Episódios
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Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024.
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
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Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions.
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 The Importance of Clear Value Proposition
03:13 Audience Growth Strategies on LinkedIn
06:04 Content Creation Fundamentals
08:58 Optimizing Content for Engagement
11:47 Leveraging Controversy in Content
14:57 The Power of Personal Stories in Content
23:58 Reflecting on Weekly Engagements
24:57 The Importance of Specificity in Content
25:51 Understanding Engagement on LinkedIn
27:44 Strategies for Boosting Engagement
29:38 The Risks of Engagement Hacking
30:36 Building an Organic Audience
32:01 Converting Followers into Customers
34:50 Exploring Growth Hacks on LinkedIn
36:14 Leveraging LinkedIn Video Content
39:04 Navigating Links in Posts
40:55 Insights on LinkedIn Newsletters
Links Mentioned
https://x.com/tclarkmedia
https://www.linkedin.com/in/tclarkmedia/
https://www.bluecast.ai/
https://www.compoundcontentstudio.com/
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Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience.
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps00:00 The Genesis of The Pour Over
02:52 Growth and Scaling Challenges
06:10 Building a Subscriber Base
08:51 Content Quality and Reader Engagement
12:13 The Future of Newsletters and Podcasts
15:07 Team Dynamics and Content Creation
17:56 Advertising Strategies and Monetization
26:55 Rebuilding Advertiser Relationships
32:45 The Importance of Ad Copy
35:08 Growth Strategies and Paid Advertising
41:25 Referral Strategies for Subscriber Growth
46:36 Securing Sponsorships and Advertisers
Links MentionedThepourover.org
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Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit:
Use code BFCM24 for the extra $100 off any ticket. This code expires on 12/2 at midnight EST.
NewsletterMarketingSummit.comIn this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit.
Alex LeibermanSam ParrJames AltucherBrian MorrisseyJenny RothenbergRyan HashemiYossi J LeviChenell BasilioRyan Heafy Brad WolvertonTim HuelskampJay ClouseNeville MedhoraMatt McGarryAnd many more
Speakers include:Got questions about the event? Want to learn about sponsorship options?
Contact: [email protected] -
Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships.
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00
The Journey Begins: From Beta to Launch
02:58
Identifying the Market Gap: The Gist's Unique Proposition
06:02
Building the Brand: Mission and Values
08:47
Growing the Audience: Strategies and Early Successes
12:10
Scaling Up: From Local to National
15:01
Navigating Growth: Lessons Learned and Key Metrics
17:54
Creative Marketing: Guerrilla Tactics and Launch Events
20:54
The Importance of Mission-Driven Growth
24:02
Partnerships and Collaborations: Expanding Reach
27:02
Self-List Cleaning and Giveaway Strategy
35:01
Expansion and New Ventures
37:32
The Birth of Within: A Personal Development Platform
41:08
Understanding and Preventing Burnout
50:43
Growth Strategy for Coaching Business
Links Mentioned
Join Roslyn's newsletter, Within
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Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00
Introduction to Mad Rev and Sales Background
03:12
Fundamentals of Selling Newsletter Sponsorships
05:56
Understanding Advertiser Expectations
09:09
Identifying Potential Advertisers
12:02
Strategies for Securing Your First Sponsor
14:53
Pricing Your First Ads
17:46
Renewals and Long-Term Relationships with Advertisers
21:03
Working with Larger Brands
24:05
Final Thoughts and Recommendations
Links Mentioned
https://www.madrev.co/
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Apply for GrowLetter to sell your ads here >>
Episode Description:
Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more.Want more content like this?
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Launching the Grow Letter Ad Network
09:04 Challenges in Newsletter Monetization
16:42 Optimizing Ad Placements and Strategies
29:01 Building a Sustainable Advertising Business
33:17 Newsletters as a Strategic Medium
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Matt and Ryan share various newsletter business ideas and how to monetize through affiliate marketing, job boards, community engagement, and more.
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Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction to Newsletter Ideas
02:56 Global Talent and Remote Job Opportunities
05:47 Building a Marketing Newsletter for Overseas Marketers
09:04 Platform-Based Newsletters and Monetization Strategies
11:56 Creating Unofficial Sports Team Newsletters
14:48 Local Real Estate Investing Newsletters
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Try Sponsy for free: https://getsponsy.com/Matt
Alex Pattis is the co-founder of the Deal Sheet and Last Money In Media. In this episode we break down how in just 14 months, Alex Pattis grew his newsletter Last Money In to over 41,000 subscribers and $200k/year in ad revenue and his paid newsletter Deal Sheet to $500K ARR in seven months.Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Starting with a Newsletter
10:02 Monetizing with Long-Term Sponsorships
21:11 The Opportunity of Deal Sheet
27:22 Strategies for Audience Growth
38:32 Doubling Down on LinkedIn
43:02 Creating Unique and Educational Content
45:00 Final Thoughts and Advice
Links Mentioned
lastmoneyin.co
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Join Write, Grow, Sell: WriteGrowSell.com
Summary
In this podcast episode, Matt McGarry discusses various strategies for growing newsletters, including the importance of webinars, effective marketing techniques, and the balance between running a course and an agency. He shares insights on SEO, content marketing, and the role of giveaways in subscriber acquisition. The conversation also touches on the challenges of newsletter publishing schedules and the potential of AI tools in content creation. Overall, the episode provides valuable tips for anyone looking to enhance their newsletter growth and marketing efforts.
Chapters
00:00 Introduction and Podcast Updates
03:00 Webinar Success and Marketing Strategies
05:54 Course Business Insights and Comparisons
08:49 SEO and Content Marketing Strategies
12:12 Giveaways and Subscriber Acquisition Techniques
15:05 Local Newsletter Growth Strategies
18:00 Mailbag Questions and Newsletter Publishing Schedules
20:52 Ad Angles for Local Newsletters
23:45 AI Tools for Content Creation
27:10 Closing Thoughts and Future Plans -
Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps00:00 Introduction and Upcoming Meetup
02:00 Email Deliverability and Cold Email Strategies
08:19 Deliverability Concerns and Best Practices
18:04 New Ad Placements and Lead Generation Opportunities
22:48 Acquisitions in the Media Industry
34:14 Financial Publishing and Recent Resignation
Links Mentioned
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Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters.
Chapters
00:00 Introduction and Discussion
06:21 Discussion about Books and Content Consumption
19:19 SEO-Minded Strategies for Newsletter Success
27:27 Partnering with Influencers to Start Profitable Newsletters
37:06 The Value of Newsletters and Prioritizing Education
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
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Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more.
Timestamps
00:00 Introduction and Plans for the Podcast02:53 Building a Media Company and Selling Something Else
18:14 Example: Freight Waves and Sonar
24:47 Example: ClickFunnels
33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital
39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry
43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments
46:39 Rezzi Brands: Scaling Trade Services Franchise Business
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Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
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Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduced through podcast, impactful book, recession-proof advice.
04:53 Initiated projects, and earned full-time employment success.
06:59 A proactive mindset leads to more opportunities.
11:15 Help businesses by addressing their key concerns.
13:51 Busy people dislike long videos; need efficiency.
18:59 Tim Ferriss leads workshops and gets direct feedback.
22:08 Expand ideas, stories, and transformation in the book.
24:12 Simon Siddig said: Tell stories with points.
28:56 Books are about long-term commitment and impact.
30:42 Book sales don't compare to equity earnings.
35:51 People interested in writing books should focus.
39:09 Target reader, build a personalized distribution list.
40:49 Focus on prescriptive nonfiction for business owners.
46:04 Ghostwriter disrupted author interviews, structure, and chapter content.
49:15 Authors recommend conversational writing for more engaging content.
Links Mentioned
charliehoehn.com -
Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Lead with valuable content, tie to sale.
05:27 Emphasize specific, actionable value in newsletters.
08:53 Excited about new influencers and marketing strategies.
11:34 Writing effective newsletters require careful strategy.
13:33 Reduce excessive newsletter content and external links.
18:57 Webinars, marketing emails, social posts, newsletters.
20:07 Front-load marketing, send more emails. Missed opportunities.
22:47 Testing email sequences for launches; effective content.
26:43 Biohacking and focused marketing for future reports.
29:18 Test different angles, focusing on specific angles.
32:31 Using Quora for ad copy and success.
39:10 Sam's trends team provided unique, affordable market insights.
41:02 Attracted crowd, learning experience, successful business ventures.
43:58 Steps to grow podcast: review, subscribe, screenshot.
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Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.
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Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 B2B newsletters are confident moneymaking plays.
04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth.
06:36 Media companies struggle with ads, and B2B creators thrive.
10:17 Focusing on the specialized audience for high value.
13:03 Workweek thesis: Identify niche industries for influence.
17:34 Generate immediate revenue through targeted advertising strategies.
19:52 Text blasts boost webinar registrations, and powerful marketing.
25:12 Influencer marketing: finding underpriced attention is key.
27:28 Smaller newsletters offer better advertising opportunities.
31:37 Consider higher CPA for better long-term value.
34:15 Many subscribers sign up for multiple newsletters.
37:34 Prefer widget installation for faster revenue generation.
40:33 Automated newsletters can be customized for relevance.
44:45 Automated sequence customized for life events.
46:02 Create a newsletter portfolio to build relationships.
49:09 Leverage Facebook, content, and SEO for marketing.
52:31 Publish podcast, send a screenshot for an invite. Live call.
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Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.
Follow Brad on Twitter: https://twitter.com/bradwolverton
Want more content like this?
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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Proud to subscribe to newsletter examples on growth.
06:06 Recruit through long-term relationships, adaptability, and resilience.
09:03 Sam identified talent and facilitated her transition smoothly.
11:07 Restructuring Hustle's operations aimed at professionalism.
14:54 Consider audience, reach, and differentiation for success.
18:34 Expand your network to find credible sources.
22:46 New service for non-writing roles, cost-effective talent sourcing.
24:01 Clearing the path for talented employees.
28:45 Create habit-forming, repeatable content for email success.
32:49 Magazines structure: front, feature, fun sections.
35:55 HubSpot sought more diverse, experienced talent quickly.
38:09 HubSpot's marketing funnel reaches customers effectively.
41:37 HubSpot's strategy focuses on audience expansion.
43:54 Leverage hustle for cross promotions with newsletters.
49:37 Consider potential and be conservative in growth expectations.
52:29 Marketing show needed deeper, actionable content.
54:11 "Transition from introductions to tactical content."
Links Mentioned
https://newsletterexamples.co/
https://twitter.com/bradwolverton
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John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands.
Connect with John on LinkedIn: linkedin.com/in/johnnewtson
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Financial industry's pre-digital growth and transition.
03:14 Early e-letter advertising was profitable and impactful.
07:38 Product sales indicate customer interest and profitability.
10:23 Front end: introductory, back end: advanced products.
14:31 Financial media sources improve niche media buying.
18:52 Online marketing involves funnels, email series, and promos.
20:15 Diversify products for multiple sales and profits.
24:43 Porter Stansbury launched with a unique Amazon promo.
28:38 Understanding markets, focusing on big trends.
29:41 Mainstream story grabs attention but not wallets.
33:24 Copywriter promotes cannabis investment and attracts celebrity investors.
38:49 Affiliates offer new revenue through customer reactivation.
39:50 Buying sprees, competition for talent, sharing promos.
45:35 People falling due to shared worldview in promotions.
46:45 Buffet has strong philosophies on market changes.
50:03 Publisher drives ideas and makes qualitative decisions.
53:56 Publisher's $10 million promo led to less profit.
56:40 Search Matt McGarry on YouTube for an invite.
Links Mentioned
https://financialmarketingsummit.com/
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-> Learn more about Newsletter Operator All Access here.
-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference.About this Episode
Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.Episode Topics & Timestamps
00:00 Matt McGarry discusses newsletter advertising trends in 2024.
04:31 Summary: Discussion on sponsors tracking and email advertising.
06:52 Newsletter advertising remains consistent with 10-20 daily.
12:11 Pricing and value in sponsorship programs.
14:03 Increase multiples for highly engaged audiences.
18:23 Ad networks attempt unique, bespoke ad offerings.
20:15 Performance standards, payment for access, risk assumption.
25:32 "Customize ad pitch, avoid commoditization, discussion."
26:17 Understanding brand advertising and messaging for sales.
31:15 Relationship with audience determines product fit.
33:53 Build rapport before selling dedicated content.
37:33 Discount bundling increases sales and requires careful renewal.
42:01 Emphasis on sponsorship, data products, and expansion.
45:29 Events in NYC are expensive and need an audience.
46:31 Traditional publishers struggle with newsletter ad integration.
50:33 Request a screenshot of the podcast and email for an invite.
Links Mentioned
https://allaccess.newsletteroperator.com/
https://thenewsletterconference.com/
https://www.whosponsorsstuff.com/
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Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more.
Want more content like this?
Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Building newsletter in public, early stages revealed.
05:20 Premium subscription launched early, aiming for revenue.
07:17 Experimenting with batching and weekly delivery. Consider monetizing from day one.
11:48 Challenges with paid marketing and growing channels.
13:36 Outline for landing page: Headline, letter, membership breakdown.
18:40 Public promotion key for organic media company growth.
19:32 Using faceless videos for better content discovery.
22:28 The coaching program requires daily short video filming.
25:52 LinkedIn expert advice: focus on broad content.
28:37 Confident about branding, content, and organic growth.
34:08 System and constraints shape consistent and habitual reading.
36:29 Local newsletters with smart brevity style. Numbered, easy to follow on mobile.
37:57 Alex Garcia's newsletters on influencer partnerships shine.
42:10 Visualizing simple things, and updating data for newsletters.
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