Episódios
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In this eye-opening episode of the Hype Machine Podcast, host Chris Kubbernus delves into the recent Pepsi logo redesign and what it means for the future of branding. We'll uncover the strategy behind the change, discuss the mixed reactions, and explore the key takeaways for marketers.
In the intro, we discover why the Pepsi logo redesign has been causing a stir in the marketing world and how it's preparing the brand for a new generation of consumers.
During the first segment, we learn about the new logo's design, inspiration, and the reason behind Pepsi's decision to change its iconic look.In the second segment, we find out the importance of being adaptable, forward-thinking, and aligning your brand with the values of your target audience.
As we move into the third segment, we explore the contentious aspects of the redesign, including the debate over the new logo's simplicity, memorability, and inclusivity.Finally, in the fourth segment, we get the final verdict on Pepsi's new logo and discover the key lessons marketers can learn from this bold move. The episode wraps up with an outro that reminds us to stay adaptable, bold, and hyped in the world of marketing.
Tune in to this thought-provoking episode of the Hype Machine Podcast and discover what Pepsi's new logo can teach us about the future of branding.
Learn how the redesign reflects a shift in consumer behavior, the importance of adaptability and simplicity, and the controversial aspects of the new logo.
Don't miss out on these invaluable insights – hit play now and get hyped! -
Are you ready for the biggest secret about social media? The one thing that has kept many big brands and influencers in check is now revealed on this episode of Hype Machine.
Listen to the powerful new episode of the Hype Machine Podcast, uncovering the secret TikTok war happening behind the scenes.
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On this episode of the Hype Machine Podcast, we discuss why TikTok might be banned in the USA and other countries.
TikTok has become one of the most downloaded apps of all time. It’s challenged how we define culture and entertainment. But despite the joy and entertainment it brings, TikTok faces controversies over data collection without user consent.The US government recently banned access to TikTok for federal employees. Other countries, such as Canada and Australia, have also blocked the app due to security concerns linked with China.
But what does this mean for users, brands, and marketers? We dig into it. Plus we give you tips on what your brand can do if TikTok does get banned. -
In this episode of the Hype Machine Podcast, I discuss Hershey's International Women's Day campaign, "Her for She," and how it backfired on them.
The campaign featured a trans woman as the face of its limited edition bars, which caused backlash from both conservative and liberal social media users who accused Hershey's of pushing a trans agenda.
The podcast explores the problem with woke marketing and how brands need to navigate complex terrain without alienating their customer base. Ultimately, Hershey's made critical mistakes that contributed to the controversy surrounding their campaign. -
Are you tired of seeing fake accounts and imposter profiles on Instagram? The platform is rolling out a new verification subscription service that promises to help users identify genuine accounts. But is it worth the cost?
In this episode, we'll be discussing the pros and cons of the new Instagram verification subscription. We'll take a deep dive into what this service offers, how it works, and who would benefit from using it.
Firstly, let's talk about the benefits of having a verified account. Verified accounts are seen as more legitimate and trustworthy by other users on the platform. They also come with access to exclusive features like swipe-up links in stories, which can be incredibly useful for businesses or influencers looking to drive traffic to their websites.
However, there are some downsides to consider before subscribing to this service. Firstly, it comes at a cost - something that many users may not be willing or able to pay.
Overall, this episode will provide listeners with all the information they need to make an informed decision about whether or not they should invest in Instagram's new verification subscription service. Whether you're an influencer looking to grow your following or just an avid user tired of seeing fake accounts cluttering up your feed, this episode has something for everyone!
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In this episode, we'll explore the hype around Hogwarts Legacy and how the views of controversial figure - JK Rowling - have led to increased marketing and play of the game, as well as what happened to Twitch streamers who tried to play it but were essentially bullied not to.
The release of the highly anticipated game, Hogwarts Legacy, has been met with both hype and backlash. The game was released for early access in late 2022 to much fanfare and excitement. And officially released on February 10, 2023.
But, with that excitement came a lot of controversy surrounding the game's creator JK Rowling - (and I use that term loosely) because the game studio Avalanche Software has even stated that J.K. Rowling was not involved in the creation of the game.
Her stance on women's rights and trans rights has caused a lot of activism and backlash online for the game.
I cover the hype and why "cancel culture" often does the opposite of what it's intended to do.
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Are you ready to go beyond the basics of creating and distributing engaging videos?
If so, join me for an enlightening episode of the podcast!
In this Part 2 episode, we'll help marketers understand how to make vertical videos that will truly give them a boost in their marketing goals.
We'll cover topics such as using trends for vertical video formats, best practices for creating compelling content, and tips on getting your video seen by the right audience.
Don't miss out on this opportunity to learn more about making viral vertical videos! -
In this episode, we discuss the power of vertical video and talk about 11 tips on how to create content that stands out and goes viral.
We’ll be looking at the elements you should add to ensure your video has the best chance of being seen by a bigger audience.
From being weird to how to hook people within the first 3-5 second. You don't want to miss this if you're looking to up your video game!
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Super Bowl LVII was a night of excitement for both advertisers and viewers alike.
Companies spent millions of dollars to get their 30-second commercial seen by over 100 million people. Ad executives across the globe debated: Is the money well spent?
On this podcast, we will dive into the best and worst commercials from the night while getting opinions from fellow marketers. From Tubi's creative prank that had people yelling at their friends asking if they sat on the remote to Dunkin’ Donuts' hidden camera spot featuring Ben Affleck and Jennifer Lopez at a Medford drive-thru, we'll talk about why we liked it or why it fell flat.
We'll also touch on Rihanna's Fenty Beauty product placement during her performance - an example of how to use subtle product promotion. Finally, we’ll discuss what went wrong with some of the ads like Squarespace's Adam Driver Driven spot that poked fun at Singularity. Grab your glazed donut because you won't want to miss out on all this amazing advertising talk!
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Today’s podcast delves into #deinfluencing, the anti-influencer movement gaining steam on social media.
We explore what sparked the backlash and what it means for both content creators and brands in a cost-of-living crisis.
We also take a look at MascaraGate, a recent scandal that saw influencer Mikayla Nogueira embroiled in controversy after claiming she was wearing L'Oréal mascara when people thought she was wearing false eyelashes.
All this, plus how brands can be more thoughtful about who they hire to promote their products – you don’t want to miss it!
