Episódios
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Running a business can feel like a constant juggling act, but what if you could free up your time and improve your client experience? In this episode, we’re tackling the common trap many business owners fall into—getting so busy working in their business that they forget to work on it.
We’ll explore smart strategies and tools to help you streamline your marketing and customer interactions. From setting up automated responses to nurturing leads and delivering a seamless client journey, these practical tips will help you reclaim your time and provide a better experience for everyone involved.
Don’t wait until you’re drowning in work to make your life easier. Tune in now to discover how a little upfront effort can transform your business into a well-oiled, stress-free machine!
My favourite tool is MailerLite (affiliate link)
Also, check out my Funnel Fundamentals course for how to streamline your business.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
Is email marketing still relevant in 2024? Absolutely—and it’s more powerful than ever! In this episode, we’re diving into everything you need to know about email marketing best practices. From how often you should email your list to the mindset shifts that will help you hit "send" without hesitation, we’re covering it all.
Learn why email isn’t just a communication tool but a vital business strategy, and discover how to create consistent, engaging, and effective emails that nurture your audience and drive sales. Whether you’re just starting or looking to up your email game, this episode will give you the tips and confidence you need to succeed.
It’s time to stop worrying about "too many emails" and start owning your email strategy like a pro. Tune in now and get ready to take your marketing to the next level!
My tool of choice is MailerLite (affiliate link)Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
Estão a faltar episódios?
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Your landing page is the key to turning casual visitors into loyal customers—but is yours pulling its weight? In this episode of the New School of Marketing Podcast, we’re tackling the art and science of landing page optimisation to help you boost your lead conversions.
We’ll break down what makes a landing page irresistible, from crafting compelling headlines to creating a clear and persuasive call to action. You’ll learn the common mistakes that could be costing you leads and the proven strategies to fix them.
Whether you’re building your first landing page or fine-tuning one that’s already live, this episode is packed with actionable tips to help you convert more visitors into leads and customers.
What you’ll learn in this episode:
✨ The must-have elements every high-converting landing page needs.
✨ How to design a page that grabs attention and keeps visitors engaged.
✨ Pro tips for testing and optimising your landing page for even better results.Don’t let your landing page be a roadblock to success—let’s turn it into a lead-converting machine!
Tune in now and learn how to make your landing pages work harder for your business.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
Are you ready to launch your online course but feeling overwhelmed by all the platform options out there? In this episode of the New School of Marketing Podcast, we’re diving deep into the world of online course platforms to help you make the perfect choice for your business.
We’ll explore the key factors to consider when choosing a platform, from ease of use to integrations and scalability. Plus, we’ll discuss popular platforms like Teachable, Kajabi, Thinkific, and more, giving you a clear picture of what might work best for your unique needs.
Whether you’re a first-time course creator or looking to switch platforms, this episode will arm you with the knowledge and confidence to make a decision that aligns with your goals.
What you’ll learn in this episode:
✨ The most important features to look for in a course platform.
✨ How to prioritise your needs, whether it’s affordability, design, or advanced features.
✨ Insights into the top platforms and why they might (or might not) work for you.Stop the guesswork and start building your dream course today! 🎧
Tune in now to learn how to find the right platform for your online course success.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
In this episode, we break down the true meaning of Facebook ad optimisation and explore how you can make your ads work smarter, not harder. From audience targeting and ad creative to budget adjustments and landing page alignment, we cover everything you need to know to take your Facebook ad performance to the next level. Whether you're running your first ad or looking to refine your strategy, this episode will give you practical tips and insights to optimise like a pro. Tune in and learn the art of ad optimisation!
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
With so many ad formats on Facebook, how do you know which one will work best for your goals? In this episode, we’ll break down the most popular Facebook ad formats—like carousel, video, and lead ads—and discuss when and how to use each one effectively. You’ll learn how to align ad formats with your campaign objectives, reach your target audience, and maximise your ad spend. Whether you’re promoting a product, capturing leads, or building brand awareness, this episode will help you make the right format choice to drive results.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
Ready to unlock the mysteries of Facebook advertising? In this episode, we’re breaking down the essentials of Facebook ads—from the basics of ad types and targeting to the metrics that actually matter. Whether you’re just starting out or looking to refine your approach, we’ll cover the must-know strategies and practical tips to help you build campaigns that connect and convert. Say goodbye to overwhelm and hello to confident ad creation! Tune in to crack the code and get the clarity you need to make Facebook advertising work for your business.
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
In this episode of the New School of Marketing Podcast, we dive into the world of sales funnels and why they’re essential for your business. If you’ve ever felt overwhelmed by the idea of creating a funnel, don’t worry—it doesn’t have to be complicated! We break down what a sales funnel is, why it matters, and how you can create a simple yet powerful funnel to guide your customers from awareness to purchase. Learn the core stages of a funnel, how it can make your marketing more efficient, and practical steps to get started without the tech overwhelm. Tune in and discover how a well-crafted funnel can transform your sales process and help your business thrive.
All about Funnel Fundamentals:
www.biancamckenzie.com/funnels101Use the coupon code FUNNEL33 to get 33% off (offer expires soon)
Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
Are you looking for a way to turn more leads into paying customers?
In this episode, we’re diving into the world of tripwire offers—what they are, why they work, and how to create ones that are truly irresistible. We’ll discuss the essential elements of a great tripwire, where to place them in your funnel, and share practical tips on pricing and messaging.
Whether you’re new to tripwire offers or want to fine-tune your strategy, this episode will help you craft offers that not only convert but set the stage for bigger sales down the line.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
In this episode, we’ll dive into the world of email marketing automation, focusing on how it can save you time, keep your audience engaged, and drive conversions—on autopilot. We’ll break down the key elements of setting up automated workflows that work for you, even when you're not online, so you can nurture leads, onboard new customers, and keep your business running smoothly.
My favourite email marketing automation software:
MailerLite (affiliate link)Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
In this episode I speak to my guest, Mel Driver, about the costly mistakes of DIY-ing your own websites and how to avoid them.
We talk about the most common DIY website mistakes, what makes good practice, the importance of SEO, good photography and what to do if you're on a budget but still want to look pro.
Find out more about Mel:
meldriver.co
Shopify Blueprint Course
Merindah Botanicals (Mel's 43 award winning ecommerce business)Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
Launching an online course can feel overwhelming, especially when it comes to navigating the tech side of things. In this episode of The New School of Marketing Podcast, I'm taking the guesswork out of the process by sharing a breakdown of the essential tools you need to set up a smooth and successful course launch.
From landing page builders and email marketing platforms to payment gateways and course hosting solutions, I’ll walk through the must-have tech that will streamline your launch and save you a ton of headaches. I’ll also share tips on how to integrate these tools for an automated, hassle-free experience that allows you to focus on delivering value to your students.
Whether you’re a first-time course creator or looking to level up your systems, this episode will give you the toolkit to launch with confidence!
Links mentioned:
MailerLite - email marketing
LeadPages - landing page builder
ThriveCart - payment processing
Sales Page in a Day - write your own sales page copy
20 Minute emails - write your own sales and nurture sequencesSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
In this episode of The New School of Marketing Podcast, I explore why building your entire business on Facebook or Instagram is a risky move. Sure, social media is great for creating awareness and engaging your audience, but relying on it as your primary business tool or communication platform? Not so much.
I’ll break down the key reasons why this strategy is unpredictable and why you don’t have as much control over your audience as you might think. From algorithm changes to account hacks, social media is a place where you’re always at the mercy of something external. I’ll also talk about the importance of diversifying your marketing and using strategies that you own and control, like email marketing and paid advertising, so you’re not putting all your eggs in one fragile social media basket.
Tune in to learn how to layer your marketing strategies for more predictable outcomes, and why social media should be just one piece of the puzzle—not the whole thing.
Tech mentioned:
MailerLite - email marketing software
LeadPages - landing page creatorSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
Inside this episode I talk with Catharine Redden from Zjoosh Your Socials about the unique name of her business and membership, plus we dive deep into marketing talk.
You'll hear us talk about organic social media, why paid advertising isn't the enemy, what the number one most effective marketing tactic is and more.
Tune in to listen 🎧
Find more about Catharine on her website:
www.zjooshyoursocials.com.au
Join her Facebook group hereSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
Got a course idea but not sure where to start? In this episode of The New School of Marketing Podcast, I’m breaking down the entire process—from that spark of inspiration to actually launching your course. We’ll cover everything from validating your idea, structuring your content, pricing strategies, and building a solid launch plan. If you’re ready to turn your idea into a course that sells, this episode is your step-by-step guide to making it happen!
Links:
Lean Podcast Launch Method
Free Facebook Ads MasterclassSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
Ready to take your Facebook ads to the next level? In this episode of The New School of Marketing Podcast, we’re getting real about advanced audience strategies. If you’re tired of throwing money at ads and hoping for the best, this one’s for you. We’ll dive into custom audiences, lookalikes, and some cool tricks to get your ads in front of the right people—so you’re not just spinning your wheels. Let’s make sure your budget is working harder (and smarter), and help you get those results you’ve been looking for!
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Facebook Ads Prep School - what to KNOW and DO before you spend a cent on adsSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
In this episode of The New School of Marketing Podcast, I’m joined by sales expert Stacey Walker for an in-depth conversation on how building a sales ecosystem can drive growth for your business.
We dive into the importance of developing a strong sales mindset, using storytelling to attract clients, and embracing connection-based selling techniques.
Stacey also shares how understanding your audience through psychographics—not just demographics—can transform your sales approach. Plus, we discuss common sales mistakes small businesses make and how to avoid them.
If you’re looking to optimise your sales process and boost your business, this episode is packed with actionable insights!
Find out more about Stacey: staceywalker.com.auSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
In this episode of The New School of Marketing Podcast, I'm exploring the key strategies your business needs to not just survive, but thrive in today’s competitive market. From aligning the right offer with the right audience to driving targeted traffic and harnessing the power of freebies, I’ll break down the essential elements that fuel sustainable business growth. Plus, I’ll discuss how to create a customer journey that builds trust, loyalty, and long-term success.
Tune in to listen
Join my upcoming New School of Marketing Business Club Call for FREE!
https://biancavanmeeuwen.lpages.co/club-trial/
Drive traffic and be seen by using paid traffic. Get started with the Client Attraction Code for just AUD$55Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
In this episode of The New School of Marketing Podcast, I delve into the art of using social media as a powerful tool for lead generation.
Social media platforms offer more than just brand visibility—they can be a consistent source of high-quality leads when approached strategically. I’ll explore the best practices for choosing the right platforms, crafting compelling content, and utilising paid ads to attract and convert your ideal audience.
Whether you're just starting or looking to enhance your social media strategy, this episode provides actionable insights to help you turn your social presence into a lead generation engine.Send me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... -
In this episode of The New School of Marketing Podcast, I talk about my 4-ad stack method—a strategic approach designed to attract leads and drive sales.
Whether you're just starting with paid advertising or looking to refine your current strategy, this episode breaks down the four key stages of the funnel: attraction, lead generation, launch event, and open cart.
You'll learn how to guide potential customers through a seamless journey from awareness to purchase, using targeted ads at every step. Tune in to discover how the 4-ad stack method can transform your advertising efforts and boost your sales.
If you want to go deeper into this, sign up for my free upcoming masterclass:
https://www.biancamckenzie.com/masterclassSend me a message right here
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
🟣 FREE MASTERCLASS: Sell more of your online course with Meta Ads
https://www.biancamckenzie.com/masterclass
🔵 AIMFUL ADS ACADEMY: Tools, resources & 1:1 support to attract more ideal clients and make more sales with proven, easy to follow Facebook & Instagram ad strategies for any budget. https://www.biancamckenzie.com/aimful-ads/
🟢 FACEBOOK ADS PREP SCHOOL: Find out what you need to know and do before spending money on ads. https://www.biancamckenzie.com/prep-school/
🟡 INVISIBLE AD FUNNEL PLAYBOOK: A practical step-by-step guide to making a big impact with a tiny budget. https://www.biancamckenzie.com/playbook
🟠 FUNNEL FUNDAMENTALS: Building effective sales funnels that drive conversions and grow your business. ... - Mostrar mais
