Episódios
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In this months episode I share my opinion on what I thought about this years cake international show that was held at the NEC the weekend of the 1st - 3rd November 2024 It was also the 30th Anniversary of the show.
Cake international is a mixture of workshops, cake stands from our fave suppliers and the biggest cake competition, and to win at the show is a very high achievement as the standard is so very high.
I also share (as l usually do) how my business has performed in November, my decision not to do a Christmas promotion this year and why l deleted one of my social media accounts. I also share what i see trending which also includes the rebrand of jaguar cars its not cake related but i found it interesting when thinking about their ideal customer of which we as a cake community are very heavily focused on.
This is also the last episode of 2024 so Merry Christmas and wishing you a profitable festive period.
See you in 2025If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
In this months episode l am in conversation with Aiza Cheung who is a brand designer and runs her own business called Studio Coya.
We talk about the use of color in branding, how to stand out in a crowded market and the branding process. It was a very interesting conversation.
As well as the interview l discuss my monthly roundup of what l have been up to in the business during October and what I've seen trending in the world of cake (and makeup)If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
Estão a faltar episódios?
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I am back with a new season, and a new episode of the podcast. Today its a catch episode of what i have been up to during the summer, as well as what's trending in the cake world.
Sales over the summerShifting focus when you run your business part timeGetting ready for quarter 4My first collabScams in the cake worldThe positive aspects of using A.I How cake content creators are using TikTok to generate additional income
I speak about:Its a real mix of content.
Cake business festive campaign plannerIf you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
This is the last episode of season 3 and In this months episode l share issues i have had trying to perfect my packaging and how vulnerable we are regarding our supply chain. As well as this l share what i have been up to in the business, and the absolute joy cake making can bring.
I also look at what's trending in the world of cake,
The podcast will be on a break for the summer and then back with season 4 in September.
Have a great summer and Happy baking.If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
Its the penultimate episode of season 3 and its another guest episode.
Today l am in conversation with Krissy from the baking business lounge.
Krissy has diversified her business and this has been a common theme that cake business owners do when they realise they do not have to rely on one source of income, but can use their knowledge and skills to help others by becoming a cake business coach.
We spoke about finding confidence, going full time in the business, pricing and using fresh flowers on cakes.
Also in this episode l reflect on the month of May in my business and how it’s been a challenging time for aspects of the business. I also discuss what's trending (or rather the lack of a clear cake trend in May
If you would like to connect with Krissy Via The baking business lounge you can do so by visiting the links below:
Instagram
Facebook
Website
7 toxic flowers and foliage you should not use on cakesIf you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
Today l have a guest episode where i am in conversation with Natalie Freeman from 13 Rhythms. Natalie is a business coach and a pricing strategist who l cam across via TikTok.
We discuss pricing, ideal customer, social media as well as other topics.
Also in my usual fashion i discuss what i have been upto in my business as well as whats trending.
If you would like to connect with Natalie you can find her across her various social media channels:
TikTok
Instagram
WebsiteIf you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
In this months episode
I start off the episode reflecting on the month of march in my business and how i struggled to get motivated after a quieter end of the month, and then discussing what i have noticed is trending across social media. and yes the viral Bruce cake gets a mention.
In the second part of the show I am catching up with my first ever guest i interviewed on the podcast, Lauren Smy.
This is a fascinating interview discussing why her recent ADHD diagnosis has contributed to her making the decision to close her wedding cake business.
If you would like to connect with lauren you can do so by following the links below:
Lauren Grace cake coach
ADHD Busy bee, Lauren Smy ADHD CoachIf you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
In todays episode l share my day away from the kitchen to attend the Theo Paphitis Small business Sunday event which was held in Birmingham UK.
#SBS is a small business network that has over 4000 businesses' within the network . Its a day in which i always leave feeling inspired and motivated and eager to make little changes within my business.
I also speak about my month in business and the usual what's trending within the world of cake.If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
So back to the normal podcast schedule and back with the first guest episode of 2024. In the beginning of todays episode l start with my January reflections and what's trending in the cake world then l am in conversation with Cynthia Akinsanya who is the owner of Delights by Cynthia.
Some of the topics we spoke about were managing a full time business alongside remote working, being on TV, and continuous development by undertaking courses. It was such a fun episode.
You can connect with Cynthia Via
www,delightsbycynthia.com
instagram
facebookIf you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
Happy new year
I begin this episode with reflecting on December sharing a cake disaster i had and how my Christmas promotion went,
Then l reflect on 2023, what went well and what did not go so well and did i manage to stick to my previous goals.If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
In todays episode (which is the last one of 2023) I interview Cristina Arevalo who is a fellow podcast host of The art cake coach podcast.
We speak about how she went from teaching and studying art to transitioning to starting her cake business and then transitioning again to become a cake business coach.
l also reflect on the month of November in the business as well as sharing my opinion on my visit to cake international and launching my Christmas promotion aka Christmas kakeageddon.
You can connect with Cristina on:
Instagram: The art cake coach
Facebook: Cristina the art cake experience
The podcast will be back in January 2024
Merry Christmas and thank you for listeningIf you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
In todays episode i talk about how i went from thinking Niching in business was a bad idea to now thinking its the best thing i could do for my business and also the realisation that niching down is working in attracting my ideal customer.
I also look back at October in the business, what is trending in the cake world as well as a few tips if you are visiting cake international.If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
I am back with season 3 of the podcast. In todays episode l reflect over the summer and what l have been up to in the business.
I look at what has been trending and give my opinion on a couple of viral social media events that happened regarding perceptions of cost within the wedding industry' and a freebie request made to a bakery in exchange for "exposure"
Then l move onto the main topic of this episode which is planning for the busiest time of the year QTR 4 and primarily focusing on Christmas.
I share my strategy of running a successful Christmas campaign, breaking down task over a period of months to get in those festive sales.If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
In todays episode l am in conversation with Ann Powell my first non cake guest and a long time friend and today we are talking about imposter syndrome.
I have had a couple of conversations with Ann around this topic and her opposing views on this common phenomenon is very enlightening so a perfect guest to have a conversation with,
I am intrigued whether you think the same.
you can connect with Ann via
LinkedIn: http://linkedin.com/in/ann-louise-powell-54561a5
or via twitter @puplebearcoach
This is also the last episode of season 2. The podcast will be back in September (season 3)If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
In the penultimate episode of season 2 of the podcast
I start off the podcast reflecting on the past month as well as my new segment talking about what's trending in the cake world and l briefly share my opinion on #cakegate that has been trending on TikTok
The main topic for this episode is What's your why ? it is me being open, honest and transparent in discussing how my ambitions and mindset around my business has changed.If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
This months episode l begin on reflecting on March and early April regarding the business sales and easter sales and what l do to keep myself focused when the business is quiet,
In the second half of the podcast l speak with Dee Omole from Dees Basement who came to my attention on Instagram with her distinctively beautiful madeleines. She spoke about how throughout the pandemic and numerous lock downs doing postal orders helped her business thrive.
We also discussed how the BLM movement helped raise her profile as a black creator working on various brands collaborations.
You can find Dee across various social media channels
Instagram
You tube:
Also shout out to the sugarcraft junkies podcast for the mention and connecting,If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
I begin this episode by recapping February within the business and why l made the decision to not do a Mothers day promotion as well as discussing a couple books I've launched to generate some passive income within the business.
Thinking about your product offeringUnderstanding your pricingBeing prepared to add this different element to your business modelOrdering and packaging Allergens Setting boundaries
The main topic of this months episode is sharing my experience and advice of supplying coffee shops (wholesale B2B customers)
I discuss:as well as other relevant points related to being a wholesale supplier.
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking plannerWeekly cake business planner: For bakers and cake decoratorsIts a note book- lined notebook
Published books for cake business owners mentioned in the podcast.If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
In this episode l am in conversation with Lou Finn who runs a cake business called Bake to the future.
The tagline in her business is "elegant to extreme and everything in between" and if you take a look at her website and Instagram imagery you will totally get it and how she has perfectly been able to offer cakes with themes she enjoys such as alternative, nerdy, superhero and comic book style cakes to customers who are looking for this exact style.
We also spoke about her dream styled shoot and how during the pandemic she organised and bought together 52 businesses to gift a wedding to an NHS key worker which was a truly beautiful thing to do.
You can connect with you Lou and her business via:
Instagram: https://www.instagram.com/baketothefuturebylou/
Website: www.baketothefuture.netIf you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
Happy new year and thank you for listening to season 2 of the podcast.
Today is a solo episode where l will be discussing my CEO week planning aka working on the business instead of in it.
I discuss my planning process for scheduling in my downtime, theme days as well as working on my financial forecast and auditing my social media channels so they are inline with where my ideal customer is.
The second part of this episode l discuss cake trends that l think will be making an impact in 2023, as well as trends l think are declining. Purely my opinion and a bit of fun,If you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ -
In this episode l am speaking with Lucy Scott the owner of Lil's Parlour CIC.
Lucy recently transitioned to become a community interest company (CIC) with her unique pay as you can bakery business model which is located within a Birmingham suburb.
We also discussed what inspires her to create her innovative and unique style treats, the pandemic and she also spoke candidly about being vulnerable online.
You can find lucy on:
Instagram: Lil's Parlour CIC
Website: www.lilsparlour.co,ukIf you have a question or feedback about this episode you can message me here.
Thank you for listening
A food management system: for small home based food businesses Bake -cover-finish -deliver: Weekly baking planner Cake business order form book Blank recipe book
You can connect with me via:
Instagram: Adventures in Kakeland
Blog: Adventures in kakeland
Published books for hobbyist and cake business owners.My Business social media channels
Instagram: Kake and Cupkakery
Facebook: Kake and Cupkakery
Website: https://www.kakeandcupkakery.co.uk/ - Mostrar mais