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Gabriel Gordon-Harper from Avangrid explains the latest trends in renewable energy and shares the challenges and innovations driving the industry.
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Gabriel Gordon-Harper, Senior Originator at Avangrid, walks us through his professional journey and the current landscape of the renewable energy market. He explains how sustainability is transforming corporate strategies, from recruitment and retention to tackling large-scale project development. As we discuss the challenges of supply chain constraints, ethical practices, and grid interconnection, Gabriel remains optimistic about the energy transition. Learn how the Inflation Reduction Act is shaping the industry and the exciting technologies, like long-duration energy storage, that promise to power our future.
Connect with Gabriel Gordon-Harper:
Website: AvangridLinkedIn: https://www.linkedin.com/in/gabriel-gordon-harper/
Episode Links:
One Tree PlantedChapters from Today's Episode:
00:00 Introduction to Gabriel Gordon-Harper
02:34 How Climate Change Shaped Gabriel’s Career
07:30 A Day in the Life of a Senior Originator
09:44 Challenges in Renewable Project Development
13:01 Ethical Considerations in Renewable Energy
21:21 Evolution of the Renewable Energy Market
26:00 Solutions and Innovations for Future Challenges
33:32 Motivations Behind Corporate Renewable Energy
38:40 The Role of Employee Values and Recruitment
45:39 Advice for Entering the Renewable Energy Sector
52:40 The Importance of Local ActionConnect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
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Bob Quinn sits down with us to explore regenerative business through sustainable farming, regenerative farming, and ancient grains.
One Tree Planted
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Bob Quinn, a 4th-generation farmer, entrepreneur, PhD scientist, and author of Grain by Grain, shares his remarkable journey from conventional farming to becoming a pioneer in regenerative organic agriculture. As the founder of the Quinn Institute, partnered with the Rodale Institute, Bob educates farmers on the value of sustainability, organic practices, and the intersection of food, health, and environmental stewardship. This episode explores the history of industrial farming, the role of corporate influence, and how regenerative agriculture and sustainable farming can bring value to rural communities, our food systems, and the planet.
Connect with Bob Quinn: Learn more about Bob’s work at the Quinn Institute and follow him on LinkedIn.
Episode Links:Chapters from Today's Episode:
00:00 – The True Cost of Cheap Food
00:59 – Introduction to Bob Quinn & His Journey into Regenerative Farming
03:56 – The Power of Food as Medicine
05:16 – Overview of the Quinn Institute's Mission
09:50 – The Shift from Conventional to Regenerative Farming
15:54 – Industrialization and Corporate Influence in U.S. Agriculture
27:35 – The True Cost of Chemical Agriculture
36:32 – The Relationship Between Agriculture and Healthcare
45:34 – Bob Quinn's Entrepreneurial Ventures and Philosophy on Value
59:26 – Building Relationships and Growing a Regenerative Business
1:06:01 – Bob Quinn's Future PlansConnect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
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Former Nike CSO Noel Kinder shares Fortune 100 insights on sustainability leadership, balancing profitability and sustainability, and driving corporate responsibility.
Noel Kinder on LinkedIn
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In this episode of "Marketing For What Matters," former Nike Chief Sustainability Officer Noel Kinder dives into the intersection of business growth and sustainability. With decades of experience at Nike, Noel shares how the company overcame challenges like the sweatshop controversy and implemented innovative sustainability strategies. He highlights key sustainability initiatives such as the "Space Hippie" product line, waste reduction efforts, and pre-competitive collaborations that promote renewable energy use in supply chains. Noel also discusses balancing sustainability with profitability, managing corporate sustainability commitments, and what future leadership in sustainability looks like.
Guest Information:Episode Links:
One Tree PlantedChapters From This Episode:
00:01 Introduction to Noel Kinder & His Business Background
04:35 Noel Kinder’s Early Influences and Career Path
07:30 Joining Nike During the Sweatshop Controversy
16:35 Nike’s Journey to Rebuilding Trust and Increasing Transparency
19:27 Pre-Competitive Collaboration and Industry Impact
26:34 Managing Sustainability Across Global Supply Chains
31:31 Innovative Sustainability Initiatives at Nike
36:30 Pre-Competitive Collaboration and Industry Impact
41:45 Communicating Sustainability to Consumers
51:23 How Consumer Behavior Dan Directly Impact Sustainability
54:13 Lessons From Nike’s Commitment to Sustainability
1:04:08 Closing ThoughtsConnect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
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This week our guest Erik Granholm merges purpose and profits to drive global change in the impact startup ecosystem at Norrsken Foundation
Erik Granholm on LinkedInNorrsken Foundation Website
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Erik Granholm, Digital Marketing Manager Norrsken Foundation, discusses the intersection of purpose and profits in the world of impact startups. Erik shares his journey from sales to leading marketing efforts that empower entrepreneurs to tackle global challenges. See how Norrsken Foundation is building impact ecosystems and the importance of storytelling, local relevance, and redefining success.
Guest Information:Episode Links:
Peaceful MediaOne Tree PlantedNorrsken Impact 100 ListNorrsken "How We Fix This" PodcastNorrsken VC Impact ReportChapters From Today's Episode:
00:00 – Introduction
02:13 – Erik Granholm's Journey into Impact Startups
04:29 – Transition from Sales to Creative Industry
07:56 – Discovering Ikigai
12:05 – Inspiration Behind Joining Norrsken Foundation
16:22 – The Role of People and Shared Values
20:48 – Developing a Global Perspective on Impact
24:35 – The Need for Long-Term Thinking in Impact Work
28:57 – Localized Impact Across Different Hubs
32:14 – Communicating Impact to Consumers
36:09 – Organic Growth and Role Model Storytelling
40:21 – Strategies for Building a Global Brand
44:35 – Redefining Progress and Success in Business
48:50 – Incorporating Impact Metrics in Startups
52:08 – Resources for Entrepreneurs Interested in Impact
56:17 – Highlighting Noteworthy Impact StartupsConnect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
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Today we discuss sustainable web design with Tim Frick from Mightybytes!
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How do you design for the planet? Tim Frick, founder of Mightybytes, joins the Marketing for What Matters podcast to discuss sustainable web design and its impact on the planet. Learn about the importance of collaboration, regulatory guidance, and successful organizations like Whole Grain Digital and the Green Web Foundation. Tim also discusses how impact frameworks can help measure sustainability efforts, and why incorporating sustainability into your marketing strategies is crucial for the future.
Episode Links:
Tim's Agency: MightybytesOne Tree Planted: One Tree Planted
Carbon Majors Database: Carbon Majors Database
Responsible Tech Advocacy Toolkit: Responsible Tech Advocacy Toolkit
Chapters From Today's Episode:
00:00 - Introduction to Tim Frick & His Journey to Sustainable Web Design05:23 - Defining Impact and Sustainability
07:23 - Origins of the W3C Web Sustainability Guidelines
11:43 - Eco Grader and Web Sustainability Tools
16:38 - Web Design’s Role in Climate Change
18:41 - Regulatory Guidance and Collaboration in Sustainability
23:46 - The Importance of Collective Knowledge and Collaboration
28:54 - Challenges in Adopting Sustainable Web Design
33:15 - Broader Issues Created by the Web
39:23 - Blending Purpose and Profit in Business
45:41 - Impact Models and Responsible Tech Advocacy
Connect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
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Can we end Badvertising? Join us as we talk to Andrew Simms and discuss ethical marketing and climate action.
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Andrew Simms, co-director of the New Weather Institute, delves into the pressing issue of bad advertising and its impact on climate change. Discover how high-carbon advertising shapes consumer behavior and learn about the campaign to ban ads for polluting products (Badvertising). Simms shares insights on ethical marketing, the power of sports sponsorships, and the urgent need for public information campaigns to combat greenwashing. Tune in to explore the intersection of advertising, consumer choices, and sustainability, and find out how you can contribute to a cleaner, greener future.
Episode Links:
Andrew Simms: Twitter
New Weather Institute: WebsitePeaceful Media
One Tree Planted
Rapid Transition Alliance
New Weather Institute
Badvertising Campaign
Chapters From Today's Episode:
00:00 - Introduction to "Badvertising"
02:01 - Andrew Simms' Background in Environmental Advocacy
06:25 - The Disconnect Between Knowledge and Action
09:47 - Origins of the "Badvertising" Campaign
16:27 - What is the "Badvertising" Campaign?
23:12 - Local and National Efforts to Regulate Advertising
29:52 - Parallels with Tobacco Advertising Ban
36:26 - Impact of Sports Sponsorships on Climate Messaging
40:43 - Addressing Criticism and Revenue Streams
44:28 - Practical and Moral Leadership in Advertising
49:54 - Public Information Campaigns and Climate Crisis
53:00 - Conclusion and Final ThoughtsConnect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
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How can businesses thrive sustainably? Find out valuable insights with John Davis on transforming business for the future!
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In episode 008 of Marketing for What Matters, Jason interviews John Davis, director for the Center for Sustainable Business Practices at the University of Oregon. Curious how businesses can thrive by prioritizing sustainability and stakeholder value? John shares the competitive advantages of responsible business practices, the role of leadership in driving change, and the ethical considerations in AI development. Get into the value of qualitative research in understanding consumer behaviors and the significance of authenticity, integrity, and transparency in modern marketing.Episode Links:
John Davis - LinkedIn
Center for Sustainable Business Practices
Summit for Sustainable Organizations
Chapters From Today's Episode:
00:00 Guest Introduction: John Davis04:04 John's Background and Role at University of Oregon
06:10 Importance of Business Transformation for Sustainability
09:01 Thought Experiment: Leading a Company
13:28 Ethical Considerations in AI Development
16:14 Framework for Transitioning to Stakeholder-Centric Business
21:26 Leadership Traits in Sustainability
28:51 Importance of Leadership in Personal and Professional Life
32:29 Shifting Marketing Strategies: STP to CAM
37:14 Qualitative Research in Understanding Consumer Behavior
45:03 Storytelling in Product Marketing
49:00 Marketing Strategies for Small Businesses
53:16 Integrity and Transparency in Modern Marketing
56:27 Challenges and Solutions for Brands Aiming to be a Force for Good
01:01:57 Role of Higher Education in Shaping Sustainable Business Practices
01:09:17 Planting Trees: One Tree Planted Initiative
01:10:39 Conclusion and Final Thoughts
Connect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
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Curious about how to balance sales with sustainability in B2B? This week we discuss with guest Brianna LePiane sustainable business growth strategies, client-centric sales, and the power of collaboration.
Brianna LePiane, Sales StrategistLinkedIn: Brianna LePianeWebsite: Sustainable Product Sales
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This week Fran interviews Brianna LePiane, a seasoned consultant in sustainable business growth. They delve into the importance of adopting sustainable practices and creating long-term growth strategies. Brianna shares her experiences in the sustainability space, from her inspiration in Guatemala to her focus on compostable packaging and ethical sourcing.
Guest Information:Episode Links:
Block Chain for Climate: blockchainforclimate.orgNoah Labinaz from Common Better: commonbetter.orgCatherine Griffin from Impactable X: impactablex.comFood Stash Foundation: foodstash.caWork on Climate: workonclimate.orgScale Collaborative: scalecollaborative.caChapters From This Week's Episode:
00:00 Introduction and Episode Overview
02:15 Brianna LePiane on Sustainable Business Growth
05:30 Brianna's Journey in Sustainability: From Guatemala to Compostable Packaging
10:45 Ethical Sourcing and Supply Chain Management
14:20 The Role of Entrepreneurship in Systemic Change
18:10 Balancing Sales and Authenticity in Sustainable Business
22:30 Client-Centric Sales and Marketing Strategies
27:00 Collaboration and Seeking Expert Advice in Sustainability
31:45 Overcoming Negative Perceptions of Sales in Sustainability
36:00 The Importance of Rest and Natural Skill Sets for Entrepreneurs
40:20 Clear Communication and Emotional Intelligence in Marketing
44:50 Understanding Product Life Cycles and Supply Chain Emissions
48:30 The Future of Sustainability in Business: Challenges and Opportunities
52:15 Practical Tips for Sustainable B2B Product Sales
01:01:58 Sustainability, passion, and emotional management in businessConnect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
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Join us as we talk to Hannah Ewing from One Tree Planted. Discover how easy it is to make a positive impact on the planet through reforestation. Learn about the organization's global projects, their approach to sustainability, and how businesses can get involved.
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In Episode 6 of "Marketing For What Matters," Jason Miller interviews Hannah Ewing, the Director of Partnerships at One Tree Planted. If you're concerned about deforestation, wildfires, and the loss of biodiversity, this episode will inspire you. Discover how One Tree Planted simplifies reforestation efforts, making it easy for individuals and organizations to contribute.Hannah shares her journey into the environmental sector and the impactful work One Tree Planted is doing globally. Learn about the organization's unique approach to tree planting, including how they ensure long-term success and community involvement.
Join us to understand the power of reforestation, the importance of choosing the right projects, and how businesses can integrate tree planting into their sustainability initiatives.
Hannah Ewing, Corporate Partnerships at One Tree PlantedLinkedIn: Hannah EwingWebsite: One Tree Planted
Guest Information:Episode Links:
Peaceful Media: peacefulmedia.comOne Tree Planted: onetreeplanted.org
Chapters from today's Episode:
00:00 - Introduction: One Tree Planted
02:02 - Guest Introduction: Hannah Ewing
03:55 - Setting Intentions and Positive Messaging
05:21 - Hannah's Journey to One Tree Planted
08:10 - The Importance of Trees and Reforestation
11:18 - How One Tree Planted Stands Out
13:30 - Impact of Tree Planting Projects
21:40 - Corporate Partnerships and Goals
28:08 - Successful Campaigns and Initiatives
33:21 - Overcoming Misinformation and Greenwashing
46:55 - Advice for Sustainability Professionals
51:26 - Inspiring Books and Resources
55:57 - How to Get Involved with One Tree Planted
1:00:12 - Planting Trees with Hannah Ewing
1:02:21 - Closing Thoughts and EncouragementConnect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
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Title: Copywriting For Sustainability
Aligning Passion and Profession: Kelcie emphasizes the importance of finding fulfillment by aligning professional work with personal values.Power of Storytelling: Effective storytelling in marketing can drive significant change by emotionally connecting with audiences.Understanding the Audience: Conducting thorough audience research is crucial for crafting relevant and impactful copy.Transparency in Sustainability: Brands should embrace transparency and share their sustainability journeys, including setbacks, to build trust.High-Impact Marketing Components: Kelcie shares essential marketing components for sustainable brands such as case studies.Collaborative Spirit: The sustainability sector thrives on collaboration and sharing knowledge, which helps uplift all stakeholders.
Host: Jason Miller aka JAM
Episode Summary:
In this episode, Jason sits down with Kelcie Ottoes, a copywriter making waves in the sustainability space. Kelcie shares her journey from feeling unfulfilled in a tech job to becoming a leading voice in sustainable copywriting. She offers valuable insights into the importance of aligning professional work with personal values and the power of storytelling in marketing. The episode dives into Kelcie's unique approach to copywriting for sustainable brands, discussing her process, the significance of understanding the audience, and how to overcome common challenges in the industry.
Key Takeaways:Action Items:
Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.Connect with Kelcie: Follow Kelcie Ottoes on LinkedIn or visit her website at Kelcie Ottoes Copywriting for sustainable copywriting services.Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at [email protected] Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.Episode Links:
Peaceful MediaOne Tree PlantedGuest Information:
Website:Connect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
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Title: Attracting Top ESG Talent
Host: Bo-Peter Laanen
Episode Summary:
In this episode, Bo-Peter interviews Dan Moussa from Talesca, who shares his insights on the intersection of sustainability, recruitment, and corporate responsibility. They discuss how top tech companies are shifting their focus towards sustainability to attract top talent, the importance of genuine sustainability efforts to retain employees, and the impact of new regulations on businesses, especially SMEs.
Recruitment Driving Sustainability: Top talent in tech industries is increasingly drawn to companies with robust sustainability strategies.Consumer Behavior Influencing Business: Consumer demand for sustainable products is pushing companies to adopt more eco-friendly practices.Genuine Sustainability Efforts: Companies must ensure they are not greenwashing, as failing to deliver on sustainability promises can lead to high employee attrition.Impact of Regulations: New sustainability reporting requirements are particularly challenging for SMEs.Global Differences in Sustainability Progress: Different regions are at varying stages of implementing and benefiting from sustainability regulations.Personal Commitment to Sustainability: Recruiters and professionals in the sustainability sector should embody their values.
Key Takeaways:Action Items:
Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.Connect with Dan Moussa: Follow Dan Moussa on LinkedIn or visit his website at talesca.com.au for more information.Check Out Dan's Podcast: Listen to Dan's podcast with Talesca at Talesca Podcast.Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at [email protected] Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.Guest Information:
Dan Moussa on LinkedInTalesca WebsiteEpisode Links:
Connect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
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Title: Leading Like Mother Nature
Host: Fran Rinaldo
Episode Summary:
In this episode, Fran interviews Lauren Truslow, the CEO of 3D Enviro, a small women-owned environmental remediation firm. Lauren shares her journey into sustainability, the challenges and rewards of leading a women-owned business in a male-dominated field, and her passion for environmental education and advocacy. They discuss the importance of fostering a team with shared values, the impact of childhood experiences on environmental awareness, and the need for both individual and collective action in addressing environmental issues.
Key Takeaways:
Importance of Early Environmental Exposure: Childhood experiences in nature can significantly shape one's passion for sustainability.Balancing Personal and Professional Life: Being a mother and a CEO requires building a strong support system and finding ways to integrate personal values into business.Compassionate Leadership: Women-owned businesses often emphasize compassion, understanding, and holistic approaches to employee well-being.Challenges in Environmental Remediation: Environmental remediation involves addressing less glamorous but crucial aspects of sustainability.Need for Systemic Change: While individual actions are important, large-scale policy changes are essential for significant impact.Educational Outreach: Educating others about local environmental issues, like mercury contamination, is key to driving change.Action Items:
Subscribe: Subscribe to "Marketing for What Matters" for more episodes on sustainability and marketing.Connect with Lauren Truslow: Follow Lauren Truslow on LinkedIn or visit her website at3D Enviro.Engage with Us: If you have feedback, suggestions, or want to recommend a guest, email us at [email protected] Sustainability: Learn more about One Tree Planted and consider how you can contribute to environmental efforts in your community.Share the Podcast: Help spread the word about "Marketing for What Matters" by sharing this episode.Guest Information:
Lauren Truslow on LinkedIn3D Enviro’s WebsiteEpisode Links:
Connect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
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In this episode of "Marketing for What Matters," host Jam from Peaceful Media is joined by Tristan Cummins and Cori Chong, founders of Wakeful State, a video production company based in Honolulu, Hawaii. They share their journey from digital nomads to business owners, highlighting their passion for sustainability and storytelling. The discussion delves into their impactful projects with organizations like Sustainable Coastlines Hawaii and Kōkua Hawaiʻi Foundation, and their approach to video marketing that prioritizes high-quality, emotionally resonant content. Tristan and Cori also offer practical advice for small businesses on creating effective video content with limited resources.
Key Takeaways:
Origins of Wakeful State: Tristan and Cori's journey from meeting in Hawaii to traveling as digital nomads and starting their video production company.Focus on Sustainability: The types of clients Wakeful State works with and their commitment to promoting sustainability through storytelling.Impactful Projects: Highlights of significant projects, including work with Sustainable Coastlines Hawaii, Kōkua Hawaiʻi Foundation, and United Airlines.Importance of Storytelling: The power of storytelling in emotionally connecting with audiences and driving action.Advice for Small Businesses: Tips for creating high-quality video content with limited resources.Action Items:
Explore Wakeful State's Work: Visit Wakeful State's website to learn more about their upcoming projects.Support Sustainability Efforts: Check out the Sustainable Coastlines Hawaii website to get involved or look for your own local cleanup efforts.Create High-Quality Video Content: Identify your target audience and goals before starting a video project and Invest in quality visuals and sound to enhance your brand's credibility.Get Comfortable on Camera: Engage with your audience regularly through video content to build trust and connection.Incorporate Storytelling into Marketing: Highlight personal and impactful stories related to your business or cause.Episode Links:
Sustainable Coastlines HawaiiKōkua Hawaiʻi FoundationPledge to our KeikiGuest Information:
wakefulstate.com
Instagram:Connect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
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Join the Peaceful Media team as we kick off the Marketing for What Matters podcast, exploring how marketing with a regenerative mindset can uplift humanity and heal the planet!
🌳 Check us out! 👉 https://peacefulmedia.com/
Welcome to the very first episode of Marketing for What Matters! Join Jason, Fran, Bo, and Nicole as they embark on a journey to explore how marketing with a regenerative mindset can uplift humanity, heal the planet, and still achieve profitable business growth. In this episode, the team introduces themselves, shares their passion for sustainability, and teases some exciting upcoming interviews. Tune in to hear their inspiring conversation and learn how you can make a positive impact through marketing. Don’t forget to subscribe for more episodes!Episode Links:
Peaceful MediaOne Tree PlantedChapters from today's Episode:
00:00 - Introduction
01:00 - Meet the Hosts
03:50 - Fran's Journey with Sustainability
05:45 - Bo's Perspective
08:50 - Nicole’s Role and Digital Storytelling
11:00 - Upcoming Exciting Guests
16:20 - One Tree Planted Partnership
18:50 - Final ThoughtsConnect with Us:
Instagram: https://www.instagram.com/peacefulmedia/ Facebook: https://www.facebook.com/PeacefulMedia Twitter: https://x.com/peacefulmedia LinkedIn: https://www.linkedin.com/company/peaceful-media/ Email: [email protected] Guest Inquiries: peacefulmedia.com/mfwmSubscribe and Review:
If you enjoyed this episode, please subscribe to our podcast and leave a review on your favorite platform. Your support helps us reach more listeners and continue to bring you inspiring conversations and valuable insights.
Thank you for tuning in, and remember to love more, play more, and do more good! See you next time on Marketing for What Matters.
