Episódios
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TikTok Shops are rewriting the rules of e-commerce, and the numbers don’t lie—$1.5 billion in US sales in the summer of 2023 alone. In this special episode of the DTC Podcast, we team up with Charlie Grinnell, Co-CEO of RightMetric, to unveil a groundbreaking report on TikTok Shops. This exclusive research, conducted over summer 2023, provides fresh, actionable insights into what’s working (and why) on this fast-growing platform.
Download the report and follow along: https://rightmetric.co/tiktok-shop
Whether you're new to TikTok or looking to refine your strategy, this episode is a must-listen for DTC professionals ready to take advantage of this massive opportunity.
Key Highlights:
Why TikTok Shops are unique: The platform seamlessly combines content and commerce, creating an addictive shopping experience unlike any other.
Fresh, exclusive data: This collaborative report between RightMetric and DTC analyzes $1.5 billion in sales data from Summer 2023—offering insights no one else has.
Who’s succeeding: Beauty, women’s wear, health, and electronics are among the top-performing categories, with creator-driven content leading the charge.
How to win: Learn how to leverage creators, live streams, and strategic content production to maximize revenue.
Big opportunity for small brands: Major players haven’t entered TikTok Shops yet, giving early adopters a first-mover advantage.
Why listen now? This report is fresh, actionable, and data-driven. If you’re in e-commerce, TikTok Shops could be your next big growth channel.
Follow Charlie on LinkedIn https://www.linkedin.com/in/charliegrinnell/
Timestamps:
00:00 - TikTok vs. Snapchat: Time Spent and User Demographics
02:00 - TikTok Shop: Key Selling Strategies
05:00 - Live Streams Driving Sales on TikTok
09:00 - TikTok’s Unique Algorithm and Content Strategy
15:00 - Top TikTok Shop Categories and Revenue Insights
20:00 - Creator Marketing and Affiliate Strategy on TikTok
25:00 - TikTok Shop Challenges and Best Practices
Hashtags:
#TikTokMarketing
#EcommerceGrowth
#TikTokShop
#ContentStrategy
#AffiliateMarketing
#LiveStreamingSales
#DigitalCommerce
#TikTokAlgorithm
#DTCBrands
#CreatorEconomy
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Hello and welcome to the All Killer No Filler DTC Podcast! Today, we're thrilled to have Dougie from Pilothouse’s Google Ads team. With Q4 well underway and Black Friday just around the corner, Dougie shares critical insights for optimizing Google Ads performance during the busiest shopping period of the year.
In this episode, you’ll learn:
Why Google’s slower platform dynamics require earlier budget and bid adjustments.
How to avoid costly mistakes during and after Black Friday.
Pro tips like using strike-through pricing to boost ad effectiveness.
If you're ready to make your Google Ads campaigns thrive this Black Friday, don’t miss this episode.
Timestamps:
0:00 - Introduction to Google Ads for Black Friday
2:05 - Key Google Ad Budget Strategies
4:30 - Preparing for Black Friday: Budgets and CPAs
6:55 - Avoiding Mistakes During Black Friday
9:20 - Using Scripts and Real-Time Data
12:45 - Post-Black Friday Campaign Adjustments
15:10 - Tools and Tips for Real-Time Attribution
17:30 - Black Friday Expectations for 2024
19:55 - Closing Thoughts and Consumer Trends
Hashtags:
#BlackFridayAds
#GoogleAdsTips
#EcommerceMarketing
#HolidaySales2024
#DigitalMarketingStrategy
#CyberMondayDeals
#GoogleAdvertising
#PPCStrategies
#DTCBrands
#Q4Marketing
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Welcome to the DTC Podcast, where Eric interviews Meg Higgins from Avalara. With over 10 years in the SaaS space, Meg has focused her career on cross-border e-commerce, empowering mid-market and growing DTC brands to navigate the complexity of sales tax compliance. As Avalara’s SVP of Global Partnerships, she explains how Avalara’s tax compliance solutions help brands mitigate risk with automated, scalable solutions. This episode delves into the risks brands face when ignoring proper tax calculation and why Avalara’s tools are a game-changer for those scaling rapidly.
Get started here ➝ https://www.avalara.com/us/en/products/integrations/shopify.html?partnerID=0014000000MH3woAAD&campaignID=701Uz00000NNphJIAT&connectorID=a0nUz000003MOA1IAO&utm_medium=web_referral&utm_source=partner&utm_content=+Link
Key Takeaways:
Sales Tax Complexities: With over 13,000 tax jurisdictions, Avalara helps businesses avoid costly tax miscalculations.
Marketplaces and Compliance: Avalara supports marketplace sellers by automating tax obligations, which is crucial given changing marketplace facilitator laws.
Reducing Risk with Automation: Avalara’s API-integrated tools automate tax compliance, saving brands time and reducing audit exposure.
Avalara for Shopify: Avalara for Shopify supports merchants by automating tax obligations, helping Shopify users stay compliant with ease as they grow.
Practical Examples: From bagel slicing to chocolate bars, small tax nuances can add up—hear real-world tax pitfalls and how Avalara helps brands avoid them.
Timestamps
0:00 - Introduction to Avalara’s Role in Global Compliance
2:10 - Complexities of Cross-Border E-Commerce Compliance
4:50 - Understanding Economic Nexus and Marketplace Facilitation Laws
7:25 - Biggest Tax Compliance Mistakes for Growing DTC Brands
10:15 - Avalara’s Tools and Partnerships for Streamlining Compliance
12:30 - Future Tax Compliance Trends for E-Commerce
Hashtags
#DTCpodcast #EcommerceCompliance #TaxCompliance #CrossBorderEcommerce #MarketplaceFacilitation #SalesTax #EconomicNexus #OnlineBusiness #Avalara #EcommerceTips #TaxAutomation #GlobalBusiness #Shopify #SaaS #EcommerceTrends #BusinessGrowth
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Manly Bands started with a problem familiar to founder John—a lack of compelling men’s wedding bands. Now a thriving DTC jewelry brand, Manly Bands offers unique rings made from materials like meteorite and deer antler. In this episode, John discusses how he and his team scaled rapidly, especially during the pandemic, and why recent years have focused on profit optimization.
Key Insights Include:
Building with Customer Input: Testing creative designs through direct customer feedback to ensure resonant products.
Expanding Lifetime Value: From women’s rings to groomsmen gifts, diversifying product lines has helped boost average order value.
Mastering Tech and Optimization: Moving to a headless Shopify site and utilizing AI-powered tools to streamline operations and enhance the customer experience.
Creative Licensing Partnerships: Unique brand collaborations with Jeep and Jack Daniels to appeal to men’s individual personalities.
Timestamps:
00:00 - The Importance of Perceived Value in Wedding Rings
02:00 - The Manly Bands Origin Story
05:00 - Unique Designs and Alternative Materials
08:00 - Early Success with Facebook Ads
11:00 - Navigating the COVID Wedding Boom
14:00 - Optimization Strategies Post-Pandemic
18:00 - Expanding Top-of-Funnel Channels
22:00 - Bringing Manufacturing In-House
26:00 - Leveraging Collaborations with Big Brands
30:00 - Black Friday Strategy and Q4 Trends
35:00 - Using AI for Review Management and Efficiency
Hashtags:
#ManlyBands #WeddingRings #EcommerceGrowth #BlackFridayDeals #CustomerExperience #SmallBusiness #MensStyle #UniqueDesigns #DigitalMarketing #AIinBusiness #DirectToConsumer #MadeInAmerica #BrandCollaborations #ShopifyOptimization #CreativeMarketing #DTCPodcast
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In this AKNF edition of the DTC Podcast, we’re joined by Pilothouse’s Jordan Gordon, Director of Retention and Email Marketing. Hot on the heels of launching his own show under the DTC Podcast Network, Jordan shares powerful insights from TWBERP (The World’s Best Email & Retention Podcast). Learn how to turn email into a sustainable revenue machine by optimizing key steps like deliverability, segmentation, and monthly messaging.
SUBSCRIBE TO TWBERP➝ https://open.spotify.com/episode/7Mof4UScME42Xga3Rq6x0M
Highlights from this episode:
Four Pillars of Email Revenue: Inboxing, welcome sequences, funnel support, and maintaining a steady frequency of monthly messages.
Why Repeat Purchasers Fuel Growth: Jordan explains why retention drives both revenue and long-term acquisition stability.
Essential Black Friday Tips: Start early, stay consistent, and focus on high-impact messaging to capture maximum wallet share.
Keep It Simple: How leading brands avoid unnecessary complexity in design and segmentation for a streamlined, effective email program.
Jordan’s actionable insights make this episode a must-listen for anyone looking to take their DTC email strategy to the next level. Search “TWBERP” to catch all of Jordan’s top tactics or listen in to this episode of the DTC Podcast for an all-killer breakdown!
Timestamps
0:00 Introduction to AKNF with Jordan Gordon
2:00 Importance of Email as a Buffer in Marketing
5:00 Structuring Effective Email Campaigns
8:00 Building Customer Relationships through Themed Email Content
10:00 Why Consistency Matters in Brand Marketing
13:00 Key Black Friday Insights for Email Marketers
15:00 Strategies for Email Segmentation and Privacy Updates
18:00 Preparing for Big Events with Pre-Planned Email Drops
21:00 Anchoring and Cognitive Bias in Marketing
24:00 Where to Get More from TWBERP
Hashtags
#EmailMarketing #RetentionStrategies #EcommerceGrowth #DTC #CustomerEngagement #MarketingTips #Podcast #BlackFridayPrep #SEO #DigitalMarketing
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Welcome to the DTC Podcast! In this episode, brand strategist and cultural commentator Eugene Healey, known for his insights on Instagram and TikTok as @eugbrandstrat, joins us to break down the latest findings from “The Awareness Advantage,” a report by Tracksuit and TikTok for Business. Eugene discusses the report’s key insights into how brand awareness fuels better performance metrics and why brands should abandon the outdated “brand vs. performance” debate. This episode digs into strategies for building sustainable brand equity, the critical role of cultural alignment, and actionable tactics for DTC brands to stand out in a crowded marketplace.
Download the report: https://www.gotracksuit.com/au/report/the-awareness-advantage
Eugene explains why integrating brand-building with performance marketing isn’t just smart; it’s essential. Tracksuit’s report reveals how brand awareness amplifies performance marketing effectiveness, leading to higher conversion rates and more efficient ad spend. We also explore Eugene’s thoughts on creating cultural resonance, niche-at-scale strategies, and why chaotic content alone won’t make a brand memorable.
Timestamps:
0:00 Introduction to Eugene Healey and Brand vs. Performance
2:05 Creativity Over Budget on New Media Platforms
4:20 Duolingo’s Success and Unhinged Brand Marketing
6:45 Deep vs. Broad Strategy for Brand Building
9:10 The Shift to Offline Experiences as Luxury Goods
11:45 AI’s Impact on Brand Building and Social Proof
14:20 Fragmented Content Strategy in Modern Branding
16:55 Navigating the Future of Brand Building in DTC
19:20 The Challenges of Being a Brand Creator Today
Hashtags:
#BrandBuilding #MarketingStrategy #DTCBrands #ContentCreation #NewMedia #BrandVsPerformance #SocialMediaMarketing #CreativityInBranding #AIGeneration #DigitalMarketing
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In this episode of the DTC Podcast, Pilothouse’s Amazon specialists, Rob and Clifford, dive into the nuances of Amazon’s “cold start” problem and how to leverage the “honeymoon phase” to make new products stand out. They also reveal expert tips on maximizing profitability during Amazon’s high-traffic sales events. Tune in to learn how effective listing variation structures and strategic bidding can dramatically impact your brand’s Amazon success.
Key takeaways:
Cold Start & Honeymoon Phase: Why Amazon gives new products an algorithmic “honeymoon” period and how to optimize your listing to capitalize on it.
Variation Strategy: How to structure product variations (like colors or sizes) to streamline customer experience and drive conversions.
Sales Season Strategies: Techniques to minimize ad costs during peak sales events and boost overall profit.
Timestamps:
0:00 Introduction & Importance of Amazon Variation Structure
2:10 Understanding the Amazon Cold Start Problem
4:35 The Role of Amazon’s Honeymoon Phase for New Products
7:00 Optimizing Product Listings to Rank in Searches
9:15 Effective Use of Variation Structures for Better Shopping Experience
11:40 Prime Day Strategy: Profitability and Bidding Tips
14:05 Maximizing Amazon Ad Spend During Q4 and Black Friday
Hashtags:
#AmazonSellingTips #EcommerceStrategy #AmazonSEO #PrimeDay2024 #AmazonProductLaunch #AmazonVariations #DTCMarketing #AmazonOptimization #BlackFriday2024 #AmazonSales
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Hello and welcome to the DTC Podcast! Today, we’re excited to have Nick Lamothe, Senior Director of Custom Footwear at Crocs, join us. Nick’s role is all about transforming the way Crocs approaches customization for B2B and team markets, adding value for corporate clients, sports teams, and more.
In this episode, we explore:
How Crocs leverages customization to tap into B2B and team markets
Key strategies in lifecycle marketing and partnerships that support customization growth
The process behind scaling a custom product offering within a major global brand
Let’s dive in and explore how custom footwear is changing the game for Crocs.
Timestamps:
00:00 - Introduction: Custom Crocs and UGC with Nick Lamothe
02:00 - Nick’s Career Journey from Adidas to Crocs
06:00 - The Rise of Custom Crocs for B2B and Sports Teams
10:00 - Organic Growth and Lead Generation in Custom Footwear
14:00 - Customization Challenges and Future Innovation with AI
18:00 - Partnering with Creators for Limited Edition Crocs
21:00 - Expanding Customization Globally and Operational Goals
25:00 - Perceived Value of Custom Crocs for Brand Partnerships
27:00 - Closing Thoughts: Endless Possibilities with Custom Crocs
Hashtags:
#CustomCrocs #DTCpodcast #NickLamothe #CrocsCustomization #EcommerceGrowth #UserGeneratedContent #DigitalMarketing #BrandCollaborations #FootwearTrends #PersonalizedProducts
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Welcome to the DTC Podcast, where Pilothouse’s Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4’s unique pressures on ad spend and competition, they outline common campaign missteps and how to stay agile in the high-stakes holiday season.
Key Insights:
Set Realistic Goals: Look at last year’s data and set clear, achievable KPIs to stay grounded.
Start Planning Early: Use Q2 and Q3 for testing so Q4 is for execution, not experimentation.
Competitor Awareness: Monitor competitor strategies to avoid unnecessary cost hikes.
Strategic Discounting: Skip discounts on best-sellers; maximize profit where it’s impactful.
Adapt Your Creative: Update ads to align with seasonal changes, even with minor tweaks, to boost engagement.
Holistic Budgeting: Don’t neglect the full funnel—retargeting and top-of-funnel investments lead to more sustainable results.
Tune in to make sure you’re prepared to dodge these Q4 missteps and optimize each dollar you spend this season.
Timestamps:
00:00 - Intro & The Biggest Q4 Don'ts
02:10 - Importance of Realistic Goals
04:50 - Starting Early for Q4 Success
07:20 - Competitor Activity Awareness
10:15 - Budgeting Wisely for Increased CPMs
12:30 - Avoid Discounting Best Sellers
15:10 - Leveraging Urgency and Scarcity
18:25 - Don’t Run Out of Stock
21:05 - Adapting Creative for the Season
23:45 - Recognizing Regional & Cultural Holidays
25:30 - Full-Funnel Strategy for Q4
27:00 - Avoid Excessive Testing During Q4
Hashtags:
#Q4Marketing
#HolidaySalesStrategy
#MarketingDonts
#DigitalAdvertising
#Q4Tips
#EcommerceGrowth
#ConsumerInsights
#MarketingStrategy
#CompetitiveAnalysis
#ConversionOptimization
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In this episode, Eric interviews Elery Pfeffer, CEO & Founder of Nift, and Geoff Sanders, CMO of Firstleaf, on how Nift’s targeted gifting platform helps Firstleaf scale its wine subscription business.
Geoff shares how Firstleaf has increased its investment in Nift 10x over two years while maintaining strong unit economics, a challenge many DTC brands face in a competitive marketplace.
Scale User Acquisition Reliably with Nift's Gifting Network: https://www.gonift.com/business/
Try Firstleaf's Wine Subscription on a special deal: https://www.firstleaf.com/dtcpodcast
Key insights you’ll learn:
How Nift’s gift-based approach works for publishers and advertisers.
The power of scaling customer acquisition while maintaining profitability.
How Nift’s data-driven targeting improves customer acquisition efficiency.
Timestamps:
0:00 Introduction to Firstleaf and Nift Partnership
2:00 Challenges in Scaling Firstleaf's Wine Subscription Service
4:00 Nift’s Unique Gifting Model Explained
6:00 Advantages of Combining Customer Discounts and Media Spend
8:00 Optimizing Customer Acquisition Cost with Nift
10:00 Importance of Testing New Channels and Scaling with Nift
12:00 Selecting the Right Brands and Publishers for Gifting
Hashtags:
#Firstleaf #NIFT #WineSubscription #CustomerAcquisition #DigitalMarketing #GiftingStrategy #EcommerceGrowth #SubscriptionModel #BrandCollaboration #DTCMarketing #MarketingTrends #BusinessGrowth #TopOfFunnel #CustomerExperience #WineClub
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In this episode of the DTC Podcast, we sit down with Marco Canora, founder of Brodo, a leading bone broth brand. Marco shares the journey of how he took his passion for cooking and transformed a small window serving broth in New York City into a thriving direct-to-consumer bone broth business. As a celebrated chef with over 30 years of culinary experience, Marco explains how he combined his expertise in nutrition with traditional broth-making methods to build Brodo.
Throughout the episode, we explore how Brodo grew from selling broth to busy New Yorkers to becoming a powerful DTC broth brand. Marco reveals the secrets behind scaling a food business without compromising the quality of the broth. He dives deep into the importance of storytelling, product education, and maintaining traditional cooking methods in the competitive bone broth category.
Key takeaways include:
How Marco transitioned from a brick-and-mortar restaurant to a DTC broth business.
Why maintaining traditional broth-making techniques is key to Brodo’s success.
The role of storytelling in building customer loyalty and driving broth sales online.
If you're looking to learn how to grow a DTC food brand while staying true to your product's roots, this episode is packed with valuable insights from one of the leading voices in the bone broth space.
Timestamps:
0:00 Introduction to Marco Canora and Brodo’s Journey
2:30 The Origins of Brodo’s Bone Broth Window
5:00 Marco’s Health Journey and Brodo’s Impact
8:20 Transitioning from Shops to Direct-to-Consumer
11:00 Scaling and Marketing Brodo through Meta Ads
14:00 Importance of Storytelling in Building Brodo’s Brand
16:30 The Future of Brodo: Expanding Direct-to-Consumer
Hashtags:
#BrodoBroth #BoneBroth #DTCPodcast #DirectToConsumer #MarcoCanora #HealthyEating #BrothBenefits #EcommerceGrowth #FoodEntrepreneur #NYCRestaurant #WellnessJourney #OrganicProducts #DTCGrowth #StorytellingMarketing #NutritionFacts
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In this episode of the All Killer No Filler DTC Podcast, we’re diving into some of the most common and "spooky" mistakes in media buying with Pilot House’s digital marketing team: Taylor Cain, Aves, and Grayson Rudzki. These experts share insights on how to optimize ad performance by avoiding simple yet costly errors that frequently plague ad campaigns.
Key Takeaways Include:
Creative Alignment: How disjointed messaging between ads and landing pages is burning your ad budget.
Ad Copy Best Practices: Why revisiting and testing your ad copy, headlines, and even emoji use is critical in today's fast-scrolling environment.
Funnel Continuity: How creating a cohesive experience from the ad click to the post-click can dramatically increase conversions.
Retargeting Done Right: Why retargeting ads should provide something new, not just reintroduce your brand.
These tactical insights can help you take your media buying and ad strategies to the next level, especially as Q4 approaches.
https://oldmediaisdead.com/the-written-word/2015/10/29/top-ten-most-cryptic-and-esoteric-new-emoji
Timestamps:
[00:00] Avoiding Early Ad Mistakes
[02:30] The Power of Proper Ad Copy and Headlines
[05:00] Building Alignment in Ad Campaigns
[08:00] Effective Calls to Action
[11:30] Spooky Ad Retargeting Pitfalls
[14:00] Dynamic Product Ads (DPAs) and Frames for Q4
[16:30] Fun Halloween Costume Ideas from the Team
Hashtags:
#MetaAds
#AdOptimization
#AdCopyTips
#CreativeMarketing
#DigitalMarketing
#Retargeting
#DynamicProductAds
#DTCMarketing
#Q4AdStrategies
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In this episode of the DTC Podcast, we sit down with Gabrielle Noakes, Ecommerce Manager at Dixxon Flannel Co., and Priya Patel, Director of Product Marketing at Okendo. Dixxon Flannel is known for its dedicated cult following and limited-edition flannel drops.
Learn how Gabrielle and her team leveraged Okendo’s review and loyalty tools to deepen customer engagement and increase Average Order Value (AOV) by 12%.
Discover how Okendo can transform your brand’s growth. Build a thriving loyalty program and generate more reviews➝ https://okendo.io/loyalty/?utm_source=dtcpodcast&utm_medium=podcast&utm_campaign=24_q4dtcpodcast
Key Takeaways:
Harnessing Customer Feedback: Implementing post-purchase review requests increased reviews to 70,000+ in just two years.
Custom Loyalty Programs: Dixxon’s DILF (Dixxon Insider Loyalty Fam) program was tailored to their audience, resulting in 20,000 sign-ups since June.
Boosting AOV: Loyalty members spend 12% more than non-members, showing the power of a well-targeted loyalty program.
Why Listen:
Discover how custom review strategies can transform customer feedback.
Learn about integrating brand culture into loyalty programs to drive engagement.
Gain insights into managing product drops and maximizing their impact through customer loyalty.
Timestamps:
0:00 - Dixon's Origin Story
2:00 - Cult Following and Limited Edition Flannels
4:00 - Creating Authentic Brand Loyalty
6:30 - How Okendo Supports Dixon's Loyalty Program
10:30 - Successful Collaborations: Metallica and More
13:00 - Using Customer Feedback to Improve Products
17:00 - Building a Full Customer Marketing Strategy with Okendo
21:00 - Peak Flannel Season and Expanding Product Line
25:00 - Planning for Black Friday and Holiday Season with Okendo
Hashtags:
#DixonFlannel #CustomerLoyalty #Okendo #DTCPodcast #BrandCollaboration #FlannelFashion #MetallicaCollab #EcommerceMarketing #CustomerReviews #LoyaltyPrograms #ShopperEngagement #BlackFridayPrep #HolidayShopping #CustomerFeedback #FlannelSeason
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In this special edition of the DTC Podcast, we revisit Bart Szaniewski's powerful presentation from the C-Suite Mastermind in Victoria, BC. Bart, co-founder of DadGang.co, shares his incredible journey from selling his first 100 hats to surpassing 250,000 hats sold.
What started as a simple idea between friends—celebrating fatherhood with style—has blossomed into a multimillion-dollar business. Bart emphasizes the power of keeping things simple while scaling, a principle that has helped DadGang build organic partnerships with top athletes and global organizations, all fueled by one unifying message: pure dad pride.
Key Takeaways:
Simplicity at scale: How DadGang grew from a small project into a scalable brand without over-complicating processes.
Organic growth: The power of natural, organic partnerships with major athletes like Mookie Betts.
Community-first marketing: Bart's strategies for building a strong, loyal customer base through authenticity and connection.
Tune in to discover how Bart’s commitment to simplicity and community helped DadGang become an iconic brand for dads everywhere.
Timestamps:
00:00:00 - Introduction
00:02:45 - Building a Loyal Dad Community
00:05:15 - From Organic Growth to Celebrity Endorsements
00:09:00 - Keeping Marketing Simple for Dads
00:12:30 - Collaborating with Athletes Like Mookie Betts
Hashtags:
#DadGang #DadsCommunity #Fatherhood #DTCBrand #HatsForDads #BartSzaniewski #MookieBetts #DTCMarketing #DadLife #CommunityDrivenBrand
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Hello and welcome to DTC Podcast. Today we're previewing the newest podcast on the DTC Podcast Network, Pilothouse's Jordon Gordon hosting the WORLD'S BEST EMAIL AND RETENTION PODCAST!
Subscribe to TWBERP here: https://podcasters.spotify.com/pod/show/twberp/episodes/Ep-2-BFCM-Email-Strategies--What-Works-and-What-Doesnt--TWBERP-e2pheu2
Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.
In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential.
Discover:
How to segment your audience for maximum impact
The surprising truth about customer purchase behavior during BFCM
Why SMS is a game-changer for inbox competition
Tips to turn your Black Friday buyers into loyal repeat customers
Timestamps:
00:00 - Introduction to the world's best email and retention podcast
02:00 - Optimizing Black Friday email messaging strategies
04:15 - Insights on customer purchase behavior during Black Friday
06:30 - Importance of SMS for inbox competition during Black Friday
09:00 - Segmentation strategies for maximizing Black Friday results
12:00 - Turning Black Friday buyers into repeat customers
Hashtags:
#EmailMarketing #RetentionStrategies #BlackFridayMarketing #SMSMarketing #CustomerSegmentation #EcommerceTips #DTCGrowth #DigitalMarketing #CustomerRetention #CyberMondaySales
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In this episode of the DTC Podcast, host Eric Dyck sits down with Liam Millward from Instant and Lachi Agnew from July to explore how cutting-edge email retargeting is transforming the way DTC brands engage with customers.
Try Instant.one ➝ https://www.instant.one/
July, a high-end luggage brand, faced a challenge—how to convert more visitors into buyers when their product isn’t consumable and relies heavily on winning the first purchase. That’s where Instant came in.
This conversation dives deep into how July used Instant’s shopper identification tool to send more targeted emails to previously anonymous visitors—leading to a 20% lift in incremental revenue through A/B testing. The episode also unpacks the technical differences between Instant and other data-focused tools.
Key insights:
How July tested Instant’s technology: A/B testing showed 20% more revenue from email flows.
High-intent targeting: Emails are only sent to visitors showing purchase intent (e.g., cart abandonment or multiple visits).
Low setup cost: Instant is plug-and-play, with integration completed in 3 days.
Staying compliant with Google rules: Minimal email sends with a focus on intent-driven messaging ensures compliance with stricter spam guidelines.
Competing in Q4: Why tools like Instant are essential for maximizing Q4 marketing budgets.
Connect with Lachi and July:
https://www.linkedin.com/in/lachi-agnew-2b495bb9/?originalSubdomain=au
Connect with Liam at Instant.one: https://www.linkedin.com/in/liammillward/
Timestamps:
00:00 - Introduction to Paid Acquisition Challenges
02:00 - Identifying Anonymous Web Traffic with Instant
04:00 - July's Growth Story and COVID Impact
06:00 - Increasing Email Reach and Revenue with Instant
08:30 - Black Friday and Cyber Monday Strategies
11:00 - Optimizing Email Flows for Higher Conversions
14:00 - Partnerships and Marketing Successes
16:30 - A/B Testing for Improved Marketing Results
18:30 - The Benefits of Instant's Automation Features
21:00 - Key Insights on U.S. Market vs. Australia
Hashtags:
#PaidAcquisition #EmailMarketing #CustomerRetention #EcommerceGrowth #BlackFriday #CyberMonday #JulyLuggage #EmailFlows #MarketingAutomation #InstantROI #DTCPodcast
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Today we're revisiting Apex Operator Sarah Carusona's talk from C-Suite Mastermind in Victoria BC.
Sarah has masterminded growth for brands like Olukai, Roark and now Alpha Lion along with cutting her teeth in the trenches of performancing marketing with Common Thread Collective.
In C-Suite Talk she gives you a simple mathematical model where the math actually maths, that actually leads you to your growth goals.
The ecom hiking map metaphor
Why last touch attribution still rules the day
Topline and bottom line dollars are the most important ones
Timestamps
00:00 - Intro to Sarah Carusona's Growth Strategy 02:15 - Importance of Real Math in E-commerce Attribution 04:30 - Aligning Business Goals with Key Metrics 06:55 - Balancing New and Repeat Orders for Growth 09:20 - Utilizing Last Touch Attribution and MMM for Clarity 11:35 - Forecasting and Adjusting for Seasonal Trends 13:55 - Leveraging Organic Video Strategy and TV for Brand Recall 16:30 - The Role of YouTube and Streaming in Brand Awareness 18:45 - Q&A and Wrap-up
Hashtags
#EcommerceGrowth #DTCStrategy #MarketingAttribution #SEO #BrandGrowth #CustomerRetention #BusinessMetrics #YouTubeMarketing #TVAdvertising #GrowthStrategy
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On today's AKNF we're revisiting Warp Drive's Brett Turner's talk at C-Suite Mastermind about the state of CRO in 2025 and the art of not leaving money on the table...
This talk focuses on helping you nail your testing methodologies so you can actually be sure that the tests you're running are actually working, also providing some fun live landing page and product page breakdowns that are worth finding on YouTube for the full experience.
Timestamps:
00:00 - Intro to CRO Strategy
02:10 - Importance of Page Speed in CRO
04:45 - Segmenting Traffic for Better CRO
07:15 - Tools for Landing Pages and Testing
09:30 - Headless Commerce Explained
12:20 - Live Website Audit and Key Takeaways
15:45 - Best Practices for Optimizing Above-the-Fold Content
18:30 - Audience Q&A and CRO Tips
20:55 - Final Thoughts on Building a CRO System
Hashtags:
#CRO #ConversionRateOptimization #EcommerceTips #PageSpeed #ShopifyOptimization #DigitalMarketing #LandingPageOptimization #HeadlessCommerce #WebsiteAudit #DTCMarketing #MarketingTips #SEO #ShopifyTips #PerformanceMarketing #EcommerceGrowth
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Welcome to DTC Podcast, today we're sharing another talk from C-Suite Mastermind, with friend of the Podcast Brandon Horoho from Montana Knife Co.
Brandon came to C-Suite and blew all our attendees away with this authenticity and story, and showed everyone what it looks like to plan ahead...we're talking 2 years of product launces meticulously planned out so that his team never has any questions about what they need to focus on.
I hope you enjoy it as much as I enjoyed hanging out with Brandon for a few days,
Timestamps:
00:00 - Introduction to Brandon Horoho and Montana Knife Company
02:00 - Origin Story: Building a Legacy Brand
04:30 - Overcoming Challenges: From Custom Knives to Mass Production
07:00 - The Drop Model: Scarcity and Community Engagement
09:30 - Email Marketing Strategy for Product Drops
12:00 - Expanding the Business: New Product Lines and Collaborations
14:30 - Challenges in Paid Advertising and Restricted Industries
17:00 - Growth Through Partnerships and Collaborations
19:30 - Manufacturing Limitations and Future Expansion Plans
22:00 - Nurturing the Community: Social Media and User Engagement
24:00 - Planning Product Drops and Managing Inventory
Hashtags:
#MontanaKnifeCompany #DTC #BrandonHoroho #KnifeDrops #EmailMarketing #Entrepreneurship #HuntingKnives #DirectToConsumer #EcommerceGrowth #SmallBusinessTips #BrandBuilding #ScarcityModel #SEO #DigitalMarketing #MadeInUSA #AmericanManufacturing #BusinessExpansion #ContentStrategy #MarketingStrategy #Collaboration
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Subscribe to DTC Newsletter - https://dtcnews.link/signupToday's AKNF Podcast is another session from C-Suite Mastermind with Avery from Pilothouse. For her talk she focused on how to grow your brand through ads on social media, in a way that resonates and actually performs with your target audience. Listen and you'll learn practical methods to discover, define, and speak to each of your customer avatars through your social media ads. Work with Aves and Pilothouse ➝ https://pilothouse.coTimestamps:00:00 Introduction & Common Mistakes by Brand Owners05:00 Story of Aunt Lala & Emotional Marketing10:00 Persona Development: Us on Us16:00 Case Study: Big Blanket's Persona Segmentation23:00 The Role of Humor & Getting Weird in AdsHashtags:#MarketingStrategy #BrandIdentity #CustomerPersona #EmotionalMarketing #CreativeAdvertising #PaidSocials #ContentCreation #SEO #DTCMarketing #PilotHouse #AIInMarketing #PersonaDevelopment #AdOptimization #BigBlanket #AdvertisingTactics #TikTokTrends #MarketingTips Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter
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