Episódios
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Best practices for repurposing your video for your podcast
Today, the Blubrry team provides their perspective on the art and science of content repurposing to elevate your podcast strategy. Discover how to take your existing podcast episodes and transform them into valuable assets across various platforms, reaching new audiences and maximizing your podcast's potential. Use these tips to create a smarter, more efficient workflow. Tune in and learn how to breathe new life into your podcast episodes with strategic repurposing!
Why Repurposing Video for Podcasting is a Smart Strategy
• If you make video content, it is an efficient use of that video in some way for your audio podcast.
• Using your video content for audio podcasting will expand your distribution to all of the podcasting platforms and apps where it would not be available if just video on YouTube or Rumble or Twitch.
• Creating multiple touchpoints for your brand.
• Enhancing SEO through video and audio formats.
Types of Video Content to Repurpose
• Webinars or Live Streams (long-form content).
• YouTube or Rumble videos (how-to guides, tutorials).
• Interviews, guest appearances, and virtual panels.
• Social media videos (Instagram Lives, TikTok, Facebook, etc.).
Best Practices for Converting Video to Podcast Audio
• Audio Quality Matters: Please do not ignore this in your video! Ensure good audio quality in the original video.
• Editing for Audio-Only: Remove any visual-dependent content (cut sections that don’t translate well to audio)
• Add New Intros/Outros for the audio version
• Add custom context for podcast listeners who weren’t part of the video experience.
• Adapt Content for an audio Podcast Audience
• Describe any visuals that may not make sense in an audio format.
• Keep pacing in mind—video might move slower because it’s visual; adjust for audio listeners.
Tools and Techniques for Efficient Repurposing
• Software options for converting video to audio (like Audacity, Descript).
• Using AI tools to generate show notes, transcriptions, or social media posts based on video content.
Repurposing Beyond Just the Audio
• Tell the audience in the video and audio versions that the episode exists in both formats and how to find each.
• Share clips on social media platforms (short video snippets or audio teasers).
• Include both formats in newsletters.
• Encourage cross-promotion between video and audio platforms.
Common Pitfalls to Avoid
• Ignoring audio quality in video recordings.
• Leaving too much visual-dependent content in the audio version.
• Not tailoring the content for the podcast audience (assuming they can see what video viewers can).
• Over-editing or under-editing the original video content.
Thanks for listening! We will be back next week with another Podcast Insider and it’s going to be a good one!
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
We think private and premium podcasting are so important and helpful in today's landscape of podcasting formats that we're rerunning this episode for you.
Private and Premium Podcasting Use Cases
Keeping a podcast limited to a certain group of listeners gained popularity in recent years, especially due to a major switch to remote working. Blubrry offers a wonderful option for those interested in keeping a podcast secure and private, set to an audience of your discretion. Today, we go over when it’s best to use private or premium.
Today’s Hosts: Todd Cochrane and Mike Dell
We review the use cases for private and premium podcasting and when is the best time to utilize these publishing options. Read here to learn more about Blubrry’s private and premium podcasting. Check out our Private Podcasting and Premium Podcasting offerings on our website.
Why You Should Use Private or Premium Podcasting by Blubrry
Private podcasting offers a highly secure method for communicating with your team members effectively.
Use cases:
Proprietary business information for companies and organizations
Employee communication (instead of memos)
Membership information for an organization or club
Training videos and other information for onboarding employees or members
Pros:
More secure
Dedicated app for listening/viewing content
Dedicated page (PWA) for listening/viewing content
More control over who listens
Cons:
Higher cost
The inability to subscribe in “normal” podcast apps
Premium podcasting caters to those seeking to monetize their shows by offering exclusive content for purchase by the public, or providing clubs and group members with special access to unique material.
Use cases:
To monetize a show that is popular without the need for advertising
You can offer ad free versions of your show to subscribers
You can have early access for subscribers
Publish bonus content for your free podcast if people subscribe
Pros:
Less costly than private
Ability to subscribe in podcast apps
Can be done on your own domain
More control of the look and feel
Cons:
Less secure
Harder to manage (in most cases)
Requires another plugin (membership plugin) to implement on WordPress
Both private and premium podcasting are great solutions to navigating online relationships with listeners, necessary in a remote world.
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
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In this encore episode of Podcast Insider, we review best practices when navigating industry events. In this retro-but-still-relevant episode, hosts Todd Cochrane, Mike Dell and MacKenzie Bennett share their extensive experiences and practical tips about attending industry conferences. The episode opens with Dell briefly introducing their experience at the Podcast Movement conference in Washington, D.C. last week.
Recent Experience - Mike opens with insights from the Podcast Movement conference in Washington, D.C.
Flexibility at the Event - Todd underlines the value of adaptability for spontaneous engagements and social events at conferences.
Real-Life Examples
- Mike talks about gaining listeners by attending a niche event related to his "Fast Food History" podcast.- Todd discusses how attendance at CES and DragonCon enhanced connections and podcast reach.
Building Credibility and Network
- Importance of press passes highlighted.
- Todd mentions a successful networking example with GoPro at CES.
Practical Tips for Industry Events
- Wear comfortable shoes.
- Stay hydrated and manage health.
- Be prepared but open to new opportunities.
Networking Importance
- MacKenzie and Mike tout networking as key to gaining speaking opportunities and insights.
Production and Content Creation Insights
- Challenges and strategies for live broadcasting at events like CES and post-production efforts discussed.
Advice for New Conference Attendees
- Dress comfortably, manage time efficiently, keep devices charged, and maintain health with hand washing and sanitizing.
Looking Forward
- It's good to start with local events and progress to national conferences.
- Invite listener engagement through upcoming events and their website for more resources.
Episode Conclusion - Todd encourages maximizing conference experiences for personal and podcast growth.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Podcast Websites: What Do You Need in 2024?
As the podcasting landscape becomes increasingly competitive, a dedicated website is no longer just a digital hub but a vital tool for podcasters. It serves as the central point for audience engagement, brand building, and content monetization. In 2024, having a well-designed, fully functional podcast website is essential for creators looking to stand out, enhance discoverability, and create a lasting connection with their listeners.
Creating a website for a podcast offers several benefits and serves multiple purposes, enhancing the podcast's reach, engagement, and overall success. We at Blubrry HIGHLY recommend a website, but we will also talk about why you might not want a podcast website.
Today's Hosts: Mike Dell and Todd Cochrane
Reasons for a Podcast Website:
A central hub for your show - Moonbase Alpha!
There is no better place to send your listeners than YOUR site.
If you disappear from one of the apps, people know where you are.
SEO
Feeding the search engines is going to help you get found when someone searches your subjects and guests.
Allows you to write better show notes that can be found by the search bots.
Branding
Having your own website gives you total control over your branding.
Engagement
Having a forum, contact form, and email list signup on your website gives your listeners a place to interact with you and your show
Monetization
Your own site gives you a place to promote your sponsors, sell merch, sell your own consulting services and other things like Adsense ads
Extra content
Blogs
Video
Transcripts
Additional resources
Analytics (web)
You can setup Google Analytics or another web analytics system and get some more information about how you listeners and web visitors use your site.
A place to put…
Your podcast player(s)
Episode Archive or playlist player
Expanded show notes
Contact info
Announcements
Merch store
Ads
Your services/products
Why you might NOT want a website
Short on Time
Maintaining a website CAN take some time
Technical Skills
Not everyone is cut out to build a website, But it’s not as hard as you might think
Cost
Domains
Web hosting
Blubrry will give you a website with podcast hosting
Focus on Core content (the audio)
You just want to do the show and not mess with the rest
Keeping it simple
Social Media
If you already have a big following on social media and that is where your listeners interact with you
Thanks for listening! Check back next week for another Episode of Podcast Insider!
Subscribe & Follow:
Subscribe to our podcast for more insights and updates.
Follow us on social media for the latest news and tips!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
The Blubrry Thrive Bundle offers a comprehensive suite of tools designed to enhance your podcasting experience, making it easier to create, promote, and analyze your content.
Today's Hosts: Todd Cochrane and MacKenzie Bennett
Here are some key benefits of Blubrry's Thrive Bundle:
Podcast AI Assistant (PAI):
Episode Planning: Assists with generating intelligent episode topics, guest questions, and bios.
Post-Production: Creates transcripts, suggests titles, generates show summaries, bullet points, and episode art.
Social Captions: Crafts platform-specific promotional content to extend your reach.
Clip Highlights: This feature will allow the creation of promotional clips for social media.
Dynamic Ad Insertion:
Enables pre-roll, allowing you to monetize your content more effectively.
Supports multiple campaigns and provides real-time performance metrics to optimize advertising efforts.
Advanced Podcast Metrics:
Episode Comparison: Compare the performance of up to five episodes to identify trends and optimize content strategies.
Listener and Subscriber Data: Unique metrics to track your show's growth and adjust strategies accordingly.
Average Daily Plays: Insights into your podcast’s growth and long-term consumption trends (Blubrry Podcasting) (Blubrry Podcasting).
Event Tracker: Coordinate critical dates for your podcast and how it affects your stats.
Quicklinks Features:
Customizable links to direct your audience to various destinations such as your website, donation pages, and more.
Enhanced engagement features including external hyperlink support and analytics tracking (Blubrry Podcasting) (Blubrry Podcasting).
Apple Podcast Reviews Integration:
View and share your Apple Podcast reviews directly from the Blubrry stats dashboard, helping you to promote your podcast’s accolades on social media (Blubrry Podcasting).
Thrive Is Included in August
For the entire month of August all of our thrive features are available to any hosting customer
We are constantly adding new features to the Thrive Bundle
Affordable after the fact, for an additional $10 a month
Overall, the Thrive Bundle aims to streamline your podcast production and promotion processes, allowing you to focus more on creating high-quality content and engaging with your audience (Blubrry Podcasting) (Blubrry Podcasting).
For more details, you can visit the Blubrry Thrive Bundle page and the related blog posts on their website.
Subscribe & Follow:
Subscribe to our podcast for more insights and updates.
Follow us on social media for the latest news and tips!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Tracking Podcast Milestones Just Got Easier with Blubrry's Event Tracker
In this episode, we dive into Blubrry's latest feature release—an Event Tracker integrated into our Podcast Statistics Dashboard. Designed to enhance your podcasting strategy, this new tool is a game-changer for podcasters looking to streamline their workflow, better understand their audience, and optimize their content planning.
Today's Hosts: Mike Dell and MacKenzie Bennett
Join us as we explore how this feature works, its benefits, and tips on how to make the most out of it.
Overview of Blubrry's Event Tracker
1. Benefits of the Event Tracker Calendar
Streamlined Workflow: Helps podcasters plan and track events, episodes, and promotional activities all in one place.
Audience Insights: Correlate spikes in audience engagement with specific events, such as marketing campaigns, guest appearances, or episode releases.
Content Planning: Offers a visual representation of past and upcoming content, aiding in better scheduling and content diversity.
2. How It Helps Podcasters
Data-Driven Decisions: Leverage detailed analytics to understand the impact of various events on podcast performance.
Enhanced Marketing Strategies: Ensure you reach your goals by planning and including crucial dates in our tracker so you can more easily analyze promotional tactics.
Time Management: Efficiently manage your podcasting schedule to avoid last-minute rushes and ensure consistent episode releases.
3. Practical Tips for Using the Event Tracker Calendar
Set Up Regular Events: Mark regular occurrences such as weekly episode recordings, special segments, or seasonal themes.
Marketing Efforts: Date all promotional activities, like social media campaigns, email newsletters, and ad placements, to see which strategies yield the best results.
Analyze Trends: Review historical data to identify patterns in audience behavior and adjust your content and marketing strategies accordingly.
4. Getting Started
Locate the podcast Event Tracker in the blue top bar of the stats dashboard.
A quick guide on setting up your first event.
The Event Tracker is a valuable tool for any podcaster looking to take their show to the next level. Whether you're aiming to grow your audience, refine your content, or optimize your marketing strategies, this feature provides the insights and organization needed to succeed.
Subscribe & Follow
Subscribe to our podcast for more insights and updates.
Follow us on social media for the latest news and tips!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Take Your Podcast With You
Welcome to another episode of the Podcast Insider, where we bring you tips, tricks, and insights to elevate your podcasting game. At some point you'll likely have to adjust your podcast due to travel for work, vacation or just a desire in a change of scenery. Recording on the go can be both exciting and challenging, but we're here to alleviate those fears. Join us as we dive into the essentials of mobile podcasting, from choosing the right gear and finding the perfect location to maintaining sound quality and managing technical issues. Get ready to learn how to podcast from anywhere and keep your content fresh and engaging, no matter where your journey takes you!
Recording a podcast while traveling can be a bit challenging, but with the right preparation and tools, it can be done smoothly. Here are the steps to follow:
Packing for a remote recording
Setup for a remote recording
For Solo Recording
Equipment
Portable Recorder or Computer (Phone would work too but not as well)
Microphone USB dynamic mics are best (ATR2100, Q2U or something like that)
Headphones
Windscreen if you are going to be outdoors
Don’t forget your cables and adapters!
Mic stand or mount if you need one
Camera, lights and mount if you are doing video
Solo recording on the road is much easier than multi-host or interviews (unless it is an in-person interview).
Make sure you are in a quiet environment or if you want ambient sounds, find a location that you will not be disturbed while recording.
For Multi-host Recording
Same sort of equipment as solo, but add to it for more than one host or guest
If in-person co-host or guest
Make sure to bring mics for everyone AND be able to connect them to your recorder. (The Zoom h-Series recorders can have 2-6 microphones plugged in)
Using one mic for two or more people CAN work, but is not as good as having one for each person.
If Remote co-host/guest:
Make sure you have the best internet connection you can.
Wired internet is better than Wifi or hot spotting your phone
Use remote recording software such as CleanFeed, Zencatr, Zoom or something that allows the recording to happen in the cloud.
Todd discusses mobile recording at a conference
Mike tells a story about podcasting in the car
Planning ahead allows you to continue producing your podcast while traveling. By preparing your content, choosing the right portable equipment, and finding a quiet recording location, you can maintain your podcast’s quality on the road. With a bit of organization and flexibility, you can seamlessly integrate podcasting into your travel routine.
Thanks for listening! Check back next week for another episode of Podcast Insider!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Offering insights into the implications of using AI-generated content.
Have you given AI a try yet when it comes to your podcast? Today, we are diving into the topic of copyright and the role of artificial intelligence in podcasting. Barry Kantz, General Counsel and CFO at Blubrry joins Mike to explore the legal intricacies and practical implications of using AI-generated content in your podcast. Featuring current trends and potential future legislation, this episode offers valuable insights for podcasters navigating the evolving landscape of content creation and copyright.
Tune in to learn how to protect your work and stay ahead in the industry.
Today's Hosts: Mike Dell and guest Barry Kantz
Mike and Barry kick off the episode discussing the intersection of copyright and AI in podcasting, offering insights into the implications of using AI-generated content.
Legal Considerations with AI and Copyright:
Barry delves into the legal landscape surrounding AI-generated content, emphasizing that under U.S. law, AI-generated content cannot be copyrighted as it is not created by a human.
The discussion references the famous "monkey selfie" case (Naruto v. Slater), which set a precedent that only humans can hold copyrights.
Practical Advice for Podcasters:
All podcasters should modify AI-generated content to make it their own and avoid potential legal issues.
This is important, understanding that AI-generated content, particularly text, is built on probabilities and not direct copying.
The Role of AI in Content Creation:
Growing use of AI in generating show notes, images, and even music.
AI-generated content can be useful, there are nuances and potential legal pitfalls, especially concerning copyright.
Future of AI in Podcasting:
The conversation touches on ongoing court cases and possible future legislation that may shape the use of AI in content creation.
Barry mentions that in Japan, AI-generated content can be legally owned, a contrast to the current U.S. stance.
Final Thoughts:
By acknowledging that while AI tools are becoming increasingly sophisticated, authentic human voices and emotions in podcasting remain invaluable.
Blubrry highly encourages podcasters to stay informed about legal developments and make informed decisions about using AI in your work.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
In this episode of Podcast Insider, hosts MacKenzie Bennett and guest Aaron Hope discuss effective strategies for using visual elements to market a podcast. They open by emphasizing the importance of incorporating design and aesthetics into podcast marketing to enhance listener engagement and share-ability across digital platforms.
Today's Hosts: MacKenzie Bennett and Aaron Hope
1. Social Media Graphics
Why Use Them:
Grab attention quickly in crowded social media feeds.
Convey key information about your podcast episodes.
Increase share-ability and engagement.
How to Use Them:
Create Episode Announcements: Design visually appealing graphics to announce new episodes. Include the episode title, a brief description, and where to listen.
Highlight Guest Appearances: If you have guest speakers, create graphics featuring their photos and names to attract their followers.
Share Quotes and Clips: Pull interesting quotes or clips from your episodes and pair them with relevant images or backgrounds to create engaging posts.
Tools to Use:
Canva
Adobe Spark
Pablo by Buffer
2. Promotional Videos
Why Use Them:
Videos are highly engaging and can convey more information in a short time.
They help to build a stronger connection with your audience through visuals and sound.
How to Use Them:
Teaser Videos: Create short teaser videos that highlight what listeners can expect from the next episode. Include key points or interesting segments.
Behind-the-Scenes Clips: Show the making of your podcast, interviews, and fun moments. This builds a personal connection with your audience.
Listener Testimonials: Compile short video testimonials from your listeners sharing their favorite episodes and what they love about your podcast.
Tools to Use:
Capcut
Wave.video
Adobe Premiere Rush
iMovie
3. Audiograms
Why Use Them:
Combine audio clips with visual elements to create engaging content.
Easily shareable on social media platforms.
Highlight key moments or interesting segments from your episodes.
How to Use Them:
Highlight Key Segments: Select impactful or intriguing segments from your podcast episodes and turn them into audiograms.
Promote New Episodes: Use audiograms to tease new episodes by featuring compelling sound bites.
Share on Social Media: Post audiograms on Instagram, Twitter, Facebook, and LinkedIn to reach a wider audience.
Tools to Use:
Headliner
Wavve
Audiogram
Tips for Effective Visual Storytelling
Consistency is Key: Maintain a consistent visual style and branding across all your graphics, videos, and audiograms. Use the same color scheme, fonts, and logo to build brand recognition.
Engage Your Audience: Ask questions, encourage shares, and respond to comments to foster engagement. Use visuals to create interactive content like polls and quizzes.
Track Performance: Use analytics tools to track the performance of your visual content. Pay attention to engagement metrics such as likes, shares, and comments to understand what resonates with your audience.
Stay Authentic: Authenticity builds trust. Show your personality and let your unique voice shine through in your visuals.
Concluding the episode, MacKenzie and Aaron emphasize the importance of consistency and authenticity in visual marketing. They encourage podcasters to maintain a consistent aesthetic that aligns with the podcast’s core message and brand identity. This consistency helps in building a recognizable brand across various platforms.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.... -
In this episode, MacKenzie and Mike discuss critical elements that may be missing from your podcast. They cover essential areas to enhance your podcast's success and listener engagement.
Being this is Episode 404, we figured it would be a good time for you (and us) to try and figure out what might be missing from your podcast.
8 Potential Gaps Holding Back Your Podcast's Success
1. Marketing and Promotion:
• Strategies for effective social media marketing
• Leveraging SEO for podcasts
• Collaborating with other podcasters for cross-promotion
• Utilizing email newsletters to engage listeners
• Paid advertising options and best practices
2. Audience Engagement:
• Techniques for increasing listener interaction
• Running contests and giveaways
• Creating a community around your podcast (e.g., Facebook groups, Discord servers)
• Responding to listener feedback and incorporating it into episodes
3. Technical Aspects:
• Advanced audio editing tips
• Best practices for remote recording
• Upgrading your podcasting equipment
• Troubleshooting common technical issues
• Backup strategies for recordings and files
4. Content Creation:
• Brainstorming unique episode ideas
• Structuring episodes for maximum impact
• Storytelling techniques for podcasters
• Incorporating multimedia elements (e.g., video, live streaming)
• Scripting versus improvisation: finding the right balance
5. Monetization:
• Different monetization models (ads, sponsorships, merchandise, Patreon)
• Approaching potential sponsors
• Pricing and negotiating sponsorship deals
• Creating exclusive content for paying subscribers
• Financial management for podcasters
6. Analytics and Growth:
• Understanding podcast analytics and metrics
• Tracking and improving listener retention rates
• Strategies for growing your listener base
• Analyzing competition and finding your niche
• Using feedback and data to improve your content
7. Legal and Ethical Considerations:
• Understanding copyright and fair use in podcasting
• Contracts and agreements with guests and collaborators
• Ethical interviewing and content creation practices
• Handling sensitive or controversial topics responsibly
8. Personal Development:
• Time management and productivity tips for podcasters
• Maintaining creativity and avoiding burnout
• Continuing education and staying updated with industry trends
• Networking with other podcasters and industry professionals
• Setting and achieving podcasting goals
We're sure all podcasters could come up with more things to check and make sure you are including in your podcast work-flow.
Thanks for listening! You can always find us at podcastinsider.com and of course, blubrry.com.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected] -
The Blubrry team spills their secrets on how to be consistent and how to stay motivated for podcast success. Mike and MacKenzie have a combined 30 years of podcasting and in this episode, they explore practical strategies, share inspiring stories, and offer expert tips to help you keep your passion alive and your episodes on schedule.
Join us as we uncover the secrets to sustaining your podcasting momentum and turning your creative vision into a long-term success.
Here Are 11 Tips to Help You Podcast Consistently
1. Set Clear Goals:
Define what you want to achieve with your podcast. Clear goals give you something to strive for and help maintain focus. Whether it’s reaching a certain number of episodes, growing your audience, or monetizing, having a target can be very motivating.
2. Create a Content Calendar:
Plan your episodes in advance. A content calendar helps you stay organized and ensures you have a steady flow of topics to cover. It can also help you align your episodes with relevant events or seasons.
3. Batch Recording:
Record multiple episodes in one sitting. This can be a great way to ensure you have a backlog of content ready to go, reducing the pressure of producing an episode every week.
4. Engage with Your Audience:
Listener feedback can be incredibly motivating. Engage with your audience through social media, emails, or comments. Knowing that people are listening and valuing your content can give you the boost you need to keep going.
5. Collaborate with Others:
Collaborating with other podcasters or guests can bring fresh perspectives and ideas to your show. It can also introduce you to new audiences and provide a motivational boost through shared enthusiasm. Maybe even promo swaps or guesting on other podcasts in your topic area.
6. Continual Learning and Improvement:
Invest in your skills by learning more about podcasting, audio editing, marketing, etc.
Improvement can be a great motivator as you see the quality of your podcast enhance over time.
Listen to podcasts (Like this one) and others that report about what is going on in podcasting.
Sign up for podcasting newsletters.
Take an audio editing class or watch YouTube videos about the editing software you are using.
Attend relevant topic conferences and podcast events
7. Stay Passionate About Your Topic:
Choose topics that you are passionate about. Your enthusiasm will not only keep you motivated but also engage your listeners more effectively.
8. Take a break if you need one:
Don’t be afraid to take breaks when needed. Burnout can be a major de-motivator, so it’s important to take care of your mental and physical health. Schedule breaks or hiatuses to recharge. Play re-run episodes or run an episode you recorded earlier to cover your break.
9. Celebrate Milestones:
Celebrate your achievements, whether it’s your 10th episode, 100th download, or first piece of positive feedback. Recognizing your progress can be very encouraging.
10. Monetization and Rewards:
If possible, monetize your podcast. Financial rewards can be a strong motivator. This could be through sponsorships, merchandise, Patreon, or other revenue streams.
11. Join Podcasting Communities:
Being part of a community of podcasters can provide support, inspiration, and accountability. Online forums, social media groups, or local meetups can be great places to connect with fellow podcasters.
Implementing these strategies can help you maintain motivation and consistency in your podcasting journey.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike. -
We have been busy! Today let's go over all the innovations Blubrry offers that you should know about – but might not have heard of. Whenever something new comes out we put the word out and our course build documentation. Then we tend to press on to the next big thing. Sometimes it’s good to step back and give you an overview of all we have to offer.
Blubrry's Innovative Podcast Tools
Hosting and Publishing
Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools.
WordPress Integration: PowerPress plugin for seamless management from WordPress.
Private Podcasting: Secure podcasts for designated listeners.
Vid2Pod: Converts YouTube playlists into audio podcasts.
Monetization
Programmatic Advertising: Automatically inserts ads into your podcasts.
Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes.
Premium Podcasting: Provides options for ad-free, bonus content, and early releases.
Value4Value: Accepts donations in Bitcoin and traditional currency.
Analytics and Growth
Podcast Statistics: Detailed analytics including geo, apps, and devices.
Audience Surveys: Collects demographics directly from listeners.
Podcast Directory: Promotes your podcast in a large directory.
MyCast: This service combines all your subscriptions into one RSS feed.
A great use-case is to take all your video podcasts from RSS feeds and combine them into one “Playlist” style feed to subscribe to in a Set-top Box (Roku or Apple TV) podcast app.
Media Kit: Creates a comprehensive overview for potential advertisers.
Additional Features
Podcast AI Assistant: Assists with planning, production, and promotion.
Thrive Bundle: Enhanced tools including advanced stats and ad insertion.
Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com.
Concierge Service: Full setup assistance for your podcast.
Transcription and Closed Captioning: Makes podcasts accessible with transcriptions.
Media Mastering: Professional audio processing by Auphonic.
Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org.
Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected] -
Welcome to another exciting episode of our podcast! In this episode, we discuss the world of video podcasting and specifically just how easy it can be with Blubrry. Podcasters and creators of all levels will learn about the unique opportunities and challenges video podcasting presents. Join us as we discuss the technical aspects of video production, content creation techniques, and how to effectively engage with your audience through visual storytelling.
When it comes to podcasting in general, a video podcast is not that much harder to publish in an RSS feed than audio is. Simply upload an mp4 (the best format for a video podcast) and the rest is the same. On the production side, it’s a bit more complex.
Doing a video podcast via RSS is more cancel-proof. It also allows you to distribute to more than one platform.
Here are some things to think about if you are going to do a video podcast:
Technical Setup
Quality Equipment: Invest in a good camera, microphone, and lighting.
Editing Software: Use reliable video editing software to ensure high-quality production.
Hosting Platform: Choose a hosting platform such as Blubrry that supports video files and can generate an RSS feed.
Note: Video files are much larger than audio files.
Content Preparation
Script/Outline: Prepare a script or outline to keep the podcast organized and engaging.
Consistency: Maintain a regular schedule for releasing episodes.
Target Audience: Know your target audience and tailor content to their interests.
Recording
Environment: Record in a quiet, well-lit space to minimize background noise and visual distractions.
Testing: Test your equipment and settings before recording to avoid technical issues.
Backup: Always have a backup recording to prevent data loss.
Post-Production
Editing: Edit for clarity and pacing, and remove any mistakes or unwanted sections.
Video can be more challenging to edit than audio.
If you are going to do an audio version of your video, edit the video and then extract the audio for your audio podcast (in that order).
Branding: Add intros, outros, and any branding elements to create a professional look.
Transcripts: Provide transcripts for accessibility.
Distribution
RSS Feed: Ensure your RSS feed is properly configured to distribute video content.
Platforms: Submit your RSS feed to various podcast platforms like Apple Podcasts, Podcast Index and some others. (Video is not used on as many platforms as audio is.)
As a secondary distribution, upload to YouTube, Facebook, X, Spotify if you're careful and other social media.
SEO: Optimize episode titles, descriptions, and tags for better discoverability.
Marketing
Promotion: Use social media, email newsletters, and collaborations to promote your podcast.
Engagement: Engage with your audience through comments, social media interactions, surveys and feedback.
Analytics: Monitor analytics to understand viewer behavior and improve future episodes.
Legal Considerations
Copyright: Ensure you have the rights to all content used, including music and images.
Disclaimers: Include any necessary disclaimers or disclosures for transparency.
Miscellaneous
Storage: Have adequate storage for video files and backups.
Updates: Keep your equipment and software updated to avoid technical issues.
Adaptability: Be open to feedback and willing to make changes to improve your podcast.
Thanks for tuning in to this episode all about video podcasts! We hope you found our discussion informative and inspiring. Remember, integrating video into your podcasting strategy can open up new avenues for audience engagement and growth. Until next time, keep creating, keep sharing, and happy podcasting!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. -
We've got a special episode of Podcast Insider as the Blubrry team celebrates our 400th episode! Join us as we reflect on our journey, share highlights and stories from past episodes, and discuss what's next for Blubrry Podcasting. This milestone is a testament to our incredible community of podcasters, listeners, and supporters. Thank you for being part of our journey!
Episode 400 is likely not completely accurate. We guessed when we started Podcast Insider by adding up all the prior episodes of all the prior podcasts, but it’s close enough :)
Cathy and Todd reflect on attending the Podcast Show in London in May
Different names of this podcast
Blubrry community podcast - Just about anything, no schedule.
PowerPress Podcast - MacKenzie interviewed PowerPress and Blubrry users - Weekly(Ish)
Your Podcast - Todd and Mike talked about deep subjects around podcasting - Weekly(Ish)
We combined PowerPress Podcast and Your Podcast into Podcast Insider - The current show with Mike, Mac and Todd weekly
Todd has been a podcasting pioneer for 20 years Inaugurated into the Podcaster Hall of Fame in 2015, wrote the first book on podcasting
Humble beginnings - Started with just Todd in 2004 and then brought on other staff in 2005 and then added more full-time employees in 2015 and have continued down that road.
We want to extend our deepest gratitude to each and every one of you who have been part of this incredible journey. Your support, feedback, and enthusiasm have been the driving force behind our success. We've shared countless stories, learned valuable lessons, and built a community that thrives on the passion for podcasting.
Here's to the next 400 episodes and beyond—continuing to innovate, inspire, and celebrate the world of podcasting together. Stay tuned for more exciting content, and as always, happy podcasting!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected] -
Today Blubrry discusses the essentials of building and maintaining a podcast website. We explore why having your own site is crucial for total control over your content and audience engagement. Specifically, we'll focus on the advantages of using WordPress paired with our plugin, PowerPress. Your show is never safer than when it's in your hands.
If you are using WordPress and PowerPress for your podcast publishing, YOU are the platform. This is good. You own the feed address and get all the SEO benefits to your brand. BUT, with great power, comes great responsibility!
Here are the main pros and cons of being your own podcast platform.
Pros
1. Control and Customization
Full Control: You have complete control over your content, layout, and feed settings.
Customization Options: PowerPress offers various customization options for your podcast, including episode-specific settings, SEO features, and advanced feed settings.
2. SEO Benefits
SEO Integration: WordPress is SEO-friendly, and PowerPress enhances this by allowing you to optimize your podcast episodes for search engines.
Increased Visibility: Proper SEO practices can increase your podcast's visibility, attracting more listeners.
3. Integrated Website
Unified Platform: Having your podcast and website on the same platform can simplify management and provide a seamless experience for your audience.
Additional Content: You can easily add blog posts, show notes, and other content related to your podcast episodes.
4. Monetization and Analytics
Monetization Options: You can integrate ads, affiliate links, and other monetization methods directly on your site.
Detailed Analytics: PowerPress provides detailed podcast analytics, helping you understand your audience and improve your content.
5. Community and Support
Large Community: WordPress has a large community of users and developers, providing extensive support and resources.
Regular Updates: Both WordPress and PowerPress receive regular updates, ensuring your site remains secure and functional.
Cons
1. Technical Knowledge Required
Learning Curve: Setting up and managing a WordPress site with PowerPress can be complex, especially for beginners.
Maintenance: Regular updates and maintenance are required to keep your site secure and running smoothly.
2. Hosting Costs
Additional Costs: You need to pay for web hosting, domain registration, and possibly premium plugins or themes, which can add up.
3. Potential for Technical Issues
Compatibility Issues: Plugins and themes can sometimes conflict, causing issues that need troubleshooting.
Security Vulnerabilities: A poorly maintained WordPress site can be vulnerable to security threats, requiring vigilance and security measures.
Too much security: Your RSS feed needs to remain public and not behind any firewalls or other blocking for security reasons. Some systems can block your feed from Apple and other destinations which defeats the podcasting works. In most cases, you are not trying to protect Fort Knox!
4. Time-Consuming
Content Management: Managing a WordPress site can be time-consuming, especially if you're also focusing on creating podcast content.
Backup and Recovery: Regular backups are essential to avoid data loss, adding to the time and effort needed.
5. Dependence on Plugins
Plugin Reliance: Relying heavily on plugins to from the way your site LOOKS can sometimes lead to issues if plugins become outdated or unsupported.
Performance Impact: Too many plugins can slow down your website, affecting user experience and SEO.
At the end of the day you are responsible for the well-being of your podcast and it's corresponding website. Blubrry is here to help you and ensure that you are able to get the best experience possible, but the fate of your podcast is in your hands.
The best place for support with any Blubrry product or service is our ticket system. -
The podcasting path has been long and prosperous for our Podcaster of the Month, Greg Thompson.
Greg Thompson
Since its launch in 2016, Thompson's show, PodWheels, has produced more than 1,500 podcast episodes while generating more than 200,000 downloads. In this episode of Podcast Insider, he shared with us the long and winding road that led his career from sports celebrity interviews to the shared wisdom and important insights of truckers. Join Mike Dell as he learns of the incredible journey of Greg Thompson and the impactful stories from the world of trucking.
Check out the Podwheels network here
Find his Podcaster of the Month article here
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected] -
Today we dive into the cutting-edge world of advertising strategies tailored specifically for podcasters. The monetization opportunities for podcasters is always changing, but there are a few ways that will always stick around. In this episode, we explore innovative ad techniques that go beyond traditional methods, helping you maximize your revenue while maintaining a seamless listening experience for your audience. The Blubrry team's expert advice on this topic can helps with actionable insights and advice to elevate your ad game. Discover how to transform your advertising approach to stand out in the ever-competitive podcasting industry.
Two Main Types of Podcast Ad Strategies:
1. Dynamic Ad Insertion (DAI): (Programmatic) This allows podcasters to insert ads into their episodes dynamically, so different listeners might hear different ads depending on factors like location, listening platform, or time of day. This flexibility means that ads can be more relevant and timely.
2. Content Insertion: You manually set this up to insert ads, promos, intros, outros, and other such content. It’s less dynamic than DAI as it’s the same for everyone who listens during the time period set in the system.
Ad insertion technology offers podcasters a variety of ways to enhance their podcasts and monetize their content effectively.
Here are some key uses of ad insertion tech in podcasting:
Time-sensitive Advertising: Podcasters can insert ads that are relevant only for a certain period, such as promotions for an upcoming event or a sale that is about to end. After the event or sale, they can replace the ad with another without altering the original content of the podcast.
A/B Testing: With ad insertion technology, podcasters can test different ads to see which performs better with their audience. This can be done by alternating between different ad versions across different episodes or even within the same episode over time.
Improved Listener Experience: By using ad insertion, podcasters can place ads in natural breaks within the content, making the listening experience less disruptive. This strategic placement can help maintain listener engagement and reduce the likelihood of listeners skipping ads.
Back Catalog Monetization: Podcasters can monetize older episodes by inserting new ads into them. This makes the entire catalog a potential source of revenue, not just the latest episodes.
Tiered Subscription Models: Some podcasters offer ad-free versions of their podcasts to subscribers while using ad insertion to monetize the free versions. This can encourage more subscriptions while still generating revenue from non-subscribers.
Sponsorship Flexibility: Ad insertion technology makes it easier for podcasters to manage sponsorships. They can switch sponsors across different episodes or seasons without needing to re-record anything.
Performance Tracking: Podcasters can track how well different ads perform in terms of listener engagement and interaction. This data is crucial for improving ad strategies and demonstrating value to advertisers.
Replacing Beg/End: Change your intro messages/music/outros at the beginning or end of your shows.
Ad insertion tech (or, more accurately for this discussion, content insertion) is available in three ways at Blubrry; htey can be used for more than just advertising.
Here is what we offer at Blubrry:
Manual ad insertion (Pre-roll only). Pre-roll ads for Thrive Bundle or Pro Hosting
Manual ad insertion (Pre, Post, and Mid-roll). Full ad insertion with Blubrry Pro hosting
Programmatic ad insertion. (DAI) Ads are automatically sold and inserted for you. You share in the revenue. $ This is available to ALL Blubrry hosting customers at no additional cost.
By leveraging these capabilities, podcasters can not only increase their revenue but also improve the quality of their content and the satisfaction of their listeners.
Thanks for joining us on Podcast Insider, -
Creating exclusive content for paying podcast listeners is an excellent way to provide additional value and encourage more listeners to subscribe to premium tiers. Blubrry offers premium podcasting for creators to offer to their audience in hopes of not only creating special, specific content for them, but monetizing said content as well.
Here are several ways podcasters can offer exclusive content to their paying subscribers:
Bonus Episodes: Offer additional episodes that are available only to paying subscribers. These could include deeper dives into topics discussed in regular episodes, interviews with special guests, or entirely unique content not available in the main feed.
Early Access to Episodes: Allow paying subscribers to listen to episodes before they are released to the general public. This early access can be a significant draw for dedicated fans who eagerly anticipate new content.
Ad-Free Listening: Provide an ad-free experience for subscribers, which can make listening more enjoyable and streamlined.
Extended Episodes: Offer longer versions of regular episodes with extended discussions, additional segments, or uncut interviews that non-paying listeners don't get to hear.
Behind-the-Scenes Content: Share insights into the podcast production process, including planning sessions, bloopers, and discussions about how episodes are put together. This type of content gives listeners a sense of involvement in the creative process.
Exclusive Q&A Sessions: Host live or recorded Q&A sessions where paying subscribers can submit questions. These could be about the podcast content, general advice, or personal questions for the host.
Interactive Content and Polls: Allow subscribers to vote on upcoming episode topics, guests, or other elements of the show. Engaging listeners in the content creation process can increase their investment in the podcast.
Member-Only Community Access: Create a private forum or chat group, such as on Discord or Slack, where subscribers can interact with each other and the hosts. This community aspect can be a strong incentive for fans to subscribe.
Exclusive Merchandise: Offer merchandise like t-shirts, mugs, or stickers that are only available to paying members or at a discounted rate compared to general availability.
Special Events: Invite subscribers to exclusive online or in-person events such as live recordings, meet-and-greets, or workshops.
Personalized Messages or Content: Provide personalized shout-outs, birthday messages, or other personalized content that makes subscribers feel valued on a personal level.
By leveraging these strategies, podcasters can create a compelling subscription offering that enhances listener engagement and boosts revenue, all while rewarding their most loyal fans with valuable content.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected] -
A Rising Tides Raises All Ships
As the world of podcasting continues to grow, creators must find innovative ways to expand their audience. Today, we're diving into the art of cross-posting, a powerful tactic that leverages the magic of collaboration. Podcasters that team up with fellow hosts can amplify their reach and introduce each other's content to a whole new crowd. Take note of these strategies and join us as we explore how to make cross-posting work for podcast hosts and their podcasting allies.
Today's Hosts: MacKenzie Bennett and Todd Cochrane
Cross-post Strategies for Podcaster Collaboration
Guest Appearances: One of the most common forms of collaboration is inviting a podcaster from another show to be a guest on your podcast and vice versa. This exposes both podcasts to each other's audiences, potentially increasing listenership.
Co-Hosting Episodes: Occasionally co-hosting episodes on each other's platforms can mix things up for listeners and offer fresh perspectives and discussions, which can be particularly engaging and attract followers from each host’s base.
Cross-Promotions: Podcasters can agree to promote each other’s shows. This could be through shout-outs during episodes, sharing each other’s content on social media, or including links in newsletters. It’s a simple yet effective way to reach new listeners who trust the recommender’s tastes.
Content Collaboration: Working together to produce content, whether it’s a series, a special episode, or a segment within an episode, can blend the strengths and unique styles of each podcaster. This might involve thematic discussions, debates, or joint investigations.
Community Events: Hosting live events, whether online or in person, can generate buzz and deepen engagement with audiences. These events can include live podcast recordings, Q&A sessions, or meetups, providing an interactive experience for listeners.
Social Media Takeovers: Allow a fellow podcaster to take over your social media accounts for a day or vice versa. This can add variety to your content and introduce your audience to new voices and styles.
Shared Resources: Pooling resources such as editing software, studio space, or marketing tools can reduce costs and increase production quality. Collaborators can also share knowledge and skills in these areas to enhance each other’s podcasts.
Joint Ventures: Launching a new podcast together that combines the unique elements of each host’s existing podcasts can attract listeners from both audiences and capture new ones interested in the joint content.
Affiliate Marketing: If both podcasts discuss similar topics or products, they can arrange to use affiliate links and promote products they genuinely like, earning commissions and providing valuable recommendations to their listeners.
Network Partnerships: Joining or forming a network of podcasts that share a similar theme or audience can enhance cross-promotion opportunities and streamline various aspects of podcast production and marketing.
Be sure to implement today's tips on collaboration and cross-promotion into your podcasting strategy.
Thanks for joining us on Podcast Insider, where we bring you insider access to the tools you need to succeed. Until next time, keep podcasting!
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected] -
Todd and Mike sprinkle bits of advice about what podcast statistics that podcasters should pay more attention to as well as the ones that are less crucial to creators overall understanding of their success. Podcasters should focus on key statistics that reflect their unique goals and aspirations instead of getting caught up in every available metric.
Remember the importance of not stressing over stats but focusing on consistency and quality of the content to ensure steady growth and audience retention in the long term.
Today's Hosts: Mike Dell and Todd Cochrane
Podcast statistics can be an important way of measuring your podcast's success. Depending on your goal, stats can give you insights that can help you adjust your show’s content and marketing strategy.
What to Look For In Your Podcast Stats
Aka these are the important podcast statistics in our opinion 😉
Listener Growth Rate: See how your show is growing (or not) over time, indicating the podcast's appeal and reach.
Download Numbers: (Per Episode) Provides a direct metric of how many times episodes are being downloaded (or listened to), reflecting the podcast's popularity.
Advertisers and Potential guests are most interested in per-episode downloads.
Total downloads and downloads over X amount of time, for the whole show are interesting, but not super important.
Retention: This includes the average listening duration and episode completion rate, which help understand how much of an episode listeners consume.
Demographic Information: (This is not directly measurable in stats, but it can be done with a survey.) Insights into listeners' age, location, and interests can guide content creation and marketing strategies.
Subscriber/Listener Counts: The number of dedicated listeners who subscribe to receive updates or automatic downloads, indicating a stable listener base. This is sort of an unknowable stat, but there are ways to get a good idea.
Check a single episode and see what the downloads were in the first 3 days or so.
Also check for “mobile apps” in the apps section. Most of those will be “subscribers or followers” in the first 3 days or so.
Use Blubrry’s Thrive bundle to add the listener/subscriber graph
Trending Graphs: This gives you a snapshot of how your podcast is doing over time. An upward trend means it’s growing. On Blubrry stats, you can see trends Monthly, Daily and even hourly for the first 7 days.
Non Crucial Podcast Stats
The items below are good for social proof, but may not tell you anything about your podcast success.
Social Media Followers: Social media can be a good way to promote your show, but just because you have x followers does not mean everyone who follows you on social media will listen to your podcast.
This includes subscribers to your YouTube channel, Facebook, etc.
Website Hits: The same as social media. Just because someone clicks on your link and lands on the episode page on your website doesn’t always translate into a listen/download.
Total Episodes Count: More episodes don't necessarily mean higher quality or more listener engagement.
Things to Keep in Mind When Reviewing Your Stats & Success
Try not to compare yourself to other podcasters. You have your own style, subject matter that might not be for everyone in your niche.
Podcast audiences ebb and flow. Someone might subscribe and listen to every episode but then disappear. People try out podcasts and then move on to other podcasts.
Episode totals might also go down and back up from episode to episode, this is normal.
You might get a big spike once in a while. If your show is mentioned in some high-profile way. Those listeners might just listen to that one episode and not subscribe.
Don’t stress or get obsessed with podcast stats. Podcasts grow slowly, and podcast stats are not instant. Try not to check stats several times a day, it will be frustrating. - Mostrar mais
