Episódios
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Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I explain why understanding your audience's psychographics, rather than just demographics, is key to evolving strong brand associations. Specifically speaking to real-world examples and how the influence of current events and alignment of personal values drive consumer choice.
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TW: this episode touches on weight loss.
What if your brand could go beyond your product and trigger a cultural movement? In this episode we’re talking the power of brand strategy and how it can not only capture consumer loyalty, but resonate deeply with their personal identities. Listen in as I unpack the deeper connection between branding, consumer behaviour, and big cultural events and how shared beliefs can transform brands into personal extensions of identity.Send us a text
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Have you seen Triple J's recent rebranding? It's a solid example of how branding is evolving to align with cultural tides. In this episode, I'm exploring how understanding generational shifts and societal trends can prevent your business from becoming irrelevant. I highlight the critical role of creativity in the future of branding, and why this is a warning to everyone for what's to come.
As mentioned in the episode, here is the Bouba Kiki Effect psychology breakdown.
P.S. Want to stay ahead of the curve and evolve your brand to truly kick ass? Jump on the waitlist for The Laboratory and join a crew of forward-thinking entrepreneurs who are on a mission to make moves.Send us a text
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies. -
What happens when business owners mistake brand strategy for marketing strategy? These (alongside business strategy) are often-confused with businesses. In this episode I discuss how strategy is the cornerstone of your business's identity—an evolving area that must be constantly revisited to stay relevant and impactful. I discuss why a strong brand strategy goes beyond visuals and how it shapes your entire business persona and sets the stage for all marketing efforts.
PS. Want to build a brand that goes beyond basic and lasts, even in hard times? The Laboratory is now open for entry! Grab your seat now before the doors close this Sunday 27 October 11:59pm AEDT >>> I WANT IN!Send us a text
Visit https://youroneandonly.com.au/
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We're diving into the nuanced world of brand strategy and exploring why an emotional connection is key to brand success. In this episode, we debunk misconceptions about branding and visual identity and open up the conversation on the power of value alignment and authenticity in building trust, and fostering long-term relationships with your audience.
Plus, we'll explore the distinction between brand marketing and tactical marketing, emphasising the importance of maintaining a consistent and genuine brand message (even when those short-term gains are tempting!).
Tune in to discover how to cultivate a brand that not only stands out but also stands the test of time (like that?)
PS. The Laboratory cohort for October is now open for enrolments! Grab your seat now before the doors close >>> I WANT IN!Send us a text
Visit https://youroneandonly.com.au/
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies. -
What if nailing your voice could change both your professional and personal life? Well, in this episode I'm speaking with Shelly Horton, a trailblazing TV journalist, MC, and advocate for women's health. She shares her journey through a 30-year career across major networks like ABC, Channel 7, and Channel 9. She throws down actionable tips on voice control, breathing techniques, and pacing, which are essential whether you deliver a TED Talk or engage an audience on your Instagram stories.
And, don't forget to check out her Speak With Impact Workshops where she is dedicated to empowering individuals with speaker and media training.
Check out the video we reference in the episode by Will Stephen: 'How to sound smart in your TEDx Talk' here.
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Website: shellshockedmedia.com
Instagram: @shellyhorton1
Linkedin: @shellyhorton1Send us a text
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Ever wondered how a child actor who worked alongside Hollywood legends transformed into a multifaceted entrepreneur? Meet Kent King, the Content Chemist, who has an extraordinary journey from the glitzy lights of Hollywood to the beats of DJing and finally to the strategic world of brand development and content marketing. Kent’s unique perspective sheds light on the importance of understanding platforms and the human behaviour behind them. As you follow the conversation, you'll discover the value of diversifying your skill set and continually learning to stay ahead in an ever-evolving market.
Follow Kent King
kentcultivate.com
Instagram @kentcultivate
YouTube @kentcultivateSend us a text
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Ever wondered if you're targeting the right audience on the right platforms? Discover the secrets of brand positioning and learn why understanding your audience is crucial for effective marketing. We'll explore how modern branding has shifted towards creating communities and emotional connections, using Lego's remarkable comeback as a prime example of engaging a passionate fan base. By personalizing your brand's storytelling and aligning with your audience's values, you'll understand how to create a lasting impact.
This episode speaks to the continuous evolution of brand strategy, emphasising the importance of testing, measuring, and adapting. Learn how modern branding has shifted towards creating communities and emotional connections, using Lego's remarkable comeback as a prime example of engaging a passionate fan base.
Plus, want to see how you fare? Have a crack at quiz – 'Find Your Brand Gap'Send us a text
Visit https://youroneandonly.com.au/
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Have you ever wondered how unseen biases shape every aspect of your life, from personal decisions to marketing strategies? In this episode, I speak to the hidden forces that subtly influence our perceptions and choices. We'll explore how our past experiences and memories shape our current worldview, and how acknowledging these biases can help us make better, more informed decisions.
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Have you ever found yourself clinging to a failing project just because you've invested so much time and effort into it? This episode explores the psychological trap known as the sunk cost fallacy and discusses the importance of recognising when to pivot toward more strategic decisions. We'll also look at how external factors over the past few years have reshaped consumer behaviour and investment strategies, making decision-making in business more complex than ever before.
Download our FREE Brand Action Plan here
Get on The Laboratory Hub Waitlist hereSend us a text
Visit https://youroneandonly.com.au/
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Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies. -
How important is the role of colour in shaping the way we perceive a brand? In this episode, I'm breaking it all down. I touch on how colour evokes specific emotions and associations, and why choosing the right palette is crucial for aligning with your brand’s strategy, target audience, and cultural context.
Download our FREE Brand Action Plan here
Get on The Laboratory Hub Waitlist hereSend us a text
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
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Have you ever wondered how to create a brand narrative that connects deeply and evolves with time? Then strap in, because I'm talking about creating a brand story that aligns with your core values and adapts and grows with your business. I also touch on real-life examples and illustrate how emotional connections and founder stories can set your brand apart.
Send us a text
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
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Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
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You can find your market sweet spot by understanding your brand's unique positioning. In this episode we speak to the intricacies of brand differentiation and targeting strategies, ensuring your brand stands out in a crowded market. Now more than ever it's important to understand why consumers with similar motivations make different purchasing decisions based on identity and social aspirations.
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Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
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Have you ever wondered why some brands stick in your mind while others don't? In this episode, I'm talking about the power of first impressions made through brand and visual identities. We'll explore how visual elements, the universal language of semiotics, can instantly communicate messages, and how a strong brand identity intertwined with your mission, values, and purpose can resonate deeply with your customers and your internal team.
Send us a text
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Ever wondered why some brands resonate with you while others fail to make an impression? Then strap in, because this episode speaks to the psychology that shapes brand perception. We'll also touch on the roles alignment, appearance, and communication styles have in crafting the overarching brand image.
Psst, here is the link to our FREE 'Brand Action Plan' mentioned in the episode.Send us a text
Visit https://youroneandonly.com.au/
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Is your brand struggling to connect with today's conscious consumers? Well, buckle up because this ep is all about purpose-driven branding. This isn't just a buzzword, by the way, it's a crucial strategy in reshaping business landscapes and resonating deeply with newer generations like Gen Z. And, if you like the psych space, I also touch on our brains' reliance on emotion over logic when making choices, and how it places branding at the forefront of economic decisions.
The book mentioned in the episode is 'Rework', go and check it out.Send us a text
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In this episode, I discuss the psychological factors that influence consumer behaviour. Learn how personal experiences, cultural contexts, and inherent biases shape decision-making. I speak to the impact of aligning your brand with the values and emotions of your target audience, and how they can impact everyday shopping habits to significant financial decisions.
Want to use the power of psychology to attract your audience?
Then you'll want to grab a seat in The Brain Lab – See here.
Hurry Doors Close Sunday 2 June at 11pm AEST!Send us a text
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Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies. -
This episode goes deep into the strategies of purpose-driven branding and the importance of authenticity in establishing human-centric connections in the digital world. We reflect on the important role that strategic marketing plans, tailored to individual circumstances play in building genuine engagement and driving business growth.
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ohmydigitalagency.com.au
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Book a strategy call with OMD here
Tired of your brand blending in with the crowd?
Stop settling for mediocrity. The show notes have the key to standing the f*ck out.
Grab Your Seat in The Laboratory!Send us a text
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Ever wondered how a finance industry could operate if it genuinely prioritised the well-being of its customers over its profit margins? Kane Jackson, co-founder and CEO of Maslow, joins us to share insights into his human-centered approach that's creating talk in the financial sector. In this episode, I chat with Kane about Maslow's innovative strategies that extend equitable financial services to marginalised communities, and discuss my own, personal decision to endorse and invest in a company that's pioneering a societal shift towards inclusivity and aligning profit with customer interest.
Stick around for a really interesting discussion that promises to challenge your perspectives on finance, leadership, and societal change.
See the Linkedin post referenced here.
Connect:
See the Maslow Website
Maslow Linkedin
Maslow Instagram
Listen to the podcast: Chasing Financial InequalityInvest in Maslow:
Invest in Maslow here, time is almost up!
In other news:
The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as your secret weapon for understanding the inner workings of your customers' minds. We going head first (ha!) into behavioural science, decoding hidden motivations and the decision-making process that shapes why people choose (or don't choose) your brand. Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.Send us a text
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies. -
Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this episode breaks down the differences between business, brand, and marketing strategies. Gain the clarity you need to navigate the jargon strategies so you can make smarter strategic decisions and drive your company forward.
The Brain Lab is almost here – In The Brain Lab (part 1 of 3) where we're diving into the Science of Persuasion. Think of it as your secret weapon for understanding the inner workings of your customers' minds. We going head first (ha!) into behavioural science, decoding hidden motivations and the decision-making process that shapes why people choose (or don't choose) your brand. Join The Laboratory list now and get exclusive bonuses and a limited one-time offer.Send us a text
Visit https://youroneandonly.com.au/
Follow YO&O on IG https://www.instagram.com/youroneandonly_au/
Follow Tara on IG https://www.instagram.com/iamtaraladd/
Connect with Tara on https://www.linkedin.com/in/tarajoyladd/
Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies. - Mostrar mais
