Episódios
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In this episode of the Feel Strong Podcast, host Justin McClintock talks with Hilary Young, a brand marketing and content specialist. Hilary discusses the importance of authentic communication, evolving your brand, and how to tell your story to connect with your audience. Whether you're a solopreneur or a business owner, this episode offers actionable insights into creating a brand that stands out.
The conversation gets deep into the art of brand strategy, from understanding your audience through psychographic profiling to crafting a brand message that resonates. Hilary emphasizes the importance of maintaining consistency in your messaging to create a trustworthy brand identity, while also allowing room for the brand to evolve and grow over time. She also shares how small businesses and solopreneurs can avoid common branding mistakes that lead to confusion and missed opportunities.
Hilary also touches on the pitfalls businesses face when branding, how to avoid them, and how businesses can leverage storytelling to connect with their audience in a meaningful way.
Expect to Learn:
How to develop a brand that reflects your true message.
The common branding mistakes that businesses make and how to avoid them.
The importance of consistency in communication and marketing.
How to evolve a brand over time without losing its core identity.
Why knowing your audience is key to successful branding.
Episode Breakdown with Timestamps:
[00:00:00] – Introduction: Justin introduces the episode and guest Hilary Young, setting up the conversation on brand marketing and content strategy.
[00:00:38] – Hilary’s Journey: Hilary talks about her transition from TV production to branding, and how storytelling has always been at the heart of her career.
[00:03:05] – What is a Brand?: Hilary explains how a brand is defined by what people say about you when you’re not in the room, and the importance of maintaining consistent messaging.
[00:18:16] – Brand Strategy and Audience: Understanding the importance of identifying your audience through psychographics and how to tailor your message to fit their needs.
[00:25:52] – Common Branding Mistakes: Hilary discusses the typical mistakes businesses make, such as inconsistent messaging and failing to adapt to their audience’s needs.
[00:32:31] – Consistency in Brand Communication: How brands evolve over time and why it’s essential to allow flexibility in your branding approach.
[00:37:20] – Staying True to Your Brand: Hilary emphasizes the importance of staying true to your brand and not feeling obligated to speak on every issue.
[00:44:18] – Growth Mindset in Branding: Hilary talks about the importance of clients being open to growth and feedback to get the most out of brand strategy work.
[00:52:32] – Fun Experiences in TV Production: Hilary recounts some of the fun projects she worked on in her TV career, including a skydiving prank for a brand campaign.
[00:55:57] – Contacting Hilary Young Creative: Hilary shares the best ways to reach her, including her website and social media platforms.
[00:56:48] – Closing Remarks: Justin wraps up the episode, thanking Hilary for the insightful conversation on branding and marketing strategies.
Checkout the Guest:
Website: HilaryYoungCreative.com
Instagram: @HilaryYoungCreative
LinkedIn: https://www.linkedin.com/in/hilarysiegelyoung
TikTok: https://www.tiktok.com/@hilaryyoungcreative
Find Out More About Feel Strong Fitness:
Website: FeelStrong.me
YouTube: FeelStrong Fitness
Instagram: @FeelStrongFit
Facebook: FeelStrong Fitness
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Justin discusses the importance of embracing challenges and deliberate stress as essential components of self-care and wellness. He also argues against the common notion that rest and recovery are the ultimate goals, emphasizing that true growth and adaptation often come from facing discomfort and pushing one's limits. Justin highlights the need for balance, especially during stressful times, and encourages listeners to seek challenges that foster personal growth and resilience.
Takeaways:
Sometimes things need to be really hard for growth. Rest and recovery are not synonymous with self-care. Deliberate stress can be beneficial for self-care. Resting more is not always the answer to discomfort. Finding balance is crucial during stressful times. Something is better than nothing when it comes to exercise. If things are easy all the time, we will not get better. Valuing yourself is central to effective self-care. Embrace challenges to foster personal growth. Lethargy and complacency do not help anyone.--- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support -
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In this episode of the Feel Strong Fitness Podcast, host Justin McClintock sits down with Dr. Erin Farmer, a seasoned physical therapist who specializes in pelvic health. With a focus on helping weightlifters, athletes, and those dealing with chronic pain, Dr. Farmer shares her journey from conventional physical therapy to running her own private practice. The conversation highlights the critical connection between pelvic health and overall well-being, discussing why this often-overlooked aspect of health is essential for long-term function and pain management.
Dr. Farmer also opens up about the unique challenges of operating a private practice, emphasizing the importance of integrity and individualized care in the healthcare industry. Together, they explore topics such as the minimum effective dose in training, adapting fitness routines to meet individual needs, and the necessity of a functional approach in both therapy and fitness. This episode is a must-listen for anyone interested in maintaining optimal health, particularly those navigating the demands of an active lifestyle.
Expect to Learn:
The connection between pelvic health and chronic pain.
The benefits of individualized and functional approaches in physical therapy.
How to navigate the challenges and rewards of private practice.
The importance of minimum effective dose training and managing expectations.
Strategies for adapting fitness routines to suit individual needs and life changes.
Episode Breakdown with Timestamps:
[00:00:00] - Introduction: Justin introduces the episode and welcomes Dr. Erin Farmer, setting the stage for their discussion on pelvic health and private practice.
[00:02:00] - Dr. Farmer’s Background: Dr. Farmer shares her journey into pelvic health and private practice, including her unique focus on weightlifters and athletes.
[00:10:30] - Pelvic Health and Chronic Pain: A discussion on why pelvic health is integral to addressing chronic pain and common misconceptions.
[00:20:00] - Private Practice Challenges: Insights into the difficulties and rewards of running a private practice, including the impact of business models on patient care.
[00:30:00] - Minimum Effective Dose in Training: The concept of minimum effective dose and how it applies to both physical therapy and fitness training.
[00:40:00] - Conclusion: Wrap-up of the episode with Dr. Farmer's contact information and final thoughts.
Checkout the Guest:
Website: https://www.erinleefarmer.com/
instagram :https://www.instagram.com/erinleedpt/
Linkedin: https://www.linkedin.com/in/erin-farmer-662b4912/
Find Out More About Feel Strong Fitness:
Website: Feel Strong Fitness
YouTube: Feel Strong Fitness Channel
Instagram: @feelstrongfit
Facebook: Feel Strong Fitness
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I'm talking about the importance of having a compelling why behind fitness and exercise goals. I discuss how strong motivation can help individuals stick with their fitness routines and achieve long-term success. We share stories of clients who are motivated by being able to keep up with their kids, pursue new hobbies, and improve their overall well-being. We emphasize the need to focus on one habit at a time and gradually build on it. I also encourage listeners to examine their why and ensure that it is personally meaningful and inspiring.
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In this episode of the Feel Strong Podcast, host Justin engages in a deep and insightful conversation with Shoshana Katz, a seasoned fitness professional specializing in pre- and post-natal fitness. Shoshana shares her expertise on how to stay fit during and after pregnancy, offering practical advice that challenges common misconceptions. The discussion covers the physical, mental, and emotional benefits of maintaining an active lifestyle throughout pregnancy, with a strong emphasis on individualized approaches that cater to each woman's unique needs.
Shoshana also discussed the importance of breathwork, a crucial yet often overlooked component of prenatal fitness. She explains how proper breathwork can help maintain core strength, support overall well-being, and prepare the body for the demands of childbirth. Whether you're a fitness enthusiast, an expecting mother, or a trainer working with pregnant clients, this episode provides valuable insights into the best practices for staying strong and healthy during this transformative period.
The benefits of strength training during pregnancy and why it's crucial for overall health.
Common misconceptions about fitness and pregnancy, and how to navigate them.
The role of breathwork in maintaining core strength and stability during pregnancy.
How to adapt workouts to suit individual needs and stages of pregnancy.
The mental and emotional benefits of staying active as a new mom.
[00:00:00] - Introduction: Justin introduces the episode and Shoshana Katz, setting the stage for their discussion on fitness, community, and health.
[00:05:00] - Shoshana’s Approach to Fitness: Shoshana talks about the philosophy behind BPM Fitness and the unique combination of kettlebell training and indoor cycling.
[00:15:30] - Building Community at BPM Fitness: The importance of creating a welcoming and supportive environment for all members.
[00:25:10] - Training During Pregnancy: Shoshana shares her experiences and insights on training through pregnancy, including breathwork and strength training.
[00:38:40] - Philly Spin-In and Community Impact: Discussing the Philly Spin-In event and its contributions to the Cardiac Center at CHOP.
[00:50:30] - Conclusion: Wrap-up of the episode with Shoshana's contact information and final thoughts.
Website: https://bpmfitnessphl.com/coaches/shoshana-katz/
Instagram: https://www.instagram.com/shobpmfitness
Facebook: https://web.facebook.com/BPMFitness
LinkedIn: https://www.linkedin.com/in/shoshana-katz
Email: [email protected]
Find Out More About Feel Strong Fitness:
Website: https://www.feelstrong.me/
Youtube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA
Instagram: https://www.instagram.com/feelstrongfit/
Facebook: https://www.facebook.com/feelstrongfit
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Justin discusses the idea that you can be strong enough and explores the concept of reassessing goals and priorities in fitness training. We emphasize that being strong enough depends on individual goals, such as sports performance, body composition, or general physical fitness. Listeners are encouraged to consider other aspects of fitness, such as mobility, balance, and skill, once they have achieved a certain level of strength. While coaches may be hesitant to bring up the idea of being 'strong enough' with clients who enjoy strength training, it's important.
Being strong enough depends on individual goals and priorities in fitness training. Once you have achieved a certain level of strength, it is important to reassess your goals and consider other aspects of fitness, such as mobility, balance, and skill. A balanced and holistic approach to fitness is important for overall health and well-being. Coaches should be open to discussing the idea of being strong enough with clients and helping them prioritize their goals.--- Support this podcast: https://podcasters.spotify.com/pod/show/feel-strong/support -
In this episode, host Justin discusses the intricate balance of community, coaching, and business with Giancarlo Regni, founder of G-Strength, a growing chain of small group personal training gyms in Philadelphia. They explore the core principles that have guided Giancarlo's journey from personal trainer to successful gym owner, emphasizing the importance of community, client care, and creating a sustainable business model in the fitness industry.
Giancarlo Regni is the founder and owner of G-Strength, a unique gym in Philadelphia that offers small group personal training with a strong emphasis on individualized programming and community building. With a background in personal training and a keen focus on creating sustainable, career-oriented roles for coaches, Giancarlo has expanded G-Strength into multiple locations, carving out a niche in the competitive fitness market.
Expect To Learn:
How Giancarlo transitioned from one-on-one personal training to opening multiple G-Strength locations.
The unique small group training model used at G-Strength and why it's different from traditional group classes.
The importance of creating a positive and sustainable work environment for coaches in the fitness industry.
How G-Strength fosters a welcoming environment for beginners and those intimidated by traditional gyms.
The long-term vision for G-Strength, including expansion plans and maintaining the core values that drive its success.
Checkout the Guest:
Website: https://g-strength.com/
Instagram: https://www.instagram.com/realgstrength/
Facebook: https://www.facebook.com/gian.regni/
Find Out More About Feel Strong Fitness:
Website: https://www.feelstrong.me/
Youtube: https://www.youtube.com/channel/UCM3MamtiSM-SbXv853clOIA
Instagram: https://www.instagram.com/feelstrongfit/
Facebook: https://www.facebook.com/feelstrongfit
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In this episode, I share a personal experience of witnessing a Philadelphia biker whose actions changed my day. This incident made me reflect on the concept of personal responsibility and how it applies to various aspects of life. While circumstances may not be our fault, it is still our responsibility to deal with them. Taking ownership of your situation and making the necessary changes, even if it means working harder than others, can be life-changing. That may mean being selfish at times to show up as the best version of ourselves.
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Lesha Voz is a Coach who's done a LOT- Lately they've co-owned a CrossFit gym in Philadelphia, and are now coaching in Mexico City! We talk finding Worth and Purpose as a Coach, the Value of Building an Inclusive Gym Culture, and Aligning Work with Values and Making Changes. If you want to hear a real one - listen up. Reach out at: vozstrong.com
@leshavoz
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The tension between custom, precise, individualization and highly scalable systems in the fitness industry is STRONG. While individualized solutions are recognized as necessary for people with significant problems or goals, they are difficult to implement and scale. Implementing individualized solutions requires highly skilled coaches who can address technical aspects and soft skills. Scaling individualized solutions is challenging due to the time and effort required. As a result, many people turn to systematized approaches that can be more easily implemented and scaled. However, these approaches may not provide the exact solution that individuals need. So what's a person to do? How can coaches make the greatest impact AND make a living? Let's talk about it
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Another LIVE podcast! I discuss the concept of a growth mindset versus a scarcity mindset and how it relates to fitness and wellness. Sharing insights from interviews with health and wellness professionals who emphasize the importance of hiring coaches with a growth mindset, I explain that a growth mindset is characterized by curiosity, a willingness to learn, and an openness to new ideas and approaches. I also highlight the benefits of being surrounded by people who challenge and push you to improve. You will be encouraged and challenged to cultivate a growth mindset and embrace opportunities for growth and progress. Listen up.
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Mari Rubin owns The Balance Room @balanceroomphl in Philadelphia and she is both a sharp thinker and an inspiration. We talk mission, vision, what makes a great instructor, and how mindset can be the breakthrough element that creates incredible progress on a fitness journey. Reach out to [email protected] or check out Balance Room locations at 501 Fitzwater St & 811 S 6th St in Queen Village, Philadelphia
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We need more great coaches, and we need greater breadth and depth across coaches. One awesome coach will not be the right coach for each person for a wide variety of reasons, and so we believe that encouraging greater and more competition is only good for both the industry and for individuals. What makes the right coach? Why don't people feel like a fit with one coach over another? Let's talk about it LIVE.
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We discuss a concerning interaction between a medical professional and a patient. The doctor made a judgmental and ill-informed comment about their progress. It is important for healthcare professionals to be thoughtful with their words and consider how they come across to patients. Fitness professionals can also have a big impact on patients, even with seemingly small comments. I encourage professionals to be aware of the lasting impact of their words and to double back and clarify if necessary.
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Megan Zander @zanderperform discusses her expertise in sports performance and psychology, emphasizing the importance of mindset and approach. She shares her journey of transitioning from a big box gym to starting her own practice, and the challenges of defining a niche. We delve into the concept of alter egos, mindset tools, and the application of performance techniques to various aspects of life. The conversation covers the importance of mindset, growth, and self-awareness in achieving success. Megan emphasizes the value of being open-minded, willing to challenge oneself, and embracing vulnerability. The discussion also highlights the significance of journaling, tracking progress, and seeking help from mentors.
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So you've hit a rough patch. How do you decide if this is just a tough phase you should push through, or if it's time to reassess your goals? Whatever your goals are, this is going to come up for almost everyone. We dig in on another LIVE podcast to talk details, benchmarks, and the path forward.
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Esther Beazer @healthyrootsesther is a coach whose mission includes helping women feel empowered and capable in their bodies. We talk about how she does it, as well as dig into her decision to become a coach while being a stay-at-home mom, the importance of decisive action, and her vision for the future.
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On this live podcast we discuss the value of experts and the importance of certifications, degrees, and experience. We explore the idea that just because something worked for one person doesn't mean it will work for everyone. We highlight the significance of testimonials and word of mouth in determining the credibility of an expert. Justin also highlights the need for nuance and a personalized approach when seeking out experts in various fields.
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Ashley Rogers @levelupstrength is an inspiring coach who offers 'The Main Character Collective.' Inspired by literary female protagonists, she's coaching women to 'Train to Carry the Plot' and be ready for their pivotal moments. We talk about motherhood, values, and why BookTok is a force for good. Listen up.
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How do you balance the workouts you WANT to do, the things you NEED to do, and what actually fits into your schedule? The answer might not be what you expect, AND we're doing it LIVE!
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