Episódios
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Ready to take your wedding business to the next level?
Save your seat inside our free workshop Break into the Luxury Market: https://thelevelupco.com/workshop
🚀 In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with Skylar Ball to share the exact strategies that helped him break through pricing plateaus and start booking luxury weddings.
If you've ever felt stuck at the $5,000 mark or struggled to make the leap to five-figure bookings, this episode is for you. Skylar opens up about his journey from starting during COVID to landing high-end clients—proving that mindset shifts, strategic networking, and the right business moves can make all the difference.
We’re diving into how to:
- Stop playing small with your pricing and own your worth.
- Build relationships that position you as a premium vendor.
- Maintain work-life balance while scaling your business.
- Tap into new markets and make your brand irresistible to luxury clients.
Whether you’re a seasoned pro or just starting to think about leveling up, this episode is packed with actionable insights to help you book higher-paying clients without burning out. 🎉
You’re more capable than you think—and sometimes, all it takes is shifting your mindset and getting in the right rooms. 💪 Tune in and get inspired to GO FOR IT! 🏃♀️
Timestamps:
[00:00 – 05:45] Starting and Scaling a Profitable Wedding Business
[05:46 – 10:12] Breaking Through Pricing Plateaus
[10:13 – 15:00] The Role of Education and Mindset in Growth
[15:01 – 25:30] Building a Sustainable Business and Expanding to New Markets
[25:31 – 30:30] Creating Exceptional Experiences That Lead to Referrals
[30:31 – End] Growth Mindset, Final Takeaways, and Networking Tips
Connect with Skylar:
🔗Instagram: https://www.instagram.com/skylarball_/
💻Website: https://skylarball.com/NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Breaking into the luxury wedding market isn’t just about booking high-profile clients or creating jaw-dropping visuals—it’s about building genuine connections, showing up with integrity, and making a lasting impression that keeps your name at the top.
Save your seat inside our free workshop Break into the Luxury Market: https://thelevelupco.com/workshop
In this episode, we’re sitting down with Josh from Birch Event Design, who’s built an iconic brand by focusing on relationships, professionalism, and always showing up “in the green.”
We’re diving deep into the real stories behind building a reputation in the luxury event world—from navigating influencer partnerships to handling unexpected challenges with grace. Josh shares his insights on why being in the room matters more than just getting the shot, and how creating a positive experience for everyone involved is the key to staying booked and in demand.
If you’ve ever felt stuck—working hard but not seeing the growth you want, or feeling unsure how to approach high-profile opportunities without sacrificing your worth—this episode is for you.
🔥 What you’ll learn:
✔️ How to strategically position yourself for high-end clients
✔️ The mindset shift that will elevate your networking game
✔️ Why your attitude and professionalism matter more than your portfolio
Doors to The Luxury Mastermind are opening soon! If you’re ready to position your business for the luxury market, build meaningful industry connections, and start booking the clients you’ve always dreamed of, head to thelevelupco.com/mastermind to secure your spot.
💬 Let’s chat: What’s one mindset shift you need to make to level up your brand? Drop a comment, send us a DM, or share your thoughts!
Timestamps
Introduction and Guest Introduction (00:00 - 08:00)
Building Connections and Imposter Syndrome (08:00 - 11:00)
The Power of Photography and Capturing Moments (11:01 - 13:00)
Navigating Influencer and Celebrity Weddings (13:00 - 19:00)
Leveraging Opportunities and Protecting Yourself (19:00 - 25:00)
Relationship Management and Ego in the Industry (25:01 - 31:00)
Personal Branding and Lasting Impressions (31:00 - 46:35)NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Estão a faltar episódios?
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Save your seat inside our free workshop Break into the Luxury Market: https://thelevelupco.com/workshop
In this episode, we’re diving into the rapid rise of Will Whiteley—a wedding videographer who went from zero to a fully booked $6K+ brand in just 13 months. Yep, THIRTEEN. From saying “yes” to every opportunity, to refining his client experience, to showing up in a suit and bowtie at every single wedding (even the barn ones), Will is proof that growth doesn’t have to take forever.
Inside this convo, you’ll hear: → The mindset shift that helped him grow faster than most do in 5 years
→ How your brand positioning impacts your pricing (hint: it’s not just about your films)
→ Why obsessing over your client experience is the real game-changer
→ The #1 thing you can start doing today to elevate your brand, instantlyIf you've ever thought, “I haven’t been around long enough to raise my prices” or “I need to wait until I’m more experienced to go for it” — this one’s for you.
Because here’s the truth:
You don’t need more time.
You need more intention.
You need a plan.
And you need to start right now.Hit play and get inspired to take action—because the fastest way to build a high-end wedding business is to stop playing small and start acting like the pro you already are.
Timestamps
00:00 – 05:38 | How to Grow a Wedding Business Fast (Without Waiting Years)
05:39 – 10:17 | From Low-Priced to Premium: What Really Drives Growth
10:18 – 14:25 | The Business Side Most Creatives Overlook
14:26 – 20:53 | Branding, Perception, and Standing Out in the Industry
20:54 – 26:03 | Elevating the Client and Vendor Experience
26:04 – 33:44 | Scaling Back to Scale Up: Booking Less, Earning More
33:45 – End | The Value of Coaching and Taking Fast ActionNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Breaking into the luxury wedding market isn’t just about raising your prices—it’s about building a brand that attracts high-end clients effortlessly. In this episode, we sit down with Britt of Caleb and Britt Photography, who took a leap of faith, restructured her business, and doubled her prices while working less.
We’re diving deep into the mindset shifts, marketing tweaks, and strategic pivots that helped Brittany break out of a saturated market and start booking weddings that inspire her creatively and financially. She shares the turning point that pushed her to let go of videography, refine her brand positioning, and step into the high-end space with confidence.
If you’ve ever felt stuck—booking clients that don’t align, struggling to raise your rates, or unsure how to market yourself to a luxury audience—this episode is for you.
🔥 What you’ll learn:
✔️ How Brittany transformed her brand to attract high-end clients
✔️ The mindset shift that unlocked higher rates without booking more weddings
✔️ The power of strategic marketing and relationship-building in the luxury space
Doors to The Luxury Mastermind open soon! If you’re ready to elevate your business, refine your brand positioning, and step into the luxury market with confidence, secure your spot now at thelevelupco.com/mastermind.
💬 Let’s talk: What’s holding you back from breaking into the high-end market? Drop a comment, send a DM, or tag us in your biggest takeaway!
Timestamps
Introduction & Background (00:01 - 02:15)
Early Challenges & Burnout (02:16 - 05:20)
Mastermind Experience & Business Pivot (05:21 - 09:18)
Brand Positioning & Booking Transformations (09:19 - 14:30)
Mindset Shifts & Market Expansion (14:31 - 20:12)
Goal Setting for 2026 (20:13 - 26:52)
Encouragement & Final Thoughts (26:53 - 35:01)
Connect with Britt and Caleb:
🔗Instagram: https://www.instagram.com/calebandbrittphoto/
💻Website: https://calebplusbritt.com/NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Breaking into the luxury wedding market isn’t just about talent—it’s about strategy. In this episode, we sit down with Tommy Kirkpatrick, a wedding filmmaker who skyrocketed his business in just a few months by shifting his mindset, refining his brand, and positioning himself for high-end bookings. We’re diving deep into what it takes to break past pricing plateaus, attract planners, and build a portfolio that speaks luxury—even if you don’t live in a high-end market.
It’s time to stop playing small and start charging what you’re worth. If you’re ready to elevate your business, build real relationships with planners, and finally step into the luxury space—this episode is for you.
🎧 Hit play and get ready to level up. 🚀
🔗 Want to fast-track your success? Doors to the Luxury Mastermind are opening soon—RSVP now at https://thelevelupco.com/mastermind
Timestamps:
00:00 - 03:30 | Introduction to the Rising Star Series
03:30 - 07:50 | Tommy’s Background & Journey into Wedding Videography
07:50 - 11:40 | Business Growth & Transition to Luxury Market
11:40 - 16:30 | Service Offerings & Social Media Strategy
16:30 - 21:50 | Lightbulb Moment: Working in the Luxury Market
21:50 - 26:20 | Overcoming Business Plateaus & Pricing Strategies
26:20 - 35:00 | Building a Luxury Network & Finding High-End Clients
35:00 - 38:30 | The Doer Mindset: Taking Action in Business
38:30 - 39:00 | Final Thoughts & Where to Find Tommy
"📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
Connect with Tommy Kirkpatrick.:
🔗Instagram: https://www.instagram.com/tommykirkpatrickfilms/
💻Website: https://www.tommykirkpatrick.com/NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
If you’ve ever wondered why some photographers and filmmakers seem to land all the premium bookings (even when their work isn’t better than yours), this episode is for you. Spoiler alert: It’s not just about having mind-blowing work — it’s about brand alignment.
In this episode, we’re diving into:
🔥 Why your work might already be good enough to charge luxury prices
🔥 The #1 mistake creatives make when trying to raise their rates
🔥 How aligning your Instagram and website can instantly attract higher-paying clients
Your work is ready. Your dream clients are out there. Now it’s time to make sure they see you.
🎧 Press play to learn the simple shifts that can take your business to the next level!
Join the Luxury Wedding Playbook today https://thelevelupco.com/playbookNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
If you’ve ever felt stuck trying to break into the luxury wedding market, this episode is for you. This week’s guest, luxury wedding planner Lindsay Landman, is sharing exactly what top planners look for in photographers and filmmakers and the common mistakes that could be holding you back.
Sign up for The Luxury Wedding Playbook: https://thelevelupco.com/playbook
Spoiler: It’s not just about talent—it’s about alignment, strategy, and knowing how to communicate your value.
Inside this episode, we’re covering:
✨ The #1 mistake wedding photographers & filmmakers make when reaching out to planners
✨ How to strategically build relationships with luxury wedding planners
✨ Why pricing transparency matters (and how to structure your rates)
✨ The key differences between mainstream vs. ultra-luxury clients—and how to adapt your approach
If you’re serious about leveling up your wedding business, this episode is packed with tactical takeaways you can start implementing today. Stop waiting for opportunities to land in your lap. It’s time to position yourself for the high-end bookings you actually want.
🎧 Press play & start scaling!Timestamps:
00:00 - 03:00 | Introduction and Chit Chat
03:00 - 06:00 | Meet Lindsay Landman: 23+ Years in Luxury Event Planning
06:01 - 10:00 | Scaling an Event Planning Business: Adding Design, Florals & More
10:01 - 15:00 | How Photographers & Videographers Can Build Relationships with Wedding Planners15:01 - 19:30 | How to Attract Luxury Wedding Planners & Break Into the High-End Market
19:31 - 26:00 | Inside the Mind of a Luxury Wedding Planner: What They Look for in Vendors.
26:01 - 33:00 | Wedding Pricing Strategies: How to Set Rates & Communicate Value
33:01 - 39:30 | Business Growth Strategies for Wedding Photographers & Filmmakers
39:31 - 44:00 | Final Thoughts & Where to Connect with Lindsay LandmanConnect with Lindsay Landman.:
🔗Instagram:https://www.instagram.com/lindsaylandman/
💻Website: https://www.lindsaylandmanevents.com/NEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Struggling to scale your creative business while staying inspired? In this episode, we’re diving into the exact strategies that will help you free up time, maximize revenue, and build a business that fuels your creativity instead of draining it.
We’re breaking down the mindset shifts that separate struggling creatives from thriving entrepreneurs, how outsourcing the right tasks can unlock explosive growth, and why waiting until you “feel ready” is the biggest mistake you can make.
🔥 Your fears are holding you back.
💡 You’re more capable than you think.
🚀 The only way to win is to take action.
If you’re tired of feeling stuck, overwhelmed, or trapped by your business, this episode will show you how to break free, work smarter, and create a life you actually love.
No more fear of failure. No more imposter syndrome. No more hesitation. It’s time to take control and level up.
👉 Hit play now and start making moves.Timestamps
00:00 - 10:30 | The Creative Journey: Balancing Passion & Business Growth
10:31 - 22:00 | Business Growth Strategies: Scaling & Revenue Models
22:01 - 34:00 | Overcoming Fear & Shifting Your Business Mindset
34:01 - 44:00 | Strategic Planning & Long-Term Business Vision
44:00 - 52:00 | Scaling Smart: The Power of Outsourcing
52:00 - 56:00 | Final Thoughts & Creative Community EngagementNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share what do to when your business feels more like a hobby and how to shift it into success mode!
What You'll Learn:
✔️The benefits of setting a dedicated time to work instead of just working when you can.
✔️ The importance of getting all your legal ducks in a row.
✔️ The secret to creating a professional looking website without having to go fully custom.
✔️ How not spending money on your business is actually losing you money.
✔️ How to transform your social media from hobbyist to business owner
Timestamps:
00:00 - 04:30 | Introduction & Chit Chat
04:31 - 13:00 | The Importance of Setting Dedicated Working Hours & Incorporating More Structure into Your Day
13:01 - 20:00 | Getting Your Legal Ducks In a Row
20:01 - 23:00 | Why There is No Excuse For a Bad Website
23:01 - 29:00 | Open Your Wallet and Invest in Your Business
29:01 - 37:00 | Posting On Social Media as a Hobbyist vs. as a Business Owner
37:00 - End | Using 2025 to Create Positive HabitsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share exactly how to identify when you've outgrown your current market and how to have the confidence to scale to that next level.
What You'll Learn:
✔️ How uncomfortable growth can be but why choosing not to grow can hurt you in the long run.
✔️ What the different tiers of the wedding industry are and how to identify which one you currently serve.
✔️ How to identify if you have outgrown your current market.
✔️ Setting yourself up for the next level & mapping out your business journey.
✔️ What you need to successfully level up towards the next market.
Timestamps:
00:00 - 03:00 | Introduction & Announcements
03:01 - 6:00 | The Importance of Growth as a Wedding Creative
6:01 - 10:00 | The Different Tiers of the Wedding Industry
10:01 - 19:00 | How to Identify if You Have Outgrown Your Current Market
19:01 - 25:00 | Setting Yourself Up For Success in the Next Level
25:01 - 29:00 | Mapping Out Your Business Journey
29:00 - End | The Next Level is Waiting For YouNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you full of creative ideas but struggle to execute and grow your wedding business? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster sit down with Austin Trenholm to discuss the key differences between successful entrepreneurs and those stuck in the idea phase.
🎯 What You’ll Learn:
✔️ How to move from mainstream to luxury weddings and attract high-end clients.
✔️ Why execution is harder than ideation—and how to overcome perfectionism.
✔️ The importance of discipline vs. motivation in growing a profitable wedding photography or videography business.
✔️ How to break big goals into small, actionable steps to achieve success.
✔️ The latest wedding industry trends, including true-to-color editorial styles and how to refine your editing workflow.
✔️ The power of accountability, networking, and investing in your business to scale faster.
🚀 Whether you’re a wedding photographer, filmmaker, or creative entrepreneur, this episode is packed with actionable strategies to help you execute your business ideas and achieve real growth.
🎧 Tune in now and learn how to level up your wedding business today!
🔗 Connect with Austin Trenholm: @TrenholmPhoto
💻 Check out Good Light Presets: GoodLightPresets.comTimestamps:
00:00 - 05:00 | Introduction & Guest Introduction
05:01 - 15:00 | Ideas vs. Execution: Overcoming Stagnation
15:01 - 25:00 | Overcoming Mental Barriers & Avoiding Perfectionism
25:01 - 35:00 | Motivation vs. Discipline: The Key to Consistency
35:01 - 45:00 | Execution Strategies & Business Growth
45:01 - 55:00 | Industry Trends & Scaling to Luxury Markets
55:01 - End | Final Takeaways & EncouragementNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, or planner looking to break into the luxury market and build lasting industry relationships? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelly Gilster talk with Samantha, a top-tier wedding planner and networking expert, to discuss how in-person networking events can transform your business.
In This Episode:
✔️ Why networking beyond the wedding day is crucial for business growth.
✔️ How to connect with wedding planners without feeling pushy.
✔️ Strategies to maximize retreats, workshops, and networking events for real ROI.
✔️ Why bringing your camera gear to networking events can position you for destination work.
Join us at Kinetic Experience in Santa Barbara, a three-day retreat for wedding professionals looking to scale, attract high-end clients, and build powerful industry connections.
🔗 Connect with Samantha & Kinetic Experience:
📸 Instagram: @KineticExperiences
🌐 Website: KineticExperiences.comTimestamps:
00:00 - 03:00 | Introduction & Guest Introduction
03:01 - 10:00 | The Power of In-Person Networking for Wedding Professionals
10:01 - 18:00 | How Wedding Planners and Creatives Build Relationships
18:01 - 25:00 | Maximizing Your Networking Experience
25:01 - 32:00 | How Networking Helps Break into Luxury Markets
32:01 - 38:00 | Final Thoughts & Special OfferNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share three proven strategies to help wedding creatives make more money without burning out.
What You'll Learn:
✔️ How to raise your prices the right way and attract high-paying clients.
✔️ Why booking more weddings isn’t always the best strategy—and how to do it sustainably.
✔️ The power of diversifying your income through digital products, education, and commercial work.
✔️ How branding and pricing strategies impact your success in the wedding industry.
✔️ The future of wedding bookings and pricing trends in 2025.
Timestamps:00:00 - 02:30 | Introduction
02:31 - 07:00 | Why Making More Money in 2025 Should Be a Priority
07:01 - 14:00 | Strategy #1 – Raising Your Prices
14:01 - 22:00 | Strategy #2 – Booking More Weddings (Without Burnout)
22:01 - 30:00 | Strategy #3 – Diversifying Your Revenue
30:01 - 36:00 | Final Takeaways & Special OfferNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, filmmaker, or creative looking to increase your income without booking more weddings? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster break down exactly how they added $833,000 in revenue through corporate work, education, and digital products—and how you can do the same.
What You'll Learn:
✔️ Why relying only on wedding bookings can cap your financial growth.
✔️ The three proven revenue streams that helped Taylor & Kelley scale their business.
✔️ How to create digital products, online courses, and templates for passive income.
✔️ The power of corporate and commercial work as a high-value revenue stream.
✔️ The biggest myths about revenue diversification—and how to overcome them.Timestamps:
00:00 - 03:30 | Introduction
03:31 - 10:00 | Why Diversification is Key to Financial Success
10:01 - 17:00 | Breaking Down the $833K Revenue Increase
17:01 - 25:00 | How Wedding Professionals Can Get Started with Diversification
25:01 - 32:00 | Passive & Scalable Income for Wedding Creatives
32:01 - 38:00 | Final TakeawaysNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Want to book higher-paying weddings and break into the luxury market? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the exact strategy that helped them scale their wedding businesses to $15K+ bookings—and how you can do it too.
What You'll Learn:
✔️ The #1 mistake keeping wedding pros stuck in low-budget bookings.
✔️ Why revenue diversification is the secret to booking luxury weddings.
✔️ Why financial freedom = more creative control over your bookings.Timestamps:
00:00 - 02:30 | Introduction
02:31 - 14:20 | The Secret Strategy
14:21 - 19:30 | Taking Strategic Risks in Business
19:31 - 25:15 | The Impact of Diversification
25:16 - 30:50 | Addressing Common Struggles
30:51 - 36:30 | The Role of Pricing & Sales Strategy
36:31 - 41:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you a wedding photographer, videographer, planner, or creative looking to stabilize your income and escape the feast-or-famine cycle? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the six biggest signs that it’s time to diversify your revenue beyond weddings—and how to do it successfully.
What You’ll Learn in This Episode:
✔️ How to tell if you’re ready to diversify your business in 2025.
✔️ Why corporate work, digital products, and education can create financial stability.
✔️ How wedding pros can raise prices and attract luxury clients by diversifying income.
✔️ The best ways to sell presets, courses, coaching, and commercial work for extra revenue.
✔️ The biggest mistakes to avoid when launching a new revenue stream.Timestamp:
00:00 - 02:30 | Introduction
02:31 - 06:00 | Common Misconceptions About Diversification
06:01 - 09:15 | Sign #1: You Have Knowledge or a Skill to Share
09:16 - 13:00 | Sign #2: You Have Extra Time or an Off-Season
13:01 - 16:30 | Sign #3: People Keep Asking You for Advice on a Skill
16:31 - 19:45 | Sign #4: You’re Feeling Burnout or Want to Expand Creatively
19:46 - 22:00 | Sign #5: You Want to Work Fewer Weekends
22:01 - 24:15 | Sign #6: You Want to Escape the Income Rollercoaster
24:16 - 27:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
The wedding industry is shifting—are you prepared? In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into the uncertainty of the wedding market and how creative entrepreneurs can protect their income by diversifying revenue streams.
What You’ll Learn in This Episode:
✅ Why wedding bookings are becoming more unpredictable in 2025
✅ How economic trends, inflation, and market saturation impact wedding businesses
✅ The biggest mistakes creatives make when trying to diversify
✅ 3 proven ways to create steady, year-round income outside of weddings
✅ How corporate work, education, and digital products can transform your business
✅ Why separating your diversification brand from your wedding brand is key to success
✅ A step-by-step guide to scaling beyond wedding services without burning out
If you're tired of the wedding industry revenue rollercoaster and want to secure a more profitable, predictable future, this episode is for you!Timestamps:
00:00 - 03:15 | Introduction
03:16 - 07:45 | The Reality of an Unpredictable Wedding Industry
07:46 - 12:20 | Diversification as a Solution for Financial Stability
12:21 - 16:40 | The Power of Multiple Revenue Streams
16:41 - 21:00 | Common Diversification Mistakes & What Not to Do
21:01 - 25:30 | How to Start Diversifying Without Overcomplicating It
25:31 - 30:50 | The Emotional & Practical Benefits of Diversification
30:51 - 34:10 | Why 2025 Is the Best Time to Diversify
34:11 - 36:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
As 2024 comes to a close, we’re reflecting on the past year and setting big goals for 2025! In this final Sip & Tell episode, hosts Taylor Petrinovich & Kelley Gilster dive into their personal, business, and financial goals, share insights on scaling a wedding business, and discuss long-term strategies for financial freedom.
In This Episode, We Cover:
✅ 2024 reflections – lessons learned & business takeaways.
✅ Goal-setting strategies for wedding creatives: personal, business, and financial goals.
✅ How diversification & passive income create financial stability.
✅ Behind the scenes of corporate video work & real estate investments.
✅ Scaling a wedding business without burnout and finding the right balance.
✅ Big-picture career shifts & transitioning into education and coaching.
🚀 2025 is the year to take control of your business and financial future! Whether you’re looking to book more weddings, expand into corporate work, education, or passive income, or simply improve your work-life balance, this episode is packed with actionable insights to help you level up your career.
🎧 Listen now and set yourself up for success in 2025!Timestamps:
00:00 - 03:15 | Introduction
03:16 - 09:30 | Filming Weddings on New Year’s Eve: Is It Worth It?
09:31 - 14:50 | Reflecting on 2024 & Transitioning into 2025
14:51 - 20:45 | Setting Goals in Three Categories
20:46 - 26:30 | Financial Planning & Future Investments
26:31 - 32:15 | Business Goals for 2025: Weddings, Corporate, & Education
32:16 - 39:10 | Scaling Business & Finding the Right Support
39:11 - 44:20 | Personal Goals & Work-Life Balance
44:21 - 49:00 | Future Vision & Long-Term Goals
49:01 - 52:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
As 2024 comes to a close, it’s time to pause, reflect, and celebrate everything we’ve accomplished before jumping into 2025. In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into wedding industry lessons, business growth, personal wins, and strategies that shaped the year.
In This Episode, We Cover:
✅ The importance of reflection before goal setting – celebrating progress before planning ahead.
✅ Taylor’s and Kelley's wedding season recaps.
✅ When & why to discount your services strategically for planner relationships & high-end bookings.
✅ Level Up Co.'s student success stories & major wins.
✅ How to set yourself up for success in 2025 with the right mindset & strategic planning.
🚀 Ready to take your wedding business to the next level? Join us as we break down the biggest lessons from 2024 and prepare for a powerful year ahead.
🎧 Listen now and start 2025 with clarity, confidence, and purpose!Timestamps:
00:00 - 05:30 | Introduction
05:31 - 11:20 | The Value of Reflection Before Goal Setting
11:21 - 18:40 | Taylor’s 2024 Wedding Season Recap
18:41 - 24:30 | The Strategy Behind Selective Discounts
24:31 - 30:15 | Kelly’s 2024 Wedding Season Recap
30:16 - 36:50 | Growth of The Level Up Co. in 2024
36:51 - 41:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ -
Are you constantly chasing trends in your photography business? In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with renowned luxury wedding photographer Erich McVey to discuss how staying focused, outsourcing wisely, and avoiding “shiny object syndrome” can lead to massive business growth.
What You’ll Learn in This Episode:
✅ Erich’s journey from college photographer to luxury wedding artist.
✅ How he scaled his business to 15 high-end weddings per year while working less.
✅ The power of outsourcing (editors, album designers, & admin support) to reclaim time.
✅ The truth about getting featured on top wedding industry lists.
✅ Why chasing trends can hurt your brand and how to evolve organically.
✅ The key to balancing work, personal life, and business growth.
🚀 Want to book fewer weddings while making more money? Learn how Erich streamlined his business and stayed ahead in a competitive industry—without sacrificing creativity or freedom.
🎧 Listen now and start working smarter, not harder!Timestamps:
00:00 - 04:30 | Introduction
04:31 - 09:15 | Wrapping Up the 2024 Wedding Season
09:16 - 14:30 | Guest Introduction: Eric McVey’s Photography Journey
14:31 - 21:20 | The Evolution of a Luxury Wedding Photographer
21:21 - 27:45 | Scaling a Business & Avoiding Burnout
27:46 - 33:15 | How to Get Featured & Recognized in the Industry
33:16 - 38:00 | Avoiding "Shiny Object Syndrome" & Staying True to Your Craft
38:01 - 40:00 | Final ThoughtsNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/ - Mostrar mais
