Episódios
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Have you ever received a free dessert at a restaurant without asking, or a handwritten thank-you note in your online order? Didn’t it feel special and exciting? This article is all about those little surprises that turn regular customers into enthusiastic fans. By reading this, you’ll learn how to tap into human psychology, create unforgettable moments, and inspire people to spread the word about your brand. Ready to discover the power of surprise and delight? Let’s jump right in!
Full Article: https://ecommercepsychology.com/surprise-and-delight-the-unexpected-elements-that-create-brand-advocates/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever stuck with a subscription service long after you stopped using it, just because switching felt like a hassle? Or perhaps you found yourself paying for a streaming platform you barely remember signing up for, yet you continue paying every month. If these scenarios sound familiar, you’ve encountered status quo bias in action.
In this show, you’ll learn what status quo bias is, why it plays such a key role in subscription-based businesses, and how you can either leverage it if you’re an established player—or overcome it if you’re new to the market. Ready to dive in? Let’s get started.
Full Article: https://ecommercepsychology.com/overcoming-status-quo-bias-in-e-commerce-subscription-models/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
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Hey there, ever wondered why some online businesses immediately feel trustworthy while others make you hesitate? Did you know that 98% of people say they rely on trust indicators before buying online? If you’ve been curious about how to make your online presence more credible, you’re in the right place. By listening this show, you’ll explore the entire journey of trust signals—from the most basic elements to advanced strategies that build lasting customer confidence. Ready to dive in and discover how trust can transform your business? Let’s get started!
Full Article: https://ecommercepsychology.com/trust-signals-the-complete-hierarchy-from-basic-to-advanced/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why you keep choosing the same coffee shop, clothing brand, or streaming service over and over again, even if new options pop up all the time? Could your brain be quietly guiding these decisions without you fully noticing? In this article, you’ll uncover the fascinating world of neural loyalty—where neuroscience, psychology, and marketing all converge to shape our brand preferences.
By listening this, you’ll learn how emotional systems, reward pathways, and habit loops come together to create powerful brand loyalties. You’ll also see how businesses can use these insights ethically to design more meaningful connections. Ready to discover how your brain becomes attached to certain brands? Let’s get started.
Full Article: https://ecommercepsychology.com/neural-pathways-of-brand-loyalty-how-habits-form-in-the-brain/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt instantly transported back to childhood by a simple melody or an old TV commercial? That comfortable, happy feeling is nostalgia. By listening this show, you’ll learn how marketers harness nostalgia to create powerful emotional bonds that boost sales. We’ll talk about why nostalgia is so potent, where it comes from, and how you can use it to help your business. Ready to explore this delightful journey into the past? Let’s begin!
Full Article: https://ecommercepsychology.com/nostalgia-marketing-emotional-anchoring-for-conversion/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Did you ever notice how a single dramatic event can shape your decisions for weeks afterward? Maybe you saw a glowing review of a product on social media, and suddenly you couldn’t stop thinking about it. Or perhaps you heard one alarming story about a certain service, and now you’re convinced it’s too risky. This tendency to rely on the most recently available information is known as the availability heuristic.
In this show, you’re going to discover exactly how our minds use recent and vivid experiences to shape our choices—especially our buying decisions. You’ll learn the psychology behind the availability heuristic, see how it influences consumer behavior, and find out what businesses can do to use (and not abuse) this mental shortcut. Ready to explore the secrets behind why those memorable moments stick in our heads? Let’s dive in!
Full Article: https://ecommercepsychology.com/availability-heuristic-why-recent-events-affect-purchase-decisions/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt surprisingly drawn to a product just because it seemed like a better deal compared to something else on the shelf? Or maybe you once bought a more expensive package because the cheaper one appeared less valuable by comparison? If these scenarios sound familiar, you’ve already experienced the power of contrast in pricing. By listening this show, you’ll learn how contrast shapes what you’re willing to pay, how your brain reacts to price differences, and why companies use this strategy to boost their sales. Ready to uncover the secrets behind these pricing tricks? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-law-of-contrast-in-pricing-strategies/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt like your phone is calling for your attention every few seconds? Do you wonder why certain apps, notifications, and advertisements seem almost impossible to ignore? By the time you finish listening this show, you will have a clear understanding of why our attention is such a prized commodity, how our brains respond to the constant demands on our focus, and what we can do to protect ourselves in a world overflowing with distractions. Ready to discover the secrets behind the so-called “attention economy”? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-attention-economy-neuroscience-of-capturing-and-maintaining-focus/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why some ads make your heart race with excitement, while others tap into your deepest worries? Imagine learning how to harness these emotions in a way that inspires action but doesn’t overwhelm. In this show, you will discover how hope and fear both influence buying decisions, and how you can skillfully balance them to create powerful marketing messages. By the end, you’ll have a clear roadmap for connecting with customers on a deeper level. Ready to explore the power of hope and fear? Let’s get started!
Full Article: https://ecommercepsychology.com/the-perfect-balance-of-hope-and-fear-in-product-marketing/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered how some brands make you feel like you truly belong? Or why you keep returning to a certain company, not just to buy but to be part of their story? In this show, we’ll explore how brands and customers can form a strong shared identity—one that goes far beyond mere transactions. By the end of this read, you’ll learn how unity works, why it matters, and how it can give businesses a competitive edge. Ready to discover a whole new way of connecting brands and people? Let’s jump in!
Full Article: https://ecommercepsychology.com/unity-creating-shared-identity-between-brand-and-customer/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why a website layout that seems obvious to you might feel confusing to someone else? Or why certain product descriptions spark a stronger emotional pull in one group but not another? By the time you finish listening this show, you’ll discover how the human brain’s wiring can differ between genders, shaping everything from trust in online stores to the way we respond to product images. Ready to explore how neuroscience brings a fresh perspective to e-commerce? Let’s begin!
Full Article: https://ecommercepsychology.com/gender-differences-in-neural-processing-of-e-commerce-environments/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why some brands make you feel like you are part of something bigger? Why do certain products feel more personal and meaningful, even before you buy them? By listening this show, you’ll discover how the powerful idea of the “Belonging Effect” can reshape your approach to marketing and customer relationships. Ready to learn how to form lasting connections that go beyond simple transactions? Let’s jump right in!
Full Article: https://ecommercepsychology.com/the-belonging-effect-creating-community-around-products/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt oddly protective over a product you’ve barely just discovered? Or have you noticed how excited you get when you imagine owning something before you even click “Buy”? If these questions spark your curiosity, you’re in the right place! In this show, you will learn how the “Endowment Effect” and strategic pre-ownership language can boost the perceived value of products in e-commerce. By the end, you’ll know how to apply these insights in your own online store. Ready? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-endowment-effect-and-pre-ownership-language-in-e-commerce/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why certain brands make you feel an instant connection? Do you find yourself buying from those same brands again and again, almost without thinking? If so, you’ve already felt the power of the “Liking Principle.” By listening this show, you’ll discover how this principle works, why it matters in digital marketing, and how you can use it to create stronger, more loyal bonds with your own customers. Ready to learn how to become that brand everyone loves? Let’s dive in!
Full Article: https://ecommercepsychology.com/the-liking-principle-building-brand-affinity-in-digital-environments/
Growth Suite Shopify App: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why a simple shift from blue to red can instantly change how you feel about a website or a product? Or why certain color combinations grab your attention more than others? By reading this post, you will learn how color goes way beyond personal preference and becomes an essential force shaping our emotions and actions. Ready to discover how your brain transforms wavelengths of light into vivid experiences that guide your behavior? Let’s dive in and explore a world where color is more than just a visual detail—it’s a key to understanding how we think, feel, and make decisions.
Full Article: https://ecommercepsychology.com/the-neuroscience-of-color-beyond-preferences-to-behavioral-impact/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever purchased something and then felt a wave of relief, or maybe a moment of doubt? Would you like to know why those feelings appear and how brands can use them to create better experiences? By the time you finish listening this show, you’ll understand the power of relief in the post-purchase stage and see how it boosts customer loyalty. Ready to discover a whole new perspective on customer emotions? Let’s dive in!
Read full article: https://ecommercepsychology.com/leveraging-relief-the-post-purchase-emotional-strategy/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever scrolled through a massive product list and felt your head spin? Maybe you ended up buying nothing at all because there were just too many choices. If you’ve ever experienced that kind of “stuck” feeling, you’ve encountered choice paralysis. In this opening section, we’ll explore what choice paralysis means, why it matters to businesses, and what we aim to achieve by understanding it. By the end, you’ll see how too many options can hurt sales and learn why simplifying choices is crucial for better conversions. Ready to dive in?
Full Article: https://ecommercepsychology.com/combating-choice-paralysis-simplifying-options-for-higher-conversions/
Growth Suite on Shopify App Store: https://apps.shopify.com/growth-suite
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever wondered why some customers keep coming back, almost as if they’re magnetically drawn to a brand? Or how certain companies manage to create a sense of loyalty that grows stronger year after year? In this show, you’ll uncover the psychological secrets behind commitment and consistency—and discover how they can supercharge your business results by increasing Customer Lifetime Value (CLV). By the time you finish reading, you’ll understand how to make small but powerful adjustments that lead customers to stay engaged for the long haul. Ready to dive in?
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever caught yourself humming a catchy tune from a commercial or replaying a brand’s distinct jingle in your head? Sounds can sneak into our minds and linger there far longer than visuals alone. If you’ve ever wondered why certain sounds influence you to trust, remember, or even make a purchase, you’re in the right place! By the time you finish listening this show, you’ll have a clear understanding of how audio branding can bridge the sensory gap in online shopping and boost customer engagement. Ready to explore the world of sonic branding? Let’s get started!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com -
Have you ever felt that nagging itch to click on something just because you needed to know more? That feeling is no accident—it’s the power of curiosity at work! In this article, you’ll discover how to use curiosity gaps to spark that burning desire for answers and boost click-through rates. By the time you finish listening, you’ll learn the psychology behind curiosity, the building blocks of a curiosity gap, and how to apply these strategies across various marketing channels. Ready to dive in and uncover the secrets? Let’s get started!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecommercepsychology.substack.com - Mostrar mais
