Episódios
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What if I told you that the secret to your marketing breakthrough is tucked away in the pages of the Bible?
In this latest episode of Marketing with Matt, we uncover the golden wisdom from the New Testament–specifically from the Book of James– that reveals a powerful marketing lesson: Be quick to listen, slow to speak.
Today, I’ll explain how truly listening to your audience, deeply understanding their needs, and empathizing with their experiences can lead to more effective marketing campaigns.
If you’re looking to elevate your marketing game, this episode is truly a must-listen.
Tune in now!
Key Takeaways:
Introduction (00:00)
Marketing lesson from the New Testament (00:31)
The challenge of being quick to listen (01:19)
Understanding your avatar is crucial before creating a product (02:04)
How to leverage user-generated content in marketing (04:32)
Personal reflections on applying “quick to listen, slow to speak” (05:11)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Are you solving business problems that don’t need fixing? Knowing when to fix something and when to let it be is key to sustainable growth.
In this week’s episode of Marketing with Matt, Tyler and I dive into the delicate balance between managing tensions and solving problems–a crucial skill for every entrepreneur.
Today, we’ll break down how Alex Hormozi’s disciplined approach to business exemplified this balance, showcasing his relentless focus on growth and system optimization.
We’ll also explore how managing tensions between sales and fulfillment can prevent costly overcorrections. Plus, we’ll discuss the long-term benefits of handling mistakes strategically.
Curious how this works and how you can apply it to your business?
Tune in now to find out.
Key Takeaways:
Introduction (00:00)
Alex Hormozi’s work ethic and business philosophy (00:47)
Balancing sales and fulfillment (03:57)
What I learned from Alex’s funnel flaw (05:54)
How to handle business mistakes and internal misalignments (13:23)
Communication differences at different tiers of the sales funnel (21:42)
Final thoughts (22:52)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Have you ever splurged an absurd amount on something because of a great review or video? I spent $30 on a cookie for my wife’s birthday! That’s the power of user-generated content.
In this week’s episode, we’ll dive deep into user-generated content and user-generated experience and explore how these influence a customer's purchasing decision.
We’ll discuss the importance of making an emotional connection, the pyramid of empathy, why video marketing is so effective, how to transition to a user-generated experience, and more.
Are you curious how you can leverage this marketing strategy for your business?
Tune in now!
Key Takeaways:
Introduction (00:00)
The $30 birthday cookie story (00:44)
User-generated content and empathy in marketing (06:14)
Why video works well as a marketing tool (07:20)
Multiplying your user-generated content (09:17)
From user-generated content to user-generated experience (11:03)
How to create user-generated content (12:49)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Do you want to boost your Q4 sales?
We all know Q4 is the biggest buying season of the year. But growing fast without a ton of resources can feel overwhelming. No worries, I got you. What I’m about to tell you is exactly what you need.
In this week’s episode of Marketing with Matt, I break down the exact steps you need to follow to create viral-style ads that will drive serious growth for your business.
I’ll show you how to model viral content, craft irresistible call-to-action, and automate your lead generation process with minimal effort.
Ready to crush Q4?
Let’s dive in!
Key Takeaways:
Introduction (00:00)
Effective ad format to run today (00:42)
How to make your ad go viral (02:09)
Blending viral videos with your brand’s message (03:29)
What is the best call-to-action to add? (05:32)
Final thoughts (06:55)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Ever felt like you’re paddling hard in marketing but just not catching the wave?
In this week’s episode of Marketing with Matt, we uncover how surfing and marketing share the same principles.
We break down the three key elements of surfing–positioning, pacing, and riding the wave–and how these elements apply to marketing.
Plus, we talk about the challenging feedback loop in marketing, why attention has become the new currency in the digital age, and how finding the right channels is crucial for your strategic business growth.
Ready to catch the wave and ride toward marketing success?
Let’s jump right into it!
Key Takeaways:
Introduction (00:00)
The link between surfing and marketing (00:47)
3 key elements of surfing (03:23)
Attention is the new currency in marketing (06:06)
Importance of being in the right place in marketing (08:54)
Understanding messaging and pacing (12:47)
How does riding the wave look like in marketing (14:38)
Episode wrap-up (17:48)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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What if I told you that winning in fantasy football actually helped me improve my marketing game?
Two years ago, I won my fantasy football league, and even last year, with less time invested, I still placed third. Yes, that’s right!
While some folks stay glued to their screens, making constant trades, I took a different approach.
I checked in once a week–making purely analytical decisions. And it’s this approach that has transformed my marketing strategy.
So, in this week’s episode, I’ll break down the surprising similarities between fantasy football and marketing–focusing on key metrics to eliminating emotional decision-making.
Plus, you’ll learn how AI tools like ChatGPT can simplify complex marketing decisions (and avoid analysis paralysis) and why having a clear “scoreboard” is essential for tracking your success.
If you want to optimize your marketing strategy and make quicker, smarter decisions, this episode is a must-listen.
Tune in now!
Key Takeaways:
Introduction (00:00)
Fantasy football explained and how I got into it (00:31)
How I won my first fantasy football league (07:07)
Applying fantasy football strategies to marketing (09:14)
Using AI for marketing analysis (10:59)
Importance of a “scoreboard” in marketing (13:25)
How to avoid analysis paralysis (17:33)
Balance between low energy and actionable decisions (18:54)
The challenge (20:29)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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What would you do if you woke up one day and lost everything you’ve built over the years?
That’s the scenario Tyler Jorgenson and I talk about in our latest episode of Marketing with Matt–and my answer might surprise you.
Today, I won’t suggest building a business from scratch or launching a new startup. Instead, I’ll share my step-by-step hustle plan that could make me six figures in just 30 days.
Not only that, but I’ll also lay out a six-month plan to take this “experiment” hustle to the next level.
If you’re curious enough about how you can recreate your income, even if you have $0 and nothing but your skills, this episode is loaded with golden nuggets.
Let’s dive in!
Key Takeaways:
Introduction (00:00)
Determining and leveraging your core skill (00:47)
Where to find high-paying opportunities (03:33)
How to offer your service to others (05:21)
Short-time hustle vs. long-term strategy (06:44)
Creating leverage through YouTube and community (08:37)
Establishing reputation with key influencers (10:33)
Final thoughts (12:37)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Are you struggling to scale your business because you can’t afford to hire a marketer? Stop delaying–hire one now!
In this episode of Marketing with Matt, we’ll dive into how you can bring in a marketing talent sooner than planned, even when you’re on a tight budget.
Today, I’ll share practical strategies for hiring a marketer within your budget. We’ll discuss the different levels of marketing talent, what they can contribute to your business, why you should also consider commission-only marketers, and proven hiring practices to find the best fit.
Ready to scale your business and hire the right marketer?
Let’s jump right in!
Key Takeaways:
Introduction (00:00)
The marketer’s role (00:33)
When should you hire a marketer? (01:34)
Pros of hiring a commission-only marketer (02:26)
The value of hiring within your budget (05:06)
What is a marketing integrator? (06:14)
Marketing specialist vs. generalist (09:30)
Hiring a top-tier marketer (11:48)
Tips when hiring a marketer (16:18)
Final tip (20:16)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Have you ever searched on Google only to find yourself mindlessly scrolling for answers?
Imagine searching for something specific and getting exactly the answer you need–no 17 other search results, no ads, and no endless scrolling…nada.
That’s the search engine transformation slowly happening before our eyes…all thanks to AI.
In this week’s episode, we explore how AI is not just improving search engines but completely changing them.
WordPress, the powerhouse behind 60% of web content, has teamed up with Perplexity, a leading AI-powered search engine.
Today, we’ll dive into the differences between Google search engine and an AI-powered one and how this AI shift will impact SEO, algorithms, and content monetization.
Tune in now to discover how you can stay ahead of the curve.
Let’s jump right in!
Key Takeaways:
Introduction (00:00)
The unexpected partnership that could topple Google (00:36)
Differences between Google search and AI search engines (03:18)
AI’s impact on SEO, algorithms, and content monetization (06:52)
The potential decline of traditional SEO models (09:46)
WordPress’s long-term strategy for content ecosystems (12:49)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Connect with Matt Deseno on Facebook and Instagram
- Connect with Tyler Jorgenson on Instagram
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Have you noticed how hard it is these days to get eyes on your ads? You’re not alone–even the big players are seeing their ads tank.
With all the noise from current events and politics, the cost of attention in the marketing landscape is indeed getting steeper.
In this week’s episode, we’ll discuss the strategic adjustments marketers need to make. We’ll cover why platform diversification and outbound lead generation are more critical than ever, and where to invest your ad spend in 2024 for better results.
If you’re looking to refine your marketing strategy for 2024, this one’s for you!
Let’s dive in!
Key Takeaways:
Introduction (00:00)
Cost of attention skyrocketing in 2024 (01:11)
How to respond when ad performance isn’t great (02:50)
Double down vs. cut back (04:12)
Strategic shift away from Meta (05:56)
Our ad strategy for 2024 (07:32)
Episode wrap-up (12:03)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Have you ever wondered how you can transform your business from good to great?
Join us in this week’s episode of Marketing with Matt as we pull back the curtain on the ingenious business strategies of Alex Hormozi, one of the digital entrepreneur space’s rising stars.
In this episode, we’ll explore Hormozi’s journey from selling Gym to Launch to building Acquisition.com. We'll reveal the perfectly crafted funnel inside Acquisition.com and how it generates a whopping $100M and doubles as a content creation opportunity.
If you’re curious about what the experience was like, make sure to tune in to this week’s episode.
Let’s dive in!
Key Takeaways:
Introduction (00:00)
Alex Hormozi’s business journey (00:25)
From multi-figure exit to consulting for equity (02:36)
Level 1: The what (06:26)
Takeaways from the 2-day workshop (11:54)
The Value Accelerator Method (VAM) (15:25)
Level 2: The how (16:56)
Level 3: The mastermind (22:31)
The shocking numbers behind this funnel (23:21)
Surprising elements and insights from the experience (25:42)
Final thoughts (32:57)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Are marketing and advertising the same thing? How do some brands grow without any paid advertising?
Join us in this week’s episode as we uncover the often misunderstood difference between marketing and advertising. We’ll break down core concepts and share real-life examples from industry giants who have mastered the art of growth.
We’ll explore the cost-to-value proposition concept, the power of naming and positioning, and other game-changing marketing strategies that can help grow your brand without spending on advertising.
Are you curious how you can leverage marketing without the hefty ad costs?
Tune in now for more!
Key Takeaways:
Introduction (00:00)
Marketing vs advertising analogy (00:47)
An example of great marketing with $0 ad spending (04:04)
The value exchange concept (05:47)
Importance of naming and positioning your brand (07:45)
How the network effect works (09:42)
Final thoughts (11:52)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Every entrepreneur aims to be great at marketing. Who doesn’t?
When you excel at marketing, sales come in easily, the business grows fast, and the fun part kicks in. However, this success doesn’t last forever.
Enter the whitewater phase–where businesses often face operational challenges and profit dips.
So, how do you get your business out of whitewater and secure its future?
In this week’s episode, we’ll dive into the unpredictable phases of business growth and how to maintain profitability and quality during rapid expansion.
We’ll talk about everything you need to know about the whitewater phase, the importance of a decentralized decision-making process and cross-functional teams, and more.
Ready to grow your business?
Let’s get started!
Key Takeaways:
Introduction (00:00)
Phases of business growth (00:31)
The Whitewater concept explained (03:21)
Why decentralize your company’s decision-making process (05:43)
Example of how decentralized decision-making looks like (08:03)
The profit-first methodology explained (09:19)
Impact of following the profit-first rule (11:28)
Takeaways from the Commitment Summits (13:01)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Do you ever feel like your goals are too big to achieve?
It happens to the best of us.
But fear not! I’ve discovered the perfect goal-setting strategy that will allow you to face your big, hairy, audacious goals confidently.
In this episode, we’ll explore my unique approach to goal-setting—looking 25 years into the future—and how adopting this mindset can make even the most ambitious goals achievable.
We’ll talk about what it means to act with the confidence that your future goals are already realized, stories on how I apply this mindset in my fitness journey and family life, and more.
Are you ready to transform your future?
Let’s dive in!
Key Takeaways:
Introduction (00:00)
Setting your 25-year goals (00:31)
Importance of long-term vision (03:46)
Imagine your goal is a done deal (04:36)
Why dream bigger goals (07:18)
Real-life application using this mindset (09:04)
#1 tip for growing a personal brand (15:06)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Are you having a hard time looking at your P&L statement? Do you feel like you’re not making any profit in your business? This episode is exactly what you need to hear.
Join me in this enlightening episode as I explain how creating market imbalances can drive your profits up.
Today, we’ll explore the mindset that’s holding most entrepreneurs back, what market imbalances are all about, and examples of how successful entrepreneurs use imperfect actions to make more money and dominate their market–no matter how competitive it is.
Let’s dive in!
Key Takeaways:
Introduction (00:00)
#1 thing that holds people back (00:28)
What the market really wants (01:41)
How big brands use market imbalances (03:07)
Four ways to create market imbalances (07:36)
Final thoughts (11:45)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Do you feel like your marketing efforts aren’t going anywhere?
We’ve all been through that situation.
But this one simple fitness strategy will let you see your business soar to new heights!
In this week’s episode, we’ll talk about the lessons I learned from my fitness coach on hypertrophy training.
We’ll discuss why the concept of pushing beyond comfort zones can also be applied to entrepreneurship in general, some practical approaches to applying this strategy, and how this can significantly boost your business growth.
Whether you’ve figured out how to navigate the challenges of running a business or just thinking of starting one, this episode will surely come in handy.
Let’s dive in!
Key Takeaways:
Introduction (00:00)
What is hypertrophy training? (00:34)
The hypertrophy marketing explained (03:42)
Practical example of hypertrophy in business (05:32)
Setting expectations and boundaries (09:47)
Challenge to the listeners (11:12)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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How do you determine which kinds of giveaways attract more customers without breaking the bank?
Join me and co-host Tyler in this week’s episode of Marketing with Matt, Maui Edition, as we explore how offering the right incentives can skyrocket your business growth.
Today, we’ll talk about everything there is to know about ethical baits and maximizing perceived benefits, along with practical examples you can implement right away in your current business.
From raffle wins to dental giveaways, this episode is packed with insights that will inspire you to rethink your marketing strategies and create irresistible offers for your customers.
Ready to elevate your marketing game?
Tune in now!
Key Takeaways:
Introduction (00:00)
Lessons from my embarrassing honeymoon (00:28)
What is an ethical bait? (07:42)
Maximizing perceived benefits (10:17)
Maui marketing tip (14:48)
Episode wrap-up (17:32)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Do you wish to keep those sales coming in while you’re sipping Mai Tais on the beach? What if I told you that you could relax on the beach and still see your sales skyrocket?
In this week’s episode, we’ll share invaluable marketing strategies on how you can stay ahead even when others (or yourself) are on vacation.
Today, we’ll discuss the importance of planning ahead and automating to ensure continuous engagement. We’ll share tips on creating self-manufactured promotional events, lessons we can all learn from Amazon, how to balance work and relaxation during vacations, and much more.
Let’s dive in!
Key Takeaways:
Introduction (00:00)
Then vs. now (00:33)
Importance of marketing during vacations (03:35)
Why plan ahead and automate (04:31)
Key lessons you can learn from Amazon (07:43)
Manufacture your own events (12:15)
Balancing work and relaxation during vacations (15:45)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Are you stuck in a rut, struggling to find the right motivation to push forward in your business? You’re not alone, and this episode is exactly what every entrepreneur needs to hear.
Many of us believe that we need motivation to take action. However, that’s not the way it works.
Join me and my co-host, Tyler Jorgenson, as we dive into a less business-centric but crucial aspect of entrepreneurship: motivation.
Together, we’ll explore the biggest misconception about motivation and what the “gap and the gain” concept is.
We also share practical tips on reducing friction so you can take action immediately and some real-life scenarios on how to apply these tips.
Don’t miss out on this one!
Key Takeaways:
Introduction (00:00)
The truth about results and goals (00:30)
Gap and the gain concept (01:48)
The biggest misconception about motivation (03:16)
How to take action even without motivation (04:30)
Ways to reduce the friction (09:06)
It’s WHO, not HOW (21:03)
Episode wrap-up (22:08)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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Have you ever wondered why some smaller brands effortlessly build loyal customers while others struggle to keep their audience engaged?
It’s no longer about the number of touchpoints but the quality of interactions.
In this week’s episode, Tyler and I dive deep into why the seven customer touchpoints concept is no longer applicable in today’s modern market.
We discuss how old methods like billboards and magazine ads have given way to more relational marketing strategies. Plus, we reveal the best method for spending quality time with your customers and a success story on how quality engagement can lead to big success, even for small businesses.
Are you ready to build stronger, more relational connections with your customers?
Let’s get started!
Key Takeaways:
Introduction (00:00)
The seven touchpoints to create a customer (00:28)
Modern marketing is more relational (02:21)
Example of quality time with an ad (03:18)
The unfair advantage of video (05:13)
A personal story on relational engagement (07:14)
Focusing on quality time in marketing (10:49)
Small audiences can lead to big success (12:21)
Additional Resources:
- Subscribe to my Margin Makers Newsletter here
- Learn how to jumpstart your SaaS business for FREE here
- Grow your business with Matt here
- Connect with Matt on Facebook here
- Follow Matt on Instagram here
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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.
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