Episódios
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Stories sell—but only when you know how to use them.
Storytelling doesn’t have to be one more thing on your to-do list. In this episode, I’ll show you how to make it part of your flow—so it supports your business without slowing you down.
You’ll hear:
✔️ 3 simple ways to start building a storytelling habit (even if you don’t think in stories).
✔️ How to organize your stories so you’re never scrambling for one again.
✔️ Why your story bank is your best business asset—and how to build it.
Plus, I’ll walk through how I use stories across the 10 strategic touchpoints we covered in last week’s episode—so you can take action right away!
Hit play and let’s start turning your stories into your most powerful sales tool.
Want to create a course where stories drive connection and conversion? Our Done-For-You Services can help you build a storytelling-rich course from start to finish. Find out more and book a call here: coursecreationboutique.com/course
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Your story isn’t just inspiring—it’s strategic.
It builds trust, creates connection, and makes selling your course easier and more natural. (Bonus!)
So the real question becomes: where should you be sharing it?
In this episode, I’m walking you through ten places your story absolutely belongs—from your course content to your podcast pitches to your discovery calls—so you’re building authority, deepening connection, and growing your business every step of the way.
You’ll learn:
✔️ Why your story makes your offer more compelling than any checklist ever could
✔️ What kinds of stories to tell where–not every story works everywhere!
✔️ How to make storytelling a consistent (and profitable) part of your marketing strategy
This is about more than being relatable—it’s about positioning yourself as the go-to expert while creating stories that fuels engagement, conversions, and long-term trust.
Hit play now and walk away with new places to share your story.
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Your course will only go as far as your audience can follow.
In this episode, I’m workshopping how to design a course with your audience’s real needs, learning styles, and preferences in mind—because when we meet students where they are, we get results that stick.
You’ll learn:
✔️ How to adapt your content for different learning styles
✔️ A five-part framework that makes your course easier to digest (and more fun to build!)
✔️ Tips for writing simpler, stronger copy that actually connects
✔️ Design decisions that make content more accessible
✔️ Bonus content ideas that add major value without overwhelming your audience
This episode is a breakdown of how we designed a course in partnership with the Special Olympics—and what you can apply to your course, no matter your topic.
Hit play and let’s build a course your people actually want to finish—because it’s built with them in mind.
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There’s nothing like the energy of going live. That feedback, the connection, the opportunity to really feel your audience? It’s next-level.
In this episode, I’m breaking down how to plan a successful live course delivery—and why it might be the best path for testing and teaching your online course.
Whether you’re short on time to pre-record, want to validate your course idea, or just love the jolt of live teaching (like I do!), this episode will help you structure and deliver a live experience your students won’t forget.
You’ll learn how to:
✔️ Decide if live delivery is the right fit for your style and students
✔️ Map out your course and each class with structure and flow
✔️ Keep your students engaged with strong openers, stories, and strategic interaction
✔️ Stay flexible without scrambling—so you can show up at your best each week!
And hey—if live courses excite you like they do me, this episode will help you actually enjoy the planning process too!
Hit play now and let’s map out your next live course with purpose—so you can show up energized, connect with your students in real time, and deliver an experience they’ll rave about.
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Social media strategy doesn’t have to feel like a beast—let’s tame it and make it work for your business.
In this episode, I’m here to put your mind at ease and give you a new, hassle-free social media strategy to expand your reach and help establish your authority in the current environment.
You’ll get everything you need to develop an organic social media presence, including:
✔️ Must-haves to help potential buyers find you easily and quickly;
✔️ What to include in posts that grab attention so your content sticks;
✔️ How to position yourself and make it simple to work with you;
✔️ Leveraging other audiences; and
✔️ Making real, valuable connections.
Don’t miss the easy-breezy bonus at the end that ties this strategy in a bo!.
Hit play now and let’s build an organic social strategy that works with your business (not against it).
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What’s the last show you binged? Did you prioritize it before literally everything else? Stay up way too late because you couldn’t stop watching?
Imagine creating that same irresistible pull with your online course!.
This week’s episode is all about creating that just one more episode effect, so students don’t just start your course, they finish it, rave about it, and send new buyers your way.
In this episode, you’ll learn how to craft a truly binge-worthy course by:
✔️ Boosting your online business with the power of getting your students from start to finish.
✔️ Structuring your content like your favourite Netflix show –so it’s effortless and addicting
✔️ Turning one-time buyers into superfans who keep coming back.
✔️ Personalizing connections so every student feels seen and supported.
✔️ Building instant confidence from the moment they buy.
If you’re ready to become the Shondaland of online course creation, where people can’t get enough of what you offer, this episode is for you!
Press play now, and let’s create your binge-worthy course.
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When it comes to the online world, certification courses are booming!
With two certification course clients being guided through our Done For You services, I wanted to be sure you understand the value of this offer, why you want to add it as a major milestone, and when it’s ideal for you to go for it.
That’s why in this episode, you’ll learn:
✔️ Why online certification courses are so attractive to potential students;
✔️ How to know when it’s the right time to launch one for your brand and reputation; and
✔️ The powerful components that can be game-changers for your business.
Tune in, and let’s get you moving!
Is a certification course your next program? Let us take care of the details with our high-end, fully customized done-for-you service. Find out more and book a call here. (http://coursecreationboutique.com/course)
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In our Conversion Copywriting Playbook live course recent launch, I stretched myself, leaned into new strategies, and embraced collaboration in a big way.
This launch with Megan O’Leary was energizing—and full of lessons that can help you get more enrollments with less stress.
The five takeaways include:
✔️ The benefits and downfalls of collaborating–what makes an ideal partner.
✔️ How to leverage your network (without feeling salesy).
✔️ What you need to get ahead of the game;
✔️ The deal killer your audiences are looking for; and
✔️ The one step I skipped (and I knew better!).
This online course launch reminded me why I love this process. And I want to help you take a leap, stretch yourself, and launch bigger than ever in 2025.
Are you ready to stretch yourself and launch your course in 6 weeks? If you need guidance, the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) is your shortcut to launching fast.
Or apply for our custom Done-for-You Services (http://coursecreationboutique.com/course) and we will create a founding members launch kit for you!
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How natural is it for you to talk about your expertise and transformation promise?
Whether you feel a bit awkward, you’re getting crickets, or you feel like you talk too much after explaining your expertise, you’re not alone.
How boldly and clearly you speak about who you are and what you do matters more than you think to your bottom line, especially with so many things competing for your audience’s attention.
That’s why I’ve invited That Presentation Coach, Dr. Sara Thompson to the podcast. Sara is an expert at helping people become more confident, authentic, and prepared public speakers.
In this episode, she’s helping us hone in on the critical magic that needs to be contained in the short but mighty elevator pitch. You’ll learn:
✔️ What keeps you from communicating your expertise in an engaging and memorable way, and how to fix it;
✔️ How to tailor your message to the audience you’re growing; and
✔️ What needs to be included and deleted in your pitch to make more sales.
Sara also provides the one winning ingredient you must have in your pitch.
The right words equals more impact, more sales, and more success.
Speaking of the right words, it’s time to hone your sales copy skills to an expert level! The Conversion Copywriting Playbook https://coursecreationboutique.com/copy is open for enrollment!
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How well are you attracting the buyers you truly deserve?
I know this community is filled with achieving experts who want to make an impact. Let’s make sure your words are working for you!
In today’s episode, you’ll learn the five elements that will help you become a better, more confident copywriter, including:
✔️ What makes any campaign or offer so irresistible people will go out of their way to buy;
✔️ The components of compelling, effortless messaging that zeroes in on your ideal clients; and
✔️How to deliver an offer in a way that grabs attention and drives sales.
You’ve got the what—now let’s dive into the how together. Join master copywriter Megan O’Leary and me as we break down the exact steps to crafting copy that attracts, compels, and converts. Join the The Conversion Copywriting Playbook (http://coursecreationboutique.com/copy) today!
As always, thank you for being here for what I hope has been a value-filled 200 episodes! You’re an incredible community.
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What separates struggling online creators from thriving six-figure entrepreneurs? Spoiler alert: It’s not luck.
I am frequently asked this question, and the answer comes down to three characteristics that you can develop and strengthen starting today.
Are you ready to go from referral-based to wildly successful? Don’t miss this episode that’ll help you raise your game:
✔️ Step out from behind the invisible barriers keeping you hidden.
✔️ Navigate the challenges and create the mindset that comes with bigger opportunities.
✔️ Get selective about who influences you.
Let’s go!
Celebrate our upcoming milestone with us by leaving a 5-star review or comment about how this content has changed your life and business. It fills me up to read them all! Cheers to 200 more episodes.
Ready to step into the spotlight? If you need guidance building your course, the 6-Week Accelerator (coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (coursecreationboutique.com/copywaitlist) is for you!
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Your sales page is a big deal! You want it to knock the socks off your potential buyers and help them go from a maybe to a sure thing. Your sales page is the bridge between interest and action—so is yours doing its job?
I see a few major sales page blunders most often.The good news? These fixes are quick, effective, and totally doable today. You’ll learn how in this week’s episode, including:
✔️ Remembering the purpose of your sales page so it’s relevant and powerful;
✔️ Avoiding weak copywriting and subtleties in critical places;
✔️ Creating benefits that pack a punch;
✔️ Striking the perfect balance between too much and not enough; and
✔️ Focusing on what’s relevant in a way that translates.
Plus, there’s one thing you must have on your sales page no matter what, and one tool accessible to all of us that’ll help you get it done.
What’s your next step? If you need guidance building your course, the 6-Week Accelerator (https://coursecreationboutique.com/sixweeks) is your shortcut to launching fast. If you want expert-level sales copy that converts, The Conversion Copywriting Playbook (https://coursecreationboutique.com/copywaitlist) is for you!
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You’ve heard it before—email is King. Your email list drives more conversions than any other marketing channel.
That’s why I want to be sure you’re pouring your love into your email subscribers and keeping your list healthy and growing. Best of all, you can do this organically without paid ads!
In this episode, you’ll learn four ways to set yourself up for success and conversions with email without ads, including:
✔️ Getting the clicks you deserve to drive growth and engagement;
✔️ What kind of generous content is persuasive and irresistible;
✔️ Building relationships and popping in content upgrades to keep your list wanting more; and
✔️ Using innovation and appearances to expand your reach.
Become the persuasive copywriter you always dreamed of—join the waitlist for The Conversion Copywriting Playbook.
Online Course Done-for-You Services
Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next:
✔️ Certification Course
✔️ Starter Course
✔️ Lead Gen Course
✔️ Live Cohort
✔️ And more
Find out more and book a call here: coursecreationboutique.com/course
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As I’m in the thick of several marketing campaigns, this is the perfect time to let you in on the three prompts to ask yourself before marketing your offer. They help ensure your campaign is impactful, effective, and, most importantly, converts into sales!
Asking the three questions I go over in this episode will help you get intentional and:
✔️ Get clarity on where and how to present your offer.
✔️ Develop an organized and engaging promotion plan.
✔️ Capture the attention of your audience.
✔️ Design a selling system that builds trust.
✔️ Communicate your promise in a way that sticks.
✔️ Drive action to buy.
It’s time to connect to the people waiting to buy from you!
Online Course Done-for-You Services
Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next:
✔️ Starter Course
✔️ Certification Course
✔️ Lead Gen Course
✔️ Live Cohort
✔️ And more
Find out more and book a call here: coursecreationboutique.com/course
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“Attention is a precious resource…Smart marketers make it easy for those they seek to work with, by helping position the offering in a way that resonates and is memorable.”
—Seth Godin, This Is Marketing
As an online course creator, the greatest tool you have to sell your program is copy—and to Seth’s point, you want it to resonate, and be memorable.
It’s up to us as experts to deliver that copy—and avoid mistakes that will turn our audience off.
Enter master copywriter and my dear friend Megan O’Leary, who has written for Tony Robbins, Bo Eason, Ryan Levesque, and many more, to discuss the most common (and shocking) copywriting mistakes she has seen over the years.
In this episode, you’ll learn:
✔️ The biggest copy mistakes to avoid (and how to fix them);
✔️ What makes copy truly resonate with your audience; and
✔️ How to become an indispensable part of any marketing team.
Plus: We’re talking about AI’s role in copywriting and how to use it without losing your human touch.
This Episode Is Brought to You By Our New Live Course
The Conversion Copywriting Playbook, a 30-day live experience to AI-proof yourself and become a persuasive powerhouse of email copywriting.
For you online course creators out there—this course will teach you how to really speak to potential buyers, and give you a leg up on your marketing for 2025.
Megan and I are taking a small group for this founding class. Save your spot on the waitlist HERE (https://coursecreationboutique.com/copywaitlist)!
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I’ve been experimenting with AI to see what works well and what doesn’t for copywriting, ads, course content, scripts, and even research (like figuring out how to get our puppy, Churro, to walk without zig-zagging like a dog possessed!).
AI is a bit like having a junior copywriter on staff! It's helpful, but it still needs your expertise to shine.
In this week’s episode, I’ll break down the top three ways I’ve found to use AI effectively and the three situations where you’re better off not relying on it.
You’ll learn:
✔️ When and how to leverage what AI knows in a way that supports your content;
✔️ How to review and refine your AI-supported writing to ensure it’s a big plus for your business; and
✔️ What AI can’t bring to the table (and why you’ll always need your personal touch).
Ready to refine your sales copy and amplify your course impact? Join the waitlist for The Conversion Copywriting Playbook—a brand new live course I’m teaching with Megan O’Leary. Show your interest here: coursecreationboutique.com/copywaitlist
Get bold and creative with us! Our Done-For-You (coursecreationboutique.com/course) services are one-of-a-kind just like your successful course. Our bespoke process allows us to create a unique and refined course that amplifies your impact.
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Innovation is the lifeblood of your business, and it’s time to dream big as you plan for the upcoming year!
How will you expand your impact and free up more time? I
In this episode, discover how to grow and diversify your business in ways that align with your goals, expertise, and vision—while increasing revenue without the stress.
You’ll walk away with actionable steps to:
✔️ Create new revenue streams that grow your business without running you into the ground.
✔️ Build innovative, online packages that save you time and monetize your expertise.
✔️ Experiment, fail forward, validate, and refine your offers for sustainable growth.
✔️ Generate expansion while cultivating a strong sense of community.
What do you want to build? I can’t wait to watch you grow in innovative ways that are fun for you and wow your audience!
What’s your next move? Let’s talk! Book a call to explore how our Done-For-You (coursecreationboutique.com/course) services can help you amplify your impact with an online course.
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I want you to feel momentum, progress, and accomplishment in your business and life. Setting intentions and having a plan is always worth it. My simple 5-step process will set you up for an incredible 2025!
In this workshop-style episode, we’ll dive into:
✔️ Taking an honest and fair measure of where you’ve been and where you're headed.
✔️ Aligning your goals to maximize time and energy;
✔️ Leveraging your passion and interests to stay motivated;
✔️ Evolving to bring in new audiences, experiences, and income; and
✔️ Keeping laser-focused on what’s critical when distractions pop in.
Plus, I’m sharing some exciting new ways that I can help you to increase sales and simplify your course creation journey in the new year!
Don’t forget to download the free worksheet to guide you through the process.
Are you ready to elevate your course creation, marketing, and launch with our tailor-made Done-For-You (coursecreationboutique.com/course) process? Apply today and let’s GET IT DONE!
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Recently, I tried to buy an online course and hit a wall - a multi-page assessment stood between me and the information I needed. Frustrated, I walked away without purchasing.
I don’t want potential buyers leaving your course or offer because of unnecessary hurdles!
This episode, I’m sharing five ways to reduce friction in your marketing, so your clients and students stick around to get what they need. Discover how to:
✔️ Make your offers transparent and clear;
✔️ Eliminate scroll and click frustrations;
✔️ Remove barriers that make your audience think twice;
✔️ And keep it personal while maintaining ease for buyers.
It’s best to test your process. How can you support your potential buyers with a more seamless experience?
Would you like a seamless course creation and marketing experience for yourself and your students? Apply for Done-For-You and let’s GET IT DONE together!
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How do you consistently show up with vitality and passion as an entrepreneur? Tristan was a zombie for Halloween this year, and I loved sharing the photos!
None of us want to become zombies because of burnout. However, it’s too easy to slide into burnout as an entrepreneur, and your business relies on consistently showing up with energy and focus.
Dr. Brittany Childley is here this week to help you recognize and navigate the signs of burnout so you can get some relief before drastic consequences hit. She is a clinical psychologist specializing in people with high-stress careers and the CEO of And We Feel, an online collaborative course platform.
You’ll learn how to:
✔️ Recognize the three signs of burnout and what you can do.
✔️ Notice, navigate, and express how you feel to replenish your energy.✔️ Decide when pushing through is for the win or a further step toward burnout.
✔️ Create daily or longer-term rituals that keep you on top of your game.
Plus, Brittany walks me through examples of fluctuating energy and recovery, so you can see how to crush it in business without crushing your appetite for your work.
Feeling burnt out on building your course alone? Apply for Done-For-You (coursecreationboutique.com/course) and let’s GET IT DONE together!
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