Episódios
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Why you should listen
Discover how AI can automate your sales follow-up, providing a reliable alternative to human salespeople without the downsides of illness or fatigue.Learn three key areas where sales AI can be implemented, along with simple exercises to assess its effectiveness for your business.Understand how implementing a sales AI can significantly enhance your clients' ROI, helping them achieve better financial outcomes.Imagine having someone handle your sales follow-up that is 100% reliable. In this episode, I chat with Isabella Bedoya from MyInfinite.ai about the transformative potential of sales AI. Isabella, a serial entrepreneur with a proven track record in AI-driven businesses, shares insights on how AI can streamline the sales process, improve efficiency, and ultimately increase revenue for businesses. We discuss the unique capabilities of sales AI, how it can be customized to fit different industries, and the importance of nurturing leads effectively.
About Isabella Bedoya
As a serial AI entrepreneur, Isabella has built a reputation for growing AI-driven businesses to multiple six-figure revenues. With certifications as a CAIO and conversational AI expert, she has mastered the art of leveraging AI for impactful business outcomes. Her personal journey to building an organic following of 42,000 on LinkedIn, resulting in over 6 million impressions in under a year, demonstrates her ability to grow creator-led businesses in today's fast-paced AI landscape. Isabella has been mentioned in Forbes, HubSpot, Business Insider and more.
Resources and Links
Myinfinite.aiIsabellabedoya.aiIsabella’s LinkedIn profileIsabella on X: @izzyAI_Isabella’s YouTube ChannelPrevious episode: 590 - Visual Maps and Sandboxes: Making Tech Solutions Tangible for ClientsCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Have you ever left a sales meeting feeling uncertain whether your potential client will buy? If you've experienced clients nodding along but still feeling overwhelmed, you're not alone. In this solo episode, I share two powerful actions you can take to simplify the buying process for your clients. First, we'll explore the importance of using a visual industry map that highlights their journey and pain points. Then, I'll discuss how building an industry-specific sandbox allows clients to interact with your solution tangibly. These strategies have proven effective for tech consultants and partners across various industries, and I'm excited to help you implement them in your own sales process.
Resources and Links
Previous episode: 589 - AI 1st business with John MunsellCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Learn from the expert: John Munsell, CEO of Bizzuka, shares his extensive knowledge on implementing AI strategies that save businesses time and money.Discover innovative ways to use AI in business proposals and how to foster an AI-first culture within your organization.Learn valuable tips on avoiding mistakes when integrating AI into your business processes. This will help you streamline operations effectively.Are you feeling overwhelmed with daily operations while trying to grow your business? Do you find yourself in need of a team but struggling to afford one? If you've been burned by past experiences with experts and feel trapped, you’re not alone. In this episode, I sit down with John Munsell from Bizzuka to discuss how AI can be the game-changer you need. We explore the importance of building an AI-first culture, scalable prompt engineering, and how to leverage AI to enhance business proposals. John’s insights can save you countless hours of research and help you implement effective AI strategies that truly work.
About John Munsell
John Munsell is the CEO of Bizzuka, an Inc. 5,000 company that helps businesses implement Al strategies that enable them to do two things... Save Money & Save Time.
John has helped over 600 business leaders scale their operations in just this past year utilizing his innovative Al Strategy Canvas ™ and Scalable Prompt Engineering™ methods that top universities such as LSU are making mandatory as part of their Al curriculum for their students.
As a CEO who has sold businesses of his own, John understands that to scale a company in today's age, Artificial Intelligence is the key to success...if done right.
John is passionate about helping Companies Scale Al across their organization so they can take their business to the next level in less time.
Resources and Links
Bizzuka.comJohn's LinkedIn profileGet the AI Strategy Canvas hereGet John’s book: Ingrain AIJohn’s episode on AI Explored podcastPrevious episode: 588 - From Website Shame to Website Fame with Greg MerrileesCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Why you should listen
Learn why your website should be the central hub of your marketing efforts and how it can convert visitors into leads and sales.Discover five essential design principles that can transform your website into a powerful marketing tool.Gain access to a valuable quiz to review and improve your website, helping you identify gaps and opportunities.Do you have a website that you're embarrassed to show off? You're not alone. Many tech consultants feel "website shame," and it can significantly impact your business. In this episode, I chat with Greg Merrilees, founder of Studio1 Design, about the importance of having a well-designed website as the hub of your marketing strategy. We discuss why your website matters, key design principles to follow, and how to assess your current site for improvements.
About Greg Merrilees
Greg Merrilees is the Founder & Director of Studio1Design.com, a world-leading website design, and branding agency based in Australia with 28 people who are passionate about designing really, really, good-looking websites that convert cold visitors into hot leads and sales for their clients.
Resources and Links
Studio1design.comGreg's LinkedIn profileDiscover how to convert more of your website's visitors into hot leads: Take the Quiz now!Never Split the Difference by Chris VossBuilt to Sell by John WarrillowPrevious episode: 587 - The Painful Truth About Ignoring Business Warning SignsCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Are you sacrificing family time for work, convincing yourself it's just temporary? In this solo episode, I share a personal story that underscores a critical issue many tech consultants face: ignoring warning signs in their business. Let’s explore how to recognize these signs and take action before they lead to bigger problems.
Resources and Links
Previous episode: 586 - Do Google Ads Work for Tech Consultants with John HornCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Learn how Google Ads work specifically for tech and consulting businesses, including different types of campaigns and their effectiveness.Discover why Google remains a dominant player in digital advertising and how to leverage its strengths even in a competitive landscape.Gain insights into the power of retargeting ads and how to create effective campaigns that resonate with your audience.Are you struggling to generate leads beyond referrals and partnerships? In this episode, we tackle this common challenge with expert insights from John Horn, CEO of the StubGroup. With over 11 years of experience in digital marketing, John reveals how Google Ads can be a game-changer for tech consultants and businesses seeking to attract more clients. He discusses the mechanics of Google Ads, the platform's enduring relevance despite emerging AI competitors, and effective strategies for retargeting ads to engage potential customers who have already shown interest in your services.
About John Horn
John Horn is the CEO of StubGroup, a digital advertising agency and a premier Google ad agency. Subgroup has helped over 2000 clients, across 15k campaigns, with their paid ads and suspension issues. They have generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more.
John has also taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views. When he's not marketing, John loves spending time with his wife and two little boys and exploring the Texas countryside he calls home.
Resources and Links
stubgroup.comJohn's LinkedIn profileStubGroup Youtube channel: @StubgroupPrevious episode: 585 - The LinkedIn Assistant That Helps Users Save Time and Make Money with Joe ApfelbaumCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Why you should listen
Learn about evyAi, an AI-driven tool designed to streamline your LinkedIn engagement and help you connect with potential clients effortlessly.Joe shares valuable insights on overcoming fears that prevent you from being more active on LinkedIn, helping you to grow both personally and professionally.Gain practical tips on how to create engaging content, build relationships, and leverage AI to enhance your networking efforts.Are you struggling to share your valuable insights with potential clients because you feel overwhelmed or unsure of how to present them? You're not alone. In this episode, I chat with Joe Apfelbaum, CEO of Ajax Union, who reveals how to leverage AI tools to simplify your LinkedIn engagement and attract more clients with less effort. Joe shares his innovative platform, EvyAI, which empowers users to automate their LinkedIn interactions, making it easier to connect and engage without the usual stress.
Throughout the episode, we dive deep into the mindset barriers that hold many professionals back from maximizing their LinkedIn potential. If you're ready to transform your LinkedIn presence and grow your business, this episode is packed with insights you won’t want to miss!
About Joe Apfelbaum
Joe is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY.
Joe is a business strategist, LinkedIn expert, and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles.
Joe is the author of High Energy Secrets, How To Lose 95 Pounds and Keep it Off, and his latest book, High Energy Marketing. Joe is the host of the popular podcast The Breakthrough Maze where he coaches entrepreneurs on how to go from frustration to ‘Mojovation’; he has also been featured on hundreds of popular podcasts.
Resources and Links
ajaxunion.comevyai.comJoe’s LinkedIn profilePrevious episode: 584 - 2025 Best Year YetCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources
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Are you feeling overwhelmed by the endless sea of advice on growing your tech consultancy? You’re not alone. Many tech consultants find themselves lost in a mix of YouTube videos, blog posts, and the latest AI tools, all while struggling to identify what truly works for their businesses. In this solo episode, I’m here to help you cut through the noise and make 2025 your most successful year yet.
Drawing from my experiences mentoring hundreds of tech consultants and interviewing over 300 successful professionals, I’ll share insights that are hard to find elsewhere. We’ll explore two critical areas that can propel you to seven-figure success. By focusing on these elements, you can transform your consultancy and achieve the growth you've been striving for.
Resources and Links
7 Drivers of Tech Consulting Freedom481 – Scaling a Salesforce Partner Business to 125 People While Living a Great Life with John Burdet486 – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin552 – How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine GrayPrevious episode: 583 - 2024 Wrap UpCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube channel: @PaulHigginsMentoringThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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As we look back on 2024, it's time to reflect on the lessons learned and how we can leverage them to accelerate our growth in 2025. This is our final episode for the year. Join me as we celebrate a remarkable year with over 10,000 downloads and numerous success stories from tech consultants like you. I want to express my gratitude to everyone who has reached out to share their experiences; your feedback means the world to me.
In this episode, I’ll be highlighting the top 10 episodes from this past year, discussing what made them special and why you should revisit them to implement their insights into your own practices.
Top 10 episodes
518 – Hidden Secrets 518 – Hidden Secrets to Exiting Your Tech Consulting Business with Alex MacKay515 – From Struggles to Soaring: Unveiling a Netsuite Partner’s 266% Growth in 3 Years with Bryan Willman516 – Education as a Competitive Advantage in Tech Consulting with Peter Fuller552 – How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine Gray522 – You Are Your Brand with Peter G. Goral529 – The Future of CRM with Jon Ferrara543 – Why Process Mapping is Key to Salesforce Implementations with Jessie Mead528 – Four Minds of Digital Transformation with Ben Stroup517 – Key Roles for a Pain-free Holiday520 – Developing a Key Operator Role with Jhana LiResources and Links
Email: [email protected] episode: 582 - Happy holidaysCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech Collective -
Picture this: you're racing to complete a project before the holidays, but then it hits you—the most valuable project is the time spent with loved ones. In this solo episode, I take a moment to reflect on the importance of prioritizing family during this festive season.
As tech consultants, we often focus on optimizing systems and driving business growth. However, I believe it’s crucial to shift our attention to what truly matters: the connections we make with family and friends.
Whether you’re celebrating a holiday or enjoying some downtime, I wish you joy and meaningful moments with your loved ones.
Resources and Links
Previous episode: 581 - The Uncomfortable Truth About AI and Your Tech Consultancy Check out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Have you ever woken up to find that the SaaS platform you've built your consultancy around has introduced AI features that could automate most of your work? This isn't just a hypothetical situation; it's a reality many of us are facing today. In this solo episode, I dive into the significant impact of AI on our industry, inspired by a thought-provoking conversation with Greg Head, who helps non-VC funded SaaS founders.
I discuss how AI is not only changing our workflows but also reshaping the entire value chain for tech consultants and SaaS partners. Industry leaders are suggesting that platforms like HubSpot may eventually replace many agency functions, including strategic roles. However, I want to emphasize that this transformation isn't a death sentence for us; rather, it's a chance to evolve and thrive.
Resources and Links
Join the Tech CollectiveMoonshot PRInsight PartnersSaaStrTomasz TunguzGreg Head486 - Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin525 - AI - Death of Developers? With Mark GoodPrevious episode: 580 - From Messy CRM to Revenue Engine: Clay Implementation Secrets with Patrick SpychalskiCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Learn how Clay.com can transform your messy data into actionable insights, helping you generate better leads for your business and clients.Hear about a successful campaign, showcasing how effective data management can lead to significant business growth.Discover Patrick's secrets to building a successful YouTube channel that drives engagement and showcases expertise in the tech consulting space.Are you struggling with messy CRM data and finding it hard to attract new clients? In this episode, we tackle this common pain point with insights from Patrick Spychalski, co-founder of The Kiln. Patrick discusses how Clay.com can transform your disorganized data into actionable insights, enabling better lead generation and client acquisition.
He shares valuable lessons on optimizing data for both outbound and inbound marketing efforts, along with a compelling case study that illustrates the power of effective data management. Additionally, Patrick provides tips for growing a successful YouTube channel, making this episode a must-listen for anyone in the tech consulting space looking to elevate their marketing strategies.
About Patrick Spychalski
Patrick is the co-founder of the Kiln, an agency that uses tools like Clay to automate outbound, inbound, and revops processes for mid-market and enterprise businesses. He has been working with Clay since before they had customers, and has grown The Kiln to a team of 9 Clay experts that help companies get the most out of the tool.
Resources and Links
Thekiln.comPatrick’s LinkedIn profileYoutube channel: @GrowWithClayClay.com571 - Unlocking Revenue Potential How Clay Revolutionizes Client Data Management for Tech Consultants with Yash TekriwalTubebuddyGamma.appPrevious episode: 579 - Scaling Your Salesforce Practice Through Masterminds with Jon EwoniukCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Discover how to effectively use LinkedIn to generate leads and engage potential clients, leveraging John's proven techniques.Learn how to balance onshore and offshore teams to maximize efficiency and service delivery in your Salesforce practice.Explore the benefits of the 360 Salesforce Mastermind, designed to help Salesforce partners bridge the gap between technical skills and business acumen.Are you a Salesforce partner feeling overwhelmed by lead generation and seeking guidance from someone who understands your unique challenges? In this episode, I sit down with John Ewoniuk, founder of Peak360 IT and creator of the 360 Salesforce Mastermind. John shares his extensive experience in the Salesforce ecosystem, focusing on actionable strategies for leveraging LinkedIn to generate leads and the importance of effective team management.
John emphasizes the value of community and collaboration through his mastermind, aimed at helping Salesforce partners enhance their business skills and overcome common hurdles in client acquisition. Tune in for insights that can transform your approach to sales and marketing in the Salesforce landscape.
About Jon Ewoniuk
Jon Ewoniuk is the Founder of Peak360 IT, a Salesforce SI Partner, and The 360 Salesforce Mastermind.
With 25 years of experience in enterprise IT, software engineering, and data services, Jon has specialized in helping businesses optimize their Salesforce implementations and integrate complex cloud and on-premises technologies. His expertise extends across multiple industries, including telecom, healthcare, and finance, where he has led global software development teams and delivered strategic technology solutions.
Jon’s leadership has guided organizations through Salesforce transformations, addressing challenges such as technical debt and process automation. Previously, he held IT leadership roles at Kaiser Permanente and CenturyLink, where he oversaw large-scale software projects and developed integrated solutions.
Jon founded The 360 Salesforce Mastermind after recognizing that many Salesforce consultants and SI partners possess technical skills but face challenges in building a business—struggling with areas like marketing, lead generation, client acquisition, and scaling. The Mastermind is designed to bridge that gap, providing insights and resources to help these professionals succeed beyond the technical scope.
He holds a B.S. in Computer Science from the University of North Dakota and is passionate about mentoring the next generation of IT leaders.
Resources and Links
Peak360it.comJon’s LinkedIn profileThe 360 Salesforce MastermindBook a call with JonPrevious episode: 578 - Win More Deals with Live Proposal ReviewsCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletter -
Are you tired of sending proposals into a black hole only to hear back that the client chose a different direction? In this solo episode, I delve into the importance of presenting proposals live instead of sending them via email. I share insights from my experience working with tech consultants and highlight how focusing on business outcomes can lead to successful sales. With practical tips and a proven structure for proposals, this episode is a must-listen for anyone looking to improve their sales process.
Resources and Links
Better ProposalsPandaDocQwilrGetAcceptPrevious episode: 577 - The Essential Role of Business Analysis in Tech Consulting with Vanessa GrantCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Learn how to effectively connect business needs with technical solutions, ensuring your projects meet user and organizational goals.Discover why the role of business analysts remains crucial in an AI-driven world, emphasizing the importance of communication and empathy.Understand the benefits of joining the Salesforce Business Analyst Virtual Community, which offers support, resources, and networking opportunities.In today’s rapidly evolving tech landscape, the role of the business analyst is more important than ever. In this episode, I chat with Vanessa Grant, the driving force behind the Salesforce Business Analyst Virtual Community. We discuss the essential skills for business analysts, the irreplaceable human component in technical roles, and how effective communication can make all the difference. Vanessa shares her journey in the Salesforce ecosystem and emphasizes the importance of community in fostering growth and learning.
About Vanessa Grant
Vanessa Grant is a freelance Salesforce consultant and has built her career around solving business problems with technical solutions and process improvements. After Salesforce fell in her lap in 2010, it became the go-to tool in her technical solution tool belt. Salesforce work embodies everything Vanessa loves in a job: teamwork, challenges, helping people, and Salesforce. Besides being a certified Scrum Master and 12x Salesforce certified, she also had the honor of contributing to creating the Salesforce Business Analyst Certification.
As a mentor and speaker, she’s committed to improving outcomes for all Salesforce projects by promoting the importance of quality business analysis, devops, and design. She has spoken at Salesforce events such as Dreamforce, London’s Calling, and Midwest Dreamin’. She also co-hosts the Salesforce Career Show podcast and is a regular contributor to the popular Salesforce Ben blog.
Resources and Links
Vanessa's LinkedIn profileVanessa on X: @rlvanessagrantJoin the Salesforce BA Virtual Community here!Previous episode: 576 - Salesforce + Inventory: The NAO ERP Solution with Wayne MacartneyCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Discover how Nao ERP can streamline inventory management within the Salesforce ecosystem, addressing a common pain point for small businesses and SMEs.Learn how Nao ERP stands out against complex ERP systems by offering seamless integration and user-friendly features.Gain insights on how effective communication and understanding client needs can drive revenue and strengthen relationships as a system integrator.Are you struggling to meet your clients' inventory needs while navigating the complexities of the Salesforce ecosystem? In this episode, I speak with Wayne Macartney from Nao ERP, who shares how their innovative solution simplifies inventory management for small businesses and SMEs. We discuss the integration of Nao ERP with Salesforce and how it enhances client engagement, ultimately leading to increased revenue for system integrators.
About Wayne Macartney
Wayne Macartney is the Managing Director / President of NAO ERP, a streamlined inventory management solution built on the Salesforce platform.
Designed for small businesses and SMEs, they offer features such as inventory management, sales order management, purchase order management, goods receivable process, and average weighted cost calculation.
NAO ERP is an initiative of Bricoleur Technologies, a leading Salesforce Implementation Partner.
Resources and Links
Nao-erp.comBricoleurtech.comWayne's LinkedIn profilePrevious episode: 575 - The Art of Asking $300K Questions: Sales Skills for Tech ConsultantsCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Are you losing deals because you jump straight into your pitch without fully understanding your client's problems? In this episode, I discuss the critical skill that separates average tech consultants from exceptional ones: the art of asking powerful questions. Drawing on my experience mentoring tech consultants and insights from over 300 interviews, I highlight the importance of effective questioning to uncover the true issues and their business impact. I share practical frameworks for context, problem, impact, and future state questions, emphasizing the need for thoughtful follow-ups. By mastering these techniques, you can transform your sales conversations and drive meaningful results for your clients.
Resources and Links
ChatGPTClaude.aiPrevious episode: 574 - Revolutionizing Customer Care: How AI is Outpacing Old-School Software with Alex LevinShare your feedback on the podcast!Check out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Discover how traditional contact centers are evolving from cost centers to revenue-generating hubs.Learn how AI agents can enhance customer interactions and drive revenue growth, backed by real-world examples.Understand how Regal.io is positioned to integrate seamlessly with existing tech stacks to improve customer experiences.Are you frustrated with outdated contact center software that prioritizes cost-cutting over customer satisfaction? In this episode, I chat with Alex Levin, co-founder and CEO of Regal.io, about how traditional contact centers are falling behind and the transformative role of AI agents in driving revenue and enhancing customer experiences. Alex shares insights on how Regal.io integrates seamlessly with existing technologies, empowering businesses in high-touch industries like healthcare and education to create personalized interactions that truly engage customers.
About Alex Levin
Alex Levin is the Co-Founder and CEO of Regal.io. He leads the GTM teams. Before Regal.io, Alex was a product manager at Personal and Thomson Reuters and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI, Alex led growth and marketing. Alex grew up in New York and received his BA from Harvard.
Resources and Links
Regal.ioAlex's LinkedIn profilePrevious episode: 573 - Beyond Borders: Leveraging Overseas Talent to Boost Your Tech Consultancy with Andrew JacobyCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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Why you should listen
Discover why Andrew Jacoby believes hiring a virtual assistant (VA) is essential for business growth and how it differs from common narratives.Learn about the beliefs that foster trust between business owners and their virtual assistants, making collaboration more effective.Understand how Good Shepherd Staffing not only helps entrepreneurs but also supports communities in developing countries.In this episode, I sit down with Andrew Jacoby from Good Shepherd Staffing to discuss the transformative power of virtual assistants. Andrew shares his insights on why every entrepreneur should consider hiring a VA, how he prepares his team to deliver maximum results and the cultural differences that influence the effectiveness of remote staff. With a focus on serving both business owners and communities in need, Andrew's approach combines business acumen with social responsibility.
About Andrew Jacoby
Andrew Jacoby is an entrepreneur, and an artist who is currently building Good Shepherd Staffing to help business owners who have not experienced the power of hiring remote overseas staff to help them grow their businesses do so, while at the same time helping Catholics in developing countries find work that enables them to make a local living wage as well as can work near their families. Andrew learned the power of overseas staff in the process of building his first business, GrowthEra, which is a multimillion-dollar sales enablement agency with over 80 employees, all of which, besides the CEO, are overseas.
Resources and Links
Goodshepherdstaffing.comAndrew’s LinkedIn profileGood Shepherd Staffing on X: @goodshepherdnow550 - Demystifying Outsourced SDRs: Key Insights for Success with Filip PopovPrevious episode: 572 - The Tech Consultant's Marketing Playbook: From Overwhelmed to OverbookedCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help youBONUS: If you would like to try working with a remote overseas virtual assistant Good Shepherd offers a free 10 hour trial just go to goodshepherdstaffing.com and contact the company.
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Feeling overwhelmed by the multitude of marketing strategies available to tech consultants? In this solo episode, I summarize a comprehensive marketing playbook designed to help you build a solid foundation and grow your tech consultancy. Drawing from my experience and a recent case study with a Zoho consultant, I outline a four-quarter approach to marketing that will reduce overwhelm and allow you to focus on what truly matters.
Resources and Links
Marketing Plan PlaybookShare your feedback on the podcast!Previous episode: 571 - Unlocking Revenue Potential: How Clay Revolutionizes Client Data Management for Tech Consultants with Yash TekriwalCheck out more episodes of The Paul Higgins ShowThe Tech Consultant’s RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you
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