Episódios
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Join Tess Dugan on The SCORRCAST to explore the power of internal communications in driving marketing success. Learn how clear, consistent internal messaging can align teams, enhance collaboration, and improve campaign effectiveness. Discover best practices for fostering strong internal communication to build a cohesive brand and unlock the full potential of your marketing efforts.
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Join Heather Johnson on The SCORRCAST to explore how original research and thought leadership can elevate your content marketing. Learn how data-driven insights and expert perspectives can build authority, engage audiences, and drive impactful content strategies. Discover best practices for leveraging unique research to create compelling, trusted content that sets your brand apart.
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In part two of 'Getting Unstuck' on The SCORRCAST with Brooke Page-Thompsen, explore practical strategies for building successful work-life integration. Learn how to balance personal and professional responsibilities, reduce burnout, and create a fulfilling life. Discover insights into setting boundaries, prioritizing well-being, and developing habits that support long-term success in both your career and personal life.
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In this episode of The SCORRCAST with Amy Sitnick from Greenphire, discover how to leverage customer insights to drive marketing success. Learn how understanding customer behavior, preferences, and needs can inform smarter strategies, improve engagement, and boost brand loyalty. Explore the tools and techniques for gathering and applying insights to create more targeted, effective marketing campaigns that deliver results.
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Explore with Lauren Stockwell of SCRS how optimism drives breakthroughs and transforms the clinical research space in this episode of The SCORRCAST. Learn how a positive outlook fosters innovation, enhances collaboration, and accelerates progress in clinical trials. Discover how optimism can lead to improved patient outcomes, more effective treatments, and a brighter future for the healthcare industry.
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In this episode of The SCORRCAST, explore how the pediatric support community is being transformed to serve children and families by two organizations better; Project Outrun and Oliver Patch Project. Discover innovative approaches, resources, and strategies that are reshaping care, improving outcomes, and creating a more supportive environment for pediatric patients. Learn how these changes are making a meaningful impact on the lives of those in the pediatric care community.
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In this episode of The SCORRCAST with Amanda Zenere from Ripple Science, we explore the human element in clinical trials and the power of curiosity in driving innovation. Discover how understanding patient experiences, motivations, and challenges can enhance trial outcomes and improve healthcare advancements. Learn how curiosity can lead to breakthroughs in clinical research, fostering stronger connections between researchers and participants.
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Join Laura Lange from Medical Research Network on The SCORRCAST as she explores the art of strategic storytelling. Discover how compelling narratives can shape successful strategies, drive business growth, and build strong brands. Learn the key techniques behind crafting stories that connect with audiences, influence decision-making, and align with organizational goals. This episode offers insights into leveraging storytelling to create meaningful impact in today's competitive landscape.
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Explore with Jason Casarella from Advanced Clinical what a human-to-human business philosophy looks like in action on this episode of The SCORRCAST. Discover how fostering genuine connections, empathy, and trust can transform business practices, enhance customer relationships, and drive success. Learn from real-world examples and strategies that prioritize human values in the corporate world, creating meaningful and lasting impacts.
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Join Natasha Massias from Datacubed Health on The SCORRCAST as she delves into the intersection of passion, patients, and purpose in clinical research. Discover how a deep commitment to impact drives excellence in the field, inspires innovative research, and improves patient outcomes. Learn how purpose-driven work in clinical trials can transform lives and advance the future of healthcare.
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Discover the power of marketing and branding in achieving premium pricing in this episode of The SCORRCAST. Join Joel White from Marketcap Consulting as he reveals strategies to elevate your brand, communicate value, and justify higher prices in competitive markets. Learn how effective branding and targeted marketing can set your products or services apart, attract loyal customers, and maximize profitability.
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In this episode of The SCORRcast, explore with Brooke Page-Thompsen from Velocity about how work has evolved and what you can do to get unstuck in today's dynamic environment. Discover strategies to adapt, thrive, and find fulfillment in your career amidst changing work trends, remote setups, and new challenges. Learn how to navigate the modern workplace, overcome obstacles, and take proactive steps toward career growth and success
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Explore how digital marketing can revolutionize patient recruitment in this episode of the SCORRCAST. Join Steve Wimmer from 1nHealth as he shares strategies for leveraging online tools and platforms to reach potential participants, enhance engagement, and streamline the recruitment process. Discover the latest trends and techniques in digital marketing that can drive successful patient recruitment campaigns in clinical trials and healthcare.
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Discover with Alex Covalt from Blue Cross and Blue Shield how to turn data into actionable insights in this episode of The SCORRcast. Learn how engagement surveys can drive company success by improving employee satisfaction, boosting productivity, and informing strategic decisions. Explore best practices for collecting and analyzing survey data to enhance organizational performance and create a thriving workplace culture.
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Explore bold moves in life science marketing in this episode of The SCORRcast with Oliver Pearce from Montrium. Learn how to disrupt or be disrupted in the ever-evolving life science industry. Discover innovative strategies, expert insights, and actionable advice to stay ahead of the competition and drive growth. Whether you're a seasoned marketer or new to the field, this episode provides valuable knowledge to enhance your marketing efforts.
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No Marketing Experience? No Problem!
In SCORRcast Episode 9, Alec McChesney from SCORR and Beau Balthazar Bruneau from Florence discuss actionable strategies to elevate your short-form content creation. Learn how to think big and lead innovations in clinical research. Whether you're new to marketing or a seasoned expert, this episode offers valuable insights for everyone. Tune in now! -
Looking for expert advice to boost your life science sales? Find it in this episode of The SCORRcast with Succession's Co-Founder Harrison Waid.
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Which strategies are most successful for life science marketing investments? Find out in this episode of the SCORRCast.
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In this insightful episode of SCORR Cast, host Alec McChesney dissects three essential marketing strategies for life science companies: understanding your audience, effective storytelling, and performance marketing. He discusses creating tailored content for different buyer roles, addressing industry challenges through compelling narratives, and balancing performance marketing efforts. The episode offers actionable insights to help companies shift from a performance-driven approach to a balanced strategy, focusing first on audience understanding and storytelling before capturing demand.
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M&A planning is essential for success. Get tips from SCORR, specific to the life sciences industry, in this podcast episode.
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