Episódios
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In this episode, we explore how storytelling can transform your brand by building genuine connections with your community. Through a 30-day challenge, you’ll learn to share your story strategically, with guidance on creating authentic, layered content that resonates deeply.
Join the challenge: ouiwestudio.com/ooo
Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.Resources:
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.This show is produced by Ben Alleman, editing by Kiara Ramirez
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Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.
In this episode:
Reflecting on my viral thread: imperfect action, milestones, and what’s real in the journey Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus Finding your unique business flow – building a path that feels aligned (not just “successful”) Actionable mindset shifts: ditching the “shoulds” and showing up authentically My go-to tools for content creation, automation, and streamlining (with budget-friendly picks!)Resources:
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.This show is produced by Ben Alleman, editing by Kiara Ramirez
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In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy.
We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier.
Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram’s evolving algorithm, balance online growth with offline peace, and invest in community and networking for long-term success.
Laura and I both love using B-roll to make content creation easier.
You can get a complete shot list here if this is helpful to you!
Resources:
Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.This show is produced by Ben Alleman, editing by Kiara Ramirez
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In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it.
I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life.
You can get a complete shot list here if this is helpful to you!
Resources:
Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.This show is produced by Ben Alleman, editing by Kiara Ramirez
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In this episode, we’re talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it’s time to shift into action mode.
Then, we're diving into three pillars for financial success: Intentional Abundance, Financial Literacy, and the Habits of Top Performers.
Tune in to learn how embracing discomfort can lead to greater visibility, financial freedom, and growth—both personally and professionally.
Resources:
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.This show is produced by Ben Alleman, editing by Kiara Ramirez
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In this episode, I’m diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment.
For too long, we’ve been inundated with salesy, pushy content that screams, “Buy this now!” without providing any real value. You know the type—those flashy, unverified income claims or launch announcements that feel more like a hard sell than an invitation to connect.
But here’s the truth: transactional content is OUT, and high-value content is IN.
Learn how to pivot your messaging to reach your perfect people in a way that feels authentic and aligned with your energy. By embracing sacred selling, you’ll find that serving your audience can lead to meaningful connections and, ultimately, real results.
Smart Girls Mastermind Membership: The fall cohort is open now, but spots are limited! This is your last chance to join for 2024. Step into an out-of-office lifestyle where your business works for you.
JOIN THE SMART GIRLS MASTERMIND →
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, with editing by Kiara Ramirez.
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Get the Content to Conversion dashboard here.
In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust me, you'll want to be ahead of it. For too long, we've all been flooded with salesy, pushy content that screams, “Buy this now!” without offering much value. You know the type—those flashy, unverified income claims or launch announcements that feel like a hard sell instead of an invitation to connect. But here's the thing: transactional content is OUT, and high-value content is IN. Learn more about how to pivot your content to reach your perfect people in a way that feels good to you.Smart Girls Mastermind Membership: the fall cohort is open now, but spots are limited! This is the last time to join for 2024.
Join us today and take the next step toward an out-of-office lifestyle where your business works for you.
JOIN THE SMART GIRLS MASTERMIND →
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, editing by Kiara Ramirez
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Get the Content to Conversion dashboard here.
In this episode, we explore the power of risk-taking and how stepping out of our comfort zones can lead to serious growth. I share a personal story about some of my recent leaps of faith. We’ll discuss overcoming comparison paralysis and the importance of a supportive community, all while embracing the unknown to pursue our dreams.
Smart Girls Mastermind Membership: the fall cohort is open now, but spots are limited! This is the last time to join for 2024.
Join us today and take the next step toward an out-of-office lifestyle where your business works for you.
JOIN THE SMART GIRLS MASTERMIND →
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, editing by Kiara Ramirez
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Grab the Content to Conversion workshop for free
In this episode I'm sharing details on how to use your Human Design Energy Centers for content creation. For entrepreneurs and creatives, aligning content creation with your unique Human Design Energy Centers can elevate your strategy and connect you more authentically with your audience.
This information is straight from the Content to Conversion Workshop sponsored by Flodesk.
Want more proven frameworks, templates, and tools like this to scale your obsession worthy brand? The Smart Girls Mastermind is officially OPEN for the Fall cohort! 🎉
Smart Girls Mastermind is the done-with-you membership that helps you scale your obsession-worthy brand with a smart, scalable system. Forget monthly live launches and one-off sales tactics—this is all about creating a sustainable, automated business that works for you.
Here’s what you’ll get:
A system to unlock Instagram's money-making potential and transform your business into an obsession-worthy brand. Weekly live lab sessions with hands-on guidance, actionable strategies, and instant replays if you can’t join live. Access to proven tools, templates, and a supportive community of like-minded creators and CEOs. Personalized support to build an automated sales funnel that sells 24/7. High-level business strategies that get results without the hustle and burnout.The fall cohort is open now, but spots are limited!
Join us today and take the next step toward an out-of-office lifestyle where your business works for you.
JOIN THE SMART GIRLS MASTERMIND →
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, editing by Kiara Ramirez
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Have you noticed certain phrases suddenly dominating conversations? "Mindful and demure" and “BRAT summer” are the obvious ones - but before that "Main Character Energy", "Soft Girl Era", even "Goblin Mode" was named word of the year... These words seem to appear out of nowhere, then they're everywhere.
But how do you create your own community mantra? Tune in to learn more!
Plus:
Join the Content to Conversion Catalyst workshop for free
What You'll Learn: Day 1: Unlock Your Content Superpower Discover your unique Human Design blueprint and create content that flows effortlessly. Say goodbye to forced creativity and hello to content that feels naturally aligned. We'll dive deep into the styles and themes that resonate best with your energy. Day 2: Craft Your Magnetic Brand (Plus Reel & Carousel Magic!) Ready to make your brand irresistible? I'll show you how I fine-tune brand identity so it's authentically YOU. Plus, I'm sharing my secret sauce for creating those attention-grabbing reels and carousels that skyrocket engagement and follower count. Day 3: Convert with Kindness (& Automations!) Here's where we bring it all together. From crafting perfect posts to building a community that converts, I'll guide you through creating community lead magnets and proven email sales sequences. You'll also learn how to set up automations that keep sales rolling in while you're out living your best life—whether that's at yoga, sipping matcha, or whatever your favorite OOO activity is.
RESOURCES:
Get on the Smart Girl's Mastermind waitlist
Join the 75 Day Human Design Content Challenge
The NEW Unschool FREE How to Launch Masterclass is available here!
Join the Smart Girls Broadcast Channel for free on Instagram
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, editing by Kiara Ramirez
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"Keep your job until you can't possibly any longer."
Get on the Smart Girl's Mastermind waitlist
Join the 75 Day Human Design Content Challenge
Today's episode:
Nicolle gets real about how her spiritual business blossomed from casual, donation-based intuitive readings into a full-blown entrepreneurial journey. We talk accidental entrepreneurship, battling insecurities, and the fear of showing her face online.
Nicolle is on a mission to build a community where spirituality is for everyone and where you feel safe to envision and live the life you've always dreamed of.
Nicolle’s work has been featured in major publications and she’s hosted events with global brands like Hyatt, Soho House, NeueHouse and Alila Maria Hotels. Nicolle has created a community of over 155,000 devoted followers and has helped thousands of women through her online courses, 1:1 sessions, mentorship program, corporate experiences, events and monthly membership RISE.
Follow Nicolle on Instagram: @nicollemerrilyne
RESOURCES:
The NEW Unschool FREE How to Launch Masterclass is available here!
Join the Smart Girls Broadcast Channel for free on Instagram
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, editing by Kiara Ramirez
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In this episode: Step-by-step guidance on how to perform your own IG Audit. Details on my Content to Conversion Catalyst workshop (it's free!) Unschool back to school bonus! Get in now with the code BACKTOSCHOOL (code expires on August 25)
Join the 75-Day Human Design Content Challenge
Already in? Here's the challenge home page for quick reference.
Watch the kickoff call replay here.
Find your team in OOO Club. Tools & Resources: Text me "75" at +1 (323) 405-9256 for motivation and to receive additional tools and resources throughout the challenge! Also, send me your posts and results via text so I can share them! Get on the Smart Girl's Mastermind waitlist This show is produced by Ben Alleman, editing by Kiara Ramirez -
Join the 75 Day Human Design Content Challenge
Already in? Here's the challenge home page for quick reference.
Watch the kickoff call replay here.
8-step manifestation guide for creatives and entrepreneurs
Find your team in OOO Club. Tools & Resources: Text me "75" at +1 (323) 405-9256 for motivation and to receive additional tools and resources throughout the challenge! Also, send me your posts and results via text so I can share them! Get on the Smart Girl's Mastermind waitlist (we start again in August!) This show is produced by Ben Alleman, editing by Kiara Ramirez -
Join the 75 Day Human Design Content Challenge
Already in? Here's the challenge home page for quick reference.
Watch the kickoff call replay here.
The 6-Step Daily Process: Create Daily Content: Produce one piece of content aligned with your Human Design type, strategy, and profile. Deepen Your Human Design Knowledge: Dedicate 30 minutes daily to understanding how Human Design can enhance your content. I recommend the “Understanding Human Design” workbook and the Unschool pod “Human Design” series. Optimize and Repurpose: Analyze your top-performing content. Refine and republish these ideas using your newfound Human Design knowledge. Engage Your Audience: Interact with your audience and potential customers on two platforms daily, aligning your approach with your Human Design strategy. Plan Ahead: Spend 15 minutes daily outlining future content that resonates with your Human Design energetics. Track Your Progress: Capture daily screenshots of your content analytics to monitor growth. Review past performance regularly, Share your successes. Accountability: Accountability makes staying committed so much easier! Find Your Team: If you're looking for an accountability partner you can find one (or a whole team!) in OOO Club. Do the Challenge with a Friend: Once you've found your partner, establish a support plan. Regularly check in with each other using these three questions: Did you complete your daily challenge activities? If so, what are you celebrating? If not, how can I help you get back on track? Tools & Resources Text me "75" at +1 (323) 405-9256 for motivation and to get additional tools & resources throughout the challenge! Send me your posts and results via text so I can share them too! Get on the Smart Girl's Mastermind waitlist (we start again in August!) This show is produced by Ben Alleman, editing by Kiara Ramirez -
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Get on the Smart Girl's Mastermind waitlist (we start again in August!)
Join the 75 Day Human Design Content Challenge
Today's episode:
This Smart Girl Mastermind alum tells her story of manifesting a fashion career and then her faith-based transformation, mindset, and hypnotherapy business.
"I switched careers and it had nothing to do with wanting to do something new. It was one of those seasons of life where life will sit you down to build you up."
Kailani began her career in the fashion industry as a Wardrobe Stylist working with a range of celebrities, TV and Film as well as magazine publications. This was her first experience of “manifesting her dreams, co-creating with God and creating her own heaven on earth.”
But then, a “situationship” with a boy turned her life upside down –– in the best way!
With an intention to get her revenge body and make him jealous, she instead, found herself. She discovered a whole new world of wellness; mental wellness, emotional wellness and spiritual wellness. The question she was faced with was “why am I just learning all of this and how can I get this to more women?” And that was the beginning of everything.
Follow Kailani on Instagram: @kailaniraye
RESOURCES:
The NEW Unschool FREE How to Launch Masterclass is available here!
Join the Smart Girls Broadcast Channel for free on Instagram
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, editing by Kiara Ramirez
-
The NEW Unschool FREE How to Launch Masterclass is available here!
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Get on the Smart Girl's Mastermind waitlist
This episode:
"It's the small tiny steps that snowball into bigger dreams... once we realize we can fit play into those small steps, you start to recognize what's important." Smart Girl Mastermind Member and Conscious CEO Alum Rachael Renae joins me to share her journey of discovering confidence and creativity through play and personal style. After experimenting with various creative outlets, including a letterpress stationery business, Rachael found that monetizing her hobbies took away the joy. Through intentional self-expression, Rachael embraced her true self and multifaceted identity. In this episode, she discusses the importance of dressing for oneself, using fashion as a creative tool, and finding joy in everyday play. Rachael also shares how she balances a nine-to-five job while building her creative business, setting boundaries, and prioritizing fulfillment. Tune in for strategies to overcome creative blocks, prioritize joyful activities, and incorporate childhood passions into adult life.Links:
Follow Rachael on Instagram: @rachaelrenae
https://rachaelrenae.com/
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, editing by Kiara Ramirez
-
The NEW Unschool FREE How to Launch Masterclass is available here!
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Get on the Smart Girl's Mastermind waitlist
This episode:
"We have no 100% accurate representation for our own eyes to witness how the rest of the world sees us."
Lisa Haukom is a multifaceted creative. She is championing a self-acceptance movement with the mission to change how people see themselves. Through her Self Portrait Method, Lisa connects individuals through vulnerability, truth-sharing, and the bravery to be themselves. Her approach diverges from the trend of over-edited social media photos, focusing instead on rooted psychology, direct action, and self-love. Lisa's method helps people see themselves with increased compassion, kindness, and love—through the lens of their camera.
Lisa joins me to discuss her approach to empowering entrepreneurs and personal brands to gain confidence in their photos using the camera in their pocket. We also discuss addressing the psychology of self-perception and the impact of societal standards on self-image.
Links:
Follow Lisa on Instagram: @thegoldenbrandco
Website: https://www.thegoldenbrand.co
Free Pose with Purpose Guide: https://thegoldenbrandco.myflodesk.com
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, editing by Kiara Ramirez
-
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Get on the Smart Girl's Mastermind waitlist
Travel with me: get details on the Joshua Tree Sabbatical
This episode:
"Eldest daughter syndrome is this internalized pressure where you kind of lose your own sense of sovereignty, your own locus of control, and you start to live your life again as a performer for everyone else."
With a global following of over 100K women, Smart Girls Mastermind Member Hannah Sophia Siddiqui is a renowned speaker, coach, and thought leader in Women’s Spiritual Empowerment. Her programs have served over 3,500+ students, and she has been featured in publications such as The Huffington Post, HerCampus, and Refinery 29.
Hannah shares her journey from starting a fashion and lifestyle blog to becoming a spiritual teacher and coach. She discusses her spiritual awakening, the power of manifestation, and the impact of spirituality on her personal growth. Hannah also explores the concept of eldest daughter syndrome and the pressure and expectations placed on eldest daughters.
We discuss the four key points on your astrological chart to understand your impact, passion, core self, and destiny in business. Plus, we talk fashion and beauty choices and how they can align with your astrological chart.
Links:
Explore Hannah's services and offers at https://www.theroadtohannah.com/
Follow Hannah on Instagram at @theroadtohannah
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced by Ben Alleman, editing by Kiara Ramirez
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Get your Human Design chart for FREE at ouiwestudio.com
The Income to Instagram Starter Kit is available at a special price for a limited time
I’ve been creating content for over a decade — working as a creator myself, consulting with major brands, and helping entrepreneurs build their businesses by becoming influencers for their own brands.
In this episode, I'm sharing 6 secrets content creators know that most entrepreneurs building brands don’t that makes for great content. I'm also discussing "curated vulnerability", the struggle as a strategy, the illusion of spontaneity.RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Travel with us: get details on the Joshua Tree Sabbatical
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman
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Get your Human Design chart for FREE at ouiwestudio.com
I went full Smart Girl Mode last summer for 90 days. The results? I added $178K in revenue to my business + 40K Instagram followers. In this episode, I'm breaking down how I did it.
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Travel with us: get details on the Joshua Tree Sabbatical
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman
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