Episódios
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Are sales slower than you’d like? Don’t worry—you’re not alone, and it’s not the end of the world! In this week’s episode of Her Empire Builder, we’re talking about how to turn slow sales into a time of growth and opportunity. 🙌
✨ You’ll learn:
Why sales slow down and what to do about it How to reconnect with your audience and re-ignite momentum Simple tweaks you can make to your offers to boost sales Proven strategies to boost visibility and keep things moving forwardDon’t let a slow period stop your business from thriving! 🎧 Hit that download button and let’s turn this around together! 💥
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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Ready to take your business to the next level? In this week’s episode of Her Empire Builder, we’re talking all things AI—and how you can use it to scale your business with more ease and efficiency than ever before. 🙌
✨ You’ll learn:
Practical ways to use AI for automating tasks and saving time How to boost your content creation, marketing, and customer insights with AI The common misconceptions about AI and why it’s easier than you think to get started My favorite AI tools to help you work smarter, not harder!If you want to grow your business without burning out, this is the episode for you. Hit that download button and let’s unlock the power of AI together!
Free download here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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With Black Friday around the corner, it’s decision time! Should you run a sale or stay out of the madness? In this week’s episode of Her Empire Builder, we’re breaking down everything you need to know to decide if a Black Friday sale is the right move for your business.
✨ You’ll learn:
The pros and cons of running a Black Friday sale How to decide if it aligns with your goals Best practices for creating irresistible offers (without deep discounts) Alternatives to Black Friday sales that still build momentumIf you’re debating whether to dive into Black Friday, hit that download button and let’s walk through it together! 🙌
Resources:
Get the FREE Black Friday Campaign Guide to help you make your own Black Friday sale here
To get on the list for our Black Friday Sale, go to: https://www.herempirebuilder.com/black
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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Hi friend! 🌟 Are you feeling a bit lost in your business and unsure of what to do next? You're not alone, and this week's episode of Her Empire Builder is just what you need to get back on track! Yay!
In this episode, we’re jumping into some fun and easy steps to shake off indecision and overwhelm, helping you create that momentum you’ve been longing for! Whether it’s the jitters of failure, feeling like you’re going in circles, or just not having a clue where to kick things off—we’re here to help!
Get ready to discover:
🌟 How to change your perspective on fear and stop it from holding you back
🌟 Easy and doable steps to make progress TODAY!
🌟 Breaking big goals into small, manageable tasks is super helpful! It makes everything feel a lot easier and more fun.Just take it step by step, and you'll be amazed at how much you can accomplish!
The key to finding clarity is all about taking action (not striving for perfection!)
Excited to break free and take your business to the next level?Go ahead and smash that download button, and let’s do this together! 🎧
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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Don't miss out on this amazing episode with Simone Eyles!
Simone, the inspiring Founder of Disinfluencer, is dedicated to fostering inclusion in the media and entertainment industry for people living with disabilities, neurodiversity, and chronic illness.
Her personal journey as a mother, caring for her son with a rare disease, fuels her unwavering commitment to creating a world where 1 in 5 individuals with disabilities are represented and empowered.
Disinfluencer is not your typical creative talent agency. Through her social enterprise, she pioneers meaningful representation in mainstream media and offers employment opportunities for individuals with disabilities.
In this episode, Simone shares her path from founding a startup to creating Disinfluencer, an impactful social enterprise dedicated to changing the portrayal of disability in media.
She unveiled how her personal experiences, including being a mother to a teenager with disabilities, fueled her mission to provide meaningful employment opportunities for individuals with disabilities.
Tune in to learn about her vision of taking disability mainstream, empowering businesses to be more inclusive, and the exciting future projects on her horizon.
Where to find Simone Eyles:
Instagram here
Website here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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This is a bit more of a deeper personal episode from me. We recently sold our dream home because, well we got a new dream! I got tonnes of questions about it from shocked family and friends so I thought it would be a helpful episode.
All about examining what we really want from life, why we do what we do, how much is enough - you know, the small stuff 😜
I don't have to grind. I don't have to hustle. I don't have to sacrifice my health, my happiness daily, my relationships, my friendships, my time with my kids. I don't have to sacrifice that. I can be happy with what I've got and I can have this and that. And that's what I want to be able to have.
I hope it helps to spark a dream in you x
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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As we stride into Episode 264 of the "Her Empire Builder Show," we're thrilled to feature the incredible Nicole Hatherley—a dynamic global brand strategist, professional speaker, executive coach, and inspiring entrepreneur!
Nicole Hatherly is obsessed with Brand Strategy and Humans!
She’s an award-winning global brand strategist, accredited professional speaker, executive coach, board advisor, and international awards judge with over 30 years experience creating innovative strategies for powerhouse brands like CommBank, TikTok, Foxtel, Woolworths, Electrolux, JC Penny, and Yahoo.
An international keynote speaker sharing her brand and thought leadership insights, Nicole has shared the stage with visionaries such as Arianna Huffington, Seth Godin, and Brené Brown.
As an Industry Fellow and adjunct instructor at the Queensland University of Technology, Nicole leads successful programs for academics and industry to activate their vital thought leadership to positively impact the world.
Her in-demand work ‘branding humans’ (humanely 😉) transforms professionals, celebrities, sports stars, academics and thought leaders from hidden gems into industry luminaries.
In her downtime, Nik's adventurous spirit sees her trekking to Everest’s base camp, surfing and hitting remote trails around the globe, embodying a life of exploration and discovery.Where to find Nicole Hatherly:
Website here
LinkedIn here
Instagram here
Join our Free AI Training for Course Creators here
Join in our upcoming launch fun here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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Just wrapped up an incredible session on the Her Empire Builder Show with Sharon Collon.
Sharon is a credentialed award winning ADHD coach & consultant who is passionate about helping people with ADHD have functional and fun lives. Sharon uses her lived experience, 15 years of research and formal training at ADDCA to help and support those living with ADHD.
When her first son was diagnosed with ADHD she felt incredibly alone. There was information about how to help the child, but there was nothing on how to support the whole family. The journey of raising her beautiful boys with ADHD was isolating and exhausting. The stress severely affected her health.
She realised that she was only surviving each day and things had to change. She began researching ADHD and developing systems to work with the ADHD brain. She realised that she could change the environment around her children to work with their strengths. She loves anything that makes life with ADHD easier!
Sharon's company, The Functional Family, has assisted over 35,000 families and individuals with ADHD. She has created online support groups where parents can ask questions, connect and support each other. She offers one on one coaching, parent mentoring, a blog, podcast, a membership and a 6 week online program.
She wants to help those with ADHD get back their time and energy, but most importantly create space for the good stuff!
Where to find Sharon Collon:
Website here
Podcast here
Facebook here
Instagram here
Join our Free AI Training for Course Creators here
Join in our upcoming launch fun here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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Karyn McRae & Helen Lynch are two of my favourite humans! We’ve known each other in business for nearly 20 years and not only are they razor smart and absolute experts in design, but they’re also hilarious and so kind.
Starting their business after attending university together, they’ve had a relationship spanning 3 decades! After building a successful Interior architecture firm, they moved into online courses in 2021 launching “Renovation Simplified” and launched their podcast, Two Gins In - A Designers Perspective. They’re sought after speakers and in today’s podcast episode they’re sharing how they went from being local experts, to nationwide success.
Karyn McRae and Helen Lynch are the visionary founders of McRae + Lynch Design, a leading interior design firm based in southern Sydney, Australia. With over 15 years of experience, Karyn’s journey began with a focus on architectural drafting, evolving into a successful career in interior design. Helen complements this with her expertise in interior design and drafting, known for her attention to detail and client-focused approach. Together, they blend their skills, creativity, and dedication to create stunning, customized spaces that reflect their clients' unique styles.
Find Karyn & Helen:
Website here
Instagram here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
Join the Her Empire Builder waitlist here
Want some free resources? We’ve got you covered. Click here
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Running a live launch is a course creators game day! There's high stakes and high energy! In this episode, I dive into the essentials for maintaining peak energy during your launch:
From mindset hacks to physical energy boosters, strategic planning, and staying connected with your audience, I cover it all. Whether it's meditating for clarity or scheduling like a pro, these tips will help you thrive, not just survive, your next big launch.
Join our Free AI Training for Course Creators here
Join in our upcoming launch fun here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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AI has changed the game! If you've dabbled but you want to use it a lot more, this ep will help get those creative juices flowing.
Today, I’m diving deep into how AI can transform your workload, so you can focus on what you do best—creating amazing courses and connecting with your audience. 🌟
✨ Here’s what you’ll learn:
How to Use AI as Your Content Creation Sidekick: Write blog posts, social media content, and even course materials in a fraction of the time. AI’s got your back! Customer Support on Autopilot: Discover how AI-powered chatbots can handle inquiries 24/7, making sure your customers always feel heard and valued. Marketing & Sales Automation: Let AI craft your email sequences and sales funnels, so you can drive conversions while you sleep. 😴 AI as Your Project Manager: Stay organised and on track with AI tools that manage your tasks and timelines like a pro. Data Analysis Made Simple: Use AI to turn overwhelming data into actionable insights that help you make informed decisions.Join our Free AI Training for Course Creators: tinaweek.com
Resources I'm loving:
Descript here
CastMagic here
ManyChat here
Metricool here
QuillBot here
Monday Project management here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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Sally Galloway is a dedicated Occupational Therapist with over 14 years of experience, specializing in early childhood education. Her passion for child development and inclusive practices has made her a sought-after speaker and leader in the field. Sally has contributed significantly across various sectors, including private practice, education, and government.
Join the Her Empire Builder waitlist here
Sally has had traditional business, with two sites and after becoming a slave to the work she was doing, started in a role for someone else to make impact. She was in a national role, but again, found it difficult to sustain with family. This gave Sally the catalyst to move into her own business and amplifying impact online. She joined Her Empire Builder in 2023 and in the last 18 months Sally has 3x her business - and in a position where my family can come first, always.
She’s sharing her story on this weeks podcast.
Check out Sally’s program, Regulation Rituals here.
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
Join the Her Empire Builder waitlist here
Want some free resources? We’ve got you covered here
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A game that entrepreneur's all know is that game of "Catch Up". You know, where we have too many things to do for the time and energy that we have available? I know it so well, we all do. Today, I am sharing how I have learnt to be super efficient and productive and triage my list to focus on what's most important and GSD, even when it's overwhelming and you know you can't get to everything.
You've been there right?
Resources:
Monday for project management, click here.
Awesome TED talk by Darria Long here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
Join the Her Empire Builder waitlist here
Want some free resources? We’ve got you covered. Click here.
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Have you ever wondered how some entrepreneurs seem to effortlessly build authentic connections with their audience through video content?
In today's episode, we get to know Deb Szabo, an expert in video and AI, who joined the Empire Builder show in November 2022 and quickly launched her course by January 2023. Deb has been instrumental in helping businesses enhance their content marketing, build brand credibility, and create strong, authentic connections using technology.
Deb Szabo empowers businesses to achieve tangible growth, by helping you build credibility, nurture a loyal community and accelerate the buyer's journey. Business owners work with Deb because of her ability to;
• Uncover their unique selling point
• Articulate their messaging
• Provide strategy to optimise their content marketing
• Create a clear pathway to bring ideas to life, stand out from the crowd and make more money
She is an ardent advocate of using video to create authentic connections and elevate your brand. Her mission is help people get unstuck with tech, tell their unique story and amplify their message so they become the catalyst for change in someone else's world.
Throughout her 3 decades working in marketing and media, she has embraced the evolution of the digital world and it's powerful ability to let us talk to our audience anywhere in the world, anytime for free.
Deb is a self confessed tech geek who teaches you how to leverage video and ai inside CONTENT CATALYST membership. She gives you the strategy and tools, so you know what content to make, how to create it and where to share it so you go from forgettable to credible.
Where to find Deb Szabo:
LinkedIn here
Instagram here
Website here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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Marketing is one of my favourite things in business. You can get super creative and go out into the wide world to find and connect with the perfect person that you want to work with. There are SO many ways to market your business on a budget and grow your email list and sales without having to pour bucket tonnes of money into it. It does take time and it does take effort but my friend, the reward is so worth it!
In this episode, I am sharing with you the top ways that I myself have used to market my business from zero to $1 million and that I have helped hundreds of clients use to build their businesses.
While it doesn't happen overnight, your consistency and care will pay off. Keep at it and build the business of your dreams.
Your cheat sheet notes for the top 16 Marketing Activities Without Spending a Cent:
Networking events - utilise local
Ask for referrals
Guest on others podcasts
Do in person presentations
Partner with someone who already has your audience
Write articles for other sites and publications
Have a solid social media strategy with consistency
Run a monthly webinar or workshop
Go live every week on social media - present and host Q&A
Start a weekly newsletter to your database
Have a new friend sequence set up for when someone joins your email list
Be helpful in facebook groups
Run a contest or giveaway
Personally sell and create case studies
Start your own podcast and have great guests
Put yourself forward to speak on live stages
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
Join the Her Empire Builder waitlist here
Want some free resources? We’ve got you covered. Click here
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Are you ready for an inspiring ride?
On today’s episode of the Her Empire Builder Show, we’re bringing you the unstoppable force that is Julie Crockett! As the brilliant CEO of Australian Property Investment Solutions and a true queen of real estate, Julie is here to spill the tea on her journey from a single-income school teacher to a property-investing superstar.
In a world where securing a stable financial future feels like catching lightning in a bottle, Julie shows us it's not just possible—it's downright achievable! Whether you're a budding property mogul or simply eager for some feel-good inspiration, this episode is your ultimate roadmap to success.
Julie is the CEO of Australian Property Investment Solutions, a Buyer’s Agency founded in 2010, that specifically sources existing properties around Australia for investors who are time poor business executives, corporates and Australian ex pats living overseas.
Julie’s personal investing experience has proven that the length of time you spend in the property market pays off, buying her first investment property way back in 2002 and building a large portfolio of properties as a single mum on a single income.
As her investment portfolio kept growing and Julie started sharing her investing skills and helping friends and family to buy investment properties and build their portfolios. Not long after, Julie launched Australian Property Investment Solutions and continues to grow the business with a focus on helping more people to invest so that they can be financially strong and independent in retirement.
To provide more clarity for first time investors, Julie started providing her written expert commentary for Australian Property investor Magazine in 2017 to deliver current property market information for investors.
As well as continuing to run her Buyer’s Agency, Julie created dedicated property investing courses in 2020. Her signature course, The Millionaire Property Investor Program, walks first time investors step by step through each critical stage of buying an investment property.
In 2021, ‘Her Investment Property’ Podcast was launched to provide women with real life examples and some inspiration of other women who are frequently investing and building their own property portfolios. Julie also runs both live and online Events for Property Investors.
In 2023, Julie introduced 'Buyer's Agent Courses,' a comprehensive online Course designed to fast track the journey of new Buyer's Agents and other real estate professionals toward becoming proficient Buyer's Agents who work with property investors.
Leveraging Julie's extensive industry expertise and wide-reaching network, this course, together with live, weekly Coaching and accountability sessions offers a shortcut to mastering the skills, knowledge and confidence necessary for success in the Buyer's Agent field.
'Buyer's Agent Courses' is the ideal resource for those seeking a swift and effective career transition.
Where to find Julie Crockett:
Website here
Facebook here
LinkedIn here
Podcast here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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So you're thinking of starting a podcast, but where do you actually start?
I've got you covered! In this podcast episode, I am sharing with you what you'll need to think about before hitting record on that first podcast episode and how to design the podcast format you'll want to stay consistent with for years to come.
Resources:
Get your free "How To Start a Podcast" Guide HERE
Get CastMagic to create content from your episode here
Get Descript for AI editing software here
Set up with Blubrry for hosting here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
Join the Her Empire Builder waitlist here
Want some free resources? We’ve got you covered! Click here
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There's no denying the patriarchy is alive and well. In this episode I am talking with Megan Dalla-Camina about how we can notice the gender bias that is holding us back and what we can do to become empowered, embrace our power - and rise!
Megan Dalla-Camina is the Founder and CEO of Women Rising and a world leading expert in women’s leadership. A celebrated coach, influential writer, researcher and advocate for change, Megan is known for her brave and refreshing approach to women’s empowerment, wellbeing and leadership. Megan fuses a 20-year career as an executive and multi-billion dollar strategist for corporate heavyweights including IBM, GE and PwC with deep academic credentials and more than a decade of researching, teaching and leading gender diversity and women’s leadership initiatives around the world.
Megan is also a best-selling author and will launch her next book, Women Rising, on August 28th 2024. Leading publisher, Wiley, has announced its acquisition of the global rights to the book. Her work has also been featured in hundreds of media outlets globally including Forbes, Fortune, Psychology Today, CNN, Inc, Fast Company and Thrive Globa. In 2023, Megan was recognised as B&T's ‘Woman of the Year’ and ‘Mentor of the Year’ and won the 2024 Telstra Best of Business Awards in the Accelerating Women category (NSW).
Women Rising fast facts:
1. Fast-tracked the careers of 6,700 women in just three years
2. Participants from 660 global organisations including Atlassian and Microsoft
3. Women across 66 countries have completed Women Rising programs
Where to find Megan
Pre-order Megan's new book here
Instagram here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
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Such incredible questions from our listeners, thank you! This is part 2 of the Ask Me Anything episodes.
Questions answered:
🌟 How do you navigate through making strategic business decisions? Is there a particular framework or process you find useful?
🌟 If you had to start your journey in the world of online business again, what would you do differently if anything?
🌟 How to you find/choose your coaches, mentors and masterminds?
🌟 Did you have a business mentor or partner, or did you do it all alone?
🌟 What is 'the formula' for a successful business?
🌟 When did you know it was time to grow your business?
🌟 How did you juggle/balance being self-employed and a parent?
Catch Part 1 here
Where to find Tina Tower:
Her Empire Builder here
Instagram here
YouTube here
Join the waitlist here
Want some free resources? We’ve got you covered here
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