Episódios
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Why did I create this iGaming SEO guide for 2025?
I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming.
I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO guide in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services. -
My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it?
He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for it plus he's mindful to not rest on his skills and improve.
Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him.
I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming.
I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone. -
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Meet Stefan Muehlbauer who works with Master In Cash affiliate program and is the founder of Affpal.net doing consulting for affiliate managers.
He knows affiliate management well and understands what affiliate managers need today to be successful. -
Meet Marco Braun who's the founder of MyTopSlot and an aspiring entrepreneur. This episode is not your ordinary one as it is an affiliate coaching episode. I give Marco my best tips as an affiliate coach on how he can cut through the noise and build a slots site in a competitive space. One of my recommendations is to consider a slots podcast as a means of generating faster income and building a trusted audience and dominating another channel that he can own.
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Meet Julia Draghici, the co-founder of CPV Lab and CPV One that helps affiliates, media buyers and marketing agencies to track, manage, and optimize their marketing campaigns in one place with a very powerful ad-tracking platform.
I'm excited to share this recording of Julia because we have similar apps that technically are competitors but we operate in different industries. We are both SaaS companies working in affiliate marketing where she acknowledges that SaaS industry shares and affiliates are secretive with data sharing and insights. She thinks this is something that should change to improve affiliate marketing. -
Meet Bob Burg who's the co-author of The Go Giver book and is a sought out speaker. Bob exhibits a lot of qualities that my other guests have, which is they openly share information without asking for as much in return. All of those podcast guests all seem to share similar stories especially the SEO pros which is the more they share, the more their business and demand grows.
On reflecting on the discussion I had with Bob, there are 2 other people I think about and I want to share how the 3 of these people connect in my mind.
Tom Hunt of fame.so is constantly giving advice away on LinkedIn that also includes how to make a better podcast and the value you'll get by podcasting. Podcasting is a platform where you have to share value and create content.
Carrie Rose of Rise at Seven, whom I've never met by the way, I've heard her share SEO stories where she would put herself in her client's shoes when solving their SEO problems. Not many SEO consultants do this and I think this is one reason why Rise at Seven has become some a prominent SEO agency.
Bob Burg simply lives and breathes his philosophy. For those that are lucky enough to understand and believe what Bob teaches, this could be the most valuable takeaway anybody could get especially in affiliate marketing.
It makes me realize that some of the best affiliate marketers focus on their users more. They just try to give more value as a means of the reason for their site to exist. -
Meet Lou Viveros whom I was introduced through Matt Diggity. Matt posted that Lou was there in some of his M&A transactions and that is when I learned about Lou's work in both M&A as well as being an advisor to startups, SEOs and affiliate companies. As a startup, I've learned quite a few things from Lou in getting to know him over the past year and I've gained a bigger appreciation for advisors like him.
Lou Viveros is now launching the SBOCoach.com program to help small business owners. Lou also is featured in the advisory section of The Affiliate Lab course by Matt Diggity. -
Meet Rowan Ellis who runs XVARO and you could call him your fractional CFO for hire.
Rowan doesn't just help companies get their books in order but he helps them with financial strategy. This can often lead to discussion around mergers & acquisitions (M&A) and in the affiliate space, those topics are somewhat normalized as everyone seems to think about exit strategies in affiliation. -
Meet Dragan Berak who's the Head of SEO at Gentoo Media and was the Head of SEO Global at AskGamblers before it got acquired by GiG and now is part of Gentoo.
Dragan got to see first hand how to improve a giant iGaming affiliate site in AskGamblers. I've had the pleasure to chat with Dragan at conferences before so I know he is very passionate about SEO. We both follow the likes of Lily Ray, Glen Allsopp and Eli Schwartz that have unique takes on the SEO landscape.
If your affiliate site has been hit by any of the Google penalties in the past 12 months, I think you should listen to this episode with a pen and notepad and take some notes. If you want to get my takeaway to add some perspective of what I learned in asking Dragan all of these SEO questions, it would be to ask yourself this question: is this piece of content I'm doing, the absolute best it can be? Am I adding a unique take on this topic that nobody else has? If you can't answer this question, I think you need to revisit the purpose of your affiliate site and it has to be a bit beyond just trying to make money. -
Meet Neil Walker who's the specialist behind Live Casino Comparer and his niche approach has lead to success. In fact, Neil is considered one of the leading experts when it comes to knowledge of the live dealer games space.
While Neil doesn't profess to be an expert in SEO, he does know that his attention to detail in his content is part of the reason for his SEO success. -
Meet Gali Hartuv who's the creator of Gali's Guide which is a newsletter that explores the world of VIP in iGaming. Talking about VIP in iGaming whether it is casinos or sportsbooks, is usually a forbidden topic.
That is exactly what Gali set out to do which is change the status quo and start talking about an important business topic within iGaming that nobody was writing about.
All the questions today centre around the operator side and how affiliates either can help influence VIP players and how both sides can work together to improve business. At the core of this topic is retention which is something considered out of the hands of the affiliates however there are new affiliate sites that can help be a part of this ecosystem. -
Meet James Oliver who's one of the co-founders of ParasiteSEO.com which is a unique SEO tool that ... helps you with parasite SEO.
In this podcast, James explains what is parasite SEO and what are the best strategies and tips when it comes to leveraging this SEO tactic for your affiliate sites. -
Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform.
Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data.
The key conversation here is all about customer retention and player value.
Why are people not having enough of these convos? We'll we are bringing this one to you and the insights are ones you won't want to miss. -
Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive.
I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead.
She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space. -
Meet Ben Austen who's the the Director-level leader specialising in RevOps with Find.co, a fast growing media company in affiliate marketing, iGaming, EdTech, CSR SaaS and crypto.
Ben believes that RevOps is an important job that can bridge the gap between sales and marketing. It is the intersection of Business Intelligence with finance connecting all aspects of a company whether affiliate marketing, SaaS, sales or media.
I think what Ben does is a really insightful look at the world of RevOps and I realize these jobs are not common in affiliate marketing yet but I think they will become more important as more people learn the nuances of this work. -
Meet Cristian Ionescu who's the co-founder of Witanalytica and one of the analytics experts at his company.
Cristian thinks that affiliate marketing as an industry can be doubled over and that we've not even scratched the surface in terms of what we are capable of achieving given that Business Intelligence in affiliate marketing is fairly new. -
Meet Jabez Reuben who's an SEO that has his own SEO tool such as linkvalidator.io and he also runs The Blue Prints agency and Vistavo.co.
In this episode, Jabez shared with me a lot of link building tips that I think are clever and in some cases easy to action. Yet I know a lot of affiliates don't take the time to do any of them.
If you are a new affiliate or new to SEO, definitely follow all Jabez's tips on link building. They are definitely worth implementing on your sites. -
Meet Steve Toth, founder of SEO Notebook and event planner for SEO IRL in Toronto, Canada.
Steve has been sending out 1 actionable note every week for 5 years straight. His SEO newsletter is one of the most popular ones in the whole SEO community. -
Meet Marcin Kumięga who's the Business Development Director at Voluum.
Cool name for a company? I would say they are one of the most advanced adtech companies I've seen in affiliate marketing. -
We have 10 different SEO experts that we've taking some of their best tips and insights.
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