Episódios
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In this episode, I have the pleasure of speaking with Patrick Rice, an e-commerce SEO expert with a wealth of knowledge and experience. We dive deep into the world of e-commerce SEO, discussing everything from how it differs from traditional SEO to the top mistakes often made by online retailers.
Patrick shares his journey in the industry, including the challenges he faced early in his career and how he overcame them. We explore the importance of search intent in e-commerce SEO and the role of Google Merchant Feed in boosting online visibility.
We also discuss the impact of AI on e-commerce websites and the anatomy of a typical e-commerce SERP. Patrick shares his favorite tools for e-commerce SEO and provides valuable insights on Shopify SEO, including best practices and common challenges.
Throughout the interview, we touch on crucial topics such as JavaScript SEO, indexation problems, and the best CMS for e-commerce websites. Patrick even shares a recent case study where he helped a client resolve indexing issues and significantly improve their online performance.
As we wrap up, Patrick reveals the top three mistakes he sees in e-commerce SEO and shares his final thoughts on the subject. If you're looking to improve your online store's visibility and drive more sales, this episode is a must-watch!
Don't forget to like, share, and subscribe for more valuable SEO content.
00:00 Introduction
00:56 Patrick Rice makes an introduction
03:30 Olga asks Patrick about his beginnings in
SEO 06:00 Olga asks Patrick about his biggest challenges at the start of his SEO career
09:30 How does e-commerce SEO differ from normal SEO?
13:50 Search intent in e-commerce SEO and Google getting it wrong
15:55 Google Merchant Feed’s importance in e-commerce SEO
19:04 AI Overview’s impact on e-commerce websites
20:37 The anatomy of an e-commerce SERP
22:21 Tools for e-commerce SEO
25:03 Shopify SEO challenges and best practices
27:05 Speed optimization on Shopify websites
28:12 JavaScript SEO & e-commerce
30:12 Olga’s recommendations regarding JavaScript SEO for e-commerce websites
32:23 Indexation problems in e-commerce SEO
36:37 Olga’s recent case study of an-ecommerce client with indexing issues
37:29 What’s the best CMS for e-commerce websites?
38:20 Log file analysis for e-commerce websites 40:28 About Bing’s support
41:14 Website structure for e-commerce websites 44:45 The top mistakes in e-commerce SEO
50:08 Olga’s top three e-commerce SEO mistakes
51:18 Google Egg SEO
52:43 Final thoughts on e-commerce SEO
56:14 The best place to find Patrick Rice
Watch the video version: https://youtu.be/T4C8M4xDIms
Follow Patrick Rice:
Website: https://patrickriceco.com/LinkedIn: https://www.linkedin.com/in/patrick-s-rice/ YouTube: https://www.youtube.com/@patrickriceco Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr X/Twitter
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Hi, I’m Olga Zarr, and welcome to my comprehensive guide on lawyer SEO! If your law firm's website is struggling to get noticed online, you’ve come to the right place.
In this podcast, I'll dive deep into the world of lawyer SEO and share my expert strategies to help you dominate the search results and attract more clients.
What You’ll Learn:
✅ The importance of SEO for law firms
✅ Top SEO techniques specifically for lawyers
✅ How to avoid common SEO mistakes
✅ Tools and resources to improve your SEO efforts
✅ Real-life success stories from law firmsTry SEOSLY Pro for $1: https://seosly.com/seosly-pro-premium-monthly
Check the full lawyer SEO guide: https://seosly.com/blog/lawyer-seo/
Check Cora (25% OFF): https://seosly.com/cora
Free trial of JetOctopus: https://seosly.com/jetoctopus
Free trial of seoCrawl: https://seosly.com/seocrawl
My favorite rank tracker: https://seosly.com/se-ranking/free-trialHave questions about Lawyer SEO? Drop them in the comments below, and I'll be happy to help. Let’s take your law firm’s online presence to the next level!
Watch the lawyer SEO guide video on YouTube.
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SEO consultant Olga Zarr
00:00 Introduction
00:07 Join SEOSLY Pro
01:17 Olga about this lawyer SEO video guide and the corresponding written guide
01:46 Who is Olga Zarr to talk about lawyer SEO?
02:38 What you will get from this attorney SEO guide
03:54 A note on Olga’s sarcasm
04:57 Olga Zarr’s experience in SEO
05:23 How SEO audit clients can turn into monthly SEO clients
06:18 Why do lawyers need SEO?
08:00 What is lawyer SEO?
08:24 The nuances of SEO for lawyers
10:25 Subscribe to my newsletter to get three SEO templates for free
10:52 About SEO tools for law firm SEO
12:12 Cora SEO Tool for lawyer SEO
12:59 JetOctopus for lawyer SEO
13:16 Semrush for lawyer SEO
13:31 seoCrawl for attorney SEO
13:46 SE Ranking for attorney SEO
14:04 Desktop crawlers for lawyer SEO
14:20 Big Webmaster Tools for lawyer websites
15:06 Law firm target audience considerations
18:14 Keyword research and keyword optimization of law firm websites
21:38 Keyword search intents for lawyer SEO
22:25 Long-tail keywords in lawyer SEO
23:53 Competitive analysis for lawyers
25:04 Local keywords and a common mistake
25:44 Keyword cannibalization for lawyers
26:47 Keyword mapping for lawyer websites
28:02 CRO for lawyers
28:39 EEAT and YMYL and lawyer websites
29:58 Cora Volatility Tool for lawyers
31:12 Website speed for lawyer websites
32:46 Accessibility for law firm websites
33:00 The CMS choice for a law firm website
33:48 On-page SEO for lawyer websites
35:12 Example Cora report for the “personal injury lawyer” phrase
37:45 Heading structure in law firm websites and examples
40:04 Strategic placement of keywords and keyword density
41:26 Law firm SEO image optimization
42:33 Internal linking for law firm websites
43:26 Schema/structured data for law firm websites
48:09 Local SEO for lawyers
50:15 How lawyers can rank highly in maps
51:21 Technical SEO for lawyer websites
53:43 How NOT to use client testimonials in law firm websites
54:36 Video in lawyer SEO
55:39 Off-page SEO for lawyers
57:39 Analytics, tracking, and conversions for lawyers
01:01:23 Hiring an SEO consultant vs an SEO agency for lawyer SEO
01:04:26 Is your lawyer SEO done right? -
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In this episode, I have a very special guest - Charles Floate, an SEO expert with 16 years of experience in the industry.
We dive deep into the world of black hat SEO, discussing everything from the most interesting tactics that worked well in the past to the current state of affiliate SEO after recent Google updates.
Charles shares fascinating insights on topics like Google's Site Reputation Abuse policy, ranking non-English websites, and using AI-generated content for SEO.
We also talk about his favorite AI tools and the importance of understanding Google's quality signals.
One of the highlights is our discussion on parasite SEO and how Charles effectively leverages it for his clients. He even reveals some tips for SEO beginners and the areas where people tend to focus too much or too little.
Throughout the interview, Charles openly shares his experiences, including the Google penalties he has faced and how he recovered from them. It's a truly eye-opening conversation that you won't want to miss! So grab a pen and paper, and get ready to learn from one of the best in the business.
Don't forget to like, share, and subscribe to SEOSLY for more valuable SEO content. Let's dive in!
Watch the video version: https://youtu.be/i1I87PmP4NY
00:00 Introduction to the podcast
00:31 Introduction to Charles Floate
01:13 What does Charles Floate do now in SEO?
02:07 Olga introduce’s the topics for the podcast
02:27 What is black hat SEO? 03:14 What were the most interesting black hat SEO tactics that worked well in the past?
05:42 What is going on with Google’s Site Reputation Abuse policy?
10:38 Olga about ranking Polish and non-English websites in Google
10:52 What other non-English languages or countries are you targeting?
12:09 Olga asks Charles about the number of websites he has
12:43 What kinds of SEO tests does Charles do?
14:18 Insights on Google Helpful Content update
15:51 Insights on AI-generated content and SEO
19:37 Favorite AI tools for SEO 23:15 Insights on Google quality signals
25:27 Are there any issues with Google indexing?
28:54 How do you do parasite SEO?
31:49 Insights on LinkedIn as a parasite SEO tool 32:30 What’s the state of affiliate SEO after all these Google updates?
35:43 Have you seen any Google Helpful Content update recoveries?
36:54 Have you ever built and ranked a website only using white hat SEO tactics?
37:58 Olga asks Charles about all the Google penalties he has ever got
41:35 Did reconsideration requests help you recover?
42:42 Charles talks about his meeting with Gary Illyes from Google
43:55 What are the tools you would recommend for black hat SEO?
46:41 Tips for SEO beginners
49:29 Parasite SEO and affiliate marketing
52:59 What is the area of SEO people focus on too much/too little?
58:56 Where to find Charles
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In this episode, Olga Zarr interviews Julia Nesterets, CEO of JetOctopus. They delve into the unique features and benefits of JetOctopus, a powerful SEO tool designed for large websites.
Try JetOctopus for free: https://seosly.com/jetoctopus
Julia explains why JetOctopus is ideal for big sites, covering topics such as crawl budget management, Google bot behavior analysis, and the various SEO tools available within the platform.
They highlight the introduction of a free SEO package for new customers, including detailed technical SEO audits and ongoing support.
Julia also discusses new features in JetOctopus and their benefits for users. Tune in to learn how JetOctopus can help your website achieve better SEO results.
Watch the video version: https://youtu.be/8zHG9OmbGvY
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Join us, SEO consultants Olga Zarr and Myriam Jessier, as we share our experiences and strategies for navigating client relationships while maintaining your independence as an SEO consultant. We discuss setting boundaries, asserting your value, and avoiding the "employee trap." Packed with insights, this video will help you know when to say yes, no, or yes but, and protect your time, expertise, and professional identity. Don't let clients mistake you for an employee – watch now and take control of your SEO consulting career!
Follow Myriam Jessierhttps://www.linkedin.com/in/myriamjessier/https://twitter.com/myriamjessierhttps://www.myriamjessier.com/en Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr X/TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr -
Ever wondered how JavaScript impacts SEO?
Here is the full written guide on JavaScript SEO on my website.
In this interview, I ask Martin Splitt from Google the most pressing JavaScript SEO questions. Martin sheds light on Googlebot's behavior, the importance of server-side rendering, and how to identify and fix JavaScript SEO issues. Watch now to level up your JavaScript SEO knowledge!
Watch the video on YouTube: https://youtu.be/0iHDk7uqByI
In this comprehensive Q&A session, we cover a wide range of topics, including:
Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr X/TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr
✅ The path Googlebot follows when visiting a page
✅ How Google decides whether to index a specific page
✅ The new robots.txt reports in Google Search Console
✅ Dealing with crawl budget issues for small and large websites
✅ The time difference between Googlebot crawling and rendering a page
✅ How Googlebot handles dynamic content and JavaScript rendering
✅ The impact of "no-index" and "index" tags in source code vs. rendered HTML
✅ Blocking users based on geolocation and its SEO implications
✅ Understanding and identifying crawl budget issues
✅ Googlebot's behavior with button links, JavaScript links, and redirects
✅ Effective communication between SEOs and developers
✅ Evaluating JavaScript-based sites with SEO tools
✅ Best practices for e-commerce websites, pagination, and infinite scroll
✅ Common JavaScript SEO mistakes and how to avoid them
This interview is packed with valuable insights and actionable tips for optimizing your JavaScript-based website for search engines. -
This episode of the SEO Podcast by #SEOSLY features Martina Zrzavá Libřická, a fellow SEO consultant with a wealth of experience in the industry. Our conversation was filled with valuable insights and honest reflections on our journeys as SEO consultants.
In this candid conversation, we discuss:
Navigating the unique SEO landscape in different countriesOvercoming the challenges of staying up-to-date in an ever-changing industryEffective communication strategies with developers for successful projectsPricing strategies and client management techniquesCommon mistakes to avoid as an SEO consultantTips for aspiring freelancers to succeed in the competitive SEO marketWhether you're just starting your SEO consulting journey or looking to take your business to the next level, this video is packed with actionable insights and real-life examples that will help you on your path to success.
Watch now and discover the secrets to thriving as an SEO consultant!
https://youtu.be/ICANvOgsrhs
Don't forget to like, comment, and share this post with your fellow SEO enthusiasts and aspiring consultants. Let's start a conversation and help each other grow in this exciting industry!
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Today, I'm diving into a topic that's crucial for SEO consultants like myself: what makes the PERFECT SEO client? 🌟
We all dream of having those ideal clients that make our work a breeze and leave us feeling satisfied. In this video, I'll share the top qualities I believe make an SEO client truly outstanding. From understanding the value of SEO and respecting your expertise to trusting your judgment and valuing your time ⏰, I cover it all!
Join me as I discuss the importance of clients who:
Recognize the long-term nature of SEO 📈Are willing to invest in your skills 💰Respect your work-life balance ⚖️Trust your experience and knowledge 🧠Agree to your payment terms 💸Understand the importance of focused work time 💻If you're an SEO consultant looking to attract your dream clients or a business owner wanting to be an incredible partner to your SEO expert, this video is for you! 😊
Watch the video version: https://youtu.be/WWvdu3IKoWA
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Want to learn how to use the Knowledge Graph for SEO benefits? I got you covered. I just had an incredible conversation with the one and only Jason Barnard from Kalicube about leveraging the power of Google's Knowledge Graph for SEO benefits.
Jason shared his invaluable insights and strategies on how you can harness the Knowledge Graph to:
✅ Boost your online visibility
✅ Establish your brand authority
✅ Dominate search engine results pagesIf you missed the live show, don't worry! You can watch the full interview on my YouTube channel right now:
https://youtube.com/live/eOOq8qOc4OY
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In this episode of the SEO Podcast by SEOSLY, I speak with Terry Power, an experienced SEO expert who has been working in the digital marketing industry since 1994. Terry shares valuable insights on local SEO, lawyer SEO, and how to improve search rankings in a competitive online landscape.
The SEO tool that will change your SEO game (and which both Olga and Terry use daily):
⚡25% OFF Cora: https://seosly.com/coraWe discuss the evolution of SEO over the years and the common pitfalls businesses should avoid when it comes to local SEO. Terry provides practical tips for developing an effective SEO strategy and dives into the specific challenges and opportunities that legal professionals face in the digital space.
Terry shares his perspective on the future of SEO and the role AI plays in shaping the industry. He also gives us a glimpse into some of his favorite SEO tools and techniques that can help you outrank your competition.
Whether you're looking to improve your local SEO efforts or attract more clients to your law firm, this episode offers valuable information and actionable advice. Be sure to subscribe to the SEO Sly channel for more expert insights and tips to help you succeed in your digital marketing endeavors.
As Terry puts it, "If you want to get better at ranking, the best thing to do is to try things. Buy a domain, put something on it, and play."
Watch the video version: https://youtu.be/apYZqnUCGAc
Follow Terry Power:👉 Website: https://terrypower.com/
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👉 Community: http://powermentorgroup.com
👉 LinkedIn: https://www.linkedin.com/in/nc-localseo/
👉 X/Twitter: https://twitter.com/nc_digital -
In this insightful interview, I sit down with Andreas Voniatis, the founder of Artios and author of the book "Data-Driven SEO with Python."
Andreas, an SEO veteran with over 20 years of experience, shares his journey in the world of search engine optimization and discusses the importance of data-driven approaches in modern SEO.
He provides real-life examples of how he has applied data science and machine learning to tackle various SEO challenges, from optimizing information architecture to recovering from algorithm updates. Andreas also shares his thoughts on the impact of AI on the SEO industry and offers valuable advice for those just starting in the field.
Tune in to learn more about data-driven SEO and how it can help you make better decisions and achieve better results. Don't forget to subscribe to my channel, SEO Sly, to learn SEO for free with me!
Follow Andreas VoniatisWebsite: https://artios.io/book/LinkedIn: https://www.linkedin.com/in/andreas-artios/X/Twitter: https://twitter.com/andreasvoniatisFollow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr X/TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr -
Tired of endless emails and unproductive meetings? In this short and sweet episode, Olga and Myriam dive into the power of weekly summary emails.
Discover how this simple practice can revolutionize your work life, keep priorities in check, and make your invisible efforts visible. Learn practical tips on how to create effective recap emails that shield you from unnecessary tasks, provide a platform for feedback, and improve client relationships.
Whether you're an employee or a consultant, this episode will help you take control of your work week and shine a light on your valuable contributions. Don't miss out on this game-changing strategy!
Watch the video version: https://youtu.be/y5A6FTA4CvU
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I had an insightful chat with freelance technical SEO expert Natalie Slater. She shared how she accidentally fell into SEO from a music background 15 years ago and has loved it ever since. Natalie gave great tips on transitioning from agency-side to solo freelancing, utilizing platforms like LinkedIn for leads, staying updated on AI impacts to SEO, and more. Tune in for her agency war stories, traveling digital nomad lifestyle, and technical SEO troubleshooting projects over the years.
Follow Natalie on LinkedIn: https://www.linkedin.com/in/natalie-mott/
Follow Natalie on X/Twitter: https://twitter.com/njmottWatch the video version here.
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See how stable your rankings really are with the Cora Volatility Tool! In this video, I demonstrate this useful SEO tool that goes beyond traditional rank trackers by showing ranking volatility.
⚡25% OFF Cora: https://seosly.com/cora
The Cora Volatility Tool runs multiple searches to reveal the percentage of time your pages and competitors' pages appear for chosen keywords. This helps diagnose issues like ranking fluctuations, Google testing different positions, and potential on-page cannibalization.
I showcase the tool by searching for "best SEO newsletters" to analyze my site's rankings. You can see my optimized page ranks #7 but with some volatility in lower positions. I also appear at #16 and #9 for related pages.
Compare this to the rock-solid top rankings of sites like Ahrefs for a better picture of true SEO stability. See exactly why this insight is so valuable compared to rank checkers that only sample daily rankings. As an exclusive offer to my community, get 25% off Cora with the link below!
Test it out risk-free to take your SEO analysis to the next level.
Check the video version: https://youtu.be/8Mq2X62wUFo?si=PwkYAJRsMdNW7qfG
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In this episode, I introduce my top SEO tool for 2024 and beyond - Cora. Cora is an advanced SEO tool created by Ted Kubaitis that statistically analyzes hundreds of ranking factors and generates detailed reports showing exactly what your site pages are lacking compared to competitor pages.
⚡️25% OFF Cora: https://seosly.com/cora
I've been raving about Cora because it is transforming my work as an SEO for both my own websites and my clients' sites. Here's how it works: you enter a target keyword, location, and device type. Cora shows you the current rankings and then you can run a full report.
The report analyzes the top 100 results and tells you what specific things you should improve in order to overtake the competition. It accounts for "factor diversity" - the idea that over-exploiting one ranking factor causes Google to ignore you for it.
Cora is so powerful because the recipe for ranking success is different for every keyword and every site. I used to optimize pages properly but still couldn't move the needle on tough keywords. Now Cora gives me endless optimization ideas tailored to each situation. I show an example keyword report in the video and walk through how to interpret Cora's unmatched SEO advice.
Check the video version: https://youtu.be/IFhPy38ZRYI?si=-u0uCin4z2zc_CXT
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Join SEO experts Olga, Rafał, and Radek as they debate whether SEO is dying in the age of AI. They discuss how Google algorithm updates and new technologies like generative AI could impact the future of SEO jobs. Get their top tips for future-proofing your SEO skills, like focusing on SEO fundamentals and always thinking about the user experience. Learn why they remain optimistic about SEO's future if you stay adaptable and keep developing your expertise.
Watch the video version: https://youtu.be/6iSE0WESyMY?si=KFJxV0rorVgSOU2F
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In this video, I give my unique takes on optimizations Google says not to focus on, but I disagree in some cases based on my experience!
I explain why tactics like meta keywords or internal link sculpting may seem outdated, but could still aid SEO with the right approach. And while extreme keyword density is bad, higher density often correlates with better rankings in my testing. I also break down the gray areas around subdomains vs subdirectories, duplicate content issues, optimizing headings, and more.
Just because Google deems something ineffective doesn't mean it can't work with finesse! I share opinions derived from extensive hands-on work - not just relying on Google guidance.
Because search algorithms interacting with the real world require going beyond simplifications.
Check out my contrarian SEO perspectives, examine the evidence yourself, and form your own conclusions. Do these "ignored" factors deserve reexamination? I welcome healthy debate in the comments!
Watch the video version of this podcast here.
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Burnout was slowly destroying me. As an ambitious SEO, I worked nonstop trying to get ahead - but I was exhausted all the time. My health and relationships started to crumble under the relentless pressure to do more. I knew something had to change before I hit total rock bottom.
That’s why in this video, I have a real talk about maintaining balance as an SEO with my friend Myriam Jessier. After both struggling with public breakdowns from pushing ourselves to unhealthy extremes, we realized the importance of boundaries and self-care in this results-driven industry.
I get vulnerable about the mental fog, declining energy levels, and constant stress that made me less productive in the long run. Myriam shares her own wake-up call after multiple “ugly cry” moments brought on by SEO overload. Together, we are on the journey toward sustainable work habits that honor our minds and bodies.
I discuss the small tweaks that have slowly empowered me to find more joy and balance. Like blocking off work-free evenings/weekends and getting serious about exercising. Myriam stresses being intentional when clocking out and listening when your mind/body says “enough!” We know there is no shame in prioritizing wellness over hustling constantly.
If you struggle with burnout as an SEO, don’t suffer in silence. Join me and Myriam for an honest dose of inspiration, understanding, and practical tips you need to create lasting positive change. It IS possible to thrive in SEO without losing yourself!
Here is the video version of this podcast: https://youtu.be/sYAT7egRXQU
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After years of obsessively working in SEO, I began feeling burnt out. As an ambitious perfectionist, I had let SEO take over too much of my life.
So this year, I'm determined to achieve better work-life balance. In this video, I share my struggles with SEO overwork and some tactics I'm trying to find more balance, including setting stricter work hours, taking regular breaks, reading books unrelated to SEO, meditating, spending more time outside, and not overpacking my schedule with clients.
I also discuss tools like Asana, Hubstaff, and Flow that help me work in focused "deep work" chunks and track how much time I actually spend working. While SEO will always be a passion of mine, I don't want it to be all-consuming.
My hope is that by being more intentional about balance, I can boost my motivation, energy levels, and enjoyment of SEO in the long run. I'd love to hear from you in the comments about your own experiences finding work-life balance as an SEO! Do you have any other tips? Let me know if you have any other questions.
Watch this episode on YouTube: https://youtu.be/jFeuZMp6voM
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In this episode of my podcast, I interviewed renowned SEO expert Lee Witcher. Lee has over 15 years of experience in SEO testing and optimization. We had an enlightening discussion about his journey into SEO, from starting out trying different courses and software to finally realizing in 2018 that he needed to take his marketing and analytics background and apply it to SEO testing.
The tool that will change your SEO game: ⚡️25% OFF Cora: https://seosly.com/cora
Lee shared the "aha moment" that completely changed his SEO approach - realizing the need to test factors against each other to determine the strongest ones, not just test them against a control. From there, he started connecting with other testers, appearing on SEO Fight Club, and eventually becoming a co-host.
Some of the topics Lee and I covered include:
✅ His thorough testing process and learnings around stop words, content length, and keyword density
✅ How factor diversity is critical to maintain rankings through Google updates
✅ Misconceptions around LSI keywords and how they actually can improve rankings
✅ His view that AI will replace most knowledge worker jobs in the next 3 years
✅ Tips for newbies on conducting valid SEO tests It was fascinating to learn from someone with so much hands-on SEO testing experience. Whether you're a longtime SEO or just starting out, I highly recommend watching the full interview to hear Lee's insightful perspectives.
Watch the video: https://www.youtube.com/watch?v=De0_Aou-ejc
Follow Lee:
Tested SEO Traning: https://testedseotraining.com/ Lee on LinkedIn: https://www.linkedin.com/in/leewitcher/ Follow SEO Consultant Olga Zarr or hire Olga to help you with SEOFollow Olga Zarr TwitterFollow Olga Zarr on LinkedInThe best SEO newsletterThe best SEO podcastSEO consultant Olga Zarr - Mostrar mais