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In episode forty-six of Podcasts Suck, Sebastian Rusk discusses the importance of focusing on your specific audience rather than getting lost in the noise of millions of podcasts.
Tune in for inspiration and practical tips to kickstart your podcasting journey!
TIMESTAMPS
[00:01:11] Are there too many podcasts?
[00:07:20] Growing your podcast for business.
[00:08:44] Opportunity through commitment.
[00:12:06] Starting a podcast changes lives.
[00:16:25] Waking up to your expertise.
QUOTES
"Podcasts are designed to help you become a better communicator, and grow your business because you're able to build new relationships through the people that you're interviewing on your podcast.""All roads lead to you growing into a completely different version of yourself. All roads lead to you becoming more consistent in an area that you are not consistent in right now.""I'm telling you right now, I'm living proof that when you show up and you get wildly uncomfortable and you lean in, you tell the world I'm ready."==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode forty-five of Podcasts Suck, Sebastian Rusk dives into the world of podcast guesting and shares valuable insights on how to get booked on other podcasts.
Tune in for valuable insights and practical advice on how to navigate the podcast guest landscape effectively!
PODCAST BOOKING SERVICES:PodMatch: https://podmatch.com/
Podvantage: https://podvantage.ai/
TIMESTAMPS
[00:01:09] Getting booked on podcasts.
[00:05:01] Start a podcast to network.
[00:08:44] ROI of podcast guesting.
[00:10:51] Taking massive action in life.
[00:14:32] Power of starting a podcast.
QUOTES
“The return on investment of guesting on other podcasts is, well, somebody else is talking about you, content is being created on your behalf because you're on the show.""There is a tremendous amount of power when we shift ourselves into massive action and force ourselves to do something that we know we should be doing when we don't feel like it."“Start thinking differently about where you may be right now. We're never stuck. Stuck is a mindset. Stuck is a choice. We're never stuck. We always have a choice to not be stuck.”==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode forty-four of Podcasts Suck, Sebastian Rusk explores the realities of podcasting and the challenges faced by new podcasters. He discusses a recent post by Alex Hormozi that highlights how only 10% of people who start a podcast make it past their first episode, and only 1% reach 21 or more episodes.
Tune in for some valuable advice and a deeper understanding of what it takes to succeed in the podcasting arena!
TIMESTAMPS
[00:01:54] Podcast persistence and statistics.
[00:06:05] Becoming a top 1% podcaster.
[00:09:27] Podcast delegation for success.
[00:13:56] Starting a podcast journey.
[00:16:49] Podcasts and sharing advice.
QUOTES
"The world belongs to those who can keep doing without seeing the immediate result.""You can make excuses or you can make a way, but you can't do both.""The more impatient we are with life, the more life provides us with opportunities to be patient."==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode forty-three of Podcasts Suck, Sebastian Rusk discusses the extreme importance of not editing your own podcast episodes. He dives into the benefits of delegating editing work to professionals, emphasizing the value of time and quality in podcast production.
Tune in to learn why it's crucial to focus on what you do best and leave the editing to the experts.
FREELANCE SERVICES:
Upwork: https://www.upwork.com/Fiverr: https://www.fiverr.com/TIMESTAMPS
[00:00:59] The importance of podcast editing.
[00:06:19] Delegate podcast editing effectively.
[00:08:25] Outsourcing podcast editing for efficiency.
QUOTES
“So you're able to achieve a couple of objectives by getting the work off of your plate. I promise you, it's a great feeling. Think about it. I'm having a podcast where I don't have to actually edit it.”“Start today, record those podcast episodes, get them over to an editor, move on with your day, rinse and repeat that process.”==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode forty-two of Podcasts Suck, Sebastian Rusk shares valuable insights on how bulk recording can help you stay ahead in your podcasting game, streamline your production process, and create more opportunities for your show.
Tune in to learn how bulk recording can make your podcasting journey smoother and more efficient!
TIMESTAMPS
[00:00:39] Bulk recording for podcast success.
[00:06:12] Streamlining podcast production with bulk recording.
[00:08:10] Bulk recording your podcast.
QUOTES
“You really need to think about what this is going to do for your schedule and what this does for your podcast because of the fact that it's one less thing that you have to worry about. You need to work smart, not hard when it comes to recording your podcast episodes.”“The mission of this show is to help you better understand what you don't know that you don't know about podcasting. And guess what? If I don't put a new episode out, you're not learning something new about the world of podcasting. You're not putting another tool in your toolbox to refine the entire podcast process on your end.”“Bulk recording your podcast is going to make your life easier. Bulk recording your podcast is going to allow you to put more episodes out on a monthly basis. Bulk recording your podcast is going to create more opportunities for you.”==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode forty-one of Podcasts Suck, Sebastian Rusk dives deep into the transformative power of starting a podcast. He shares personal stories and insights and challenges listeners to step out of their comfort zones and into a new version of themselves.
Tune in to the importance of taking action, getting uncomfortable, and showing up for yourself.
TIMESTAMPS
[00:03:00] Who's missing out?
[00:06:55] Reality show dating experience.
[00:08:26] Personal development and resistance.
[00:12:53] The power of podcasting.
[00:22:02] Making money through podcasting.
[00:25:45] Brave has been the word.
[00:28:35] The concept of bravery.
[00:33:24] Stepping into a new version.
[00:36:18] Overcoming challenges in podcasting.
[00:39:20] Investing in mastermind groups.
[00:43:38] The power of podcasting.
[00:46:37] Choosing to step into discomfort.
QUOTES
“Nothing is outside the realm of possibility. The only thing that keeps us, holds us back is what's between our two ears. Those limiting beliefs of I can't do it, I'm going to look stupid, sound stupid. Who cares? Do you know that people don't care? They don't.”“People are missing out because we are not in the game. All we've got to do is make a conscious decision and a declaration to ourselves because you owe you to be able to get into the game and watch people radically change their lives because you made a decision to step into a completely different version of yourself and change your life. It's all possible.”“I'm here as living proof that if you make this decision to choose you to step into the game, your life will be radically changed. And so will those that are in your life and will continue to enter your life.”==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode forty of Podcasts Suck, Sebastian Rusk discusses the importance of taking action even when you don't feel like it, and how prioritizing mental health can impact your podcasting journey.
Tune in as we explore the intersection of mental health and podcasting, and learn valuable tips to support your well-being on this podcasting journey.
ONLINE COUNSELING
BetterHelp: https://www.betterhelp.com/TIMESTAMPS
[00:02:35] Finding motivation for workouts.
[00:06:49] Mental health epidemic.
[00:11:48] Prioritizing Imperfect Action.
[00:12:21] Mental health and podcasting passion.
QUOTES
“There's a variety of different things that could affect our mental health. But I also believe that a lack of action fuels bad mental health, feeling down, being harsh on ourselves, critical. I think that the lack of inaction contributes to a lot of that.”“It's very important and not a lot of us take action on it, but have the opportunity to, and that's to seek professional help. Find a counselor or therapist to sit down and talk about your ****. That's what they're there for.”“Remember that nothing is ever going to be perfect and that if you embrace imperfect action more times than not, it really pays off. Why? Because nothing's ever going to be perfect.”==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode thirty-nine of Podcasts Suck, Sebastian Rusk breaks down the ultimate podcast launch checklist to help you navigate the process smoothly from defining your podcast goals to planning out your content.
Tune in as we share tips, advice, and what not to do when starting your podcast.
ARTIFICIAL INTELLIGENCE SOFTWARE
ChatGPT: https://chat.openai.com/FREELANCE SERVICES:
Upwork: https://www.upwork.com/Fiverr: https://www.fiverr.com/EQUIPMENT:
Audio Technica USB Mic: https://amzn.to/3HfhQdPPODCAST HOSTING PLATFORMS
Buzzsprout: https://www.buzzsprout.com/?referrer_id=2226139TIMESTAMPS
[00:02:04] Define Podcast Goals[00:04:26] Creating a dream guest list.
[00:09:49] Launch strategy and email marketing.
[00:11:56] Monetization strategies for podcasts.
[00:14:36] Imperfect action is underrated.
QUOTES
“You absolutely have to know where you're going and how you're getting there. What's the purpose of the podcast you need to determine and get clear with yourself first, because if you're not clear about something, what's your audience going to think? What's your community going to think? They're probably going to be confused.”"Create that guest list, identify potential guests who can bring value and are within your target audience or can complement bringing value to your target audience."“So get feedback regularly from people that tell you the uncomfortable truth. That's where the true growth actually happens. Don't be afraid to refine your content either. Continuously refining your content.”==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode thirty-eight of Podcasts Suck, Sebastian Rusk dives into the essential topic of creating compelling content for your podcast. He also discusses the importance of engaging your audience and keeping them coming back for more.
Tune in for insights on how to captivate your audience and grow your show!
TIMESTAMPS
[00:01:25] Compelling content for your podcast.
[00:04:26] Understanding Audience Feedback.
[00:09:33] Be 100% your authentic self.
[00:13:06] Actionable tips for podcast success.
[00:14:51] Creating compelling content for podcasts.
QUOTES
"If your content is compelling, meaning it draws people in and piques their interest, if you will, well, they're going to be more inclined to come back for more.""Be authentic to yourself by being your authentic self. Your content is going to be better. Your listeners, your community are going to engage better because of your authenticity."“You want to stay focused and you want to make sure that your content is you're keeping it relevant to what you actually do because you can you can hook people like that and you can keep them engaged because you're creating compelling content.”==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode thirty-seven of Podcasts Suck, Sebastian Rusk interviews Matt Shields as they discuss the ins and outs of using ads to promote podcasts, the importance of consistency, and the key factors that contribute to podcast success.
Tune in to learn about the strategies, challenges, and opportunities in podcast marketing.
TIMESTAMPS
[00:02:31] Podcast marketing world.
[00:05:19] Video content for podcast promotion.
[00:07:43] Navigating social media advertising challenges.
[00:12:06] Audience Size and Data Analysis
[00:17:22] Podcast marketing strategies.
[00:19:05] Boosting posts and ad strategies.
[00:21:39] Start a podcast today.
QUOTES
"I want to protect the integrity of what a podcast is, which is an audio piece of content uploaded to the Internet to be consumed auditorily." - Sebastian Rusk“So you know that if they interact with you one time, we can retarget them and show them more of your content, and get them to your download again, or at least get it in front of them again, and stay top and center of mind with these people. Retention rates on the platforms. Again, it's, it's completely, you're completely. you know, subjected to the data that Apple and Spotify or wherever you host your podcasts give you." - Matt Shields"Just stay consistent. Our biggest thing when people work with us is the education piece. We like to teach you or like to let you know what's going on. So that way, whether or not you work with us in the future or either that way, you won't get screwed over when inevitably you do go to hire an ad agency to get ads so you know what you're talking about." - Matt Shields==========================
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SOCIAL MEDIA LINKS
Sebastian Rusk
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
Matt Shields
Instagram: https://www.instagram.com/chimehousemedia
LinkedIn: https://www.linkedin.com/in/chimehousemedia/
WEBSITE
Chime House Media: https://www.chimehousemedia.com/
==========================
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In episode thirty-six of Podcasts Suck, Sebastian Rusk explores the importance of consistency in podcasting as he delves into how maintaining a regular schedule can lead to growth and better results for a podcast.
Tune in for a deep dive into the key role consistency plays in the podcasting world.
TIMESTAMPS
[00:01:11] Consistency in Podcasting.
[00:05:41] Consistency in Podcast Recording.
[00:09:03] Planning Your Content.
[00:12:46] Consistency in Engaging with Audience.
[00:15:49] Bridging the Gap in Podcasting.
QUOTES
"Consistency forces us into the game.""The reason why you actually want to start a podcast is to be able to interview people you want to build a relationship with and, or do business with.""Stick to what you promised yourself, because when you stick to what you promised yourself, you're going to stick to what you promised your listeners and your audience, and then everybody wins."==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode thirty-five of Podcasts Suck, Sebastian Rusk interviews Carlos Gil, a renowned speaker and marketer, to dive into the world of podcasting and entrepreneurship. They discuss Carlos's journey in the industry, from starting a sneaker and sports card business to transitioning to a new role as a brand evangelist.
Tune into the importance of feedback, the challenges of running a business, and the value of personal growth and self-reflection.
TIMESTAMPS
[00:03:19] Developing a Persona in Marketing.
[00:07:17] Dealing with Harsh Feedback.
[00:09:54] Overcoming Stage Presence Challenges.
[00:12:34] The Power of Self-Healing.
[00:14:19] The Importance of Mental Health.
[00:19:32] The Rise of Live Breaks.
[00:22:23] Starting a Unique Business Venture.
[00:25:26] The Job Search Dilemma.
[00:31:39] Podcasting Growth and Evolution.
[00:34:29] Feedback is a Gift.
QUOTES
"And I think that the core to all of that, the key to unlocking all of that is to unfuck yourself and to heal yourself and to do the internal work on yourself that you know you need to do that we all avoid far too often." - Sebastian Rusk“So I can't do the things that I love within the confines of your organization, then I'm not going to be able to be successful for your organization. So for anyone out there that's kind of been out of the game, look, this is the first job that I take in seven years. and you're never too old to be unhirable.” - Carlos Gil“So if there's anything I have to say to just wrap a bow on, it's just feedback is a gift. good, bad, or indifferent, take it, use it, and keep moving forward.” - Carlos Gil==========================
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SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
Carlos Gil
Instagram: https://www.instagram.com/carlosgil83/
Facebook: https://www.facebook.com/TheCarlosGil/
LinkedIn: https://www.linkedin.com/in/carlosgilonline/
==========================
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In episode thirty-four of Podcasts Suck, Sebastian Rusk discusses podcast formats and the benefits of choosing an interview format, solo episodes, or a hybrid model. Sebastian also shares insights on why interviewing people can help build relationships and grow your business, while also emphasizing the importance of consistent social media content.
Tune in to learn more about the different podcast formats, the benefits of each, and why getting started is the most important step in your podcasting journey.
TIMESTAMPS
[00:03:30] Hybrid Podcast Formats.
[00:04:45] Podcast Interview Strategies.
[00:10:26] Choosing Podcast Format.
QUOTES
"The only way to get good at interviewing people is to interview people.""You're never going to be ready. You're never going to have it budgeted. You're never, that's never going to happen. You do got to just start."==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode thirty-three of Podcasts Suck, Sebastian Rusk discusses a unique approach to podcast advertising and sponsorships, focusing on creating opportunities for solopreneurs and small businesses to monetize their podcasts.
Tune in to discover how to grow your podcast without getting bogged down by traditional metrics!
TIMESTAMPS
[00:00:59] Podcast Advertising and Sponsors.
[00:04:59] Monetizing Podcast Through Sponsorship.
[00:09:27] Monetizing Podcasts for Beginners.
[00:12:01] Podcasts and Starting One.
QUOTES
“If you're willing to create a sponsor and advertising solution for people that you know, like, and trust, and that know, like, and trust you, I'm talking about people that like your work, believe in your work, believe in what you're doing."“This day and age is a very exciting time to be alive. In this day and age, you can offer a tremendous amount of value to a potential sponsor and advertiser for your podcast. And you don't need to be one of the big guys. You can be the little guy just getting started. You just have to have a vision you have to believe in what you're doing and you have to be able to bring it to the right people. Get it in front of the right people who are actually fit to sponsor and support your show. You've got to create a win-win solution.”“So there's a lot of opportunity out there for podcast sponsorships and advertising. You've got to make up, your own rules and you've got to go out there and identify people that are a fit for what you want to do. And they can actually see your vision for the podcast sponsorship questions, thoughts, ideas, concerns about this episode or any episode.”==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode thirty-two of Podcasts Suck, Sebastian Rusk discusses leveraging a podcast to grow your business. He shares personal experiences and strategies, highlighting the power of inviting potential business partners on the podcast.
Tune in for insights on utilizing podcasting to make an impact on your business and brand, and generate sales.
TIMESTAMPS
[00:01:33] Leveraging a Podcast for Business.
[00:04:47] Starting a Podcast Benefits.
[00:09:26] Podcast Guest Outreach Strategies.
[00:14:24] Podcasts as Lead Generation.
[00:18:14] Are There Too Many Podcasts?
[00:23:15] Why Podcasts are Important.
In this episode, Sebastian Rusk emphasizes the importance of inviting individuals who align with your target audience to be guests on your podcast. This approach allows you to learn more about the guest, their business, and their needs, laying the foundation for a potential business partnership.
Overall, the episode underscores the transformative potential of starting a podcast for a business. By leveraging the podcast as a tool for relationship-building, content creation, and lead generation, businesses can not only expand their reach but also drive tangible results in terms of new relationships, business growth, and increased sales.
QUOTES
"You're trying to remain top of mind and top of mind means that you're showing up in the newsfeed every single day, seven days a week with a piece of content relevant to what you do, relevant to what you're passionate about, relevant to your expertise, relevant to things that you want to talk about and you want to share with the world.""I hear it more times than not,’ Sebastian, we don't care if the podcast ever generates a dollar for us.’ That's not what it's for. It's for us to provide value to our existing community. It exists for us to be able to create content and extend our content strategy further than where it is right now.""Either way, your podcast strategy should have some sort of contributing factor included in it that helps your business grow. Whether it's content, whether it's relationships, whether it's generating new business and sales, whether it's recruiting, whether it's D, all of the above. Starting a podcast will radically change your life and your business if you let it."==========================
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode thirty-one of Podcasts Suck, Sebastian Rusk challenges listeners to rethink their approach to podcasting and how it can radically change their lives and business. He provides valuable insights on why starting a podcast can solve social media content problems and offers practical tips on equipment, marketing, and creating engaging content.
Join Sebastian as he shares his expertise and encourages listeners to step into a new version of themselves through the power of podcasting.
TIMESTAMPS
[00:02:24] Podcasting Can Change Lives.
[00:06:50] Overcoming Career Uncertainty.
[00:08:37] Personal Branding and Reputation.
[00:11:45] Discovering the Power of Podcasting.
[00:15:48] “Yes, You Can” Mindset.
[00:20:22] Choosing a Podcast Name.
[00:24:47] Podcast Cover Art Design.
[00:26:00] Travel-Friendly Podcast Microphone.
[00:30:38] Podcast Interview Challenges.
[00:31:41] Slow Down for Success.
[00:36:05] Podcast Content Repurposing Strategies.
[00:39:34] Bulk Recording for Sustainability.
[00:41:10] Launching a Podcast in 90 days.
[00:44:51] Launching a pPodcast with VA Support.
In this episode, Sebastian Rusk stresses the importance of utilizing a podcast to generate a variety of micro-content pieces that can be shared across social media platforms. He points out that a single podcast episode can be repurposed into five to ten pieces of micro-content, including micro-videos, reel content, audiograms, and promo images.
Furthermore, Sebastian emphasizes the importance of strategic marketing tactics, such as appearing as a guest on other podcasts, sharing guest episodes, and running ads to promote micro-content. By implementing these strategies, podcasters can expand their reach, attract new listeners, and boost engagement on social media platforms.
QUOTES
"Stuck is a choice and a mindset. Massive action solves a lot of that, it really does.""I feel most fulfilled when I see people step out of what they think is possible and into a completely different realm and go, wow, I didn't even know that was possible, that's what really gets me going.""You gotta go in there and change some colors and fonts around and whatnot, but it's not going to be better than getting a professional to actually do it where it looks clean, presentable, and attractive."
==========================Need help launching your podcast?
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SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
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In episode thirty of Podcasts Suck, Sebastian Rusk dives into the world of podcasting and shares insights on how to start and monetize a podcast. He discusses the strategies to make money with your podcast by leveraging it for networking, building relationships, and converting leads into clients.
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[00:01:02] Making Money with a Podcast.
[00:05:08] Starting a Podcast for Business.
[00:08:15] Monetizing Through Strategic Podcasting.
[00:11:02] Repurposing Content for Marketing.
In this episode, Sebastian Rusk emphasizes the importance of understanding the world of podcasting and shares that the episode will focus on making money with a podcast. He also delves into the strategy of using a podcast to meet new people, convert them into clients, and ultimately generate revenue. By interviewing individuals who align with business goals, such as potential clients or event hosts, podcasters can create opportunities for business growth.
Furthermore, Sebastian discusses how a podcast can be a powerful tool for networking and building relationships with potential clients or partners. By inviting guests to the podcast, individuals can create meaningful connections and differentiate themselves from traditional networking approaches.
QUOTES
“So if you're thinking about starting a podcast, if you own a business, you should have a podcast because the number one networking tool and content tool that you will have for your business is a podcast.”"Starting a podcast without a strategy is like jumping into a swimming pool with no water.""When you're consistent with your content game, you consistently show up in the newsfeed. When you consistently show up in the newsfeed, People consistently think of you as top of mind, and when they need exactly what you do, guess what? They call you.”==========================
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==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode twenty-nine of Podcasts Suck, Sebastian Rusk talks about the importance of titling your podcast episodes correctly to increase downloads and traction. We discuss how using SEO-friendly titles, detailed show notes, and transcriptions can make a significant impact on the discoverability of your podcast.
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[00:01:31] SEO Friendly Podcast Titles.
[00:08:57] SEO-Friendly Podcast Episode Titles.
[00:12:08] Starting a Podcast in 90 Days.
In this episode, Sebastian Rusk discusses one of the key strategies which is the importance of using SEO-friendly titles to boost downloads and traction. He points out that many podcasters often make the mistake of using generic titles like episode numbers and guest names, assuming it's enough. However, these titles should be descriptive and relevant to the episode's content, making it easier for listeners to discover and engage with the podcast.
Furthermore, by incorporating SEO-friendly titles, detailed show notes, and transcriptions, podcasters can enhance the visibility and discoverability of their episodes, leading to increased downloads and traction. Sebastian encourages leveraging AI tools to streamline the creation of SEO-friendly titles and show notes, ultimately improving the podcasting experience for creators and listeners alike.
QUOTES
“The reason you want to transcribe your podcast episode is that it allows people that may be seeing or hearing impaired to be able to consume your content and make it ADA compliant.”“There is a right and wrong way of making sure that each and every episode is formatted correctly. Each and every episode has a search-friendly, title to it. Each and every episode has detailed show notes that allow people to see what the episode is all about before they actually press play on the episode. Or after they've listened to the episode, they can go back and review the show notes, whatever the case may be.”“There's a lot of platforms out there that will allow you to include tags and keywords that will also contribute rather to your podcast episodes being indexed on Google and on search engines. So you want to make sure that it caters to your brand. When you're coming up with a title of an episode, it's okay to be clever and have fun with it”==========================
Need help launching your podcast?
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PodcastLaunchLabNow.com
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode twenty-eight of Podcasts Suck, Sebastian Rusk discusses why starting a podcast on your own might not be the best idea. He highlights the numerous steps involved in launching a podcast and emphasizes the challenges of tasks like graphic design and audio editing for beginners.
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[00:00:39] Starting a Podcast On Your Own.
[00:07:26] Podcast Episode Introductions.
[00:12:00] Starting a Podcast Journey.
[00:13:47] Podcast Episode Production Process.
In this episode, Sebastian Rusk delves into the reasons why starting a podcast on your own may not be the best approach. He emphasizes the complexity of the podcast launch process, highlighting the 14 steps involved which begins by addressing the misconception that podcasting is a simple endeavor and stresses the importance of professional assistance in areas such as branding, audio editing, and content creation.
Furthermore, Sebastian discusses the common pitfalls of DIY podcasting, such as poor audio quality, lack of structure, and ineffective branding. The episode highlights the importance of creating engaging intros and outros, managing guest introductions, and providing valuable content to listeners.
QUOTES
“A podcast is not just you picking up your phone and recording something on Zoom and taking that raw crappy file from Zoom and just uploading it to the internet. That is not a podcast. A podcast is an audio file by definition, an audio file that's uploaded to the internet to be consumed auditorily.”“There's a lot of things we can figure out on our own, but there's also a lot of things that we can get off our plate and make just that much easier. So number one reason you don't want to start a podcast on your own, is it's a complete time suck.”“And that's the problem. If you're not putting something that's of quality out to the world, why even do it in the first place?”==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
YouTube: Youtube.com/@PodcastLaunchLab
==========================
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In episode twenty-seven of Podcasts Suck, Sebastian Rusk delves into essential tips for new podcasters, inspired by a recent newsletter shared on LinkedIn. The host discusses the popularity of podcast genres, highlighting comedy as the most favored, with education and news close behind.
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[00:01:54] The Most Popular Podcast Genre.
[00:04:13] Plan Your Content Out.
[00:07:46] Engage with Your Audience.
In this episode, Sebastian Rusk provides seven essential tips and tricks for brand new podcasters. He advises investing in quality equipment, such as a good microphone and webcam.
Additionally, Sebastian discusses the significance of editing, recommending outsourcing this task to professionals for a polished final product. Promoting the podcast across various platforms, engaging with the audience, and maintaining consistency in releasing episodes are highlighted as crucial steps for podcast success.
QUOTES
“You need to dive deep into your passions, experiences, and expertise to really uncover those stories that you can tell, like only you can tell. Authenticity is key when you're building a loyal audience.”"Your podcasting journey begins with finding your unique voice, not Joe Rogan's, not your favorite podcast host, your unique podcast voice. Invest in a decent microphone and headphones.""Content's king. Audio quality is queen. She runs the house."==========================
Need help launching your podcast?
Schedule a Free Podcast Strategy Call TODAY!
PodcastLaunchLabNow.com
==========================
SOCIAL MEDIA LINKS
Instagram: Instagram.com/PodcastsSUCK
Facebook: Facebook.com/srusk
LinkedIn: LinkedIn.com/in/sebastianrusk/
==========================
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