Episódios
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LISTEN TO THIS EPISODE IF YOU EVER WONDERED HOW IMPORTANT IT IS TO HAVE BRANDED PACKAGING & SHIPPING MATERIALS
In this episode, we discuss the role of custom packaging in your business. From adding professionalism to making customers feel like they’re unwrapping a gift, we’ll cover what’s essential, what’s extra, and how to approach it cost-effectively.
Topics We Discuss: Branded Packaging, Small Business Aesthetics, Customer Experience, Cost-Effective Branding
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LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON MY CLIENT THAT GREW THEIR BUSINESS TO $250K ANNUALLY THROUGH SOCIAL MEDIA
In this episode, I break down the strategies that helped one of my clients, an apparel company, grow their business to $250k a year using social media. With an average order value of $62 and an audience of 42k, they mastered the art of building a brand that resonated deeply with their audience.
We’ll discuss how they nailed their brand voice, maintained a consistent content schedule, and focused on the deeper meaning behind their brand rather than just the products. From understanding the sales process to utilizing segmented email marketing and hiring the right people, you’ll learn the key moves that took their business to the next level.
Topics We Discuss: Social Media Strategy, Product-Based Business Growth, Brand Voice, Sales Process, Scaling with Systems
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LISTEN TO THIS EPISODE IF YOU FIND YOURSELF CONTEMPLATING STARTING A NEW PROFILE ON IG TO START OVER
In this episode, I tackle a common question from Julie, who’s wondering if she should start a new Instagram profile after feeling stagnant for over a year. We’ll discuss when it makes sense to start fresh—like changing niches or dealing with account violations—and when stagnancy might be due to content strategy or consistency.
I’ll walk through key questions to ask yourself before making the leap and why starting over isn’t always the answer. Tune in to learn how to assess your current profile and decide whether it’s time for a reset or a content revamp.
Topics We Discuss: Instagram Strategy, Stagnant Profiles, Content Quality, Niche Changes, Social Media Growth
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STAND OUT SOCIAL MASTERCLASS // use code “PODCAST” to save
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LISTEN TO THIS EPISODE IF YOU ARE LOOKING TO LEARN MORE ABOUT PRICING YOUR PRODUCTS & CHARGING WHAT YOU’RE WORTH
In this episode, I dive into the importance of understanding profit margins and why affordability isn’t the goal for most small businesses. We’ll explore the challenges of keeping prices low, from scalability issues to limiting your potential for growth.
I’ll explain why charging your worth and clearly communicating the benefits of your products is key to success. Whether it’s $150 mugs or handmade goods, people will pay for what they perceive as valuable. Tune in to learn how to price confidently and position your products in a way that connects with your audience.
Topics We Discuss: Profit Margins, Small Business Pricing, Perceived Value, Building Community, Charging What You’re Worth
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STAND OUT SOCIAL MASTERCLASS // use code “PODCAST” to save
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LISTEN TO THIS EPISODE IF YOU FIND YOURSELF IN A BUSINESS PIVOT AND UNSURE HOW TO NAVIGATE IT
In this episode, I speak with Eden Strader about her experience with business pivots, the mindset shifts that helped her through it, and the challenges she faced along the way. We explore what it takes to navigate big changes as a business owner, from dealing with struggles to embracing growth.
Eden Strader is a six figure photographer turned business coach who inspires creative entrepreneurs, artists, and makers to build a life of artistic growth, wealth, and personal power with carefully curated strategies in marketing, mindset, sales strategy, and self care through excavating her client's unique brand of magic.
HER IG: https://www.instagram.com/edenstrader/
HER POD: https://podcasts.apple.com/us/podcast/thats-my-personal-business/id1526581260
Topics We Discuss: Business Pivots, Mindset Shifts, Navigating Change, Entrepreneurship, Personal Growth
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LISTEN TO THIS EPISODE IF YOU’VE BEEN STRUGGLING WITH IMPOSTURE SYNDROME AND ARE READY TO MAKE A SHIFT
In this episode, I explore a powerful mindset shift to help you fight imposter syndrome and take your business to the next level. What if, instead of focusing on potential failures, you asked yourself, “What if it works?” I’ll guide you through flipping negative thoughts to positive ones and embracing the possibility of wild success.
We’ll dive into why business owners are relentless in their pursuit of growth and why holding yourself back out of fear of failure isn’t an option. Tune in for a motivational boost to go all in and bet on yourself.
Topics We Discuss: Imposter Syndrome, Mindset Shift, Business Growth, Overcoming Fear, Entrepreneurship
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STAND OUT SOCIAL MASTERCLASS // use code “PODCAST” to save
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LISTEN TO THIS EPISODE IF YOU HAVE A PRODUCT YOU WANT TO REMOVE BUT YOU’RE NERVOUS & DON’T KNOW HOW
QUESTION: Discontinuing products or product lines if you have diversified too quickly. How would you phrase this to your clients? Also as a small business how do you deal with the guilt, knowing the customers you will directly be choosing to no longer serve even though you know this is the right choice?
If you’re feeling stuck between discontinuing a product and growing your business, this episode is for you. I’ll share how to approach removing a product or product line without guilt, and how to communicate this decision to your customers with care.
Topics We Discuss: Product Discontinuation, Small Business Strategy, Customer Communication, Business Growth
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STAND OUT SOCIAL MASTERCLASS // use code “PODCAST” to save
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LISTEN TO THIS IF YOU’RE TRYING TO GET INTO A ROUTINE OF BUSINESS PLANNING & HAVE NO IDEA WHERE TO START
I walk you through my step-by-step process, breaking down how I plan annually, quarterly, monthly, weekly, and daily to stay organized and on track.
Each stage has its own focus—whether it's setting big-picture goals for the year, creating a promo calendar, mapping out content, or simply brain-dumping tasks for the week. I also share tips for time-blocking and keeping creativity and fun in the mix while managing your business growth.
Tune in to hear my personal approach to staying focused, hitting revenue goals, and maintaining balance.
Topics We Discuss: Business Planning Routine, Content Calendar, Revenue Goals, Time Blocking, Small Business Strategy
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BUILD YOURSELF A MARKETING BRAIN // use code “PODCAST” to save
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LISTEN TO THIS EPISODE IF YOU FIND FEARS & IMPOSTER SYNDROME POPPING UP AS YOU RUN YOUR BUSINESS
In this episode I talked with my friend Deanna about feeling stuck and paralyzed by fears but how often it actually is the things we are most afraid of that hold us back to where we are Deanna deBara is a writer and podcast host. Her podcast, Season of Stuck, is an exploration of the all-too-human experience of feeling stuck and offers insights in how to navigate stuckness, learn from it, and ultimately get unstuck - and step into the next version of our selves and our lives.
Deanna's IG: https://www.instagram.com/seasonofstuck
Deanna's pod: https://www.seasonofstuck.com
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LISTEN TO THIS EPISODE IF YOU WANT TO KNOW THE BEST WAYS TO USE AI AS A SMALL BUSINESS WITHOUT LOSING CONNECTION & COMMUNITY
AI is not going away anytime soon. AI is only going to help you become more resourceful and understand information at a totally different speed. At this rate, it'll only help you grow quicker and not get left behind as people implement it.
Today we're discussing how to use AI as a small business and the ways that I find to be most helpful. We are all about keeping the personal touches & connection around here -- so we aren't talking about the plain email or blog post writing -- we're going DEEPER!
In this episode learn the ins & outs of AI's capabilities, softwares to use, and how to start implementing it into your business growth routine!
TOPICS WE DISCUSS: AI in Business, Artificial Intelligence for Small Business, technology as an entrepreneur
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LISTEN TO THIS EPISODE IF YOU WANT TO BETTER UNDERSTAND YOUR INSTGRAM ANALYTICS
This episode is going to be a an overview of looking at your Instagram Analytics & how to fully read them.
It can be hard looking at all the numbers & words and putting meaning behind them! Today we will walk through it together so you feel more confident in understanding what they all mean!
Topics We Discuss: Instagram Analytics, Data Analysis, Instagram Data, Instagram Insights
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LISTEN TO THIS EPISODE IF YOU ARE GETTING READY FOR THE HOLIDAYS & ARE LOOKING TO MAXIMIZE YOUR SALES
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The holiday season is the superbowl for small business owners. All of your business growth from the year pays off & shows itself boldly in the 10 weeks of the major holiday season!
In this episode, we are covering how to maximize your sales, major mistakes businesses make when strategizing the holidays, & things to save your sanity as well!!
Topics We Discuss: Holiday Sales, Holiday E-Commerce, Holiday Social Media Strategy
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FOUNDER SPOTLIGHT SERIES: The Gray Muse
On this episode we discuss personal growth for business growth, setting boundaries with your family members, being a new mom and an entrepreneur, and how to grow a business online!
Rubeena balances a thriving small business and being a mom, and her personal growth & emotional intelligence through it all is something that stood out to me. Let's get into it!!!
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LISTEN TO THIS EPISODE IF YOU ARE WANTING TO DIVERSIFY YOUR PRODUCT SUITE IN YOUR SMALL BUSINESS BUT ARE UNSURE WHAT TO DO FIRST
Adding products or product lines to your small business can sound bright & shiny but there are strategies to WHEN & HOW to add new products to your product suite.
We don't want to do it too soon BUT adding it CAN drastically scale your sales!
Let's discuss the strategy behind adding new product lines, give examples of businesses that have done this effectively, & explain when it is NOT a good idea too!!
Topics We Discuss: Product Suite Diversification, Adding New Products, Product Launches
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LISTEN TO THIS EPISODE IF YOU ARE A PRODUCT BASED BUSINESS PLANNING FOR THE HOLIDAY SEASON
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Holidays for small businesses can be WILD! BUT they are, without a doubt, the most profitable time of year.
In order to maximize your holiday sales as a small business you need a holiday e-commerce sales strategy.
In this episode, we are covering how to plan for the holidays, what to start shifting, & how to maximize your holiday sales.
Holiday sales are NO JOKE! I want you to have the most profitable holiday season yet!
Topics We Discuss: small business holiday strategy, holiday e-commerce, holiday sales, holiday promotions
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LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT IS WORKING THE BEST FOR BUSINESSES RIGHT NOW
Being on the inside of so many business, PLUS an incredible business nerd -- I tend to see what is working & what is not as the themes in the industries.
Today I am sharing with you some MAJOR themes in what I am seeing right now to help business grow FASTER than businesses without these things!
Ready to get the inside scoop of some major business growth trends right now?
Topics We Discuss: Business Growth, Business Strategy, Business Trends, Grow Your Business
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WELCOME TO OUR BRAND NEW PODCAST SERIES -- the Founder Spotlight Series!
Our first guest is Lauren Bean -- the founder of Unfinished Apparel - a mission driven apparel brand that helps get psychiatric patients out of paper scrubs and into one of her cozy sets!
She grew using organic social media strategy and today she is given us her insight on HOW she did it!!
Buckle up this conversation is PACKED full of tidbits!!
Topics We Discuss: Social Media Growth, Building a Business, Business Success Stories, Apparel Company
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LISTEN TO THIS EPISODE IF YOU HAVE A NEW BUSINESS IDEA & WANT A GAME PLAN TO GET STARTED
So you have a new business idea BUT how THE HECK do you make it happen?
Let's chat about How to Start a New Business that STANDS OUT from he very beginning!
I would quite literally go door to door telling people to turn their passion into a business. He we will be developing the business plan that makes the biggest difference and allows for you to see the quickest results.
Business is a roller coaster & I am SO excited that you've decided to give it ago!
Topics We Discuss: New Business, Starting a Business, Growing a Business, Important Business Foundations, Startup Business Strategy
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LISTEN TO THIS IF YOU FEEL LIKE YOU ARE TALKING TO & SELLING TO THE SAME FEW PEOPLE ON SOCIAL MEDIA & YOU CAN'T BREAK IN TO STRANGERS BUYING FROM YOU
This is something I hear alllll the time -- you start your business & it seems like it's only friends & family buying from you.
It's so sweet that they want to support you, however it's hard when they are the only ones seeing your content!
This is actually a common negative feedback loop people get stuck in -- let's discuss why & how to fix it!
Topics We Discuss: grow your audience on instagram, audience growth, social media marketing, aligned ideal customers, business growth
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LISTEN TO THIS IF YOU FEEL LIKE YOU ARE HOLDING YOURSELF BACK FROM GOING ALL IN
We love a good business pep talk.
Oftentimes we can get in our own way in business. Get in our head, let fears pop up, let insecurities creep in.
This episode is a pep talk & a workshop through those beliefs, together!
Leave this episode with a fresh perspective AND a new list of thing you're going to start implementing!!
Topics We Discuss: business mindset, entrepreneur limiting beliefs, business growth, business fears
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