Episódios
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This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken .
I've been a follower and admirer of Dans work for several years, so I was delighted to finally get him on the podcast to talk about copywriting techniques, LinkedIn™️ and Bunions!
Plus a post of the week about gender equality!
Here are the topics we covered;
Dan's Journey and Overcoming Self-Doubt.
Dan shared his early days working as a forklift driver, his later studies at copywriting school, and his subsequent work as a copywriter at various ad agencies, working with massive brands.
Authenticity in Professional Content
We chatted about how people find it challenging to really be themselves on LinkedIn™️ and how we need to become 'an expert in being ourselves' and why our inner critic is a 'ding dong' - I wrongly assumed this was a Canadian term!
He also shared his struggles with self-doubt and the importance of remaining true to oneself in communication
Balancing Personal and Professional Content
We discussed how sharing personal experiences can effectively engage the target audience by illustrating overcoming relevant challenges. Dan emphasized the importance of authenticity and using language to impress oneself rather than others
"Your audience is you"
We also discussed the trend of using complex vocabulary in professional settings and debated its effectiveness as a means of communication.
Content Creation Strategy and LinkedIn Success
Dan admits to being no expert in LinkedIn™️ content strategies but he has, through trial and error developed a style using images, quotes and carousel templates that resonate with his audience.
He also discussed his 'list and twist technique' as demonstrated in this 2 page carousel post...
AI & Creativity
Dan does use AI and is impressed with it's capabilities but he "prompts it to prompt him to be more creative"...not to answer questions or create for him.
Book Rankings, Deals, and Course Launches
Dan revealed his challenges with the competitive element of launching a book and bestseller rankings and how with that and marketing his course he stuck to his values and accepted that he is not going to appeal to everyone and that being helpful to others is more important than maximising sales.
Maximize image Edit image Delete image Click on the image above to view Dans bookEmbracing Self-Expression on LinkedIn
Everyone has to start somewhere and Dans advice is to start small and develop a habit for content, even if it's just 15 mins a week brainstorming ideas for posts. Figure out who you are and how you want to communicate and develop the habit of creating content ideas.
As mentioned earlier, above really is a very brief summary of a 55 minute conversation so I strongly recommend you listen to the full episode to gain the most from Dan's expertise.
Thanks again to Dan for taking the time to share so many golden nuggets.
Post of the weekPlenty of good nominations this week including this highly impressive video post from Farouk Bacha in support of Lara Acosta
This weeks winner had less impressions and engagement but I've picked it because I think we can learn more from it.
An attention grabbing and recognisable image of a film star couple with a brilliant hook 'My new man!!' followed by...
Well icon…. Well screen saver.. ok not even screen saver… look I took the image from Google!
and then the (now irresistible) 'See more' link
Great structure, a great use of image and even more critical to it's success, an important and potential controversial topic.
Congratulations to Jo (although you would be much easier to tag if you used your full name...just sayin!) and thanks to Katharine Robinson for nominating it.
That's all for this week, feel free to say hi to Dan and let him know what you thought of the episode.
Until next time.
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Organic content reach is on the decline...again!
"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex...
Also in this episode;
Creator mode confusion
LinkedIn™️ Games
AI-generated content screening
The new immersive video feed mystery
Post of the week
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LinkedIn™️ Groups...Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold untapped value? Tracy Bedwell certainly believes so. In this compelling episode, we delve into Tracy's firsthand experiences and unveil the strategic tactics she has wielded with remarkable success, shedding light on the enduring potential of leveraging LinkedIn Groups.
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We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.
But do we REALLY know them?
interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.
This week, it was my immense pleasure to sit down and chat with the UK accountants mentor and speaker MARK LEE FCA .
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Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights.
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LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question...
Can AI be used in a credible, authentic and ethical way on LinkedIn™️?
That plus...
New - Company page premium inc' Who viewed your company page'
An improved 'Premium benefits' page plus a special offer
Why the new 'Recruiters verification badge' is a disgrace!
Post search results now favour Articles
A great new option for profile custom buttons
An interesting piece on Colla'boring'ative articles!
Post of the week
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This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry.
I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover;
How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs!
His very sports orientated childhood and his (and his fathers) obsession with Lacrosse
The benefits of focus and determination to achieve his potential in lacrosse
How he attended 4 high schools in 5 years experiencing bullying at every turn
Tough love from his father
Why he gave up lacrosse and rebuilt his identity
Dealing with authority (when you know they are wrong)
The 1000 Origami Crane Challenge and how it changed him
Completing a challenging 2,200-mile trek along the Appalachian Trail
Quitting law school
The difference between moving on and giving up
How a random comment from a stranger "You could always live on a boat" led him to the maritime industry.
How he negotiated for and bought his first boat
How he taught himself to sail his first voyage from New York to Boston
Finding a new community of boat owners
Becoming a boating entrepreneur as an outsider to the industry
Artificial intelligence and the maritime industry
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This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions
Gillian Whitney
Kevin D. Turner
Tiina Jarvet
Richard van der Blom
Also in this edition;
New ‘Takeaways’ on Articles & posts New video feed on mobile An excellent example of brand partnership with influencer Post of the week -
My thoughts and feedback on Uplift Live
UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.
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With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportunity to create their own newsletters.
So it seems a good time to have a new look at this feature so that you can decide whether you will be be going down that track.
That plus;
A new mysterious 'Who viewed your profile' filter.
Your comment doesn't comply with our policies!
AI enhancements drive an increase in LinkedIn™️ Premium subscriptions.
A sneaky way to get 3 months premium free.
How AI features are being assessed
Native AI post generation. Is it any good?
Post of the week
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This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question...Connect or Follow?
That plus;
New Recruiter & Learning tools that assist retention but might also have the the polar opposite impact!
New Privacy setting
New option for profile custom CTA button
Feedback from last week regarding the homepage feed
Post of the week.
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Has your feed changed recently? Are you seeing posts from people who are unfamiliar to you?
This may be due to LinkedIn™️ deciding that they know what 'quality' content looks like.
Not you...you are clearly not in a position to decide this for yourself!
This week I discuss what we can do to fix this.
That plus;
AI comments are getting very annoying!
The real reason customised invitations are being limited and a cool workaround.
A very sneaky change to your data privacy settings
Saved posts feature urgently needs updating
My take on Public groups
Profile verification favours men!
Post of the week
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Are you sure you want to be providing LinkedIn™️ with your hard earned knowledge for a badge?
Do the benefits of collaborative articles add up?
That plus;
An update on the revamped Services section
A voice message tip
Sales Navigator improvements
New profile photo feature
Another new 'Pay to spam' feature update
B2B Deep sales playbook. Useful or a Sales Navigator ad?
Are LinkedIn Corp' Sales professionals using LinkedIn™️?
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It's that time of the year when the legend that is Richard van der Blom publishes his LinkedIn™️ algorithm insights report so in this episode I discuss some of the highlights, what we can learn and why we need to treat the results with caution.
Also covered;
Services page gets a makeover
Creator mode is going
Is profile verification enough?
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This week I find out about the 'person behind the profile' with the LinkedIn content Queen herself Nanna Sondrup
Nanna was very open and honest in this chat where she describes a troubled childhood experiencing terrible bullying and parents distracted by her brother who had severe ADHD challenges.
She herself was later diagnosed with Dyslexia and ADHD yet has managed to become a very well known LinkedIn™️ expert in Denmark.
Join me in hearing why Nanna is such an INteresting person!
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LinkedIn™️ is primarily a B2B networking platform but that doesn't mean that a B2C (business to consumer) business can't succeed. This week I talk with Anna Williams about how she recently relaunched her coffee shop on LinkedIn™️.
That plus;
How I became a LinkedIn 'Top voice'
An update on profile verification with Persona
More on how to get a community top voice badge
New - Company sponsored articles
Are hashtags still relevant?
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Big news this week...The LinkedIn Corporation are attacking me and I need some creative ideas from you to be able to move forward.
More of that later, also included in this episode I talk about;
Uplift Live conference - I can offer you a discount.
Profile custom buttons are really good but are they too effective?
Verification issues and privacy concerns
New Events features
New features for collaborative articles
More skills (that most of us don't need)
New 'Daily' feature in LinkedIn™️ learning
Public profiles get a revamp and there are winners and losers!
Post of the week
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Welcome to the first edition of interesting People, a new type of show for the LinkedInformed podcast.
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.
But do we REALLY know them?
interesting People interviews are designed reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.
For this first episode, I sat down and had a good old heart to heart chat with Ashley Leeds.
Ashley always comes across as energetic and very positive...but is he always like this?
We discuss the traumatic events that influenced his childhood, why he quit his promising career as a Chef, how he met his wife Debbie, his kids, his many career and job moves and how he ended up being the 15-minute LinkedIn™️ guy!
I absolutely loved finding out more about Ashley and I'm sure you will too
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Every year I dust off my LinkedIn™️ crystal ball and look at what changes I think we will see on the platform over the coming year...every year I get it spectacularly wrong! I like to think I'm ahead of LinkedIn Corp' with my thinking because often my predictions eventually come to fruition a few years later! Either way, it's always fun to do and gets us thinking about what we want from LinkedIn™️ (in truth I produced a wishlist rather than a list of predictions, this year is a bit of a mix)
So here are my predictions and wishes for this year...
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In this episode, I talk through the following topics;
LinkedIn™️ ran a Christmas poll
INteresting profiles 2024
Issues with post drafts and article analytics
Spot a pod
New WVYP filters - are they useful?
The new 'create an image' feature for Articles using Microsoft designer
50+ factors that can impact the performance of your posts
Post of the week
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