Episódios
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***Exciting News for Project Management Professionals!***
Are you a certified Project Management Professional looking for new sources to earn your Professional Development Units (PDUs)?
If so, then you’re in luck!
We're thrilled to announce that listening to Scale Tales episodes just got even more rewarding! As part of our ongoing commitment to supporting your professional development, we've partnered with the Project Management Institute (PMI) to offer credits toward your Project Management Professional (PMP) re-certification.
In this special episode, Scale Tales creator Alicia Butler Pierre shares more about what this means if you are an existing PMP.
This opportunity is a great way to advance your career while staying up to date with the latest trends and best practices in project management including the areas of the PMI Triangle: Business Acumen, Ways of Working, and Power Skills. Whether you're preparing for your PMP exam or maintaining your certification, our podcast is now an even more valuable resource for you.
We’ll have more details to share in the coming episodes about how to get started. Don't forget to subscribe to the show so that you won’t miss these important updates.
Thank you for listening, and we look forward to supporting your professional journey!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View us online at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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Laurent Notin never set out to become "The Bottleneck Coach," but his journey had other plans. What started as an adventure in 1999, leaving France for Laos, turned into two decades of business leadership across Southeast Asia. Along the way, he discovered a talent for transforming struggling companies into thriving organizations.
The turning point? Realizing that businesses don’t fail because of bad ideas—they fail because of bottlenecks. Whether it’s poor leadership, lack of direction, or inefficient processes, Laurent learned that breaking through these barriers was the key to sustainable growth. Now, as a sought-after business coach and mentor, he helps founders identify their biggest roadblocks and scale with clarity and confidence.
In this scale tale, Laurent shares how his experience leading a struggling research company in Cambodia shaped his coaching approach. Faced with financial instability and a disengaged workforce, he didn’t just implement quick fixes—he rebuilt the foundation. By prioritizing transparency, accountability, and a people-first culture, he turned the company into a respected industry leader.
Discover how Laurent turned real-world business challenges into a framework that helps founders unlock their full potential. His journey proves that leadership isn’t about avoiding bottlenecks - it’s about knowing how to break through them.
Get ready to be amazed by Laurent’s story of introspection, insistence on quality and financial responsibility, and the power of letting go to grow. Stay tuned for a special offer from Laurent that can position your business on a manageable scale and change how you approach business growth forever.
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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This podcast is the brainchild of Alicia Butler Pierre, the producer of Scale Tales and the Founder & CEO of Equilibria, Inc. We’re turning the microphone toward her - she’s this episode’s guest. After leading a business for 20 years, she has many of her own success stories to share. And you’re about to hear one of them.
In this scale tale, Alicia recounts the time when the CEO of an already successful small business contacted her. He wanted to scale his company’s revenue from USD $10M to 30M in three years. It would require designing a business infrastructure supporting this type of rapid growth. It also meant potentially changing and upskilling employee roles, upgrading technologies, and getting serious about streamlining key processes.
Specifically, you will learn:
Why you should consider joining a closed networking group, Tips for structuring consulting projects, Two simple, yet powerful exercises for building business infrastructure, How to use strategic goals to guide organizational development and operational excellence, and more!Join us on this behind-the-scenes journey that led to Alicia discovering how her work with this CEO contributed to their ability to sustainably process over $3B in credit card transactions.
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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Some people have a knack for meeting people and connecting them to broker partnerships and alliances. Jesse Torres is one of those people.
He’s the owner of ArroyoWest, a California-based economic and workforce development agency, and Small Business Front, a consultancy targeted at providing small businesses with resources to start, grow, and scale. But his career didn’t start with entrepreneurship.
It started with what was supposed to be his first job at a local Los Angeles newspaper. When that job fell through due to a merger, it set Jesse on a career ladder that included rungs in academia, government, private practice, publicly traded companies, and even non-profits.
As he continued climbing that ladder to his latest role as an entrepreneur, his vast network and experience in disaster relief aligned when the COVID-19 pandemic happened.
This scale tale originally aired on our sister show, the Business Infrastructure Podcast, on the heels of the COVID-19 pandemic. Jesse is from and still lives in the Los Angeles, California area – an area that recently lost 40,000 acres of land due to an unprecedented series of wildfires. Keep this in mind as you listen to Jesse’s story.
In this episode, you will learn how Jesse leveraged his network to connect some of his local government clients to form a new organization that provided personal protective equipment (PPE) to tens of thousands of small businesses in California.
Pay close attention as he describes the business infrastructure quickly deployed to bring together the right people, processes, and tools that made this mass distribution of PPE possible.
We dedicate this episode to the resilient individuals behind the businesses destroyed by the January 2025 California wildfires and to the memory of those who lost their lives.
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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Life is full of surprises, and you never know when or how opportunity will show up. David Smith had a successful 20-year career in the high-end car business. During a chance conversation with one of his co-workers one day he learned about the universal necessity of roofing businesses. He scheduled an interview with a roofing company, was hired immediately, and within six months he left to start his own company.
15 years later, Legend Roofing Corporation, is multi-million dollar company that has serviced over 7,000 customers. And David is just getting started. He has ambitions to scale revenue by 5x in 2025. In this scale tale, he drops several gems of wisdom and clever anecdotes to emphasize the importance of strong community engagement and strategic business growth as pillars for sustainable scale.
In this episode, you’ll:
Learn how to apply guerilla marketing techniques to promote your new product or service, Gain insights for leveraging your experiences in one industry to apply to another, Explore opportunities for online and offline community engagement, and Understand the power that your spoken and written words have in developing a positive mindset capable of thinking on a bigger scale.David’s delivery is both inspiring and entertaining. His journey exemplifies the transformative power of taking risks, adapting to new environments, and leveraging one's skills to thrive in uncharted territories. Listen now!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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“You owe it to yourself to give it your all, to chase those dreams, and to never give up.” This quote comes from our next guest, Jet van Wijk. She’s the founder and CEO of the Laptop Lifestyle Master program.
Jet began her hospitality management career, working her way up in the corporate world at Hilton Hotels before taking a major leap of faith and relocating from Amsterdam to Bali. In Bali, she started freelancing and realized she’d developed digital marketing skills that could be packaged and sold as an agency. Soon after, she scaled the agency to include coaching services.
Now, the Laptop Lifestyle Master program is a thriving business generating multi-7-figures with dozens of employees worldwide. In this scale tale, Jet shares how her passion for giving back, mentoring people from underprivileged backgrounds, and helping others build a better future paved the way for building and scaling her company. And, she even shares how she almost lost it all when her company’s Instagram account was wrongfully deactivated by competitors.
In this episode, you’ll learn how to:· Transition from corporate to freelance work for limitless career potential,
Build a successful digital marketing agency from scratch, Power through adversity with a resilient mindset, Diversify your lead generation sources, and Increase your visibility through a strong personal brand.By focusing on high-ticket freelancing, creating a clear roadmap for students, and implementing smart marketing strategies, Jet and her team have empowered hundreds of people to build successful online businesses. This growth isn’t just about numbers, it’s also about creating real impact, helping people achieve freedom, and turning a vision into something bigger than anyone imagined. Listen now and learn how you can achieve similar results!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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What started as a vision to empower mothers to work from home while also taking care of their children grew into a marketplace that provides a platform where 50,000 beneficiaries can showcase their environmentally and socially conscious products and services.
The name of that marketplace is Market for Good and Tali Goldman is its founder and managing director. As an Israeli-born citizen of Singapore, she has a particular sensitivity for women who find themselves unable to care for their children due to challenges like poverty, hunger, disabilities, and incarcerated family members. Market for Good started with Tali’s vision to create an innovative gift solution for corporations to shift procurement power to empower women.
Soon, she and her team found themselves building a robust digital marketplace with a mission to impact at least 2 million people. Tali’s expertise in sustainable product procurement and environmental impact quantification, coupled with her passion for empowering social enterprises in Asia, makes her a compelling voice in transitioning procurement to sustainable products.
In this scale tale, Tali takes us on her journey of building, growing, and scaling Market for Good once she accepted a request from the Singaporean government to work with 48 charities. Discover how she and her team:
Conducted research to understand the magnitude of the problems they solve to attract large banks, hotels, and corporate enterprise clients, Developed a unique and comprehensive approach to show customers the environmental and social impact of each product or service, Honor their commitment to sustainability through innovative packaging and delivery methods, Source beneficiaries throughout Asia to help organizations reach their Environmental, Social, and Governance Goals (ESGs), and more!Listen now to find out how Market for Good is revolutionizing corporate gifting and procurement practices, and how you can be part of this impactful movement.
Take the first steps towards transitioning your procurement practices to sustainable products while making a tangible difference for the environment and society.
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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“Change your business model, you could change your life.” Eric Anderson, our next guest, said this and after listening to his story you’ll understand why. Eric is a direct marketing and sales expert known for his captivating live presentations that drive rapid business growth and scale.
His secret?
Magic!
Yes, you read that correctly. Eric is also a magician. A professional magician to be exact. His journey from janitor to entertaining audiences and empowering major corporations in selling their products and services is both intriguing and inspiring. His expertise lies in leveraging education-based marketing techniques, high-ticket sales strategies, and what he calls “presentation accessories.”
Through his engaging storytelling and practical insights, Eric has proven instrumental in helping executives and entrepreneurs enhance their presentation skills and achieve increased sales traction. With a wealth of experience and a unique approach, he offers invaluable wisdom for those seeking to scale their sales and marketing strategies.
In this scale tale, you will generate ideas to:
Select physical and remote spaces to conduct your own live presentations, Structure live presentations that leverage education-based marketing techniques to convert leads to customers quickly, Select innovative presentation accessories that can differentiate you from your competition while captivating your audience of leads, Leverage your connections as “business assets” to kickstart email marketing campaigns, and much more!If you’re seeking new, effective ways to level up your game for increased sales traction, then this episode is for you! Let's dive into the secrets of using live presentations to transform your operations, scale your business, and win over your audience. Listen now!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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During the COVID-19 pandemic, entrepreneurs and executives alike found themselves faced with challenges involving business continuity, operational integrity, and remote or hybrid workforce management.
But imagine having to start up a business during the pandemic with the full knowledge that the exit plan involves shutting down completely in five years or less. That’s what happened to Laquisha Milner, a self-described “transformational business leader who turns organizational challenges into catalysts for growth and innovation.”
In this scale tale, Laquisha takes us on a fast-paced, high-stakes journey as she recalls when she became the CEO of a spinoff fintech company, KServicing. She was tasked with protecting a $7 billion USD loan portfolio serving 300k customers, all while leading a fully remote team, navigating a structured bankruptcy, and integrating disparate data sources. You’ll learn techniques for:
Becoming adaptable in a startup culture, Leading a blended workforce of outsourced contractors and employees, Attracting top talent to assist in complex problem solving, Developing transparent strategies with metrics, Leveraging proven frameworks like Lean Six Sigma to scale solutions, and much more!Take advantage of this unique opportunity to hear from a CEO who led a tech company during unprecedented risk, crisis, and economic turmoil. Discover how she successfully rose to meet these challenges head on, with a 99% employee retention rate.
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2025. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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There’s nothing like an idea whose time has come. If you're feeling stuck in a cycle of self-doubt and hesitation, constantly putting off your dream business because of fear or uncertainty, then you are not alone! Our next guest is Alex Knight, a female mechanical engineer who made a bold move to leave behind a life of comfort and familiarity to answer a calling.
That calling involved starting STEMAZING, a non-profit organization that addresses the troubling gender gap in Science, Technology, Engineering, and Math (STEM) fields. And Alex did this during perhaps one of the most uncertain periods in modern history – the Covid-19 pandemic.
Not allowing herself to succumb to self-doubt and pity, Alex quickly shifted her business model from in-person activities to online. This pivot became the catalyst for scaling reach, impact, and revenue for STEMAZING. Through strategic partnerships with corporations and schools, and a committed volunteer salesforce, STEMAZING has facilitated over 150,000 engagements to introduce STEM to children in just four years!
In this scale tale, Alex shares how a traumatic childhood event inspired her to become an engineer and eventually start STEMAZING. You’ll also learn how to:
Identify a niche market and start a business providing solutions for them, Leverage digital technologies to expand your ability to deliver products and services remotely, Tap into your resilience and resourcefulness to navigate business challenges, and more!Expect to be inspired to start a new business, product, or service that aligns with your passion and values while also providing a meaningful impact.
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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Keeping attention spans is challenging for adults and children alike. The digital age introduces all sorts of devices for delivering and consuming information. When Dr. Pauldy Otermans, a neuroscientist, observed that the children of many of her friends appeared tethered to either digital tablets or mobile phones, she was inspired to create Teddy AI.
Teddy AI is a digital study buddy designed to assist parents and teachers in the early education, development, and upskilling of children ages four to seven. Teddy AI is an extension of Dr. Oterman’s work in pioneering the world's first digital human teacher for refugee learners. Her commitment to revolutionizing learning on a global scale is evident through her recognition as an EdTech thought leader.
In this scale tale, Dr. Otermans shares her journey in creating, testing, launching, and marketing Teddy AI to an ecosystem of users. Even if you’re not a technologist, you’ll learn concepts to apply in scaling impact, customers, and revenue at your organization.
Understand how AI is reshaping education for the future. Explore how to leverage AI solutions to scale and meet the learning needs of a global audience. Determine steps for observing your environment as a source for inspiration in designing and implementing your next idea or solution.Teddy AI was introduced in 2023 and in just one year, has over 2,000 users. Listen and learn the strategies Dr. Otermans and her team deployed to achieve this and discover how you can do something similar!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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Never in his wildest dreams did Osita Ifezue think he would one day be known as a serial entrepreneur. But that’s exactly what happened. The seeds of his entrepreneurial journey sprouted in Lagos, Nigeria in 1999. 25 years later, he founded several businesses, some of which that took root and thrived and others that failed.
A common thread Osita noticed in his failed ventures was a profit-first mentality. When he shifted the focus to impact-first, everything changed! Now, as a distinguished storytelling strategist with over two decades of experience, he’s gained insights into scaling businesses in multicultural settings while navigating the complexities of the entrepreneurial landscape as an immigrant.
In this scale tale, Osita shares how his commitment to social equity via immigrant integration in Finland led to the establishment of Entergrate, a non-profit organization that has been pivotal in empowering immigrant communities for over six years. Specifically, Entergrate connects their immigrant community to career-advancing opportunities through their special events hosted onsite at their client’s location. In two examples, he describes win-win situations whereby both clients’ increased their reach on LinkedIn by 300% because of Entergrate’s digital marketing strategies and strong community.
Discover how Osita turned previous business failures to connect African and Nordic markets into impactful successes that help immigrants and organizations alike thrive in Finland. His unexpected journey will inspire you to rethink entrepreneurial resilience and immigrant integration in a whole new light.
Stay tuned to learn the surprising strategies Osita used to scale businesses and create meaningful connections!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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India is only one of two countries in the world with over a billion people in population. Competition in this environment can be fast-paced, cutthroat, and toxic. But, as Jahnavi Gurjer proved, it’s possible to rise to the top of your field without engaging in negative behavior.
Jahnavi is the co-founder of Vital Science Consults, a company that is recognized in the top 10 organizational change management companies in India. Her entrepreneurial journey began in 2015 when she left her role as the lead of human resources in a large, multinational organization.
Starting, building, and scaling her company came with significant challenges – her idea to build a company that drives bottom-line results through a unique blend of empathy, compassion, and people development was initially met with extreme resistance. However, she landed her first investor once she researched, quantified, and proved the impact that her business model could offer to companies.
In this scale tale, Jahnavi talks about the psychographics required to go beyond business processes and metrics to build a solid foundation for sustainable growth and scale. You’ll learn how to:
Master the art of overcoming challenges in your entrepreneurial journey through introspection and data, Unlock the key to building an organizational culture change that fosters growth and innovation in your business, Invest in people development to ensure stability and sustainability through an organization’s evolution, Tap into your inner drive and resilience to pursue your ideas, and more!Jahnavi also reveals a new tool she and her company are developing that empowers project managers to evaluate team compatibility as a predictor for productivity, efficiency, and overall success.
Don’t miss it! Listen now!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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Are you familiar with value-based pricing? It could very well be the key to unlocking revenue in your company. Nile Frater discovered this when he made a bold move to charge $10,000 USD upfront for his startup SEO agency.
In this scale tale, Nile describes the scary beginnings of Masse SEO – a digital marketing agency he founded after successfully building, scaling, and selling a tech company. He started with no track record for his revolutionary idea to turn traditional SEO on its head by leveraging AI to write a minimum of 20 original articles per month for clients.
It paid off! How long did it take? That’s what you’ll learn in this episode as Nile describes the surprising strategy behind Masse SEO’s success. Additionally, you’ll learn how to:
Meet and tap into the ecosystems of venture capitalists and private equity investors, Develop a value-based pricing model for your service or digital product, Speed up your original content creation and distribution with AI, Vet and build a team of high-quality independent contractors, and more!Nile's extensive experience in developing successful pricing strategies and leveraging AI for online content marketing makes him a valuable asset for startup founders and entrepreneurs seeking effective SEO strategies for business growth.
Listen now!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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In the world of AI, the art of human book-writing seems to be dying. However there is still tremendous value in books, especially business books. Not only do books serve as a medium for sharing your knowledge and expertise, it also serves as a platform to scale your message and impact.
As entrepreneurs and business owners, we all have ideas but getting them into a manuscript might seem daunting. Self-publishing offers a viable means for converting your ideas from manuscript to a digital or printed book. That’s where Michele DeFilippo comes in. Through her company, 1106 Design, she and her team offer a proven approach to guide authors through the self-publishing process.
In this scale tale, Michele shares how she stumbled into starting a business that has helped 4,000 authors self-publish their books while generating revenue just under $1M USD.
As you listen to her story, you’ll also discover:
How to embrace technology to enhance or pivot your business, Why AI should be leveraged as a research assistant and not as an author, The pros and cons of hiring a ghostwriter, How self-publishing a book is like managing a project, Why authors must approach their book promotion as an entrepreneur would a business, and more!Whether you've flirted with the idea of writing a book, are feeling overwhelmed by the self-publishing process, or are curious about the world of self-publishing, you’re guaranteed to learn valuable lessons from Michele. Even if you aren’t interested in self-publishing, there’s also plenty to learn about scaling your own small business’ operations from Michele’s 25+ years as an entrepreneur.
Listen now!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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Performing an online search for “branding” is bound to lead to all kinds of tips, strategies, and advice. But what really works? What can take your brand to the next level? The answers to these questions stump many of us entrepreneurs and small business owners.
We know we have a great product or service because of referrals and recommendations, but if there are not enough people to know about it we miss out on the opportunity to truly scale our reach, impact, and revenue.
That’s where Rich Kozak comes to the rescue. He has 47 years of experience in defining, languaging, and scaling brands for both companies and individuals. He applies that experience through his work as the CEO of Rich Brands and Impact Driven Publishing.
In this scale tale, Rich describes his unique process for brand transformation through the story of his work with Dr. Mary O’Dwyer, a licensed breath therapist. Be prepared to take notes as he details how he helped her brand get and receive credit for having a global presence.
As you listen to this story, Rich's strategic insights will provide you with a roadmap for expanding your brand's influence on a larger or global scale without a large budget. You’ll also learn the difference between branding, strategy, and marketing and how to use that information to redefine your brand, understand how it is perceived by your customers, and create value.
It's time to break free from ineffective branding strategies and unlock the secrets to transforming your local brand into a global powerhouse.
Listen now!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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Resistance builds muscle. No one knows that better than Beate Chelette, the Growth Architect behind Chelette Enterprises and The Women’s Code. Her path to entrepreneurial success follows the hero’s journey as she immigrated from Germany to the U.S.
In this scale tale, Beate chronicles a series of natural disasters and the profound personal and financial loss she suffered after starting a photography business. To her surprise, when she humbly asked the President of the U.S. for help, he answered! Not only did she strategize her way out of debt, but 18 months later, she sold her photography business to Bill Gates.
Now she applies the strategy lessons she learned through the school of hard knocks to help other business owners, particularly women entrepreneurs, successfully scale.
Beate also shares a series of questions she recommends asking yourself to drive innovation and problem-solving in your business. Listen now and learn from this master of her craft on how to best leverage technology to streamline your business operations to achieve scale and maximize profit!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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“Necessity is the mother of invention.” This seems to be a recurring theme in Max Emma’s entrepreneurial journey. As a CEO of several current and past successful businesses, it’s easy to see where he is now without an appreciation of the hard work, tenacity, and perseverance it took along the way. He even overcame the shame of bankruptcy and bounced back stronger than ever before.
Now he’s sharing his story with others.
In this scale tale, Max recounts his family's immigration to the United States from the former Soviet Union and how his unconventional method for learning English paved the way to a prosperous career in corporate accounting and finance. Eventually, he realized his passion for entrepreneurship and after recovering from a failed landscaping business, he and his wife co-founded BooXkeeping.
Leveraging their combined knowledge in accounting and finance, they grew BooXkeeping from a single employee and several university students to a team of 23 full-time employees at their headquarters. But the growth didn’t stop there. They are currently on track to scale from 12 franchises to over 40 franchises by 2025.
Max has cleverly built a foundation in knowledge of accounting and franchising to create multiple businesses with multiple streams of income. There’s more to him and his scale tale than meets the eye. Stay tuned to find out how Max turned his setbacks into opportunities, and how you can apply his strategies to your business scale journey.
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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You don’t get to be considered in the top 1% of your field by giving up easily or being a slacker. No one knows that better than Kathleen Black, CEO of Kathleen Black Coaching & Consulting.
She’s a savvy entrepreneur who, refreshingly, places a high value on business operations. Kathleen credits this as the basis for her success in multiple businesses. She says, “When systems are clear, people are empowered.” Now, she teaches other high performers how they can also rise to the top of their respective fields by building the most efficient and productive teams in the world.
In this scale tale, Kathleen shares the story behind how she became a top 1% realtor in the largest real estate market in North America.
Yes, this episode is for you even if you do not work in real estate! There are lessons that all of us can learn and apply to our businesses. Listen now!
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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At the beginning of his musical career, one of the greatest rock guitarists of all time struggled financially due to constant talent suppression. Had he not left his hometown and accepted a chance opportunity to perform abroad, the world may never have known his musical genius.
Similarly, our podcast host and producer Alicia Butler Pierre, whose talents have often been described as “unorthodox,” and “eclectic,” found that traveling within and outside her country accelerated her career. She’s coined a specific term to describe this effect where relocating allows otherwise obscure talents to be recognized, respected, and rewarded.
In this special edition of Scale Tales, we’re sharing an audio version of Alicia’s TEDx Talk where she reveals the name of this relocation effect. She also explores the science behind this phenomenon while sharing her story to make the case for seeking new environments to find a spotlight for your talent. You may also find this talk to provide the inspiration you need to try a new location to grow and scale your business.
This episode features an adaptation of Alicia’s original talk delivered live at TEDx Viikki in Helsinki, Finland.
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐
👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.
© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.
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