Episódios
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Are you truly engaging your customers? The key to creating an immersive gaming experience lies in putting yourself in your customers' shoes.
Eugen Danilov, a leading expert in customer engagement, emphasises, the true test is whether you and your team would eagerly return to your own platform day after day. Personalisation and gamification are set to be the driving forces behind retention in the coming years, as attention spans dwindle and customers demand real-time, tailored experiences.
Segmenting your most valuable players by their Gross Gaming Revenue, and providing a transparent progression ladder of rewards, can foster a sense of achievement and loyalty. However, the approach must be adjusted based on regional purchasing power to ensure relevance.
By truly understanding and catering to your top customers, you can stay ahead of the competition and deliver an engaging experience that keeps players coming back.
0:00 Engaging Customer Experience in iGaming
4:27 Key Metrics for Customer Engagement
7:14 Overrated Metrics and Retention Drivers
10:50 Geographic Differences in Retention Strategies
12:53 Segmenting VIP Customers
16:35 Conclusion and Final Thoughts
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Do You Know the Secrets Top CEOs Use to Boost Performance?
The key lies in optimizing your sleep and recovery routines.
Sleep debt is a silent productivity killer, impairing your judgement more than being legally drunk. Yet, many leaders in the fast-paced iGaming industry continue to operate on fumes, sacrificing sleep in the pursuit of success.
The truth is, quality sleep is the foundation of high performance. It enhances decision-making, boosts creativity, and fortifies resilience against stress. By implementing science-backed techniques to optimize your sleep routine and sleep environment, you can unlock your full potential and elevate your game.
Simple strategies like reducing screen time before bed, creating a cave-like bedroom, and taking strategic breaks throughout the day can have a transformative impact. Stop letting sleep debt hold you back. Invest in your rest and watch your productivity soar. The path to peak performance optimization starts with prioritizing your most valuable asset - a good night's sleep.
0:00 Sleep Debt and Its Impact on Performance
0:29 Introduction to Leo Utkins and the Podcast
2:02 The Importance of Sleep for iGaming Leaders
3:49 Building an Effective Evening Routine
6:19 Optimizing Sleep Environment
10:51 The Role of Alcohol in Sleep and Performance
14:57 Advice for Improving Sleep and Performance
15:27 Conclusion and Final Advice
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Can iGaming companies benefit from hiring talent outside their industry? Daria Kushnier, a seasoned executive with experience across diverse sectors, believes the answer is yes.
By embracing a broader talent pool, gaming companies can challenge the status quo and stay ahead of the curve in an ever-evolving industry.
Drawing insights from her time in the Pharma and FMCG industries, Kushnier highlights the unique skillsets that can be infused into the gaming landscape.
From relationship-building and event management expertise to a keen understanding of brand development and balanced marketing strategies, these cross-industry hires can foster the innovation and diversity that mature gaming companies crave. The ability to adapt to fast-paced, digitally-driven environments makes these professionals a valuable asset.
0:00 Hiring Outside the iGaming Industry
3:14 Combining Skills from Different Industries
8:51 Challenges and Opportunities in Blending Industry Skills
11:01 Pros and Cons of Different Industries
15:34 Final Thoughts and Conclusion
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Have you been using collaborative partners the right way to drive innovation and player engagement in your iGaming business? Big Gaming's CEO, Marina Ostrovtsova, offers a compelling blueprint. By fostering relationships with gaming communities and analytical partners, Big Gaming gathers invaluable player feedback to refine their game development process.
Their innovative approach to co-branding with high-profile influencers like Snoop Dogg not only boosts visibility but also aligns with their commitment to quality and flexibility. Crucially, Marina emphasises the importance of understanding client needs and maintaining open communication to balance creative vision with commercial success.
Furthermore, Big Gaming's collaboration with local studios ensures their games resonate with diverse cultural nuances, a critical factor for operators entering new markets. This multifaceted strategy empowers game providers to stay ahead of the curve, captivating players and driving growth in the dynamic iGaming landscape.
0:00 Collaborative Business in iGaming
1:19 Gathering Player Feedback and Game Development
4:45 Lessons from High-Profile Partnerships
8:00 Inspiration and Marketing Collaboration
10:23 Balancing Client Needs with Creative Vision
12:11 Partnering with Local Game Studios
14:03 Final Thoughts and Closing Remarks
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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How can market research shape iGaming’s future with data-driven insights? Dmitry believes that data-driven decision-making and real-time insights will be crucial.
By continuously tracking player preferences and understanding market dynamics, companies can spot emerging trends and stay ahead of the competition. Leveraging AI and machine learning empowers employees by automating manual tasks and enhancing operational excellence.
Additionally, customer-centric innovation personalising the player experience based on behavioural pattern will be essential. As the industry grows more competitive, companies embracing a data-driven, agile approach and focusing on understanding their target audience will be well-positioned to thrive. Harnessing market research allows iGaming companies to make informed decisions, identify new opportunities, and adapt to the evolving landscape, ensuring long-term success.
0:00 Market Research and Business Strategy in iGaming
1:16 Using Market Research for Market Entry and Strategic Planning
2:49 Identifying New Opportunities and Emerging Markets
5:58 Anticipating Industry Trends and Competitive Landscape
8:15 Innovation and Market Research from Other Industries
10:18 Case Studies of Successful Business Strategy Pivots
11:45 Future of Market Research in iGaming
13:39 Conclusion and Final Thoughts
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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How can iGaming companies leverage market research to craft winning marketing strategies?
The key is to start by identifying the most valuable insights from the data gathered, such as customer preferences, behavioural patterns, and market trends. This information can then be used to segment the target audience based on demographics, interests, and location.
Crafting tailored marketing messages that resonate with these specific segments is crucial, as the iGaming market is highly commoditised.
Additionally, market research can inform media planning decisions, helping companies determine the right channels, timing, and budget allocation to reach their audience effectively.
By continuously updating their market research, companies can stay ahead of evolving trends and competitor activities, ensuring their marketing strategies remain relevant and impactful. Leveraging these insights can be the key to winning the market share game in the dynamic iGaming industry.
0:00 Leveraging Market Research for Effective Marketing
3:28 Developing Tailored Marketing Messages
4:18 Informing Media Planning Decisions
6:06 Valuable Insights from Market Research
8:03 Segmenting the Audience for Effective Targeting
10:04 Examples of Successful Marketing Campaigns
12:52 Frequency of Market Research Updates
14:45 Conclusion and Next Steps
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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What is the key to unlocking the secrets of the iGaming market? Dmitry Belianin, a seasoned industry veteran, emphasises the importance of comprehensive market research.
By setting clear objectives and focusing on crucial metrics like acquisition cost, lifetime value, and churn rate, companies can gain a competitive edge. Belianin highlights the value of leveraging free tools and public reports to gain valuable insights into market trends and player behaviour. Understanding the regulatory landscape is also crucial, as it can significantly impact business strategies. Avoiding common pitfalls, such as relying on assumptions and data overload, is essential.
With the rise of real-time data analytics and AI-powered tools, the market research landscape is evolving, empowering companies to make informed decisions and stay ahead of the curve. By embracing this holistic approach, iGaming operators can navigate the complexities of the industry and secure a winning position in the market.
0:00 Competitor Analysis and Market Research Importance
4:13 Step-by-Step Market Research Process
5:42 Common Pitfalls in Market Research
8:14 Impact of Technology on Market Research
11:46 Crucial Aspects for Companies with Limited Resources
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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How can founders successfully turn their startup into a thriving corporate entity? The key lies in balancing growth with stability. As Tim Heath, founder of Yolo Group, explains, it’s crucial to introduce corporate policies and procedures at the right time—not so early that they hinder revenue generation, but not so late that they block scalable growth.
Founders should gradually step back from day-to-day operations, empowering a capable management team to foster a self-sustaining business. Bringing in a supervisory board can provide valuable industry insights and fresh perspectives, guiding the company towards long-term success even after the founder's involvement fades. While the transition requires courage, the reward is a resilient, sellable business that can thrive without the founder.
1:15 Implementing Corporate Policies and Procedures
4:44 Trusting Your Team and Stepping Back
11:11 Perspective from a Supervisory Board Role
15:33 Final Thoughts and Conclusion
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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What unique factors have contributed to the explosive growth of the Brazilian online gambling market in recent years? The Brazilian market has exploded, with over 600 licensed brands now operating in the country.
A combination of a large population of 220 million people, a deep-rooted passion for football, and the introduction of the innovative Pix payment method have been key drivers. The regulatory landscape has also played a pivotal role, legitimising the industry and attracting foreign operators to invest.
Compared to other Latin American markets, Brazil stands out for its sheer scale and distinct cultural nuances, presenting both challenges and opportunities for those looking to enter. Understanding the intricate details of player behaviour, media landscape, and sports dynamics is crucial for success. Navigating this dynamic market requires a tailored approach, as the one-size-fits-all strategy simply won't work.
0:22 Introduction and Guest Introduction
1:35 Factors Contributing to the Growth of the Brazilian Online Gambling Market
4:14 Impact of PIX and Regulatory Framework
6:35 Comparing Brazilian Market with Other Latin American Markets
9:50 Challenges and Opportunities for Foreign Operators in Brazil
12:24 Unique Aspects of the Brazilian Market
15:05 Conclusion and Closing Remarks
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Do you know what is holding you back from conquering new markets and growing your market share the right way?
The secret is not doing comprehensive market research before entering new markets.
Dmitry is a seasoned expert and he reveals the essential strategies to crack untapped territories and establish a lasting competitive edge. Dmitry will tell you exactly how to identify growth opportunities and tailor your product and business model to local preferences. He also speaks on what to do to ensure sustainable growth without diluting your focus.
Dmitry clears up the complexities of new market entry, from navigating regulatory hurdles to striking the perfect balance between brand and performance marketing to make sure you have long-term market dominance and position your business for success in untapped territories.
0:00 Entering New Markets as an Operator
3:03 Essential Groundwork and Preparation
5:23 Treating New Market Entry as a Separate Business Unit
9:06 Building the Team for New Market Entry
11:41 Defining Marketing Strategy for New Markets
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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What unique skills will set us apart in an AI-driven future? As the transformative power of artificial intelligence continues to reshape the professional landscape, the question becomes increasingly pressing.
AI is set to take over a lot of tasks, from writing to decision-making. However, the key to remaining relevant may lie in our ability to cultivate distinctly human qualities.
Andrei Doktoroff has the answer and it lies in building and maintaining relationships, as well as ethical decision-making, will be crucial differentiators. By focusing on mental resilience, flexibility, and the capacity for deep self-reflection, we can position ourselves to thrive in an era of technological disruption.
The path forward may require a shift in mindset, but the rewards of adapting to this new reality could be immense. As we navigate the challenges ahead, the ability to harness our unique human potential may be the key to unlocking a brighter, more fulfilling future.
0:00 AI's Impact on the Future of Work
1:39 Andrei Doktoroff’s Journey into Well-being
4:03 Diversifying Knowledge and Mastery
7:08 Challenges in Entrepreneurship and Well-being
10:57 Practical Mindfulness Techniques
13:25 The Role of AI in the Future of Work
16:36 Adapting to the AI-driven Future
18:52 Conclusion and Final Thoughts
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Have you been harnessing the power of data in your business? Data is crucial in driving operational efficiency. Lasha Gogiberidze is an expert in building and scaling startups and has a lot of great experience in emerging markets.
He shares his expertise on navigating emerging markets, balancing speed and agility with efficient processes, and leveraging data to make objective decisions.
Lasha stresses that subjective decisions can be the "killer of any business, killer of the talent and killer of the motivation." He advises startups to integrate data into every aspect of their operations, from acquisition and retention to customer relationship management. By having dedicated data scientists for each business stream, startups can generate valuable insights to guide their strategies and avoid the pitfalls of relying on gut instinct.
Whether you're expanding into a new market or optimising your existing operations, Gogiberidze's insights offer a roadmap for building a data-driven, efficient, and scalable organisation by embracing the power of data
0:00 Identifying Emerging Markets
2:51 Entering New Markets
5:58 Navigating Emerging Markets
10:41 Balancing Speed and Efficiency
12:40 The Role of Data in Business Operations
15:42 Conclusion and Closing Remarks
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Have you struggled to find good brand ambassadors to elevate your iGaming business? Industry expert Dmitry Belianin has mastered The insider secrets that can help you to align your brand's attributes with the perfect partner.
It's not just about star power - it's about strategic synergy. Carefully consider which stage of market entry your brand is in and seek out ambassadors who can authentically inject the trust or creativity your brand needs.
Avoid the common pitfalls of mismatched partnerships and underutilised assets. Instead, invest in robust brand health tracking to measure the true impact of your sponsorships. Creativity is key - craft campaigns that seamlessly blend your brand's narrative with your ambassador's influence.
Master the insider secrets of building powerful brand partnerships that drive real results. Elevate your iGaming business with Dimtry’s proven strategies.
0:00 Choosing the Right Stage for Brand Sponsorships
3:43 Key Factors in Selecting Sponsors and Ambassadors
6:37 Evaluating Potential Risks in Sponsorships
9:53 Measuring the Success of Sponsorships
13:26 Common Pitfalls in Ambassador Partnerships
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Have You Maximised the Power of Fundamentals in Your iGaming Marketing?
It's easy to get caught up in the latest trends and tactics, but as marketing expert Marija Hammon emphasises, the core principles should never be overlooked. Whether you're a game provider or an operator, building a strong brand identity and delivering impactful campaigns starts with a solid foundation.
Her insights reveal the importance of selectivity and focus - zoning in on a few high-potential games or campaigns and pouring your energy into making them a resounding success. Rooting everything in a clear, attention-grabbing message is key, as is understanding the distinct needs of your B2B and B2C audiences.
By prioritising the fundamentals of iGaming marketing, you can cut through the noise and truly connect with your players and partners. Don't let trends distract you from the tried-and-true strategies that will drive lasting differentiation and growth. Revisit the basics, and watch your marketing efforts soar.
0:00 B2B Marketing Evolution in iGaming
2:52 Brand Identity and Its Importance
4:46 B2B Marketing Strategies
7:05 B2C Marketing and Its Impact
8:05 Intersection of B2B and B2C Marketing
10:52 Overcoming Marketing Challenges
14:15 Framework for Marketing Success
14:51 Final Thoughts and Bonus Tips
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Are you struggling to retain players in the competitive iGaming market? Pinnacle's head of acquisition, Phil Kornyshev, may have the answers you need.
He reveals the keys to top iGaming companies' success in retaining players - a focus on building a strong brand and memorable player experiences, not just chasing short-term acquisition metrics. He explained that while performance marketing is crucial, neglecting brand building can hurt long-term player retention.
Phil stresses the importance of tailoring your approach for each market, whether established or emerging. In new markets, educating players through content is vital. But in mature markets, standing out requires localised, personalised experiences that keep players engaged.
The bottom line? Player retention is the holy grail. By listening to Phil's advice and using Pinnacle's proven tactics, you can create a loyal, high-value player base that drives sustainable growth.
0:00 Challenges and Opportunities in Player Acquisition
2:39 Differences in Acquisition Strategies Between Established and Emerging Markets
5:06 Balancing Performance and Brand Marketing in Emerging Markets
8:26 Retention and Alignment Between Acquisition and Retention
11:44 Product and Localization in Global Acquisition Strategy
14:55 Final Thoughts and Closing Remarks
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Do you want to level up your career as an aspiring marketer? Follow This Roadmap to the Top. From building affiliate websites as a passionate 17-year-old to becoming a renowned CMO in the iGaming industry, Dmitry Belianin's inspiring journey is a testament to the power of embracing challenges and finding the right mentors.
Dmitry emphasises the importance of mastering both timely and timeless skills. While timely skills like social media and promotions may be more industry-specific and short-lived, the foundational principles of marketing remain evergreen. By combining hands-on experimentation with the guidance of experienced mentors, Dmitry has navigated the ever-evolving landscape of iGaming, consistently pushing himself to new heights.
Whether you choose an entrepreneurial or corporate path, Dmitry's insights can help you chart a clear course towards your goal of becoming a marketing leader.
0:00 Dmitry Belianin's Journey in iGaming
4:33 Embracing Challenges and Seeking Mentorship
11:14 Timely vs. Timeless Skills in Marketing
16:12 Pathways to Becoming a CMO
18:59 Final Thoughts and Future Initiatives
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
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Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Poker is facing an existential crisis! The growing divide between pros and amateurs is threatening the game's sustainability.
Poker legend and iGaming leader Eugene Katchalov paints a concerning picture for online poker's future. The skill gap between professional and recreational players has widened. This disconnect poses a risk, as Katchalov warns that the edge of pros may "drive recreational players away." Poker's survival depends on new players. This trend could spell doom if unchecked.
However, Katchalov highlights solutions. These include new game mechanics and increased variance to balance the playing field. The key is finding ways to revive the game's appeal for all skill levels. The future of online poker hangs in the balance. Industry leaders must act to address these challenges.
0:00 Online Poker's Evolution and Challenges
1:56 Evolving Tools and Skill Levels in Poker
3:54 Marketing and Innovation Strategies
6:48 Making Poker More Appealing
9:04 Innovations and Sustainability in Poker
12:20 Technological Solutions and Offline Poker's Future
15:10 Conclusion and Final Thoughts
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Do you know how to build a successful iGaming affiliate program? Alona Bursak, the Affiliate Director at Lala Stars, has the insights you need. Alona emphasises the importance of having a strong, motivated team behind your affiliate program. She also stressed the value of building brand awareness and trust - key factors that determine how quickly you can enter the market and form partnerships.
Alona shares her criteria for selecting top-performing affiliates, including evaluating their reputation, experience, and willingness to collaborate closely. Beyond just revenue, she tracks metrics like average deposit size and player value to measure true program success. And she revealed the delicate balance between nurturing long-term relationships with veteran affiliates and onboarding promising new partners.
If you want to create an affiliate program that drives sustainable growth, Alona's expert advice is a must-read. Discover the secrets to her affiliate marketing mastery by listening to this episode.
0:00 Building a Strong Affiliate Brand
3:43 Criteria for Selecting Affiliates
5:59 Red Flags in Affiliate Partnerships
9:30 Strategies for Nurturing Long-Term Relationships
12:08 Measuring Success Beyond Revenue
14:34 Balancing New and Stable Affiliates
15:57 Final Thoughts and Future Plans
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Click here for the audio-only version of this show: tinyurl.com/15MinuteMastery
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Did you know these effective app marketing strategies for iGaming?
James McLoughlin, a leading app store marketing expert, shares practical insights for iGaming app developers looking to thrive in the competitive digital space. What’s his secret? Apple App Store adverts.
He provides actionable tips and quick wins to enhance your app’s performance such as creating compelling screenshots and custom product pages that instantly capture attention. He also discusses essential topics such as optimising keywords, encouraging user reviews, and the importance of navigating the challenges of the gambling industry while maintaining positive user feedback.
0:00 App Store Marketing Basics
2:01 Keyword Strategy for iGaming Apps
4:02 Encouraging Positive User Reviews
6:25 Maximising Creative Assets
10:39 Advertising Strategies for iGaming Apps
13:43 Quick Wins for Improving App Store Listings
15:26 Final Thoughts
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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Are you struggling to keep up with the ever-changing affiliate landscape in iGaming? Introducing Affiliate 2.0 - the revolutionary model that's transforming the industry.
Dmitry Belianin, a seasoned expert, candidly addresses the flaws of the traditional affiliate approach. He unveils how the transactional nature of the current model has led to short-term thinking, neglecting the long-term sustainability that operators crave. Affiliate 2.0 shifts the focus to building trust, credibility, and brand awareness - empowering affiliates to educate users and forge deeper, more transparent partnerships with operators.
By prioritising user behaviour and traffic quality over quick conversions, this new model promises to maximise marketing spend and boost ROI for operators. Join the Affiliate 2.0 revolution and unlock a future of lasting success in the dynamic iGaming landscape.
0:00 What is Affiliate 2.0?
1:37 Challenges with Traditional Affiliate Model
3:50 Building Trust and Credibility with a New Model
5:55 Impact on Traffic Verticals
10:10 Operators' Perspective and Benefits
13:48 The Future of Affiliate 2.0
Join the 15-Minute Mastery newsletter: https://newsletter.15m.com/subscribe
Follow us on LinkedIn: https://www.linkedin.com/company/15-minute-mastery
Or follow Dmitry directly: https://www.linkedin.com/in/dmitrybelianin/
Watch this show on YouTube: https://www.youtube.com/@15-MinuteMastery
Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.
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