Episódios
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Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.
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Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.
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Alice talks through her transformational predictions for content marketing in 2023 and beyond.
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The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.
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Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.
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Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.
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What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.
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Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.
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Imposter syndrome. We all feel it. Alice reveals how she has coped with this and the realities that it will always be something we contend with as marketers.
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Ungated, friction free, all the time. Alice unpacks what an ungated media machine looks like at Cognism.
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Alice talks through the massive shifts in the last decade that have had the biggest impact on the role of B2B marketers.
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Alice addresses the tricky issue of reporting on a demand gen strategy. Get a look at what metrics matter for this approach.
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Alice provides a practical step-by-step guide to making the switch from lead gen to demand gen.
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Alice discusses the critical skill of knowing when to pivot as a marketing leader. But also knowing when to adopt external advice, and when not to.
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Alice reveals the best cold outbound she’s ever received, and what she thinks people need to do to get a CMOs attention.
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Alice unpacks when to outsource in your team and guidance to help you get the most from external resource.
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Alice breaks down the internal marketing org set up at Cognism, and what roles she thinks you absolutely should keep in-house.
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Alice talks 4 practical examples of ‘operational’ CMO work that made a huge impact on the Cognism marketing function.
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Alice shares the secrets behind how Cognism attracts ‘unicorn marketers’ that help solve the thorny issue of hiring well.
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The new funding press release, a necessary evil? Alice offers her thoughts and how to get more creative with your releases.
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