Episódios
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This episode features Bryan Gaynor. Bryan is an Experienced Digital & Growth Marketing Professional. Bryan starts by highlighting how he sees the digital landscape presently. To summarise he believes modern digital business requires multiple aspects of marketing for a lead or conversion. Bryan expands on how he uses tiered systems for budget management and how he's significantly improved businesses as a result. He uses the example of personalised programmatic TV ads as a future opportunity and one he's keeping an eye on. Throughout this episode, Bryan gives us insight into improving business via various digital channels and his thoughts on driving a business forward. This is a great episode for business owners who want to learn more about business growth.
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This episode features Elisabetta Battistella. Elisabetta Battistella is an Industrial Innovation Manager. Elisabetta uses her vast experience to come into businesses and help drive them forward via innovation transformations and organisation structures. She gives a wonderful example of how she came into business as an interim manager and restructured an organisation structure identifying what is lacking to help drive the business forward. Elisabetta highlights Trello as a great tool for timelines and communications across departments. Throughout this episode, Elisabetta gives us insight into the structures and processes to drive a business forward. This is a great episode for business owners who want to learn more about digital transformation
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This episode features Michele Mascolo. Michele founded Impact 8 and is currently the Marketing Manager at Deluxe. Michele runs through his unique experience in industrial marketing. He talks about creating a successful YouTube channel showcasing the manufacturing process and production tips for one client. We lead into discussing AI, ChatGPT and Michele highlights AI Tool Report as a brilliant newsletter subscription service. He stresses for manufacturing there is still such a big opportunity for video in the industry and that should be a 2024 focus. This a great episode for marketers who want to learn more about industrial marketing.
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This episode features Philip Bourke. Philip Bourke is a Performance Marketing Manager at National Broadband Ireland. Philip from his vast experience in top businesses across Ireland runs through the blueprint for success in email marketing. Explaining success starts by understanding or creating defined goals. He explains email marketing is simply down to the right message, to the right person, at the right time. We discuss personalisation, segmentation and how database storage is the key to business success. Throughout this episode, Philip gives expert views on performance marketing and how to improve a business' email marketing. This a great episode for marketers who want to learn more about email marketing.
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This episode features Sharon Tighe. Sharon is a Director of Marketing at Maverick Communications International. Sharon runs through her experience, boasting companies like Hewlett Packard Enterprise and Zahra Media Group. She talks about some of her most successful campaigns and how niche targeting can have an adverse effect at a certain point. Sharon explains the importance of staying on top of mind and using SEMrush to understand the landscape of business. She recommends using the LinkedIn ad library for B2B marketing when studying the market. Throughout this episode, Sharon gives wonderful insights into B2B marketing and how to learn more about marketing in the industry. This a great episode for marketers who want to learn more about B2B marketing.
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This episode features the creative Robert Knibbe. Robert is a Freelance Digital Marketing Management and Content Creator. Robert talks mainly about working as the former head of digital content marketing for Red Bull and Team Brunel and how he led his creative team to some of the most notable viral content of the last decade. His personal favourite was helping break the world record Speed Skating top speed of 103km/h with Kjeld Nuis. Throughout this episode, he gives wonderful insights into how businesses can create video content and suggests software you need to know. This a great episode for marketers who want to learn more about digital content creation from one of the best to do it.
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This episode features the wonderful Gavin Callaghan. Gavin is a Director at Analytic Partners. Gavin talks about working with some of the largest companies in the world. Making informed data lead decisions to help enable their partnering businesses. He talks about consistently adding value by thinking outside the box using their data. The example he gave was this company was spending millions on billboard advertising, they flipped this from a negative ROI -1 to a positive ROI +2 they did this by understanding the locations of the billboards and producing CTA advertising for nearby stores, more local messaging and understanding the preferences of the audience in those areas. Gavin gives a wonderful insight into why you shouldn't silo your marketing allowing budget in multiple places and shares how he stays on top of the global leading marketing campaigns. This a great episode for marketers who want to learn more about global marketing campaigns and how big data can inform the next marketing move.
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This episode features the analytical James Connor. James is the Marketing Manager at Openmind Networks. James jumps right in by talking B2B marketing his specialised area and provides insight into the different strategies used by himself over the years for lead generation. He gives an example of campaign work using high quality content and the best ways to entice content. This a great episode for marketers who want to learn more about b2b marketing from someone who has been successful using multiple platforms.
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This episode features the experienced Guido Rossetti. Guido is the Growth Marketing Director at PSh. Guido begins talking about how he develops the plan for new clients. He gives an example of campaign work he did for Switch a payments app and how they executed the "Let's Switch" campaign for them. The second was his work for an e-commerce site for chairs targeting the maternity market. And how they helped the business successfully expand. He talks about idea generation for campaigns and how he operates his team. This a great episode for marketers who want to learn more about the approach to 360 marketing and producing campaign work to complement digital areas like SEO, PPC and social.
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This episode features the insightful Ruan McGloughlin. Ruan is one of the partners at jump! Ruan begins talking about his thoughts on building in-depth market-researched brand strategies. This led to some of his recent work for Heineken in particular Heineken 0 products and how they find the right target audience and the process in doing so. Throughout the episode, he reveals all these wonderful snippets in targeting and identifying the right markets. This a great episode for marketers who want to learn more about brand strategy at the highest level.
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This episode features the entrepreneurial Tom Winter. Tom is the Founder of SEOwind. Tom starts by talking about his experience in SEO and quickly goes into the different aspects of SEO and what he believes is happening in SERPs at the moment. He talks about the impact AI is having in the industry and how his software is utilising AI in organic search. He gives an example of a campaign they ran where they produced 100 articles using well-researched AI pieces in 30 days. The results were incredible increasing the organic traffic of that site by 70% month on month. We go in-depth into AI prompts and AI bots highlighting chatbots in particular. This a great episode for marketers who want to learn more about SEO at the highest level.
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This episode features the talented Veronica Zanchi. Veronica is a Senior Digital Activation Manager who specialises in Digital & Content Strategy, and Digital Brand Marketing all within the Entertainment & Sport Industry. She speaks about some of her campaign work at Juventus Football Club collaborating with Barbie and going through her wonderful career work to date including at Adidas. Veronica talks about learning more about AI, using podcasts to broaden her knowledge and identify new areas to investigate. This a great episode for marketers who want to learn more about large business campaigns.
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This episode features the successful Ken Fitzpatrick. Ken is the CEO of Digital Marketing Institute and run through the various roles he's had along the way. He speaks about the principles of brand building and using data to drive the business forward. His work now is mainly building teams and runs through his philosophy for building strong teams. He talks about starting off by making Irish Jobs a national major player and deep insights into the Digital Marketing Institute using SalesForce as their sales management platform, a new platform in customer io an emerging ai platform for communications and workvivo for team management. He talks about the future opportunities of AI and what he believes could help businesses develop at scale. This a great episode for business owners to understand the possibilities of developing their own businesses.
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This episode features the interesting Lloyd Cooke. Lloyd is the Managing Director at Taksu Digital. He talks about getting into SEO almost two decades ago and making the move to the Asian market starting in Hong Kong and now based in Bali. When talking about SEO for his clients, he talks about the importance of seeing where the business's current SEO lifecycle is. In knowing so with experience he would suggest the next "levers" to use in the next phase of the process. He talks about the complexity of doing SEO in parts of Southeast Asia and the elements you need to consider to be at the top. We talk about Web3 in depth the possibilities for many businesses right now and the limitations right now. Lloyd talks about migration work and how one of their regular projects is moving domains and improving organic traffic as a result. Lloyd runs through a host software he recommends and where to go for new insights. This a great episode for anyone looking to understand SEO at a high level, more about Web3 and site migration work.
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This episode features the wonderful Marie Ryan. Marie is a Freelance Marketing Consultant for businesses across Ireland. She talks about identifying low-hanging fruit or opportunities when entering businesses. Marie highlights talking to the sales or customer service teams in particular who have usually the best insights into the opportunities the business may have. Marie gives the insight of identifying the top 10 performing pages on your site, and then leveraging other content on those matters to really double down on what is already working on the site. Giving an example of her experience around that. She also talks about SEMrush and digging into competitive keywords to find good content areas for your business site. This a good episode for anyone looking to understand building marketing strategies and understanding your business opportunities.
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This episode features the entrepreneurial Fintan Finnan. Fintan is the Founder of Simzolearn. He speaks about his time in companies like the Digital Marketing Institute before creating his own business Simzolearn. He looks into the advancement of Google Ads over the years. Discussing auction insights and how it's so important to interpret the data the correct way. He talks about retention and affiliate marketing in depth about the changes in that market. He talks about Hubspot and advocates the platform in general. Fintan highlights Crisp Chat and the effectiveness of that type of chat software for SMEs and start-ups. He also touches on Reforge and Neil Patel for insights. This a great episode for start-ups and anyone looking to understand your business's digital marketing options.
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This episode features the excellent Michael Browne. Michael is a Freelance Strategy Director. He speaks about his time in agencies in New York, London and more recently Dublin learning his trade. This leads to his recent Newtalk rebrand and Aer Rianta International Duty-Free work. He talks about how he delivered a "joy on your way" project. He talks about the use of Miro and breaks down how to use the platform. Michael leads into working with clients, which social media how the most opportunity right now and his use of AI right now. This a good episode for anyone looking to understand brand strategy.
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This episode features the brilliant Patrick Brett. Patrick is a Digital & Data Analytics Engineer at Cognizant. With an engineering background, Patrick reveals how he started to branch into coding and data. He recommends how a business can focus on its data. How to store and display big data using cloud services as a starting point. He talks about how he developed an OEE (overall equipment effectiveness) process that allows the business to analyse the most common pitfalls of products and how they could improve to the process to reduce refunds etc.. He used Spotfire to visualise the data for the wider team giving them real data on the effectiveness of products within the business. Patrick talks about pulling together all his skills to develop the scoreboards app - real-time live scores for GAA matches. This a good episode for anyone looking to understand big data options and coding areas like web scrapping with python.
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This episode features the lovely Ben Mulligan. Ben is the Head of Digital & New Revenue Development at Virgin Media Television. Ben talks about his work in digital focusing on his current role, being future-focused developing the Virgin Media player and new revenue opportunities. He uses his background to research to make informed decisions and speaks about getting his tracking. He talks about the need to get into personalisation giving better packages for their partners and the challenges of devices in the process. He talks about the success of the Love Island Store in Ireland and how he pulled together all the factors for that. This a good episode for anyone looking to understand digital factors in running a large national platform.
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This episode features the excellent Laoise Sheehan. Laoise is a Social Media Expert running her own business at Perception Social Media. Laoise has found her niche in festivals and events on social media. Her day-to-day work is usually around the difficult task of selling out events. She gives an overview of her process in growing an account from 0. How she builds audiences and if she uses third-party platforms to assist with her work. She talks about Lead Enforce and how targeting similar events or target audiences is a good way to build momentum. We talk about Meta Ads and TikTok Ads the differences and how Laoise is adapting to TikTok ads. This a good episode for anyone looking to understand event marketing via social media.
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