Episódios

  • In today’s episode, I'm pulling back the curtain on the dark side of entrepreneurship that's rarely discussed. I'll be sharing my own journey through the four phases of business and the challenges I faced along the way.

    From disappointing clients during the trial and error phase to dealing with the pressure of managing a team as a CEO, I'm revealing the raw and honest truth about the struggles of each phase of business growth.

    Key Moments

    1:45 - Why I'm sharing my successes and the purpose behind it

    03:20 - The Four Phases of Business Growth

    05:05 - Phase 1: The Discover Phase

    09:50 - Phase 2: The Launch Phase

    14:00 - Phase 3: The Grow Phase

    21:25 - Phase 4: The Scale Phase

    26:50 - My #1 Challenge As A CEO

    31:30 - How To Bounce Back From Disappointment In Entrepreneurship

    Links mentioned:

    Book A 1:1 Call: https://builttoimpact.com/ready
    Five-Figure Launch Kit: https://mayaelious.com/launchkit
    Shop My Amazon Store Front: http://mayaelious.com/amazon

    /////// Let's connect /////////

    My Website: https://www.mayalious.com
    Instagram: https://instagram.com/mayaelious
    YouTube: https://youtube.com/@mayaelious

  • Want to know the secret to running a well-oiled, highly efficient team in your multi-six or seven-figure business?

    In this episode, I'm sitting down with my right-hand woman and Operations Manager, Twyla Adkins, to give you a behind-the-scenes look at how we keep things thriving at Built to Impact.

    We're diving deep into our process for:

    Conducting team retreats to align on vision and goals Identifying each team member's unique contributions and zone of genius Assessing team dynamics and areas for improvement Celebrating wins and providing growth opportunities Holding ourselves accountable to our various roles and responsibilities

    If you're ready to take your team's performance and efficiency to the next level, this episode is a must-watch.

    Drop a review with your biggest takeaway from this episode!

    Links mentioned:

    Book A 1:1 Call: https://builttoimpact.com/ready
    Five-Figure Launch Kit: https://mayaelious.com/launchkit
    Shop My Amazon Store Front: http://mayaelious.com/amazon

    /////// Let's connect /////////

    My Website: https://www.mayalious.com
    Instagram: https://instagram.com/mayaelious
    YouTube: https://youtube.com/@mayaelious

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  • Are you preparing for an upcoming launch or marketing campaign but feeling a bit nervous or unsure of the process? In this episode, I'm breaking down my entire system for planning and executing successful launches.

    Whether you're launching a new offer, product, or service - or even your entire business - this episode will provide a comprehensive framework to plan out your marketing efforts for maximum impact.

    Watch until the end and I’ll share with you how to access my free Five-Figure Launch Kit, a resource I use with my own clients to prepare for successful launches.

    Let me know in the comments how you're feeling about your upcoming launch.

    Key Moments
    01:06 - Lessons Learned From 10 Years of Online Launching
    04:39 - How I Set Realistic Launch Goals Using Data
    08:02 - The Importance of Defining Your Ideal Client and Irresistible Offer
    13:36 - How To Increase Your Impact for Each Launch
    16:52 - My Secrets for Building Trust & Nurturing Leads
    20:34 - How I Convert Clients & Keep Them Long-Term
    23:30 - My Full Launch Marketing Cycle Process Revealed

    Links mentioned:

    Book A 1:1 Call: https://builttoimpact.com/ready
    Five-Figure Launch Kit: https://mayaelious.com/launchkit
    Shop My Amazon Store Front: http://mayaelious.com/amazon

    /////// Let's connect /////////

    My Website: https://www.mayalious.com
    Instagram: https://instagram.com/mayaelious
    YouTube: https://youtube.com/@mayaelious

  • What would you do if you had to start your business from scratch, with no skills and no network? 🤔

    When a friend asked me this question, it took me back to my humble beginnings as a MySpace designer in 2008. I was clueless but passionate, and that drive fueled my success.

    Want to know the exact steps I'd take to build a thriving business from zero today?

    Tune into this episode, where I reveal:

    The most profitable skills to develop Strategies for finding your first clients How to create irresistible packages that provide massive value The importance of market research and social proof And so much more!

    Leave a comment and let me know what you think!

    Key Moments

    00:19 What Would I Do If I Was Starting From Scratch

    00:41 My Journey: From MySpace Designer to Six Figures

    02:46 The #1 Strategy for Starting Over

    06:10 Where I Would Find My First Clients Today

    07:48 Crafting Offers and Pricing Strategies

    08:05 The Importance of Investing In Your Skills

    13:03 Market Research: Understanding Your Client

    16:48 Why You Should Price Based On Value & Not Your Time

    23:15 Positioning Your Expertise With Social Proof

    Links mentioned:

    Book A 1:1 Call: https://builttoimpact.com/ready

    Five-Figure Launch Kit: https://mayaelious.com/launchkit

    Shop My Amazon Store Front: http://mayaelious.com/amazon

    /////// Let's connect /////////

    My Website: https://www.mayalious.com

    Instagram: https://instagram.com/mayaelious

    YouTube: https://youtube.com/@mayaelious

  • Have you ever felt that you’ve been doing “all of the right things” and still not seeing results?

    In this episode of Work Hard, Live Soft, I talk about why you’re not growing in your life & business, and how to finally create effective systems so that you can actually see the results you desire.

    It's time to break up with staying in the same place (or going backwards) year after year and my job is to help you find out what's standing in your way!

    Leave a review and let me know what you think.

    Key Moments:

    00:35 How I Plan My Fitness Goals for Impact Weekend

    02:46 Effort, Results, and Regression

    08:02 The Power of Systems and Habits

    13:20 Creating Effective Systems for Personal and Business Growth

    22:42 How To Launch Your Business with Clarity, Impact, and Strategy

    Links mentioned:

    Book A 1:1 Call: https://builttoimpact.com/ready

    The Dream Life Planner: https://mayaelious.com/dreamlife

    Shop My Amazon Store Front: http://mayaelious.com/amazon

    /////// Let’s connect /////////

    My Website: https://www.mayalious.com

    Instagram: https://instagram.com/mayaelious

    YouTube: https://youtube.com/@mayaelious

  • In this episode of 'Work Hard, Live Soft', I share my journey from entrepreneur to CEO, discussing the challenges and revelations I encountered while growing my coaching company, Built to Impact, from six figures to multiple seven figures.

    As a CEO, I initially focused on owning the business rather than running it, thinking like an investor instead of prioritizing the CEO's role and setting the vision and values. However, I soon realized that stepping back too much left me feeling bored and the business running but not growing.

    Through my story, from misunderstanding the CEO's role to recognizing the need to re-engage actively with my business to sustain growth, I aim to guide you through navigating the dynamics of running and growing a successful business.


    Chapters

    00:36 My Path to Seven Figures
    02:25 Rapid Growth and Its Lessons: Scaling a Business
    06:39 Understanding the CEO Role: Vision, Values, and Growth
    09:54 The Importance of Being an Active CEO
    13:28 The Essence of Business Growth and Success

    Links Mentioned

    Book A 1:1 Call With My Team: https://builttoimpact.com/ready
    The Dream Life Planner https://mayaelious.com/dreamlife
    Shop My Amazon Store Front http://mayaelious.com/amazon

    ////// Let's connect /////////

    My Website: https://www.mayalious.com
    Instagram: @mayaelious
    YouTube: @mayaelious

  • Today’s episode is sponsored by Rebelious by Maya Elious. 😎

    We’re talking about doing hard things and why working out is absolutely easier when you feel more confident!

    Do you struggle with discipline when it comes to your health, mindset, business or relationships?

    In this episode, I get vulnerable and share some of my personal desires and the disciplines I implement to achieve them. I introduce "desire declarations" as a way to gain clarity on what you want and identify the habits needed to get there.

    If you want more out of life, this episode will give you a framework to kick your discipline up a notch. I challenge you to write out 3 desire declarations of your own after listening.

    Send me a DM on Instagram & let me know what they are!

    Chapters:

    00:30 The Vanity Behind Discipline

    01:17 Navigating Body Image and Health

    02:57 Embracing Hard Work for a Soft Life

    03:22 Learning Discipline from Family

    05:53 The Power of Postponing Instant Gratification

    06:34 Setting Goals and Understanding Desires

    11:00 Desire Declarations and Discipline in Action

    19:34 Building a Successful Business and Personal Growth

    28:09 Final Thoughts on Discipline and Desire

    Links mentioned:

    Book A 1:1 Call: https://builttoimpact.com/ready

    The Dream Life Planner https://mayaelious.com/dreamlife

    Shop My Amazon Store Front http://mayaelious.com/amazon

    /////// Let's connect /////////

    My Website: https://www.mayalious.com

    Instagram: https://instagram.com/mayaelious

    YouTube: https://youtube.com/@mayaelious

  • In today’s episode of Work Hard, Live Soft, I share how I design a fulfilling life as a CEO by setting clear values, scheduling what matters, setting goals, and seeking support. As entrepreneurs, we often face anxiety, depression, and a false dichotomy between financial success and personal happiness, and I want to show you how I design a life and business that thrives in harmony with the two.

    Chapters:

    00:10 Designing a Life of Freedom and Fulfillment

    01:33 Four Pillars of Planning and Designing Your Life

    04:32 The Importance of Personal Values in Life Design

    09:03 Scheduling What Matters: Building Your Soft Life

    13:12 Setting Goals Across Eight Life Categories

    16:19 Seeking Support to Achieve Your Goals

    20:56 Your Action Plan: Building the Dream Life

    Links Mentioned

    The Dream Life Planner

    The Big Leap by Gay Hendricks

    Use the code 'HARDWORK' at Rebelious Fit for $15 off your 1st set from The Bold Collection

    /////// Let's connect /////////

    My Website: https://www.mayalious.com

    Instagram: https://instagram.com/mayaelious

    YouTube: https://youtube.com/@mayaelious

    Leave a review and let me know what you think!

  • I’m so excited to finally launch this podcast and grateful to my team for the push! During my 21-day fast preparing for Impact Weekend, I got clarity on the name and it felt so aligned. I went back to about a dozen posts over the years where I talked about a soft life and I hashtagged them #WorkHardLiveSoft so I could reference them.

    I created this podcast because it’s truly how I live. I believe in working hard. I’m the daughter of two immigrant parents after all. But I believe in reaping the benefits. And I don’t believe in overworking.

    In this episode, I talk about:

    The misconceptions of the "soft life" What soft life looks like as an entrepreneur Why more entrepreneurs need to embrace soft living

    /////// Let's connect /////////

    My Website: https://www.mayalious.com

    Instagram: https://instagram.com/mayaelious

    YouTube: https://youtube.com/@mayaelious

    Leave a comment and let me know what you think!

  • Welcome to the Work Hard, Live Soft podcast with Maya Elious. Over the past decade, Maya has served tens of thousands of women while building a multi-seven-figure business. Since the beginning, she’s been candid about her journey as a CEO, how she uses her money, and her personal and professional goals. She created this podcast to share real, transparent, and down-to-earth insights and strategies to help you build your dream life and business. Work Hard, Live Soft is all about finding the balance between fun, freedom, and fulfillment.