Episódios
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Have you ever wondered why some brands make you feel like you are part of something bigger? Why do certain products feel more personal and meaningful, even before you buy them? By listening this show, you’ll discover how the powerful idea of the “Belonging Effect” can reshape your approach to marketing and customer relationships. Ready to learn how to form lasting connections that go beyond simple transactions? Let’s jump right in!
Full Article: https://ecommercepsychology.com/the-belonging-effect-creating-community-around-products/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt oddly protective over a product you’ve barely just discovered? Or have you noticed how excited you get when you imagine owning something before you even click “Buy”? If these questions spark your curiosity, you’re in the right place! In this show, you will learn how the “Endowment Effect” and strategic pre-ownership language can boost the perceived value of products in e-commerce. By the end, you’ll know how to apply these insights in your own online store. Ready? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-endowment-effect-and-pre-ownership-language-in-e-commerce/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
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Have you ever wondered why certain brands make you feel an instant connection? Do you find yourself buying from those same brands again and again, almost without thinking? If so, you’ve already felt the power of the “Liking Principle.” By listening this show, you’ll discover how this principle works, why it matters in digital marketing, and how you can use it to create stronger, more loyal bonds with your own customers. Ready to learn how to become that brand everyone loves? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-liking-principle-building-brand-affinity-in-digital-environments/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why a simple shift from blue to red can instantly change how you feel about a website or a product? Or why certain color combinations grab your attention more than others? By reading this post, you will learn how color goes way beyond personal preference and becomes an essential force shaping our emotions and actions. Ready to discover how your brain transforms wavelengths of light into vivid experiences that guide your behavior? Let’s dive in and explore a world where color is more than just a visual detail—it’s a key to understanding how we think, feel, and make decisions.
Full Article: https://ecommercepsychology.com/the-neuroscience-of-color-beyond-preferences-to-behavioral-impact/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever purchased something and then felt a wave of relief, or maybe a moment of doubt? Would you like to know why those feelings appear and how brands can use them to create better experiences? By the time you finish listening this show, you’ll understand the power of relief in the post-purchase stage and see how it boosts customer loyalty. Ready to discover a whole new perspective on customer emotions? Let’s dive in!
Read full article: https://ecommercepsychology.com/leveraging-relief-the-post-purchase-emotional-strategy/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever scrolled through a massive product list and felt your head spin? Maybe you ended up buying nothing at all because there were just too many choices. If you’ve ever experienced that kind of “stuck” feeling, you’ve encountered choice paralysis. In this opening section, we’ll explore what choice paralysis means, why it matters to businesses, and what we aim to achieve by understanding it. By the end, you’ll see how too many options can hurt sales and learn why simplifying choices is crucial for better conversions. Ready to dive in?
Full Article: https://ecommercepsychology.com/combating-choice-paralysis-simplifying-options-for-higher-conversions/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why some customers keep coming back, almost as if they’re magnetically drawn to a brand? Or how certain companies manage to create a sense of loyalty that grows stronger year after year? In this show, you’ll uncover the psychological secrets behind commitment and consistency—and discover how they can supercharge your business results by increasing Customer Lifetime Value (CLV). By the time you finish reading, you’ll understand how to make small but powerful adjustments that lead customers to stay engaged for the long haul. Ready to dive in?
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever caught yourself humming a catchy tune from a commercial or replaying a brand’s distinct jingle in your head? Sounds can sneak into our minds and linger there far longer than visuals alone. If you’ve ever wondered why certain sounds influence you to trust, remember, or even make a purchase, you’re in the right place! By the time you finish listening this show, you’ll have a clear understanding of how audio branding can bridge the sensory gap in online shopping and boost customer engagement. Ready to explore the world of sonic branding? Let’s get started!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt that nagging itch to click on something just because you needed to know more? That feeling is no accident—it’s the power of curiosity at work! In this article, you’ll discover how to use curiosity gaps to spark that burning desire for answers and boost click-through rates. By the time you finish listening, you’ll learn the psychology behind curiosity, the building blocks of a curiosity gap, and how to apply these strategies across various marketing channels. Ready to dive in and uncover the secrets? Let’s get started!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever learned a new word, and then suddenly started seeing that word everywhere? It might feel like an odd coincidence, but it’s actually something called the Baader-Meinhof phenomenon. By the time you finish listening this show, you’ll understand why this happens, how it can shape marketing strategies, and how it can make your brand feel omnipresent in a crowded market. Ready to explore a fascinating cognitive quirk and turn it into a powerful marketing tool? Let’s dive in!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt an urge to do something nice for someone just because they did something nice for you first? That’s the power of reciprocity in action! By listening this show, you’ll learn exactly how offering free gifts can spark a chain reaction of positive feelings and purchases among your customers. Ready to discover how this instinctive urge to return favors can elevate your business strategy? Let’s jump right in!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why picking up a product in a store can feel so satisfying? Or how a soft sweater in a clothing shop can spark an instant connection? By listening this show, you will discover the fascinating role of touch in consumer behavior and how brands can replicate those feelings in the digital world. Ready to explore how our brains react to touch and how that impacts buying decisions? Let’s dive in!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why certain products carry an aura of prestige that makes people desire them at almost any cost? Or how a simple logo can spark envy or admiration from others around you? By the end of this show, you’ll discover the hidden forces that make people crave status products and how businesses leverage these forces to boost sales and loyalty. Ready to dive into the fascinating world of status-based product positioning? Let’s get started!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why a simple twist in words can change how you feel about a product? Or why certain online shops make you think, “I must buy this right now!”? The secret often lies in how the product information is presented, rather than *what* the information actually is. That’s the framing effect in action. By the time you finish listening, you’ll know how to use this powerful psychological tool to boost your product descriptions. Ready to dive in? Let’s go!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt tempted to buy something just because it was labeled “limited edition” or “only a few left”?
Do you wonder why these messages are so powerful, yet sometimes leave buyers feeling tricked?
In this show, you will discover how to use scarcity and urgency in an honest, ethical way.
By listening this, you’ll learn why scarcity can be both effective and trustworthy, how to avoid manipulative tactics, and how to respect your customers while still improving sales.
Ready to explore how you can boost your conversions without any shady tricks? Let’s jump right in!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why a simple smile or raised eyebrow can reveal so much about what we really feel? Our faces often communicate emotions faster than words. By listening this show, you will discover the fascinating world of facial coding technology—a method that captures our emotional responses just by analyzing subtle changes in our expressions. You will learn how this technology evolved, how it works, and why it is transforming the way brands create products and market them. Curious? Let’s dive in and explore everything from core concepts to future possibilities!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Ever felt a little nervous handing over your personal details on a website you’ve never visited before? Wondering if your money and information are truly safe online? By the time you finish listening this show, you’ll have a clear understanding of how trust functions in e-commerce and why it’s vital for your store’s success. Get ready to learn how to build emotional security for your customers, boost conversions, and stand out from competitors. Ready to dive in? Let’s begin!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever jumped to a conclusion about a product and then spotted more evidence to confirm your belief? That is the magic (or mischief) of confirmation bias. In this show, you will discover how confirmation bias shapes what people think of customer reviews and how it affects business decisions. By the end, you will have practical strategies for recognizing and managing this bias so you can create more balanced reviews and better serve your customers. Ready to dive in? Let’s begin!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why some online stores instantly look trustworthy, while others make you pause? Ever clicked away from a website because it didn’t feel “credible enough?” You’re not alone. When you finish listening this podcast, you’ll know exactly how to build a sense of authority that makes shoppers feel confident about hitting that “Buy Now” button. Ready to discover the secrets behind e-commerce credibility? Let’s jump right in!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why you sometimes feel excited when a price seems low, or why a certain deal makes your heart race? Could it be that your brain is doing more than just simple math when evaluating cost? By the time you finish listening this podcast, you’ll understand exactly how your brain processes prices on both a rational and emotional level. We’ll dive into key brain areas, uncover fascinating research methods, and explore how all this can shape real-world strategies in marketing and beyond. Ready to discover the secrets of price processing? Let’s begin!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com - Mostrar mais
