Episódios
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Amazon sellers are increasingly baffled by Amazon's inconsistent policy enforcement, with some accounts ending up suspended while others with the same issues remain active. In this episode, Chris and Leah examine the confusion surrounding these enforcement discrepancies, focusing on cases where sellers are deactivated while the problematic listings continue to stay live with other sellers. They discuss why this inconsistency occurs, the challenges Amazon’s internal processes face, and how sellers can protect their businesses in this unpredictable environment.
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Amazon sellers are increasingly frustrated with the unpredictable appeals process, with many stuck in long backlogs or facing rejections without any clear reason, often left in the dark by Amazon’s support teams. In this episode, Chris & Leah take a deep dive into the current state of Amazon’s appeals process, examining why so many appeals are being denied with little to no feedback, and explore the ripple effect this has on sellers trying to keep their businesses afloat.
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In a surprising move, Amazon has started to terminate select vendor agreements as part of its strategy to optimize operations and serve customers more effectively. This abrupt shift could result in severe operational disruptions and a steep learning curve for established vendors.
In this episode, Chris & Leah explore the consequences of Amazon’s decision to terminate certain vendor agreements, highlighting the challenges brands face when forced to transition to a 3P model.
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Related account suspensions are becoming increasingly common for Amazon sellers. While the platform continues to implement strict policies to prevent abuse, many sellers find themselves suspended for reasons they do not fully understand, often receiving unclear or incorrect messaging from Amazon. In this episode, Chris explains why Amazon’s messaging often mislead sellers into filing ineffective appeals and offers actionable strategies for sellers to properly identify and address account links, such as shared IPs or third-party services.
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Not all appeals are created equal, and desperation can lead to some unorthodox strategies. Attention-grabbing tactics may seem clever on the surface but they tend to backfire, attracting the wrong kind of attention from Amazon’s reinstatement teams. In this episode, Chris & Leah unpack the often bizarre and counterproductive tactics some sellers use in their desperate attempts to get reinstated, and what you should do instead.
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When an Amazon seller's account gets suspended or an ASIN restricted, the immediate recourse is to engage in a dispute process with Amazon. This involves convincing Amazon that an error was made in the enforcement action against their account. In this episode, Chris and Leah break down what Amazon considers a valid dispute, highlighting common mistakes sellers make, and the inconsistent advice given by Amazon's account health representatives.
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The rapid changes in Amazon's policies have had a significant impact on sellers. From sudden adjustments in FBA reimbursement claims and stricter listing requirements to escalating fees, sellers find themselves constantly adapting to maintain profitability and compliance. In this episode, Chris McCabe speaks with Elizabeth Greene from Junglr to delve into how sellers can navigate these changes by asking better questions, making informed decisions, and maintaining a holistic view of their business operations.
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The spotlight intensifies on product safety and compliance. The recent CPSC decision, holding Amazon accountable for product safety, emphasizes that Amazon can no longer claim to be just a marketplace without liability. In this episode, Chris and Leah share key observations and practical advice on navigating these new challenges, emphasizing the importance of providing concrete proof of compliance, reporting unsafe products, and seeking specialized legal support.
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A significant and urgent update for Amazon sellers is the recent change to FBA reimbursement policies, drastically reducing the time frame for lost warehouse claims to just 90 days. This means sellers must act quickly to audit their claims and secure reimbursements before the window closes. In this episode, Chris McCabe talks with Yoni Mazor from GETIDA to discuss the impact of these changes and provide essential information for maximizing your reimbursements before the October 23rd deadline.
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As Prime Day approaches, the spotlight intensifies on seller performance and compliance. This time of year often reveals significant trends in listing violations, ASIN reviews, and occasional account suspensions, primarily stemming from compliance issues. In this episode, Chris and Leah share some key observations and practical advice to help you navigate these challenges without compromising your compliance.
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One crucial aspect of Prime Day success is structuring deals effectively. A significant part of the conversation with brand owners revolves around ensuring that their deals are not only appealing but also compliant with Amazon’s regulations. In this episode, Chris McCabe speaks with Marc Bruggemann of Cartograph, discussing crucial strategies for deal structuring, advertising innovations, and proactive compliance measures to ensure a successful sales event.
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During high-stakes events like Prime Day, preparation and strategy are essential for success. In this episode, Chris McCabe and Andrew Morgans of Marknology delve into the complexities of navigating Prime Day, from effective listing optimization to risk mitigation. Andrew shares his insights on proactive preparation, ensuring compliance, and managing expectations.
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In the fast-paced world of ecommerce, transitioning from being an Amazon seller to establishing a strong, recognizable brand is key to long-term success. In this episode, Chris McCabe speaks with Janelle Page, a seasoned expert in brand development and marketing. They delve into the intricacies of building a successful ecommerce brand, especially in the lead-up to high-stakes events like Prime Day. Janelle shares her expertise on proactive communication strategies, effective inventory management, and the power of niche marketing.
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Prime Day is a high-stakes event for Amazon sellers, requiring meticulous preparation and effective communication strategies to ensure smooth operations. Proper communication can be the difference between a smooth, successful Prime Day and a disastrous one. In this episode, Chris and Leah explore how to develop proactive communication strategies, address compliance issues in advance, and stay prepared for any potential challenges.
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As Prime Day approaches, it's crucial for sellers to navigate potential pitfalls, compliance issues, and unexpected challenges. In this episode, Chris McCabe and Leah McHugh discuss the critical strategies Amazon sellers must implement ahead of Prime Day, such as how to proactively manage your account health, handle restricted products, and safeguard your listings from competitor attacks.
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Amazon sellers constantly strive to maintain a competitive edge while adhering to the platform's rigorous compliance standards. One prevalent issue in this dynamic environment is the misuse and abuse of product variations. There's been an alarming trend where some sellers are tempted to copy their competitors’ misuse of variations to stay competitive. In this episode, Chris and Leah discuss the impact of these practices and provide advice on how to handle these challenges without compromising your compliance.
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The dynamics of brand-agency relationships have evolved, with brands becoming more meticulous in their selection processes amidst changing economic conditions. This shift underscores the critical importance of aligning agency expertise with brand goals to drive success. In this episode, Chris McCabe talks with Chris Brewer from OMG Commerce to unpack the intricacies of agency collaboration. They explore common pitfalls brands encounter when choosing an agency, the benefits of personalized and transparent communication, and the strategic decisions between in-house hires versus external partnerships.
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Recent trends have shown a significant increase in suspensions for Amazon sellers due to ASIN creation abuse and variation misuse. This heightened scrutiny by Amazon aims to enforce compliance with its listing policies, which has become more rigorous than ever before.
In this episode, Chris and Leah discuss the impact of these policies and the need for sellers to maintain compliance across all marketplaces to prevent cross-regional account suspension and also touching on the common mistakes sellers make in their appeals, often resulting in further complications. -
Recently, there's been a significant uptick in suspensions on Amazon due to ASIN creation misuse, notably without the option for sellers to submit a plan of action, only allowing for disputes if Amazon made an error. This change marks a pivotal shift in how Amazon handles policy violations, particularly concerning ASIN variation misuse. In this episode, Chris and Leah explore the nuances of these policy changes and how they affect sellers, especially those previously warned about potential violations.
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In the competitive world of Amazon selling, pricing strategies emerge as a critical factor that can significantly influence a seller's success. Companies like AZSellerKit are leading the way in offering sophisticated solutions that address these challenges head-on.
In this episode, Chris McCabe & Jason Hasan from AZSellerkit discuss the challenges of pricing in an ever-evolving marketplace, the impact of Amazon's fees on seller margins, and strategies to stay profitable amidst rising advertising costs. - Mostrar mais