Episódios
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Are your goals big enough to bring transformation, not just transactions, into your life?
This week, Ana Trujillo Limón, Director, Editorial, sits down with executive business coach J.J. Peller to explore the power of setting ambitious goals. Join the conversation as they delve into why thinking beyond "realistic" goals can unlock your true potential.
J.J. unravels the art of goal-setting, emphasizing the mindset's role in overcoming challenges and the importance of having a clear, compelling vision.
This episode is packed with insights for financial advisors and anyone ready to take their aspirations to the next level!
J.J. Peller discusses:
(03:06) Why setting a grand vision is pivotal for success(08:04) The importance of mindset in achieving big goals(12:08) Personal anecdotes about doubling goals and the impact(17:45) The significance of accountability and mentorship(19:19) Strategies for committing fully to your goalsAnd moreResources:
Be Useful: Seven Tools for Life by Arnold SchwarzeneggerThe Science of Change by Dr. Richard E. BoyatzisConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with J.J. Peller:
Carson CoachingJ.J. PellerLinkedIn: J.J. PellerAbout Our Guest:
J.J. Peller helps ambitious, driven, growth-minded financial advisors maximize their potential so they can thrive in life and business. He believes that human potential is virtually limitless. Like 99.99% of people around the world, most have only scratched the surface of their greatest potential—a category J.J. acknowledges he is in as well.
J.J. is passionate about using his coaching skills to help financial advisors tap more of their potential, enabling them to deliver even greater value to even more people. He started his career as a financial advisor and witnessed firsthand the importance and meaningful impact financial advisors have on people’s lives.
Over time, J.J. realized his personal gifts, skills, and passions aligned more with helping advisors nationwide become the greatest version of themselves, so they can serve their clients at the highest level possible.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Is your client experience helping you grow—or driving business away?
Tammy Breitenbach, Executive Business Coach, joins Ana Trujillo Limón, Director, Editorial, to explore how advisors can design standout client experiences that foster loyalty and growth.
By combining human interaction, strategic service models, and technology, Tammy reveals how firms could transform relationships and drive profitability in a digital-first world.
Drawing from her client strategy and business growth expertise, Tammy also shares actionable steps for creating exceptional experiences that keep clients thriving and engaged.
Tammy discusses:
How consistent service models and strategic client segmentation could define and elevate client experience excellence, ensuring maximum impactThe value of leveraging advisory councils to gather client feedback, uncover blind spots, and focus on what matters most to clientsWays to optimize time and efficiency by delegating routine tasks and using AI-driven tools for personalized communications and seamless meeting follow-upsThe role of transparency in building trust, including how addressing mistakes honestly strengthens client relationships and loyaltyStrategies for implementing meaningful changes, such as focusing on one or two key improvements annually for sustainable growthHow technology and human interaction can create a standout client experience in a digital-first worldAnd much more!Resources:
ZocksMorningstarEp. 194: Tammy Breitenbach: Helping Advisors Transition Their BusinessConnect with Ana Trujillo Limón:
LinkedIn: Ana Trujillo LimónCarson Group LLCConnect with Tammy Breitenbach:
LinkedIn: Tammy Breitenbach, ACC, MBACarson Group LLCAbout Our Guest:
Tammy Breitenbach, ACC, MBA, is an Executive Business Coach at Carson Coaching. Tammy finds a business’ unique ecosystem by understanding the history, the team, and what makes each practice tick. She can advise how to implement improvements or processes in a way that will work effectively for them. Tammy is passionate about helping advisors draw absolute satisfaction from their practices – that includes running a business that functions well to support their more significant wants and purpose in life. Before joining Carson Group in 2018, Tammy spent 10 years of private consulting as the Principal Consultant of Catalyst Partners, a company she founded in 2008. At Catalyst, Tammy specialized in providing hands-on business counsel and leadership advice exclusively to owners of Independent RIAs and their key staff to help them grow stronger, more profitable businesses.
Send us your questions; we’d love to hear from you! Email us at [email protected].
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Are you spending too much time on tasks that are holding you back from your potential?
Ana Trujillo Limón, Director, Editorial, and Executive Business Coach Jessica Colston, MS, PCC, team up in this episode to reveal how delegation and AI could transform the way advisors approach their work.
Rather than simply assigning tasks, Ana and Jessica present delegation as a strategic approach to maximizing efficiency and personal growth. They share a practical framework for tapping into team strengths, engaging gig workers, and embracing technology to streamline operations.
Jessica also explores AI's impactful potential in financial advisory. Tools like Otter and Zocks help advisors summarize meeting notes, craft client communications, and spark creative ideas, freeing up time to focus on what matters most.
Listeners will gain actionable insights to deepen client relationships, optimize their workflows, and step into the work they love most, leaving routine tasks to trusted team members and cutting-edge tools.
Jessica Discusses:
Building Effective Teams: Use tools like the Kolbe assessment to delegate tasks aligned with team members’ natural strengthsImproving Client Experiences: Free up time for personalized attention, especially during sensitive momentsPractical Delegation Tips: Start small—identify two tasks to delegate this month. For guidance, try Carson Coaching’s “100 Tasks to Delegate” toolAnd much more!
100 Tasks Every Advisor Should DelegateOtter.aiZocks.ioKolbeFiverrUpworkNavigating Change in Financial Planning with Erin Wood, CFP®, CRPC®, FBS®Beyond Biases: Rethinking Behavioral Finance with Brian Portnoy, CFA
Resources:Connect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jessica Colston:
LinkedIn: Jessica Colston, MS, PCCCarson Group LLCCarson Coaching
About Our Guest:Jessica Colston’s passion is partnering with firm owners to discover the gap between their current situation and their desired success and then working with them to implement strategies that help them pursue their firm’s full potential. A strong advocate of the importance of goal setting and process-based businesses, she sees the timeless concepts outlined in Tested in the Trenches paired with executive coaching as a powerful way already-successful advisors can increase their IQ (Implementation Quotient) and break through plateaus.
Jessica earned her BA in Marketing from Grand Valley State University in Grand Rapids, MI. She later found her passion for coaching and consulting with business owners and earned her Executive and Professional Coaching Graduate Certificate.
Send us your questions; we’d love to hear from you! Email us at [email protected].
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Is traditional behavioral finance missing the mark?
Brian Portnoy, CFA, founder of Shaping Wealth, joins Ana Trujillo Limón, Director, Editorial, to introduce “Behavioral Finance 2.0,” a fresh take that goes beyond client-centric advice to a human-centric model.
Rather than “fixing” biases, Brian emphasizes tapping into clients’ real motivations and strengths. He shares how advisors can go deeper, guiding clients toward true well-being by focusing on the physical, emotional, spiritual, and financial dimensions of their lives.
Listeners will gain actionable insights into building trust and empathy with clients, moving them from “okay” to “great,” and creating more meaningful financial relationships that help clients thrive.
Brian discusses:
Why traditional behavioral finance often misses the point by pathologizing normal human behaviorsHow a human-centric approach helps advisors support clients’ full well-being—physical, emotional, spiritual, and financialShaping Wealth’s four-part model of flourishing, and how it lets advisors step into dual roles as “mechanics” for technical planning and “guides” for life’s big transitionsThe power of emotional intelligence (EQ) in building trust, empathy, and more impactful client relationshipsWhy understanding “money stories” helps advisors connect with clients on a deeper level by exploring what money really means to themThe future of behavioral finance—using insights from positive psychology to help clients live richer, more fulfilling livesAnd much more!Resources:
"The Geometry of Wealth" by Brian Portnoy"How I Invest My Money" by Brian Portnoy and Joshua Brown"The Investor's Paradox" by Brian PortnoyConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Brian Portnoy:
LinkedIn: Brian Portnoy, CFAShaping WealthAbout Our Guest:
Brian Portnoy is the founder of Shaping Wealth, a consultancy focused on helping advisors integrate human-centric, holistic approaches into wealth management. His insights on behavioral finance and emotional intelligence are transforming how advisors support clients through all aspects of life, emphasizing human flourishing over technical solutions alone.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Ever wondered why clients resist making financial decisions during life's biggest changes?
By focusing on change management and behavioral finance strategies.
Erin Wood, Senior Vice President of Financial Planning at Carson Group, joins Ana Trujillo Limón, Director, Editorial, to explore how financial advisors can support clients during major life events.
Drawing on Bruce Feiler's concepts of "flashbulb moments" and "life quakes," Erin shares actionable steps for incorporating empathy and structure into planning.
Listeners will learn how to apply behavioral finance insights, overcome decision paralysis, and enhance client outcomes through strategic environment adjustments and refined financial approaches.
How change management principles help advisors guide clients through career changes, loss, and other significant life eventsThe influence of "flashbulb moments" and "life quakes" on financial behaviors, and how advisors can navigate these pivotal experiences using Bruce Feiler's frameworkThe five stages of change—pre-contemplation, contemplation, preparation, action, and maintenance—and how to support clients through each stage, especially when partners are at different phasesCommon behavioral biases, including money avoidance, money worship, and money vigilance, and tools like the "postcard exercise" to uncover clients' financial prioritiesEffective methods for overcoming decision paralysis to help clients move past indecision, address biases, and achieve aligned financial goalsHow small changes in the environment, inspired by Dr. Wendy De La Rosa's insights, can enhance financial discipline, such as pairing budgeting with rewardsThe importance of continuous learning in behavioral finance, with recommendations for certifications like the Behavioral Financial Advisor (BFA) for practical applicationAnd much more!
Erin discusses:Resources:
Bruce FeilerEp. 254: Understanding Behavioral Finance to Improve Client Outcomes with Dr. Wendy De La RosaConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Erin Wood:
LinkedIn: Erin Wood, CFP®, CRPC®, FBS®Sweet Financial PartnersCarson WealthAbout Our Guest:
Erin Wood is an experienced financial planning professional with a focus on behavioral finance and change management. She helps clients and advisors navigate the complexities of life transitions by integrating empathy and evidence-based strategies into financial planning. Erin is passionate about continuous education and practical applications of behavioral finance to create more meaningful client relationships.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Why do clients resist sound financial advice, even when it’s in their best interest?
It’s not about logic—it’s all about psychology.
Behavioral scientist Dr. Wendy De La Rosa, Assistant Professor at The Wharton School, joins Ana Trujillo Limón, Director, Editorial, to reveal the surprising factors behind client resistance and how financial advisors can use these insights to transform their approach.
Dr. De La Rosa shares cutting-edge research on income volatility, generational behavior trends, and the powerful role of perception in financial decision-making. Financial advisors will learn actionable strategies to navigate these complexities, build personalized client plans, and strengthen client relationships by understanding the psychological tools that truly drive behavior.
Dr. Wendy discusses:
How income frequency influences client spending and saving behaviorsThe essential role of financial advisors in guiding clients through an increasingly manipulative financial landscapeThe impact of financial shame and how empathetic advisory practices can help clients overcome this barrierThe power of environment design in encouraging positive financial behaviors through simplified processesGenerational trends, focusing on Gen Z’s pragmatic and value-driven approach to finances, and how advisors can tailor their guidanceThe concept of "financial health days" and how structuring them can empower clients to take manageable steps toward financial wellnessPractical tools like the "Three B Framework" (Behavior, Benefits, and Barriers) that advisors can use to positively influence client decisionsAnd much more!Connect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Wendy De La Rosa:
The Wharton SchoolLinkedIn: Wendy De La RosaAbout Our Guest:
Dr. Wendy De La Rosa is an Assistant Professor at The Wharton School and a leading behavioral scientist with a focus on financial decision-making. Her research explores the intersections of emotions, perceptions, and behavior, impacting the way individuals manage their money. She collaborates with companies and advisors to develop strategies that positively influence client outcomes, particularly during moments of income fluctuation. Dr. De La Rosa is passionate about bringing behavioral finance insights into advisory practices, helping financial professionals better connect with and support their clients.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Are you leveraging estate planning to strengthen your client relationships and grow your financial advisory practice? Learn how estate planning can deepen your client relationships and propel your advisory practice to new heights.
In this episode, Ana Trujillo Limón, Director, Editorial, speaks with Andres Mazabel, Head of Advisor Sales at Trust & Will, about the significance of estate planning and longevity planning in the financial services industry. They emphasize the importance of integrating estate planning into advisory practices, discuss trends differentiating estate planning needs across demographics, and delve into the educational tools and strategies available to help advisors navigate this essential topic. By listening to this episode, advisors will gain insights into how they can enhance their practice by effectively incorporating estate planning into their services.
Andres discusses:
His experience in private banking and the impact of not having an estate planThe role of financial advisors in estate planning and how to educate clients on this critical topicKey trends in estate planning, particularly among millennials and Gen Z demographicsWhat advisors should look for when choosing the right estate planning tool for themHow advisors can leverage the right tools and platforms, like Trust & Will, to meet client expectations and enhance advisor-client relationships.Practical advice on initiating estate planning conversations with clients and integrating it as a core component of financial advisory practices.And moreConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Andres Mazabel:
Trust & WillLinkedIn: Andres MazabelAbout Our Guest:
Andres Mazabel, Head of Advisor Sales at Trust & Will, is helping to solve why more than 60% of families don’t have a plan to protect their loved ones. Trust & Will is a modern platform that simplifies estate planning, making it affordable and accessible to everyone. Andres manages relationships with RIAs and financial advisors to help add more value to their clients. As a consultative sales executive with over a decade of experience in Private Banking and the SaaS industry, Andres is passionate about building client relationships and finding solutions to their challenges. He thrives in team environments and enjoys presenting to C-Level executives. He has successfully managed the most profitable clients for two top 50 global Fortune 500 companies and is fluent in both Spanish and English.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Are you prepared to bridge the gap between wealth management and longevity planning? Learn how Kena Pettijohn is paving the way to plan for a financially stable future for the aging population.
In this episode, Ana Trujillo Limón, Director, Editorial, dives into this month’s topic, estate planning and longevity planning, with Keena Pettijohn, CEO and Founder of Lifelogixs. Keena shares her 30-year career journey in financial services, the pivotal milestones, and the significant gap she identified between wealth management and longevity planning. Perfect for advisors interested in learning about the significance of understanding clients' life goals, and the integration of technology in wealth management.
Keena discusses:
Her early career and how she got started in the financial industryThe importance of having a clear purpose and a servant mindsetThe gap between financial planning and the longevity needs of clientsHow advisors can turn financial coaching into life coaching by integrating financial wellness and holistic planning into their practiceHer work in wealth management for aging clients and the concept of aging in placeThe importance of integrating financial planning with the real-life needs of aging clients, especially those wanting to age in placeHow advancements in technology can complement financial planning and help address the specific challenges of the aging populationAnd moreKeena Pettijohn is not an affiliate of CWM, LLC. Opinions expressed by guests of this podcast may not be representative of CWM, LLC.
Resources:
Lifelogixs: The Sassy ResourcesConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Keena Pettijohn:
LifelogixsLinkedIn: Keena PettijohnAbout Our Guest:
Keena Pettijohn, CEO and Founder of LifeLogixs is an accomplished Wealth Management Executive with over 25 years in Financial Services, Private Banking, Financial Planning and Trust Solutions in the Bank, Credit Union, and RIA Distribution Channels. Keena is a Leader for the Bank, Insurance, and Securities Association’s Innovations Lab, BISA’s organization to highlight emerging FinTech firms that support BISA’s membership.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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On a first date, it’s a good idea to avoid talking about money, religion, and politics. While avoiding money talk with a client is an impossibility, it’s still a good idea to keep religion and politics out of the conversation.
This week on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, welcomes Megan Belt, Director of Public Relations at Carson Group, to discuss some of the best practices for communicating with clients during heated discussions, particularly surrounding election years.
Megan starts by describing how to create a comprehensive communication plan for yourself and your employees in order to cover the grounds of what is appropriate to talk about, and what should be kept as inside thoughts. Ana and Megan then discuss the different ways you can discuss the current political and economic climate with your clients, while avoiding creating any uncomfortable situations. Tune into this episode for insights and professional advice if you have ever wondered where to draw the line between personal and professional conversations.
Megan discusses:
How to establish a clear communications policy with employeesThe importance of staying informed with current events in order to discuss how they affect your clients’ financial plansStaying calm and taking time to reflect personally on any thoughts or opinions before you put them online for everyone to seeHaving a firm, but still empathetic tone when speaking with a client who is getting heated about certain topicsRemaining politically neutral when working with clients and making sure to always be doing what is best for them, regardless of their political viewsAnd moreResources:
Carson Group Insights BlogPublic Relations Society of AmericaConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Megan Belt:
LinkedIn: Megan BeltTwitter (X): @meganbeltAbout Our Guest:
Megan Belt is the Director of Public Relations at Carson Group. As a results-driven leader, Megan has experience developing strategic communications plans for organizations ranging from small startups to Fortune 500 brands.
Megan has held roles on both corporate communications and agency teams and has a proven track record of establishing executive thought leadership programs and developing integrated communications strategies.
Megan’s passion for public relations extends far outside of her agency role. She enjoys volunteering her time to help local nonprofits and small businesses tell their stories. She also had an active role in the Omaha PR community, having served on the board of directors for the Public Relations Society of America (PRSA) Nebraska Chapter and mentoring young professionals in her role as professional advisor for the University of Nebraska Omaha’s PRSSA student chapter and its student-run PR Firm, MavPR.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Data shows that regardless of who is currently in office, the ebb and flow of the markets and economy continues to move to its own rhythm.
Opinions and emotions go hand in hand and can often create biases when discussing financial plans with a client.
This week on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, welcomes back Greg Opitz, Executive Business Coach at Carson Coaching, to discuss client communication strategies during times of change. They unpack the importance of truly knowing who your clients are when discussing changes in the political and economic landscape. Avoiding jokes or comments about current events could be the difference between maintaining or losing a client.
Sharing loads of quotable advice and gold nuggets of wisdom, Greg continues to emphasize that sticking to your process is key and keeping track of milestones in your clients’ financial plans is a crucial factor in communicating their achievements to them in times when they feel that they aren’t doing as well as they should.
Greg discusses:
Really getting to know who your clients are in order to avoid unintentional offense when discussing polarizing topicsUnderstanding your own biases and beliefs and recognizing how they can affect your judgment and decision makingThe most important “P Words”: planning, process, and peopleStaying true to your processes, even when it feels as though turbulent and uncertain changes are comingKeeping track of milestones in a financial plan in order to reassure clients that they are doing well when they feels as though they are notAnd moreConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Greg Opitz:
Carson CoachingLinkedIn: Greg OpitzAbout Our Guest:
Greg Opitz is the Executive Business Consultant at Carson coaching. Greg has been working with financial planners for his entire professional career. Before joining Carson Coaching in May 2006, Greg served seven years as Director, Certification Services at the Certified Financial Planner Board of Standards. For the four years prior to his experience at the CFP Board, Greg was the Director, Student Service Center at the College for Financial Planning. He likes to joke with members, “I spent four years educating advisors, then seven years certifying them, and now consulting with them to enhance their practice and their lives.”
Send us your questions, we’d love to hear from you! Email us at [email protected].
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How prepared are you for the changing landscape of financial advisory with AI tools at your disposal?
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Eric Ludwig, PhD, CFP®, Asst. Prof. of Retirement Income, Director: Center for Retirement Income, RICP Program Director, The American College of Financial Services and Chet Bennetts, CFP®, CLU®, ChFC®, RICP®, CLF®, Assistant Professor, Financial Planning and CFP®/ChFC Program Director, The American College of Financial Services about the integration of AI in finance. They share engaging anecdotes from their personal journeys and offer insights on how AI can streamline workflows for financial advisors. Listeners will gain a deeper understanding of AI's capabilities, the importance of quality prompting, and the potential biases in AI-generated content.
Eric and Chet discuss:
The story behind how their research on AI in the financial services industry beganThe top takeaway from their Journal of Financial Planning article about how AI can help advisorsThe importance of prompting in obtaining accurate AI responses and understanding AI's limitationsReal-world applications of AI in the financial services sector and its impact on marketing and client communicationThe cautions advisors should keep in mind as they start their AI journeyHow we should reframe our thinking about AI in the financial industryAnd moreResources:
Streamlining Financial Planning with ChatGPT: A Collaborative Approach Between Technology and Human ExpertiseRetirement Income Literacy QuizSamantha Allen: How AI is Transforming Digital MarketingThe Digital DebriefConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Eric Ludwig:
The American College of Financial ServicesLinkedIn: Eric LudwigConnect with Chet Bennetts:
The American College of Financial ServicesLinkedIn: Chet BennettsAbout Our Guests:
Eric T. Ludwig, PhD, CFP®, is an accomplished retirement income planning expert, assistant professor of Retirement Income, and RICP® program director. As director of the Center for Retirement Income at The American College of Financial Services, Eric is passionate about developing research and innovative solutions that help investors achieve financial security and personal fulfillment, two essential components of overall retirement well-being.
An assistant professor of Financial Planning and the ChFC® and CFP® Certification Education Program Director at The American College of Financial Services, Chet Bennetts also serves as the Larry R. Pike Chair for Insurance and Investments. With over 20 years in the financial services industry, Bennetts has served in roles from customer service, to being a financial planner, to managing 80 advisors in over 5 states. Currently completing his PhD in Personal Financial Planning at Kansas State University, Bennetts’ research focus and passion is in the area of behavioral finance – specifically how financial well-being affects physical and psychological well-being – and particularly among service members and Veterans.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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How can financial advisors best leverage AI to revolutionize their digital marketing efforts?
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, welcomes Samantha Allen, Senior Vice President of Digital Marketing at Carson Group, to explore the intersection of digital marketing and the financial services industry. Samantha shares her unique journey from advertising agencies to financial services, emphasizing the importance of social media, compliance, and AI in marketing strategies. Samantha shares her journey from agency life to a key role at Carson Group and valuable insights into effectively using AI tools like ChatGPT while also emphasizing the importance of human connection in a digital world and offers practical tips on balancing professionalism with authenticity.
Samantha discusses:
Her journey from agency work to leading digital marketing at Carson GroupThe importance of human connection and authenticity in digital marketingHow she uses AI tools like ChatGPT to streamline content creation, allowing more time for strategic tasksHow advisors can utilize AI to their benefit and what pitfalls to avoidHow a good compliance team can actually help you innovate in a regulated industryWhy advisors should focus on actionable metrics like website analytics and source reports to drive digital strategyWhat resources Carson makes available to our partners and those within our ecosystemWhy advisors need to reframe their thinking when it comes to digital marketingAnd moreTune in to learn how you can enhance your digital marketing efforts and create meaningful connections in the financial services industry.
Resources:
Excell 2024: The Advisor Growth ConferenceCarson Group: Marketing MonitorThe Mitlin Money Mindset Podcast: The Digital Debrief with Samantha Allen, Episode #167Connect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Samantha Allen:
The Digital DebriefLinkedIn: Samantha AllenAbout Our Guest:
Samantha Allen is a digital marketing expert with ten years of experience in integrated advertising. Sam is never short on ambition to tackle new and challenging projects and always has fresh ideas to contribute. She is an experienced leader who has a strategic understanding of the digital marketing landscape and a passion for innovation.
In Samantha’s free time, she loves running, reading, hanging out with her golden retriever, and cheering for the Nebraska Cornhuskers!
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Want to learn how female entrepreneurs are reshaping the investment landscape?
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Jessica Golson, CIPM, SVP, Investments and Trading at Carson Group, and Erin Wood, CFP®, CRPC, FBS®, SVP, Financial Planning and Advanced Solutions at Carson Group.They explore the dynamics of trends in investing, featuring an insightful discussion on the Women's CEO Strategy and Fund at Carson. As they walk us through their respective journeys and how they contribute to creating a client-centered approach at Carson.
They discuss:
Erin and Jessica's paths to leadership in the financial industryThe integration of Carson's values in investment strategiesAn inside look at the Women's CEO Fund and its significanceCurrent trends in investing, including the impact of AIThe impact of behavioral finance on investment trends and client relationshipAnd more!Resources:
Facts Vs. Feelings Podcast with Ryan Detrick & Sonu VargheseCarson Group - ResearchRock The Street, Wall StreetConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jessica Golson:
LinkedIn: Jessica GolsonConnect with Erin Wood:
LinkedIn: Erin WoodAbout Jessica Golson:
Jessica Golson received a Bachelor of Science in Business Administration from the University of Nebraska Omaha, where she majored in Finance, Banking, and Investment Science, and minored in Management. In 2012, she received a Masters of Investment Management and Financial Analysis from Creighton University. She currently holds FINRA Series 7 and 66 security licenses.
She brings over 10 years of industry experience striving to help advisors succeed. Since starting in the industry as an advisor she has since held influential roles in Trading, Performance, and Management. In her previous positions, she sought out opportunities for operational efficiencies and acted as a catalyst of change; improving many of the processes and procedures.
Outside of work, Jessica soaks up every second she can with her husband Terrance, and their three amazing children, Wyatt, Jacob, and Adalynn.
About Erin Wood:
Erin Wood, CFP®, CRPC®, FBS®, has been a voice for humanizing financial planning for more than 20 years. As the financial planning leader at one of the nation’s fastest growing RIAs and advisor platforms, Erin speaks and works with firms nationally on how to incorporate a people-first planning approach within their firms, using tax planning, trust, retirement and insurance strategies. She’s been featured in The Wall Street Journal, Barron’s, NASDAQ and MarketWatch. In 2023, Erin was named “Thought Leader of the Year” at WealthManagement.com’s annual “Wealthies” awards.
Erin graduated from Northwest Missouri State University in 2002 with a B.S. in communications and finance. She holds a CERTIFIED FINANCIAL PLANNER designation, as well as Chartered Retirement Planning Counselor and Financial Behavior Specialist designations. She received her M.S. in financial psychology and behavioral finance from Creighton University.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Women-led companies aren’t just a moral choice, they can be a smart financial investment.
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Jake Bleicher, CFA, Portfolio Manager, about investing trends with a special focus on the Carson Women's CEO Fund. Jake shares his unique journey from pre-med to the financial industry, offering listeners a fascinating story about how his personal and professional experiences have shaped his approach to investing. Driven by his desire to create a better world for his daughter and backed by compelling data, Jake reveals how investing in women-led companies can outperform the market. You’ll gain insights into the importance of female leadership in companies and the measurable impact it can have on performance, as well as an understanding of current investing trends including AI, and Jake's vision for a more inclusive future in leadership roles.
Jake discusses:
His career journey and transition into financeThe Women's CEO Fund’s concept, performance, and Jake’s personal motivation behind itThe shining statistics of women-led companies in the S&P500’s top 20 companiesThe impact of female leadership on company performance and gender representation statisticsThe top stories of the women featured in the Women’s CEO fundHow advisors can access the Women’s CEO fundCurrent investing trends, with a focus on the rise of AI and its future implicationsAnd moreResources:
Excell 2024: The Advisor Growth ConferenceConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jake Bleicher:
LinkedIn: Jake [email protected]About Our Guest:
As a Portfolio Manager, Jake helps manage Carson’s proprietary in-house strategies and supports partners with any questions about equity markets. Jake has been at Carson Wealth for over nine years. Prior to Carson, he worked as a Financial Analyst at SilverStone Group, Inc. He holds a bachelor’s degree in Chemistry and an MBA from Creighton University. He also received his Master’s of Securities Analysis and Portfolio Management (MSAPM) and is a CFA® charter holder. He enjoys spending time with his family, fishing, reading, and painting. He likes to exercise, and he grows lots of plants.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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How do some financial advisors seem to effortlessly connect and succeed with their clients?
This week we’re discussing the framework of Emotional Intelligence (EQ) and how it can significantly impact your success as a financial advisor and enrich your personal life.
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Greg Opitz, Executive Business Consultant at Carson Coaching, about emotional intelligence (EQ) in the financial services industry. They unpack its pivotal role in shaping successful advisors and individuals. By sharing intriguing anecdotes and practical advice, Greg sheds light on the fundamental components of EQ, such as empathy, self-awareness, and the nuanced art of communication. Greg also unpacks how life experiences forge our EQ, enhancing our ability to connect, empathize, and ultimately succeed in the dynamic landscape of financial advising.
Greg discusses:
A deeper understanding of EQ and its critical role in developing meaningful client relationshipsThe impact of EQ on client relationships, emphasizing the importance of active listening and genuine engagementHow being a better person ties into being a better advisorHow personal and professional challenges cultivate EQ, leading to better understanding and empathyPractical tips for enhancing your own EQ to become a more effective and empathetic advisorHow the next-gen of advisors can develop self-awareness and emotional intelligenceHow he gages emotional intelligence in interviews from a talent development perspectiveAnd moreResources:
Think Like a Monk by Jay ShettyNo Longer Awkward by Amy FlorianExcell 2024: The Advisor Growth ConferenceConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Greg Opitz:
Carson CoachingLinkedIn: Greg OpitzAbout Our Guest:
Greg Opitz is the Executive Business Consultant at Carson coaching. Greg has been working with financial planners for his entire professional career. Before joining Carson Coaching in May 2006, Greg served seven years as Director, Certification Services at the Certified Financial Planner Board of Standards. For the four years prior to his experience at the CFP Board, Greg was the Director, Student Service Center at the College for Financial Planning. He likes to joke with members, “I spent four years educating advisors, then seven years certifying them, and now consulting with them to enhance their practice and their lives.”
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Embracing authenticity can transform your professional journey.
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Dr. Ana María López Caldwell, Inclusive Leadership Consultant and Coach, about the pivotal role of authenticity, inclusion, and executive business coaching. They explore firsthand accounts of navigating challenges, leveraging personal experiences for growth, and the power of genuine leadership in the dynamic realm of financial services.
Dr. Ana María discusses:
What companies can do to be more welcoming to women of color coming into C-suite rolesHow leaders from marginalized backgrounds and C-suite positions can overcome the barriers they face Why it's crucial for underrepresented professionals to build their career on genuine and authentic foundations Practical tips for organizations on sustaining diversity, equity, inclusion, and belonging initiativesThe profound personal and organizational advantages of embracing DEI initiativesAnd moreResources:
Latinas in Tech Event: Authenticity Matters: Building Your Career on Genuine FoundationsCarson’s Blueprinting GuideThe Subtle Art of Not Giving a F*** By Mark MansonConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Dr. Ana María López Caldwell:
Dr. Ana Maria LCLinktree: Dr. Ana Maria Lopez CaldwellLinkedIn: Dr. Ana María López CaldwellAbout Our Guest:
As an inclusive leadership coach and consultant, Dr. Ana María is committed to supporting clients in their transformative journey to achieve empowerment and authenticity as they navigate the many challenges of being leaders.
Dr. Ana María works with organizations to create inclusive and equitable cultures, policies, and practices. She is a certified member of the International Coaching Federation and has over 15 years of experience in coaching, facilitating, and researching diversity, equity, and inclusion (DEI) topics.
Dr. Ana María holds a PhD in Latin American Studies from Tulane University, where she examined the socioeconomic stratification system in Colombia. She is fluent in Spanish and English, and proficient in Portuguese. She has a passion for cross-cultural learning and collaboration.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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What powers the future of financial advisory?
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Jessica Flynn, Director of Account Strategy at Intention.ly, about how to better engage the next generation of stakeholders and clients. They navigate through the evolving landscape of financial services, expanding on Jessica's journey from a reluctant start in 2008 to a passionate advocate for next-gen empowerment in finance.
Jessica discusses:
The importance of mentorship and guidance in empowering the next generation of financial professionalsHow we can engage next-gen stakeholders and clients effectivelyStrategies for enhancing client engagement and building meaningful relationships in the digital ageThe significance of succession planning and creating opportunities for next-gen leaders within financial organizationsThe importance of asking for what you want in your career and lifeHow financial advisors and professionals can navigate their career paths, promote personal growth, and embrace change and opportunities effectivelyThe intersection of technology, marketing, and finance in shaping the future of the financial services industryAnd moreDon't miss out on Jess Flynn's insightful journey and her forward-thinking approach to integrating technology and marketing to redefine success in the financial sector.
Resources:
Carson Group: Reframe Live Series AnnouncementJulie Ragatz, Ph.D.: Empowering Women in Wealth ManagementConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jessica Flynn:
Intention.lyLinkedIn: Jessica FlynnAbout Our Guest:
Jessica Flynn is bold, resourceful and fluent in all things "financial planning." Experienced fintech & marketing consultant. Artful negotiator and true collaborator. Independently responsible for identifying, developing and integrating custom projects that require prioritization and cross-department collaboration. Trusted to identify trends and opportunities within the Financial Services sector, and honing a network of professionals to deliver meaningful change. Continuously increasing levels of responsibility refining strategic partnerships and deepening revenue streams through comprehensive organization-wide solutions and service lines.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Are you ready to dive into what it takes to attract and retain the next generation of professionals in the finance industry?
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Carson’s next-gen professionals, Jalen Blackmon, Associate, Partnership Developmentat Carson Group, Jabin Moore, Associate Private Client Manager at Carson Wealth, and Isaiah Johnson, Associate, Partnership Development at Carson Group. They discuss the importance of attracting and retaining the next generation of professionals in the finance industry. The conversation delves into key aspects such as defining career paths and growth plans, the significance of having a sense of purpose at work, and the value of workplace diversity. Jalen, Jabin, and Isaiah provide valuable insights on how firms can create a culture that resonates with the Gen Z workforce and the skills necessary for young professionals to thrive in the financial services industry.
Key discussion topics:
The importance of defining career paths and growth plansSetting goals and milestones to gauge progressCultivating a sense of purpose in the workplaceBuilding diverse and inclusive workplace environmentsTransparency, communication, and a sense of belonging in workplace cultureNurturing curiosity, adaptability, and valuable connections in the workplaceInvolving Gen Z in decision-making processes and leveraging diverse perspectivesAnd moreResources:
Link to the blog that won’t be available until April 1st written by Jessica Colston about serving the next-gen stakeholdersConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jalen Blackmon:
Carson Group LLCLinkedIn: Jalen BlackmonConnect with Jabin Moore:
Carson WealthLinkedIn: Jabin MooreConnect with Isaiah Johnson:
Carson Group LLCLinkedIn: Isaiah JohnsonSend us your questions, we’d love to hear from you! Email us at [email protected].
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With studies showing that women often leave advisors if not feeling connected, wealth managers must understand the importance of building relationships with female clients. Tune in to the Framework Podcast episode featuring Debra Taylor, where we explore how intentional connections with women can lead to better client retention and satisfaction.
In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, interviews Debra Taylor, CPA/PFS™, JD, Certified Divorce Financial Analyst®, Founder, Wealth Advisor and Lead Tax Planner at Taylor Financial Group. Debbie shares her transition from a lawyer and CPA to establishing her successful firm, driven by a passion for personal finance. She highlights the challenges she faced as a woman in a male-dominated industry and discusses her approach to engaging women in finance, the significance of events tailored for women, and the importance of proactive tax planning. Debbie reflects on the biases women face, the need for perseverance, and the role of community and support in her success. She also debunks the glamorous image of wealth management, emphasizing hard work and passion.
Debra discusses:
Her journey from law to personal financeThe importance of providing forward-looking financial planningBuilding events to attract and empower women in financial planningThe impact of creating a supportive community for female clientsUnique tax planning challenges faced by women, including the "widow's penalty"The importance of proactive financial planning when addressing the challenges many women faceAnd moreResources:
Be Useful: Seven Tools for Life by Arnold SchwarzeneggerKamila Elliott, CFP® : Supporting Underrepresented TalentMary Bell Carlson, Ph.D., CFP®, AFC®: Emotional Intelligence & Client RelationshipsConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Guest Name:
Taylor Financial Group LLCLinkedIn: Debra TaylorAbout our Guest:
Debra Taylor, CPA/PFS™, JD, Certified Divorce Financial Analyst®, is the Founder, Wealth Advisor and Lead Tax Planner of Taylor Financial Group, LLC, a full service, woman-owned wealth management firm located in Franklin Lakes, NJ. Debra’s passion is in educating and empowering women and their families to take control of their future, advising in all areas, including investment management, insurance solutions, complex tax planning, retirement planning, and estate planning.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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Are organizations truly promoting inclusivity or making mistakes that harm underrepresented talent's mental health? Let's dive into the importance of sponsorship, safe spaces, and valuing diverse perspectives in creating a workplace where everyone feels valued.
Today on Framework, Ana Trujillo Limón, Director, Coaching and Advisor Content, and JaQ Campbell, Founder and CEO of Alexander Legacy Private Wealth Management, speak with Kamila Elliott, CFP®, Founder and CEO of Collective Wealth Partners to explore the power of sponsorship, the significance of building relationships to promote diversity, the need for safe spaces, and intentional actions to cultivate inclusivity and value diverse perspectives at work. They discuss the experiences of underrepresented groups in the financial industry, discussing the importance of inclusion, advocacy, and creating safe spaces for diverse talent. Kamila shares her personal journey, the challenges of being a woman of color in finance, and the significance of building relationships to overcome biases. The conversation also touches on the impact of remote work on feelings of safety and belonging in the workplace.
Kamila discusses:
Her journey into the financial profession and becoming chair of the CFP® boardChallenges faced by underrepresented talent in the financial industryHow sponsorship and mentorship play a crucial role in advocating for diversity and inclusion in the workplaceWhy building relationships and connecting with individuals from diverse backgrounds are vital for promoting understanding and inclusivityCreating safe spaces and valuing diverse perspectives to provide a sense of belonging for all employees with authentic leadershipHow to promote inclusivity, value diverse perspectives, and establish a workplace culture that supports and empowers all individualsAnd moreResources:
The Intelligent Investor by Benjamin Graham and Jason ZweigLegacy Lessons with JaQConnect with Ana Trujillo Limón:
Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with JaQ Campbell:
Alexander Legacy Private WealthLinkedIn: JaQ CampbellConnect with Kamila Elliott:
Collective Wealth PartnersLinkedIn: Kamila ElliottAbout our Guest:
Kamila Elliott, CFP® is the founder and CEO of Collective Wealth Partners. Kamila is a wealth manager with over 20 years of experience assisting high-net-worth individuals, endowments & foundations, and business owners with their financial planning, tax, and investment needs.
Send us your questions, we’d love to hear from you! Email us at [email protected].
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