Episódios
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In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over a year. You'll hear about "verification emails" and how YOU can improve your email list hygiene and re-engage your contacts. He also answers a ridiculous question from a listener about leftover food and talks about his inability to detect when food has gone bad.
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Best Moments:
(01:09) Strategies to re-engage contacts who haven't opened emails in years
(03:47) Verification style emails to win back unengaged email contacts
(08:00) Leftovers — are you in or out?
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide. -
In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, entertainment, and pop culture.
He discusses new video features being rolled out on LinkedIn, upcoming email authentication requirements from Microsoft, insights from Meta's latest content report on what people are viewing most on Facebook, TikTok testing DM streaks similar to Snapchat, and more.
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Best Moments:
(00:53) LinkedIn adding TikTok-like vertical video feed
(02:00) Microsoft joining Gmail and Yahoo in requiring email authentication and low spam rates
(02:43) Key stats from Meta's latest Widely Viewed Content Report (yes, that's the real name)
(05:02) TikTok beta testing DM streaks like Snapchat
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide. -
Estão a faltar episódios?
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In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS.
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Best Moments:
(01:12) What is the pre-header and why is it important?
(01:40) Never talk about email format issues in the pre-header
(02:20) Use the pre-header as if you're continuing from the subject line
(06:40) Hinting at free value peaks your audience's interest
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide. -
In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.
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Best Moments:
(02:41) The difference between content CREATION and content CURATION
(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you
(06:47) How to curate content properly — find highly engaged posts on other platforms that are relevant to your industry
(08:22) Mix original, created content with curated content for the BEST results
(08:44) Jay's story of how curation helped grow his business during COVID
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PARTNER WITH JAY and GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide. -
In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued.
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Best Moments:
(04:48) The importance of personalization in marketing TODAY and how it has changed
(08:51) Brands need to shift to a more customer-centric mindset focused on providing VALUE rather than just selling
(14:06) Simple recognition and appreciation tactics can help build loyalty without needing complex rewards programs (birthday messages or anniversary celebrations)
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Guest Bios:
Georgia Gkolfinopoulou: Marketing strategist at Marigold, a relationship marketing platform. She leads market research efforts and advises clients on strategies. She also performs industry analysis and trends for internal and external use. Originally from Greece, now based in London.
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide. -
In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun question about what movies and TV shows he watched over the weekend.
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Best Moments:
(01:02) Tips for increasing engagement on LinkedIn
(02:26) Increase engagement on LinkedIn posts
(04:59) Jenny from Toronto's ridiculous question
(06:07) Weekend Recap: Movies, TV shows, and Real Housewives of New Jersey
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened.
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Best Moments:
(00:57) Using targeting and personalization in subject lines to speak directly to your audience
(03:02) Avoiding fake-sounding personalization like "Hi [First Name]"
(04:16) Using brackets at the start of subject lines to make it stand out
(05:40) Using ellipses at the end of subject lines to create intrigue...
(07:27) Leveraging pain points and interests in subject lines to connect with your audience
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.
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Best Moments:
(00:49) The best days to send out email campaigns
(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday
(03:32) Sales emails perform best on Wednesday. For B2C, email exclusive offers perform really well
(04:35) Webinar attendance is best on Fridays
(05:27) Thursdays and Fridays are the best day for email sales performance
(06:20) B2B On-demand content (webinar recordings, podcasts, etc.) perform well on Saturdays
(06:57) Re-send newsletter to un-opened recipients from Monday on Sundays
(08:08) Marigold is a fantastic email platform
(09:22) Taylor Swift in talks to join Marvel Universe as Dazzler — musicians in movies
(10:24) Celebrities in movies: Hits and misses
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.
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Best Moments:
(05:02) What is a marketing flywheel and how can it help you?
(07:55) Practical example of a flywheel
(15:42) Maintaining culture with a 300+ person remote team
(20:08) How often do people on stage screw up?
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Guest Bio:
Jen Spencer is CEO of SmartBug Media, a digital marketing agency and HubSpot Elite Partner that helps businesses optimize their customer lifecycle. She has 15+ years of experience spanning education, nonprofit marketing, and SaaS companies. Under Jen's leadership, SmartBug Media has received numerous awards and recognitions.
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently was on Netflix.
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Best Moments:
(01:48) Myth busting in email marketing can improve conversion rates by 30% on average
(03:08) Dollar Shave Club dispels the myth that subscription services lock you in with difficult cancellations
(03:21) Bombas highlights how athletic socks are not commodities because Bombas has legitimate differentiation
(03:38) Quip toothbrushes busts the myth that electric toothbrushes are expensive
(04:35) Grammarly overcomes the myth that they're only used by students
(06:44) Jay shares whether he would ever agree to being roasted since Tom Brady was recently roasted on Netflix
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this week's "What's Up" episode, host Jay Schwedelson discusses the latest streaming bundle from Comcast called Stream Saver, how ChatGPT can predict email marketing campaign performance with 88% accuracy, worries over celebrity couple Bennifer, and more.
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Best Moments:
(00:54) Comcast's new "Stream Saver" bundle with discounted pricing for Peacock, Netflix and Apple TV
(02:08) Testing ChatGPT's image recognition by having it predict outcomes of 200 past email marketing A/B tests with 88% accuracy
(04:11) Concerns over trouble in Jennifer Lopez and Ben Affleck's marriage
(04:46) Upcoming "Legally Blonde" prequel movie called "Elle" about Elle Woods in high school
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject lines. They share strategies for grabbing readers' attention, using emojis, and leveraging emotional triggers. Listeners can expect to learn easy ways to improve email open and click through rates.
Best Moments:
(01:40) Start subject lines with numbers or emojis to stand out
(02:30) Treat the subject line as the headline or first sentence to set up email content
(04:57) Negative/mistake-based subject lines perform better than positive ones
(06:14) Emojis boost open rates and help emails stand out -
In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.
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Best Moments:
(04:36) Waitlists build anticipation and allow you to gauge interest before launching a product or service
(05:53) Waitlists provide valuable customer data so you can tailor your marketing
(01:52) Case studies of successful waitlist marketing campaigns by Tesla, Robinhood, Airtable, Notion, Allbirds, and others
(07:26) Tips for creating incentives, signup pages, and email updates to engage your waitlist
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knak, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages.
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Best Moments:
(02:44) Making images look great on high resolution displays
(08:19) Using custom fonts to improve email design and engagement
(06:53) Maintaining visual consistency between email design and landing pages
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Guest Bios:
Pierce Ujjainwalla is the CEO and cofounder of Knak, an email and landing page design platform.
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food trends on TikTok.
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Best Moments:
(02:09) Tools to generate content ideas when you feel stuck, including Perplexity AI and SEMrush's topic research tool
(04:43) Avoid believing that your audience already knows everything — remind them of the basics
(07:19) Jay shares whether he has tried the recent Dr. Pepper and pickles trend, and gives thoughts on the hottest TikTok food fads
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.
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Best Moments:
(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT
(03:20) Meta rolls out 3 paid verification tiers from $50-120 per month that come with benefits like higher search rankings, links in Reels, and getting suggested as an account to follow
(03:54) Subjectline.com tested using an emoji as the first character in email pre-headers and saw a 15% increase in open rates over 90 days
(04:42) JLo rebrands her "This Is Me Now" tour as "This Is Me Live" focusing on her greatest hits after lackluster ticket sales
(05:40) Notable TV show renewals and cancellations (Grey's Anatomy, The Masked Singer, The Good Doctor, and Star Trek Discovery)
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.
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Best Moments:
(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name
(04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations
(05:28) Adding your offer to your "from" name can increase open rates by over 20%
(07:25) Using different "from" names allows you to send more emails without overwhelming subscribers
=================================================================
PARTNER WITH JAY AND GURU Media Hub:
www.GuruMediaHub.com
Partner with Jay OR have Jay on your podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.
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Best Moments:
(00:49) Email databases lose 20-25% of subscribers annually through things like bounced emails and unsubscribes
(03:21) Minimize form fields to increase conversion - 3 fields have 45% higher submission rates than 6 fields
(03:56) Use first-party data like page visits and content downloads to tag customer interests vs asking too many questions upfront
(05:20) Website popups, especially timed ones, have high conversion rates — can offer incentives to capture emails
(06:46) Repurpose your best content by highlighting key stats and requiring an email to access the full version
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/ -
In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.
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Guest Bio:
Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers.
Connect with Marco on LinkedIn
Connect with Jay on LinkedIn
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Best Moments:
(04:31) What is retail media? It is when retailers sell advertising to brands, similar to how Amazon does with sponsored ads
(06:15) Retail media allows brands to reach highly targeted audiences of customers through retailers' websites and data
(05:09) Retail media is disrupting online advertising as retailers stand up sophisticated media capabilities
(09:17) Smaller brands can also advertise through retail media networks
(11:50) When shoppers visit retailer sites, they are primed to buy — so retail media is a perfect channel for brands
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index. -
In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers.
You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.
Best Moments:
(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average
(04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability
(05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15%
(07:42) Absolutely no discussion of politics or personal achievements
(08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowed
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/ - Mostrar mais
