Episódios
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Is shadow-banning on social media real?
In this can’t-miss episode of Beyond Social, hosts Vitaly Veksler, Reggie Azevedo, and special guest Sabreen Haziq pull back the curtain on the mysterious phenomenon every creator dreads: shadow-banning.
What's really happening when your posts go from fire to fizzle? We’re diving deep into what shadow-banning is, what it’s not, and why the entire creator community can't stop buzzing about it.
Think your engagement drop is random? Think again. With insider insights straight from Instagram’s Adam Mosseri, we’re here to shatter the myths and break down what’s really at play—whether it's your hashtag hustle or the platform’s evolving algorithm. Are you being suppressed, or is your audience just... bored?
No fluff, no conspiracy theories—just real talk about how to navigate the algorithm and keep your content thriving. Whether you're a brand, influencer, or just trying to get noticed, this episode is your guide to owning your feed and outsmarting the system.
Tune in, because the algorithm doesn’t wait—are you ready to take control of your social media engagement, or will you keep letting it control you?
00:00 - Intro
1:05 - Shadowbanning vs. Banning
2:25 - What is shadowbanning?
3:30 - Believing in Shadowbanning
4:50 - Hashtag Controversy
6:30 - Relevance in Social Media
7:21 - Adam Mosseri’s AMA
8:10 - Posting Too Often
9:00 - Theories of What Causes Shadowbanning
10:30 - Ranking Content
13:00 - Engagement vs. Quality
15:00 - Content Genres
20:15 - It’s Not a Competition
22:00 - Why the unrest?
27:00 - Final Thoughts On Shadowbanning
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Are you quietly watching potential profits slip through your fingers?
In this electrifying episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo expose the untapped goldmine hidden within your social media services. Whether you’re a marketing agency, freelancer, or solopreneur, it’s time to rethink how you can actually scale your revenue.
We’re talking game-changing strategies—from supercharging organic posts with minimal budgets to unlocking the hidden power of bio link pages and employee advocacy. Plus, discover the secret powerhouse: reputation management—your ultimate tool for not just maintaining, but solidifying long-term client relationships.
No fluff, no filler. Whether you’re juggling branding, copywriting, or content production, this episode is packed with high-value tactics to expand your services without expanding your workload.
Ready to stop leaving money on the table and start playing in the big leagues? Tune in now and get ready to maximize your social media mastery. Your next big growth move starts here.
Happy listening!
00:00 - Intro
1:00 - The Social Side of Marketing
3:05 - Boosting
7:40 - Bio Link pages
10:55 - Advocacy
14:05 - Integrations
18:20 - Reputation Management
22:55 - Outro
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Is social media automation secretly sabotaging your brand?
In this eye-opening episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo tackle the high-stakes world of automation in social media. Automation can be a game-changer, but there's a fine line between boosting productivity and destroying authenticity.
We’re pulling back the curtain on tools that promise the world—more followers, more likes—but could leave your credibility in ruins. Discover why not all automation is created equal, and learn how to use the right tools to streamline your workflow without losing your audience’s trust.
This isn’t just a cautionary tale—it’s a roadmap to smarter automation that propels you forward without compromising your integrity.
Ready to unlock the real potential of automation? Tune in, but be warned: once you hear the truth, there’s no going back!!
00:00 - Intro
00:50 - What is Automation?
3:00 - Inauthentic Engagement
3:55 - Good vs. Bad Automation
6:00 - Workflow Automations
9:50 - Notifications
11:00 - Content Repurposing
13:10 - Account Security
14:05 - Final Thoughts on Automation
15:40 - Outro
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Wondering how to turn a brand-new client into your biggest advocate in just 100 days?
In this must-listen episode of Beyond Social, Vitaly Veksler and Reggie Azevedo pull back the curtain on the exact playbook agencies need to win clients over and keep them hooked for the long haul.
We’re diving deep into the critical onboarding phase—the moment where first impressions make or break your success. Learn how to master the art of seamless communication, align goals that actually matter, and nail social media management in ways that build trust from day one. From profile optimization and airtight security to setting KPIs that prove your worth, this episode breaks down every crucial step for transforming client relationships.
Plus, we’re spilling insider secrets on how to collaborate without overwhelming your clients, using the right tools to elevate their social game while keeping them engaged.
It's more than managing accounts—it's about creating die-hard loyalty, boosting confidence, and showing clients you’re the one they need in their corner, every step of the way.
Tune in and discover how to make onboarding effortless, metrics meaningful, and customer relationships rock solid. Because landing the client is just the start—keeping them? That’s the real victory.
00:00 - Intro
1:20 - How do you make sure you’re keeping customers loyal?
4:30 - Getting Access to Socials
9:00 - Onboarding Considerations
11:50 - Collaboration
15:00 - Reporting & Metrics
18:00 - Word of Mouth
19:40 - Confidence
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Ever feel like social media is more hustle than heart?
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In this episode of Beyond Social, Vitaly Veksler and Reggie Azevedo get real about tools that take the stress out of managing your brand without killing your creativity. They’re not just talking about another fancy feature—these are the essentials that make your grid feel like a story, not a chore, and help you schedule posts that practically write themselves. It’s about making your content flow as naturally as your ideas.
From easy content queues that give you time to breathe, to effortless team collaborations that actually feel collaborative, this is how social media management should feel—like less work and more fun. And for those who live for the latest trends? You’ll even learn how to catch the perfect wave with trending audio that fits your brand like a glove.
Whether you're building your personal brand or running the show for an agency, these tools don’t just streamline your work—they inspire it.
Curious how to make your social media feel more human, more you? Tune in and learn how to work with less stress, more impact, and a lot more heart.
Because at the end of the day, efficiency is great, but connection is everything!
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Curious about how AI is revolutionizing marketing?
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In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating world of AI applications for marketers. Discover how AI is not just a looming presence but a transformative force reshaping the industry. From generating captivating copy and headlines to creating images and handling legal and intent-based tasks, AI's capabilities are expanding at a rapid pace.
Join us as we explore practical examples of AI in action, such as using ChatGPT for caption generation and mastering prompt engineering to achieve the perfect brand voice. Learn how AI can streamline your workflow, save time, and boost creativity, especially in social media management.
Whether you're managing multiple clients or seeking ways to inject humor and personality into your content, this episode offers valuable insights and tips for leveraging AI to enhance your marketing strategies.
Tune in and discover how AI is not just a tool, but a game-changer for marketers everywhere!
Chapters:
00:00 - intro
00:50 - Ai’s presence
2:55 - caption generation
6:40 - prompt engineering
9:00 - humor
12:00 - image generation
13:55 - the best Ai uses
18:00 - video generation
20:00 - final thoughts on Ai
20:40 - outro
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Ever wondered what makes social media content truly pop? Spoiler alert: it's not about flooding your feed with posts; it’s about crafting shareable magic that gets people talking and tagging.
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In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo dive into the art and science of creating content that’s impossible to ignore. From side-splitting memes to jaw-dropping highlights, they explore why some content goes viral while others flop. Discover how to design content that doesn’t just get likes but sparks those “I have to share this” moments.
Vitaly and Reggie reveal the power of shareability in social media algorithms and how it can launch your content to new heights. They share practical strategies for making your content irresistible, whether you’re a realtor, a news outlet, or just trying to stand out. The discussion is packed with real-world examples of brands and creators who’ve mastered the art of shareable content, including Morning Brew’s genius approach to turning dull news into engaging, must-share material.
Tune in to learn how to transform your content into the kind of stuff people love to share with their networks. Whether you’re a seasoned marketer or a newbie, this episode is brimming with actionable tips and fresh ideas to elevate your content game.
Hit play and discover the secrets to making your social media content not just seen, but adored and shared!
Chapters:
00:00 - intro
1:10 - metrics overview
2:25 - followers
5:00 - engagement
6:45 - shadowban
7:40 - calculating engagement
8:10 - shadowban realities
9:45 - engagement rates
11:00 - industry benchmarks
12:15 - the most accurate metric
15:00 - impressions
15:30 - building community
16:30 - strategy
19:40 - content that resonates
20:50 - Adam Mosseri’s metric
22:20 - shareable content
25:00 - shares
26:55 - shares over reach
28:40 - social media algorithms
32:00 - outro
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Ever wondered what it takes to be a stellar marketer? Spoiler: it’s not just about crunching numbers or churning out content.
In this episode of Beyond Social, Vitaly Veksler and Reggie Azevedo tackle the art and science behind killer marketing.
Vitaly and Reggie dive deep into the tightrope walk between creativity and strategy that sets exceptional marketers apart. They peel back the layers of how to position a brand so it strikes a chord with its audience and share the secrets behind those lightbulb moments that lead to impactful campaigns.
Get ready to unlock the magic of crafting messages that don’t just inform but genuinely engage. The duo delves into the psychology behind audience connection and the knack required to create marketing gold that resonates beyond the surface.
Join us as we explore how top-notch marketing goes beyond the mundane to touch hearts and minds, building lasting brand loyalty. With juicy examples and candid stories, Vitaly and Reggie showcase the brilliance and ingenuity that power successful campaigns.
From legendary ads to cutting-edge social media tactics, this episode is full of insights to ignite your creativity and elevate your marketing game.
Tune in and discover how to create brand messaging that isn't just remembered, but deeply felt!
Chapters:
00:00 - intro
1:30 - compelling messaging
6:20 - Mad Men’s marketing
11:45 - Airbnb’s marketing
15:10 - creativity & inspiration
16:20 - Reggie’s barber shop experience
18:03 - talent, creativity, luck - maybe?
19:25 - outro
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Curious about transforming your employees into brand ambassadors and social selling superheros?
In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating worlds of employee advocacy and social selling. Discover the secrets to leveraging your team's social presence to amplify your brand's reach and drive sales. Learn how to seamlessly integrate advocacy and selling strategies, whether you're in real estate, automotive, insurance, or any industry where personal connections matter.
Join us as we explore practical tips on setting up a successful employee advocacy program, staying compliant, and measuring earned media value against overspending on awareness marketing. Vitaly and Reggie will underscore ways to foster a culture of authentic advocacy and social selling that’s not just effective but also engaging for your employees so they feel part of the brand’s success!
Small business owner or part of a big corporation? This episode is jam-packed with actionable insights to level up your marketing strategy.
Tune in and unlock the hidden potential of employee advocacy and social selling for your brand!
Chapters:
00:00 - intro
00:40 - defining employee advocacy & social selling
3:30 - real estate example
4:15 - viewing agents as channels
6:15 - amplification vs. amplifying a message related to selling
6:45 - compliance
9:10 - SMM tool & advocacy
11:45 - earned media value
15:35 - seeing your employees as judges
16:50 - empower employees
21:25 - final thoughts on social selling
23:23 - outro
Attribution Tools:
https://amplitude.com/
https://plausible.io/
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Curious about maximizing your social media team's potential?
In this episode of Beyond Social, hosts Vitaly and Reggie dive into building an efficient and collaborative social media team. Discover how to leverage the strengths of various team members, from graphic designers to marketers, to create compelling content. Learn about the vital role of social media management tools in streamlining workflows and ensuring quality control.
Join Vitaly and Reggie as they explore crowdsourcing ideas from your team and transforming social media-savvy employees into powerful brand advocates. Whether you're a small business or an agency, this episode offers practical tips to elevate your social media game.
Tune in and unlock the secrets to a more effective and engaged social media team.
Chapters:00:00 - Intro
00:25 - Who should be on your Social Media Management team?
2:40 - Team Participation
5:45 - One Platform
7:00 - Crowdsource Social Ideas
11:00 - Social Media Tool
14:00 - Give Your Employees a Voice
15:00 - Outro
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Ever wondered how to supercharge your brand's reach and credibility without breaking the bank? Spoiler alert: it's sitting right in your office!
In this episode of Beyond Social, hosts Vitaly and Reggie uncover the hidden gem of employee advocacy. Imagine your employees turning into brand ambassadors, echoing your company's message far and wide, effortlessly reaching new audiences and boosting trust. Sounds like a dream? It’s not—it’s a strategy waiting to be tapped!
Join Vitaly and Reggie as they demystify employee advocacy, from the simplicity of branded merch to the social media megaphone. They’ll reveal the secret sauce to foster genuine advocacy—hint: it’s all about trust and voluntary participation, not top-down mandates.
Tune in to learn how to create a work culture where advocacy isn’t just encouraged—it’s contagious. Vitaly and Reggie will spill practical tips for measuring advocacy impact, leveraging tools like Vista Social to streamline efforts (Psst, it's in private beta—reach out if you're curious!), and sparking organic enthusiasm.
Whether you're aiming to elevate your marketing game or cultivate a more engaged team, this episode is packed with insights and actionable advice. Don't miss out—hit play and transform your employees into your brand’s biggest champions. Tune in!
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In this episode of Beyond Social, hosts Vitaly and Reggieexplore the exciting world of building and managing a fully remote, international team. Discover how they've united team members across four continents, multiple faiths, and numerous time zones, proving that geographical boundaries are no obstacle to success.
Join Vitaly and Reggie as they unravel their remarkable story, showcasing how trust, communication, and cultural diversity have become the bedrock of their virtual workspace. They’ll share the secrets behind uniting a global team without ever meeting in person, offering a masterclass in turning potential obstacles into powerful assets.
Listen in for practical tips on sustaining productivity, leveraging unique perspectives, and navigating the complexities of time zones. Discover how they’ve transformed geographical barriers into stepping stones for success, creating a cohesive and efficient remote team against all odds.
Whether you’re starting a company or expanding your existing team, this episode offers invaluable advice for thriving in a remote work environment.
CHAPTERS:0:00 - intro
00:45 - our remote team
4:40 - working remotely post-Covid
6:00 - processes to keep in sync
8:08 - the loss of productivity
10:00 - expectations of remote work
11:00 - the benefits of a global team
11:50 - our CS team’s virtual office
12:50 - you have to trust your people
14:05 - meeting in person
14:40 - remote creates opportunities
15:30 - the difficulties of hiring locally
16:15 - building a remote culture by design
16:30 - Visas across the team
18:00 - considerations when building a remote team
19:30 - the world as a global space
20:40 - outro
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In this episode of Beyond Social, hosts Vitaly and Reggie tackle the crucial topic of AI and data privacy. As AI tools become increasingly integrated into our daily workflows, especially social media, understanding their implications is vital. Vitaly underscores the convenience of AI systems that summarize conversations, but raises critical concerns about the potential exposure of proprietary information. How can we trust that our sensitive data isn't being used to train AI models accessible to the world?
Reggie highlights the importance of being cautious with AI, especially in the absence of clear legislation.
Together they explore the parallels to past tech controversies, like Alexa’s privacy issues, and emphasize the need for transparency and accountability from tech companies.
The conversation dives deep into the murky waters of AI data usage, stressing the importance of knowing where your data goes and how it’s used.
Tune in for a thought provoking discussion on the balance between AI utility and data privacy!
CHAPTERS:
0:00 - intro
0:30 - customer story
2:20 - proprietary conversations & workplace examples
6:30 - personal examples
8:40 - hesitation around AI’s terms of service and legislation
15:55 - final thoughts on AI
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In this episode of Beyond Social, hosts Vitaly and Reggie explore the art of stellar customer service in social media management.
As platforms grow more sophisticated, supporting multiple networks with diverse features can be challenging. Discover how Vista Social uses user patterns to simplify the complexity of managing multiple platforms. With over a decade in customer success, Reggie reveals what makes customer interactions successful. At the end of the day we have to ask ourselves, "What value are we adding in every response?"
Join the freewheeling conversation to learn about the impact of personalized customer support, the dangers of over-automation, and get actionable tips for boosting customer satisfaction and training the right way!
Tune in for insights on building a top-tier customer success team and making every interaction count!
Chapters00:00 - Intro
1:00 - What Makes Good Customer Service?
3:50 - Criteria for Measuring Customer Interactions
9:50 - Customer Service Training
12:20 - Pushing the Limits of Support
14:55 - One Touch and Two Touch Tickets
16:25 - The Most Problematic Area for SMM Tool Users
19:45 - Gratitude for the Customer Success Team
20:30 - Final Thoughts on Customer Success
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Get a glimpse of the Vista Social tech DNA! In this episode of Beyond Social, we explore tech testing environments and the software development lifecycle. Do we always need multi-staged testing processes? While verifying, prototyping, and user feedback are crucial for quality, they can be time-consuming and expensive.
We discuss how smaller organizations can streamline processes and bypass certain stages to deliver value faster to customers. Copying big company practices might backfire, so it's essential to find what works best for your team. Clear guidelines, vision, and trust are key to efficiency, and that’s what we’re made of!
Learn how hiring thoughtful, careful team members can simplify the path from code inception to release, and how to identify and eliminate redundancies in your workflow. Tune in for actionable insights on optimizing your tech testing environments and speeding up your software development process. Happy listening as we nerd out!
Chapters
00:00 - The Concept of Testing Environments and Bypassing Processes
03:21 - Challenges of Streamlining Decision-Making Processes
06:35 - Implications of Copying Processes from Larger Organizations
09:20 - The Importance of Trust, Care, and Thoughtful Work
13:09 - Streamlining Processes for Organizational Benefit
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In this thought-provoking episode of Beyond Social, we dive into the profound journey of Vitaly, the Founder and CEO of Vista Social; whose perspective on product development was forever altered by an unforgettable human interaction.
Join us as Vitaly recounts this pivotal moment while assisting a customer service ticket, where he gained invaluable insights into the challenges faced by individuals with disabilities when navigating digital platforms. This eventually led him to rethink the very essence of product development and accessibility for inclusivity.
Delving deeper, Vitaly shares his impassioned belief in creating tools that transcend mere functionality; removing barriers to accessibility, so users can achieve their goals, unhindered. Vitaly's experiences have sparked a paradigm shift in his approach to building products, emphasizing the importance of inclusivity and accessibility for all.
From this episode, you'll gain a deeper understanding of the transformative impact of inclusive product design in social tech, and how it not only enhances user experience, but also enriches lives in meaningful ways.
Tune in as we explore Vitaly's journey towards creating a more accessible digital world, and how Vista Social exists with a purpose.
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Is AI taking over the world of social media?
In this thought-provoking episode of Beyond Social, we explore the role of artificial intelligence (AI) in reshaping the landscape of social media. Join our hosts, Reggie and Vitaly, as they discuss the impact of AI technologies on social media platforms, content creation, and user experience. From algorithmic content curation to chatbots and predictive analytics, discover how AI is revolutionizing the way businesses engage with audiences and drive results on social media.Whether you're a marketer, entrepreneur, or social media enthusiast, this episode offers valuable insights into the future of AI-driven social media strategies. Tune in now to stay ahead of the curve!
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In this episode of Beyond Social, we dive into the debate on whether to "rinse and repeat" social media posts for maximum engagement or adopt a more diversified content strategy.
Join our hosts, Reggie and Vitaly, as they explore the pros and cons of reposting content on social media platforms and discuss alternative approaches to maintaining a consistent presence while keeping your audience engaged. From content repurposing and scheduling tactics to audience segmentation and platform-specific strategies, discover actionable insights to optimize your social media posting strategy and drive meaningful results for your business.
Whether you're a seasoned marketer or just starting out, this episode offers valuable perspectives to help you make informed decisions about your social media content strategy. Tune in now to learn more!
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In this insightful episode of Beyond Social, we tackle the challenge of giving organic social media a boost in today's competitive digital landscape. Join our hosts, Reggie and Vitaly as they share expert strategies and practical tips for enhancing organic reach, engagement, and visibility on social media platforms. From content optimization and audience targeting to community building, discover actionable techniques to elevate your organic social media efforts and achieve meaningful results for your business.
Whether you're a social media manager, marketer, or business owner, this episode provides valuable insights to help you navigate the complexities of organic social media and drive success in your digital marketing campaigns. Tune in now to learn more!
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In this eye-opening episode of Beyond Social, we unravel the mysteries of the "link in bio" strategy and explore ways for driving traffic and conversions from social media platforms.
Join our hosts, Reggie and Vitaly, as they dissect the limitations of the traditional "link in bio" approach and delve into creative solutions and tools like micro-sites for maximizing the effectiveness of your social media marketing efforts.
From shoppable posts and swipe-up links to landing pages and interactive content, discover how to leverage micro-sites to drive real value from your social media profiles and engage your audience with compelling calls to action.
Whether you're a brand, influencer, or marketer, this episode offers invaluable insights to help you leverage the power of social media to drive traffic and achieve your business goals. Tune in now to uncover the secrets!
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