Episódios
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Ekaterina (Shpadareva) Gamsriegler, a seasoned growth and marketing expert, shared her insights on mobile app experimentation. Here are 5 key takeaways:Mobile experimentation is more complex: Release cycles are longer, and dependencies on app versions can slow down learning.Think beyond the app: Experimentation should encompass ads, store listing pages, and the app itself.Borrow insights from other areas: Use data from paid advertising to inform store listing optimizations.Interconnectivity is key: Changes in one area can impact others. Strong stakeholder management is crucial.Document everything: Detailed documentation helps track results and avoid surprises.Check out the full conversation on Experiment Nation’s YouTube channel!LinkedIn: https://www.linkedin.com/in/ekaterina-shpadareva-gamsriegler/#mobilemarketing #appmarketing #experimentation #growthmarketing #experimentnation
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Tracy Laranjo shares learnings from years of growing her career with Suchita Srinivasan, here are some key takeaways:1. CRO vs Experimentation: CRO focuses on driving performance and results, while experimentation centers around decision-making and validating ideas.2. Agency vs In-House: Tracy’s journey highlights the benefits of agency experience for rapid skill development and exposure to diverse challenges.3. Building Your Experimental Brand: Don’t be afraid to be yourself online, even if it’s not the typical thought leader persona.4. Adapting to Constant Change: Focus on fundamentals and building your skills; stay curious and open to new developments, but don’t fear the future.5. CRO is for Everyone: While AB testing requires scale, CRO encompasses qualitative research and user interviews, making it accessible for businesses of all sizes.
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This episode of Experiment Nation features an interview with Dr. Else van der Berg, a product management consultant for B2B SaaS startups and scale-ups. Dr. Else van der Berg discusses her process for helping companies become more outcome-driven, focusing on understanding the ideal customer profile (ICP) and its associated value. She also shares insights on common challenges faced during the testing phase, including participant recruitment, data analysis, and differentiating signal from noise.Highlights🎯 Dr. Else van der Berg emphasizes the importance of defining a narrow and well-defined ICP, emphasizing the need to focus on a specific customer segment.🔎 She believes in a layered approach to testing, using a variety of methods, including interviews, landing page tests, and moderated user tests.🗣️ Empathy plays a crucial role in interpreting user feedback, recognizing that data interpretation can be subjective and require a “gut feeling” alongside evidence.📈 Dr. Else van der Berg stresses the importance of finding a mentor within the field and learning on the job to master product management techniques.👩💻 She encourages aspiring product managers to reach out to her via LinkedIn to learn more and potentially connect for career advice.
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We recently had the pleasure of chatting with Rishi, a Shopify product expert. Here are 5 key takeaways for optimizing your product pages:1) Product pages are the Grand Central Station of conversions. They’re where buyers make the decision to buy or leave.2) Pop-ups aren’t as effective as you think. Focus on valuable content, not annoying interruptions.3) Content is king (but don’t be afraid to go long!). Detailed product descriptions are more effective than short ones.4) Build trust above the fold. Establish your company’s credibility before highlighting product features.5) Understand the filters buyers use. Address common concerns like “too good to be true” to build confidence.Want to learn more? Check out Rishi’s website, frictionlesscommerce.com!#ecommerce #productpages #conversionrateoptimization #marketing #experimentation
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Black Friday is coming, and the pressure is on. But don’t worry, Ilan Hurwitz has some expert advice to help you navigate the chaos.Here are five key takeaways from his chat with Tracy Laranjo:1) Start now! Don’t wait until the last minute to get buy-in and start testing.2) Speak the language of profit. Showcase the ROI of CRO to your stakeholders, focusing on increasing conversions and profits.3) Don’t be afraid to experiment. Test offers, product placements, and even email campaigns outside of standard website A/B testing.4) Focus on the customer journey. Don’t just look at your website. Analyze customer service tickets, reviews, and LTV to identify areas for improvement.5) Think beyond discounting. Explore creative offers like gift with purchase, cross-sells, and subscription incentives to boost sales.Get ready to conquer Black Friday!#BlackFriday #CRO #ecommerce #marketing #experimentation
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Experimentation is a journey, not a destination. Don’t expect to build a culture of experimentation overnight.Cross-functional teams are critical. Breaking down silos and bringing together engineers, product managers, and designers will create a unified vision and drive faster iteration.Leadership buy-in is essential. A top-down approach to embedding experimentation ensures everyone is on board and resources are allocated strategically.Don’t underestimate the importance of organizational rhythms. Establish clear processes and structures to ensure smooth collaboration and avoid friction.Embrace the growing pains. Change is rarely easy. Be prepared for challenges and celebrate milestones along the way.
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In this podcast episode of Experiment Nation, hosted by Charlotte Bomford, guest Iqbal Ali, an experienced web designer, researcher, and comic book writer, discusses the concept of solution bias and the importance of identifying underlying problems before diving into solutions. Ali emphasizes using AI to help understand problem landscapes, avoiding hastily jumping to solutions, and improving experimentation processes. The conversation covers techniques like premortems and frameworks to minimize potential issues and ensure experiments address real user problems. Ali highlights the collaborative potential of AI tools in maintaining the connection between problem statements and solutions, advocating for a more thoughtful approach to A/B testing and problem-solving in product development.
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Ruben de Boer, a lead consultant at Online Dialogue and the founder of Conversion Ideas, shares his approach to conversion rate optimization (CRO) and experimentation. With 15 years of experience, Ruben emphasizes the importance of data-driven decision-making and understanding human behavior. He highlights the shift from focusing solely on digital products to also optimizing organizational processes. Ruben provides insights into the challenges of implementing experimentation in organizations, the need for higher management support, and the significance of aligning with colleagues' goals and motivations. He advocates for a research-driven approach, continuous feedback, and fostering an experimentation culture within teams to drive better results.
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Tymur Donets, a seasoned Growth PM and experimentation consultant, shared some powerful insights during his Experiment Nation talk. Here are five key takeaways:Growth PMs are holistic: Don’t be siloed! Growth PMs work across the entire customer journey, ensuring marketing and product teams are aligned.Commercial awareness is key: Both Growth PMs and CROs must understand the business impact of their work and how it contributes to the bottom line.Empathy is vital: CROs need to understand the pressures their PM colleagues face and proactively offer support.Leverage your expertise: If you’re a CRO, consider specializing in Growth PM to expand your impact and skillset.Transparency is key: Clear communication between teams helps everyone understand their roles and collaborate effectively.Find Tymur on LinkedIn: https://www.linkedin.com/in/tim-donets-2358364aChapters:0:00 - Introduction and The Role of a Growth PM0:58 - Growth PM vs. Product Manager2:40 - Tymur’s Journey and How He Became a Growth PM5:23 - Importance of Business Savvy and Data Literacy8:30 - Bridging the Gap Between Marketing and Product Teams12:42 - Experimenters as Facilitators16:38 - The Complexity of a Product Manager’s Role19:50 - CRO Responsibilities and Building Relationships with PMs24:48 - Transitioning from CRO to PM29:00 - Finding Growth PM Opportunities and Wrap-Up#growthmarketing #experimentation #cro #productmanagement #collaboration
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Kelly Wortham dropped some serious knowledge bombs in our recent Experiment Nation chat. Here’s what stood out:- CRO isn’t just for marketers: Lawyers, project managers, even developers can thrive in this field. It’s all about a love of learning and adaptability.- Don’t underestimate the power of mentorship: Kelly has THREE mentors, each focusing on different aspects of her career. Find your own advisors to help you grow!- Certifications are nice, but experience trumps all: While CXL is great, hands-on testing platform experience is the real deal.- UX psychology is CRUCIAL: Understand your users’ motivations and behaviors to create truly effective tests.
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Simar, CEO and Founder of OptiPhoenix, shared invaluable insights on A/B testing and CRO at Experiment Nation. Here are 5 key takeaways:Don’t rely solely on macro goals: Micro goals reveal user behavior, driving better testing strategies and informing future hypotheses.Iterative testing trumps scrapping: Learn from failed tests by adjusting hypotheses and running new experiments, boosting your win rate.QA is critical, but often neglected: Invest time in thorough QA, ensuring your test is accurate and integrated correctly.Outsourcing AB test development can be beneficial: Consider outsourcing for faster scale-up, access to expert resources, and reduced development burden.Prioritize experimentation within your workflow: Make A/B testing an integral part of your product development process, leading to better decisions and faster results.
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Avishek Basu Mallick, a Senior PM at CheapOair, talks about:- Experimentation at scale: Even with high traffic, rigorous experimentation is crucial.- Idea generation: User research, NPS surveys, and internal stakeholders are valuable sources of experiment ideas.- Communicating progress: Regular updates with leadership build trust and ensure alignment.- Personalization is nuanced: Distinguish between customization, segmentation, and true personalization.- Generative AI’s potential: Explore its use for simplifying the travel planning experience.
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Michael St Laurent, a seasoned CRO expert, shared his insights on large-scale testing Here are 5 key takeaways for marketers:Prioritization is key: Large-scale testing requires prioritizing tests based on potential impact and aligning with overall business goals.AI is the future, but humans guide it: Mike emphasizes the power of AI in automating processes and analyzing data, but highlights the importance of human expertise and guidance.Data quality is crucial: AI models rely heavily on the quality of data. Invest in building a robust data infrastructure to ensure accurate results.People are the biggest challenge: Navigating internal politics and managing stakeholder expectations is often the biggest hurdle for large-scale testing.Building a testing culture is a win: The ultimate goal of large-scale testing is to create a data-driven culture that fosters continuous improvement and better user experiences.
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Ellie Hughes, a top CRO expert and Experimentor of the Year, shared some incredible insights in her recent Experiment Nation interview. Here are 5 takeaways to boost your experimentation game:- Start Small and Stay Curious: Ellie emphasizes that experimentation is a journey, not a destination. Start small, stay curious, and never stop learning!- Prioritize Value, Not Tasks: Focus your time on activities that truly drive client value, like uncovering insights and ideation, rather than spending hours on tedious tasks.- Set Clear Expectations: Clearly define reporting timelines and communicate about peeking, managing client expectations, and setting the stage for success.- Embrace Iteration: Experimentation is an iterative process. Be open to changing your process, adapting to new learnings, and continuously improving.- Maximize Impact Through Big Ideas: Larger changes can be easier to detect, resulting in faster results and more impactful growth. Encourage clients to think big!#experimentation #CRO #conversionrateoptimization #marketing #digitalmarketing #experimentnation
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Join us for a deep dive into conversion rate optimization on low-traffic sites with these actionable insights Chris MercerMeasure before optimizing: Understand the current user journey and behaviors to identify areas for improvement.Test sequentially: Iterate faster on low-traffic websites by testing changes sequentially instead of using AB tests.Focus on the right metrics: Prioritize actions that drive meaningful outcomes, such as lead generation or revenue.Listen to the market: Gather user feedback to inform your optimization strategy and meet their needs.Automate measurement: Leverage Google Analytics 4 to collect and analyze data effectively to guide decision-making.#CRO #Experimentation #ConversionOptimization
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Discover the power of experimenting to learn and win! 💪Nick Murphy shares his expertise on building learning libraries. Here are 5 key takeaways:- Learning libraries capture the “why” behind successful and unsuccessful tests.- Organize your learning library with consistent and digestible fields.- Use “broad” and “specific” learning columns for a layered understanding.- Encourage cross-team collaboration by sharing insights company-wide.- Learning libraries foster a culture of experimentation and growth.
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In this episode, senior customer experience leader, Courtney LeBlanc, reveals the ideal partnership between CX and experimenters and shares invaluable insights on:Forging powerful partnerships between CX and experimentersNavigating the daily demands of a CX leaderSimplifying CX workflows with customer insights... and so much more!Don't miss out on this enlightening conversation from an expert in the CX game!Find Courtney on LinkedIn ⤵LinkedIn: https://www.linkedin.com/in/courtney-leblanc-426920b3/00:00 Introduction and Mutual Appreciation00:27 Meet Courtney: Customer Support and CX Expert03:38 Building an Alliance with Customer Support06:11 Challenges and Strategies in CX Collaboration14:25 Data Analysis and Insights Sharing23:01 The Ideal Partnership Between CX and Experimentation24:47 Balancing Customer Insights and Business Priorities26:46 The Emotional Impact of Customer Support28:29 Communicating Customer Stories Effectively30:04 Leveraging NPS Data for Product Improvement32:08 Empowering Teams with Data Access33:06 The Importance of Experiment Communication37:53 Fostering Collaboration Between CX and Product Teams48:58 Reflecting on Growth and Collaboration50:22 Conclusion and Final Thoughts
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How do you get Product Managers to adopt Experimentation? Shagun Aulakh, the Director of Product Management - Experimentation at American Express shares with Rommil here tips. Here are just a few of the takeaways:1- Leadership advocacy is critical for embedding experimentation practices in a highly matrixed organization.2 - Prioritize education and internal PR to influence and persuade teams to embrace experimentation.3- Define success metrics for your experimentation program and map out a long-term plan for evolving maturity.5 - Identify champions within the organization to inspire and motivate other teams to adopt experimentation practices.5 - Democratize insights and share success stories to showcase the value and impact of experimentation.Watch Shagun here:Experimentation Elite in Birmingham UK: https://experimentationelite.com/#spe...Growth Marketing Summit in Frankfurt, Germany: https://www.growthmarketingsummit.com/en
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Learn about human-first engineering in this in-depth interview where Shawn David discusses strategies to organize work and to break down tasks into smaller digestible sessions. He explained the most effective ways for teams to discover the work that should be automated the most by focusing on the desires and strengths of individuals, to remove work that is menial specially to them. We explored the impacts on company culture that menial tasks can cause and discussed some of the pitfalls with new technologies as well as lessons to keep in mind while reviewing new tools and technologies.
Chapters
00:00 Introduction to Human First Engineering
00:55 Meet Sean David: The Pioneer of Human First Engineering
01:34 Breaking Down Tasks for Efficiency
09:56 The Importance of Time Tracking in Various Professions
16:51 Discovering Automation Opportunities
25:34 Maximizing Productivity: The Power of Uninterrupted Focus Time
26:59 Introducing Roman Santiago & Experiment Nation
27:13 The Impact of Menial Tasks on Team Mental Load
27:31 Exploring Company Culture and Employee Well-being
00:00 The Role of Menial Tasks in Shaping Company Culture
32:24 The Evolution of Work: From Henry Ford to Jeff Bezos
36:32 Navigating the Hype Around AI and Tools in the Workplace
47:45 Human-First Approach: Automating to Enhance Productivity
50:44 Closing Thoughts and Where to Find More
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