Episódios
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In this week’s episode, we’re re-airing one of our top episodes with Annie Lawless, a serial entrepreneur known for co-founding Suja Juice and, more recently, Lawless Beauty, a clean beauty brand. Throughout her ventures, Annie has consistently prioritized natural, clean ingredients stemming from her personal experience with autoimmune diseases.
Driven by her passion for nutrition and overall health, Annie co-founded Suja Juice, which grew into one of the largest organic cold-pressed juice companies. Eventually, they sold a minority stake to Coca-Cola and, in 2021, the company was acquired by a private equity firm.
After leaving Suja Juice, Annie's health conditions led her to search for clean beauty products only to find that what was available simply did not provide the full-pigmentation, long-lasting performance she was looking for. Inspired by this gap in the market and the community feedback on her beauty blog BLAWNDE, Annie created Lawless Beauty—a makeup brand that is both high-performing and cruelty-free.
In the episode, Annie discusses pivotal moments in her journey, leaving law school, teaching yoga, and starting her first business. She shares insights into Suja Juice's growth and emphasizes the importance of following passions aligned with purpose. Annie reminds us to focus on joy, nurture our passions, and stay true to our unique paths.
In this episode, we’ll talk to Annie about:
* Self-understanding, philosophy, and finding purpose. [06:12]
* Overcoming anxiety, leaving law school. [15:28]
* From yoga teaching to first business venture. [17:39]
* Suja Juice: Fun passion project turned business. [23:13]
* Pivotal moments for Suja Juice's success. [27:13]
* Key learnings from building Suja Juice. [31:10]
* Life after leaving the first business. [37:31]
* Lawless Beauty: Passion project turned success. [41:28]
* Embracing the unknown and creating a better life. [58:51]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Annie:
* Website: https://lawlessbeauty.com/
* Instagram: https://www.instagram.com/lawless/
* Instagram: https://www.instagram.com/annielawless/
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we’re re-airing one of our top episodes with Dr. Mindy Pelz, a leading holistic health expert dedicated to revolutionizing women's health.
Hormone imbalances are a growing epidemic amongst women of ALL ages—and there's a huge lack of education around how our bodies function optimally, a gap that Dr. Mindy Pelz seeks to fill. In this eye-opening discussion, we explore the various factors that contribute to women's suffering, from environmental toxins to our modern culture, and how we can actually partner with our biology through practices such as time-restricted eating so we can feel our best.
In this episode you’ll learn:
* The healing power of time restricted eating
* When to fast by understanding estrogen and progesterone
* How women can thrive during perimenopause
* The root causes of PCOS, amenorrhea and infertility
* And more…
Dr. Mindy Pelz is a world-renowned women’s health expert on a mission to empower women to Believe in their Bodies! Her high-profile clients include entertainer LeAnn Rimes, former race car driver Danica Patrick and popular influencer Jesse Itzler. She is a bestselling author of Fast Like a Girl (top-selling release of 2023 from Hay House Publishing) and The Menopause Reset. Her podcast, “The Resetter Podcast,” is ranked within Apple’s top 20 category of leading U.S. science podcasts, and routinely features top guests including LeAnn Rimes, Danica Patrick, Lisa Bilyeu, Miesha Tate, Cynthia Thurlow, Sheri Salata, Dr. Rangan Chatterjee, Max Lugavere, and many others. Her Youtube channel has garnered over 60 million lifetime views. She holds a BS degree from the University of Kansas and a Doctor of Chiropractic degree.
This episode is brought to you by beeya:
* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.
* Get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Dr. Mindy:
* Website: https://drmindypelz.com/
* Instagram: https://www.instagram.com/dr.mindypelz/
Hosted on Acast. See acast.com/privacy for more information.
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Allison Ellsworth is the co-founder of Poppi, a better for you soda brand that is revolutionizing the next generation.
Allison always knew she wanted to be an entrepreneur, but her journey began in the oil and gas industry, where she spent years on the road building a successful career. During this time, she struggled with bloating and other gut health issues, inspiring her to take charge of her wellness. She adopted a clean diet, started working out, and discovered apple cider vinegar's benefits. However, she wasn’t a fan of its taste and sought a way to make it more enjoyable.
Allison created an apple cider vinegar-based soda, "Mother Beverage" in her kitchen and quit her day job—nearly going broke while selling it at farmers' markets. After an appearance on Shark Tank while nine months pregnant and a complete product rebrand, the prebiotic soda became "Poppi," the viral, #1 selling soda on Amazon with over 2 billion TikTok views and the most-watched Super Bowl ad this year.
In this week’s episode, Allison shares her journey of leaving a stable career to start her own business—without any prior experience. She reveals how she landed Whole Foods distribution with no connections and took a chance on Shark Tank to secure funding. Allison breaks down why they decided to rebrand Poppi, how they executed a successful relaunch during the pandemic, the social media strategies that helped them grow awareness and build a loyal community, and so much more.
In this episode, we’ll talk to Sasha about:
* Saying "yes" and figuring things out can lead to success. [03:02]
* Allison’s career journey and how it shaped her. [04:22]
* Passion is key to entrepreneurial success. [07:02]
* How Allison’s health journey inspired her to create Poppi. [08:51]
* Self-funding, entering Whole Foods, and joining Shark Tank. [13:46]
* Pivoting to work on Poppi full-time. [14:51]
* Preparing for Shark Tank while pregnant. [18:19]
* Poppi’s rebranding as a strategy for growth. [22:37]
* Persistence and adaptability in entrepreneurship. [24:55]
* Taste is crucial in the beverage industry. [27:25]
* Having over 2 billion TikTok views. [30:06]
* Allison’s first viral TikTok video. [32:01]
* Approachable content creation process. [35:56]
* Prioritize mental health and learn to say "no." [41:54]
* Allison’s experience bringing in a CEO. [44:17]
* Rapid business growth requires personal growth and adaptability. [47:22]
* Managing burnout by prioritizing self-care. [49:58]
* Future plans for Poppi. [52:11]
* Let go of “should haves” and focus on your priorities. [53:27]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Allison:
* Website: https://drinkpoppi.com/
* Instagram: https://www.instagram.com/drinkpoppi/
* Instagram: https://www.instagram.com/allisonellsworth/
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we’re re-airing one of our top episodes with Sasha Plavsic, the founder of ILIA Beauty, a natural skin-centric makeup and skincare brand that paved the way for the “clean-beauty” space as we know it today.
Throughout her life, Sasha noticed that some of her beauty products irritated her skin. Her mother, who was also dealing with her own health challenges, encouraged Sasha to look into the ingredients behind her favorite makeup, leading her to notice a real gap in the industry for efficacious makeup that supports healthy skin. This motivated Sasha to build from the ground up out of her parent’s garage and bootstrapping the venture herself. ILIA has now expanded to many different product lines & has award-winning skincare products, mascara, lipsticks, and more. The company has seen incredible growth and in 2022, was sold to the private investment fund of the Courtin-Clarins family.
In our episode, Sasha shares how she went from dreaming of becoming an architect to diving into graphic design, even dropping out of college, crossing borders, and finally discovering her true path. She candidly shares her 'aha' moment in her 30s – the catalyst that pushed her to leave behind her old life, get out of a long-term relationship, travel, and create the space for freedom that she always wanted. Sasha shares how she got ILIA off the ground with no background in makeup and the importance of sharing ideas to bring them to life. She also talks about how she started the business with very little money, the exact steps she took to take ILIA to the next level and the importance of listening to her gut and not growing too fast.
In this episode, we’ll talk to Sasha about:
* Sasha's dream of becoming an architect and college decisions. [09:36]
* Parents' reaction to Sasha's education and exploration. [17:11]
* Ending a relationship, leaving town, and traveling the world. [23:38]
* Honoring life's biggest value, freedom.[26:26]
* Supporting her mother's health, and starting ILIA. [31:04]
* Sasha's side hustles and entrepreneurial ideas. [33:12]
* Working at Saje, self-funding, and dad's support/advice.[40:388]
* How Sasha launched the first product with very little money. [43:45]
* Managing and overcoming big transitions in her life: Getting married, getting pregnant, and losing her dad to cancer. [47:37]
* Turning down Sephora and potential business partnership. [54:447]
* Being present with her kids, valuing her own time, and setting boundaries in life. [01:01:27]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Sasha:
* Website: https://iliabeauty.com/
* Instagram: https://www.instagram.com/sashaplavsic/
Hosted on Acast. See acast.com/privacy for more information.
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Did you know that ONLY 12% of Americans are considered metabolically healthy?! That’s 1 in 8 people! Blood sugar has implications for our energy, focus, weight, mental health—and yes, hormone balance. So basically, blood sugar is relevant to all of us. We sat down with one of the foremost experts on this very topic to ask questions submitted by you, our beeya community.
In this episode you’ll learn:
* The top 5 foods to eat for metabolic health
* How blood sugar shifts during women’s cycles
* The best way to optimize blood sugar throughout your cycle
* What waking up at night could mean about your health
* Blood sugar hacks you need to know for everyday life
* And more…
Dr. Casey Means is a Stanford-trained physician, co-founder of the metabolic health company Levels, and author of the #1 New York Times bestselling book, Good Energy. Her mission is to empower people to feel limitless, healthy, and positive during our precious lives so we can reach our highest purpose. She is passionate about sharing practical tools that support optimal cellular biology. This not only means making healthy choices for ourselves, but also living in harmony with nature, overcoming fear, setting boundaries, and feeling strong. Her perspective has been featured in the Wall Street Journal, New York Times, The New Yorker, Men's Health, Women's Health, and more.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Dr. Casey:
* Website: https://www.levels.com/
* Instagram: https://www.instagram.com/drcaseyskitchen/
Hosted on Acast. See acast.com/privacy for more information.
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Lucy Aylen is the founder and CEO of Never Fully Dressed, a brand rooted in creating quality, inclusive fashion featuring multi-wear designs that can be styled for any occasion.
Lucy grew up in London, surrounded by the hustle and creativity of outdoor markets, thanks to her entrepreneurial parents. This vibrant environment sparked her early passion for creativity and fashion. Though she didn’t initially plan to start a business, Lucy began designing and customizing clothing to sell at iconic local markets like Spitalfields and Portobello, where her unique pieces quickly gained a loyal following.
What started as a side project soon blossomed into a global fashion empire. In 2013, Lucy expanded into e-commerce, followed by Never Fully Dressed's first Essex store in 2014. As demand grew internationally, the brand launched its U.S. flagship store in New York City, and in June 2024, added an LA storefront on Melrose Avenue. The brand has also partnered with major retailers like Anthropologie and Revolve, and its designs have been spotted on celebrities, including Beyoncé.
In this conversation, Lucy shares her journey from aspiring actress to successful entrepreneur, emphasizing how dreaming big and resilience shaped her path. She credits her upbringing for building her confidence and guiding her decision to stay self-funded, ensuring control and flexibility in growing her brand. Lucy highlights the importance of authenticity in her social media presence and customer relationships, fostering community and loyalty. She also shares lessons from 15 years in the fashion industry, including understanding your customers, building a supportive team culture, staying true to your values as a leader, and much more.
In this episode, we’ll talk to Lucy about:
* Dream bigger and don't limit your aspirations. [03:13]
* Family support provides a foundation for growth. [06:37]
* Resilience is key in navigating business challenges. [12:24]
* Inspiration behind Never Fully Dressed. [15:54]
* Uncertainty gives a sense of responsibility. [17:59]
* Self-funding allows for greater control. [21:31]
* Sustainable growth is more rewarding than quick success. [27:25]
* Understanding your customer. [30:01]
* Content efforts during the COVID pandemic. [32:29]
* Motherhood can shift perspectives on business. [35:00]
* Expanding to the US organically. [39:29]
* Trust and clarity are essential in leadership roles. [49:05]
* Authenticity in social media. [52:09]
* Future plans for Never Fully Dressed. [53:35]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Lucy:
* Website: https://www.neverfullydressed.com/
* Instagram: https://www.instagram.com/neverfullydressed/
* Instagram: https://www.instagram.com/lucyaylen7/
Hosted on Acast. See acast.com/privacy for more information.
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Michelle Cordeiro Grant is the founder and CEO of Gorgie, a better-for-you, clean energy drink created by women, for everyone.
Michelle is an incredible entrepreneur who sold her first business, Lively, for over $100 million in just three years. Inspired to launch a new venture, she identified a gap in the market for accessible, health-focused energy drinks, leading to the creation of Gorgie. Combining wellness with strategies from the beauty and fashion industries, Michelle crowd-sourced ideas through social media to develop a vibrant, community-driven brand. Today, Gorgie’s bold cans represent energy and fun, embraced by a diverse community—from fashion lovers to fitness enthusiasts and professionals across industries—proving that wellness can be stylish, inclusive, and accessible for all.
In this week’s episode, we sit down with Michelle to discuss her journey from leaving a corporate career to launching her first business, inspired by the birth of her daughter. She shares what motivated her entrepreneurial leap, the value of "living in beta," and embracing imperfection. Michelle opens up about the process of selling Lively and how community feedback shaped her latest venture, Gorgie. She also provides practical strategies for turning ideas into products. We delve into the challenges of product development, navigating both direct-to-consumer and retail landscapes, and the building a growth-oriented team. She shares the power of cultivating an abundance mindset, her hacks for staying focused and optimistic, the role of mentorship, and so much more.
In this episode, we’ll talk to Michelle about:
* Living in beta allows for growth and exploration. [03:30]
* Michelle's mindset for life and business. [05:48]
* Letting go of perfection can lead to unexpected success. [07:18]
* The power of mindset shifts throughout the day. [10:36]
* Selling her first business, Lively, and resetting her life goals. [13:05]
* The origin story of Gorgie. [16:49]
* From idea to product: Engaging communities through surveys. [19:13]
* Getting into Whole Foods. [20:54]
* Key components of a strong brand. [22:45]
* “Proximity is power.” Lessons from Tony Robbins. [28:09]
* Product launches and iterative growth. [29:53]
* Navigating DTC and retail sales channels. [37:00]
* Challenges of hypergrowth. [40:14]
* Problem seekers vs. problem solvers. [45:12]
* How Michelle keeps an abundant mindset. [46:55]
* Prioritizing family and meaningful relationships. [52:55]
* Being comfortable with imperfection. [56:27]
* Future plans for Gorgie. [57:53]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Michelle:
* Website: https://getgorgie.com/
* Instagram: https://www.instagram.com/getgorgie/
* Instagram: https://www.instagram.com/the_michellegrant/
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we’re re-airing one of our top episodes with Alisa Vitti, a pioneer of female biohacking, and a women’s hormone and functional nutrition expert.
Have you heard of the cycle syncing craze? This method uses our menstrual cycle to help us plan our diet, exercise routine, social calendar, and more. This means our cycles can actually be our super power!
Women’s hormones are dynamic and constantly changing throughout the month. How we feel and show up in our bodies and the world shifts with the fluctuations of our hormones. Our guest, Alisa Vitti has come up with a way to use these ebbs and flows to our advantage.
In this episode you’ll learn:
* Why cycle syncing matters and how to start today
* Why women need to prioritize self care and what that looks like
* The impact of male-centric research on women’s bodies
* How to live with reverence for our miraculous bodies
* And more…
As a researcher and author, Vitti has published 2 best-selling and beloved books WomanCode and In the FLO. She uncovered the Infradian Rhythm and created The Cycle Syncing Method which has become a viral wellness movement on social with #cyclesyncing used over 125M times. As one of the earliest femmetech entrepreneurs, she has built the next gen hormone care platform for women through her company FLO Living via its programs, supplements and top ranked hormone care app, MyFLO, with its patented technology to help you get to the root causes of your symptoms.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Alisa:
* Website: https://www.floliving.com/
* Instagram: https://www.instagram.com/floliving/
* Instagram:https://www.instagram.com/alisa.vitti/
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we’re re-airing one of our top episodes with Jeanine Lobell, founder of Stila Cosmetics & Neen.
After dropping out of high school and trying to forge her own path in the world, serial entrepreneur and world-renowned celebrity makeup artist Jeanine Lobell fell in love with cosmetics. Thanks to her try-anything attitude and strong work ethic, she quickly moved up the ranks to work on famous faces like Nicole Kidman and Natalie Portman for the covers of Vogue and Vanity Fair.
When Jeanine founded Stila in 1994, with its professional-grade colors and ultra-wearable formulas in recyclable packaging, it took the makeup world by storm and earned a cult following almost overnight. She saw unprecedented growth in the first five years and had numerous investors scrambling to buy the company, which she ultimately sold to Estee Lauder in 1999.
Now, she is disrupting the beauty industry all over again with her direct-to-consumer brand, Neen, the first-ever subscription-based card that offers new ways to play with makeup and experience tutorials. In this episode, Jeanine speaks to us about how she discovered her purpose as a high-school dropout and someone who was regularly fired from jobs early in her career.
We discuss how Jeanine finally realized her worth, what her superpowers were as a first-time founder when she launched Stila, and the advice she has for women who are looking to make a similar leap in their careers. We also take a look at the importance of having an abundance mindset, owning who you authentically are, finding your own voice, and so much more!
In this episode, we’ll talk to Jeanine about:
* Breaking free from the “prisons” of others’ opinions. [03:24]
* Why Jeanine went to mime school in Paris. [07:47]
* Lessons in entrepreneurship from a hot dog stand. [11:39]
* Why none of the stops on your journey are a mistake. [13:20]
* Rising through the beauty industry ranks. [15:31]
* Self-compassion as a first-time founder. [17:14]
* The origin story of Stila. [22:12]
* Thoughts on competition, comparison, and abundance. [27:01]
* Being a first-time mom and a first-time founder. [30:02]
* Why we're all works in progress. [39:37]
* Selling her first company to Estee Lauder. [41:02]
* Overcoming hardship as a serial entrepreneur. [44:19]
* Neen’s subscription cards. [48:06]
* Success expectations versus reality. [50:06]
* Common mistakes first-time founders make. [52:41]
* Balancing accountability with self-kindness. [57:52]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Jeanine:
* Instagram: https://www.instagram.com/jeaninelobell/
* Instagram: https://www.instagram.com/weareneen/
* Website: https://weareneen.com/
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we’re re-airing one of our top episodes with April Gargiulo, the Founder and CEO of Vintner's Daughter, a cult favorite nutrient-powered skincare brand.
Vintner’s Daughter was founded on the principles of unparalleled quality and efficacy, inspired by April’s background in the world of fine winemaking and its uncompromising standards.
Admittedly, she knew very little about the skincare industry when she first founded the brand in 2013, but one thing she knew well was how to extract the finest ingredients from plants. After suffering from cystic acne and hyperpigmentation her whole life, April discovered the products she was using were actually made from cheap synthetics, and it was then that she decided to create her own all-natural, multi-beneficial skincare. She launched the Vitner’s Daughter brand with just one product: the Active Botanical Serum, which famously attracted the likes of Gwyneth Paltrow, Naomi Watts, Hailey Bieber, and others who swear by its skin-clearing benefits.
In our conversation, April offers some insight into the process of starting her business from her living room with absolutely no knowledge of the beauty industry and she explains how throwing out the rulebook allowed her to stand out in a highly saturated market. We also discuss how she grew into a multimillion-dollar business with only one product and zero investors, the power of meditation and staying true to yourself, and so much more!
In this episode, we'll talk to April about:
* Why April calls herself risk-averse and how she overcame it. [03:18]
* How two entrepreneurial parents shaped April. [04:50]
* Life before Vintner's Daughter: from design to winemaking. [05:56]
* The story of the sabbatical April took, the apothecary she visited, and how it inspired her first product, the Active Botanical Serum. [12:37]
* Other ideas April explored before launching Vintner's Daughter. [15:23]
* The early days of product development and launch. [16:58]
* Moments of doubt and the motivation to keep going. [19:58]
* Growing brand awareness with minimal marketing funds. [23:33]
* Scaling, running a business from her living room, working mom hours, and more! [25:20]
* Committing to a single SKU over trends. [27:13]
* Staying vision-aligned and impact-focused. [29:54]
* Her approach to funding and building without investors. [32:02]
* The value of a supportive advisory community. [35:50]
* The transformative power of meditation and authenticity. [37:18]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow April:
* Website: https://vintnersdaughter.com/
* Instagram: https://www.instagram.com/vintnersdaughter/
Hosted on Acast. See acast.com/privacy for more information.
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In this week’s episode, we’re re-airing one of our top episodes with Dr. Gabrielle Lyon, the founder of the Institute for Muscle-Centric Medicine.
Not prioritizing your muscle can have disastrous consequences such as excessive weight gain, insulin resistance, and much more. Dr. Gabrielle Lyon is our guest, and she’s talking all about muscle and protein.
In this episode you’ll learn:
* Why strength training is important for women
* How much protein we need to build and maintain muscle
* Why being overweight might be a muscle issue, not a fat issue
* And more...
Dr. Gabrielle Lyon is a Washington University fellowship-trained physician in Nutritional Science and Geriatrics and is board certified in Family Medicine. She completed her undergraduate degree in Human Nutrition, Vitamin, and Mineral Metabolism at the University of Illinois. Dr. Gabrielle Lyon is the founder of the Institute for Muscle-Centric Medicine® and has a private practice that services the leaders, innovators, mavericks, Special Operations military, and executives in their respective fields.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Dr. Gabrielle:
* Website: https://drgabriellelyon.com/
* Instagram:https://www.instagram.com/drgabriellelyon
Hosted on Acast. See acast.com/privacy for more information.
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Kat Cole is the CEO of AG1 (formerly known as Athletic Greens), the global health company that pioneered Foundational Nutrition support with a comprehensive and convenient daily supplement.
Kat has built an incredible career grounded in resilience, grit, and a passion for leadership. Growing up, Kat witnessed her mother’s strength firsthand when, at just nine years old, her mom left her alcoholic dad and became a single parent to Kat and her two sisters. From an early age, Kat learned the value of hard work and determination. As the first in her family to go to college, she supported herself financially by working at Hooters, and ultimately left school to take on a corporate roles with the company. By the age of 26, she was Vice President, leading global growth through franchising, training, and operations and helped lead Hooters’ sale to a private equity firm in 2010. Kat went on to spend over a decade as President and COO at Focus Brands, where she led a multi-billion-dollar portfolio of global restaurant brands with brands like Cinnabon, McAlister's, and Jamba under her leadership.
In this conversation, Kat dives into her journey from childhood to becoming a powerhouse in business, highlighting how curiosity, a strong work ethic, and embracing change have fueled her growth from the very start. She shares her biggest lessons from running multiple brands at scale, how she gets involved to be the most effective leader, and why she prioritizes quality and constant improvement to keep brands fresh and relevant. We also discuss her experience taking a year off, her insights as an angel investor, what she looks for when investing in brands, and how she got involved with AG1. Kat also talks about the importance of listening to intuition and trusting your gut with every decision, as well as her grounding routines that keep her balanced and focused, and so much more.
In this episode, we’ll talk to Kat about:
* Why we shouldn’t let our past solely define us. [03:34]
* Kat’s childhood and upbringing. [05:37]
* Kat’s career journey, leading her to AG1. [07:58]
* Kat’s drive to achieve success. [10:54]
* The importance of not knowing the truth. [16:25]
* How Kat cultivates comfort in new situations. [20:01]
* Leadership and creating a safe environment. [24:25]
* Taking a year gap to reevaluate her career path. [31:36]
* Leaving Focus Brands and transitioning to AG1. [35:20]
* AG1’s commitment to product quality. [38:33]
* AG1’s product iteration and innovation. [41:41]
* The necessity of evolution in business. [46:06]
* Kat’s grounding routines. [49:41]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Kat:
* Website: https://drinkag1.com/
* Instagram: https://www.instagram.com/drinkag1/
* Instagram: https://www.instagram.com/katcoleatl/
Hosted on Acast. See acast.com/privacy for more information.
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Kym Gold is a visionary entrepreneur, co-founder of True Religion, the iconic denim brand that redefined premium jeans, and most recently, the founder of dumæ, a homeware line that blends her signature aesthetic with artisanal craftsmanship.
As the co-founder of True Religion Jeans, Kym redefined fashion with her rockstar style, fearless vision and unwavering determination. Her entrepreneurial journey began at 18 on the Venice Beach Boardwalk, where she resold irregular clothing items, eventually leading her to launch several successful brands. Known for her transformative approach to business, Kym later co-founded True Religion, a brand that would become one of the biggest names in denim history. After selling the company for over $800 million, Kym focused on family and pursued new creative paths in filmmaking and interior design. A trailblazer and role model, she’s now channeling decades of business and design expertise into her luxury homeware brand, dumæ.
In this week’s episode, Kym Gold shares her journey from dropping out of college to her early entrepreneurial ventures and the founding of True Religion. She reflects on the pressures of entrepreneurship, her unique upbringing as an identical triplet, and the sacrifices she made to build her brand, including living in debt and staying in hotels with her three children. Kym opens up about prioritizing passion over profit, choosing peace over millions when taking her company public, and her belief in resilience, self-care, and the power of community among women. As she launches dumæ, she discusses timeless business fundamentals, the art of hiring, and teamwork. This episode will leave you inspired to embrace change and pursue your passions, regardless of age or circumstances.
In this episode, we’ll talk to Kym about:
* Enjoying the journey and being in the moment. [03:42]
* How self-care alleviates pressure. [05:25]
* Growing up as an identical triplet. [11:48]
* Kym’s unique hustle, defying family expectations. [13:03]
* From real estate license to selling garments and being a college dropout. [15:16]
* Asking questions and not accepting "no" as an answer. [20:27]
* Founding True Religion with $250K in debt and living with three kids in a hotel. [24:21]
* Taking True Religion public. [32:22]
* Leaving the company to prioritize peace of mind. [34:27]
* Why family and legacy are more important than business. [37:46]
* The inspiration behind dumæ. [41:31]
* The challenges of starting dumæ. [44:18]
* Kym’s lessons from hiring her team. [46:12]
* Why organization is essential in life and business. [49:07]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Kym:
* Website: https://dumae.co/
* Instagram: https://www.instagram.com/dumaeofficial/
* Instagram: https://www.instagram.com/kym.gold/
Hosted on Acast. See acast.com/privacy for more information.
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Today we have an extra special conversation to share that dives DEEP into seed cycling—What is it? Who is it for? How do you do it? And how does food work to balance hormones?
We answer it all in this EPIC conversation with Dr. Mindy Pelz and our co-founders, Yasmin & Kaya. If you're wondering whether or not to start seed cycling, listen up. And if you've been using seed cycling to support your hormones, you're going to learn so much about why these powerful seeds have so many benefits.
In this episode you’ll learn:
* What seed cycling is
* Yasmin’s post-birth control experience
* Kaya’s postpartum journey with seed cycling
* Research behind the seeds and their nutrients
* Who can benefit from seed cycling
* Who shouldn’t seed cycle
* And more…
Dr. Mindy Pelz is a leading holistic health expert dedicated to revolutionizing women's health. Through her signature “5-Step Approach”, she has empowered hundreds of thousands globally to unlock their body’s healing potential with fasting, food, stress management, and lifestyle changes. Her private coaching group, The Reset Academy, teaches women to align fasting with hormonal health.
Dr. Mindy is passionate about helping people reclaim their health. Her YouTube channel, featuring fasting and holistic health tips, has amassed over 26 million views. She is the bestselling author of The Menopause Reset, The Reset Factor, and The Reset Kitchen. Additionally, her podcast, “The Resetter Podcast,” ranks among Apple’s top 40 U.S. science podcasts, featuring influential guests like Marianne Williamson, Dave Asprey, and Dr. Christiane Northrup.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Dr. Mindy:
* Website: https://drmindypelz.com/
* Instagram: https://www.instagram.com/dr.mindypelz/
Hosted on Acast. See acast.com/privacy for more information.
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Jennie Yoon is the founder and CEO of Los Angeles-based direct to consumer jewelry brand, Kinn Studio.
Kinn Studio was born out of loss. In 2015, her family home was robbed and all of her family heirlooms and jewelry were stolen. That’s when Jennie decided she wanted to find a way to replace the antique jewelry her parents lost. After searching for the right jeweler to help her recreate those one of a kind pieces, and getting so many compliments from people, Jennie decided to launch Kinn Studio in 2017 as a side hustle.
In this week’s episode, Jennie shares her key mindset shifts that helped her transition from corporate to the start up world, the challenges she faced growing up as a young woman moving to America from Korea, and how those experiences impacted her life. Jennie also explains how she made the bold decision to stop playing it safe and pursue her dreams with her jewelry business. She describes how her genuine curiosity led her to learn about the industry, how she used her own money to set it up as a side hustle, and how she persevered despite facing many rejections. Jennie also shares her strategic approach to launching the brand, the moment she realized she was onto something big, and how she finally came to the decision to quit her full-time job. She talks to us about the steps she took to build her brand and refine her messaging, and how she's mastered time management, which has helped her succeed not only as a founder & CEO but also as a mother of two.
In this episode, we’ll talk to Jennie about:
* Skills and mindset shifts that fueled her entrepreneurial journey. [02:57]
* Jennie’s childhood and early influences. [05:40]
* Her HR role at MySpace and early business interests. [08:33]
* Jennie’s MBA experience: gaining knowledge and building networks. [12:45]
* Meeting the Casetify founder and joining the team. [14:24]
* The importance of time management and self-learning. [18:24]
* Inspiration for Kinn Studio and turning passion into business. [21:02]
* Early product launches and self-funding Kinn Studio. [22:14]
* Building brand awareness from the start. [25:31]
* Initial brand strategies and how she engaged with customers. [32:01]
* Finding a unique angle in the market. [34:44]
* Jennie’s business thought process. [40:20]
* Time optimization tips for entrepreneurs. [46:55]
* How Jennie navigates challenging moments. [51:43]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Jennie:
* Website: https://kinnstudio.com/
* Instagram: https://www.instagram.com/kinnstudio/
* Instagram: https://www.instagram.com/jennieyyoon/
Hosted on Acast. See acast.com/privacy for more information.
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Tata Harper is the founder of Tata Harper Skincare, a luxury clean beauty brand known for its non-toxic, high-performance products, handcrafted on an organic farm in Vermont.
When her stepfather was diagnosed with cancer in 2007, Tata began questioning the safety of everyday products and what she was putting on her own body. This inspired her to develop a skincare line that prioritized natural ingredients, sustainability, and effective results without harmful chemicals. What began as a personal mission in her Vermont kitchen has grown into a globally recognized brand, with products formulated on her organic farm using over 300 raw ingredients sourced from around the world. Today, Tata Harper Skincare is available at top retailers like Sephora, Nordstrom, and Saks, as well as in luxury spas across the globe.
In this week’s episode, Tata shares how growing up in Colombia sparked her love for self-care and beauty rituals.Though her mom encouraged her to study industrial engineering, she grew to love it, gaining problem-solving skills that shaped her career. Tata recounts her journey from working in real estate to experimenting on her organic farm, where she created the skincare products she had always imagined.
Tata discusses the years of trial and error that went into building her brand and how planning, routines, and community support helped her stay balanced. She shares how she found confidence without a skincare background and offers advice for entrepreneurs starting outside their expertise.
We dive into the emotional but strategic decision to sell her company in 2022 and her experience navigating that process. As a mom of three, Tata opens up about the challenges of juggling business and family, highlighting the importance of self-care, friendships, and embracing uncertainty along the way—and much more.
In this episode, we’ll talk to Tata about:
* Tata’s Colombian upbringing and entrepreneurial drive. [03:49]
* Early ventures and key lessons [07:36]
* Learning by doing without formal training. [19:45]
* Inspiration behind Tata Harper Skincare. [22:00]
* Building a manufacturing facility on their farm. [31:27]
* Why making a revolutionary product takes time. [34:28]
* Tata Harper Skincare’s sustainability efforts. [38:23]
* Getting featured in Vogue. [41:40]
* Managing business momentum and motherhood. [42:32]
* Benefits of a business partner. [53:04]
* Balancing business and personal life. [56:01]
* Action as an antidote to fear—why staying busy helps. [59:20]
* Selling Tata Harper Skincare [01:01:31]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Tata:
* Website: https://tataharperskincare.com/
* Instagram: https://www.instagram.com/tataharperskincare/
* Instagram: https://www.instagram.com/tataharper/
Hosted on Acast. See acast.com/privacy for more information.
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Weight loss is a nuanced topic that can be especially challenging for women. Much of the information out there feels black and white, impersonal, and disconnected from a holistic view of health, leaving many without clear guidance. That’s why we invited one of our favorite doctors to help us clarify, debunk outdated myths, and provide effective strategies that won’t compromise your health in the long term. The path may be bumpy, but prioritizing your health is always worth it!
In this episode you’ll learn:
* When the scale is and isn’t important
* Labs to look at if you just can’t lose weight
* Top foods and supplements for weight loss
* How hormones impact body composition
* Natural options for GLP-1 agonists
* And more…
Dr. Anjali Dsouza is an integrative and functional medicine doctor specifically interested in helping high-achieving but overscheduled women achieve their best health. She runs a practice in DC called the District Center for Integrative Medicine, and she can be found on Instagram @anjalidsouzamd. Dr. Dsouza also runs a private network, Your Goddess Health Unleashed, for women interested in coming together and learning about maximizing their health outcomes.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Dr. Anjali:
* Instagram: https://www.instagram.com/anjalidsouzamd/
* Medical Practice: https://dcimedicine.com/dr-anjali-dsouza/
* To Join Her Women's Health Network, Your Goddess Health Unleashed: contact [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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Dr. Julie Chung is the co-founder of T3, a premium hair tool brand known for its sleek, innovative designs that deliver professional-grade styling results.
Growing up, Julie always knew she wanted to pursue medicine but had a passion for fashion and beauty as well. It wasn’t until she met her then-boyfriend Kent that her love for beauty was reignited. Their journey began in 2003 when they both realized that Julie would apply skincare and makeup—using only premium products that made her skin glow—only to finish with an inexpensive hair dryer that would ruin her hair. Kent saw her frustration and created their first product: the T3 Featherweight hair dryer. The brand quickly became a hit, selling out multiple times and eventually winning over retailers who were initially hesitant to stock it. Today, the company remains 100% privately owned by both Julie and Kent and is ranked as the #3 hair tools brand in the United States.
In this week's episode, we chat with Julie Chung about her journey from medicine to entrepreneurship and how she manages to balance both worlds. Julie shares how embracing uncertainty has been key to thriving as both a physician and co-founder of T3. She opens up about taking a year off from medical school, her parents' concerns, and how that decision ultimately steered her into entrepreneurship. She also reflects on the pivotal moments that led her and her now-husband Kent to launch T3, how they pushed past skeptics who didn’t understand their vision for hair tools, and the challenges of balancing her medical career with building a successful business. Julie discusses her personal journey with infertility, motherhood, and the importance of community among women. She also shares valuable lessons from hiring a CEO, letting go of control, and navigating the ups and downs of running T3 for two decades.
In this episode, we’ll talk to Julie about:
* Life isn’t always black and white. [03:42]
* Julie’s passion for medicine and creativity. [08:13]
* Taking a gap year in med school and moving to New York. [10:44]
* The unconventional journey to entrepreneurship. [11:53]
* How the idea for T3 was born. [13:35]
* The early stages of T3. [22:06]
* Getting into Sephora in 2016 and other retail stores. [24:18]
* The power of word-of-mouth when building a brand. [26:59]
* Being fully self-funded since 2004. [29:03]
* Learning to let go of control. [36:57]
* Julie's relationship with comparison. [41:59]
* Taking a year off and moving to London in 2020. [47:54]
* Misconceptions about starting a business. [56:48]
* Lessons from hiring a new CEO. [59:42]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Dr. Julie:
* Website: https://t3micro.com/
* Instagram: https://www.instagram.com/t3micro/
* Instagram: https://www.instagram.com/juliechung_t3/
Hosted on Acast. See acast.com/privacy for more information.
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Ann McFerran is the founder and CEO of Glamnetic, a Los Angeles-based beauty brand that specializes in magnetic lashes, press-on nails, and eyeliners.
Ann immigrated from Thailand to the U.S. when she was 7, joining her mom in a small California town where she was one of the only Asian kids in the area. Although she felt different and self-conscious, she found comfort and a sense of control in wearing false lashes, which helped her feel like she belonged. In 2019, Ann identified a gap in the beauty market for magnetic eyelashes, and with no business experience, she taught herself everything from product development to marketing, and founded Glamnetic from her small LA apartment with just a few thousand dollars. To get her business off the ground, she bootstrapped it, even offering free pizza to anyone willing to help pack and ship products. In July 2019, Glamnetic launched, and by 2021, Ann had sold over 1.5 million sets of nails, generated $50 million in sales, and achieved all of this while remaining completely self-funded.
In this week’s episode, Ann opens up about her tough childhood in Thailand, the challenges of moving to the U.S., and the lessons she learned about stress and resilience. She shares how she went against her family’s expectations and made the bold decision to leave pre-med in college to pursue her passion for art and entrepreneurship. Ann discusses the early days of building her business from her Koreatown apartment, how creativity and visualization helped her manifest her goals, and the exact steps she took to create her first product – from finding suppliers to marketing the product with no money. She also shares how the business grew exponentially since its launch, and the challenges that come with that, how she navigated imposter syndrome along the way, how her definition of success is ever-changing, and so much more.
In this episode, we’ll talk to Ann about:
* Ann’s childhood and upbringing [03:17]
* Moving to America and witnessing a new life for herself. [09:33]
* Life as a Thai immigrant and family expectations. [10:46]
* Pursuing a career as an artist. [12:35]
* The inspiration behind Glamnetic. [17:11]
* Funding the first order and launching with 100 units. [22:39]
* Early launch strategy & hitting over $1M monthly. [25:30]
* Hiring the right people is crucial for growth. [33:06]
* Approach in handling business challenges. [39:11]
* How Ann met her business partner. [42:42]
* Challenges in scaling the business. [45:59]
* The evolving definition of success. [52:32]
* Visualizing to manifest goals. [57:10]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Ann:
* Website: https://www.glamnetic.com/
* Instagram: https://www.instagram.com/glamnetic/
* Instagram: https://www.instagram.com/themodernartista/
Hosted on Acast. See acast.com/privacy for more information.
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Feeling overwhelmed and always tired? You’re not alone, and it doesn’t have to be this way. In this episode with Dr. Amy Shah, we explore powerful strategies to combat burnout and boost your energy. Don’t settle for feeling “normal”—watch this to learn how to effectively manage sugar cravings, align your lifestyle with nature's rhythms, and reclaim your vitality with her practical tips.
In this episode you’ll learn:
* Hormone basics for all life stages
* The truth about adrenal fatigue
* How to combat sugar cravings
* The role of dopamine in cravings
* When women should and shouldn’t fast
* And more…
Dr. Amy Shah is an MD and nutrition specialist. She works in clinical medicine, allergy/immunology, and over the last 10 years has developed a world-renowned wellness education platform, written bestselling books, and has been featured on The Today Show, Good Morning America, Mel Robbins Podcast, and Ed Mylett Podcast. She has worked with companies like Goldman Sachs, JP Morgan, Alo, and more. She works to discover less invasive interventions, promote wellness, and teach others how to impact their health via nutrition and exercise—using medication as a last resort. Her goal is to empower people to “save themselves” through nutrition and lifestyle changes.
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Dr. Amy:
* Website: https://amymdwellness.com/
* Instagram: https://www.instagram.com/fastingmd/
Hosted on Acast. See acast.com/privacy for more information.
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