Episódios
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Doug Lawrence, former member of the Royal Canadian Mounted Police, now works as a mentor. He describes the rewards of that work as “seeing somebody grow as a person, first and foremost, growing as a person having that belief in themselves and, sometimes, even being comfortable enough to want to share that experience with somebody else.”
He says that he wrote his two books, first, The Gift of Mentoring, and next You Are Not Alone, because people felt that many could benefit from his experiences. With both books, he has included a lot of his personal experience, and he reports that people have said that reading it feels like having a conversation with him. He feels that in order to reach an audience, they must be able to hear your unique voice.
In writing You Are Not Alone, he realized that he was still suffering the effects of traumatic events he had experienced. With the help of his wife and children, he worked his way through them. He emphasizes that it’s critical for a person experiencing any degree of PTSD to reach out for help and for friends and family to respond.
If you wonder how much of yourself to put into a book, Doug’s podcast offers a clear-headed and candid perspective.
· How do self-esteem issues affect the quality of a résumé?
· What is the difference between mentoring and coaching?
· Why is it important to bring your voice into a book?
· Why do you sometimes have to make yourself vulnerable in telling your personal story in a book?
· How does a clear and urgent purpose facilitate writing a book?
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We all know people who are habitually negative and who use their life experiences to prove that life is unfair to them. The highly successful business and publishing history of Mj Callaway provides a powerful antidote to these “naysayers.”
MJ, motivational speaker, corporate trainer, and author of over 2,000 articles and 11 books, learned resilience as a child whose family moved six times before she entered eighth grade. Although she didn’t name the practice “bouncing up” then, she developed the habit of viewing each new day as an opportunity.
This doesn’t mean she had a tragedy-free life. Her alcoholic husband tried to run her over with his truck, and she left that marriage with only $500. In 2016, she turned a cancer diagnosis into a positive experience.
And while these life-changing experiences were occurring, she developed her professional and writing careers, focusing on the importance of mindset and always bouncing up into new opportunities. Many of her articles became part of her books. Her philosophy of life provided the groundwork for additional books, the latest of which is Bounce-Up. She also incorporates this philosophy into her motivational speaking. The book has led to the development of a digital course that teaches its principles.
We all need inspiration during difficult times, and MJ's story can give you the inspiration you need to bounce up into the opportunities of every day.
· How do our personal attitudes impact our professional lives and provide rich material for writing?
· Why is article writing and publishing a good pathway to book writing?
· What’s the value of writing books that reflect your business values and practices?
· Why is using stories so powerful in writing and presentations?
· What is a Power Team?
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The U. S. job market has never experienced a greater degree of upheaval. Companies and retail businesses are desperate for employees, but workers are far from desperate to return to dead-end positions.
Steve Cadigan who has spent 35 years in the human resources field, including a four-year stint at LinkedIn, expresses in his new book, Workquake, a clear and detailed analysis of how the roots of the current turmoil have been growing for a long time. Companies worldwide have failed to innovate. Many have developed employment systems that encouraged longevity but not creative contributions from employees. Many corporate executives are resistant to change.
The pandemic has made countless people look at their pre-Covid lives and recognize that they were dissatisfied with their work. Many of them decided that the security promised them from a “steady” job was an illusion. They felt that they wanted to be working on their own and moved into the gig economy—where, Steve notes, they are off the radar in terms of employment statistics.
Steve is far from a doomsayer. He believes that the employment crisis triggered by the pandemic is forcing corporate leaders and smaller business owners to take hard looks at the way they run their businesses and treat their employees.
“This busy world that we're creating for ourselves, we're just not spending the time affirming and recognizing and valuing one another. And if we lose sight of that, we're missing something really important.“
Don’t miss this inspiring podcast.
· Why are we all entrepreneurs?
· How do some people get the entrepreneurial impulse drained out of them?
· Who are some of the key innovators in transforming the structure of their companies or industries?
· How has the pandemic influenced the nature of employment?
· Why do many people think that making a change provides more security than staying put in a job?
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When you’re about to go on a trip, you key your destination into your GPS. Many people who start businesses, though, don’t think about their ultimate destination.
Michelle Seiler Tucker, mergers and acquisitions (M&A) specialist, and author of Sell Your Business for More Than It's Worth and Exit Rich explains in this podcast why, even as you fully commit to the growth of your business, you must keep in mind that at some point, you will likely want to sell it. Those who use this destination to guide their business decisions join the 80% of business owners who end up with unsellable businesses.
The process of preparing a business for sale is far more complex than you might imagine. A skilled M&A person needs to know what considerations govern an owner’s view of who they want as a buyer. Owners must have visions of a life after business.
Many businesses fail to sell because they are based on an individual and are glorified jobs rather than companies. During the pandemic, we are seeing established businesses fail. Michelle points out that the most alarming statistic during this period is the failure of small businesses, the heart of the economy.
Regardless of your business’s size, you will find great value in this information-packed podcast. It could make millions of dollars of difference in your financial life.
· What aspect of building and running a business do owners rarely consider?
· How do you sell a business for more than it’s worth?
· What’s the difference between a business broker and a mergers and acquisitions advisor?
· Why must the seller be able to envision a post-business life?
· What factors make a business unsellable?
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Although the Internet has been around for a while now, those in charge of advertising and marketing continue to face challenges in terms of adapting their approaches to a new medium.
Some of these challenges come from the huge difference between, for example, print and digital media. Other challenges have emerged from what can best be described as the fickle nature of online platforms.
Chris Cheetham-West, a digital marketing expert and author of Digital Marketing for Results: How to Focus on What Matters, describes some of the pitfalls of digital marketing. He emphasizes the importance of distributing your marketing efforts among a number of platforms. Too many people have lost their businesses because Facebook changes its rules. You may not know that YouTube may piggyback a competitor’s ad onto your video.
His choice to self-publish his book was also based both on being in charge of the process and the ability to get it published quickly. Those of you who wonder how someone finds the discipline to start and finish a book will find guidance in his description of his approach to writing.
• What primary challenge do marketers face?
• What role do influencers play in marketing?
• How many followers does an influencer need in order to have an impact?
• How can having videos on YouTube actually defeat your promotion goals?
• Why is it important to use a range of platforms for your promotion and advertising?
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All of us, at some points in our lives, feel that life is unfair, and we can find plenty of evidence to back up those feelings. We can feel so victimized that we can’t move beyond them. It takes resilience to climb out of the rubble and begin anew.
Pat Iyer’s life demonstrates this kind of resilience. When she was a young married woman who had just gotten her master’s degree in nursing, she and her husband took out a high-interest million-dollar loan so that he could start his own business. The business failed, and Pat, six months pregnant, faced the possible loss of their home and everything they owned.
She briefly imagined being homeless, caring for her child in a cardboard box. But Pat had an immigrant Irish mother who taught her not to expect life to be fair but to take responsibility for making the life she wanted.
Armed with this deeply-instilled lesson, she and her husband avoided bankruptcy. She went on to build a million-dollar legal nurse consulting business. While running the business, she also wrote 49 books, mostly on subjects related to nursing and legal nursing consulting.
She sold that business and continues to consult on legal cases, and she also focuses primarily on helping others realize their dreams of becoming authors.
Listen to Pat’s story to learn how, even if life isn’t fair, the right attitude can make it good. Join us for this edition of Legal Nurse Podcast.
• How does thinking life isn’t fair make it worse?
• Why is self-reliance a necessary personal quality?
• Why is it especially for a woman to rely on her own abilities?
• What is the value of writing a book to promote your business?
• What elements should be in a book about your business?
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With this podcast, I step out of my traditional role as objective interviewer and become fully immersed in the author’s passion for emotional healing. I can think of no greater tribute to Regina Bergman, a woman, who has transcended her work description of profit acceleration and exit strategy specialist.
Regina’s writing career took her along a very different path. When she heard about a woman whose husband, without warning, said they were getting a divorce, she felt a powerful urge to write a book that could help save marriage, especially those in the “empty nest” stage. She interviewed many couples all over the world and from their answers, developed strategies based on the essential nature of communication for couples.
Her second book developed after she became widowed after 44 years of marriage. Struggling to work through what she calls the “widow’s fog,” she again turned to interviewing, this time to those who were going through grief. Realizing that she wanted to offer more than a book, she has partnered with grief experts to create an online membership platform to guide people through the grief process.
Regina’s passion is contagious. I wasn’t prepared to have an old grief reawakened, so this podcast comes with a warning: Get out your tissues.
• How can identifying a problem you want to solve create a book?
• In what ways can an author who uses an interview format protect the privacy of interviewees?
• How can an author interviewing people about an issue that’s personal and painful for her maintain the needed distance for the interviews?
• In what ways can an author maximize a book’s potential outreach by creating an online platform that offers practical ways for readers to work with the book’s principles?
• Why can it be valuable to partner with experts in the field about which an author writes?
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When you envision a C-level executive coach, you probably don’t imagine one who is also a metaphysical minister, teacher, spiritual healer, and the CEO of a metaphysical academy. This, however, is Anneli Driessen’s job description.
Her fascination with metaphysics began when she was the only child in a religion class who engaged in discussion with the teacher. Later in life, she was skeptical of those who called themselves spiritual mediums and warned people against getting involved with them.
Ironically, she then met a woman who, far from being an exalted spiritual leader, was a cook in a German restaurant. Anneli realized that this woman was an authentic medium, and she decided to make her life purpose the distribution of material she considered invaluable.
To fulfill this purpose, she has translated the material from German to English and simplified it so that it can reach the largest possible audience. She has broken it down into distinct modules with a logical progression for students to advance in their learning. She also amplifies the knowledge with findings from scientists like Rupert Sheldrake that confirm many of the material’s premises.
Anneli has found a life purpose that brings much joy and comfort to her. She is deeply committed to sharing this with others. Whether or not you agree with the information she teaches, you are sure to find the concepts in this podcast fascinating and provocative.
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Are you an author bewildered by the array of publishing opportunities? Should you submit to a big or medium-sized publisher? Self-publish? Or consider a hybrid publisher?
Linda Stirling, founder and publisher at the Publishing Circle, as well as an author, answers these questions, and, more importantly, the ones you don’t know to ask: How often will you get paid, will your work get edited, what are your legal rights to your manuscript?
She describes seven important questions you must ask a potential publisher. She also warns strongly against vanity publishers, whose biggest talent is taking your money, and describes what you need to do to get your manuscript accepted by the publisher you want.
You’ve probably heard that hiring an editor is important. Linda goes into detail about this, explaining why the quality of your manuscript can make or break a deal.
As an author, you’ll need to do a lot of marketing, and she describes how you can bring your entrepreneurial skills to that work.
The world of publishing has changed dramatically over the last few decades. You need to understand the nature of these changes. This podcast will give you a rare opportunity to get an inside view of the world of publishing from the viewpoint of a publisher.
Join me for this episode for Writing to Get Business.
• How much marketing do publishers do for authors?
• What size following do you need?
• Are libraries important in terms of book sales?
• Why must you have an editor for your book?
• What is the difference between a hybrid and a vanity publisher?
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Are you thinking about writing your first book? Do you want to switch your teaching and writing focus? Do you wonder how you can turn your passion into profit? This podcast is for you.
From compilation books to cookbooks, with titles ranging from Kill the Elevator Speech to Daily Business Meeting with God, Felicia Slattery’s writing experience is widely diversified. As an educator and public speaker, she has a gift for sharing what she’s learned. This podcast is a virtual mini-course in how to write that first book and how to turn life experiences, hobbies, and even chance remarks into books.
If one phrase characterizes Felicia’s approach, it’s her ability to seize opportunities. When a publisher asked her to act as an advance reader for a new book, she agreed and asked the publisher if he’d be interested in hearing about an idea she had for a book. He responded positively, and before long; she had a book contract.
Initially, the pandemic flattened Felicia’s business, which was largely based on public speaking and teaching and coaching others to do the same. She switched gears and began teaching online. Seeing that the platform from which she was teaching also featured cooking classes, she used her love of cooking to break out into a new area of teaching, writing, and publishing. To promote her new passion, she also launched a successful YouTube channel.
If you have a question, Felicia has an answer. You’ll want to experience this Writing to get Business podcast more than once.
• How can you turn a teaching program into a book?
• What is the easiest way to write a first book?
• What do publishers look for in a book?
• Why should authors with a strong platform NOT have to pay a publisher to get their book published?
• What is the benefit for a first-time author of doing a compilation book?
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Donna is 6’5” tall and a woman who both literally and figuratively stands out. Her height gave her the confidence to succeed in the male-dominated world of real estate, and her intuitive gifts enabled her to become a master player and teacher of poker.
Poker helped her to develop the belief that one’s life is created by one’s perceptions, a mindset perspective that enabled her to recover her speaking ability three days after having a massive stroke.
A few weeks later, when she was waiting to have a heart procedure, staff members, having heard that she was a master poker coach, asked her about it. When she explained her mindset principles and exercises, she influenced not only more than a dozen people but also the doctor who had performed her procedure.
She has published these principles and exercises in MindShift On Demand: QUICK Life-Changing Tools, her second published book. Donna, who recognizes that exposure to the Internet and related technology has created a need for information presented in a simple way, plans to create several smaller books on this subject and card decks.
“Keep it simple” and “Keep on repurposing it” are her guiding principles in writing and publishing. These principles can serve any authors who want to get the maximum value from their work.
Join me for this episode of Writing to Get Business to discover
• How does extensive experience in writing articles help you write a book?
• What question must you ask yourself when you plan to write an article or book?
• How can your customers’ and clients’ questions tell you what to put in a book?
• Why must you consider how the modern demand for instant gratification has changed what people want in an informational book?
• Why is “Repurpose” the magic word of publishing?
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If you’re a consultant or member of a C-suite, you take a different approach to writing a book than an academic or fiction writer. Your primary goals are to increase your business and to help your clients increase theirs. That means you need to see your book not as an end product but as one aspect of your overall business strategy. You want to implement a holistic approach that integrates innovative business tools with a book’s content.
Traditional and hybrid publishers published Steven Shapiro’s books. He also published independently and is an expert on leading from a holistic perspective. He’s a generalist in the best sense, for he brings what he’s learned from a range of businesses to each new consulting position.
Unlike some authors, who move from subject to subject in each new book, Stephen advises going deeper in a way that creates more value for the reader. He also feels strongly that a book's purpose is not about royalties; it is about impact. A book’s impact has a ripple effect on all the other services and products one offers.
If you want to explore the possibility of getting the maximum impact from a book and build your business, study this podcast carefully.
Listen in to this episode of Writing to Get Business to discover
• How can an author best choose between traditional, independent, and hybrid publishing?
• What are the advantages of writing and publishing books for particular clients?
• Why can a brand color be a powerful marketing tool?
• What are the three basic realms of products and services?
• When is it better to create a new product instead of a new book?
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Perhaps the biggest challenge for someone who wants to write a book is how to begin. How do you choose a subject, and how do you manage to write the 40,000 or 50,000 words, which, even in these streamlined times, are needed?
Here to break this down for you in easy, understandable steps, is David Avrin, author of several books, and a business consultant who focuses on customer service.
In terms of choosing a topic, David focuses on relevance. This word has a twofold meaning. The subject should be relevant to current challenges. Because these challenges change, an author, in order to continue to be relevant, especially to his actual and potential clients, needs to publish every two to three years.
David has learned that if you think, “I have to write an entire book,” you can be stopped before you start. Instead, he takes one task at a time.
Anyone who hesitates about taking on the work of writing a book will find encouragement in this podcast. Get more pearls of wisdom from David here.
• What is the number-one rule in writing?
• Why should you abandon perfectionism when writing your first draft?
• How does writing and publishing a book help your business?
• What is the most important quality for someone who writes about business?
• What are the advantages of writing in the program Scrivener?
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Has your business gotten trapped in its own innerspeak? Are your communications with clients verbose and full of vague and confusing language? Do your website stats show that visitors are bailing out after 15 seconds?
Your company may be suffering from Business Blather. That’s the title of a new book by Jerry McTigue, author, copywriter, screenwriter, and a master of writing simply and clearly. In this podcast, he identifies several issues that limit a company’s ability to reach its audience.
Jerry says that businesses fail to recognize how drastically people’s attention spans have shrunk. You need to get your message out immediately or at least get your audience sufficiently intrigued to want to know the message.
He has also observed that during the pandemic, many advertisers switched from the “pain point” approach to a more positive mode of expression. His viewpoint is that both approaches are valid and that copywriters should use the one that best fits the product.
Consider this important takeaway: Companies should always test-market their major messages and change them based on this feedback.
Overall, he recommends following your intuition. If you have any feeling that your copy isn’t communicating, you’re probably right. Don’t be afraid to change it. Don’t be afraid to communicate directly. You have a narrow window of opportunity to communicate with your client or customer. Make the most of it.
Join Jerry and I for this episode of Writing to Get Business.
• How do business communications become pretentious, verbose, and incomprehensible?
• Why must your website message attract interest immediately?
• What’s the difference between copywriting and content writing?
• Why are stories so important in all forms of advertising and promotion?
• What’s the importance of being specific in resumes and LinkedIn Profiles?
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Al Kushner, financial educational specialist, knows about the pain and suffering being financially unprepared for the cost of a funeral causes at a time when people already feel overwhelmed with grief and sorrow. He has seen people have to take out loans, max out their credit cards, and start ill-fated GoFundMe campaigns.
He wanted to help people stay clear of these economic quagmires. This desire inspired him to write The Savvy Guide to Burial Insurance.
Al understood the importance of timing and knew that people would, unfortunately, have a particularly great need for the kind of specialized information he could provide. He researched a wide variety of options and compiled them in his book. He provides information about various ways to prepay for a funeral and explains in detail the relationship of age and health to the cost of insurance plans.
Al’s choice of subject material can teach any authors who may feel reluctant to tackle difficult and sensitive issues—even if it’s their area of expertise. If you are such a person, let Al’s story help you realize the necessity and immeasurable value of airing these subjects. If you give one person the tools to solve a huge problem, you will have made a difference.
Here's what Al has to say in this episode of Writing to Get Business Podcast.
• Why is caring about people’s needs such a powerful inspiration for writing?
• Why is timing everything?
• How do you evaluate the need for a book about your area of expertise?
• How important is your personal knowledge and experience?
• How does the information you share in your book leverage your ability to increase your customer base?
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She started in the Obama administration and was appointed as an entrepreneur in residence for them. She eventually became the Director of innovation.gov, and created a movement of change called the Better Government Movement in the federal government.
Combined with her being an empath and highly sensitive person (HSP), she has written a book that blends empathy and innovation to take change to the next level.
Sympathy is the feeling that makes you feel like you're lesser than the person for whom sympathy is felt. Empathy brings connection. Empathy builds this belief that I'm here with you rather than for you. Empathy is essentially this feeling that you are feeling a feeling with somebody as if you're feeling it yourself. They find that people who are empaths have this thing they call a mirror neuron system. So, they have these neurons that, as humans, we want to connect with other people.
People who are empaths have a more enhanced mirror neuron system. They want to connect, and they actually can't stop connecting. They're very present with them.
Being a highly sensitive person is like having a world of technicolor. It's like when you walk out when you're in The Wizard of Oz, you go from being black and white, and everything is bright around you.
That has been Amy’s experience in a lot of ways. She feels things differently, and she feel things very deeply, sometimes. But that is something that she’s had to learn to harness and understand herself a lot more as she’s done this work and her own internal work, too.
Enjoy this episode of Writing to Get Business and see
• How can you turn your life’s difficulties into a vision for social change?
• What does innovation really mean?
• How can empathy initiate change?
• How can reaching out on your social network help you find people to interview for a book?
• How can writing a book become a journey of self-discovery?
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Did you know that a consultant has to be an archaeologist, anthropologist, detective, psychologist, and serve in multiple additional roles? Dave Dragon, an experienced consultant shares both in this podcast and in his book, I Solve Mysteries, the complex and fascinating world of consulting.
Learn how you can accept a consultant’s evaluation of your business with less pain.
Many companies are looking for answers on how they can optimize their processes, and be more productive, compete more fully in the market, and tackle business challenges. Dave Dragon is an expert in the area of larger companies dealing with some of those challenges.
Dave works on large transformation projects for companies. And, typically, it has to do with their business processes being broken. And when you go into one of these projects, they may have opinions about what they think is wrong, but 90% of the time, they really don't know what's wrong. So, when Dave is going in to run a project, he’s really trying to understand what is the root cause of their issue. And that's what the mystery is.
One of the first things that Dave leads people through is what we call a current state analysis, and that's documenting their business processes. And through that, he starts seeing where their issues are, and he starts identifying and understanding some of the cultural issues that they have, because people may be in conflict. He starts to get information back from his analysis.
Join me for this episode of Writing to Get Business Podcast.
• Why is an outside consultant’s work sometimes like that of a medical doctor?
• Why is the method of handling returns one of a company’s biggest challenges?
• How can “test marketing” your ideas for a book make it a more useful one?
• What is people’s first reaction to change?
• What do the five stages of grief have to do with the consultation process?
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As a writer, do you struggle with how much to assume your readers know? Are you a stubbornly independent person who doesn’t want help? Does perfectionism plague your attempts to write and publish? If any of these challenges ring true, you’ve come to the right place. DJ Eshelman has experienced all of these issues and, in an engaging and informative way, shares how he triumphed over them.
DJ published his first book, Be A Citrix Hero, in March of 2020 amid the time we weren’t supposed to be doing anything, right? We were supposed to be cowering in our homes in fear of what was going to happen. And he said, “No, I'm going to go ahead and publish this book.” And so that was the first book. It was born out of that notion of “Let's do it, see what happens.”
His reception was pretty good in that regard, of people being astounded that somebody in the line of work that he did was able to write a book. There's a whole host of perceptions that people have about what a book means. That opened up all sorts of doors.
As part of being an author, DJ had to deal with the curse of knowledge as he planned his content.
Join me for this podcast episode for Writing to Get Business to get to know DJ better.
Learn how you can feel good all the time
Ways you can fully embrace your Zone of Genius - what you are uniquely qualified and gifted for in this world
Tips on spending more time with those you care about, less time "working"
How to live your own unique life and learn how that will create wealth in every aspect of your life
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While a common recommendation for would-be authors is, “Write what you know about,” the writing journey of Pamela Rasheed, MSN, RN, who specializes in infertility counseling demonstrates that you should also write what you care about. A friend’s advice to choose to write about women’s and couples’ struggles to have children resulted in Barren: The Inside World of Infertility.
Pam came from Guyana as an immigrant, in her very early twenties, alone, and having to navigate the complexities of living in a big city. Pam arrived needing to get established, find a place to live, get a job, all on her own with a couple of children. We met through a course that I taught on teaching people how to write books.
Pam thought about this book morning, noon, and night, about how to shape this book. She had the clinical background that added credibility to the book.
Nurses can be very effective if they would incorporate a holistic approach into the care of patients with infertility. And that was a reason why she thought, she needed to shed light on these hidden costs that these patients carry as a bigger burden, sometimes. How are we going to pay the mortgage but then afford the medications, which are very expensive?
How did the women in the book dealt with their difficulties? How did they get through? And Pam realized this book is not only for the medical professionals, it's also for patients who are going through this.
• When is it a sound idea to give up one book idea and take on another?
• How can you closely define the audience for your book?
• In deciding to interview people, how do you select them?
• How can asking the right questions to yourself about your subject lead to useful organization of the material?
• Why is passion for your subject so vital?
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Self-promotion presents special challenges to those in the healing arts, but Sheri Kaplan, healer and spiritual transformational coach, has put together an integrated package of a short (20-page) book and a 20-minute consultation for a price that attracts potential clients to ask for more of her services.
She shares how she compiled the book, the importance of having an audio version, and the necessity of a backup copy of everything. Her lessons learned apply to anyone writing, producing, and marketing a book. Sheri’s book focuses on chakras, the energy centers in your body. They're like vortexes that need to be spinning in a clockwise direction, pretty much at a nice speed. You don't want one to be too fast or closed.
Look at it as like tires on a car, and you want them to be going in the same direction with the right amount of air, the right amount of pressure, and the car is going to go. We are the car, and our chakras are the tires.
Sheri’s goal is to get all the tires in alignment, nothing out of whack, no holes, no treads, no squares, so that way the car is going to move. When people chakras are not in alignment and things are holding them back, that's the body's hesitancy about being able to move forward. It's like you’ve got the brake on.
Maybe, you have one foot on the gas and one foot on the brake, and you're being pulled, and you can't understand why. So sometimes the chakras are the cause of the imbalance in the body.
Watch or listen to this episode of Writing to Get Business to see how Sheri answers these questions:
• How can the desire to help people turn into a book?
• What social media techniques help promote one’s business or book?
• Why is it important to listen to what people are asking for?
• How do you decide what to include in your book?
• Why is having an audio version of your book important?
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