Episódios
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When you think about the future of data – are you feeling excited or overwhelmed – maybe a mix of both?
Like how we all had to scramble when cookies were going away…Welp, false alarm! Now, they’re staying. However, the threat of this looming change for the last couple of years forced marketers to re-evaluate their targeting strategies and hone in on their first-party data.
In this episode, we’re joined by Michelle Taves, VP & Group GM of Porch Marketing Group, to chat about first-party data’s rise to power and why it's become one of the most valuable assets to future-proof your marketing.
And we can’t talk about the future of data without mentioning AI! We explore AI’s growing role in data analysis and predictive analytics, and what this means for the future of data. -
The future is uncertain for TikTok.
With TikTok facing a potential ban in the US, marketers need to be ready to pivot.
In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Marketing Manager at PGM, explore the latest developments in the ongoing debate surrounding the app's future and provide actionable strategies to help you adapt your marketing plans. We delve into alternative platforms and innovative ways to connect with your audience, ensuring your brand stays ahead of the curve, no matter what happens with TikTok. -
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Uh oh! Are you being misled by these common data myths?
In this episode, Data Dialogues host, Larisa Bedgood, and Michelle Taves, VP & Group GM of Data and Marketing at PGM, uncover the truth behind these common myths. They also discuss the importance of creativity in data-driven marketing and the dangers of data overload.
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Data is the key to truly understanding your customers, their needs, and what motivates them to buy from YOU.
In this episode, Larisa Bedgood, Head of Marketing, and Michelle Taves, Group GM & VP, Data and Marketing discuss how data is a marketing super power that can be used to refine your targeting and reach your ideal customers.
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Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways.
The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data.
And in marketing, you need to rely on quality data to make the right decisions. Customer data, sales figures, and market trends are all crucial for understanding your customers and optimizing your marketing.
In this inaugural episode of the Data Dialogues Podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, kicks off the new series with her colleague Kristin Jones, Content Marketing Manager at Porch Group Media. Together, they chat about the world of data, share mind-blowing big data stats, and provide insights on how you should approach your data-driven marketing strategies in 2025.
