Episódios
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In episode #2859, Eric Siu and Neil Patel discuss the implications of AI, particularly ChatGPT, on the marketing industry. They explore the potential for AI to replace certain roles, the importance of adaptation, and the evolving role of marketers as they leverage AI tools to enhance productivity.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) The Impact of AI on Marketing
(04:53) The Future of Marketers in an AI-Driven World
(09:02) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2858, Eric Siu and Neil Patel discuss the emergence of new tools for marketers, particularly focusing on bolt.new, which simplifies the app development process. They also highlight the enduring relevance of blogging, especially in generating leads and revenue, despite the growing popularity of video platforms like YouTube.
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TIME-STAMPED SHOW NOTES:
(00:00) Exploring New Tools for Marketers
(02:11) The Evolution of Personal Branding
(04:33) The Shift from Text to Video Content
(06:58) The Enduring Power of Blogging
(07:40) That’s it for today! Don’t forget to rate, review, and subscribe!
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Estão a faltar episódios?
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In episode #2857, Eric Siu and Neil Patel explore the fierce competition between Beehive vs. ConvertKit and SEMrush vs. Ahrefs. They share insights on how these "marketing wars" drive engagement and the best strategies for comparing products effectively to boost conversions.
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TIME-STAMPED SHOW NOTES:
(00:00) The Battle of Email Marketing Platforms
(03:01) Effective Marketing Strategies and Competitive Analysis
(04:17) That’s it for today! Don’t forget to rate, review, and subscribe!
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X @ericosiu -
In episode #2856, Eric Siu and Neil Patel discuss the transformative impact of AI in legal work, where AI can now produce legal briefs at a fraction of the cost, the concept of the Chief Automation Officer (CAO) as a vital role in modern companies, and the implications of AI on employment.
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TIME-STAMPED SHOW NOTES:
(00:00) The Rise of AI in Legal Work
(02:49) The Role of Chief Automation Officer
(05:43) AI's Impact on Employment and Skills
(06:19) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2855, Eric Siu and Neil Patel discuss the economic outlook following elections, the importance of interest rates and inflation in shaping the economy, media bias, and the rise of podcasts as a trusted media source, contrasting it with traditional media.
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TIME-STAMPED SHOW NOTES:
(00:00) Economic Outlook Post-Election
(03:09) Media Bias and Trust Issues
(05:56) The Rise of Podcasts in Media
(06:40) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2854, Eric Siu and Neil Patel discuss the stark contrast in podcast viewership between political figures Kamala Harris and Donald Trump, Jeff Bezos' recent decisions regarding the Washington Post, and the intersection of politics and business.
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TIME-STAMPED SHOW NOTES:
(00:00) Podcast Viewership: A Political Comparison
(02:53) The Impact of Polarizing Brands
(06:11) Media Trust and Political Neutrality
(07:57) Politics in Business
(08:07) That’s it for today! Don’t forget to rate, review, and subscribe!
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X @ericosiu -
In episode #2853, Eric Siu and Neil Patel share personal experiences and insights on the challenges faced during acquisitions, including the need for active involvement in the business, having thorough due diligence, understanding cost structures, and the necessity of cultural integration within acquired companies.
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TIME-STAMPED SHOW NOTES:
(00:00) The Importance of Due Diligence in Acquisitions
(02:59) Understanding Cost Structures and Profitability
(06:07) Cultural Integration and Employee Engagement
(09:28) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2852, Eric Siu and Neil Patel discuss McDonald's response to political events and the branding strategies employed by both the company and former President Trump. They highlight McDonald's commitment to neutrality in political matters, their effective PR strategy, and the marketing implications of Trump's recent visit to a McDonald's restaurant.
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TIME-STAMPED SHOW NOTES:
(00:00) The Political Landscape of Fast Food
(02:56) McDonald's PR Strategy and Brand Neutrality
(05:21) Trump's Marketing Play and Memes
(05:33) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2851, Eric Siu and Neil Patel discuss AI’s implications for search engines like Google, the lessons learned from business failures, innovative marketing strategies, and the impact of AI on productivity and societal progress.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) SearchGPT gives brands 4x more referrals vs. Perplexity
(01:32) How Scribe Publishing went from $21M to bankrupt to back
(07:05) 1 Instagram reel on 2.5k followers = 950k views!?
(08:58) Insights from 500k AI overviews
(10:07) Marc Benioff warns that AI, while useful, is overhyped and partly blames Microsoft
(14:11) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2850, Eric Siu and Neil Patel share marketing tools and strategies for enhancing client engagement, maximizing opportunities at marketing conferences, and investing in quality networking experiences to foster business growth.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) This LinkedIn ads tool will automatically retarget ICP visitors from your site
(08:05) How we're making the most of our Germany speech
(15:31) That’s it for today! Don’t forget to rate, review, and subscribe!
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In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about strategies for attracting new clients, the use of automation tools for project management and onboarding, insights on offering free marketing plans, and selecting the right CRM for sales operations.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Introduction to Agency Owners Association Coaching Call
(02:54) Strategies for Offering Free Marketing Plans
(06:05) Automation Tools for Project Management and Onboarding
(08:56) Choosing the Right CRM for Sales Operations
(16:50) Hiring Challenges and Solutions in Marketing
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In episode #2849, Eric Siu and Neil Patel discuss that viral content does not always translate to financial success, innovative SEO strategies like parasite partnerships and the distinction between traffic growth and revenue growth.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Attention doesn’t move sales or other brand outcomes, studies find
(06:16) Marketing is no longer a regional game, it's a global first game
(11:58) Parasite partnerships
(14:28) Exploding topics unfair 24430 backlink play
(17:03) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2848, Eric Siu and Neil Patel discuss the importance of SEO for startups, the evolution of marketing strategies, and the distinction between utility friends and genuine friends, the need for small business owners to evolve their thinking, and acquisitions in the marketing landscape.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Is SEO worth investing in for early-stage companies?
(02:22) Utility friends vs friend friends
(05:04) Is money everything?
(09:09) How small business owners need to evolve their thinking
(14:24) Why owning the attention is worth it: SEMrush buys Third Door Media and Search Engine Land
(16:16) That’s it for today! Don’t forget to rate, review, and subscribe!
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Today, we're bringing you a special episode—a conversation with marketing legend Seth Godin. Eric Siu sits down with Seth to talk about the power of storytelling, the importance of long-term thinking in business, and why books still matter. This conversation will inspire you to think bigger and aim higher.
Watch the full interview here.
Get a copy of Seth Godin's newest book: "This is Strategy."
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Understanding Modern Marketing Misconceptions
(02:52) The Philosophy of Strategy
(05:47) The Importance of Focus in Marketing
(09:04) Games and Infinite Play in Business
(11:57) Empathy and Its Role in Strategy
(14:47) Navigating Systems in Business
(18:05) The Power of Time in Strategy
(21:00) Generosity and Authenticity in Business
(23:50) The Strategy Behind Book Publishing
(29:10) The Journey of Writing and Its Impact
(31:35) The Birth of Email Marketing
(35:48) The Importance of Focus in Business
(39:55) Understanding Long-Term Games
(43:45) The Transformative Power of AI
(48:34) Education and the Need for Change Agents
(49:58) Mastering the Art of Storytelling
(53:50) The Balance Between Hustle and Patience
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In episode #2847, Eric Siu and Neil Patel discuss the potential of podcasts as a tool for fundraising, the saturation of the podcast market, and why the true moat for businesses lies in brand value and creativity.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Can a podcast help you raise money? 20VC raises $400 million
(02:24) The problem with all these new podcasts
(07:05) Amazon's AI generator tool can now create audio ads
(09:01) Why AI agents are not a moat for your business (and what is)
(13:25) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2846, we're bringing you some of the top interviews from the Leveling Up channel. In this one, Gary Vee shares his ambitious plan to buy the New York Jets, discusses VFriends, his business philosophies, and much more.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Ambitions
(02:49) Building Business Empires
(05:47) Family Business Reflections
(09:00) The Journey of Entrepreneurship
(11:51) The Value of Trying
(15:01) Identifying Talent and Relationships
(17:54) Marketing Strategies for Success
(21:13) Hiring and Firing Insights
(24:01) The Art and Science of Marketing
(27:02) The TikTokification of Social Media
(36:51) The Value of Personal Branding
(39:13) The Intersection of Art and Math in Marketing
(40:41) The Importance of Hands-On Experience
(42:05) The Role of Passion in Business
(44:00) The Balance Between Money and Happiness
(46:49) The Journey of Building a Brand
(49:28) The Reality of Entrepreneurship
(50:27) The Power of Content Creation
(52:57) The Future of Live Streaming
(01:08:53) The Vision for VFriends and NFTs
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In episode #2845, we're bringing you some of the best interviews from the Leveling Up channel. Kicking off with Alex Hormozi, who shares insights on business acquisitions, scaling companies, and his book $100M Leads: How to Get Strangers to Want to Buy Your Stuff.
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TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Podcast Highlights
(02:50) The Challenges of Running a Holding Company
(07:07) The Importance of Content in Deal Flow
(12:19) Focus and Managing Multiple Businesses
(16:36) The Reality of Buying Businesses
(21:16) Shifting Strategies: Minority to Majority Investments
(25:03) Content Strategy Evolution and Future Plans
(32:49) Navigating the Deal Process
(34:12) Content Ideation and Team Dynamics
(39:23) The Art of Storytelling
(45:32) Content Creation and Audience Engagement
(51:51) Building Relationships and Personal Growth
(58:14) The Power of Authenticity in Content
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In episode #2844, Eric Siu and Neil Patel discuss the importance of understanding YouTube’s algorithm and the strategies that successful creators employ, effective client acquisition methods on LinkedIn, and the significance of providing value in outreach efforts.
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TIME-STAMPED SHOW NOTES:
(00:00) How this guy gets 207M YouTube views per month
(02:47) How to crush YouTube with the marginal gains effect
(06:20) A simple way to get clients on LinkedIn
(14:38) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content.
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TIME-STAMPED SHOW NOTES:
(00:00) Klarna's aggressive use of AI to cut on marketing and agencies
(01:28) Google brings ads to AI overviews as it expands AI’s role in search
(04:35) Should you do fake podcasts?
(05:51) OpenAI's new BDRs will help you close revenue
(07:56) B2B vs B2C media companies - what's better?
(12:00) The SaaS era is over
(15:51) That’s it for today! Don’t forget to rate, review, and subscribe!
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In episode #2842, Eric Siu and Neil Patel discuss the lucrative model of affiliate SEO, the potential impact of AI on call centers, a comparative analysis of revenue per employee across different companies, the debate on outsourcing availability for entrepreneurs, and the importance of advertising for business growth.
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TIME-STAMPED SHOW NOTES:
(00:00) The affiliate SEO site that does $400M a year
(03:42) What the end of call centers means for your business
(09:11) What we can learn from OnlyFans’ $30M per employee
(11:03) Why you shouldn't have an assistant
(13:29) That’s it for today! Don’t forget to rate, review, and subscribe!
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