Episódios

  • This week, the Operators are joined by Mehtab Karta, to discuss hiring strategies, remote work dynamics, product development, compensation philosophy, and market dynamics. The hosts share insights on the importance of hiring A-players, and the challenges of remote work. They also discuss strategies for smoothing revenue through product development and the significance of having a clear compensation philosophy to attract and retain talent. Additionally, the conversation touches on the current state of retail and e-commerce, emphasizing the need for businesses to adapt to changing market dynamics.

    00:00 Introduction

    05:56 Hiring Strategies for A-Players

    09:10 Recruitment Techniques and Inbound Hiring

    14:47 Remote Work Dynamics and Team Management

    18:08 Global Hiring Trends and Talent Acquisition

    30:12 The Psychology of Fraud and Controls

    33:55 Building a Talent Pipeline

    39:48 Employee Retention and Career Growth

    47:41 Compensation Philosophy and Transparency

    50:05 Building a Data-Driven Business

    58:10 Using Product to Smooth Revenue

    01:00:08 Diversification Strategies in Product Categories

    01:03:21 Leveraging Partnerships for Revenue Growth

    01:06:04 Innovative Product Development and Market Expansion

    01:10:54 Navigating Retail Challenges in a Changing Landscape

    01:16:54 The Importance of Market Size in Product Strategy

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode, the Operators Hosts interview Pete from Origin, who shares his inspiring journey of building a manufacturing business in the USA. The conversation delves into the challenges and triumphs of entrepreneurship, the importance of partnerships, and the evolving landscape of American manufacturing. The episode also touches on the lessons learned from failures and the necessity of adapting to market demands.

    00:00 Introduction

    06:12 The Journey of Building a Manufacturing Business

    17:53 Partnerships and Influencer Marketing in Business

    23:50 The Importance of American Manufacturing

    30:01 Navigating Challenges in Demand and Capacity Management

    32:45 Building a Legacy Brand

    39:41 Data-Driven Decision Making

    43:31 Healthy Tension in Team Dynamics

    49:01 Balancing Demand and Manufacturing Capacity

    56:15 The Role of Emotion in Business Decisions

    01:05:46 Cultivating Future Leaders

    01:09:51 Manufacturing Challenges and Global Trade

    01:15:58 Balancing Manufacturing and Business Viability

    01:22:15 Understanding the Customer's Perspective

    01:24:09 Adapting Product Offerings for Market Needs

    01:27:25 Long-Term Thinking in Business

    01:36:12 Customer Value and Brand Identity

    Connect with Pete:

    @‌pete.origin

    @‌originusa

    @‌jockofuel

    originusa.com

    jockofuel.com

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • Estão a faltar episódios?

    Clique aqui para atualizar o feed.

  • In this episode of the Operators Podcast, the discussion revolves around the critical role of product in brand strategy and the importance of understanding consumer behavior in product development. The conversation highlights the shift from commodity to brand focus in various industries, emphasizing the need for remarkable products that stand out in a crowded market.

    Additionally, the use of data insights for product development and the evolving landscape of brand building in the face of AI advancements are explored.

    00:00 The Importance of Product in Brand Strategy

    09:59 Understanding Consumer Behavior and Product Development

    15:06 The Shift from Commodity to Brand Focus

    20:02 Leveraging Data for Product Insights

    25:12 The Role of Remarkable Products in Brand Building

    44:46 The Essence of Remarkable Products

    51:50 Brand Identity and Consumer Connection

    57:22 The Journey of Product Development

    01:01:18 Building a Company as a Product

    01:11:28 Navigating Market Expectations and Innovations

    01:20:53 The Future of Consumer Brands and Inclusivity

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • Disclaimer: Meta participated as a guest on this podcast episode, However, Meta does not endorse or sponsor this podcast, its content, or any of its commercial partners or sponsors. Any views expressed are those of the individual participants and do not represent the views of Meta.

    In this conversation, the hosts have a conversation with Yoni at the Meta Summit about Meta's advertising strategies, the shift towards incrementality in measuring ad performance, and the role of AI in enhancing ad effectiveness. The discussion also touches on the balance between creative volume and quality, and the future of interactive ads powered by AI.

    00:00 Introduction to Meta's Advertising Strategy

    02:53 Profitability as a North Star for Brands

    05:48 The Shift to Incrementality in Advertising

    09:05 AI Innovations in Meta's Ad Platform

    11:57 Creative Volume vs. Quality in Advertising

    14:47 The Future of Interactive Ads with AI

    27:32 The Future of Advertising and Customer Service

    30:48 AI Innovations in Advertising

    33:34 Incrementality and Customer Acquisition Strategies

    36:41 Empowering Small Businesses with Advertising Tools

    39:33 Top of Funnel Strategies and Incrementality

    42:55 The Evolving Role of Media Buyers

    49:10 Feedback and Collaboration with Meta

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode of the Operators Podcast, the hosts discuss the current challenges in the e-commerce landscape, emphasizing the importance of adaptability and efficiency in operations.

    They explore the role of AI in transforming business practices and enhancing productivity. The conversation also touches on headcount management, the dynamics of employment, and the significance of performance in a rapidly changing market.

    Finally, they share insights on sales strategies and market trends, highlighting the need for continuous improvement and innovation.

    00:00 Introduction

    02:50 Embracing AI in Business Operations

    06:05 The Importance of Adaptability and Headcount Management

    08:53 Transforming Business's with AI

    11:50 The Dynamics of Employment and Performance

    15:04 Sales Strategies and Market Trends

    28:58 The Importance of Promotion in Business

    33:37 Sales Strategies and Revenue Insights

    39:44 Navigating Economic Uncertainty

    45:31 Leadership Challenges and Growth

    51:09 Building Resilience in Business

    58:19 Navigating Sales Tax Complexity

    01:01:13 The Burden of Compliance and Audits

    01:04:25 The Cost of Mistakes in Sales Tax

    01:07:14 Data Management and Its Importance

    01:12:57 The Future of Sales Tax and Business Operations

    01:16:54 The Role of Technology in Sales Tax Compliance

    01:20:45 The Impact of Sales Tax on Business Valuation

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode of the Operators Podcast, the hosts discuss the current economic challenges facing e-commerce brands, the importance of personal discipline, and the complexities of the Indian market. They are joined by Ronnie Teja to explore the growth potential in India, the unique challenges of manufacturing there, and the cultural nuances that influence consumer behavior.

    The conversation highlights the opportunities in supplements and generic drugs, as well as the future of manufacturing in India, positioning it as a potential economic powerhouse. They explore the challenges of entering new markets, the integration of AI in data management, and the significance of brevity in communication to enhance productivity.

    00:00 Introduction

    01:59 Personal Transformation and Discipline

    04:45 The Indian Market Landscape

    10:06 Understanding India's Economic Growth

    15:04 Opportunities and Challenges in Indian Manufacturing

    19:46 Cultural Nuances and Consumer Behavior in India

    25:13 The Future of Manufacturing in India

    39:06 International Expansion and Distribution Models

    43:14 Data Management and AI Integration

    47:04 Challenges of International Markets

    51:39 The Importance of Brevity in Communication

    01:01:08 Navigating Business Challenges and Market Dynamics

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Connect with Ronnie:

    https://x.com/roaringronny?lang=en

    https://trulyoffice.com/

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode of the Operators Podcast, the hosts discuss various themes surrounding market insights, personal trading experiences, and the current economic climate affecting e-commerce brands. They delve into data-driven marketing strategies, particularly focusing on the innovative view-through attribution methods being implemented by Northbeam. The conversation emphasizes the importance of key performance indicators (KPIs) in business decision-making and the need for dynamic budgeting and forecasting in an ever-changing market landscape.

    00:00 Introduction

    06:17 Navigating the Economic Climate for E-commerce Brands

    08:04 Data-Driven Marketing Strategies with Northbeam

    18:50 Understanding View-Through Attribution in Advertising

    30:08 The Importance of Key Performance Indicators (KPIs) in Business

    39:35 Dynamic Budgeting and Forecasting in Business

    46:44 Understanding Tariffs and Their Impact

    51:54 Market Valuations and Economic Insights

    53:51 Government Spending and Economic Sustainability

    01:00:21 Taxation and Incentives in the Economy

    01:12:33 The Role of Government and Trust in Commerce

    01:21:42 The Future of Driving and Technology's Impact

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode of the Operators Podcast, Mike shares his journey from founding Freshly, a meal delivery service sold to Nestle, to his current ventures in the veterinary space and venture capital. He discusses the challenges of the current economic climate for e-commerce brands, the naivety required for founders to disrupt markets, and the importance of operational efficiency.

    Mike also emphasizes the need for discipline in capital deployment and the complexities of strategic partnerships, particularly his experience with Nestle. The discussion also touches on the integration of AI in consumer businesses and the evolving landscape of the food industry, advocating for a balanced approach to health and safety regulations.

    00:00 Introduction

    03:08 Mike's Journey: From Freshly to Veterinary Ventures

    06:04 The Naivety of Founders and Market Disruption

    11:43 The Challenges of Consumer Investing

    15:56 The Importance of Discipline in Capital Deployment

    21:16 Strategic Partnerships: The Nestle Experience

    38:07 Understanding Consumer Investment and Exit Strategies

    43:48 The Importance of Realistic Outcomes in Entrepreneurship

    49:07 Future Trends in Consumer and AI Integration

    56:34 Navigating the Food Industry and Consumer Behavior

    01:00:25 Building a Successful Veterinary Business

    01:06:57 Investment Strategies and Fund Management

    01:12:42 Understanding Wealth and Happiness

    01:27:10 The Duality of Building Value and Understanding Life

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode, the hosts discuss the complexities of global trade, the significance of modern ERP systems for businesses, and the emotional challenges faced by entrepreneurs during business exits. The conversation highlights the current tariff landscape and the opportunities that arise amidst supply chain disruptions, emphasizing the need for effective negotiation and understanding of retailer dynamics. The conversation delves into the complexities of manufacturing, highlighting the challenges of maintaining efficiency and profitability in production. As supply chain disruptions become more prevalent, the speakers explore the opportunities that arise from volatility in the market, encouraging listeners to adapt and innovate in response to changing dynamics.

    00:00 Introduction

    06:21 The Emotional Impact of Exiting a Business

    10:52 Financial Strategies for Business Owners

    17:03 Understanding Capital Calls

    21:33 Current Tariff Landscape and Its Implications

    29:43 Opportunities Amidst Supply Chain Disruptions

    35:48 The Challenges of Manufacturing Efficiency

    42:04 Navigating Supply Chain Complexities

    50:01 The Nuances of U.S.-China Relations

    01:11:36 The Antagonistic Nature of Global Trade

    01:17:36 Ethics and Trade Regulations

    01:20:27 The Spectrum of Free Trade

    01:25:50 Competition in Global Markets

    01:32:55 The Canadian Perspective on US Trade

    01:35:44 Navigating Supply Chain Disruptions

    01:41:58 The Future of Supply Chain Management

    01:45:15 Opportunities Amidst Volatility

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this conversation, Jason sits down with Stephen Borrelli to discuss the current economic climate affecting e-commerce brands, the implications of tariffs, and insights from Jason's recent trip to China. They explore the challenges of manufacturing, the evolution of quality in production, and the formidable industrial power of China. The discussion highlights the urgency for businesses to adapt and the potential consequences of ongoing tariff policies.

    02:47 Navigating the Economic Climate

    06:07 The Impact of Tariffs on E-commerce

    08:57 Insights from a Trip to China

    15:10 The Evolution of Manufacturing and Quality

    18:03 China's Industrial Power and Global Positioning

    28:04 Cultural Insights: Navigating Business in China

    30:59 Negotiation Strategies: Building Long-Term Partnerships

    33:22 Crisis Management: Strategies for E-commerce Brands

    35:50 Maintaining Strong Partnerships in Manufacturing

    43:32 Resilience in Business: Embracing Challenges

    46:53 Optimism for the Future: Building Great Brands

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode, the hosts discuss various challenges and strategies in the e-commerce landscape, focusing on economic factors such as tariffs, consumer sentiment, and advertising strategies. They explore the importance of inventory management, the impact of competition on margins, and the role of AI in enhancing business operations. Additionally, they delve into customer insights, sustainability in product design, and the intricacies of business acquisitions, emphasizing the need for problem-solving and timing in achieving success.

    The Operators are later joined by Freddy Ward, Co-Founder of Wild, who discusses the journey of his company, focusing on sustainability, market expansion, and the challenges of navigating the DTC landscape. He emphasizes the importance of taking risks, pragmatic valuations, and building strategic relationships for successful acquisitions.

    00:00 Introduction

    03:08 Navigating Economic Challenges and Tariffs

    06:01 Consumer Sentiment and Spending Trends

    12:09 Inventory Management and Demand Planning

    15:03 The Impact of Competition on Margins

    18:14 The Role of AI in Business Operations

    23:59 Sustainability in Product Design

    29:49 Building a Sustainable Brand

    39:02 Embracing Sustainability and Market Expansion

    42:45 Navigating the DTC Landscape and Omnichannel Strategy

    46:34 Building Strategic Relationships for Acquisition

    51:57 Understanding Market Dynamics and Transaction Sizes

    55:19 Team Growth and Company Culture

    01:01:39 Leveraging European Market Insights

    01:05:30 The Role of SMS in Revenue Growth

    01:07:29 Restructuring for Success in a Challenging Market

    01:10:24 Consumer Behavior and Product Design

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from the software industry to launching IQ Bar, the challenges of introducing a consumable product, and the impact of market dynamics such as cocoa prices on business operations. The conversation also delves into the current state of the CPG industry, investment trends, and the role of crowdfunding in startup success. Will shares insights on building a profitable business in a competitive landscape and the importance of survival in the ever-evolving food and beverage market.

    00:00 Introduction

    02:52 The Growth of IQ Bar and Market Strategy

    05:50 Challenges in Launching a Consumable Product

    09:05 The Impact of Cocoa Prices on Business

    11:55 Navigating the E-commerce Landscape

    17:52 The Role of Crowdfunding in Startups

    21:12 Building a Profitable Business in CPG

    24:00 The Future of Food and Beverage Industry

    41:14 The Challenges of E-Commerce and Brand Adaptation

    45:51 Navigating Supply Chain and Ingredient Sourcing

    50:45 Building a Brand: From Kickstarter to Retail Success

    55:51 The Importance of Trend Adaptation in Business

    01:00:11 The Risks and Rewards of Entering Mass Retail

    01:07:52 The Long Game: Strategies for Retail Success

    01:12:46 Maintaining a Long-Term Perspective in Business

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Dr James Richardson's LinkedIn:https://www.linkedin.com/in/premiumgrowthsolutions/

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode, Sean and Jason speak with Alex Beller from Postscript, discussing the evolution of SMS marketing, the competitive landscape, and the future of messaging technology. They explore the challenges and opportunities in the e-commerce space, particularly focusing on the role of AI and the importance of effective communication strategies as Postscript scales its operations.

    00:00 Introduction

    10:06 The Evolution of SMS Marketing

    19:51 Navigating the Competitive Landscape

    29:49 The Future of SMS and RCS Technology

    39:55 Managing Growth and Communication in a Scaling Business

    41:46 Navigating Asynchronous Communication

    48:50 Effective Communication Strategies in Remote Teams

    55:21 Hiring Challenges and Strategic Growth

    01:00:10 Building a Sustainable SaaS Business

    01:06:24 Leveraging AI for Marketing Efficiency

    01:18:06 Advocating for E-commerce: The EIA Initiative

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode of the Operators Podcast, the hosts discuss the challenges of navigating chaos and uncertainty in the current economic climate. They explore strategies for managing inventory, cutting costs, and adapting to market changes while emphasizing the importance of personal growth during difficult times. The conversation highlights the need for leaders to make informed decisions amidst unpredictability and to focus on resilience and adaptability.

    00:00 Introduction

    02:04 The Economic Landscape and Its Challenges

    07:24 Strategies for Managing Inventory and Costs

    21:25 Adapting to Market Changes and Consumer Behavior

    35:00 Personal Growth Through Adversity

    39:52 Cost-Cutting Strategies in Business

    41:18 The Importance of Early and Decisive Cuts

    42:12 Negotiating with Vendors and Creditors

    43:38 Evaluating Software and Operational Costs

    46:54 Identifying and Reducing Organizational Bloat

    49:31 The Balance Between Cuts and Growth

    53:50 The Cost of Complexity in Business

    56:30 Embracing Change and Growth Opportunities

    58:52 Recognizing Market Trends and Risks

    01:04:33 Leveraging Debt and Negotiation Tactics

    01:06:42 Streamlining Processes for Efficiency

    01:11:25 Identifying Vestigial Processes in Organizations

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this episode of the Operators Podcast, the hosts dive deep into the current chaos surrounding tariffs and their implications on the economy. They discuss the macro and microeconomic factors at play, the psychological aspects of market predictions, and the complexities of global supply chains. The conversation highlights the uncertainty in the market and the potential long-term impacts of current policies, especially in relation to consumer discretionary sectors and technological advancements.

    00:00 Introduction

    03:08 The Current Economic Climate and Tariff Chaos

    05:56 Macro Economic Factors Influencing Tariffs

    09:14 The Impact of Tariffs on Consumer Discretionary

    14:53 The Complexity of Global Supply Chains

    18:13 The Role of Technology in Economic Change

    32:40 Understanding Second and Third Order Effects

    38:00 Consumer Spending Trends and Historical Context

    43:11 Competitive Positioning and Pricing Strategies

    48:48 The Role of Manufacturing and Geopolitical Risks

    01:05:48 Understanding Tariffs and Compliance

    01:11:00 Navigating Cost Structures and Operational Efficiency

    01:19:20 Manufacturing in the U.S.: Challenges and Opportunities

    01:25:02 Analyzing the Super Bowl Ad Impact

    01:35:09 The Importance of Data-Driven Decisions

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • 00:00 Introduction

    02:55 Understanding Customer Avatars and Personas

    06:02 Defining Customer Profiles and Their Importance

    08:53 The Role of Customer Names in Marketing

    12:09 Discovering Customer Avatars Through Observation

    15:00 The Complexity of Customer Archetypes

    18:08 Balancing Brand and Growth Marketing

    20:57 Identifying Customer Identities

    23:49 Leveraging Subconscious Data for Marketing

    33:11 Innovative Survey Techniques

    38:13 Understanding Customer Bias

    44:02 The Importance of Identity in Marketing

    49:16 Emotional Triggers in Consumer Behavior

    55:20 Cultural Influence on Consumer Choices

    01:00:43 The Role of Reach in Shaping Markets

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • In this conversation, Samir, CEO of HighBeam, joins the Operators to discuss the challenges faced by consumer brands in managing cash flow and profitability. They explore the unique financial solutions offered by HighBeam, emphasizing the importance of reliable banking partners and the role of automation and AI in financial management. The discussion highlights the specific needs of consumer brands and how HighBeam aims to address these through tailored banking solutions and strategic partnerships.

    00:00 Introduction to HighBeam and Branch Furniture

    05:51 The Importance of Reliable Banking Partners

    09:12 HighBeam's Unique Financial Solutions

    11:50 Automating Cash Management and Treasury Functions

    15:07 The Role of AI in Financial Management

    17:54 Target Audience and Business Model of HighBeam

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators Podcast here:

    https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • 00:00 Introduction

    03:04 Exploring the Current Landscape of Exits

    12:42 Market Dynamics and Acquisition Trends

    18:26 The Role of Private Equity and Strategic Buyers

    26:07 Understanding the Mid-Market Exit Opportunities

    33:32 The Importance of Timing in Exits

    36:19 The Evolution of Private Equity

    39:35 Preparing for an Exit

    42:06 The Costs of Exit Readiness

    44:56 Missed Opportunities and Lessons Learned

    55:00 The Dangers of Hyper-Growth

    01:00:29 Predictable Growth vs. Hyper-Growth

    01:12:03 Understanding Liquidation Preferences and Participation

    01:20:11 Introducing HighBeam: A Financial Platform for Consumer Brands

    01:26:00 The Importance of Reliable Banking Solutions

    01:30:14 Automating Financial Management with AI

    01:35:34 The Future of Banking and AI Integration

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Subscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • 00:00 Introduction

    06:21 Understanding Data Challenges in Mid-Market Companies

    08:43 The Need for Data Consolidation

    12:55 Building a Single Source of Truth

    17:04 Managing Complexity in Multi-Channel Operations

    25:25 When to Invest in Data Infrastructure

    29:53 Off-the-Shelf Solutions for Smaller Businesses

    35:50 The Cost-Benefit of Investing in Technology

    39:36 Operational Mistakes and Their Costs

    47:10 Precision in E-commerce Operations

    49:15 Effective Team Meetings and Communication

    54:00 Understanding and Utilizing Data

    01:01:08 Hiring for Data Competence

    01:16:33 The Future of Data and AI in Business

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Sign up to the 9 Operators newsletter here: https://9operators.com/

  • 00:00 The Absurdity of Advertising Complaints

    06:05 Challenges of E-commerce Software

    08:58 The Complexity of Leadership

    11:46 Customer Service Anecdotes

    15:07 Exploring Non-Digital Advertising Channels

    18:04 Evaluating Outdoor Advertising for DTC Brands

    20:46 Understanding Marketing Channel Economics

    26:54 The Role of Amazon in DTC Strategy

    30:12 The Impact of Retail Partnerships

    38:38 Driving Retail Success Through Strategic Partnerships

    44:12 Navigating Brand Awareness and Market Presence

    46:38 Understanding Market Dynamics and Tariffs

    52:37 The Impact of Uncertainty on Capital Investment

    56:56 Manufacturing Strategies Amidst Economic Challenges

    01:01:17 Adapting to Market Changes and Pricing Strategies

    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

    Powered By:

    Fulfil.io.

    https://bit.ly/3pAp2vu

    The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

    Northbeam.

    https://www.northbeam.io/

    Postscript.

    https://postscript.io/

    Richpanel.

    https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

    Saras.

    https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator

    Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

    Sign up to the 9 Operators newsletter here: https://9operators.com/