Episódios
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Building a 7-figure business isn’t about doing more—it’s about doing the right things in the right order. Most entrepreneurs hit a wall because they’re solving the wrong problem. They’re hustling hard, launching new offers, tweaking their messaging, and chasing “what’s working” for someone else instead of doubling down on what actually moves the needle for them.
Our guest today is Megan Huber, who has worked with everyone from brand-new coaches to companies generating $45 million a year. And the patterns? They’re the same. The challenges don’t go away as you scale—they just get bigger and more expensive. The good news is that you can get ahead of them now so you don’t build a business that’s chaotic behind the scenes.
In this conversation, you’ll walk away with clarity on what’s holding you back, what to execute next, and the biggest mistake that stops entrepreneurs from reaching seven figures. It’s time to simplify and scale.
0:05:15 - Phase 1: What to focus on to reach $10K in months
0:08:55 - Phase 2: Getting past 100k
0:12:45 - Phase 3: how to hit $350K–$1M.
0:16:30 - Phase 4: Scaling beyond $1M
0:19:50 - Common mistakes business owners make
0:22:20 - 3 keys to scale to seven figures
0:30:40 - The co-creation mindset needed for successful team management and leadership.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/fastest-path-to-7-figure-business-megan-huber/
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:
Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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This quarter is wrapping up. You’ve been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is crucial for growth, duh, but let’s be honest—when was the last time you actually took a step back and assessed what’s working?
Not what feels busy. Not what looks good on social. But what’s actually bringing in revenue without requiring you to be ‘on’ all the time?
If your marketing has been more reactive than strategic (no shame! We’ve all been there), this quick 10-minute marketing audit will help you recalibrate before the next quarter. No fluff. No complicated reports. Just five simple questions that will instantly reveal where your marketing is supporting your growth—and where it’s holding you back.
Make sure you listen all the way to the end, because you don’t want to miss #5. It’s the #1 reason businesses plateau. When you tweak this, you’ll start attracting clients who already value your work and see you as the obvious choice.
0:04:45 - Tired of relying on social media? Let’s talk about the power of podcasting, email, and SEO to build a marketing strategy that lasts.
0:06:30 - What if one simple shift could double your revenue? A deep dive into how targeted copy and niche marketing made it happen.
0:08:55 - Are you tracking the right numbers? Discover how analytics can reveal exactly where your best clients are coming from.
0:11:20 - Content creation doesn’t have to be overwhelming. Here’s how a structured strategy makes it easier—and more effective.
0:13:40 - Wish you could spend less time on social media? Learn how automation tools can help you focus on what really moves the needle.
0:16:05 - Social media vs. email marketing—who wins? A fresh perspective on why email might be your best long-term strategy.
0:18:30 - How often should you email your audience? A smart approach to finding the right balance—without overwhelming them.
0:20:45 - Struggling with consistent messaging? The secret to building a solid content foundation (and making it way easier).➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/10-minute-marketing-audit-before-Q2
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:
Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together. -
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Your brand voice matters more than any algorithm.
Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the real you. AND, leaning into your brand voice is one of the most powerful things you can do…because people see and hear the real you! It can be a double edged sword. That is why I cannot wait for you to hear the super smart way that Holly leaned into her authentic brand voice to create such incredible (and consistent!) results.
In this episode, she breaks down the three to four emails a week that her audience loves to read, how it strategically reinforces key themes, and keeps her top of mind (without taking all her time!). Holly is so generous in this episode.
She shares how really leaning into her voice across all of her media platforms doubled her revenue in one year and is the strategy she continues to use today. The best part? YOU can apply these same principles to your business. Holly keeps it simple and doable.
0:04:45 - Emphasis on non-social media-centric business strategies using podcasting, email, and SEO.
0:06:30 - The role of effective copywriting and niche marketing in doubling her revenue in 2023.
0:08:55 - The importance of using analytics to understand client sources and tailor marketing efforts.
0:11:20 - Benefits of a structured content strategy that simplifies creation and ensures consistent messaging.
0:13:40 - Use of automation tools to manage social media efficiently, focusing on more substantive business tasks.
0:16:05 - Comparison of immediate social media gratification versus long-term engagement through email.
0:18:30 - Tips for managing email communication frequency, starting small, and scaling gradually.
0:20:45 - Importance of creating a solid content foundation and using templates for consistent communications.➡️SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/how-owning-brand-voice-doubled-revenue-holly-haynes
Want more? Attend Holly’s virtual event Ditch The Social Drama LIVE on Wednesday March 12, 2025
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:
Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.
Book a Power Hour for 1:1 support from an expert marketer and copywriter? I
Join Copy Critique Club to get more clients from your copy by clicking here!
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There are five signs you can market smarter, not harder—and they’re more freeing than you might expect. 🙌
If you’ve been showing up everywhere—posting, launching, creating, engaging—but still not seeing the results you want, this episode is for you.
We’ve all heard the advice: Post more. Show up more. Sell every day.
But here’s the truth—more marketing doesn’t always mean more clients, more revenue, or more impact. 🙅♀️
With the right strategy, you can spend one hour per month on your marketing, while achieving so much more.
If you’re ready to:
✅ Create content with intention and always know what’s next
✅ Focus on the platforms that actually move the needle
✅ Market in a way that feels energizing instead of draining
✅ See bigger results with less effortThen it’s time to shift from doing more to doing better.
In this episode, I’m walking you through the five signs that your marketing needs a reset—and the simple shifts that will help you attract the right clients without the constant hustle.
➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/doing-less-marketing-more-results
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:
Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the
Join Copy Critique Club to get more clients from your copy by clicking here!
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Sales don’t have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at ease? Our guest Nikki Rausch is sharing her Selling Staircase framework today so that you can get more clients through relationship selling. And let me tell you: I have personally implemented some of the tips she shared in this episode. It’s a good one!
No forcing a sale, and no bro tactics needed. Instead, you guide a prospect through a conversation that builds trust, fosters connection, and naturally leads to a yes. Today we’re talking about how to pre-frame your discovery calls, ask the right questions, and recognize buying signals.
0:02:07 - Impact of good or bad copywriting on the sales process
0:03:26 - Make your discovery calls more effective with pre-framing (and how to do that)
0:07:05 - Balancing power in sales conversations
0:08:49 - Key questions to ask prospective clients to identify ideal clients and plant seeds about expertise
0:12:26 - Recognizing and acting on buying signals
0:16:11 - Handling pricing inquiries effectively
0:19:37 - Should you list your pricing on your website?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/get-more-clients-relationship-selling-nikki-rausch
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:
Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Feeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not what you signed up for.
As much as you want to step back from marketing—and you know you need to—but every time you try, something feels off. The copy doesn’t sound like you, the messaging isn’t quite right, and suddenly, you’re back in the weeds fixing everything yourself. This is all too common.
Successful entrepreneurs hesitate to delegate marketing because they fear losing the success you’ve had so far because that’s been built on your authentic brand voice and your connection to your audience. You’ve spent years crafting a message that feels personal. Letting go feels risky. Why would you put that in jeopardy? I get it.
What if you could remove yourself from the daily execution of your marketing without losing alignment, conversions, or your authentic brand voice?
That’s exactly what I help my clients do. And in this episode, I’ll show you how to protect your brand voice while scaling your marketing.
0:03:17 Solution to maintain brand voice when outsourcing
0:06:12 What to do when you’ve been burned by a marketer or service provider in the past
0:09:45 How a marketing partner can become an extension of your brand
0:12:39 A marketing partner can lead the strategy, execution, and optimization so you don't have to
0:14:01 Benefits of having the right marketing partner➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/step-back-marketing-brand-voice-audience-trust
Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6
FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganWORK WITH MEGAN:
Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I’ll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Critique Club to get weekly support for ALL of your content. Feel confident knowing that what you’re creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Facebook or LinkedIn, I will send you a Starbucks card as a thank you!
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Reinventing yourself is one of the most exciting and transformative things you can do. It’s about stepping into the next version of yourself, fueled by clarity, courage, and a vision bigger than anything you’ve imagined before.
We’ve all felt that pull—the one that nudges us toward something greater, yet keeps us tethered to the safety of what we know. Maybe you feel the call to evolve but aren’t sure where to start or if it’s worth it. You don’t want to risk losing all the success you’ve had thus far. Reinvention is a process we all inevitably face, especially when we’re striving to grow, create impact, or pursue our purpose.
That’s why today we have Tracy Matthews on the show. She has reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle.
In this episode, Tracy shares encouraging stories and practical wisdom about reinventing yourself in life and business—even after 40 and 50 years old. You’ll want to listen to the end for the one question that brings clarity to the dream that fuels your next chapter and what that could look like. Whether you’re scaling back to pivot or dreaming bigger than ever before, know this: you’re capable of creating a life and legacy you love. Listen in on our conversation about what it looks like to start reinventing yourself today.
0:01:10 - What reinventing yourself means and why it’s a natural process.
0:03:45 - How to recognize when it’s time for reinvention in business.
0:06:10 - Overcoming fear and resistance to change.
0:08:25 - The emotional challenges of letting go of an old identity.
0:10:40 - Bringing your audience along during a business pivot.
0:13:00 - Real-life stories of reinvention and business transformation.
0:15:45 - The role of creativity in navigating change.
0:17:30 - Building a business that aligns with your evolving vision.
0:20:15 - The importance of clarity in reinventing yourself.
0:24:00 - How long does reinvention take? The timeline and mindset shifts.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/reinventing-yourself-in-business-tracy-matthews
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique Club to get more clients from your copy by clicking here!
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Your landing page is live. You poured hours into crafting it, finding just the right words, and adding those beautiful visuals. But here you are, refreshing your analytics dashboard, and… crickets. Sound familiar?
If your landing page isn’t converting, you’re not alone. It’s frustrating, but here’s the good news: sometimes, small tweaks can make a massive difference. You don’t need to start from scratch or hire an entire marketing team to fix the problem. Instead, I’m sharing three fast fixes that can turn your underperforming landing page into a high-converting asset so much more easily.
I’ve included quick action steps for these 3 fixes I am going to tell you about. That way, you’ll know exactly what to tweak to maximize conversions—without having to overhaul ALL of your copy. Trust me, these small things can make a HUGE difference. I see it all the time in my DFY work with multi-6 and 7-figure clients as well as with my Copy Critique Club members.
0:01:00 – Why you don’t have to overhaul all of your copy
0:01:30 – Three fast fixes to try before hiring help.
0:02:30 – Fix #1
0:09:30 – Action Step #1
0:10:30 – Fix #2: Buyers need to trust you before they purchase.
0:16:15 – Action Step #2: where to place social proof
0:17:00 – Fix #3: Optimize for scannability. People don’t read every word; they skim.
0:21:00 – Action Step #3: Review your page on mobile to ensure readability.
0:22:00 – Why these fixes work
0:24:15 – Even the best ads can’t save a poorly optimized landing page.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/3-fast-fixes-for-underperforming-landing-pages-with-examples
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it’s a branded daily planner, a guided journal, or a workbook based on your expertise, these interactive books create meaningful connections with your audience while reinforcing the unique value of your brand.
The beauty of low-content books lies in their simplicity. You don’t need to write a novel or manage inventory. Print-on-demand platforms like Amazon KDP make publishing these books seamless, freeing you from the headaches of traditional publishing. You can design something practical and engaging, tailored to your audience’s needs, and start selling or gifting it in no time.
Entrepreneurs are using low-content books in creative ways. They hand them out at events, sell them to email lists, or use them as client gifts. These books become more than a product—they’re a memorable way to stay top-of-mind with your audience.
If you’ve ever dreamed of publishing something uniquely yours, this episode with Rachel Harrison-Sund will walk you through how to turn your ideas into valuable marketing tools that work as hard as you do.
0:01:10 - How Rachel helps people monetize their expertise through low-content books.
0:03:45 - Transitioning from fiction publishing to low-content books as a side hustle.
0:06:10 - Benefits of print-on-demand platforms like Amazon KDP, Lulu, and Blurb.
0:08:25 - Use cases for branded planners, journals, and other low-content books.
0:10:40 - Simplifying the process for entrepreneurs with existing intellectual property.
0:13:00 - Low-content books as high-value marketing gifts for networking events.
0:15:45 - Market demand and repeat sales potential for consumable books.
0:17:30 - Improved quality options in print-on-demand services for professional branding.
0:20:15 - Simplifying email funnels with shorter, more focused messages.
0:24:00 - Importance of making every sentence in marketing emails count.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/low-content-books-smart-marketing-tools-rachel-harrison-sund
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality fr
Join Copy Critique Club to get more clients from your copy by clicking here!
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The pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel of content creation? We’re over it. Because here’s the thing: trying to create content at a relentless pace without a clear plan is a surefire way to burn out.
The good news is that there is a way that lets you stay consistent, protect your energy, and create content that genuinely connects with your audience. That is a big sigh of relief.
This episode is for those of you who want to market sustainably, without sacrificing your well-being. The 3 tips I’m sharing today will help you create content consistently and efficiently. And the process is actually enjoyable too! By the end, you’ll have a roadmap to create content that doesn’t just check a box but actually drives results. Let’s dive in!
0:01:10 - A shift to more sustainable marketing.
0:02:10 - Repetition in content helps with omnipresence, but quality should take precedence.
0:04:00 - Prioritize content that offers real value, is actionable, and builds trust and authority.
0:06:20 - Creating evergreen content that remains relevant over time.
0:08:05 - Common content creation struggles and how to avoid burnout.
0:10:20 - Three tips for sustainable content creation
0:12:45 - How to understand your audience deeply
0:20:00 - Build a solid foundation with strategic messaging to make content creation easier and more aligned.
0:21:30 - Clarify core message and brand values for consistency across all content.
0:25:20 - How to maintain consistency across platforms and content types.
0:27:00 - Introduction to using a copywriting system to streamline content creation and avoid burnout.
0:30:10 - Examples of systematizing and what it could look like for you
0:35:30 - Save mental space and time in the content creation process➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/create-content-consistently-without-burnout
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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It’s time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It’s not about perfect systems or polished strategies. Instead, it’s about creating a solid foundation with deep, holistic preparation that sets you up for lasting success.
Sherry Ward joins us to share how launching with impact requires more than just a checklist. It’s about going inward, healing, and connecting with your audience on a meaningful level. We’ll explore how letting go of control and embracing imperfection can help you launch high, without burnout.
Plus, Sherry reveals how storytelling is the secret ingredient to building trust and authenticity, especially in a world where AI often dominates. You’ll learn how to connect with your audience in a way that’s real and relatable.
The key to a successful launch isn’t just about hitting numbers. It’s about building relationships that matter. So, let’s dig into what it takes to go deep, build trust, and nail your product launch KPI.
0:02:10 - Sherry Ward discusses her journey and her expertise in launching authors and projects
0:05:00 - The importance of a holistic approach to launching, blending heart with systems
0:07:20 - Going deep to launch high: The value of inner work and healing in successful launches
0:11:00 - How storytelling in copywriting can help make genuine human connections
0:16:10 - Sherry explains the deeper purpose behind launching people, not just products or services
0:19:40 - The ongoing journey of learning and growth, avoiding the trap of perfectionism
0:23:10 - Surrendering control and the value of letting go to embrace the unknown
0:27:00 - Tips for letting go of control: Practical steps for high achievers to try
0:30:30 - Sherry's upcoming event, Christian Creators 360, and how to connect with her and her bookConnect with Sherry at www.squaretreepublishing.com
Check out www.ChristianCreators360.comFREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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I’m giving you the inside scoop on what’s working with writing high-converting copy this year. If 2024 taught us anything, it’s that the world of online business is shifting fast—and it’s not slowing down anytime soon. From tighter wallets to shorter attention spans, the game has changed, and so have buyer expectations. But here’s the good news: with big changes come big opportunities.
Understanding the copywriting trends shaping 2025 is essential to staying ahead. These trends aren’t about chasing shiny objects or reinventing the wheel—they’re about cutting through the noise, getting back to what works, and showing up in a way that resonates with today’s more discerning, sophisticated buyers.
We’ve seen it all in recent years—pandemic booms, the rise of AI, and a market more crowded than ever. But the timeless rules of copy haven’t changed. In fact, they’re more important than ever. The key to success in 2025? Simplicity, strategy, and a relentless focus on connection.
In this episode, I’m giving you the inside scoop on the 4 most important copywriting trends for 2025. These insights will help you cut through the overwhelm, connect with your audience, and convert like never before. Let’s dive in!
0:02:40 - Timeless copywriting principles remain the foundation of effective marketing, despite industry changes.
0:04:10 - Trend #1 AI Copywriting
0:13:25 - Trend #2 ROI-Focused Hiring - and what to look for
0:19:55 - Trend #3 How you can replace hard sell tactics with value-based, empathetic, and transparent messaging
0:27:10 - Trend #4 Omnipresence Through Ecosystem Thinking for a cohesive strategy
0:30:40 - Avoiding the Referral Roller Coaster➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/2025-copywriting-trends
FREE RESOURCE: Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Whether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness, along with all of my other goals. No more running your business through the fatigue and physical ailments that steal our vitality - and honestly, take up a lot of our mental capacity worrying about it too. That was my reality for 2 years…until I met Allison Jordan.
Allison is a certified Functional Diagnostic Nutrition Practitioner, founder of Better Belly Therapies, and host of a top 1% global podcast - the Better Belly Podcast. Over the last 6 years, she's helped 600+ clients across the globe find and address the root causes of their whole body health issues when nothing else has worked. Her Better Belly Blueprint reduces symptoms like bloating, brain fog, fatigue, hormone imbalance, and so much more by 80% in 3-6 months on average. From gut health to mental clarity, you can heal naturally and finally feel your best again. This was my #1 resolution for 2024, and I achieved it through Allison’s Better Belly Blueprint program.
Stop normalizing feeling "off." Tune into this episode to explore what’s happening beneath the surface and the simplest way to boost your energy levels and productivity. It is time to get healthier and more energized, so that you can run your business with more ease like the visionary leader you are.
0:07:45 - Struggling with fatigue? Learn how gut health can boost focus and energy.
0:10:15 - Common gut health issues: Brain fog, fatigue, hormone imbalance.
0:13:30 - How gut health impacts energy and focus.
0:17:00 - Don’t normalize feeling "off"—take action for better health.
0:23:30 - Gut health affects mood, energy, and mental clarity.
0:27:00 - Gut health is key for entrepreneurs’ productivity.
0:31:00 - Take action: Start improving your gut health for better performance.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/natural-energy-boosts-better-focus-allison-jordan
FREE RESOURCES:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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How Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind?
Now I know what you’re thinking… "I took time off, now I’m behind." How do you take a day away, and not feel behind? The math doesn’t math.
Let’s flip that. Taking time off doesn’t set you back—it sets you up. If you keep doing more, you are going to keep being busy. You feel like you cannot rest, but at the same time, you cannot afford not to.
There’s a misconception that rest means you stop and do nothing. That’s not it. Rest means actively filling up your tank. What nourishes you? For me, it’s standing barefoot in the sunshine, breathing fresh air, and listening to my kids laugh. These moments are FREE and available NOW. It's not when you get to a certain level of success in your business. It's also for while you are on your way there.
Resting does not put you behind, it better positions you to do what you’ve been called to do. And now you can do it from a place of poise and restoration. You’re no longer running on empty in any or all of the areas of your life.
0:01:47 - The deeper benefits of rest
0:06:26 - Rest as a strategic advantage
0:09:02 - Maintaining work-life balance with a day of rest
0:14:26 - Defining your day of rest
0:19:26 - Overcoming guilt and fear of rest
0:22:26 - How to take rest without falling behind
0:25:26 - 3 small steps to rest without guilt today➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/how-to-relax-without-reducing-rest-to-productivity
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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What if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But let’s be honest—it is easy for fear, stress, and perfectionism to creep in during the writing process. Which can be both frustrating and exhausting. That’s when we overthink every word, second-guess our instincts, and lose sight of what really matters.
In this episode, we’re getting to the root of the problem with mindset coach Brian McCarthy. He helps six-figure business owners release the subconscious fears holding them back. Brian’s take on the copywriting mindset will change how you approach your writing. Because doing this first accelerates all of the other pieces of the process. It’s not just about techniques or templates; it’s about connecting with yourself first. When you write from a place of authenticity and confidence, everything flows—your words, your business, your energy.
It’s time for you to finally write with joy and freedom. Let’s uncover the mindset that makes it possible.
0:03:01 - The importance of research in copywriting—and the important part of the process most of us miss.
0:05:32 - The challenges of articulating one's own identity and stories in copywriting.
0:07:29 - How deeper self-exploration can lead to more fulfilling and effective writing.
0:09:39 - The power of an outside perspective to cut through the noise and focus on what truly matters.
0:14:35 - How fear and lack of confidence in writing can lead to poor quality and longer editing times.
0:17:35 - The impact of mindset on writing quality and the importance of enjoying the process.
0:20:31 - Freedom from the inner critic and imposter syndrome.
0:23:00 - Practical tips for improving writing mindset
0:31:56 - A practical tool for improving mindset and reducing stress in business.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/copywriting-mindset-crush-self-doubt-brian-mccarthy
FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
Join Copy Critique Club to get more clients from your copy by clicking here!
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Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things that are supposed to be helping you are actually slowing you down. I wrote five sales emails in under an hour—and they converted.
I hear too many business owners spending 2 hours writing one email or one post, so today I’m going to share how I do it so much faster. The one thing that all of my multi-6 and 7-figure DFY clients have in common is that they ALL send emails to their list regularly (at least weekly). Email marketing is the backbone of how they nurture, connect, and convert. Writing good emails quickly is one of the most important skills you can develop as a business owner.
A couple months ago, I set a challenge for myself: batch write my weekly emails in one hour per month. I surprised myself and have been on average writing five emails in 55 minutes. The first week I wrote 3 emails in 30 minutes. So I’m averaging about one email every 10 minutes for my own business from scratch (and they’ve already sold!).
If you’re wondering how I did it, I’ll walk you through exactly what worked for me to write quickly and effectively. The best part? You can replicate this process, even if you’re dealing with mom brain, distractions, or a packed schedule (because same). Do this as you are writing your holiday and end-of-year sales copy. Your email writing productivity is about to get an overhaul. Tune in to hear how I pulled it off.
0:01:20 - The one thing all of my 6 and 7-figure DFY clients are doing in common
0:03:10 - The challenge to write five emails in under an hour.
0:04:15 - 10 tips to write email copy faster
0:19:00 - Final thoughts on your writing process.
0:20:15 - How messaging guides help streamline the writing process.
0:22:00 - Writing faster opens up time for other tasks.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/email-writing-productivity-tips-to-write-5-emails-in-55-minutes
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is a huge turn off because clearly they didn’t even take two seconds to look at your profile. However, when used effectively, learning how to attract clients using LinkedIn can be a game-changer for growing your business and forming profitable partnerships.
That is why we are talking to Hailey Rowe today. Hailey is a Marketing & Sales Coach and Strategist who has been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute).
In this episode, we’ll explore how to attract clients using LinkedIn without jumping into a sales pitch right away so that you can actually build genuine relationships. We’re talking about how to open the door for meaningful conversations and potentially future collaboration.
0:03:30 - How to attract clients on LinkedIn without being salesy and building genuine relationships.
0:05:25 - LinkedIn's strengths for business owners, service providers, and those seeking partnerships.
0:07:55 - Using LinkedIn’s search features and filters to find ideal clients and partners.
0:11:05 - Benefits of using Sales Navigator for precise targeting.
0:14:45 - Importance of having a clear messaging guide for lead generation.
0:16:25 - Tips for sending personalized, non-salesy connection requests.
0:18:45 - Following up with open-ended, intentional questions after connections accept.
0:22:30 - Avoid assuming someone has a problem you can solve.
0:27:50 - LinkedIn as a business-specific platform versus other social networks.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/how-to-attract-clients-using-linkedin-with-hailey-rowe
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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There are 3 specific power words or phrases in copywriting that will increase your conversions. You’re not going to be able to unsee it once I share them with you!
If you are struggling to stand out in a saturated market and your copywriting is not converting, I am going to share how to rewrite your copy for real impact. I’m giving specific examples to go from boring to better to best for business coaches, life coaches, and health wellness coaches.
This is one of the simplest ways to make your copy cut through noise, grab attention, and speak directly to what your reader truly cares about. It’s not about just sprinkling in power words in copywriting. I’m sharing how to strategically use these words to truly connect with your best-fit clients.
Let’s explore these power words in copywriting that will help you create clear, compelling messages—and ultimately drive more conversions.
0:02:15 Differentiating between typical power words in copywriting and the 3 specific power words/phrases in this episode
0:06:04 The first power word
0:10:33 The second power word
0:14:49 The third power word
0:18:50 Add these 3 power words in your copy NOW to feel more personal, relatable and achievable for the audience➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/use-these-3-power-words-in-copywriting-to-increase-conversions/FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.
In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way.
If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight, this episode is for you. We’ll walk you through the process of finding and telling the right stories to connect with your ideal clients. By the end, you’ll feel inspired and ready to leverage storytelling in your business. Let’s get started!
0:03:22 - The most relatable stories are often the small, everyday moments, not the big, life-changing events.
0:06:04 - Understand your audience deeply to tell stories that resonate and create connection points.
0:09:16 - April explains how focusing on service rather than self helps overcome discomfort with visibility.
0:13:04 - Detaching from the outcome makes storytelling easier and more authentic in building relationships.
0:16:01 - April shares how storytelling helps articulate your brand, making it more relatable and visible to the right audience.
0:20:12 - Knowing your ideal client is key to determining which parts of your story to share and how to make it relevant.
0:23:45 - Consistent visibility and storytelling help build trust and relationships over time.
0:26:50 - Storytelling is a subtle but powerful soft skill, often overlooked in favor of technical marketing tactics.
0:30:55 - How April’s consistency in storytelling and visibility helped a client connect and work with her before they even spoke directly.
0:42:40 - It's not about using hacks, but owning your story and showing up authentically to attract your audience.➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/storytelling-in-business-is-key-to-growth-with-april-pertuisFREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll t
Join Copy Critique Club to get more clients from your copy by clicking here!
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This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working with online service providers and coaches, many of the same principles apply. The big thing is that our values aligned, and that is what has made us a great team.
We first started working together in August 2023 and have seen incredible results, including:
In the first 4 months of working together we made more money through email marketing than the previous two years combined trying to do it on her own. On average, she made about 5x more per email once we started working together.This year’s email revenue 2024 has already surpassed last year’s, even though we still have all of Q4 remaining at the time of recording. (And we haven’t even gotten to Black Friday yet, which is statistically the highest revenue month).And this all happened in less than 1 hour per month of her time. Let’s dive into how we did it.
[1:46] Results from working together
[2:44] Challenges we faced
[4:44] The solution
[5:24] The process and benefits of working together with a copywriter
[7:06] Vicky’s testimonial
[10:41] A copywriter can be a strategic partner, not just a task-taker.
➡️ Grab all the links and resources mentioned in this episode on the blog here!
https://www.megankachigan.com/case-study-consistent-emails-5xd-yummmmbars-email-revenue/
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Join Copy Critique ClubIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!
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