Episódios
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Launching a podcast is only half the battle—making it easy to find, share, and binge is what really fuels growth. In this episode, we explore how Blubrry’s free podcast website transforms your audio feed into a fully branded, SEO‑ready home base, complete with episode pages, a built‑in player, and links to every major listening app.
You’ll learn how this no‑cost perk of Blubrry hosting can boost discoverability, simplify sharing, and give new listeners the confidence to hit “subscribe or follow” long before you need custom domains or complex web design.
Today's Hosts: Todd Cochrane and Mike Dell
Benefits of Blubrry's Free Podcast Website
1. Instant Online Presence (No Web Design Needed)
You get a professional-looking podcast website automatically included with your Blubrry hosting.
It’s ideal for new podcasters who don’t yet have a dedicated site or tech skills.
📌 More listeners will discover your show if you have a central hub to send them to.
2. Search Engine Visibility (SEO-Ready Pages)
Each episode has its own dedicated page with a title, description, and optional transcript.
These pages help your show get indexed by Google, increasing the chances of organic discovery through search.
💡 Example: Someone searching "tips for new parents" might land on your parenting podcast episode page.
3. Easy Sharing and Link Control
Share a direct link to an episode page with a built-in player—great for social media and email marketing.
You're not limited to platform links (like Apple or Spotify), so you keep the traffic on your site.
4. Custom Branding & Episode Control
Add your show’s artwork, colors, and logo to reflect your brand.
Your latest episodes always appear front and center—automatically updated when you publish.
🧠 Listeners are more likely to subscribe when they can learn about you and explore your content in one place.
5. Built-In Podcast Player
Every episode page includes Blubrry’s responsive, embeddable player—easy for visitors to listen right on the site.
No need for external platforms or clunky third-party players.
6. Links to Major Platforms
You can add buttons linking to Apple Podcasts, Spotify, Amazon, and more.
Makes it easy for visitors to follow your show on their preferred app.
7. No Extra Cost
Unlike many website builders, this site is included free with Blubrry hosting—no domain or design fees required.
🎯 That’s money you can reinvest in promoting or improving your show.
8. A Place for Future Growth
As your show expands, you can add a custom domain, link to a mailing list, or upgrade to PowerPress and WordPress for more control.
To Recap:
Blubrry’s free podcast website helps you:
Get found through Google
Share episodes easily
Build credibility with a branded home base
Grow your audience without needing technical skills or extra budget
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
We hope you'll find these ideas on how to grow a podcast from 50 listeners per episode helpful in your podcasting quest.
Launching a podcast is exciting—but growing one from just a handful of listeners can feel overwhelming. The good news? You don’t need thousands of followers or a marketing budget to build momentum. In this episode of Podcast Insider, MacKenzie and Mike share eight actionable tips to help new podcasters attract more listeners, build a loyal community, and make progress one episode at a time.
Today's Hosts: MacKenzie Bennett and Mike Dell
8 Ideas on How to Grow a Podcast From 50 Listens Per Episode
1. Double Down on One Social Platform
Don’t spread yourself thin. Pick one platform where your audience already hangs out (e.g., Twitter/X for tech, Instagram for lifestyle, LinkedIn for B2B) and:
Share 15–60 sec audiograms or clips from your podcast
Post quotes or takeaways from your latest episode
Engage with your niche (comment, follow, reshare relevant stuff)
🎯 Goal: Get seen by people already interested in your topic, and become a recognizable voice.
2. Ask for Word-of-Mouth the Right Way
Instead of “Rate and Review!” say:
“If this made you think of someone, send it to them.”
That’s a clear, emotional ask—easier than writing a review and more likely to lead to a new listener.
3. Nail Your Podcast Title and Description
Your show title and episode titles must speak to the value or curiosity of your target listener. Avoid vague names—opt for searchable, benefit-driven wording.
Bad: Episode 22: A Chat with Mark
Better: How Mark Went from Burned-Out Employee to 6-Figure Freelancer
4. Collaborate with Other Small Podcasters
Reach out to similar-sized shows to:
Do guest swaps
Promote each other’s episodes in intros or outros
Appear in each other’s newsletters or communities
You don’t need “big names”—you need aligned voices who share audiences.
5. Repurpose Your Content
Turn each episode into:
A LinkedIn post or blog
Short YouTube Shorts or Reels
A newsletter tip or mini-series
Each of these increases visibility without recording new content.
6. Capture Emails (Even 10!)
Add a simple email signup to your website or use a free ConvertKit/beehiiv form. Offer:
A free guide
Bonus audio
Behind-the-scenes content
Use the list to personally invite people to share, leave feedback, or check out a new episode.
7. Talk to Your 50 Listeners
Literally. Survey them. Ask:
How did you find the show?
What was your favorite episode?
What should we talk about next?
These 50 listeners are gold. They’re your early adopters—make them feel like insiders.
8. Improve Just 1% Each Episode
Better intro, tighter editing, clearer audio, stronger CTA… your audience grows faster when the quality improves consistently. You don’t need perfection—just progress.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
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When Lesa McDermott talks about camping, her enthusiasm lights up like a crackling campfire. A Nebraska native with a background as rich as the landscapes she explores — former golf pro, EMT, dive master, lawyer, and now the vice president of Girl Camper — Lesa embodies the spirit of adventure and empowerment that defines the Girl Camper community.
“I kind of inherited the podcast,” explains our May Podcaster of the Month. Lesa recently spoke with Mike Dell, Blubrry VP of customer relations, about her path to podcasting. “It was more of a default.”
This wasn’t a random handoff, she explained. It was the natural next step, initiated as a devoted listener who evolved into becoming the voice behind one of the most inspiring outdoor lifestyle brands for women in America.
From Listener to Leader
Lesa McDermott
Lesa’s introduction to the Girl Camper podcast came as a fan. Founded by Janine Pettit, the show began a decade ago when few outdoor-centric podcasts — especially those geared toward women — existed. “It became really popular really quickly,” Lesa recalls. “I loved listening to it and learning all kinds of things about camping.”
When Janine later expanded the brand to include local guides and hostesses who would lead camping trips and events across the country, Lesa jumped at the chance to get involved. “I became the South Dakota guide,” she says, “and hosted some trips and events.”
Reigniting the Podcast and Expanding the Vision
The Girl Camper podcast briefly went on hiatus in 2020 when the organization launched its quarterly magazine, but Lesa was among the first to rally for its return.
“I missed that weekly episode,” she admits. When the timing felt right a year ago, Janine asked her to cohost the podcast, now in video format as well. The dual-format show is helping Girl Camper reach a broader audience.
The transition hasn’t been without its challenges, especially when it comes to production. “I had no podcasting experience,” Lesa says. “I had to jump in with both feet.” From learning editing software to managing technical hiccups, she’s taken on the production responsibilities, ensuring the show retains the authentic Girl Camper voice.
Despite the learning curve, Lesa is thriving. She even credits tools like AI for streamlining her workflow. “I'm using ChatGPT quite a bit... it helps me narrow down topics and write scripts,” she said.
A New Kind of Camper
For Lesa, camping isn’t just a hobby, it’s a lifestyle. She proudly boasts an arsenal of outdoor gear: “I have a small teardrop. I have a van. I have a fifth wheel. But I also have multiple tents. I love to hammock camp.”
She emphasizes that Girl Camper is about inclusion and flexibility. “We like to say at Girl Camper, there’s no wrong way to camp like a girl, and we absolutely mean that.”
Whether it's river rafting trips through the Grand Canyon or backpacking 125 miles through the Black Hills with a group of women ranging in age from their 40s to their 70s, Lesa is constantly organizing and leading new experiences.
This summer, she’s particularly excited about a 10-day backpacking trip in South Dakota. “We are all carrying all of our supplies — our tents, food, and water. It’s going to be epic.”
Evolving Media and Community Impact
In addition to the podcast, Lesa and the Girl Camper team’s digital magazine is filled with how-tos, gear reviews, and real-life stories. Originally a print publication, the magazine has fully transitioned to digital — a move Lesa sees as an opportunity. “Now we can really focus on offering interactive content,” she says, such as embedded videos within ads or tutorials.
For example, “There’s going to be a video in our upcoming summer issue on how to make a Japanese shaved ice dessert called kakigōri. It’s something we couldn’t do on paper.”
Lesa also values the strong online communities that support new podcasters and content creators. She credits the Facebook group RV Content Creators as ... -
Every podcaster, no matter how experienced, has made their fair share of mistakes — and that's not just normal, it's necessary for growth. In this episode we’re digging into the common slip-ups that happen behind the mic, why they’re nothing to be ashamed of, and how embracing mistakes can actually make your show stronger and more relatable. From technical glitches to guest mispronunciations, we'll explore how these moments can lead to unexpected opportunities, audience connection, and long-term podcasting success. Mistakes aren’t roadblocks — they’re building blocks.
Every podcaster has them—flubbed intros, awkward silences, tech fails. But what if your mistakes aren’t setbacks, but setups for growth?
Today's Hosts: MacKenzie Bennett and Mike Dell
Common Podcasting Mistakes (And Why They’re Normal)
Technical mishaps: bad audio, dead batteries, laggy guests.
Editing errors: missed ums and ahs, over-editing, or publishing the wrong version.
Content mistakes: rambling tangents, missed questions, forgetting your CTA.
Guest flubs: a guest misspeaks, or you pronounce their name wrong (and how recovery matters more than perfection).
Point: Mistakes happen to everyone, from beginners to seasoned pros. Normalize it!
The Hidden Gifts in Podcasting Mistakes
Authenticity: Listeners love real moments; they feel more connected when you’re human.
Unexpected Content: Tangents or mistakes can turn into great bonus episodes or blooper reels.
Learning Opportunities: Every error teaches you something—about your process, equipment, or even your audience.
Audience Engagement: Invite your audience in on your learning journey ("What do you think I should’ve done here?").
Idea: Some podcasters even intentionally share bloopers to build community and lighten the mood.
How to Turn Mistakes into Growth
Reflect, Don’t Regret: After a mistake, ask: What went wrong? What’s the lesson?
Document Lessons Learned: Keep a "lessons log" for future episodes.
Adjust Processes: Add checklist items to prevent repeat errors.
Embrace Real-Time Recovery: Practice improv and grace when things go off-script.
Celebrate Progress: Revisit early episodes to appreciate your growth curve.
Bonus Tip: Try turning small mistakes into bonus content or future topic inspiration.
Mindset Shift: From Perfection to Progress
The pressure to be perfect and how it actually stifles creativity.
Letting go of perfection opens up space for experimentation and genuine connection.
Listeners often prefer personality over perfection—they’re tuning in for you, not flawless execution.
Tips for Minimizing the Impact of Mistakes
Redundancy in recording (record locally + cloud).
Soundcheck and equipment checklist before each episode.
Prep outlines but allow for organic conversation.
Record short segments rather than long continuous takes.
Have a post-production review process.
Reflect on their own growth moments and celebrate progress.
Even when you think you’re past the learning curve, new mistakes pop up. Here’s how to stay humble and curious as your show evolves.
Looking back, our best lessons came from moments we didn’t plan. Mistakes make better podcasters.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Let’s explore ways to create a more sustainable podcasting workflow, reduce waste, and inspire listeners to take eco-friendly action.
As Earth Day approaches, it's a perfect time for podcasters to reflect on their environmental impact and take actionable steps toward sustainability. While podcasting is largely a digital medium, it still consumes energy, data, and resources—and increasingly, AI tools like ChatGPT and other platforms also play a role in your workflow, using significant computing power. By making small yet meaningful changes, podcasters can contribute to a greener industry while maintaining high-quality content.
Today's Hosts: Mike Dell, MacKenzie Bennett, and Todd Cochrane
We’re diving into sustainable podcasting—simple steps you can take to reduce waste, conserve energy, and make your show a little greener!
1. Optimize Your Podcasting Setup for Energy Efficiency
The equipment you use for recording, editing, and publishing your podcast can have a significant environmental footprint. Consider these changes:
✅ Use energy-efficient devices – Choose ENERGY STAR-rated computers, LED lights, and low-power audio interfaces.
✅ Opt for rechargeable batteries – Instead of disposable batteries for wireless mics or audio gear, go rechargeable.
✅ Turn off and unplug equipment when not in use – Many electronics consume power even when turned off.
✅ Switch to renewable energy sources – If possible, power your studio with solar energy or choose a green energy plan.
📢 Earth Day Challenge: Record and edit an episode using only battery-powered or solar-powered devices!
2. Minimize Your Podcast's Digital Carbon Footprint
Podcast hosting and distribution rely on energy-intensive data centers, which contribute to carbon emissions. AI platforms you use for editing, scripting, or generating content also depend on large-scale cloud computing, which consumes significant energy. While there aren’t dedicated "green" hosting providers in podcasting yet, you can take steps to reduce your podcast’s digital impact:
✅ Optimize audio file sizes – Use efficient formats like AAC or MP3 (note Spotify only supports MP3) with optimized bit rates to reduce data storage and transmission energy.
✅ Be mindful of AI usage – Use AI tools thoughtfully, as every prompt requires substantial computing power from data centers.
✅ Use content delivery networks (CDNs) – Many hosting providers use CDNs to distribute content more efficiently, reducing the distance data must travel.
✅ Audit and clean up old episodes – If you have outdated or inactive episodes, consider archiving or deleting them to free up storage space.
📢 Earth Day Tip: Encourage your listeners to stream over Wi-Fi instead of mobile data, which requires more energy from cellular networks.
By managing your digital footprint—including AI usage—you help reduce energy consumption while maintaining a high-quality listening experience.
3. Reduce Digital Waste and Optimize Storage
Even digital content has an environmental cost, as cloud storage and AI operations require electricity. Keep your podcast’s footprint minimal:
✅ Clean up old backups and files – Delete unnecessary drafts and duplicate content to reduce cloud storage usage.
✅ Use efficient editing workflows – Minimize redundant rendering and exporting, which uses extra processing power.
✅ Use AI-assisted editing sparingly – Consider where AI truly adds value, as constant AI processing increases energy demand.
✅ Store files locally when possible – Keeping essential recordings on an external hard drive rather than cloud storage can reduce energy demand.
📢 Earth Day Action: Take 30 minutes to clean up your podcast storage and remove outdated files.
4. Go Digital with Podcast Marketing
Many podcasters rely on printed materials for marketing, but there are greener alternatives:
✅ Use digital notes and scripts – Apps like Notion, Evernote, or Google Docs reduce the need for paper. -
Making Money in 2025 – What Works, What Doesn’t?
Monetizing a podcast in 2025 isn't as simple as slapping ads on your episodes and calling it a day. Some revenue streams are thriving, while others? Not so much.
Today, we’re breaking down what’s working, what’s fading, and what podcasters should focus on to actually make money in 2025.
Today's Hosts: Mike Dell and Todd Cochrane
Who is Making the Money Money in Podcasting in 2025?
1: The State of Podcast Monetization in 2025
Then vs. Now: How podcast monetization has evolved from basic ads to a mix of diversified income streams.
What’s Changed?
✅ More podcasters are using multi-platform revenue models (YouTube, social media, newsletters).
✅ Traditional ad sponsorships are shifting—brands want more ROI, leading to performance-based deals.
✅ The pay-to-play model (subscriptions, memberships) is rising, but does it work for every podcast?
Who’s Making the Most Money? – Big networks vs. independent creators vs. niche podcasters.
2: Sponsorships – Do They Still Work?
CPM-based ads vs. Dynamic Ad Insertion (DAI) – Is the traditional CPM model sustainable for indie podcasters?
Brands in 2025: What Are They Looking For?
✅ More niche-specific partnerships.
✅ Measurable engagement over download numbers.
✅ Long-term relationships vs. one-off ad placements.
How to Land Sponsors in 2025:
✅ Creating brand-friendly content.
✅ Negotiating value-based deals, not just CPM rates.
✅ Using listener data to showcase audience loyalty.
Pro Tip: Even small podcasts can land affiliate sponsorships or direct brand deals—it’s all about audience connection.
3: Premium Content & Subscriptions – The Big Shift?
Are listeners actually paying for premium content?
Subscription platforms in 2025: Apple Podcasts, Patreon, Spotify, Substack, and other direct-to-fan monetization.
What’s working?
✅ Bonus episodes, ad-free content, and exclusive interviews.
✅ Behind-the-scenes content & private community access.
✅ Bundling podcast subscriptions with other offerings (newsletters, live Q&As).
What’s NOT working?
❌ Generic paywalls with no real incentive.
❌ Subscription fatigue—too many platforms asking for money.
📢 Key Insight: The most successful subscription models are tied to strong community engagement—not just extra content.
4: Live Events – Worth the Effort?
The Rise of Hybrid Podcast Events – Live-streaming + in-person experiences.
Types of Monetizable Events:
✅ Ticketed live podcast tapings.
✅ Virtual workshops, AMAs, and Q&As.
✅ VIP meet-and-greets or networking events.
Why Some Podcast Events Flop:
❌ Overestimating audience size & demand.
❌ High production costs vs. actual revenue.
📢 Case Study: How podcasts like My Favorite Murder & The Last Podcast on the Left turned live shows into major revenue drivers.
5: Merch – Is It Still a Viable Income Stream?
The state of podcast merchandise in 2025:
✅ Branded items like shirts, mugs, and stickers still sell—if the fanbase is engaged.
✅ Niche, creative merch (custom journals, soundbite NFTs, digital downloads) is gaining traction.
✅ Print-on-demand services make it easier than ever to sell without high upfront costs.
What’s NOT working?
❌ Generic merch with no brand connection.
❌ Selling products to an audience that isn’t engaged.
Pro Tip: The best-selling podcast merch is inside-joke-driven—if your fans “get it,” they’ll buy it.
6: The Future of Podcast Monetization – What’s Next?
Are ad-supported podcasts sustainable?
What emerging revenue streams should podcasters experiment with?
✅ Paid podcast courses & coaching.
✅ AI-powered listener insights to create targeted premium content.
✅ Integrated commerce (shop while you listen).
Final Takeaway: The key to making money in 2025 is diversification—podcasters can’t rely on just one revenue stream anymore.
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What’s been your best (or worst) monetization strategy? Let us know on social or send us a voice memo, -
Thanks for your patience as we get your a fresh new episode next week - in our defense - Mike, MacKenzie and Todd were all out at events last week!
We’re bringing this one back because it’s just too good — and still so relevant. As we roll out Guest Match Pro, we’re reminded of all the "bad advice" that still floats around in the podcasting world. In this episode, we tackled the Top 10 Worst Pieces of Podcast Advice and explained why you should steer clear. Whether you’re booking guests, looking to grow your audience, or just want to avoid common pitfalls, this rerun is packed with clarity and no-nonsense guidance. Give it another listen — and share it with a podcaster friend!
Today's Hosts: Mike Dell and MacKenzie Bennett
#10: “All You Need is Passion, Equipment Doesn’t Matter”
Why it’s bad: Yes, passion is crucial, but listeners can tell if you’re recording with a low-quality microphone or in a noisy room. Bad audio is a quick way to lose listeners.
Better advice: Invest in at least decent equipment and learn basic soundproofing techniques to keep your passion sounding professional.
#9: “More Episodes = More Success”
Why it’s bad: Releasing multiple episodes every week won’t matter if the content isn’t good. Quality over quantity is the key to success.
Better advice: Stick to a manageable release schedule that allows you to create quality content consistently.
#8: “Don’t Bother with Editing, Raw is Real”
Why it’s bad: While authenticity is important, long pauses, filler words, or awkward moments aren’t entertaining. Editing helps tighten the flow and keep listeners engaged.
Better advice: Edit for clarity and flow, even if you want to keep it conversational.
#7: “You Don’t Need Show Notes or a Website”
Why it’s bad: Show notes and a website improve searchability, provide additional resources, and make your podcast more professional. Ignoring them means missing out on growth.
Better advice: Always include detailed show notes and have a basic website to direct listeners for more information.
#6: “If You Build It, They Will Come”
Why it’s bad: Simply launching a podcast doesn’t mean people will magically find it. Marketing, promotion, and networking are essential to grow your audience.
Better advice: Have a solid marketing plan, including social media, collaborations, and consistent outreach to grow your listener base.
#5: “Monetize Right Away!”
Why it’s bad: Jumping into monetization without a solid listener base can turn off potential fans. Ads on day one can feel forced and inauthentic.
Better advice: Focus on growing your audience before considering monetization strategies, and make sure the ads fit your content and audience.
#4: “Just Copy What’s Popular”
Why it’s bad: Trying to mimic the format, style, or content of other successful podcasts rarely works. Listeners want originality and authenticity, not a poor imitation of their favorite shows.
Better advice: Find your unique voice and perspective; that’s what will draw in listeners.
#3: “Focus on Going Viral”
Why it’s bad: Chasing virality often leads to gimmicky content that doesn’t retain a loyal audience. A single viral moment doesn’t guarantee long-term success.
Better advice: Focus on creating consistent, high-quality content that builds a loyal following over time, rather than aiming for a viral hit.
#2: “Make Your Podcast for Everyone”
Why it’s bad: Trying to appeal to everyone often means your content is too broad and doesn’t resonate with a specific audience. A niche is key to growing a dedicated following.
Better advice: Focus on a clear niche or target audience. Being specific will help attract the right listeners.
#1: “Don’t Bother with Marketing—Just Focus on the Content”
Why it’s bad: While content is king, marketing is essential to getting that content in front of listeners. Without marketing, even the best podcast can go unnoticed.
Better advice: Always include marketing as part of your podcasting strategy. -
Embark on a journey from a humble closet recording setup to the realm of full-blown media empires. In this episode, we dive deep into the solo podcaster’s struggle—juggling every aspect of the show—and unveil the first steps to scaling your passion. Discover how to delegate tasks, streamline your workflow, and diversify your income streams, all while keeping your creative spark alive. With insights drawn from success stories like The Ringer and My Favorite Murder, we explore how to transform your one-person operation into a dynamic media brand without losing your sanity.
The Solo Podcaster Struggle
The reality of being a solo podcaster: juggling content creation, editing, marketing, and monetization alone.
Funny examples of “wearing too many hats” (e.g., the podcaster who is also the unpaid intern, the social media manager, and the IT department).
Signs it might be time to scale:
✅ Overwhelmed by tasks that don’t involve actual podcasting.
✅ Episodes are getting bigger, but time isn’t.
✅ More opportunities (sponsors, partnerships, guest requests) than you can handle alone.
The First Steps Toward Growth
Outsourcing vs. Hiring – What should you delegate first?
Editing and production
Show notes and transcription
Social media and marketing
Finding the right people – Hiring freelancers vs. in-house help.
Building Systems – Why automation and processes matter before adding people to the mix.
📢 Pro Tip: Start small! Even outsourcing one task can free up time for bigger-picture growth.
Monetizing Beyond Sponsorships
Expanding revenue streams beyond ads:
✅ Courses & coaching
✅ Memberships & exclusive content
✅ Live events & speaking gigs
✅ Podcast production for others
✅ Brand partnerships & consulting
How successful podcasters are leveraging their platforms to create sustainable businesses.
For ex: The Ringer (Bill Simmons)
Started as: The BS Report, a sports and pop culture podcast by Bill Simmons, originally under ESPN.
Grew into: The Ringer, a full-fledged media company producing podcasts, video content, and written articles, later acquired by Spotify for over $200 million.
Key Growth Factors:
✅ Expanded beyond sports to cover pop culture, tech, and entertainment.
✅ Hired a team of expert podcasters and journalists.
✅ Built a diverse podcast network with multiple high-performing shows.
Becoming a Full-Fledged Media Brand
Branding beyond the podcast: Turning your show into a recognizable brand.
Expanding your content ecosystem:
✅ YouTube or video podcasting
✅ Newsletters, blogs, and social content
✅ Merchandise & branded products
The Power of Collaborations – How partnering with other creators and companies can speed up growth.
When to consider forming an LLC or media company structure.
Pro Tip: You don’t have to do it all at once—grow at a pace that feels right.
Case Study: My Favorite Murder (Karen Kilgariff & Georgia Hardstark)
Started as: A casual true crime podcast between two friends in 2016.
Grew into: A massive brand with millions of listeners, live tours, a best-selling book (Stay Sexy & Don’t Get Murdered), and a full media company (Exactly Right Media), which now produces multiple shows beyond My Favorite Murder.
Key Growth Factors:
✅ Built a dedicated community (Murderinos fanbase).
✅ Expanded to live events, book deals, and merchandise.
✅ Launched a podcast network to help other shows grow.
Lessons Learned & Takeaways
Biggest mistakes to avoid when scaling.
The mindset shifts from “podcaster” to “media entrepreneur.”
Encouragement for podcasters who feel stuck: “You don’t have to be the next NPR, but with the right steps, you can turn your podcast into something much bigger than you ever imagined."
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday.
The best place for support with any Blubrry product or service is our ticket system. -
Podcast Conference Roundup 2025
We’re diving into the current podcast conference scene—what’s happening, who’s attending, and whether these events are really worth your time and money. From TravelCon recaps to previews of Podcast Movement Evolutions, Podfest Asia, and The Podcast Show London, we cover what podcasters need to know to make the most of these gatherings. Creators of all levels can appreciate these hot takes, and insider insights to help you decide which events are right for you—and how to make every conference count.
Today's Hosts: Todd Cochrane, MacKenzie Bennett, Mike Dell, Cathy Beuten, Aaron Hope, Dave Clements
The Podcast Conference Lineup
Who Attends? – Indie podcasters, major media companies, advertisers, tech innovators, and content creators.
What’s the Real Goal? – Learning, networking, brand exposure, or just an excuse to party?
📢 Pro Tip: Not all conferences are created equal—some cater to beginners, while others focus on advanced strategies.
TravelCon Recap with Aaron & Cathy
Biggest Takeaways – Key trends and insights from travel-focused podcasts.
Best Moments – Standout workshops, networking highlights, and industry discussions.
Who Should Attend Next Year? – Is TravelCon worth it for podcasters outside the travel niche?
📢 Hot Take: Travel podcasts are evolving with immersive storytelling and new monetization opportunities.
Podcast Movement Evolutions Preview with Mike & MacKenzie
What’s New at Evolutions? – Industry insights, emerging tech, and creator-focused sessions.
Sessions to Watch – Must-see panels and keynotes for podcasters at all levels.
Networking & Events – The best ways to connect with podcasters, brands, and potential collaborators.
📢 Pro Tip: Podcast Movement Evolutions is one of the best places to stay ahead of new trends, tools, and monetization strategies.
Podfest Asia & The Podcast Show London Preview with Todd and Dave
Podfest Asia – How this event is shaping the future of podcasting in Asia.
The Podcast Show London – Why this is a must-attend for international podcasters.
Global Podcasting Trends – The growth of podcasting outside the U.S. and key market developments.
📢 Industry Insight: International podcast markets are booming, and these events highlight how different regions are innovating.
Are Conferences Worth the Cost?
💰 The Costs:
Ticket prices, travel, hotels, and meals—what’s the return on investment?
Virtual vs. in-person—can you get the same value remotely?
Do paid networking events actually lead to new opportunities?
📢 Real Talk: Some podcasters land sponsorships, collaborate with top industry figures, and walk away with new business deals—others just get a tote bag.
How to Maximize Your Conference Experience
🚀 Tips for Attendees:
✅ Set clear goals before you arrive.
✅ Don’t just attend panels—networking is where the real magic happens.
✅ Bring business cards or digital contact tools (QR codes for the win!).
✅ Follow up! Most connections are wasted because no one follows up after the event.
📢 Bonus Tip: Many conferences offer post-event recordings, so you can still gain insights even if you don’t attend in person.
Final Takeaways – Should You Attend?
✔ If you're looking to grow your podcast business, conferences can be a game-changer.
✔ If you’re just starting out, virtual sessions or online communities might be enough.
✔ The best part? Meeting fellow podcasters, learning new trends, and making industry connections.
Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call wit... -
How AI is transforming content creation by removing technical barriers and allowing creators to focus on ideas.
Why this matters: AI has changed the way people approach podcasting, video, and written content. Creators are shifting from figuring out how to create content to focusing on what to create.
Read the blog post that inspired this episode, from Barry Kantz on the Blubrry team: AI Has Changed My Brain
This is an exciting time for podcasters and content creators...
How AI Enhances Creative Processes in Podcasting
1. AI and the Shift from “How-To” to “What-To”
What was the "How-To"?
In early podcasting, creators had to:
Manually build RSS feeds.
Learn complex audio/video editing.
Invest in expensive software and equipment.
Overcome a steep learning curve.
The problem:
Technical challenges took up too much time, limiting creativity.
What is the "What-To"?
Now, AI helps with:
Brainstorming topics → AI can generate ideas based on trends and user preferences.
Writing assistance → AI drafts scripts, outlines, and even refines writing style.
Image & Video creation → AI generates visuals and edits videos quickly.
Podcast automation → AI tools (like Blubrry’s services) streamline publishing and promotion.
The result:
Creators can focus on their ideas, message, and audience engagement instead of technical tasks.
AI allows for more experimentation and creativity without being held back by logistics.
2. The Evolution of Podcasting and Content Creation
Podcasting Then (2004-2005):
Mostly tech-savvy creators due to technical barriers.
Recording, editing, and distributing a podcast required expertise.
Small niche audience, mostly early adopters.
Podcasting Now:
More accessible than ever → AI-driven services handle the majority of the work (record, upload, and distribute).
Lower barrier to entry → No need for coding, XML feeds, or advanced editing skills.
More diverse voices → AI has allowed anyone with ideas to start podcasting, regardless of technical skill.
Key Takeaway for Listeners:
AI has made podcasting easier, so there’s no excuse not to start!
If you have an idea, AI can help you bring it to life.
3. The Role of AI in Video Creation
How AI is Improving Video Creation:
AI automates editing, transcription, and animation.
Platforms now generate videos from text (e.g., AI avatars reading scripts).
AI enhances video quality, removes background noise, and adjusts lighting automatically.
Blubrry's Role in Simplifying Video Content:
Pod2Vid → Transforms podcasts into YouTube videos (no extra effort needed).
AI tools help convert videos into podcasts → Vid2Pod (capturing both audiences).
Future Trends:
AI-generated video content will continue to improve.
More seamless integration of podcasts and video across platforms.
Eventually, AI will make video content creation as easy as podcasting.
What This Means for Podcasters:
If you're not using video yet, AI makes it easier than ever.
Repurpose your podcast into video content to reach a wider audience.
4. The Impact on Businesses and Creators
How businesses and entrepreneurs can leverage AI to create content that connects with their audience:
AI enables businesses to:
Quickly create valuable content → blogs, videos, and podcasts with minimal effort.
Generate topic ideas based on customer interests and industry trends.
Repurpose content → Turn one podcast episode into multiple pieces of content (blog posts, video clips, social media posts).
Enhance engagement → AI helps personalize content for different audience segments.
What This Means for Business Owners & Marketers:
Focus on storytelling instead of production logistics.
Use AI-powered content to build trust with customers.
Consistently deliver high-quality content without needing a big team.
Example: -
Hit play now and start optimizing your podcast for growth!Want more listeners to discover your podcast? It’s time to harness the power of Podcast SEO! In this episode, we break down how to optimize your podcast for search engines and major directories like Apple Podcasts and Spotify. What You’ll Learn:✔️ The key differences between Podcast SEO and traditional SEO✔️ How to find and use the right keywords for your episodes✔️ Best practices for writing SEO-friendly show titles and descriptions✔️ The importance of transcripts, a podcast website, and structured data✔️ How to leverage reviews, engagement, and link-building for better visibilityPlus, we’ll share expert insights from SEO pros and proven strategies to boost your podcast’s ranking and attract new listeners. Whether you're just starting or looking to refine your SEO approach, this episode is packed with actionable tips!Maximize Your Podcast’s Reach with SEO Strategies!1. Understand Podcast SEO BasicsA. How Podcast SEO Differs from Traditional SEO Audio vs. text: Traditional SEO relies heavily on text-based content. For podcast SEO, you must create written assets—titles, show notes, descriptions, transcripts—that search engines and podcast directories can crawl. Platform-specific algorithms: Apple Podcasts, Spotify, and other directories use their own algorithms and ranking factors. Optimizing for each platform is just as critical as optimizing for Google. Pro Tip (from Semrush): Treat each podcast episode like a web page, with its own optimized metadata and unique URL, so that search engines can better discover and rank each episode.B. Why Visibility Matters Attracting new listeners: People searching for topics in your niche can find you via Google or podcast directories—if you’ve optimized well. Building authority: High visibility and quality content help establish you as a trustworthy voice in your field.2. Keyword Research for PodcastsA. Identifying Relevant Keywords Brainstorm topics: Think about your niche, audience pain points, and trending issues in your industry.Leverage SEO tools: Tools like Semrush, Ahrefs, Google Keyword Planner, or Keywords Everywhere can help you find relevant and high-traffic keyword phrases. Check competitor podcasts: Search for competing podcasts in your field; note what titles and descriptions they use, and see which keywords keep appearing. Search Engine Journal Insight: Don’t forget “long-tail” keywords or questions (“how to start a food blog podcast,” for example). These more specific queries can attract highly targeted listeners who are looking for exactly what you offer.B. Where & How to Integrate Keywords Show title: If your podcast is niche-specific, include a broad keyword (e.g., “The Digital Marketing Masters Podcast”). Episode titles: Craft specific, keyword-rich episode titles to appeal to searchers (e.g., “SEO Tips for Small Businesses”). Show notes & descriptions: Summaries that include secondary or related keywords help platforms understand your content’s context.3. Optimize Podcast Titles & DescriptionsA. Podcast Title Keep it authentic and concise: Aim for a clear, descriptive title. Don’t keyword-stuff. Front-load keywords: Placing your main keyword near the beginning can boost visibility in search results. Branding: Balance discoverability with branding. Make sure the title is recognizable and easy to remember.B. Episode Descriptions (Show Notes) Short, SEO-friendly synopsis: Use the first 1–2 sentences to highlight the episode’s main focus with relevant keywords. Include timestamps or bullet points: This helps both users and algorithms identify crucial segments of your episode. Add relevant links: Link to guests’ websites or your own related blog posts for additional context (and backlink opportunities if they share your content).Semrush Note: Including “chapter markers” or “episode sections” ca...
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2025 is a great time to start a podcast
Thinking of starting a podcast in 2025? Worried the podcasting world is already too crowded? In this episode, we dive into the top reasons why launching a show now can be more advantageous than ever—even when it seems like “everyone” already has a podcast. From tapping into hyper-niche audiences to taking advantage of cutting-edge tech, you’ll learn why there’s plenty of space for fresh voices and unique ideas.
Join us as we break down the key factors that make this an ideal moment to get behind the mic.
Today's Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell
The Myth of Oversaturation
How the boom in podcasting can actually work in your favor
Why today’s listeners crave more specialized and personal content
Hyper-Niche Advantages
Finding and serving a very specific audience
How drilling down on a topic can create a more loyal listener base
Monetizing and collaborating within niche markets
Continued Technological Improvements
Lowering production costs and simpler editing tools
High-quality mobile recording options
Better distribution and analytics platforms making it easier to track success
Growing Global Listenership
Why podcasts are still expanding into international markets
Potential for multi-language or cross-cultural shows
Opportunities to reach new demographics that weren’t listening before
Evolving Monetization Models
Sponsorships, affiliate marketing, and subscription-based models
Using membership sites or premium content to create sustainable income
Why brands are doubling down on podcasts as a marketing channel
Standing Out with Authenticity
The power of genuine storytelling and human connection
Differentiating factors: personality, format, and unique angles
Cultivating an engaged community vs. chasing large numbers
Low Barrier to Entry, High Creative Freedom
Podcasting as a playground for testing ideas and formats
Multi-platform promotion: How social media and video can amplify your message
Simple steps to get started with minimal equipment and upfront costs
Future-Proofing Your Brand
Positioning yourself as a thought leader in your niche
Building relationships and networking through podcast interviews
How consistent content output can evolve into new opportunities (speaking gigs, book deals, etc.)
Key Takeaways for Listeners
Despite a seemingly crowded market, there’s a massive appetite for new, specialized shows.
Advances in tech and the global growth of podcasting create unique opportunities in 2025.
Authenticity, hyper-niche content, and community-building can help your podcast stand out.
Monetization models continue to diversify, making it easier to earn income and sustain your show.
Starting now means you’ll be better positioned as the medium continues to evolve. Check out our Plans and Pricing online to see which Blubrry plan is meant for you.
Listener Challenge
What unique angle or niche do you have that would stand out in the podcasting world? Whether you’ve already got an idea or you’re still brainstorming, we’d love to hear from you. Share your concept or inspiration on social media with the hashtag #FuturePod2025, and let us know how you plan to make your mark in the world of podcasting!
Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Breaking up with a co-host can feel like navigating a delicate and deeply personal crisis—especially when you’ve invested time, energy, and your creative efforts into building a podcast together.
But like any partnership, misalignments in goals, scheduling, or creative vision can arise, sometimes leaving you little choice but to respectfully part ways. Today, we explore the signs that it may be time to move on, how to plan an amicable separation (if possible), and the best ways to handle shared branding, intellectual property, and audience communication.
We’ll also dive into the emotional side of a co-host breakup—discussing how to maintain positive relationships, practice self-care, and explore your rebranding options (or even launching a new show from scratch). From updating artwork and bios to establishing legal boundaries and dividing ownership, we’ve got you covered with a comprehensive checklist to ensure a smooth transition. By the end of this episode, you’ll feel more confident about not only ending things on good terms but also moving forward stronger—whether you choose to continue the show solo or embark on an entirely new and different venture.
Today's Hosts: MacKenzie Bennett and Mike Dell
How to End a Podcast Co-Host Partnership Gracefully
1. Signs It’s Time to Part Ways with Your Co-Host
Recognizing misalignment in goals, schedules, or creative vision
Listener feedback and declining engagement as red flags
Gut-check questions to ask before making the decision
2. Planning an Amicable Separation
Setting up a proper meeting to discuss the break and next steps
Reviewing your initial agreements (verbal or written)
Keeping communication clear, professional, and empathetic
3. Handling Branding, Ownership, and Intellectual Property
Deciding who owns the show name, social channels, and website
Dividing past content archives fairly (music, artwork, etc.)
Legal considerations: written contracts vs. verbal agreements
4. Managing the Transition with Your Audience
How and when to announce the change to your listeners
Crafting a consistent message across all platforms (podcast episodes, social media, newsletter)
Maintaining listener trust and loyalty during transitional episodes
5. Navigating Emotional and Personal Fallout
Handling personal feelings of loss or disappointment
Best practices for preserving a positive relationship if possible
Strategies for self-care and avoiding burnout amid major podcast changes
6. Rebranding the Show (or Starting Fresh)
Deciding whether to continue the existing show or launch a brand-new podcast
Building a new brand identity (name, artwork, format)
Retaining loyal fans while attracting new listeners
7. Technical and Administrative Checklists
Updating show artwork, host bios, and RSS feed details
Removing or transferring hosting credentials and account access
Adjusting distribution channels (Apple Podcasts, Spotify, etc.)
8. Lessons Learned: How to Build Partnerships That Last
Setting up co-host agreements from the start
Understanding each other’s goals, strengths, and schedules
Creating a regular feedback loop to spot and resolve issues early
9. Success Stories from Podcasters Who Went Solo
Highlighting podcasters who parted ways but thrived on their own
Challenges of solo hosting vs. co-hosting
Tips to keep content engaging without another voice to bounce ideas off
10. Next Steps: What Comes After the Split?
Future growth strategies for the newly solo (or restructured) show
Potential avenues for monetization or audience expansion with a new format
Using analytics to guide your content decisions moving forward
We hope that this information helps you decide if and when it's time to end a podcast co-host partnership and if so, how to go about the split gracefully.
Thanks for listening to Podcast Insider, -
In today’s episode, we’re diving deep into the power of video for podcasters.
First, we’ll discuss why adding a visual component to your podcast promotion can skyrocket listener growth and brand recognition. Then, we’ll get hands-on with tips for setting up a budget-friendly or professional-quality video studio—without sacrificing great audio. You’ll learn how to transform your existing podcast content into scroll-stopping short clips, “audiograms,” and highlight reels perfect for YouTube, Instagram Reels, TikTok, and beyond.
We’ll also explore YouTube’s incredible potential for podcast discoverability, plus the ins and outs of live streaming your show to foster real-time engagement. If you’ve ever wanted to document the behind-the-scenes of your recording process, we’ll share strategies for building trust and a personal brand through transparency. From embedding video clips on your website and using them in email newsletters, to leveraging Blubrry’s tools for hosting and managing video, we’ve got you covered. Finally, we’ll discuss exciting ways to monetize your new video content, such as sponsorships, exclusive membership offerings, and paid video courses.
Today's Hosts: Todd Cochrane and Mike Dell
Using Video for Podcast Promotion
1. Why Video Matters in Podcast Promotion
Benefits of adding a visual component to your marketing
How short video clips capture attention on social media
Impact on listener growth and brand recognition
2. Lights, Camera, Podcast: Setting Up Your Video Studio
Equipment essentials: cameras, lighting, backdrops
Budget-friendly vs. professional setup options
Tips for achieving high-quality audio while filming
3. Repurposing Audio Content into Scroll-Stopping Video Clips
Best practices for editing standout promotional clips
Tools for turning audio snippets into visual “audiograms”
Strategies for hooking viewers in the first few seconds
4. YouTube as a Discovery Engine for Podcasters
Why YouTube is essential for discoverability
Optimizing titles, descriptions, and tags for SEO
Converting audio episodes into full-length video or highlight reels
5. Short-Form Video Strategies: Instagram Reels, TikTok, and Beyond
Deciding which platform(s) best fit your show’s demographics
Engaging your audience on mobile-first platforms
Cross-posting and scheduling to maximize reach
6. Going Live: Streaming Your Podcast for Real-Time Engagement
Live streaming on YouTube, Facebook, and other platforms
Pros and cons of live video vs. edited video
Driving listener participation and Q&A sessions
7. Behind the Scenes: Documenting Your Podcast Journey on Video
Day-in-the-life style videos for deeper audience connection
Showcasing prep, recording, and post-production on video
Building trust and a personal brand through transparency
8. Integrating Video Into Your Podcast Website and Email Newsletters
Best practices for embedding video clips on your site
Strategic placement in blog posts and show notes
Using animated GIFs and teaser clips in email newsletters
9. Blubrry Tools & Tips: Hosting and Managing Video for Podcasters
Blubrry platform features that streamline video hosting
Analyzing video metrics and engagement
Balancing audio and video production without burning out
10. Monetizing Your Video Content
Sponsorship and ad opportunities for video
Premium or exclusive video content for members or Patreon supporters
Generating additional revenue streams with video courses or webinars
Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry. -
Special Edition of Podcast Insider ft. Paul Colligan
In this special edition of Podcast Insider, Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies that will help any business make podcasting an integral part of its growth plan.
Today's Hosts: Todd Cochrane ft. Paul Colligan
What Are You Trying To Do With the Show?
There’s no “wrong” goal—maybe you want to build brand authority, bring in local clients, or expand globally. Just be crystal clear on your specific objective.
Paul’s Four-Question Framework
What do you want the show to do?
How will you know it’s doing it?
Is it doing it?
How do we make it better?
This simple system keeps you laser-focused on results rather than just cranking out episodes.
Niche vs. Broad Podcasting
Example: If you only sell Nevada real estate, call it the “Nevada Real Estate Show.” Hyper-local can mean high-quality leads and conversions.
Monetizing Without Major Downloads
Case study: A financial advisor’s show with fewer than 1,000 downloads per episode generated higher-quality leads—converting 1 out of every 3 calls.
Interview vs. Solo Formats
Learn how JJ Virgin shifted from interview-centric episodes to a solo Q&A style—resulting in better listener retention and less production hassle.
Production & Branding
Match your show’s production level to the story you’re trying to tell.
“Caveman branding”: Your podcast title and artwork should immediately signal what the show is about.
Repurposing Content
Turn one Q&A livestream into multiple short podcast episodes, YouTube clips, Instagram Reels, and more—maximizing content reach while minimizing extra work.
Choosing the Right Consultant & Tools
Avoid the pitfall of “podcast consultants” who overpromise.
Seek hosting and measurement solutions (like Blubrry) that have a proven track record and can align with your specific goals.
Takeaways
Set Clear Goals Before You Launch
Whether it’s lead generation, brand awareness, or direct revenue, define success metrics from Day One.
Don’t Obsess Over Downloads
High downloads don’t always translate into high conversions. Focus instead on engaging the right audience.
Leverage Multichannel Repurposing
Recording live Q&A or interviews once can yield multiple clips for social media, YouTube, and emails.
Vet Your Advisors & Platforms
Work with experts who understand your business model—and choose reliable hosting/statistics solutions.
More from Paul Colligan
Podcast Partnership
X - @colligan
Be Featured on Our YouTube Channel
Know of an expert in the podcast field who wants to be featured on Blubrry’s YouTube channel? Contact [email protected].
Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
Podfest 2025 Was a Blast
After an incredible few days at Podfest 2025—one of the year’s best gatherings for podcasters, creators, and audio aficionados—we’re back and ready to share all the highlights. We unpack the most exciting trends, tools, and questions that caught our attention. Don't miss these takeaways from the show floor and beyond.
We’ll get started by discussing the things we see differently, given Dave has never attended before and Todd has been to almost every single Podfest Expo.
Today's Hosts: Todd Cochrane and Dave Clements
Comparing and Contrasting the First Timer Experience and a Conference Extraordinaire Experience
You never forget your first podcast conference!
Todd Cochrane
Dave Clements
Todd’s AI Session
The importance of AI in podcasting.
Where You Can Find Us Later This Year
While Podfest Expo 2025 was fun, we can't wait for these upcoming events as well!
TravelCon - Tucson, AZ in mid March
Podcast Movement Evolutions - Chicago at end of March
The Podcast Show - London, England - End of May
Podcast Movement - Dallas - Mid August
Have an Event You’d Like to See Us At?
Contact the team - send us your pitch - [email protected] will review and share with the team and hopefully we’ll see you there!
Be Featured on Our YouTube Channel
Know of an expert in the podcast field who wants to be featured on Blubrry’s YouTube channel? Contact [email protected].
Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
(Originally aired Oct. 2024)
Are you thinking about changing things up for your podcast in 2025 and not sure what you can do different or better? We've got a whole list of quarterly tasks for your podcast success.
Learn what can be done to improve your podcast – whether that is for you the host and person behind the scenes making it all happen or for your listeners. Choose which of these recommendations would work best for you and your podcast to not only be easier for you but better for your audience.
Hosts: MacKenzie Bennett and Todd Cochrane
Quarterly Podcast Tasks
1. Review Analytics
Evaluate Episode Performance: Analyze download numbers, listener engagement, and retention rates. Identify the most popular episodes and those that underperformed to understand what resonated with your audience.
Check Listener Demographics: Look at listener demographics and geographic data. This helps in tailoring content to the audience and identifying potential areas for growth.
2. Reassess Content Strategy
Identify Trending Topics: Based on audience feedback and the broader podcasting landscape, decide whether you need to adjust your content focus or introduce new segments.
Review Guest Feedback: If you feature guests, evaluate the success of guest episodes and consider whether different types of guests or topics could engage listeners more.
3. Plan Future Content
Create a Content Calendar: Outline upcoming episodes for the next quarter, focusing on relevant themes, holidays, or seasonal trends.
Prepare for Special Episodes: If milestones, holidays, or events are coming up, plan special episodes around these topics to attract new listeners and engage current ones.
4. Engage with Your Audience
Gather Feedback: Use social media polls, listener surveys, or direct feedback channels to get insights into what your audience likes or wants more of.
Engage More Actively: Reassess your interaction with your audience across platforms, like responding to listener comments, email newsletters, or live Q&A sessions.
5. Optimize Marketing and Promotion
Review Marketing Efforts: Examine the effectiveness of your marketing strategies over the last quarter. What brought in new listeners? Where did you see the most engagement? Double down on the successful methods.
Collaborate and Cross-Promote: Reach out to other podcasters for guest appearances, cross-promotion, or joint ventures to tap into new audiences.
Experiment with Ads: If you haven’t already, consider paid advertising or promotional partnerships to grow your audience.
6. Monetization Check
Assess Sponsorships: Review current sponsorships or ads to see if they’re meeting expectations. Reach out to new potential sponsors if your audience size has grown.
Evaluate Merchandise or Donations: If you’re using listener support methods like Patreon or merchandise sales, assess their performance and look for new ways to enhance this revenue stream.
7. Update Your Podcast Platform
Improve Show Notes and SEO: Review your show notes, titles, and descriptions to ensure they’re optimized for search engines and discovery on podcast directories.
Refresh Artwork and Branding: Consider updating your podcast cover art, logo, or branding elements if necessary to keep your podcast visually fresh and appealing.
8. Technical and Production Review
Evaluate Equipment and Software: Check if any part of your recording setup needs upgrading, whether it’s hardware (microphones, headphones) or software (editing tools, hosting services).
Assess Workflow: Streamline your recording and editing processes to make them more efficient. Consider automation tools or outsourcing if tasks are taking up too much time.
9. Set New Goals
Growth Goals: Set specific and measurable goals for the next quarter, such as increasing downloads by a certain percentage, engaging more on social media, or growing email subscribers.
Content Goals: Challenge yourself to try new types of content, -
Maneuvering Your Podcast Criticism and Feedback into Podcast Growth
It's a new year and time for a new outlook on your podcast feedback. If you've ever run into criticism and what you'd consider negative feedback about your podcast, we're here to help you not only manage that feedback but how you can boost your podcast brand with a PR strategy.
Today's Hosts: MacKenzie Bennett, Cathy Beuten, Cyndee Harrison, Erika Brooks and Rachael Amato
1. How to Handle Negative Feedback:
Understanding the difference between constructive criticism and unhelpful negativity.
Steps to take when receiving critical feedback:
Stay calm and avoid a defensive reaction.
Evaluate the validity of the criticism.
Turn feedback into actionable steps for improvement.
Stories of podcasters who successfully turned negative feedback into positive outcomes.
2. Common Feedback Podcasters Face:
Issues with audio quality, content structure, or engagement style.
Listener preferences versus staying true to your creative vision.
How to balance competing opinions while staying authentic.
3. When Feedback Becomes Something More:
Criticism is an opportunity to grow and refine your podcast.
Crises are moments where a response is essential to protect your brand and relationships.
4. Using PR to Boost Your Brand:
How public relations can shape your podcast’s narrative.
Building your brand image through consistent messaging and strategic partnerships.
Tips for handling public relations crises or controversies gracefully.
5. Engaging Your Audience:
Strategies to encourage constructive feedback and dialogue with listeners.
Creating a feedback loop that involves your audience in your podcast’s growth journey.
Using polls, surveys, and social media to crowdsource ideas and gauge listener sentiment.
6. Crafting a Positive Public Persona:
Building a reputation as a responsive, audience-first podcaster.
Turning your challenges into relatable stories that humanize your brand.
Leveraging guest appearances and collaborations to bolster your credibility.
7. Success Stories & Lessons Learned:
Examples of podcasts that overcame early criticism and became stronger.
"The Rest Is History": Hosted by Tom Holland and Dominic Sandbrook, this podcast faced initial skepticism for its irreverent take on historical events. However, their unique approach resonated with younger audiences, leading to 11 million monthly downloads and significant YouTube views.
Case studies of how smart PR moves propelled a podcast into the spotlight.
Wondery's "Over My Dead Body": Wondery utilized a comprehensive PR strategy, including organizing a listening premiere in New York City and engaging with local press. This approach led to extensive media coverage and high download numbers, surpassing previous hits like "Dr. Death" and "Dirty John." Read this Wondery case study.
Lessons learned from your own experience or that of your guests.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. -
As we take some time off for the holidays we figured it's time for rerun episode on that focuses on some of the best tools that Blubrry has to offer. Tune in to find out if there's any cool features you didn't know we offer that you can use in the upcoming New Year!
Blubrry’s Innovative Podcast Tools
Hosting and Publishing
Podcast Hosting: Various plans from Standard to Pro, including unlimited storage and advanced tools.
WordPress Integration: PowerPress plugin for seamless management from WordPress.
Private Podcasting: Secure podcasts for designated listeners.
Vid2Pod: Converts YouTube playlists into audio podcasts.
Monetization
Programmatic Advertising: Automatically inserts ads into your podcasts.
Dynamic Ad Insertion: Allows sophisticated ad campaigns for both new and existing episodes.
Premium Podcasting: Provides options for ad-free, bonus content, and early releases.
Value4Value: Accepts donations in Bitcoin and traditional currency.
Analytics and Growth
Podcast Statistics: Detailed analytics including geo, apps, and devices.
Audience Surveys: Collects demographics directly from listeners.
Media Kit: Creates a comprehensive overview for potential advertisers.
Additional Features
Podcast AI Assistant: Assists with planning, production, and promotion.
Thrive Bundle: Enhanced tools including advanced stats and ad insertion.
Pro-Production: Professional assistance for podcast launch and regular publishing. blubrrypro.com.
Concierge Service: Full setup assistance for your podcast.
Transcription and Closed Captioning: Makes podcasts accessible with transcriptions.
Media Mastering: Professional audio processing by Auphonic.
Podcasting 2.0 support: Blubrry is the #1 podcast hosting company for supporting Podcasting 2.0 features. Learn more at podcastindex.org.
Blubrry offers a robust set of tools and services to support podcasters from inception to monetization and growth, making it a comprehensive platform for both new and experienced podcasters.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
[email protected] and [email protected] -
In this recap episode, we’re diving into the key trends and milestones that defined podcasting in 2024 and looking ahead to what 2025 might have in store. Join us as we explore predictions, challenges, and opportunities for podcasters in the year to come.
Happy Holidays! And a note to all podcasters, please be patient with our support team from now til Jan. 2, 2025 as scale down our team for some well deserved time off.
Today's Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell
2024 Recap:
Trends That Shaped 2024:
Emerging podcast categories that gained traction.
The role of AI in podcast creation and promotion.
Growth of video podcasts and hybrid formats.
Everyone talking but lots of investment
Little return for most
Average podcaster is not seeing growth
Unless they have a serious video strategy
Shifts in listener demographics or behavior.
Monetary Insights:
Changes in podcast ad revenue and sponsorship trends.
Growth of subscription-based podcasts and private feeds.
Platforms or networks that paid out the most to creators.
Rogan renewed
Tech & Tools:
Breakthrough technologies in podcasting (e.g., automated editing, AI transcription, or discovery tools).
Improvements in analytics or monetization tools.
Cultural Moments:
Podcasts that drove major cultural conversations in 2024.
Milestones for diversity and inclusion in podcasting.
Looking Ahead to 2025:
Predicted Trends:
Potential new podcast genres or formats.
TikTok ban in America
From TikTok to YouTube? Back to Instagram?
The increasing importance of community-building and listener engagement.
Advancements in personalization and AI-driven podcast recommendations.
Monetization & Business:
Predictions for ad revenue growth or challenges.
New monetization models for creators (e.g., blockchain, NFTs).
The role of corporate sponsorships and branded content.
Listener Experience:
Innovations that may improve accessibility and discoverability.
Trends in interactive podcasts or gamification.
Challenges to Watch:
Navigating audience trust amidst AI-generated content.
Competition with other forms of media for attention.
How regulatory changes might affect podcasting globally.
Opportunities for Creators:
Expanding into underserved niches.
Leveraging data to create hyper-targeted content.
The role of PR in carving out a podcast's unique brand identity.
Got a subject you would like us to cover on the show, Drop an email to [email protected] (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]
Stay tuned for more episodes and visit our website for the latest updates and resources. - Mostrar mais
