Episódios
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Explore the future of pharmaceuticals with Florent Edouard, SVP of Commercial Excellence at Grünenthal Group.
Florent discusses his role in Grünenthal, the potential of AI in the pharmaceutical industry, and the crucial role of sales and marketing. The discussion covers various aspects such as the use of AI in market research, sales strategies, and the potential for AI in creating personalized messages for doctors.
Florent also shares his approach to dealing with rejection in sales and the importance of keeping the sales team motivated during tough times.
Gain exclusive insights into cutting-edge AI projects and discover the key to staying ahead in the rapidly changing world of pharma.
Don't miss out – tune in now and unlock the secrets to success in Pharma's AI-driven future! -
Explore the forefront of the pharmaceutical industry with Dr. Rashmi Upadhyay, our expert guest in Driving Strategy and Marketing Excellence in Pharma and Biopharma. 🚀 Gain insights into targeted marketing, omnichannel strategies, and the pivotal role of AI and machine learning in drug introductions. 🤖
Discover the keys to building trust through advocacy and transparency, and unravel the regulatory challenges in diverse markets. 🌍 Don't miss this deep dive into the future of Pharma sales and technology! 🔍💊 -
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In this episode of the Pharma Sales and Tech Podcast, join Stefan as he sits down with Ranjeet Mishra, the co-founder of GoodHums, a pioneering life science company. Explore Ranjeet's journey from industry veteran to startup founder, unraveling insights on successful sales strategies, customer relationship management, and the delicate balance between technology and human touch in healthcare.
In this episode, Ranjeet shares his unique approach to staying ahead in the ever-evolving pharma landscape. Discover how he leverages platforms like LinkedIn, subscribes to top consultancies, and navigates the uncharted territory of ChatGPT in healthcare. Uncover the potential of cutting-edge technologies to revolutionize the industry while maintaining the essential human touch. 🚀
🚨 Don't miss out on the latest trends, strategies, and innovations – hit play now! And stay tuned for more industry secrets, expert interviews, and actionable tips. Subscribe to our podcast and be at the forefront of pharma's evolution. -
Our host Stefan Repin, Head of Marketing for Platforce, unravel the future of pharmaceutical sales with guest speaker Mark Benthin, the Founder and CEO of VIIHEALTH, a global leader in healthcare engagement.
Mark's expertise in life sciences, personalization, content marketing, patient engagement, and digital transformation is reshaping the industry. VIIHEALTH is revolutionizing healthcare relationships by implementing AI innovations and generative video, where reps can deploy lifelike avatars, enabling personal and efficient communication with physicians.
He also discusses the significant engagement and retention power of video, and how this technology can revolutionize training, onboarding, and even patient care. Benthin predicts even greater integration with real-time video assistance, foreseeing this technology's vast applications throughout healthcare.
Join us in this insightful episode and discover how AI-driven avatars are reshaping healthcare relationships- specifically focusing on sales and technology! 🎙️✨ -
🔍Discover the pharmaceutical industry's digital frontier in this podcast episode! 💊💡
Explore pricing transparency, innovative marketing, and more with Stefan and Adam Rosenberg,
Senior Director of Marketing of RxLightning Inc. Listen as they uncover the importance of transparency in drug pricing, discuss innovative marketing strategies, and share valuable tips for navigating the pharmaceutical landscape.
Stay informed and stay ahead in #PharmaTech! 🎧👨💼📈 -
In this episode, our guest Shawn Malloy, VP of Marketing at Lindus Health and a seasoned expert in pharma marketing and sales, shares insights into leveraging AI for pharmaceutical growth. 🎙️
Explore strategies to thrive in this dynamic industry and stay ahead of the curve. Ready to unlock the potential of pharma sales and tech?
🌟Tune in now and gain a competitive edge! -
Join us on the Pharma Sales and Tech Podcast 🎙️ with Nicky Nadem from AtrimusRx Pharma! Learn how they tackled critical COVID medicine shortages, harnessed data from Pharma14, and built strong vendor relationships 🤝.
Discover their innovative solutions and insights in the pharmaceutical industry. Don't miss out! 🚀 -
In this episode of the Pharma Sales & Tech Podcast by Platforce, host Stefan engages in a thought-provoking discussion with Hazem Sayed about pharmaceutical marketing strategies, technology, and staying informed with industry trends.
Hazem shares his expertise, highlighting the importance of communication and collaboration between marketing and sales teams. He also delves into his approach to staying up-to-date with technological advancements and emphasizes the significance of open doors for marketing agencies.
Tune in for valuable insights and advice on effective pharmaceutical marketing strategies. -
Tune in to the latest episode of the Pharma Sales & Tech Podcast by Platforce, where we dive deep into the world of healthcare market access with Rabab Khodary, a prominent leader in the field.
Discover how market access plays a pivotal role in ensuring patients get timely access to innovative treatments. Learn about the intricate strategies, collaborations, and value propositions that drive successful market access.
🔗 Join us as we explore the dynamic landscape of healthcare and its regulatory nuances. Gain insights into the vital role of emotional intelligence in effective leadership, and understand how market access aligns with the vision of value-based healthcare.
🚀 Don't miss out on Rabab's valuable expertise! Seize the opportunity to enhance your knowledge and network with industry leaders by attending the upcoming Market Access Summit/Conference. Whether you're a seasoned professional or an aspiring leader, this episode is a must-listen! -
Dive into the dynamic world of pharmaceutical sales and customer experience with CX Director Sushil Katdare. 🎙️
Discover how data, technology, and human expertise intersect to shape the industry's future. Get actionable insights on sales strategies, AI adoption, and more.
Don't miss out on this enlightening conversation! Don't miss this opportunity to stay informed about the latest trends in pharmaceuticals!
Subscribe to our podcast and stay up-to-date with industry trends! 🎙️🎙️ -
Join us for an insightful episode featuring Dr. Yvette Schollmeier, an expert in pharmaceutical business development.
Discover how pharma companies are embracing agility and AI to streamline processes, decrease sales cycles, and enhance decision-making. Gain valuable insights into the world of outsourcing and learn how to stay ahead in the ever-evolving pharma landscape.
Don't miss this opportunity to stay informed about the latest trends in pharmaceuticals! Subscribe to our podcast and stay up-to-date with industry experts like Dr. Yvette Schollmeier, and gain valuable knowledge to drive your business forward.
Hit the subscribe button now and never miss an episode! -
Welcome the new to episode of the Pharma Sales and Tech podcast!
In this exciting interview, host Stefan sits down with Ahmed Kadous, the visionary CEO and founder of Pharma Marts. Prepare to delve into the disruptive world of Pharma Marts, a startup that is reshaping the pharmaceutical industry by tackling supply chain inefficiencies and enhancing patient access to vital medications.
Ahmed shares valuable insights on selecting the right investors, navigating the African market, and harnessing data and AI to elevate customer experience. Get ready for an eye-opening discussion that offers valuable lessons for pharma startups seeking to make their mark in the industry!
Don't miss out—click play and unlock the secrets of sales success in the pharma industry! -
In this insightful episode join Stefan, Head of Marketing for Platforce as he interviews Josefine Klein Dahlgren, a leader in bid management and sustainability sales negotiation at Frost Pharma.
They discuss Josephine's journey from scientist to business leader, the importance of transparency and vulnerability in building successful teams, and the role of continuous learning and innovation in sales.
Discover valuable insights on leadership, relationship building, and staying motivated in the competitive world of pharma sales.
Don't miss out—click play and unlock the secrets of sales success in the pharma industry! -
Join Stefan, Head of Marketing for Platforce in an enlightening conversation with James Harper, founder of 28B and an expert in omnichannel engagement. Discover the challenges faced by pharmaceutical sales teams and the transformative potential of leveraging data to revolutionize the omnichannel experience.
Explore the importance of trust, technological advancements, and empowering sales representatives. Gain insights on curating personalized customer journeys, capturing relevant data, and utilizing it to foster meaningful engagements.
Embrace the power of data-driven omnichannel strategies to enhance customer engagement and drive success in the pharma industry. Tune in now for actionable insights and take your sales game to the next level! Don't miss out—click play and unlock the secrets of sales success in the pharma industry. -
In this episode Stefan, Head of Marketing for Platforce interviews Rob Bruchet, the General Manager MEA at Ethypharm as they delve into the fascinating world of pharma sales.
Discover how they achieved market success using a blend of traditional and digital tactics, and learn valuable tips on adapting strategies, building customer relationships, and staying updated with technology advancements.
Tune in now for actionable insights and take your sales game to the next level! Don't miss out—click play and unlock the secrets of sales success in the pharma industry. -
Join Stefan of Platforce in this captivating episode of the Pharma Sales & Tech Podcast, where he engages in a thought-provoking conversation with Wendy Pease, the owner of Rapport Translations.
Dive into the world of AI and cultural adaptation as Wendy sheds light on the limitations of AI in capturing cultural nuances and emotional resonance. Discover how Rapport International combines AI and human expertise to deliver accurate and culturally appropriate translations, ensuring the highest quality in the industry. Listen as Wendy shares examples and expresses concerns about using AI language models in sensitive sectors like pharmaceuticals. Gain valuable insights into the use of ChatGPT as a research tool for interpreting and adapting materials, while understanding the indispensable role of human decision-making and understanding.
Don't miss this enlightening discussion that highlights the importance of language nuances and cultural adaptation in translation. Tune in now and broaden your perspective on the future of translation in the pharmaceutical landscape! -
In this episode of the Pharma Sales and Tech podcast, join us for an engaging discussion with Krishnendu Paul, an expert in the Indian pharmaceutical market, as we uncover the fascinating journey of the industry, its digital transformation, and the future prospects of Indian pharma on the global stage.
Gain valuable insights into product innovation, marketing strategies, and the potential of digital tools in empowering doctors.
Don't miss this insightful episode packed with valuable insights and actionable advice! -
Join us as we delve into the fascinating world of pharmaceutical innovation in this insightful podcast episode.
Our guest, Raushan Nurakhatova, a seasoned professional in the industry, shares valuable insights on how pharmaceutical companies can effectively harness technology, embrace innovation, and overcome challenges. From leveraging virtual reality (VR) and gaming to staying updated in a rapidly evolving landscape, Rashan highlights the importance of practicality and engaging with the younger generation.
Discover how transparent communication and the use of innovative tools can enhance relationships with healthcare professionals and ultimately benefit patients.
If you're interested in learning how to navigate the ever-changing pharmaceutical landscape and drive meaningful change, this podcast is a must-listen! -
In this episode of the Pharma Sales and Tech podcast, we welcome Martijn van den Corput, CCO and co-owner of OptInsight. Martijn shares his expertise in helping pharmaceutical companies improve their communication with healthcare providers (HCPs) by collecting, managing, and integrating data to build trusted relationships.
Martijn explains the importance of consent management, not only as a legal requirement under GDPR, but also as an opportunity for companies to ask for preferences and build relationships with their target audience. He emphasizes the role of human interaction and understanding the needs of HCPs to make the data relevant and compliant, and highlights the common misconceptions companies have about collecting and using data.
The discussion also delves into the challenges of managing data from multiple departments and bringing together different disciplines to create a strategy that resonates with the target group. Martijn suggests advanced customer profiling as a way to understand the interests and needs of the target audience before providing them with value.
Finally, the importance of consent management is predicted to be more significant for all industries in the future, with successful examples of consent management leading to commercial success being shared.
Join us for this insightful discussion on building trust and transparency in pharmaceutical sales. - Mostrar mais
