Episódios

  • Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off!

    This episode is bursting at the seams with juicy details—from wrestling burnout and taming anxiety to steering through those oh-so-tricky client chats. I’m also thrilled to spill the beans on some super exciting plans and share why I’m taking a tiny detour to focus on some other areas of my business.

    So, dive into the Grand Finale of Season 1 with me—let’s make it a blast and give you a sneak peek at what’s coming next!

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community80

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi80

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients80

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop80

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode80

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about.

    Join me as we explore whether it's possible to conquer the fear of failure and discuss whether it's truly ‘ick’ to use your personal account for business promotions. I'll be tackling these topics and more, so let’s dive in!

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community79

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi79

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients79

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop79

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode79

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

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  • Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course. 

    Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. She knows what it takes to grow a brand from the ground up. We dive into creating a course as a social media manager, what you'll need to do beforehand, how to create the course itself, and how to run a beta program for it. We’ll also cover launching the course and all of your questions about creating a course, how you're going to sell it, and even pricing! 

    So, are you ready to explore if course creation is the next step for you? Dive in to find out!

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community78

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi78

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients78

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop78

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode78

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essential elements it should feature, and how to optimize it for sales and client conversions.

    Kaili combines her background in journalism—storytelling, research, and making meaningful connections—with proven consumer and sales psychology strategies to create copy that connects, compels, and converts. 

    Whether you're setting up your very first website or looking to revamp an existing one, this episode is packed with insights that will help boost your online presence. Join us to learn how a well-crafted website can transform your business.

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community77

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi77

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients77

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop77

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode77

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Welcome to the Visibility Strategy Series!

    Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients.

    In this episode, we are diving into Part 5 of this Series and it is especially exciting as we explore how to ethically and effectively run paid ad campaigns to boost your client's Instagram presence. You’ll learn how to set up and manage these campaigns using the Meta Business Suite rather than directly through the Instagram app. I’ll also cover everything from choosing the right content and budgeting to optimizing your client’s Instagram profile for conversion.

    Rest assured, everything we discuss is above board—no scammy tactics here, just strategies that are both legitimate and safe. Ready to fast-track your Instagram growth? Let's dive into this episode!

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community76

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi76

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients76

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop76

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode-76

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward original content creators to level the playing field for all users. 

    We’re also diving into all the controversy surrounding remixes, the ethical aspects of remixing content, changes in how content will be ranked, strategies to adapt to this change and so much more! We have a lot to say so let’s get started.

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community75

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi75

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients75

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop75

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode75

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Welcome to the Visibility Strategy Series! 

    Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions.

    Join us for the fourth installment of our Visibility Strategy Series, where I'll break down everything you need to know about this transformative tool. You'll learn how to seamlessly integrate it into your marketing strategy to elevate your social media game, better serve your audience, and grow your business sustainably.

    Tune in to discover how to optimize your digital presence and ensure your business thrives in the competitive social landscape.

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community74

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi74

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients74

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop74

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode74

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Welcome to the Visibility Strategy Series! 

    Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. 

    Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Social Media Managers make and dive into the basics of graphic design so you can make an impact with your content. If you are ready to take your content from good to great and not just reach but engage your audience effectively, you won't want to miss a second of this episode!

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community73

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi73

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients73

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop73

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode73

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Welcome to the Visibility Strategy Series!

    Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos. 

    We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. So if you are ready to step up your video game, this is the episode for you. Let’s dive in!

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode72

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community72

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi72

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients72

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop72

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Welcome to the Visibility Strategy Series!

    I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks,  specifically how to write ones that don't suck.

    So, what goes into a good hook? And how do you craft hooks that are going to capture your audience's attention? We’ll be diving into power words and how to use them, where to find inspiration for your hooks and how to use language that your audience can understand. Whether you're a seasoned pro or just getting started, you won't want to miss this. 

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode71

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community71

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi71

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients71

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop71

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully. 

    Since 2019, the Lauras have trained over 4,000 freelancers to become better marketers and make more money as social media managers. As the voices behind the JFDI with the two Lauras podcast, they share tips and advice but also rant about the state of social media, all from their chilly UK offices with a Diet Coke in hand.

    In this episode, we discuss the importance of running successful paid ads for social media management clients and how they can elevate your business. We also discuss the true definition of success in the industry, a concept that goes beyond monetary gains and explores the freedom and lifestyle that success brings. Tune in to hear more from the Two Lauras and gain valuable insights to growing your social media management business with ads!

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode70

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community70

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi70

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients70

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop70

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered! 

    In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some manual work may be required. So, let’s dive in and take your social media management skills to the next level with these actionable tips.

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode69

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community69

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi69

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients69

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop69

    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret? 

    Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email strategies to elevate their brand and grow their communities. She is here to share her hacks on setting boundaries and sticking to them! 

    Becca shares her journey from freelancer to marketing agency and the complimentary services she now offers. We discuss boundary hacks that are essential for social media managers to combat burnout and maintain a healthy work-life balance. Plus, Becca will spill the beans on her go-to apps that make enforcing these boundaries a breeze.

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode68

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community68

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi68

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients68

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop68

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity to sit down with finance coach Gina Knox, where she spills all the financial tea! 

    Join us as Gina tells us the secrets of going from $2k a month to $4k to $10k and beyond. She shares the secrets to building both personal and professional wealth, even at the same time! Plus, she discusses the most common money problems she faces with small business owners everywhere, a few tips on how to solve them, and why business owners should never feel guilty for having inconsistent cash flow. 

    If you’re ready to overcome your money obstacles and start focusing on your personal and business wealth, then this episode is for you. Let’s dive in!

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode67

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community67

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi67

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients67

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop67

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Are you finding it challenging to get content from your clients? From one social media manager to another, you are not alone. In this episode, I'll walk you through effective strategies to navigate this issue.

    I'll share practical advice that you can start applying right away, including leveraging existing client resources and navigating client collaboration. I will also reassure you that you need to be an expert in social media, not your client’s industry and how to have that conversation. 

    So, are you ready to find out more? Let’s dive in!

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode66

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community66

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi66

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients66

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop66

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Get ready for a Q&A with me with a little twist! It’s been a while since I’ve done a Q&A, so I thought I would answer your questions completely off the cuff! So what are we talking about? 

    I’ll be tackling questions from handling clients who buy likes and engagement to sharing invaluable tips for improving your mindset during the client acquisition process. We'll explore effective communication tactics for handling non-cooperative clients and discuss the best platforms for payment processing that I personally recommend.

    Don’t miss your chance to hear the answers to questions that come straight from other social media managers, just like you. Let’s dive in!

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode65

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community65

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi65

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients65

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop65

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Ever wondered how top social media agencies consistently land those dream clients that everyone talks about? I've always been curious, too, and I had the opportunity to sit down with Andréa Jones, and we explored her strategies for attracting high-profile clients, including her experience working with clients like Rachel Rodgers. 

    Andrea is the founder of OnlineDrea and a social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media. 

    In this episode, Andréa reveals the secrets to growing a successful agency and attracting clients you've always dreamed of working with. This episode is full of golden nuggets. Let’s dive in!

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode64

    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community64

    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi64

    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients64

    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop64

    ♥️ Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager.

    As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ including Camila Cabello and Britney Spears. Her accolades include Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.

    So how did she do it, and how can you follow in her footsteps? Cassie is here to spill the secrets on landing a celebrity as a social media client. Are you ready to add a celebrity social media client to your portfolio? Let’s dive in!

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode63

    Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community63

    Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi63

    Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients63

    Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop63

    Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Social media management is dead. Yep, that’s what we said. To unpack this statement, I’ve brought back my first-ever podcast guest, Shannon McKinstrie, who is a fellow social media manager and long-time friend. 

    Shannon is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out.

    While the concept of social media management isn't exactly 'dead,' it's definitely undergone significant changes in the past three years. In this episode, we'll explore what these changes mean for you and how to adapt to stay ahead in the game. Let’s dive in! 

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode62

    Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community62

    Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi62

    Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients62

    Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop62

    Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

  • Too nervous to raise your rates? Unsure how much you should be charging as a social media manager? You're not alone, and navigating this doesn't have to be as daunting as it seems!

    In this episode, I'll break down exactly how to calculate what you need to be charging, including some often-overlooked factors. I am also providing you with a ready-to-use script to confidently inform your clients about your new rates.

    So, grab your headphones and join me as we dive into gaining the confidence to charge your value in 2024!

    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode61

    Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community61

    Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi61

    Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients61

    Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop61

    Let’s be Instagram friends: @sugarpunchmarketing

    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!