Episódios
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Market research positions your brand as a thought leader on important topics in your industry.
Todd Lebo, CEO of Ascend2, is back to guide us through the process of creating impactful reports, from initial goals to branded delivery.
Join us to discover how market research builds a story for your brand that can be shared through a multichannel experience for your customers.
About Todd Lebo, CEO of Ascend2
As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.
About Ascend2
Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.
Learn More: https://ascend2.com/
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Authentic marketing starts with solid research.
In this episode, we're joined by Todd Lebo, CEO of Ascend2, to discuss how market research can benefit your marketing and sales teams.
Tune in to learn how to use this research to build campaigns that educate, engage, and inspire your audience to take action
About Todd Lebo, CEO of Ascend2
As CEO, Todd Lebo oversees the big-picture strategy and research-based content innovation to help clients better engage with their target audience, build thought leadership, and meet demand generation goals. His background includes more than 25 years of marketing, research, and content experience with MarketingSherpa, Kiplinger, and the National Institute of Business Management. Lebo has led programs for Fortune 500 companies Cisco, Adobe, Oracle, and Dun & Bradstreet and has had the privilege to speak at top marketing events, sharing research and insight on what is working in marketing and sales.
About Ascend2
Ascend2 is a marketing technology firm and agency partner that creates original research content to build branding and thought leadership, generate new leads, nurture prospects, improve SEO, and more. Each month, Ascend2 surveys hundreds of marketers on topics and trends that influence the marketing industry.
Learn More: https://ascend2.com/
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Is dirty data keeping you up at night?
Whether you're dealing with minor data hiccups or a full-blown data swamp, this episode is here to help. We're sharing data hygiene hacks to help you whip your data into shape and keep it clean for good.
Tune in for practical tips and tricks you can implement right away. Plus, we'll give you the inside scoop on PGM's Data Bootcamp – your fast track to better quality data! And don't miss out – we've got a special offer waiting for you at the end. -
Is your data a goldmine....or a dumpster fire?
Dirty data has costly consequences.
But what exactly is dirty data, why is it such a problem, and what can you do about it right now? In this episode, we fearlessly trudge through the messy world of dirty data to answer these questions.
Join us as we confront the chaos of inaccurate, incomplete, and inconsistent data, exploring real-world examples and practical strategies for cleaning up your data act. Don't let dirty data derail your decisions – tune in to learn how to transform your data from a liability into a valuable asset. -
When you think about the future of data – are you feeling excited or overwhelmed – maybe a mix of both?
Like how we all had to scramble when cookies were going away…Welp, false alarm! Now, they’re staying. However, the threat of this looming change for the last couple of years forced marketers to re-evaluate their targeting strategies and hone in on their first-party data.
In this episode, we’re joined by Michelle Taves, VP & Group GM of Porch Marketing Group, to chat about first-party data’s rise to power and why it's become one of the most valuable assets to future-proof your marketing.
And we can’t talk about the future of data without mentioning AI! We explore AI’s growing role in data analysis and predictive analytics, and what this means for the future of data. -
The future is uncertain for TikTok.
With TikTok facing a potential ban in the US, marketers need to be ready to pivot.
In this episode, Data Dialogues host and Head of Marketing, Larisa Bedgood, and Kristin Jones, Content Marketing Manager at PGM, explore the latest developments in the ongoing debate surrounding the app's future and provide actionable strategies to help you adapt your marketing plans. We delve into alternative platforms and innovative ways to connect with your audience, ensuring your brand stays ahead of the curve, no matter what happens with TikTok. -
Uh oh! Are you being misled by these common data myths?
In this episode, Data Dialogues host, Larisa Bedgood, and Michelle Taves, VP & Group GM of Data and Marketing at PGM, uncover the truth behind these common myths. They also discuss the importance of creativity in data-driven marketing and the dangers of data overload.
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Data is the key to truly understanding your customers, their needs, and what motivates them to buy from YOU.
In this episode, Larisa Bedgood, Head of Marketing, and Michelle Taves, Group GM & VP, Data and Marketing discuss how data is a marketing super power that can be used to refine your targeting and reach your ideal customers.
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Data has become an invisible yet omnipresent force in our lives. It'a generated by countless sources, shaping our experiences as consumers in various ways.
The rise of connected devices – from smart homes to wearable tech – is exploding the amount of data being generated. Every sensor, every app, and every interaction with our digital devices creates a vast stream of data.
And in marketing, you need to rely on quality data to make the right decisions. Customer data, sales figures, and market trends are all crucial for understanding your customers and optimizing your marketing.
In this inaugural episode of the Data Dialogues Podcast, Larisa Bedgood, Head of Marketing at Porch Group Media, kicks off the new series with her colleague Kristin Jones, Content Marketing Manager at Porch Group Media. Together, they chat about the world of data, share mind-blowing big data stats, and provide insights on how you should approach your data-driven marketing strategies in 2025.
