Episódios
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Episode #312 - "How to Create a Gift Guide For a Jewelry Business"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck
Welcome to Episode #312. With the holiday season fast approaching, it’s the perfect time to talk about holiday gift guides. These guides are an incredible tool for connecting with customers, making shopping easier for them, and helping your brand stand out.
If you're looking for some ways to elevate your holiday marketing, I’ll be sharing some of my favorite strategies to help you create a gift guide that’s memorable, engaging, and tailored for your audience. So let's dive into how you can make this holiday season your best one yet with a standout gift guide!
And in the GOLD MINE segment, I'll be diving into the hidden power of holiday gift guides and how they can do so much more than just suggest gifts. Yes, gift guides offer an incredible opportunity to tell your brand’s story and connect with your customers on a deeper level. So stay tuned for my insights, which hopefully inspire you to think about gift guides in a new way!
Transcript: https://joyjoya.com/blogs/podcast/how-to-create-a-gift-guide-for-a-jewelry-business
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3:18 Primary Episode Content
13:52 The Gold Mine -
Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Check out the new JoyDeck YouTube channel: https://www.youtube.com/@MyJoyDeck
Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its enchanting allure, the line between the ordinary and the magical begins to blur. I'm venturing into the shadows of the digital realm to uncover the "scary" mistakes that might be haunting your ecommerce product pages.
But don't clutch your pearls too tightly! While we'll shine a light on these spooky specters lurking in your online store, we're also arming you with the charms and spells—practical solutions, that is—to banish them for good.
And before the night is over, I've got a special treat brewing in my cauldron! Stay tuned for our GOLD MINE segment at the end, where I'll reveal how carving out just 15-30 minutes a day—even amidst the holiday hustle—can set you up for enchanting success in 2025. You'll learn how to harness your current momentum to tackle those lingering tasks and start the new year ahead of the game!
So light a cozy candle, wrap yourself in your favorite blanket, and join me as we transform these frights into delights just in time for the holiday sparkle season!
Transcript: https://joyjoya.com/blogs/podcast/spooky-jewelry-ecommerce-mistakes-and-fixes-for-holiday-success
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4:21 Primary Episode Content
13:26 The Gold Mine -
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Episode #310 - "Holiday Sales Sparkle – Host a Jewelry Virtual Trunk Show That Shines!"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Welcome to Episode #310. With the holiday season fast approaching, the competition is heating up, and every sparkle counts. Whether you're a seasoned jewelry brand looking to elevate your holiday sales or a passionate artisan eager to showcase your unique creations to a wider audience, a virtual trunk show can be your secret weapon.
Imagine creating an exclusive, immersive experience where your customers feel like VIPs, discovering stunning pieces right from the comfort of their homes.
But how do you host a virtual trunk show that not only captivates your audience but also drives those coveted holiday sales? Well, you’re in the right place! In today’s episode, we’ll uncover insider strategies, creative ideas, and some lesser-known tips that will make your virtual event shine brighter than ever.
From choosing the perfect platform and curating a mesmerizing collection to engaging your audience with unique interactive elements, we’ve got you covered. Plus, I’ll share some personal stories and lessons learned from my own journey hosting virtual events—trust me, you won’t want to miss these!
And in our GOLD MINE segment, I’m revealing how those unforeseen hiccups can actually become your biggest assets. Learn how to transform challenges into shimmering successes!
Transcript: https://joyjoya.com/host-a-jewelry-virtual-trunk-show
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3:51 Primary Episode Content
19:25 The Gold Mine -
Episode #309 - "Unlock the Power of Nostalgia to Boost Jewelry Sales"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Welcome to Episode #309. Today, I'm exploring the subtle yet impactful role of nostalgia in marketing. That warm, nostalgic feeling isn’t just about reminiscing—it can be a strategic tool for connecting with your customers on a deeper level.
I'll be getting into the psychological impact of nostalgia, identify the nostalgic elements that truly resonate with your audience, and share practical strategies to seamlessly integrate this emotion into your jewelry marketing.
No matter what kinds of jewelry products you sell, understanding how to harness nostalgia can help you stand out in a competitive market. So stay with me to see how tapping into those cherished memories can enhance your marketing approach.
And in the GOLD MINE segment, learn why it's crucial for businesses, especially in jewelry marketing, to stay current and avoid appearing outdated in a rapidly changing digital landscape! Yes, I'll talk about the controversial "millennial gray" aesthetic that's sweeping TikTok and home design, illustrating the risks of not evolving with the times.
Transcript: https://joyjoya.com/unlock-the-power-of-nostalgia-to-boost-jewelry-sales
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3:53 Primary Episode Content
17:09 The Gold Mine -
Episode #308 - "How to Use Jewelry Marketing to Tap into a $70 Billion Market"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Welcome to Episode #308. I want to talk about something worth a whopping $70 billion—and that's just in the US alone. Did that catch your interest? Can you guess what I’m referring to? Yes, it’s the wedding industry, and today, I'll explore how you can dive into it.
In the vast world of jewelry, clear lines are drawn: there are those who specialize in wedding jewelry and those who don’t. It’s rare for a brand to excel in both areas. However, just because you’re not primarily a wedding jewelry brand doesn’t mean you should overlook this lucrative market. So, how can you, as a non-wedding jewelry brand, tap into this sector?
This episode is all about uncovering those opportunities, even if engagement rings and wedding bands are just a small part of your assortment - or not at all what you sell.
And in our GOLD MINE segment, I'm diving deep into the often overlooked aspect of effective marketing—not always about increasing spend for greater returns but finding ways to cut costs and capitalize on cost-saving opportunities. This approach is crucial in today's uncertain economic climate. Stay with me until the end for key strategies that could significantly enhance your business approach by making it more financially sustainable.
Transcript: https://joyjoya.com/how-to-use-jewelry-marketing-to-tap-into-the-wedding-market
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4:09 Primary Episode Content
16:38 The Gold Mine -
Episode #307 - "How to Keep Your Jewelry Marketing Message Clear and Impactful"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Welcome to Episode #307. In this episode, I'm diving into a topic that’s going to make your life—and your customers' lives—a whole lot easier: how to keep your marketing messages simple, straightforward, and precise.
I know it can be tempting to share everything about your brand or your latest collection. But overloading your audience with too much information or too many choices can backfire. Plus, in today’s fast-paced, scroll-happy world, a message that could be made more precise simply won’t cut it. Simplicity is your best friend.
I’m sharing tips and tricks to help you cut through the noise, speak directly to your audience, and make your messaging crystal clear. Whether you’re crafting an Instagram caption, writing an email, or figuring out how to describe your latest jewelry piece—this episode will help you refine it all. And stick around for some under-the-radar tips you might not have considered yet!
And in the GOLD MINE segment, I talk about how we avoid overwhelming our clients' audiences, by focusing on one clear message in their marketing instead of trying to showcase everything at once.
Transcript: https://joyjoya.com/how-to-keep-your-jewelry-marketing-message-clear-and-impactful
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3:28 Primary Episode Content
19:12 The Gold Mine -
Episode #306 - "How to Make Better Jewelry Marketing Decisions"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Welcome to Episode #306. Today, we’re diving into something that I know can feel personal—cutting the "fluff" in your marketing. As jewelry entrepreneurs, you’re deeply connected to your designs. Each piece is a reflection of your artistry, which is why it’s easy to get caught up in promoting the aesthetic appeal of your work rather than focusing on what truly drives results.
But here’s the thing: as beautiful and glamorous as high-end photoshoots or influencer partnerships might be, they won’t always lead to sales if they don’t connect with your audience or spark purchasing decisions. So, today we’re going to tackle how to make smarter, faster marketing choices—ones that grow your business without wasting time on unnecessary distractions.
Transcript: https://joyjoya.com/how-to-make-better-jewelry-marketing-decisions
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3:57 Primary Episode Content
13:26 The Gold Mine -
Episode #305 - "5 Common Email Marketing Mistakes Jewelry Brands Make - and How to Avoid Them"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Welcome to Episode #305. Today, we're diving into a topic that's incredibly important but often overlooked: the most common email marketing mistakes jewelry brands make and how to avoid them. Trust me, email marketing is one of the most powerful tools you have in your business arsenal. If you’ve built a list of loyal customers who love your brand, email marketing can be your secret weapon, paying off in a big way over time.
So, how do you avoid the common missteps that can keep your emails from being as effective as they should be? Don’t worry, I’ve got you covered. Today, we’re going to break down the biggest email marketing mistakes I see time and again, and I’ll show you how to turn them around. Whether you're new to email marketing or just looking to improve, this episode is packed with tips to keep your list engaged and your email strategy strong.
Transcript: https://joyjoya.com/email-marketing-mistakes-jewelry-brands
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4:04 Primary Episode Content
17:25 The Gold Mine -
Episode #304 - "Answers to FAQs About Holiday Jewelry Marketing"
Sign up for a FREE, 1-Month Trial of JoyDeck: https://www.myjoydeck.com/trial
Welcome to Episode #304. We’re in it, my Sparklers! Holiday planning season is here, and I know some of you are feeling excited, behind, or even a bit overwhelmed. No worries! In this episode, I’m tackling the top questions I've been getting from clients about holiday marketing because I can promise you it's been a hot topic of conversation these past few weeks.
I'll cover how to create effective promotions that build urgency without necessarily relying on discounts, and how to use content, gift guides, and email marketing to boost sales. I’ll also share insights on whether to participate in Black Friday and Cyber Monday, and ways to turn holiday shoppers into loyal customers.
In the "Gold Mine" segment, I'll share some of my favorite tips for managing overwhelm during the busiest time of the year for jewelry brands. If you're handling everything on your own, I've got a pep talk just for you!
Transcript: https://joyjoya.com/faqs-holiday-jewelry-marketing
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2:42 Primary Episode Content
16:44 The Gold Mine -
Episode #303 - "How to Leverage "Micro Moments" in Jewelry Marketing"
Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclassWelcome to Episode #303. I want to talk about micro-moments in marketing! In marketing, "micro-moments" refer to the small instances when consumers turn to their devices to act on a need, whether it's to learn something, do something, discover something, watch something, or buy something.
These micro-moments provide opportunities for a jewelry brand to engage with customers by being present with relevant, helpful content or offers at the exact time they're needed.
As a jewelry brand, it's crucial to be present during micro-moments because these customers have a clear intention. Instead of interrupting them, you're connecting with them right where they are.
In this episode, I'll share examples of micro-moments and offer guidance on how you can tailor them to your brand and storytelling. This approach will help you connect with your ideal customers where they are, offering them more than just a product—providing real value and fostering an emotional connection.
In our "Gold Mine" segment, I want to talk about the importance of kindness and humility in business and how these qualities can take you further than you might expect.
Transcript: https://joyjoya.com/micro-moments-in-jewelry-marketing
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3:53 Primary Episode Content
15:15 The Gold Mine -
Episode #302 - "How to Pivot Jewelry Marketing For Rising Gold Prices"
Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclassWelcome to Episode #302. I want to talk about gold prices! As I’m recording this episode, the price of gold is over $2,500 per ounce. With gold prices continuing to soar, fine jewelry designers and small brands are finding themselves at a crossroads.
Do you stick to your roots, crafting luxurious pieces in the traditional solid gold your customers love, or do you pivot to keep your creations accessible and your business thriving?
The good news is, there’s no need to choose just one path. In fact, the rise in gold prices is the perfect opportunity to flex your creative muscles, offering fresh, innovative solutions that not only meet the market's demands but also elevate your brand's allure.
Imagine transforming the challenge of rising costs into a golden opportunity—literally! By embracing out-of-the-box marketing and merchandising strategies, you can continue to dazzle your customers with the magic of gold, all while staying true to your brand's unique identity.
Whether it's mixing metals, introducing new materials, or simply reimagining how you tell your brand’s story, the possibilities are as limitless as your creativity. So in this episode, I'm going to dive into some fun and inventive ways to navigate these golden waters and come out shining brighter than ever.
In our "Gold Mine" segment, I just want to share some fun things that have been happening on JoyDeck this month - and how you can join our new jewelry marketing support platform if you're interested.
Transcript: https://joyjoya.com/how-to-pivot-jewelry-marketing-for-rising-gold-prices
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4:29 Primary Episode Content
18:30 The Gold Mine -
Episode #301 - "Jewelry Marketing Lessons From the Summer Olympics"
Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass
Welcome to Episode #301. This episode is airing on the same day as the closing ceremony of the 2024 Summer Olympics, and I wanted to share some thoughts on the intersection of jewelry, tradition, and marketing. If you think of a medal as a piece of jewelry, then Olympic medals are arguably among the most coveted pieces of jewelry in history.
I recently watched a video segment about this year’s medals, which were designed and crafted by Chaumet. With this design, Chaumet has made history as the first jeweler ever to design the medals for the Olympic and Paralympic Games. This is truly a significant moment for the world of jewelry.
It got me thinking—nobody is born with a love for jewelry. There’s always a reason behind it. Whether it’s for nostalgia, accomplishment, self-expression, or even just a tactile connection, jewelry holds personal meaning. The Olympics this year have highlighted how deeply symbolic and significant jewelry can be, and these insights can definitely inform your marketing strategies.
By understanding the emotional and symbolic reasons why people are drawn to jewelry, you can craft marketing that truly resonates. Just as Olympic medals symbolize achievement and history, your jewelry can connect with customers on a deep, personal level.
In our "Gold Mine" segment, I’ll also be reflecting on my experiences at the NYC trade shows this year, including NY Now, Melee, and Meghan Patrice Riley's "Spotlight Designer Jewelry Presentation." If we crossed paths there, it was great to see you!
Transcript: https://joyjoya.com/jewelry-marketing-lessons-olympics
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4:28 Primary Episode Content
17:31 The Gold Mine -
Episode #300 - "Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)"
Learn more about JOYDECK: https://myjoydeck.com/
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclassWelcome to Episode #300. Yes, it's a milestone one, so I'm making it special! Side note - did you know I published my first episode in November 2018 and have pretty much added new episodes weekly since then? But please don't go back into the archive that far; I don't even want to know what's back there. I'm coming up on six years this November! And yes, this will be relevant when you hear the topic of this week's Gold Mine segment.
But anyway, in today's episode, I'll be announcing the winner and finalists of the Joy Joya Summer 2024 Emerging Jewelry Brand grant!
I also want to introduce our new JoyDeck jewelry marketing support platform, which is officially launching this week. This platform has been over a year in the making since I first conceived of the idea, and I'm thrilled to share that it's finally live. I want to tell you all about it and how it can benefit you—I think many of you will love it!
In the Gold Mine segment, I'll share tips on how you can put yourself on the hook for generating jewelry marketing content ideas over and over and over for the long haul. If you often feel like you can't come up with good ideas, this might change your perspective.
Joy Joya Summer 2024 Grant Winner And Finalists
WINNER Twyla Dill - https://www.twyladill.com/
Blossom and Shine - https://www.blossomandshine.com/
Delphine Leymarie Jewelry - https://delphineleymarie.com/
Kate Winternitz Jewelry - https://www.katewinternitzjewelry.com/
CinnamonSticks Designs - https://www.cinnamonsticksdesigns.com/
Elisha Marie Jewelry - https://elisha-marie.com/Transcript: https://joyjoya.com/introducing-joydeck-jewelry-marketing
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4:44 Grant Winner Announcement
8:04 Primary Episode Content
22:34 The Gold Mine -
Episode #299 - "How to Cope With - and Communicate - Change in Your Jewelry Business"
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass
Welcome to Episode #299. In today's episode, I want to discuss a challenging topic: change. If you've been in business long enough, you'll inevitably face change. It's crucial to manage it not only for yourself but also to effectively communicate it to your customers. I found an interesting statistic about change from the "Change Perception Index": 1 in 3 people would avoid change if they could.
The reality is that people aren't afraid of change itself but rather the emotions that come with it. Feelings of losing control, having to learn something new, or feeling unsettled are common. One of my favorite quotes about resistance to change is from Harvard Business Review: "Change is resisted when it makes people feel stupid." It's a powerful reminder of why change can be so challenging.
So, how do you navigate change as a business owner and communicate it to your audience and customers? This episode is all about embracing change gracefully and guiding your customers through a smooth transition, so they don't feel lost. Change is uncomfortable, but we're going to tackle it head-on.
In the GOLD MINE segment, I'll share my personal experiences with change in my business. I have a persistent fear of making someone angry, even unintentionally (a topic for a therapy session!), but change often brings uncertainty, and it's inevitable that something might go wrong, upsetting someone along the way. I'll share my strategies for coping with this fear and managing change effectively.
And just to keep you in the loop, I'll be announcing the grant winner and the runners-up on next week's episode! I can't wait to share the results of the summer marketing grant. As I mentioned, we had a record number of applications, so it's been such a tough challenge going through all of them!
Transcript: https://joyjoya.com/manage-change-jewelry-business
NYC Meetup With Liz Kantner, Robin Kramer and Me:
Sunday, August 4th from 6:30-8pm
HOWN Cocina & Cocktails
518 W. 27th Street, NYC00:00 Start
6:23 Primary Episode Content
20:09 The Gold Mine -
Episode #298 - "How to Work Smarter (Not Harder) on Jewelry Marketing"
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass
Welcome to Episode #298. In today's episode, I want to have a heart-to-heart about the time you spend on your marketing efforts. Many jewelry solopreneurs, like yourself, may not be dedicating as much time as they could to working on their businesses, especially when it comes to marketing.
It's not because you don't know what to do—often, the challenge is figuring out where to start. Marketing can feel overwhelming, leaving you unsure about the best way to spend your time. This can lead to spending very little time on marketing, simply because it's tough to decide where to begin.
I could remind you endlessly to spend more time on your marketing, but that's not what I'm here to do. Instead, I want you to work smarter, not harder. This episode is all about maximizing your marketing efforts so you don't spend endless hours reinventing the wheel each time you engage in a marketing activity. Intrigued? Keep listening or watching for the details.
In the GOLD MINE segment, we'll tackle the topic of gatekeeping, its prevalence in the industry, and why it doesn't have to be that way. If you find it difficult to access valuable information about starting and growing a business, stay tuned for this segment near the end.
Transcript: https://joyjoya.com/how-to-work-smarter-not-harder-on-jewelry-marketing
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4:11 Primary Episode Content
14:50 The Gold Mine -
Episode #297 - "How to Take Back Control of Your Jewelry Marketing"
Welcome to Episode #297. In today's episode, I want to remind you that you are in control of your marketing. This message was inspired by a recent Instagram post highlighting some common frustrations faced by jewelry business owners, such as:
Customers complaining about high prices
Retailers operating on a consignment basis
Algorithms limiting your reach
Influencers asking for freebies
These challenges, while annoying, do not define your business. Remember, you are in charge of your messaging and business decisions. You are not a victim. As a business owner, you have the power to shape your path. If something isn't working for you, change it. Focus on what matters and aligns with your goals. Ignore the distractions and stay committed to your vision. Embrace the freedom and control that come with being a business owner.
In this episode, I want to talk about some ways you can take back control of your business and marketing, even if you feel like all the "powers that be" are making that seem impossible. And in the GOLD MINE segment, I'll chat about why getting in a groove is not necessarily a good thing, at least when it comes to your marketing.
Transcript: https://joyjoya.com/take-control-jewelry-marketing
Get the FREE Content Repurposing Masterclass: https://www.myjoydeck.com/masterclass
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4:58 Primary Episode Content
16:55 The Gold Mine -
Episode #296 - "What's It Like Having Marketing Support For Your Jewelry Business?"
Welcome to Episode #296. In today's episode, I want to paint a picture of what it's like to have marketing support in your business because it can feel abstract and nebulous until you experience it. Most of our clients come in with a specific idea of what the journey will look like. However, by the end of six months, they realize it’s nothing like what they had imagined—they really don't know what they don't know.
I can totally relate to this feeling. Recently, I had a call with a tax strategist and felt completely out of my depth. Like, it was kind of embarrassing how much I didn't know, but that's life - it's a constant journey of discovering and learning. And it’s incredible how working with an expert can open up a whole new world you didn’t even know existed.
There’s a quote by the late writer David Foster Wallace, from a commencement speech he gave called "This Is Water", and I think it sums this up perfectly:
"There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says "Morning, boys. How's the water?" And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes "What the hell is water?”
And that's what this episode is all about. Keep listening or watching to find out what I mean.
Transcript: https://joyjoya.com/marketing-support-for-your-jewelry-business
Apply for the grant: https://jewelrybrandincubator.com
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4:10 Grant Announcement
5:49 Primary Episode Content
17:25 The Gold Mine -
Episode #295 - "How AI Is Impacting SEO For Jewelry Businesses"
Welcome to Episode #295. In today's episode, I want to talk about the future of SEO for jewelry businesses! This is an area of jewelry marketing that's evolving very quickly, with AI-created content becoming more and more prevalent and search engines like Google adjusting their algorithms to account for the future of how people will be using the Internet and searching for useful content.
If Google search is a primary way that your target audience discovers your brand, or you're interested in driving more traffic through Google search, then you definitely need to check out this episode to understand what the future holds.
I've done many episodes about SEO before if you want to reference them for the basics, which I won't cover here in this episode. So if you're completely new to SEO, I'd recommend you go back to episodes #238, #239, and #240 for a deep dive into those basics.
When you search something on Google, you're probably already noticing that one of the first search results is an AI Overview. AI Overviews provide links to resources that back up the information in the snapshot and delve deeper into the topic. This feature helps users explore and uncover a wide variety of content from various sources, including publishers, creators, retailers, and businesses, enabling them to use the gathered information to further their tasks.
So keep listening to this episode to find out what these changes mean for you and your jewelry business - and how you can adapt to changes in Google search as well as to changes in how your customers are searching for you and your products.
Transcript: https://joyjoya.com/how-ai-is-impacting-seo-for-jewelry-businesses
Apply for the grant: https://jewelrybrandincubator.com
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3:22 Grant Announcement
5:23 Primary Episode Content
19:14 The Gold Mine -
Episode #294 - "All About Calls to Action For Jewelry Marketing"
Welcome to Episode #294. In today's episode, I'm diving back into jewelry marketing basics with a focus on the unsung hero of effective marketing: Calls to Action, or CTAs. It's surprising I haven't dedicated an episode to this before! While I've mentioned CTAs in past episodes, I've never fully explored their importance and how to use them effectively.
In this episode, we'll break down what CTAs are and why they’re crucial for jewelry marketing. We'll discuss general best practices, how to tailor CTAs to your specific audience, and how psychological principles can guide your CTA strategies. Plus, I'll share tips on keeping your CTAs fresh and engaging.
In our "Gold Mine" segment, I'll also share some recent observations about standout social media content and how you can apply these insights to your own posts. Tune in to get inspired and take your jewelry marketing to the next level!
Transcript: https://joyjoya.com/jewelry-marketing-calls-to-action
Apply for the grant: https://jewelrybrandincubator.com
00:00 Start
2:25 Grant Announcement
4:47 Primary Episode Content
17:14 The Gold Mine - Mostrar mais
