Episódios
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Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove.
What if you could let your ideal prospects in on your secret(s)? What if you could help them see their world with new insight?
In this episode, I delve into the secret of "secrets".
(You can catch more information and a free training session on secrets here: https://www.mimiran.com/whats-your-secret/)
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When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your business can be a huge help, but how do you get them to do that?
In this episode, PR expert and author Jill Lublin discusses how she got into publicity, and how you can use it to your advantage.
Have something interesting to say, not about how great you are, but that will be useful to readers and/or viewers.
Find out more about Jill at www.JillLublin.com.
And for developing an interesting perspective, including the essential Origin Story, and nurturing relationships with journalists-- along with prospects, partners, and clients-- check out Mimiran (www.mimiran.com), the "anti-CRM" not for a VP of Sales to track a sales team, but for an independent consultant who's great at serving clients but hates selling.
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NAKED Networking expert Kari Mirabal stops by Sales for Nerds to discuss better ways to network.
Make sure you're nurturing your network the right way with Mimiran. Find out more at www.mimiran.com.
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Wow-- episode 100!
Podcasting expert John Tyreman provides tips on using your podcast to get clients, including:
Figuring out the right format for your podcast. How to get guests without stress. How to promote your podcast. What equipment you do (and don't) needAnd so much more.
And if you're a solo professional, looking to convert podcast energy into clients, you'll want to use Mimiran as an "anti-CRM" to hone in on your ideal clients and guests, nurture relationships with them, and use lead magnets as a way to convert listeners to conversations and clients.
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Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydia Lee walked down that path and learned how to put her life first, despite some interesting obstacles (there's a literal exploding toilet), and build her business around her life, instead of trying to squeeze her life into what's left over from work.
She set up shop in Bali and started the Screw the Cubicle blog while serving clients around the globe, and now travels around the world.
If you'd like more freedom in your business and your life, learn from Lydia's approach to creating a business that works for you, instead of you working for it.
And if this business is a relationship business, that means it's a conversation business, and you'll want to use Mimiran as an "anti-CRM" to hone in on your ideal clients-- the people you want to invest your limited time with-- and stay in touch with them.
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Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it.
In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you.
This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)
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AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI).
I decided to go to the source and have a conversation with ChatGPT from OpenAI.
It was mindblowing, scary, and uncanny, all at the same time.
Take a listen and decide for yourself, plus get tips on using AI for your business.
Brought to you by Mimiran, the fun, "anti-CRM" built for solo consultants who love serving clients but hate selling, not a VP of sales who wants to keep track of a sales team. Find out more, get proposal templates and other resources, and start a free trial at www.mimiran.com.
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Tim Hyde from Win More Clients shares his entrepreneurial journey and the importance of using a CRM to get and stay organized.
Tim also delves into how to find your ideal customers, and why you have to go where they are, because the number one problem solopreneurs face is that their best clients don't even know they exist...
Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants who love serving clients, but hate selling.
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Sales may feel "icky", but serving others feels good, and leads to great results. In this episode, Steve Ramona, host of the Doing Business with a Servant's Heart podcast and the Together We Serve TV show discusses how he learned that his network was his net worth, and how you can do the same, even (especially?) if you're an introvert who doesn't like selling.
Brought to you by Mimiran, the fun, "anti-CRM" for solo consultants who love serving clients but hate selling, with networking features to make Steve's advice easier to implement.
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A lot of people hate public speaking. But whether you're officially a "speaker", or just someone who needs to talk to a "Zoom room" now and again, speaking effectively is critical to your business.
Speaking coach Meridith Grundei shares how she went from shy kid who didn't want to answer questions in class to helping others overcome their fears of speaking, and how you can communicate more effectively.
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Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche.
This leads to easier marketing and sales and less wasted time and effort.
Alistair shares his 5 step process for niching down and becoming that Recognized Authority.
(An approach that dovetails nicely with the Mission & Positioning screen in Mimiran CRM.
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It's easy to make sales overly complicated. (I've been guilty of that many times.)
So here's the simple, 2-step sales process for consultants that doesn't require fancy sales skills or any of the hard selling at all.
You can implement it when you're busy with clients or don't have any client work.
And it's fun, sustainable, and effective
(Naturally, Mimiran, the fun CRM for solo consultants, makes this all easy.)
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To perform at our best, we need to fuel and nourish our bodies properly.
But most fitness advice has everything backwards.
In this episode, learn how personal fitness coach Rachel Nigro flips the conventional wisdom on its head, so you can feel better, look better, and perform better, without crash diets and/or self-loathing.
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While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from publishing. Erica Holthausen shares how you can get published in magazines and journals to boost your profile and attract ideal clients.
Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants who love serving clients, but hate selling (with follow-up features that help you implement Erica's strategies, and lead magnets to help you turn them into conversations and clients).
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Rochelle Moulton has made a career within a career of helping introverted consultants become effective sales people. She has done this with Arthur Anderson (back in the day) and now helps other solo consultants grow their practices without working more. This comes from growing authority, so more people seek you out.
Unfortunately, some people try to build their authority to avoid talking to people, but having conversations is the best way to get clientsa and build your authority.
In this episode, Rochelle helps us understand how we can build our authority and have conversations, even if we're introverted.
(And of course, nothing like having Mimiran, the fun, "anti-CRM", specifically made for independent consultants, to help you both build your authority and have lots of great conversations with the right people.)
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"As entrepreneurs we're typically in relationship with our thoughts about people, versus people themselves", says Bridget Hom, mindset coach and author of Stuck on Ready. In this episode, Bridget discusses how to hire (and fire) the right mental team inside our own head, so we can have real relationships with people outside our heads, and move our business (and life) forward.
Find Bridget at https://www.bridgetofreedomcoaching.com/ or connect with her on LinkedIn.
Listen to more episodes at www.salesfornerds.io.
And check out Mimiran, the fun, anti-CRM for independent consultants who love serving clients, but hate selling.
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If you want to make more money with less stress as a consultant, it helps to move from implementor to advisor.
Philosophy major and accidental "consultant to consultants" Kevin Whelan steps through his journey from building inexpensive websites to advising firms on their digital marketing projects, to advising other marketing agencies on moving up the value chain.
Don't miss it.
Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, helping you create and nurture relationships with your ideal clients and partners, without being "sales-y'. Start a free trial here.
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Taking good notes is essential for effective meetings, but most of us never learn how to do it well.
In this episode, Richard White, founder and CEO of Fathom.video, a Zoom note-taking tool, explains how challenges with note-taking at his previous company led him to create this solution.
Reuben wanted to do this episode because he uses Fathom every day (see the show notes for a view of Reuben's custom bookmarks).
Get your free Fathom account.
And of course, Fathom pairs nicely with Mimiran, the fun, "anti-CRM" for independent consultants, letting you enjoy great notes with less effort, so your flawless follow up is easy. Start a free trial here.
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Learn how Tom Jackobs went from almost going broke because he didn't know how to sell to hitting a 90% close rate by selling through stories.
Tom's storytelling approach is authentic and doesn't require fancy sales techniques, just being attuned to the prospect and caring about their success.
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How do you show appreciation for your best clients and partners?
In this episode, Steve Buzogany from The Appreciation Advocate discusses how to turned around his real estate sales career and turned his gift for gifting into a whole new business, and how you can apply those same techniques to build deeper relationships, get more referrals, and better clients.
Find Steve at AppreciationAdvocate.com.
For a system to track referrals, and the business you get from them, plus lead magnets, proposal automation, e-signature, and more, without the complexity of enterprise CRMs, check out Mimiran, the fun, "anti-CRM" for independent consultants.
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