Hey Cupcake Podcast | Strategies and Services to Start and Grow your Bakery Business

Hey Cupcake [Podcast] is the ultimate resource for bakers wanting to start and/or grow their bakery business.
Are you a baker? Are you feeling stuck? Let’s talk! I can’t wait to tell you all about how I took my bakery business from home based to storefront in less than five months, survived a hurricane that devastated our North Carolina community not once but twice, thrived through the pandemic while other businesses were closing their doors for good, and how I made a comeback bigger than ever after my husband retired from the Marine Corps and we closed my cupcake and custom cake shop and moved our family back to our home state of Iowa. Today, I run by baking business from our forever home, do small town farmer’s markets in my renovated cupcake camper, and share my experience with other bakers. I’m sure they’ll be some ins and outs, and ups and downs of my business from the past two decades that you may relate to. We’ll talk about all things cupcakes, cakes, business, marketing, processes, dealing with customers, and share some of my favorite bakery stories... oh the stories! ....and how I (tried to) balance it all as a military spouse and mom to four.

With my baking experience, I’ve done a little bit of everything. I’d like to also think I’m pretty good at thinking outside the (cake) box when it comes to business. I’ve expanded my product line from cupcakes in the case, to custom cake orders, to in person and online decorating classes, membership groups, subscription boxes as well as shipping my top selling desserts all over the country. I love brainstorming with other bakers. Don’t let getting started stop you from following you dream! Let’s make those dreams come true!

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