Episódios
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Society in the digital space is becoming more and more broken but you can still show up authentically and fill gaps that people need to thrive. In this episode of Ladies Who Launch, the first back in 8 months, Alyssa and Dakota candidly discuss where they’ve been and what’s coming down the pipeline for 2025 while diving into the depths of trolling, bad behaviour online, adding to the noise and what being yourself, scrappy or not will do for your brand if you show up as YOU and you only.
Episode highlights:
Taking the reins on your brand image, using social media for good, success mindset, brand, mental health, opinions on bad marketing, leadership and relationships.
Takeaways:
Social media can easily become a place for fear, half-truths and a place for hate but there is still a massive opportunity to outshine the b*llshit and add value.If you don’t control your narrative, someone else will.Don’t go online without a plan.Your brand is everything, so make it real.If you enjoyed this episode of Ladies Who Launch, please be sure to take a screenshot and share it on social media and tag us @ladieswholaunchpod OR, link us to a friend or colleague by sharing the episode. Also please make sure to give us a review and a five-star rating if you’re loving what we’re putting down!
Resources and links:
Get in queue for our new newsletter, dropping April 2025Stay tuned to our Instagram for updates on episode drops, merch, newsletter drops, events and more__
Transcript:
Dakota Kidby: [00:00:02] Hey, hey, welcome to Ladies Who Launch, the podcast where we cut through the noise, ditch the fluff and get real about all things marketing.
Alyssa Berry: [00:00:11] That's right, we are your hosts, Dakota and Alyssa, two entrepreneurs from Calgary who are here to serve up equal parts solid advice, industry banter, and a whole lot of unfiltered opinions.
Dakota Kidby: [00:00:21] So grab your coffee, buckle up, and get ready for a podcast that's equal parts fun and real talk. Whether you're in the biz or just curious about what goes down behind the scenes of marketing, we've got you covered.
Alyssa Berry: [00:00:33] Let's get to it. Welcome to Ladies Who Launch.
Dakota Kidby: [00:00:40] We're back.
Alyssa Berry: [00:00:42] Look who's back. Back again.
Dakota Kidby: [00:00:45] The ladies are back. Tell a friend.
Alyssa Berry: [00:00:49] Oh, my God, it's only been, what? Eight months. Here we are.
Dakota Kidby: [00:00:54] We're back after an eight month hiatus. Welcome back to season five of Ladies Who launch.
Alyssa Berry: [00:01:01] The eight month hiatus that was supposed to be like two. But Dakota and I are always on our own schedule, as many of our listeners know, so we are happy to be back,
Dakota Kidby: [00:01:12] Happy to finally be back with you guys. And we have a brand new setup. We are now using new software, we have new tech, new equipment. We're going to be on YouTube. So we really look forward to taking Ladies Who Launch to the next level this year.
Alyssa Berry: [00:01:28] Yes, and we did a rebrand too. So if you've been on our Instagram recently, you'll see we have a whole new logo brand we're coming out with. We're going to have new newsletter, new community events. We're back at it hardcore because we missed our community. And we know you guys missed us too. So.
Dakota Kidby: [00:01:46] Yeah, we got a lot of feedback from you guys over our hiatus that people were unimpressed that we were not recording. So we really appreciate your guys's support and we are very excited for season five of Ladies Who Launch.
Alyssa Berry: [00:02:01] It's crazy it's season five, to be honest.
Dakota Kidby: [00:02:03] I know. Yeah, so we started this, for those of you who are new to the podcast, Alyssa and myself started this podcast over Covid in 2020 as sort of an outlet to be able to get together as friends and be opinionated about all the things that we like to be opinionated about. And 90% of the time that is marketing, because we are both marketing professionals. I want to say 10% of the time it's everything else from period poverty to politics to what's going on in the world, to stuff that's going on in our city and so on and so forth. So.
Alyssa Berry: [00:02:40] And we will just pick up right where we left off. But we probably should give everyone a bit of an insight into what's gone on in these last eight months, both professionally and personally and all those sorts of things before we kind of dive back in. But we are still here. We are. We do still live in Calgary. Yeah, we both still have our own companies. We both still love our community. But some changes have happened.
Dakota Kidby: [00:03:07] They have. Alyssa, do you want to go first?
Alyssa Berry: [00:03:10] Yeah. I'm not going to delve too much into it because it's not really, well... I went to a bit of a dark side, and I took a full time gig back in August. The landscape for, I think everybody's going through this with small business and especially the sectors that I worked in, in tourism and culture were still having difficulty kind of coming back recovering from Covid. And I sort of had this moment of like, how much do I want to keep struggling with this? And I still do have my business and I still do work on the side. So don't think Alyssa Berry Communications has gone anywhere. I still work with clients and people that I love and, love doing work for them. But sometimes you need to be an adult and realize that sometimes a paycheck is necessary for whatever reasons. There's never any sense of failure or anything for any business person that has to make other arrangements, especially those of us that don't have spouses who can pick up the slack while the other is kind of struggling. So that's where I am. I'm not going to talk about it because obviously it's not for public consumption in that way, because this podcast is all about my business and me being a marketer and me being in the community. So that's still what we're going to focus on, because all of those things are still true. But yeah, that was sort of my big personal professional change for 2024 and into 2025.
Dakota Kidby: [00:04:47] And we're all going to give you a big applaud because, applause, applause, because it's it's very hard to be brave a lot of the time, especially when you own your own business and you realize that you have to go elsewhere to make ends meet and pay the bills just because your particular audience isn't entirely there anymore. And so, yeah, I mean, I think it's been good for you in some ways as well. So, yeah, I just want to say, you know, I commend you for being brave, that's all.
Alyssa Berry: [00:05:24] Yeah. And that's where we'll leave it.
Dakota Kidby: [00:05:27] Okay. Got it. So, yeah, similarly, I really did some pretty massive work on myself over the last eight months, probably more than I ever have. I've talked about this a couple times in past episodes, and I just got very real with where I, where my life was going and where I want my life to go. And I also made some brave, scary decisions. So part of that included hiring pretty much a full team. So we now have like an operations team at Social Centric. We have back end web and full stack app and front end and back end web developers on our team. Um, and then we also have a full timer who is kind of my right hand woman. So I was very proud that I was able to pay salaries last year. But with that came some investment into the company to be able to do that. And then on top of that we also got very real about our client roster for the first time ever, I think. And we really looked at like, who do we actually want to work with and who just is not a fit for us professionally and personally, and we either amiably or... Well, no, they were all amiable, but we like we parted ways with them, either both of us parting ways or us parting ways and we just got very real about the types of clients that we want to work with moving forward. And we have only onboarded clients that make sense for us in 2025 so far. But I'll get real with you guys and say that that was really scary for me in the sense that I haven't been in debt in six, seven, probably eight years and debt really scares me for many reasons, and maybe we'll get into that in another episode. I have a family member who was really bad with money.
Dakota Kidby: [00:07:26] My mom. And she ended up taking her life when I was 24 because of that and many other reasons. So I have a lot of inner wounding when it comes to debt and asking for help and any of that stuff. But the fact of the matter is, is if you're going to grow your business and scale up, you know, unless you have a bunch of seed money or people helping you or investors, you usually will have to go into a bit of debt. So that's been really interesting for me. Learning about getting grants, applying for lines of credit. And like actually growing the business in a way that a startup would grow because luckily for me, I never really had to do that. I had clients right out of the gate. But yeah, when you're supporting other people's salaries, you have a totally different responsibility. And so, yeah, we rebranded into a digital marketing house about two months ago, and we are very heavily overhauling our processes and our operations. We've made a lot of changes over the last couple of months. I've had to step into a bunch of different hats that I've never worn before, which has been really interesting. And I'm also learning a lot more about where I want to take not only Social Centric, but my own skill sets into the future. So.
Alyssa Berry: [00:08:44] Yeah, I think we need an episode on good and bad debt because I'm a believer that there's good debt to have, like a mortgage or investing in your company or investing in yourself, those kind of things. So yeah, that's probably a good conversation to have because people get super, super scared of investing in themselves or investing in their company, especially as women. [00:09:06] And we need to do [00:09:07] better at believing in ourselves.
Dakota Kidby: [00:09:10] Absolutely. One thing I can say is there's one person that I'll always bet on in this world, and that's me. I do trust myself very, very deeply. That being said, to Alyssa's point, yeah, I do think an episode on that would be really great because I think when you start a business, you don't entirely understand the things that you need in order to be successful. And I was a bit chaotic and choppy over the last ten years in growing Social Centric. And there's absolutely nothing wrong with that. If there isn't even just a like a little bit of chaos, you probably aren't doing it right, or you're probably not taking risks. But I will say that had I had the knowledge that I have now, I probably would have gone about it a different way and I would have avoided a lot of burnout.
Alyssa Berry: [00:10:01] But that's eight months in a nutshell, and that's why we were away longer than we intended. And just to give you, all of our listeners, especially those that kept messaging us and asking like, what's happening? Where are you guys? What are you coming back? What's going on? Just know that there's a lot of things going on.
Dakota Kidby: [00:10:17] A lot going on. Yeah.
Alyssa Berry: [00:10:18] In the background. And as we have been very candid about in this podcast from the get go, is that Ladies Who Launch is a passion project for us, and it's our own investments and our own time and money and all of those sorts of things. So sometimes when other things take priority, those passion projects just sort of have to be shelved for a little while while your actual adult things have to happen. And so I think we're both glad to be in a place where we are back.
Dakota Kidby: [00:10:45] Yeah. We are. We're really happy to be in a place where we're back, and we do genuinely have a lot of really exciting things rolling out this year that we were going to talk about with you guys. We're going to be rolling out a really engaging, killer newsletter that's going to be full of phenomenal content, opportunities and opportunities to connect with us and others, and features of other women and marketers. And not only women, actually, probably everybody, that we think are awesome and that we want to share with you. And on top of that as well, we're going to be putting together a couple of in-person events in Calgary this year, which we're really excited about. And so we'll be offering that up to anybody who wants to attend. So if you're a listener that isn't in Calgary and you want to come down and hang out with us, that opportunity will be available this year. And we would love to meet you guys. So yeah. But other than that, we are coming off the heels of International Women's Day yesterday, and I wanted to kick off season five with you all by talking a little bit about authenticity and fake news on social media, because fuck me, I have seen so much bullshit on social media, especially the last couple of months, pertaining to not only just people like us, but also like, of course, with everything going down in the States and like a couple of celebrities have been really like kicking up dust on there over some of the stupidest shit I've ever seen. I personally, as someone who's in the digital marketing world, I'm having such a rough time understanding how we're using social media these days. And so I really wanted to unpack a few things with Alyssa on the podcast, because I thought it'd be really interesting. I want her opinion on a couple of things. I thought you guys would find it fun for us to banter about a few things, and then from there, I kind of want to dive into, well, how can you still use social media ethically and authentically in a world that is just wrought with trashy news and people pitting themselves and others against other people? Like, what do you, how is social media still relevant? Is it going away? Like, I want to talk about all of those things, but I'd like to use someone who's been all over the news lately as an example of the internet just being a trashy place.
Dakota Kidby: [00:13:23] And Alyssa and I have very different opinions on this woman, which I think is going to make this very interesting. I hate to use this person as an example, because yes, they are a person of affluence. So I just want to like kick that off that this person is a person of affluence and they are very, she is a very wealthy woman who probably doesn't deserve all the hype. But that being said, I personally think Meghan Markle is, like, I think she's just a regular girl, just like Marie Antoinette was a regular girl, just like Anne Boleyn was a regular girl, just like Princess Diana was a regular girl. And does she have her demons and her blind spots? I'm sure she does. But first and foremost, I think she's been dealt a shitty fucking deck of cards personally. In the sense that what I see is this very genuine, kind-hearted woman who just wants to be a mum to her kids. She married this dude because she fell in love with him. Yes, he's a prince. Whatever. And what happened to her up in Britain, to me, is very, very much, resembles what happened to Diana and that, and I just think the whole, like the media up there and the media in particular that cover Palace news and whatever, the whole thing to me is just completely disgusting. I also don't entirely myself believe in the institution of the royals and the firm, as what people call it. I think it's all just a bunch of total bullshit. I think it's completely archaic and and I'm not surprised that the two of them like, left, and they just want to be normal. And like, I don't think there's anything wrong with that. Where I think Meghan fell short is after everything that went down, you know, after they got married and left, I don't really entirely see why she started this series on Netflix. Part of me wants to commend her for doing it because it's like, yeah, screw you, I'm still going to do what I want to do.
Dakota Kidby: [00:15:38] But another part of me is like, okay, you didn't want more backlash, you didn't want more paparazzi coming after you, you didn't want more face time in the media. Why did you start this show? And then the problem with the show, in my opinion, if any of you have seen it, it's basically a cooking show that she does. It kind of reminds me of Marie Antoinette, and she's got her big palace out in Montecito, and then she bought this, like $8 million house to produce the show in. And it's very much like Marie's Hamlet in Versailles. I don't know if anyone's ever been there, but to me, it just reminds me of this opulent, disgusting wealth that, like, this woman who's been in the media for so many things that are not good, is now going to go buy this $8 million mansion to cook in and sprinkle flowers on things. And so I get where she's coming from. I think her heart's in the right place. She wants to share her joy with other people, but of course it's coming off as unrelatable and people are just tearing her apart. But what really kills me, and I'll let Alyssa interject in a moment here, what I don't like about this, and any woman or person who's in the media - and this happens to people who are in the public eye all the time, take Blake Lively, Anna Kendrick, all the people who've been in the public eye lately - these freaking bloggers who have made their careers and lifestyles off of literally like gathering videotape of these people and analyzing everything from like, their face changing from a smile to what they would call a mask. And then they pinpoint these people as narcissists and they just, it's their whole career to tear these people apart. And they just, and judge these people over like, things that they just would not know. It just makes me sick to my stomach. Anyway, that's my rant.
[00:17:33] Hey y'all, sorry for the interruption. Just wanting to remind you to please give us five stars and subscribe to our podcast wherever you listen to podcasts. Honestly guys, this is the way that we build our podcast. And if you're a supporter of Ladies Who Launch, we would really, really appreciate it if you could just give us those five stars and subscribe. Thanks, guys. Now back to the episode.
Alyssa Berry: [00:17:51] Okay. Uh, do you need a breath there?
Dakota Kidby: [00:17:53] Yeah. I'm good. Okay. We're good.
Alyssa Berry: [00:17:55] There was a lot going on there.
Dakota Kidby: [00:17:56] There was a lot.
Alyssa Berry: [00:17:57] Here's my thing with the Meghan Markle situation. And it's interesting that we are talking about this because I am a royalist. I'm a monarchist. And not because I think it isn't bullshit. Because, my grandma was and we, I remember I was like a little little kid for the Diana Charles wedding and like, we got up at my grandma's house and had at like four in the morning and had our crumpets and whatever, because my grandma's British and like, it was a very big part of. And I think a lot of the Diana situation for people sort of like revering Princess Diana, are all like sort of under the age of 35 because they didn't actually see all that went on during that time.
Alyssa Berry: [00:18:38] And I mean, we can go into Diana in itself, but the Diana is an interesting parallel, because if you actually watch what's sort of taken place over the last six years, Meghan's used Diana as sort of her wedge to meet, first meet and then be with Harry. So I was a huge Meghan supporter. I thought she was awesome. I mean, who didn't watch Suits and like, I mean, I thought it was great. She was like, it was so cool to have a celebrity, like, be part of the royal family and like, oh, cool, whatever. I sort of bit of side-eyed during the wedding when, like, not a single member of her family was invited. I always find that a bit interesting. And I know people have family issues, but like, no one was there. Like, not a friend, not an anyone. And I always, I always have, and this is my own bias and I get that, but I always side-eye a little bit women who don't have close friendships. Because in order to have friends, you have to know how to be a friend. And I just always find women who have friends because, like, whether it's at work or they're always transactional in some way. But I always sort of look differently at women who just don't seem to have very solid, close girlfriends. Like, people talk about Serena Williams and all these people.
Alyssa Berry: [00:19:59] It's like, yeah, she does know all these people, but they're not her girlfriends. They're not her people. And it was interesting to see at the wedding, like all of the celebrities that came, like, obviously the Beckhams are friends of the royal family, so that's different. But like George Clooney and his wife. Well, George Clooney publicly said like, oh, we thought we came because of her dad. Because of course her dad was well known. He was a lighting guy in Hollywood, so a lot of them knew him and were like, oh, we thought Thomas was going to be here. So when we got the invitation, we thought it was coming from him and blah blah, blah. So that's where I sort of like was like, what's going on here? But my biggest thing, and I mean them leaving whatever, she can say whatever she wants about the royal family, about them being racist. No one knows if any of that is true, because the royal family can never defend themselves against that. And even Harry has sort of backtracked from a lot of that stuff that they spewed out during Oprah. And it's interesting that Oprah has never made any comment about that interview since. And it's been scrubbed from her, like, TV thing, like she wants, because a lot of the things that they said in that were factually incorrect then about like, Archie not having a title which just based on where he and, well, now the little girl, whatever her name is, is in this line of succession, only the the children of the current monarch are titled or the grandchildren of the current monarch.
Alyssa Berry: [00:21:19] And so now they are titled because now Charles is the monarch. But at the time they wouldn't be because they were not the immediate heirs to the throne. So saying those kind of things, like there were so many factually incorrect things that they were throwing out there that, like Oprah wouldn't know to push them on, but since then have come out as factually incorrect. So putting all that aside, because like as the Queen said, recollections vary. So moving on from that, I'm with you on I, look, I was really sort of rooting for them. And as I said, I was a big fan of hers. But since the, since them leaving and I think everyone had high like expectations of like, oh, this could be really good. Well, Harry does nothing. I'm not even sure what Prince Harry does now. I mean, he's been removed from his friends, his family, his job. Like he's not in the military anymore. I don't know what he does every day. So that's another side plot, whatever that is. But I had high hopes that, like, she would like, even go back to acting or be like... And it just seemed like it's so, it's all just like throwing stuff against the wall to see what sticks.
Alyssa Berry: [00:22:34] Like, now we're in tradwife territory. And I have to say, like, if this was anyone but Meghan Markle in this Netflix TV show, people would be like, this is the fucking stupidest bullshit. But because it's Meghan Markle, people feel the need to defend it in some way. It's like, no, she's taking pretzels from a bag and putting it in another friggin plastic bag and putting a tag on it. And it's sort of reiterated my whole thing about like, she doesn't have friends because in that first episode where she's like going like, oh, Daniel's my oldest friend. And we've been like together, and he's done my makeup forever. But she didn't know he was left-handed when he started, when they started cutting the vegetables. And then he sort of made some, like, how close are you people? So everyone just sort of comes in and like, there's no sense of... And getting back to the authenticity thing, it's like, and people can rag on Martha Stewart and there's many reasons, but Martha Stewart was a rich housewife. She made her existence into her job. And Meghan isn't a rich housewife. She's rich, but she doesn't want to be a housewife. I mean, that's very obvious. So to make a show about being like a tradwife and like going out and like tending to your bees to then make candles, it's just like, who is the audience for this? I get it, some of the audience is just her people be like, whatever Meghan does, I'm going to watch cool, whatever.
Alyssa Berry: [00:24:02] But I think the majority, from what I've sort of seen, the majority of people watching were hate watching it. And I'm like, is that really what you want to be like known for being the hate? I just, I don't know, like as a woman, and this is where we when you talk about being a narcissist, I think, she is a raging narcissist and I don't, she has all the tendencies of it in terms of not having solid relationships with people. Everything's always about her. Everything's my life is so hard and all these people are mean to me and like, never taking any responsibility, those are all very narcissistic behaviors. But, and I think I said this to you on one of our in our text chats when we were going back and forth about this show, is that women have a very difficult time seeing other women and their narcissistic behavior. We are very quick to point out men's narcissistic behavior, but we are very, we have a very difficult time pinpointing or associating women being narcissists, which they totally can be. And this is my own like pseudo psychoanalysis of the whole situation is that for a lot of women, they had narcissistic mothers, and the behavior of their moms with being controlling and being self-hating and being, like, how many mothers like telling you, like, you don't need a second plate, like all that sort of very selfish, controlling behavior and making everything your daughter's fault and making your life problems on your kids or on your daughter.
Alyssa Berry: [00:25:34] Most women listening would be like, oh, yeah, it's totally my mom. Maybe not to that degree, but because we grew up with that and we see that in either our moms or women bosses that we've had. We are very, it's very difficult for us to step back and be like, wait a minute. Like, this isn't actually cool behavior. Like the other thing that's sort of related and how I sort of picked up on this interesting facets of Meghan's behavior is that she is so very, very careful about people, anyone seeing her kids, which I totally respect. No issues there. But the fact that like they hid the birth of Archie and they didn't announce it for days later. Like there's so many weird things there which just sort of like, was like, that's kind of strange, but like, even now. And that's cool. Nobody sees their kids. I totally get it. No issues there. But she also doesn't have any issue prancing other people's kids out for her own publicity, like showing up at the Uvalde shooting to like, comfort all the grieving parents in the parking lot and bringing flowers for a publicity stunt, or her and Harry going to Africa or Colombia and, like, traipsing around, like, underprivileged kids at orphanages and putting them on camera and being like, oh, aren't we great? Like, look at us here.
Alyssa Berry: [00:26:55] Yeah, no problem exploiting other people's kids. But don't, God forbid, look at my kids. Like it's things like that that I just always side-eye. And she's just always sort of stepped in it in her own way. Again, I'm still hoping for the best here because I think, like, no one wants to think the worst of people. And I'm not one who wants to think the worst of people. But it gets back to that inauthentic thing. Like she is not authentically a rich housewife who is inviting friends over to enjoy her stuff. Like it's so obviously staged and acted. It's like just create a satiric, funny comedy about being a fake tradwife or whatever. Like, I think that would be a friggin funny show. But when you're, when you're making it a reality show, what is like, what actually is the thought process here?
Dakota Kidby: [00:27:48] Oh, I have so many things to say. Okay, so first and foremost, I disagree that she doesn't have close girlfriends. I actually think she has a lot of close girlfriends. And...
Alyssa Berry: [00:28:00] Where are they then? No one is stepping up for her.
Dakota Kidby: [00:28:04] Abigail Spencer is stepping up for her. Mindy Kaling is stepping up for her.
Alyssa Berry: [00:28:08] Mindy Kaling didn't even know her last name.
Dakota Kidby: [00:28:11] So, fair enough. Fair enough. But I mean, here's the other thing all these people like, they probably don't see each other all the freaking time.
Alyssa Berry: [00:28:20] It's transactional, and that's totally cool. Celebrities like, that's kind of the lifestyle. Like they have transactional relationships. You meet people on a set and you're besties and you do all the the show promotion together and oh my God, we're so besties. And look at us...
Dakota Kidby: [00:28:34] But you're talking. She doesn't have like, an Alyssa and a Dakota.
Alyssa Berry: [00:28:37] No.
Dakota Kidby: [00:28:37] Or an Alyssa and a Karen or a Dakota and Lindsay.
Alyssa Berry: [00:28:40] Yeah, because those people would be telling her, okay, let's just maybe take five steps back here and, like, assess what's happening and let's do this. Because even like their weird charitable organization that doesn't actually give out money. Yeah.
Dakota Kidby: [00:28:57] The Archwell Foundation?
Alyssa Berry: [00:28:58] Yeah.
Dakota Kidby: [00:28:58] So that's what I thought Harry's job was, is I thought that's like he's doing that.
Alyssa Berry: [00:29:03] In what way?
Dakota Kidby: [00:29:05] And I don't know, I don't know.
Alyssa Berry: [00:29:06] But that's the thing.
Dakota Kidby: [00:29:07] I didn't go down that deep of a hole.
Alyssa Berry: [00:29:08] They're doing all these things, like they kind of throw out all these things and, but what actually is the result of... Like, I just would like, I mean, yeah, I don't... The Harry things.
Dakota Kidby: [00:29:18] This is kind of my point is like going back to the authenticity piece, whether you're somebody who already has a big public profile or not, anything you do online these days, like you better be doing it authentically because it'll get called out real quick if you're not.
Alyssa Berry: [00:29:41] Really quickly.
Dakota Kidby: [00:29:43] And social media is not only difficult to do now in the sense that there's a million steps. I'm not saying it has to be perfect or really good all of the time, but it has to be authentic. And what I mean by that is it's got to have a plan and a strategy and it's got to have some sort of a gap that it is filling to help, to actually help people with something. And if you don't, that's fine, like then it's probably just fodder. But there are channels that make fun of tradwives that are filling a gap for people because they're hilarious.
Alyssa Berry: [00:30:26] They're hilarious.
Dakota Kidby: [00:30:26] So you can be hilarious and fill a gap. But yeah, like, it is so unbelievably difficult these days to get seen, noticed, liked, followed on social. And so step number one, why are you even doing it? Like is it for to sell, to sell something? Is it to sell you as a human being, as a brand? What is it? And then how are you going to do it in a way that is authentically telling your story to fill a gap, right? And this is where Meghan missed the mark. She doesn't know her audience at all.
Alyssa Berry: [00:31:02] No.
Dakota Kidby: [00:31:03] Has no fucking clue who they are. Pardon my language.
Alyssa Berry: [00:31:06] And also doesn't want to, I think, like, I don't think she's interested in the plebs and the poors and the people who would follow her. Like she's not interested in that.
Dakota Kidby: [00:31:15] Yeah. And then the other thing, too, is she's put herself back into the line of fire after complaining for forever. And like, I watched Harry and Meghan over the weekend to do some like reconnaissance for this episode. And I got to tell you, that documentary definitely broke my heart in the sense that I just saw a woman like, a woman who fell in love. And I don't know if she lied about not knowing Harry. Alyssa and I have different perspectives on that.
Alyssa Berry: [00:31:43] She totally knew him. She had Princess Diana posters all over her bedroom.
Dakota Kidby: [00:31:47] Oh, wow. Okay.
Alyssa Berry: [00:31:49] Yeah. Like, there's some lore of Meghan that, like, people choose to, whether they want to, whatever. She wears Diana's perfume. Like, it's all just a little weird. It's a little psycho-ish. Like. And the fact in his book when he said he sleeps next, like, with a thing of his mother's hair next to the bed. Like, there's so many, like, I think a lot of this more so does Harry.
Dakota Kidby: [00:32:09] He does?
Alyssa Berry: [00:32:10] Yeah. I have issues more with Harry, I think, than her. Like the fact that, like, he should have prepped her, like, why do you think it took like William, like seven, eight years to bring Catherine into the family. There is so much to learn. You need to know that they're ready for it. You want to make sure they're protected. He didn't do any of that. First of all, I mean, they were both in their late 30s, so it's not like we're talking about a 19 year old Diana, which was a whole other kettle of fish.
Dakota Kidby: [00:32:36] Yes.
Alyssa Berry: [00:32:37] He's an idiot. Like he didn't prepare her. He didn't, like he didn't explain like that like just even though the Queen's your grandma, like, we still curtsy to the Queen, like there's so many things that like.
Dakota Kidby: [00:32:48] And that part on her new show or on the documentary, when she's like, she made fun of the curtsying process and he just looked livid.
Alyssa Berry: [00:32:57] Livid.
Dakota Kidby: [00:32:58] Like, you don't do that. Like and that I respect, I respect tradition, I respect the Queen.
Alyssa Berry: [00:33:03] Like, just know what you're doing. Like, you can think it's shit. Like, we could all think the royal family's...
Dakota Kidby: [00:33:08] Don't do it on TV.
Alyssa Berry: [00:33:09] And you're marrying into it. You made that decision. No one forced you. So the least you could do is like, pretend to like not, well, not even she could have pretended, she is an actress, but it's like, at least like...
Dakota Kidby: [00:33:23] Just respect it. Respect the tradition. You could literally say in the same breath, you know, I respect the tradition of this, but I disagree with it.
Alyssa Berry: [00:33:32] Yeah. And you could have like because even at the time, like the Queen, when she met with the Queen at the beginning, the Queen was like, we think it's great you're here. And if you want to keep acting like, please do, like no one's going to, you don't have to, like, be a full time member if you don't want to. Like, so many concessions were made and she didn't... But it's like that's on fucking Harry. Again, pardon my language, but it's like he is a total idiot. And he has been for years. Like, does anyone remember the gong show at Cowboys in the late 90s with the strippers and the pool table and his time at CFB Suffield, and I was in high school at the time, or maybe not high school maybe, yeah, whatever, was legendary. Everybody in Medicine Hat knew, like he was a massive drug addict. Charles and William covered so much of his crap. It was his, it was the Queen that basically forced him into the military to be like, look, kid, you need to do something like, you are ridiculous.
Dakota Kidby: [00:34:28] Out of control.
Alyssa Berry: [00:34:29] Out of control. And so a lot of what I think went wrong was on him more so than her, but I think she fed into it. And then because she is an actress, then making it a bigger deal and making it a thing, thinking that you're going to get sympathy, which she did. But again, it's to a family that can't defend itself. So again, whatever they've said, no one knows if any of that's true or whatever is true, because the royal family can't ever come out and be like, no, she's full of shit. Or yeah, this might have happened, but it was more like this, because they don't do that, right? So it's an interesting, like it was kind of a bit of a perfect storm how all of that happened. And how it all spun off. But I agree with you that it's like, I had high expectations or hopes of what they would do with this, with their celebrity moving forward, and it's really just been a lot of nothing.
Dakota Kidby: [00:35:30] 100%.
Alyssa Berry: [00:35:31] And it's disappointing on all levels. But to me, Harry's the bigger idiot in this whole thing. But that's another conversation.
Dakota Kidby: [00:35:38] That's another conversation for another day. Yeah. I think what irks me and what I've been struggling with lately is I don't, so I do digital and social media marketing for a living, but a lot of the time I absolutely detest what I see online, and it's actually been really good for my mental health because I've stopped scrolling and I just don't do it anymore because it's such a waste of my time. I'll try to, like, get the algorithm corrected to the point where only the things that I really want to see are showing up on my algorithm. So like people's podcasts that I listen listened to, advice that I like to get, that kind of thing, cooking, but other than that, like.
Alyssa Berry: [00:36:20] It's so toxic.
Dakota Kidby: [00:36:21] But it's still to this day, like, I still, because I'm in this space, I'll receive probably, I'll get served five ads a day about coaching and like, social media support and take my course and all that crap. And that whole world also drives me bananas, even though I do respect some people that do that, and I do access some people that do that really well. And I even have a business coach that does that for a living. That being said, the amount of bullshit that I get served on a daily basis, I can't frickin stand it. So if I can give you one big piece of advice for 2025 from the social media space, it is, as I've mentioned a number of times now, to be as authentic as possible. And what does that mean? Just be yourself. Like, be yourself. Speak your mind. Have an opinion, give a voice to issues and things that don't necessarily get airtime. Be contentious if you have to, right. Obviously if your brand is sensitive, you want to be careful about what you're spouting off. And sometimes politics can be a really tricky place, so just be a little careful with that. But if you want to make an impact, then feel free to talk about whatever you want. Just keep in mind that there will be haters and there will be trolls no matter what, no matter what.
Alyssa Berry: [00:37:41] And I think that's what my advice to a Meghan Markle would be. Like, if you look at her Instagram now, like I think it's what was it, as ever, Meghan or whatever she changed it to, again, just terrible rebranding. Like that needs a whole other discussion about just the terrible rebranding. But her whole, her whole existence on social media is so heavily filtered and curated, I think it just also leads into that inauthenticity feeling. If she would have gone back to, like before she got married, she had that blog called The Tig or whatever it was called, and she had...
Dakota Kidby: [00:38:20] I love that brand.
Alyssa Berry: [00:38:20] Right. So great, so great. She was authentic, she talked about, like, food she liked, but like, do that, but, like, just trying to be like, you're trying to be that, but in this weird filtered still like I'm a duchess sort of way. And it's like, you're like, just lean in to you authentically, like food and just talk about food and not have to have this whole pretense that you're going to cook it, like, make your own flower in the backyard or whatever. Like, no one's doing that. Stop it. So that's what I would say. And I mean, I would say that to any client that I have now. I mean, I understand that people have to sell things, whether you're a retail store or whether you're selling whatever, and that social media is a mechanism to do that. But if you watch some of the like most successful people on social media, they do just show up as themselves. Like that's why TikTok took off so much during Covid. It was just people in their living rooms making videos and doing silly dances and all those sorts of things. And so it's like...
Dakota Kidby: [00:39:25] Having fun.
Alyssa Berry: [00:39:26] Having fun. Whatever. Like do that. Like even as a business, you can do that and just show up and just talk in your living room. Like, don't make your social media existence so polished and so filtered and oh my God, every hair on your head must be like photoshopped out before you post an image to Instagram or do a reel. It's like the whole fun of social media is that it's cuckoo bananas. Like, lean into that.
Dakota Kidby: [00:39:53] People, people want scrappy.
Alyssa Berry: [00:39:56] Yeah.
Dakota Kidby: [00:39:57] And any of us business owners who are tuning in and Alyssa and myself, they know, we know that scrappiness is a massive part of starting a business or starting a brand. And when I say scrappiness, I mean there's chaos. There's shit that goes wrong. And it's the stuff that goes wrong that people value hearing about because they're dealing with it too. And they want to know that they're not alone. Nobody really, in today's day and age, wants to hear about how fucking perfect someone's life is, or how they went out and ground this einkorn flour to make these pancakes for their children and milked the cow like, yeah, there's that whole tradwife vibe going on, and sometimes I buy into it, but I think, like, actually one of my favorite brands... And people may come for me for saying this because a lot of people would say that she is very perfect and exudes this, but I really love Hannah, the ballerina farm lady. You know, like, yeah, she's a former ballerina. She does the pageant circuit. She's got, like her ten kids, she's got a hunky husband, she lives on the farm and they do cook every, like you know, they do cook their meals from scratch and whatever.
Alyssa Berry: [00:41:10] She does, he doesn't do anything. I'm just going to put that in there. She does all of that. And he wanted those ten kids. She did not. But I'll leave it at that.
Dakota Kidby: [00:41:19] Again, this is that fodder though that I just like...
Alyssa Berry: [00:41:22] But this is the whole thing is you're putting that out online. Your husband is a complete friggin moron. You're showing him being a complete friggin moron. I have every right to say that you are in this situation, well, a) because they're Mormon, but b) because your husband is rich and you can live that way because you're rich.
Dakota Kidby: [00:41:40] That being said, I, like there's been many pieces of content she's put out talking about, like, do we cook every single meal this way? Absolutely not. Do you know how long it takes me to make this pumpkin stew that I do in the pumpkin? It takes me six hours. Sourdough bread takes this long, like, and, you know, most of the time.
Alyssa Berry: [00:42:00] And I have three nannies.
Dakota Kidby: [00:42:02] Well. And if I had that many kids, I'd probably...
Alyssa Berry: [00:42:05] Right. But like, let's just talk about it. Let's not pretend she's doing that all on her own. It's a business.
Dakota Kidby: [00:42:09] And I don't think she does pretend that though. That's what I really respect, is she doesn't pretend.
Alyssa Berry: [00:42:15] But you know who I am finding really effective on social media right now are Canadian businesses who are online and talking about the tariffs and shopping local and making adjustments and being like, Chapman ice cream, for example, just made a post online this week and their Canadian ice cream company, amazing company out of Ontario, treat their employees really great, all of that. And they said they're just going to eat whatever it costs them for these tariffs over like for the rest of the year or whatever. And they're looking at other supplier alternatives. So we're looking in Europe and other places to get supplies so that we can extricate ourselves from the US and not be... So that's all very authentic, interesting people struggling, being like, hey, I'm a small business that sells leggings online, and Amazon is kicking my ass. Like I saw one small business owner, it's Aro, A R O, I think, athletics and I think she's out of Ontario too, if not BC. Anyway, she sells like athleisure wear and she went on Amazon. She started selling her items on Amazon Canada and she just pulled from Amazon. And not because Amazon's awful, because we know it is, but she's getting, because there's no oversight from Amazon of what people are returning or what people are... So she is getting people returning items that they didn't buy from her, like their like socks or whatever, but because they had a shipping label or that they had ordered from her in the past, they're returning it to her and she has to eat the cost of that return from Amazon, even though it wasn't from her, like they're not her items. And so she's like, I'm just going to get off Amazon because there's no oversight of what...
Dakota Kidby: [00:44:02] I've actually heard of that. Now that I think about it.
Alyssa Berry: [00:44:04] She's now like, okay, so now I'm back. I'm just going to be selling on my website, doing all that. So hey, if you can support, this is what we're doing, blah, blah, blah, that's authentic. Like showing what's really going on behind the scenes in running a small business right now, especially small businesses in the clothing or retail sector in Canada that are making and supplying their own clothing here in Canada. And having to justify like one guy who's really great is Connor Curran, who runs who owns Local Laundry, which is a Calgary company. And him talking about like when people bitch at him about like, well, why is your hoodie like $70. He's like, well because we pay people.
Dakota Kidby: [00:44:39] Yeah. We pay people fair wages.
Alyssa Berry: [00:44:41] We pay people, like and it's made here in Canada. It's made by seamstresses. The fabric, all of that is Canadian. So people are now getting educated about that stuff. It's like, oh, I have no problem spending $70 on a hoodie that I can wear for the next 15 years if I know that.
Dakota Kidby: [00:44:54] And that's a great way to show up authentically and be honest.
Alyssa Berry: [00:44:57] So those are the kind of things like that are resonating right now, because that's just what's happening right now online. But that's just sort of a testament of what people want to see from people online is like, everything isn't great. You don't have to pretend it is. And talk about it.
Dakota Kidby: [00:45:14] Don't pretend. I think some of my favorite videos over the last while have been, I really appreciate, as someone who has really bad seasonal depression, those like refresh videos where folks kind of get up in the morning on a Sunday and they're like, come, come for a depression, like I've come out of my depression, let's do a refresh together. And you go through the house and like, they clean everything and it like motivates you to go do that.
Alyssa Berry: [00:45:37] I like that too. I like the ones that are the, what do they call it, the the late shift or the last shift where they make sure their kitchen and everything is clean before they go to bed at night. And I'm like, oh, I love that. I think it's called the late shift.
Dakota Kidby: [00:45:49] Oh no, I haven't heard of that.
Alyssa Berry: [00:45:50] So make sure all the toys are picked up and the the kitchen is cleaned before you go to bed because you can, you wake up and it's, you're in a better mood.
Dakota Kidby: [00:45:56] And then you feel good.
Alyssa Berry: [00:45:57] I love that stuff. I'm a sucker for all that kind of stuff.
Dakota Kidby: [00:46:01] But yeah, just so yeah. Anyway, interesting stuff going down right now and yeah, so. But yeah, for our Canadian listeners, getting yourself educated around what's going on with tariffs and flipping the script on how you shop, very important right now. And we'll definitely talk about that in another episode coming up pretty soon here too. But yeah, other than that, I think we're out of time for today. So we appreciated having you guys listen in and we will see you in two weeks.
Alyssa Berry: [00:46:34] Thanks for tuning in to another episode of Ladies Who Launch.
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It’s summertime, and Dakota and Alyssa need to relax and enjoy the short season. We are taking an extended break but will return with some updates in the fall.
Have a great summer, everyone!
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
Estão a faltar episódios?
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We told you we had more to say. In the follow-up to episodes 109 and 110, Dakota and Alyssa continue the discussion on how to set up your business and personal life to travel and live in other countries.
Whether it’s taxes, accommodations or even building a community in a new country, there are many items to check off when deciding to move abroad. The ladies delve into those topics and others as they provide insights on their travel and how they make it work while running successful businesses.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
Small businesses need to be acutely aware of their cash flow. This leads to many hiring consultants for specific project work over the more costly and labour-intensive hiring of staff.
When looking to work with a consultant it is important to set clear expectations and understand what you are paying for. As a consultant, you must provide clear deliverables, a proper breakdown of fees and expenses, and check-in points throughout the project.
The relationship between consultants and their clients is both professional and friendly. Sometimes discussions around fees and expectations can be difficult. Alyssa and Dakota provide insights on how they outline these items to be successful both for the client and the consultant.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
We all have dreams and plans but are you working towards them or just trying to get through the day? Dakota is back from Portugal and has made some large life decisions, as happens sometimes on vacation.
Is what you’re doing right now what you want to be doing in five or ten years? What about where you’re living? Is it a means to an end or your end game?
Join Dakota and Alyssa as they discuss their plans for their lives over the next years and the actionable items they will take to get there, with some great stories from Portugal added for flavour.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
Feminine vs. masculine. The ultimate push and pull. Women can struggle to decide when to lean into either form; especially in the business world.
As per Pause Mediation ”Masculine energy is characterised by DOING and achieving and is molded by logic and reason. The feminine is more intuitive, oriented towards receiving and allowing, and characterised by BEING. When these energies are balanced, we experience a greater sense of harmony and fulfilment.”
All humans have both sides of these energies, but understanding when and how to lean into each can make your personal and business relationships healthier.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her excellence in that area is no surprise.
What is interesting is that Taylor has notoriously had a rough go on the relationship front, as seen in her lyrics but she may have found her “end game” which has eluded both Alyssa and Dakota to date.
As is their style, Alyssa and Dakota dig into the relationship wringer and wonder why it’s so difficult to find a man who can step up to meet them instead of always feeling they need to step down.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is exhausting and inefficient.
Ensuring client success should not come at the expense of your physical and mental health. Alyssa and Dakota discuss examples of playing the hero with their clients and provide insights on how they are making adjustments to their businesses to reflect their offerings and get out of the day-to-day operational activities of their clients and why you should too.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers.
We know influencer marketing is a billion-dollar industry but what do we really know about who is selling us products? Or courses? Or supplements?
This week Alyssa and Dakota delve into the Jay Shetty mess, along with discussing how consumers can do better with determining who is behind many of these large influencer accounts while learning how to push through the layers of misinformation and even how to be a better influencer yourself.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
Every person has values and views on the world and society. You don’t need to hide those values when running a business, you can lean into those values to attract clients and customers to benefit your business.
Join Alyssa and Dakota as they talk about analysing when it’s time to walk away from some clients and how to pitch for work that best reflects your business values.
Here are some tips for pitching your business:
Creating a specific, relevant and memorable value proposition. Researching your “perfect” client through their website, articles and industry contacts. Creating a visually appealing capabilities package that highlights your expertise, case studies and testimonials. Following up shows professionalism and commitment to the opportunity.Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
The one where we talk about our periods 😂
But seriously, why not make your cycle work for you, rather than against you?
In this episode of the cast, Alyssa and Dakota dive deep into the recesses of the female reproductive system and we talk about using your flow for powers of good rather than (enter expletive to describe your monthly friend).
This cast is also loving topped off with a personal diva cup horror story by Dakota. Let’s flow into 2024 better ladies!
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
With the recent news of mass layoffs and radio station sell-offs at Bell Media, it is clear the traditional media landscape is cratering at a rapid pace. Without being able to pitch to media for interviews or campaign coverage, how do businesses attain that ever-elusive earned media?
Dakota and Alyssa provide their insights into the current state of media, along with their tips on how businesses can own their content so that no matter what happens to media outlets they still can connect with their audiences.
The website mentioned where to connect with journalists: https://substack.com
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
Four years, 100 episodes, thousands of hours of conversations. Dakota and Alyssa look back at the evolution of Ladies Who Launch since its inception in 2020 and provide their insights on favourite episodes and guests.
It’s been both exhilarating and exhausting to navigate the world of podcasts. Who knew there were so many ways to record and host episodes? Prepping and scheduling guests is almost a full-time job. Why would anyone keep doing it? Well…passion.
Dakota and Alyssa started Ladies Who Launch in April 2020 as an outlet to survive the first months of COVID-19. Neither of them anticipated they would still be here four years later. The debates, conversations and emotional releases that LWL has provided are cathartic.
Thank you to everyone who has listened to episodes while walking the dog, making dinner, or even wearing AirPods at your work cubicle. Your continued support makes Ladies Who Launch more than Dakota and Alyssa could ever have imagined.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
Who are the ladies behind Ladies Who Launch?
Ladies Who Launch started in 2020 as a COVID project and now 100 episodes and 10,000 downloads later, we wanted to re-introduce ourselves to the thousands of new listeners we have acquired over the last four years.
Join Alyssa and Dakota as they talk about their businesses and who they are when they aren’t on the mics. And don’t forget the Ladies Who Launch mascot, Bailey, who always steals the show.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
Welcome back to the Ladies Who Launch podcast, where your favourite co-hosts, Alyssa and Dakota, are ready to kick off 2024 with a bang! In today's episode, we're not just reintroducing ourselves, but we're also diving deep into why traditional goal setting is taking a backseat and how nurturing your innate strengths can lead to unprecedented success. Plus, we're spilling the beans on the exciting plans Ladies Who Launch has in store for you this year. So, grab your favourite beverage, settle in, and let's launch into this insightful journey together!
1. Reintroduction to Your Co-Hosts
Meet the ladies who launch and how we got here!2. Breaking the Mold: Why Goals Are Out
The pitfalls of traditional goal settingPersonal anecdotes from Alyssa and Dakota about goal-setting challengesShifting the focus from goals to growth3. Embracing Strengths: The New Success Mantra
Why nourishing what you're already good at is keyExpert insights on leveraging personal strengths for successReal-life success stories from our community4. Ladies Who Launch: Our Vision for 2024
Exciting new initiatives and projectsUpcoming events and workshops you won't want to miss!How we're evolving to serve our community betterLadies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
Alyssa and DK recount our slightly stressful 2023 and talk the year ahead!
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
The holidays can be stressful, financially draining and exhausting.
Capitalism and irresponsible consumerism pop off this time of year, especially on social media. Our social media feeds are bombarded with advertisements and influencers peddling all kinds of products we don’t need.
Join Alyssa and Dakota as they provide tips and tricks on how to be a smart consumer this holiday season by quieting the noise and spending responsibly. They also provide some of their best gift ideas for last-minute shoppers.
Businesses mentioned:
Salt Spring Soapworks: SaltSpringSoapworks.comAvenue 34 Boutiques: AvenueThirtyFour.caBirch Hill Studio: BirchHillStudio.comLadies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
We all struggle with negative self-talk throughout our lives and careers. How you deal with that talk can be your greatest success.
In this episode, Dakota and Alyssa discuss their struggles in 2023, how they are overcoming the toxic relationship with their thoughts and sharing their biggest “failures.”
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
Aly B and DK are BURNT OUT! We're taking a two week break and we'll be back on Dec 6th.
Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc -
This week, Margo Purcell, CEO of InceptionU joins Alyssa to discuss the changing landscape of the digital economy and how InceptionU is assisting many wanting a career change into the tech sector.
InceptionU is a private, not-for-profit learning organization that is addressing the skills gaps in the digital economy. As CEO, Margo works with learners, industry and government partners to develop accessible programs to help Calgarians transition into tech careers. She also coaches leaders, founders and senior managers to think differently about how they approach innovation through problem-setting, problem-solving and designing meaningful solutions. Margo is also a board member of the LearningCITY Collective, an organization dedicated to creating inclusive, dynamic and future-ready talent in the City of Calgary.
InceptionU.com
Books mentioned:
How Big Things Get DoneRange: Why Generalists Trimph in a Specialized WorldLadies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpodYour Hosts:
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentriccoAlyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
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