Episódios
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Welcome to episode 252 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Patrick Iyampillai, an attorney and Partner of Hale Law. Patrick Iyampillai is an attorney and Partner of Hale Law, a personal injury law firm in Sarasota, Florida. He graduated from Florida State University with a Bachelor of Science and earned his law degree from Stetson University. Following graduation, outside of pro bono work, Patrick has dedicated himself to solely practicing plaintiff personal injury law. He has worked on hundreds of injury cases throughout the negotiation, litigation, mediation, and trial phases, and through them, he has recovered millions on behalf of the wrongfully injured and deceased. Patrick is the current President of the Manatee County Bar Association Young Lawyers Division, and he is proudly a member of the Million Dollar Advocates Forum. Recently, Patrick was awarded an inaugural 36 Under Thirty-Six Professionalism Award by The Florida Bar Young Lawyers Division, and last year he received a 35 Under 35 Award from SRQ Magazine. He has been invited to speak at Stetson Law, IMG Academy, and The Florida Holocaust Museum, and he is regularly featured on ABC 7 WWSB’s "Attorney Spotlight" program. In his spare time, Patrick enjoys golfing, traveling, playing guitar, attending concerts, seeking out the best food, and volunteering with Teen Court of Sarasota. What you’ll learn about in this episode: 1. The Importance of Annual Planning: Planning marketing strategies and budgets for the upcoming year. Reflecting on past performance and setting goals for the future. 2. Employee Recognition and Engagement: Conducting an annual breakfast meeting to appreciate and reward employees. Involving all team members in setting collective goals and incentivizing achievements. 3. Diversified Marketing Approach: Utilizing various marketing channels like TV, radio, billboards, and digital platforms. Creating a memorable slogan to differentiate the firm in a competitive market. 4. Strategic Branding: Developing a unique and memorable brand identity. Standing out in a crowded market by creating a distinct brand message. 5. Challenges in Growth: Dealing with recruitment and training challenges during rapid expansion. Promoting internal growth by providing advancement opportunities for existing staff members. Resources: https://halelaw.com/
https://www.facebook.com/gotohalelaw
https://x.com/gotohalelaw
https://www.linkedin.com/in/patrickiyampillai/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 251 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Marc Whitehead, Founding partner of Marc Whitehead & Associates. Marc Whitehead is double board certified in both Personal Injury Trial Law and Social Security Disability Law. He dedicates his practice to disability law, specializing in long-term disability insurance denials, Social Security Disability and Veterans Disability. He has authored multiple books on the topic of disability benefit claims and litigation. Based in Houston, Texas, Marc runs a national practice and has successfully litigated disability claims in 44 states and counting plus Puerto Rico.
Marc is the editor and publisher of the bi-monthly newsletter, “The Successful Barrister--Marketing, Management & Life Skills that Probably Won’t Get You Disbarred.”Marc is an adjunct practice advisor for Atticus, through which he advises and coaches other lawyers on running successful practices.
Mr. Whitehead is a past president of the Houston Trial Lawyers Association (HTLA), and a member of the Board of Directors of the Texas Trial Lawyers Association (TTLA). He is actively involved in the American Association for Justice (AAJ) where he was a past chair of the Insurance Law Section. He was also a member of AAJ’s Marketing and Practice Development Committee among many others. Mr. Whitehead generously donates to AAJ as a PAC Eagle and his firm is an AAJ Leaders Forum member. What you’ll learn about in this episode: 1. Why Daily Planning is Essential: How to start your day with clarity. Ways to pinpoint key tasks to drive your day forward with intention. 2. How to Leverage Time Effectively: What makes a Sunday planning session powerful. The role of a 90-day plan. 3. Learn the Eight Levers of Profitability: How brainstorming can unlock potential. Why no idea is too big or too small. 4. Why Focus and Adaptation Matter: How laser-focus can transform your productivity. The secret to staying relevant. 5. What it Means to Play Business as an Infinite Game: Why recognizing progress fuels motivation. How business is an ongoing journey. Resources: https://www.facebook.com/MarcWhiteheadandAssociates
https://www.linkedin.com/in/marcwhitehead/
www.successfulbarrister.com
www.disabilitydenials.com Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
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Welcome to episode 250 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken delves into the intricate world of associate attorney compensation. Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52. Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms." What you’ll learn about in this episode: 1. Compensation Models & Revenue Balance: - Salary, commission, or hybrid structures can be utilized for associate attorneys. - Associates should aim to earn no more than 20% of their revenue to maintain a balanced pay structure. 2. Hybrid Plans & Financial Alignment: - Consider implementing hybrid plans that combine base salaries with outcome-based commissions for attorneys. - Align attorney pay with the firm's financial health to incentivize revenue growth. 3. Transition to Commission-Based & Testing and Adjustment: - Transitioning to commission-based pay, including advance draws and performance incentives, can motivate attorneys to increase revenue. - Continuously test and adjust compensation strategies based on the firm's gross income and attorney performance. 4. Simplified Approach & Financial Benefits: - Simplify compensation structures by opting for a straight commission with advanced draws, potentially supplemented by a base salary and percentage for litigation attorneys. - Lawyers and associate lawyers may make more money with commission-based pay structures. 5. Customization & Consultation: - Tailor compensation strategies to the firm's setup, case nature, and attorney performance for optimal revenue and motivation. - Seek personalized advice and guidance on unique compensation situations to enhance overall success. Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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Welcome to episode 249 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jeff Hampton, Owner of YouTube RainMakers. Jeff Hampton is a seasoned entrepreneur and legal professional with a distinguished career spanning over two decades. With a background as both a prosecutor and litigator, Jeff has handled more than 100 jury trials, garnering extensive experience in the courtroom.
As the founder of two successful law firms, Jeff has demonstrated a unique talent for scaling service-based businesses. He established Fulgham Hampton Criminal Defense Attorneys and STR Law Guys, each specializing in distinct areas—criminal defense and asset protection for real estate investors, respectively. Under Jeff's leadership, these ventures have flourished into multi-seven figure enterprises.
A trailblazer in digital marketing for legal services, Jeff has leveraged the power of YouTube to amplify his personal brand and drive substantial revenue growth. His main channel, Hampton Law, boasts over 250,000 subscribers and has been instrumental in generating millions of dollars in additional sales and revenue. Furthermore, Jeff's innovative strategies extend to smaller, niche-focused channels, such as those serving STR Law Guys, which despite having fewer than 4,000 subscribers, contribute an impressive $30,000 to $50,000 per month in revenue to his nationwide asset protection law firm.
Recognizing the transformative potential of YouTube for service-based businesses, Jeff now shares his expertise through law firm growth coaching and his comprehensive YouTube Rainmakers program. This initiative aims to empower entrepreneurs and professionals in scaling their personal brands and business revenues through effective YouTube strategies.
What you’ll learn about in this episode: 1. Consistency and Planning:
- Batch produce content to stay ahead and avoid running out of ideas.
- Script out videos in advance to maintain a steady flow of content.
2. Strategic Content Creation:
- Focus on creating engaging titles and thumbnails to capture viewer interest.
- Integrate case law into content with intriguing titles based on interesting case facts.
3. Efficiency in Video Production:
- Repurpose longer videos into YouTube Shorts to drive traffic to main content.
- Utilize a team for tasks like creating titles and thumbnails to streamline production.
4. Patience and Persistence:
- Success on YouTube takes time to build authority and followers.
- Optimize content for SEO to attract viewers and potential clients over time.
5. Overcoming Camera Shyness:
- Start with shorter videos or YouTube Shorts to build confidence on camera.
- Analyze viewer engagement to identify successful content for longer videos. Resources: YouTube: https://www.youtube.com/@YouTubeRainmakers Instagram: https://www.instagram.com/youtuberainmakers/ Facebook: https://www.facebook.com/profile.php?id=61564522703044 LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 248 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken underscores the critical role of vision and leadership in law firms, emphasizing the need for clear core values and a mission statement to drive the firm toward its goals. Ken Hardison is the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association). He is an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52. Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. Rooted in a deep-felt commitment to help lawyers avoid the mistakes and pitfalls Ken encountered while building his own firms – his goal remains the same: “To help as many lawyers as possible create the practice of their dreams. More profits. More Cases. And a law firm that gives you freedom to live the life you want and experience greater success on your own terms." What you’ll learn about in this episode: 1. Importance of Client Service: - Make client satisfaction a priority. - Prioritize client feedback for improvement. 2. Creating a Strong Workplace Culture: - Develop core values for the firm. - Foster a culture of excellence and respect. 3. Hiring A-Players: - Aim to have 60-70% of staff as A-players. - Recruit individuals who are growth-oriented and effective communicators. 4. Defining Your Firm's Vision: - Establish a clear vision and mission statement. - Identify your firm's unique brand and messaging. 5. Leadership Responsibilities: - Lead by example in promoting client-centric values. - Surround yourself with top talent in key management roles. Resources: https://www.pilmma.org/
Facebook: https://www.facebook.com/PILMMA
Instagram: @pilmma
LinkedIn: https://www.linkedin.com/company/pilmma/posts/?feedView=all Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost -
Welcome to episode 247 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development at Consultwebs.
Tanner Jones is a seasoned expert in online marketing for law firms, particularly personal injury firms, with over 20 years of experience at Consultwebs. He is known for his valuable insights and practical strategies that help law firms enhance their online presence and maximize their marketing efforts. Tanner's approach focuses on building strong brand identities, optimizing phone answering processes, and creating efficient website designs to generate leads and establish credibility in the legal industry.
What you’ll learn about in this episode:
1. Marketing Considerations:
- Understanding your audience and your brand.
- Who answers your phone and what does your sign-up process look like.
2. Your Website is your Virtual Office:
- Quick-loading, mobile compatibility, consistency, content, etc considerations.
- Building your trust, showcasing your brand, your assets, and your accomplishments.
3. Turning Potential Clients into Clients:
- Recognizing the importance of providing clear conversion and contact opportunities on website pages.
- Utilizing tools like Intaker to enhance user experience, increase engagement, and improve conversion rates.
4. Lead Generation and Brand Building:
- Monitoring data metrics and leads generated through marketing efforts.
- Benefits of combining brand building and lead generation to reach and retain clients.
5. Reaching a Wider Audience Online:
- The importance of prompting clients to review your law firm on Google Business Profiles.
- Strategic video content creation and leveraging platforms like YouTube, without relying too much on AI.
Resources: https://www.consultwebs.com/
https://www.linkedin.com/in/tannerjonescw/
(877) 278-5590
Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 217 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Erica Caviness, the founder of Thrive Concepts, who is a passionate advocate for the Kolbe® assessment tool, a perspective shaped by her mission to significantly impact the legal industry. She believes that the Colby assessment tool is an invaluable resource for understanding individual and team dynamics in a workplace setting, emphasizing that it is not a measure of intelligence or personality but a reflection of operational strengths and how individuals take action. With a professional journey rooted in both medical and legal coaching expertise, Erica stands out as a seasoned authority in the consulting realm, particularly within the intricate landscape of law firms. Her track record has proven she's all about actionable strategies that make a true impact and drive measurable results within the business.
As a longtime certified Kolbe® consultant, she is especially passionate about helping law firm owners and their teams leverage their operational strengths to remarkably improve communication and productivity. Erica considers helping her clients break through barriers and thrive to be one of life's greatest joys. What you’ll learn about in this episode: Elevating Team Performance with Kolbe®'s Personalized Insights Discover how personalized Kolbe® scores can transform team dynamics and boost communication. Learn how the tool identifies and addresses potential conflicts and communication barriers, setting the stage for a harmonious work environment. Maximizing Team Potential Through Operational Strengths Delve into Erica's perspective on the tool's emphasis on operational strengths over traditional metrics. Explore the benefits of aligning team members with roles that match their strengths, fostering peak performance. Crafting Efficient Teams Through Role Alignment Uncover the strategy behind role alignment, identifying trends and strengths crucial for efficient teams. Learn how matching individuals with roles based on their natural strengths can significantly enhance team cohesion and productivity. Revolutionizing Hiring Practices with a Strategic Approach Explore the impact of combining multiple assessments, including Kolbe®, IQ tests, and the DISC test, in creating a comprehensive candidate profile. Understand how this strategic hiring approach ensures candidates are aligned with specific role requirements, setting the stage for success. Resolving Team Conflicts Through Kolbe®'s Power Discover the transformative power of the Kolbe® Assessment Tool in enhancing team dynamics and operational efficiency. Why leveraging the Kolbe® assessment is deemed one of the most effective ways to understand and address potential conflicts within the team. Resources: [email protected] http://www.thriveconcepts.org/ https://www.linkedin.com/in/erica-c-935213171/
Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 245 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, Legal Soft Founder.
Hamid Kohan is the founder of Legal Soft, a company specializing in AI-driven solutions for law firms. Hamid is a leading expert in the development and implementation of referral networks to enhance firm profitability. His passion for innovation and strategic growth has positioned him as a key figure in revolutionizing law firm operations.
What you’ll learn about in this episode:
1. Embracing AI Integration in Law Firms:
- Exploring promising outcomes and navigating challenges.
- Ensuring compliance with model rules of ethics in AI implementation.
2. Referral Profit-Boosting Strategies:
- Understanding referral networks' significance for law firms as a resource.
- Harnessing the power of dedicated platforms for nationwide referrals.
3. Enhancing Productivity:
- The evolution of the legal industry towards multistate virtual operations.
- Leveraging AI-enhanced virtual assistants for streamlined workflows.
4. Increasing Efficiency with Referrals:
- Key factors in successful referral handling for case management and fee collection.
- Implementing robust tracking and management tools for effective referral network utilization.
5. Online Presence:
- Staying updated on social media sites and the effects for potential clients.
- The importance of an engaging online presence to set your law firm apart. Resources: https://legalsoft.com/hamid-kohan/ ;
https://www.linkedin.com/in/hamid-kohan-0367276/ ;
https://www.instagram.com/legal.soft/?hl=en ;
https://www.threads.net/@legal.soft ;
https://www.tiktok.com/@lega
Legal Soft Solution
https://www.facebook.com/legalsoftsolution
https://twitter.com/legalsofttweets
https://www.linkedin.com/company/legalsoftsolution/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 244 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gary Martin Hays.
Gary Martin Hays is a successful attorney based in Atlanta, Georgia. With a thriving practice in a competitive market, Gary is known for his emphasis on personal client interactions to build strong relationships and improve case outcomes. He is recognized for his use of edutainment videos to educate and entertain viewers, establishing trust and credibility in the community. Gary's extensive experience in marketing, including television, radio, and online platforms, has contributed to his firm's long-standing presence in the legal field. Additionally, his commitment to community involvement and continuous learning, as evidenced by his numerous publications, demonstrates his dedication to providing valuable legal services and resources to clients and colleagues alike.
What you’ll learn about in this episode:
1. Marketing Strategies:
- Understand consumer needs such as addressing medical bills.
- Cautiously invest in advertising, put yourself out there, and spread the word.
2. Importance of Personal Client Interactions:
- In-person meetings and accessibility establish strong relationships.
- Improve case outcomes through personal connections.
3. Enhancing Personal Injury Claims:
- Accurate assessment of traumatic brain injuries (TBIs).
- Utilization of services like Brain Cushion for valuable diagnostic tools.
4. Building Client Trust:
- Demonstrate compassion and share past successes to build trust.
- Create edutainment content for client engagement and education.
5. Transition and Growth of Law Firms:
- Asking for help, broadening your network, and attending learning events.
- Be open to feedback so you can mitigate negative reviews that could hurt your business. Resources: https://www.garymartinhays.com/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 43 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, CEO of Roux Advertising. Eric Morgan is advertising professional based in New Orleans and the founder of Roux Advertising. With a wealth of experience in media strategy planning, Eric is a go-to expert for clients seeking guidance on navigating the complexities of advertising platforms. Eric's passion for discussing advertising trends and strategies shines through in his presentations and interactions, making him a valuable resource for businesses looking to enhance their brand recognition and generate leads. What you’ll learn about in this episode: 1. Considering investing in Streaming & Broadcast:
- Understanding the differences and the roles they play in consumers lives, and what the best decision may be for your firm right now.
- Consumption patterns changing over the years and fragmented and consolidation of Streaming, and how that affects ROI with Streaming and Broadcasting.
2. User Data:
- Growing focus on data monetization in streaming, with user data becoming a primary asset for attracting investments.
- Data analytics adoption is essential for law firms to stay competitive in digital advertising.
3. Strategizing for your Firm
- Highlighting the significance of choosing specific days for advertising based on call volume patterns.
- Creative rotations in advertising and client-aligned strategies can boost engagement and campaign success.
4. Maximizing Results:
- Strategic brand presence helps to save firms time and energy while improving brand recognition.
- Importance of active client participation, preparation, and follow-through in marketing strategies.
5. The Value in Having Help:
-Specialized knowledge and professional guidance are necessary to navigate pricing, audience reach, and post-analysis for successful advertising outcomes.
- Objective advisors can prioritize ROI, and use their prior experience to customize your plan and maximize your results.
Resources: Website: Roux Advertising - New Orleans Agency Built for Law Firms
Email: [email protected]
LinkedIn: Eric Morgan | LinkedIn
Twitter: https://x.com/RouxAdvertising
Facebook: https://www.facebook.com/RouxAdvertising/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost -
Welcome to episode 242 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Phillip Kearns, Chief Process Officer and Intake Director of Kearns Legal Solutions. Phillip Kearns is a professional with extensive experience in running, creating, and scaling law firms to enhance efficiency. He has a diverse background, having worked as a chief process officer, intake director, and even managed a Social Security department. With over 20 years of experience in the legal industry, Philip is dedicated to optimizing processes, improving profitability, and helping law firms succeed. What you’ll learn about in this episode: 1. Creating Processes:
- Conduct an assessment to identify gaps and involve high-performing team members.
- Implement a start, stop, stay approach to address issues, prioritize changes, and avoid overwhelming staff.
2. Incremental Implementation:
- Address gaps step by step, testing for effectiveness before full implementation, and avoid trying to change everything at once.
- Identify opportunities for automation and outsourcing to streamline processes and improve efficiency.
3. Team Involvement:
- Establish a dedicated team within your firm to continually review and improve processes at all levels.
- Get your firm members involved and invested in the improvement of the firm by creating a committee to oversee changes.
4. Positive Work Environment:
- Well-defined processes reduce stress on team members and create a positive work culture.
- Consistent processes lead to an outstanding product delivery, enhancing client satisfaction and driving more cases.
5. Efficiency and Resource Management:
- Efficient processes enable quicker case resolution, better resource utilization, and smoother onboarding for new members.
- Solid processes aid in predicting cash flow, reducing stress on the team, and improving client service over time.
Resources: Website: http://www.klegalsolutions.com/
Phone Number: (336) 972-2814 Email: [email protected]
Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 241 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Daya Naef, CEO of The Success Partner. As a seasoned entrepreneur, business coach, and consultant, she specializes in guiding individuals and business leaders to unlock their full potential and achieve their goals. With over 20 years of experience in the industry and five companies to her name, she understands the unique challenges her clients face and has a proven track record of helping them overcome obstacles and thrive. What you’ll learn about in this episode: 1. Pursuing Profitability and Sustainability In Your Business: - Building a well-rounded business by exploring new aspects and expanding your knowledge. - Strategizing and prioritizing to facilitate comprehensive, hands-off, company growth. 2. Balancing Life as a Lawyer and Entrepreneur: - Cultivating self-awareness and retrain yourself to manage all work aspects effectively. - Maintaining a healthy work-life balance during the transition to entrepreneurship 3. Embracing Honesty and Self-Awareness : - Understanding your strengths, weaknesses, and personality traits. - Reflecting on what you truly want and where your skills are most effective. 4. Aligning Vision and Mindset: - Identifying your personal goals and the vision you have for your firm. - Acknowledging the importance of mindset in shaping your business direction. 5. Effective Delegation and Planning: - Establishing structures, processes, and procedures to support business growth. - Considering bringing on professionals to help share responsibilities and enhance your team. Resources: Website: https://www.thesuccesspartner.net/
LinkedIn: https://www.linkedin.com/in/dayanaef/
Twitter: https://twitter.com/DayaJNaef
Facebook: https://www.facebook.com/TheSuccessPartner Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 240 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Karlyn Ankrom, the founder and lead strategist of Oh Snap!
Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week What you’ll learn about in this episode: Importance of Authenticity: Outsourcing social media can be effective if there is a strong partnership where the marketer understands the client's voice. Authenticity in content helps build trust and resonates more with the audience. Educational and Engaging Content: Providing valuable information, like tips or common mistakes, engages potential clients better than direct advertising. Content that educates while engaging can enhance the audience's understanding and connection with the brand. Targeting Audiences: Understanding where your audience spends time online (e.g., TikTok for younger audiences, LinkedIn for professionals) is crucial. Tailoring content to fit the platform and audience ensures better reach and engagement. Use of Video Content: Short-form videos, like Instagram Reels, are effective for engagement and reaching a broader audience. Utilizing b-roll content with caption overlays can be a simple yet impactful way to connect with viewers. Fun and Experimentation in Social Media: Incorporating fun and experimentation into social media strategies can lead to better engagement. Reducing stress around content creation and embracing a more relaxed approach can improve results. Resources: ohsnapsocial.com/resources
Facebook: https://www.facebook.com/ohsnapsocial/
LinkedIn: https://www.linkedin.com/in/karlynankrom/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 239 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Chad Celi. Chad, a two-time bestselling author, has garnered national attention with appearances on NBC's Today Show and features in Forbes Magazine. He founded a marketing agency grounded in the principles of the renowned marketing consultant Jay Abraham, who has experience in over 119 different industries. After successfully selling his agency a few years ago, Chad now exclusively works with personal injury law firms under the brand ChadGPT, providing AI and alternative marketing ideas. He is dedicated to combating boredom in law firm marketing, with a client list that includes notable personal injury attorneys such as Mike Morse, Darryl Isaacs, Gordon McKernan, James Scott Farrin, Richard Harris, Scott Monge, and Jacoby & Meyers. What you’ll learn about in this episode: 1. Take Away: * Subtopic * Subtopic 2. Take Away: * Subtopic * Subtopic 3. Take Away: * Subtopic * Subtopic 4. Take Away: * Subtopic * Subtopic 5. Take Away: * Subtopic * Subtopic Resources: http://www.chadgpt.law/
https://www.linkedin.com/in/444chadceli/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 238 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jim Sullivan, founder of eDiscovery AI.
With over a decade of experience consulting on predictive coding and analytics use, he has a passion for analytics and calculates recall and precision metrics in his sleep. His life is a non-stop adventure of trying to find better ways to solve problems. What you’ll learn about in this episode:
1. AI in Document Review: Automation of document review for relevance in legal cases AI's ability to understand context, sentiment, and sarcasm 2. Application and Efficiency: Versatility in reviewing text, images, and audio files Cost-effective model accessible to both large and small firms 3. AI Adoption and Security Concerns: Gradual adoption by larger firms with proof of concept and security audits Importance of data privacy and confidentiality 4. AI Beyond eDiscovery: Assistance in drafting legal documents and conducting research AI as a tool to enhance efficiency without replacing lawyers 5. Advice for Lawyers: Encouragement to experiment with AI tools like chat GPT AI's role in automating repetitive tasks and allowing lawyers to focus on strategy and analysis Resources: https://thebookonaidocreview.com/
https://www.facebook.com/people/EDiscovery-AI/100092870051403/
https://twitter.com/ediscoveryai
https://www.linkedin.com/in/sullivan9999/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 237 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Michael Talve, CEO of Expert Institute A leader in legal tech that provides law firms with data and intelligence on expert witnesses and significant litigation concerns. Under his stewardship, Expert Institute has played a pivotal role in some of the most important cases of the past decade - totaling more than $300B in verdicts and settlements. Expert Institute has grown to become one of the foremost businesses dedicated to partnering with leading plaintiff firms. The company has been involved in high-profile matters ranging from Camp Lejeune to opioid litigation, to numerous mass shooting incidents, and more recently, Boeing airplane investigations, and thousands of single claimant cases each month. What you’ll learn about in this episode: 1. Expert Matching The Expert Institute meticulously analyzes data and information to match lawyers with the best subject matter experts for their specific case needs. They consider professional accolades, experiences, credentials, and past litigation records to ensure expert suitability. 2. Radar Product The Expert Institute offers Radar, a product providing real-time research on opposing experts. Radar allows lawyers to thoroughly investigate opposing experts, offering valuable insights and continuously updated information. 3. Early Case Evaluation The Expert Institute provides early case evaluations by doctors to determine case viability. This early evaluation helps lawyers efficiently assess the worthiness of a case, saving time and resources. Resources: https://www.expertinstitute.com/about/our-team/michael-talve/
https://www.facebook.com/TheExpertInstitute/
https://twitter.com/expertinst?lang=en
https://www.linkedin.com/in/michael-talve-03aaa12/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 236 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Eric Stevenson, founder of Stevenson Klotz Injury Lawyers.
Eric Stevenson has been practicing law in Pensacola, Florida, for 26 years and is licensed in both Florida and Alabama. His early career included roles as an insurance defense lawyer and an assistant state attorney. Since leaving the State Attorney's Office in 2003, he has primarily focused on personal injury and criminal defense. In 2015, he and his law partner, Chris Klotz, founded Stevenson Klotz Injury Lawyers in Pensacola, Florida, dedicated to helping clients in the Northwest Florida and Southern Alabama region. The firm has offices in Pensacola and Mobile, Alabama.
Eric was born and raised in Pensacola and is a fourth-generation Pensacolian. He has been happily married to his wife, Carrie, for 24 years and they have two children: Cole, who is excelling in college at his alma mater in Sewanee, Tennessee, and Lucy, who is an outstanding student and lacrosse player at Pensacola High School.
What you’ll learn about in this episode: 1. Implementing Daily Themes in Case Management Allows for efficient handling and progress tracking Categorizes cases for specific focus each da 2. Conducting Morning Stand-Up Meetings Includes paralegals and case managers Ensures alignment among staff through quick check-ins 3. Utilizing Business Coaches and Mentors Provides valuable outside perspectives and guidance Gains external perspectives for problem-solving and growth 4. Assigning Specific Daily Themes Enhances workflow efficiency with categorized cases Prevents issues from being overlooked through strategic case handling 5. Building Your Team Fosters collaboration among paralegals and case managers Manages distractions effectively with daily themes and regular meetings Resources: http://www.stevensonklotz.com/ https://www.facebook.com/stevensonklotz https://www.linkedin.com/in/erstevenson/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 235 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Maria Monroy. Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Prior to founding LawRank, Maria developed a depth of knowledge and expertise in management, customer service, processes and procedures, and sales while working for industry leaders like AT&T. Since 2013, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways. To Maria, it’s not just about getting results for her clients. It’s about helping them understand what’s going on behind the scenes in an effort to make their specific SEO project a success. When she's not thinking up new ways to support her clients, Maria enjoys working out, reading, and spending time with her three young children. What you’ll learn about in this episode: 1. Importance of Local SEO: Local SEO helps law firms optimize their online presence for local searches, increasing visibility in local search results, directories, and maps. Targeting local clients through local SEO strategies can lead to more website traffic, leads, and client conversions. 2. Strategies for Local SEO: Create and optimize a Google My Business profile. Use local keywords in website content. Collect positive reviews from satisfied clients. 3. Evaluating SEO Fit: Assess if SEO aligns with the firm's marketing goals, target audience, and budget. Analyze the firm's current online presence, competitive landscape, and growth potential to determine the suitability of SEO. 4. Developing an SEO Strategy: Conduct keyword research. Optimize website content. Build high-quality backlinks. Monitor performance metrics to track success. 5. Essential Factors for SEO Success: Quality Content: High-quality, relevant content that addresses potential clients' needs improves search engine rankings and attracts organic traffic. Link Building: Backlinks from reputable websites establish the firm as an industry authority and improve visibility. Local Citations: Consistent name, address, and phone number across directories enhance local SEO rankings. On-Page Optimization: Optimizing meta tags, headings, and images with relevant keywords boosts search engine visibility and organic traffic. Resources: https://lawrank.com/podcast/
https://www.facebook.com/LawRankMarketing
https://www.linkedin.com/in/maria-monroy-2b350199/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital.
Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.
Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers titled Law Firm SEO and Honest SEO.
As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader.
Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children. What you’ll learn about in this episode: 1. Digital PR for Quality Backlinks: Importance of digital PR in generating high-quality backlinks Securing backlinks from reputable sources to boost website popularity and domain authority
2. SEO Fundamentals and Google My Business: Technical optimization and quality content creation tailored to user intent Impact of Google My Business on local search rankings
3. AI in Content Creation: Leveraging AI-generated content alongside data-driven strategies Enhancing search rankings through AI integration
4. Intake Management: Addressing intake issues to convert leads into signed cases Improving intake processes to maximize marketing efforts
5. Building Trust and Credibility: Importance of building trust and credibility in attracting and retaining clients Effective SEO and digital PR strategies to enhance client relationships Resources: https://www.instagram.com/jasonhennessey/?hl=en
https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA
hennesseydigital.com
jasonhennessey.com
https://www.facebook.com/hennesseydigitalgrp/
https://twitter.com/jasonhennessey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://www.linkedin.com/in/jhennessey/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind -
Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co).
With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising.
As a Fox Business commentator and contributor to several publications, Adam shares insights and analysis on the latest media trends and their impact on consumers and businesses. Core competencies include designing and executing high-ROI campaigns, creating and implementing customized TV, web, and mobile plans, delivering keynote speeches, webinars, and training sessions, and applying the proven methodology used by the top one percent of all sales professionals. The mission is to help clients and audiences engage their customers and prospects effectively and stay ahead of the curve in the dynamic media landscape.
What you’ll learn about in this episode: 1. Importance of Video Content: - Utilize various platforms like YouTube, Meta, and LinkedIn for video content. - Video content feeds AI algorithms, boosting visibility and engagement. 2. Evolving Marketing Strategies: - Embrace video marketing to engage audiences effectively. - Test different ad formats to determine what resonates best with viewers. 3. Responsive Client Engagement: - Immediate responsiveness is key to winning clients in urgent situations. - Differentiate your firm by emphasizing trustworthiness and responsiveness. 4. Online Reputation Management: - Online presence and responsiveness are crucial for client retention. - Leverage CRM data to analyze client patterns and improve conversion rates. 5. Competitive Market Strategies: - Brand and differentiation are essential in competitive markets like Atlanta and Miami. - Monitor key metrics like Google costs per click and conversion rates for marketing optimization. Resources: https://www.linkedin.com/posts/adam-armbruster-4bb862a_my-fox-business-interview-with-legendary-activity-6868984099739181057-q-T2?utm_source=share&utm_medium=member_desktop
https://www.facebook.com/AdamonTV/
https://www.linkedin.com/in/adam-armbruster-4bb862a/ Additional Resources: https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost - Mostrar mais
