Episódios
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In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up.
4 Key Takeaways for Listeners:
What simple shift could instantly bring more clarity and purpose to your school’s social media posts?
How often should your marketing and enrollment teams actually meet—and why does it matter?
What behind-the-scenes systems can help you turn more inquiries into enrollments (without adding more stress)?
Why fixing your team dynamics might be the unexpected key to filling your classrooms.SPECIAL GUESTS
Laurie Ehrlich
Co-Founder + Marketing Strategist
Thrive Hive, Maryland
Miriam Stein
Co-Founder + Enrollment Strategist
Thrive Hive, Maryland
Email: [email protected]
Website: https://www.thrivehive.group/
LinkedIn: https://www.linkedin.com/company/thrivehivegroup/
USEFUL INFORMATION
🎥 Want to see the magic in action? Check out this powerful video mentioned in today’s K12PRtip where students take the mic and share from the heart—no script needed, just real stories captured with a simple setup!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community.Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators.Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence.Do you have a social media idea that’s working wonders? Max shares how other agencies can create impactful training events that bring school pros together.
SPECIAL GUEST
Max Smith
Digital Marketing Manager
Region 10 ESC, Texas
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/sterling-max-smith/
X: @SterlingMaxS
Website: https://www.region10.org/
Facebook: https://www.facebook.com/Region10ESC
Instagram: https://www.instagram.com/region10esc/
X: https://x.com/Region10ESC
LinkedIn: https://www.linkedin.com/company/region-10-esc/
USEFUL INFORMATION
You’re invited to the Get Social Summit! Find all information on registration, presentation proposals and more here: https://www.region10.org/o/r10esc/page/get-social-summit Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media.Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students.
Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives.
Shepherd ISD made a bold move: turning off Facebook comments. Find out why—and how it actually boosted engagement and community respect.SPECIAL GUESTS
Dr. Jason Hewitt
Superintendent
Shepherd ISD, Texas
Email: [email protected]
Erin Goad
Director of Communications and Library Services
Shepherd ISD, Texas
Email: [email protected]
Website: https://www.shepherdisd.net
Facebook: https://www.facebook.com/ShepherdISD/
USEFUL INFORMATION
Learn more about the TIA - Teacher Incentive Allotment Awards - https://www.youtube.com/watch?v=xIw3NvPKw0gPlanning to attend NSPRA? Don’t miss our 4-hour workshop with #SocialSchool4EDU on Sunday, July 20! Get hands-on strategies to level up your school’s social media game. Sign up here 👉 https://forms.gle/jy61GdRnrTmuCYsMAOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Hear how AndreAnna Tate took a big idea—student influencers—and turned it into a game-changing program at Irving ISD.
Want to reach families and community members without children in your schools? AndreAnna’s strategy using Nextdoor might be your next big move.
From planning events to writing scripts, learn how these students do way more than just create social posts.
Curious how she got over 80 students to apply—and grew that number by 51% in year two? You’ll grab the secret sauce.SPECIAL GUEST
AndreAnna Tate
Digital Media and Marketing Coordinator
Irving ISD, Texas
Email: [email protected]
LinkedIn: https://www.LinkedIn.com/in/andreannatate
Website: https://www.IrvingISD.net
Facebook: https://www.facebook.com/IrvingSchools/
Instagram: https://www.instagram.com/irvingisd/
X: https://x.com/IrvingISD
Nextdoor: https://nextdoor.com/pages/irving-isd
USEFUL INFORMATION
AndreAnna’s Examples:🔗 Racquel's reel🔗 Peter's Yale vlog🔗 2023-2024 MacArthur HS Influencer Reel🔗 Student Influencer website Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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4 Key Takeaways:
Foundations of Higher Performance
Learn about Mark’s life-changing “Higher Performance Generation” system—built on mindset, relationships, and self-mastery—and how it helps students and educators elevate performance and well-being.
The Story That Sparked It All
Hear the powerful, emotional story of a student whose life was saved through connection and care—and how it inspired Mark to reverse-engineer a system to help others before they hit rock bottom.
Simple Tools with Big Impact
Discover why language matters, how to move from a negative to a positive mindset, and why taking ownership (instead of making excuses) can completely shift school and personal culture.
Practical Strategies for Stress & Connection
Explore real-world tools to get out of survival mode, reduce stress, and strengthen relationships—perfect for school leaders, teachers, communicators, and students alike.SPECIAL GUEST
Mark D. Oman
Higher Performance Coach and Speaker
Amery, Wisconsin
Email: [email protected]
Website: https://omanperformancecoaching.com
Connect with Mark on Facebook
USEFUL INFORMATION
Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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4 Key Takeaways for Listeners:
Batch It & Relax – Plan ahead with repeatable features like Throwback Thursdays, Question of the Week, and staff shoutouts to keep your feed active without burning out.
Engage Through Challenges – Try summer reading challenges or school spirit days to spark interaction and user-generated content.
Show the Humans Behind the Scenes – Custodial staff, food service workers, and bus drivers are summer MVPs—celebrate their behind-the-scenes work!
Admire & Acquire – Don’t reinvent the wheel. Follow schools doing it well and adapt great ideas to fit your district’s vibe.Email: [email protected]
Follow Andrea on X: @andreagribble
Website: https://www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
SPECIAL GUEST
Melissa Marti
Director of Membership
#SocialSchool4EDU
Email: [email protected]
Facebook pages that Melissa manages: Hibbing Schools in Minnesota and Pittsville School District in Wisconsin
USEFUL INFORMATION
Interested in our membership program? Learn more here: https://socialschool4edu.com/New PDF resource: 25 Social Media Post Ideas for SummerLove checklists? Don’t forget about our 100 ideas list and 50 more!Check out this cool “Roast” trend used by Texarkana.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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What happens when you empower school staff with the tools and confidence to tell their own stories? 💥 You get a district-wide transformation.
In this episode, you'll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement.
Learn why your videos don’t have to be perfect to make an impactFind out how social media boosted staff morale, student excitement, and even helped with recruitmentDiscover easy tools and creative tips from the front linesThis episode is one you’ll want to share with your team!
SPECIAL GUESTS
Abby Koch
Director of Communications
Marshalltown Community School District, Iowa
Email: [email protected]
X: @MkayAbby
LinkedIn: @AbbyLKoch
Sugey Alvarez
School Resource Specialist
Marshalltown Community School District, Iowa
Tanya Kenner
Administrative Assistant
Marshalltown Community School District, Iowa
Website: https://www.marshalltown.k12.ia.us/
Facebook: https://www.facebook.com/Marshalltown.Schools
Instagram: https://www.instagram.com/mcsdbobcats/
Rogers Elementary Facebook: https://www.facebook.com/Rogerselem
USEFUL INFORMATION
Join our Summer Book Club starting Tuesday, June 10th! Sign up here.Reel Examples:Introducing the new school principalBuddy the Elf DanceStaff dance into spring breakOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Today’s episode is unique and we are thrilled to welcome Dr. Amanda Materre, whose unexpected career path shows how embracing new tools can open new doors – even for those who start out in the classroom.How can AI help school communicators get a week of time back each month? Dr. Materre reveals her top tools and strategies.Want to align your messaging across platforms without doubling your work? Learn how AI can streamline your content creation process.Discover why authenticity and vulnerability are key to powerful communication – and how AI can support (not replace) your voice.
✨ Bonus: Amanda’s AI Resource Board is linked in the show notes!
SPECIAL GUEST
Amanda Materre
Innovative Digital and Web Services Manager & Keynote Speaker
Texas
Email: [email protected]
Instagram: https://www.instagram.com/amandamaterre/
Personal X: @amandamaterre
LinkedIn: https://www.linkedin.com/in/amandamaterre/
USEFUL INFORMATION
“Social Media for Schools” Summer 2025 Book Club - register for this free webinar series here!Bonus AI Tool sheet from AmandaOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Your school’s brand is more than a logo—it’s how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for social media. From templates to accessibility, you’ll walk away with practical tips you can apply immediately.
4 Key Takeaways:
Why consistent branding builds trust – and how to reflect your school’s personality on social media.Essential elements your brand kit must include – from cover banners to flexible color palettes and scalable logos.How to design for accessibility – including tips for color contrast, alt text, and captions.The importance of branded templates and photo libraries – to save time and tell better, more engaging stories.SPECIAL GUEST
Kelly May
Design Director
CEL Marketing | PR | Design, Minnesota
Email: [email protected]
Website: https://www.celpr.com/
Facebook: https://www.facebook.com/celpr
Instagram: https://www.instagram.com/celcreative/
LinkedIn: https://www.linkedin.com/company/cel-marketing-pr-design
USEFUL INFORMATION
Branding examples from dozens of schools - https://www.celpr.com/marketing-agency-portfolio/ Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media.
Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting.Use a School-Owned iPhone: Having a dedicated phone for photos, content collection, and text submissions from staff has been a game-changer for organizing and separating work/personal life.Quick, Authentic Moments Win: Reels and posts featuring spontaneous, relatable moments—like the principal shoveling snow—often perform better than polished, time-consuming content.Divide and Conquer for Big Events: Tag-teaming large events like choir festivals with one person on photos and another on video helps capture more content with less stress and boosts sharing across schools.SPECIAL GUEST
Lisa Streckert
Communications Assistant and Middle School Administrative Assistant
St. Croix Lutheran Academy, Minnesota
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/lisastreckert/
Website: https://stcroixlutheran.org
Facebook: https://facebook.com/stcroixlutheran
Instagram: https://www.instagram.com/stcroixlutheran
LinkedIn: https://www.linkedin.com/school/saint-croix-lutheran-academy
USEFUL INFORMATION
Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! Choral Festival Reels:RecapStudent VideoGetting ReadyHeavenly PreviewPrincipal Shoveling Reel Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Extra, extra—scroll all about it! Former journalist turned school communicator Daniel Langhorne shares how his newsroom background helps him uncover and celebrate the best stories at Sage Hill School in Newport Beach, California.Timeliness and authenticity matter! Learn why Daniel and his team treat school PR like a small newsroom—focusing on real-time, engaging content that makes an impact.Mastering Instagram storytelling – Sage Hill has doubled down on Instagram as its primary platform. Hear why they made this choice and how it’s resonating with students, staff, and families.Struggling with Reels? Get practical tips on how to capture key moments, what shots to prioritize, and what equipment (or lack thereof!) you really need to create effective school videos.
SPECIAL GUEST
Daniel Langhorne
Communications & Website Manager
Sage Hill School, California
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/daniel-langhorne-97429615/
BlueSky: https://bsky.app/profile/dlanghorne.bsky.social
Website: https://www.sagehillschool.org/
Facebook: https://www.facebook.com/SageHillSchool
Instagram: https://www.instagram.com/sagehill/
PodBean: https://sagehill.podbean.com/
USEFUL INFORMATION
You’re invited to #SocialSchool4EDU’s NSPRA 2025 Partner Power Session - July 20, 2025, from 8 am to noon - full details and register hereDaniel’s examplesGroundbreaking Ceremony - https://www.instagram.com/reel/DDgQxOwRqm6/ Homecoming Pep Rally - https://www.instagram.com/reel/DBjzUxwsbh8/ Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Managing social media for your school shouldn’t feel overwhelming—good news, there’s a better way! In this episode, we dive into expert insights and a powerful tool that can help you streamline your process and save time.
Tune in to learn:
The Evolution of Social Media Management – How a journalist-turned-expert helps schools simplify their social strategy.Maximizing Efficiency – A game-changing tool that can cut social media workload by up to 80%.Nextdoor & Schools – How this often-overlooked platform can enhance storytelling and community engagement.Empowering Students & Parents – Smart strategies to safely include more voices in your school’s social media efforts.Hit play and discover how to work smarter, not harder, when it comes to school social media! 🎧
SPECIAL GUEST
Sarah Loyd
Head of Product Success & Evangelism
Social News Desk
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/sarahloyd/
Website: https://www.socialnewsdesk.com
Facebook: https://www.facebook.com/socialnewsdesk
Instagram: https://instagram.com/socialnewsdesk
X: https://x.com/socialnewsdesk
LinkedIn: https://www.linkedin.com/company/socialnewsdesk/
Threads: https://www.threads.net/@socialnewsdesk
BlueSky: https://bsky.app/profile/socialnewsdesk.com
USEFUL INFORMATION
New 100 Ideas Download from #SocialSchool4EDUGenesee ISD Bus Driver Recruitment videoSND Free Trial & Demo: https://www.socialnewsdesk.com/demo/Webinar Replay: Social Storytelling Strategies for K-12 (with Genesee ISD)EBook: Social Storytelling Strategies for K-12Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Building Trust and Credibility in School Communications - School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote.Overcoming Impostor Syndrome in School PR - Many communicators feel unqualified due to the wide skill set required, but recognizing strengths helps build confidence. Sandra introduces the Dunning-Kruger Effect, showing how self-awareness and professional growth can combat self-doubt.Leveraging Behavioral Science for Better Communication - Understanding psychology helps create messages that resonate and build stronger relationships with stakeholders. Using strategies like nostalgia-driven posts (e.g., Throwback Thursday) fosters emotional connections and engagement.Practical Strategies to Improve School Social Media - Consistency, storytelling, and leveraging help from staff, students, or alumni improve social media impact. "Posted is better than perfect"—focus on getting content out rather than overanalyzing every detail.
SPECIAL GUEST
Sondra Whalen, APR
Director of Student Programs and Communications
Vernon Verona Sherrill Central School District, New York
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/sondra-whalen-apr-03659029a/
Website: https://www.vvsschools.org
Facebook: https://www.facebook.com/VVSDistrict
USEFUL INFORMATION
Register for Washington DC event - NSPRA 2025 Partner Power Session Registration- Social Media Workshop: The Secret to Plan, Create, & Execute a Strategy that Works! with Andrea Gribble - Sunday, July 20, 2025 - 8 am - noonSchool Communications Expertise AreasLove Story postOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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In this episode, we're diving into free and effective marketing strategies for schools! Whether you're looking to boost enrollment, engage your community, or simply spread more positive stories, this episode is packed with practical ideas. Plus, stick around until the end for a special giveaway opportunity!
19 Free Marketing Strategies – Get a breakdown of 19 actionable ways to market your school effectively in 2025.What Marketing Looks Like Now – Learn the latest trends and basics of school marketing to stay ahead.Real-World Examples – Gain practical ideas from real schools that you can implement right away.Exclusive Giveaway – Stick around until the end for a chance to win a special prize!Email: [email protected]
Follow Andrea on X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
Interested in having Andrea speak in person or virtually with your school or organization? Learn more here.12 Ways to Include Students as Social Media StorytellersOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience.
What you'll learn in this episode:
How to capture and share school events like spelling bees, teacher highlights, and student achievementsTips for turning videos and stories into heartwarming social media momentsErin’s journey from school counselor to full-time consultant—and insights for those considering a similar pathThe power of storytelling in making social media posts stand outSPECIAL GUEST
Erin Montgomery
Founder
Promote419, Ohio
Email: [email protected]
Website: https://www.promote419ohio.com
Facebook: https://www.facebook.com/promote419ohio/
School Website: https://www.hicksvilleschools.org
School Facebook: https://www.facebook.com/hhsaces
School Instagram: https://www.instagram.com/hicksvilleoh_aces/
USEFUL INFORMATION
Erin’s ExamplesApply for the 2025 Social Media Awards by April 4, 2025Video tip to edit your Instagram Reel cover and captionOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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This episode is a must-listen for school leaders looking to elevate their communication and build community pride! 🚀🎙️
5 Key Takeaways for Listeners:
Tell Your School’s Story Consistently – If you don’t share it, someone else will. A structured communication plan ensures positive stories reach your community.Lead by Example – Dr. Breunig models engagement by visiting classrooms, taking photos, and actively participating in storytelling efforts.Recognize and Celebrate Staff – Publicly acknowledging teachers and staff boosts morale, retention, and school pride.Make Social Media a System, Not an Afterthought – A content calendar and clear expectations help ensure that all areas of the district are represented.Shift the Narrative with Positive Content – Consistently sharing great moments helps balance public perception and highlight the impact of schools.SPECIAL GUEST
Dr. Vince Breunig
District Administrator, Named one of NSPRA’s Superintendents to Watch for 2025
School District of Lodi, Wisconsin
Email: [email protected]
X: @vincebreunig
Website: https://www.lodi.k12.wi.us/
Facebook: https://www.facebook.com/LodiSchoolsWI
Instagram: https://www.instagram.com/lodischoolswi/
USEFUL INFORMATION
Lodi Pride - Guardians of the Galaxy videoKyle Hoffman, student video creator - example of videoOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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In this episode, you'll get a data-driven look at how schools are using social media based on survey responses from over 550 school communication professionals. We'll cover:
Top platforms: Are Facebook and Instagram still on top? What about Twitter/X?Biggest challenges: Lack of time and collecting content remain the top struggles for school social media managers.Key goals: The priority list for 2025 includes increasing engagement, posting more frequently, and involving students.Social media roles: PR and Communications Directors/Specialists lead efforts in most schools, though many still rely on volunteer support.Whether you're a data enthusiast or someone looking for practical tips to optimize your school’s social media strategy, this episode offers valuable insights. Don’t forget to check the blog for visuals and charts! You can also watch this podcast on YouTube.
Email: [email protected]
Follow Andrea on X: @andreagribble
Website: www.socialschool4edu.com
Facebook: https://www.facebook.com/socialschool4edu
USEFUL INFORMATION
Day in the life example from New Life AcademyBlog: 2025 School Social Media Survey ResultsOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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Meet Sparsh Shah, a 21-year-old musical prodigy, inspirational speaker, and Guinness World Records holder. Known to many as Purhythm, Sparsh is a singer, rapper, songwriter, music producer, and philanthropist. Despite being born with Osteogenesis Imperfecta, a rare and incurable disorder that makes his bones extremely fragile, Sparsh has turned his challenges into a platform for inspiring others.Leveraging Social Media for Good - Learn how Sparsh uses platforms like YouTube, Instagram, and TikTok to share his music and story with the world. He’ll share practical strategies for creating authentic content that resonates with audiences.Dealing with Haters and Staying Positive - Sparsh shares his approach to handling negativity on the internet. There is power in focusing on the good and letting your message shine louder than the criticism.Inspiring the Next Generation - Learn about Sparsh’s impactful work as an inspirational speaker for schools and youth organizations. He connects with students to empower them to overcome obstacles and embrace their unique potential. Interested in having Sparsh visit your school? We’ll share how you can make it happen!
SPECIAL GUEST
Sparsh Shah
Singer, Songwriter, Rapper, Inspirational Speaker, Philanthropist, Guinness World Records Holder
Sparsh-Shah-Purhythm, New Jersey
Email: [email protected]
Twitter: @sparshpurhythm
Website: http://www.SparshShah.com
Facebook: https://www.facebook.com/purhythm
Instagram: @shahsparsh
Youtube: http://www.youtube.com/SparshPurhythm
TikTok: @sparshpurhythm
Snapchat: @ShahSparsh
USEFUL INFORMATION
Viral video - Eminem - "Not Afraid" Clean Cover by Sparsh Shah (PURHYTHM)Video referenced in K12prtip at the start of the episode - Click hereOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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In today’s competitive landscape—where declining birth rates and the rise of school choice and open enrollment are shifting the education system—it’s crucial for schools to rethink their marketing strategies. But how can you do it the right way? Tune in to hear expert Brendan Schneider, author of a new book designed to help schools tackle this challenge.
Discover the 3 biggest mistakes schools are making in their marketing efforts.Learn the top social media stories that build strong connections with prospective families.Stick around until the end for Brendan’s best social media tips—he shares two powerful insights that I fully agree with!SPECIAL GUEST
Brendan Schneider
Founder and CEO
SchneiderB Media
Email: [email protected]
Twitter/X: https://x.com/schneiderb
LinkedIn: https://www.linkedin.com/in/brendanschneider/
Website: https://www.schneiderb.com/
Facebook: https://www.facebook.com/schneiderbmedia
USEFUL INFORMATION
Grab a copy of Brendan’s book, School Marketing The Right WayVideo tip to share with your staff - #K12PRtip - Photo Tips for Capturing Classroom LearningOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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How are teens using social media today, and what challenges are they facing? In this week’s episode, we sit down with Dr. Justin Patchin, Professor of Criminal Justice at the University of Wisconsin-Eau Claire and Co-Director of the Cyberbullying Research Center, to explore these pressing questions and more.
Here’s what you’ll learn:
📱 The surprising trends in how teens balance multiple platforms like TikTok, Snapchat, and Instagram.🌙 Why “nothing good happens online after 11 PM” and how sleep deprivation plays into online missteps.🏫 Proactive strategies schools can adopt to address tech-related issues and help students thrive.💡 Real-life examples Dr. Patchin uses to show students the lasting impact of their online actions.🚫 Dr. Patchin’s take on limiting cell phone use in schools—and the surprising effects it can have.This episode is packed with actionable advice and insights for school communicators, educators, and parents navigating the evolving digital landscape.
SPECIAL GUEST
Justin Patchin
Professor of Criminal Justice at the University of Wisconsin-Eau Claire, Wisconsin
Co-Director of the Cyberbullying Research Center
Email: [email protected]
Website: https://justinpatchin.com/
Personal Twitter/X: @justinpatchin
Website: https://www.cyberbullying.org
Facebook: https://www.facebook.com/cyberbullyingresearch
Twitter/X: @onlinebullying
USEFUL INFORMATION
Please visit the website listed above for free resources, plus check out these two books:Bullying Beyond the Schoolyard: Preventing and Responding to Cyberbullying - Third EditionWords Wound: Delete Cyberbullying and Make Kindness Go ViralOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCES
Free Video Training: Learn the simple secrets behind social media for K12 schools!
Sign up for our free e-newsletter - click here
www.SocialSchool4EDU.com
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