Episódios
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Welcome back to another exciting episode of the SBC Audio Experience! This week, Riley Sager sits down with Devin Dismang, the Director of Digital & Content at X Games, to dive into his journey as a content creator and live event producer. With a career that includes working with iconic organizations like the Golden State Warriors, Oklahoma City Thunder, and Atlanta Falcons, Devin has mastered the art of storytelling for athletes and brands.Starting his career at just 16 years old, Devin has produced memorable content for major events, including the NBA Finals and NFL NFC Championship Game. Now, he’s focused on showcasing authentic athlete voices and building their personal brands through engaging digital strategies.In this episode, Devin shares:
The unique skills he developed while transitioning between the NBA and NFL.How his experiences prepared him for leading digital content at X Games.The power of TikTok in sports storytelling and how he’s utilizing it to engage audiences for events like the Winter OlympicsHis approach to balancing athlete amplification and brand growthGet an insider’s perspective on crafting impactful content in the fast-paced world of sports, and learn how Devin’s creativity continues to push boundaries in digital storytelling.
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Welcome back to another exciting episode of the SBC Audio Experience! This week, Riley Sager sits down with Simon Cherin-Gordon, the NBA’s Manager of Social Content, to explore his journey and the creative strategies behind managing one of the most dynamic social media presences in sports. With a background in fine arts, photography, and writing, he’s brought a fresh perspective to the NBA’s digital strategy. Rising through the Social and Digital Content team, Simon now oversees the league’s nightly social media strategy across platforms like Twitter, Instagram, TikTok, Facebook, YouTube, Snapchat, and BlueSky.
In this episode, Simon shares:
The pivotal moments from the SBC Immersive Experience that helped transform his careerManaging social media channels for a global brand and tackling the challenges of keeping content fresh while maintaining consistencyTips for aspiring professionals to stand out in the competitive world of content creation.Get a behind-the-scenes look at how Simon and his team engage millions of fans worldwide, even during the off-season, and what he’s most excited about as he continues to innovate in his role.
Tune in for actionable insights, inspiration, and a deep dive into the art of social media in sports! -
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Welcome back to another episode of the SBC Audio Experience! We’re thrilled to feature Zion Atwater, a talented Video Production Intern with the Utah Jazz & Utah Hockey Club, and a rising star in the sports media industry. A proud VSL alum, Zion graduated from the University of Colorado Boulder with a B.A. in Media Production and a B.S. in Strategic Communication. This summer, she expanded her expertise by working with HallPass Media at Jalen Brunson’s Charity Golf Tournament, collaborating with fellow VSL alumni to create compelling content. Now with the Utah Jazz, Zion is using her skills to produce engaging content for the team and further her career in sports media.
In this episode, Riley & Zion discuss:
Her experience working with Coach Prime at CU Athletics and how it shaped her content production skillsThe valuable lessons she learned working behind the scenes at NBA Summer LeagueHer current role with the Utah Jazz and how she's advancing in the field
Zion’s passion for sports media, coupled with her ability to thrive under pressure and think creatively, makes her a standout in the industry. Tune in to hear about her inspiring journey, her tips for building a standout portfolio, and the importance of networking and mentorship in shaping a successful career. -
Welcome back to the SBC Audio Experience! Today, we're excited to feature #SBCAlumni Erica Brunson, a Client & Marketing Services professional at Creative Artists Agency (CAA). Erica graduated from Villanova University in 2023 with a degree in Communications and a minor in Education. During her time at Villanova, she gained valuable experience interning with the Dallas Mavericks' social media team in 2022, where she honed her skills in digital strategy and fan engagement.
In this episode, host Riley Sager sits down with Erica to discuss:
What sparked her interest in the business side of sportsThe unique elements that set SBC Immersive apart from other sports programsHer involvement with her family's Second Round Foundation and the incredible projects she's learning from and contributing toHer top advice for those aiming to break into the sports industryAfter participating in the SBC 2023 Immersive in Las Vegas, Erica's passion for sports business led her to secure a full-time role at CAA in June 2024. Beyond her professional endeavors, Erica is actively involved the Second Round Foundation, which aims to empower young individuals to achieve their full potential regardless of their background.We’re thrilled to have Erica join us as she shares her journey from Villanova to CAA, insights from her time as an SBC alum, and how she balances her growing career with her commitment to charitable work.
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Welcome back to another episode of the SBC Audio Experience! Today, we are excited to feature Joel Garcia, a dynamic VSL Alumni and the Director of Player Development for the Westchester Knicks. Joel's journey in the sports world is a testament to his passion and commitment to player growth and team success. Born in New York, his basketball journey began at South Kent High School and continued at Southern University in Louisiana, where he also pursued his passion for art, earning a degree in Art History.
In this episode, Riley & Joel discuss:
Joel’s transition from playing basketball to focusing on the business side of the sport, and what led him to pursue a career in player development.Building trust with his players and navigating the balance between on-court mentorship and off-court guidanceHow Joel is working toward his future career goals today
In his role, Joel focuses on ensuring player development by working closely with players on the court and analyzing game film. Joel has seamlessly transitioned into a vital role where he focuses on developing talent and fostering a winning culture. With an eye for talent and a strategic approach to player development, he is dedicated to helping athletes reach their full potential both on and off the court. Tune in to hear Joel’s inspiring journey and valuable insights on navigating a career in sports, building trust with players, and how his past experiences continue to shape his future.
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Welcome to episode 107 of Sports Business Classroom Audio Experience. In today’s episode, alumni host Riley Sager, sits down with 2024 SBC Alumni Mohamed Haji. A remarkable 23-year-old SBC Alumni from Bahrain who is making a major impact in the sports world by blending basketball with cutting-edge technology. Mohamed’s journey is truly inspiring—from starting out as a player to now playing a key role in the executive management of the Bahrain Basketball National Team, Mohamed’s journey is one of hard work, dedication, and continuous self-improvement.
In this episode, Riley and Mohamed discuss:
How growing up in Bahrain influenced Mohamed’s aspirations to work in sports management and technology, and the unique challenges he faced in the basketball scene there.Mohamed’s approach to building strong relationships with coaches, and how those relationships evolved when he transitioned to an administrative role.The impact of technology on the future of basketball, both in Bahrain and globally, and Mohamed’s efforts to integrate new innovations into the sport.
In just two and a half years, Mohamed has helped the national team rise from 108th to 67th in the world rankings, all while working closely with the team’s chairman to develop innovative strategies that merge sports and technology. Mohamed’s passion for raising Bahrain's flag high and advancing the sport of basketball through technology is a testament to his dedication and vision. In today’s episode, Mohamed shares his journey, his ambitions, and how he’s breaking barriers in the sports industry. Stay tuned—you won’t want to miss this conversation! -
This episode of the Sports Business Classroom Audio Experience is from a previously recorded webinar on “Rookie/Veteran Extensions & Final Roster Decisions” hosted by Bobby Marks (SBC Lead Instructor & ESPN Front Office Insider ), Eric Pincus (SBC Instructor, Salary Cap Strategist & Writer for Bleacher Report) and Steven Alves (SBC Instructor). Throughout the webinar our hosts discuss the NBA's recent October 21, 2024 deadline for Rookie/Veteran Extensions and final roster submissions ahead of the 2024-25 NBA Season.Bobby, Eric and Steven dive deep on the following:
Extension RulesPlayers of the 2021 NBA Draft class that signed a Rookie ExtensionPlayers that signed a Veteran ExtensionKey roster decisionsQ&A session with webinar attendeesThis webinar is an example of what students learn during the SBC Business of Basketball Immersive Experience. If you have any interest in taking part in our next program this upcoming Summer, be sure to join our Early Interest List. Early interest list registrants get the first opportunity to register for a program with limited capacity that will sell out. Sign up for the Business of Basketball Immersive Experience taking place in July 2025 during the Las Vegas Summer League.
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In today’s episode of the Sports Business Audio Experience, we’re thrilled to sit down with Valentina Mattioli, Travel Operations Project Manager for the Paris 2024 Olympics & Paralympics. Valentina's journey in sports has been nothing short of inspiring, with a background that spans multiple countries and cultures. She graduated from CIELS University with a bachelor’s degree in Translation & Interpretation, as well as Advertising, Marketing, and Public Relations. Thanks to two prestigious scholarships, Valentina gained valuable experience studying abroad, which has shaped her approach to global event management.In this insightful conversation, host Riley Sager and Valentina cover a range of topics, including:
The critical skills Valentina developed during her time with FIBA, and how those have influenced her careerExpert advice on building trust and cultivating meaningful relationships with potential employers and colleaguesHer most significant operational takeaways from managing large-scale sporting events like the OlympicsValentina's love for sports, especially basketball, has been the driving force behind her career. She began her professional journey as an intern at FIBA while still completing her university studies. Over the course of three years, she became an integral part of FIBA's global basketball operations, managing logistics and contributing to the success of major international events. Throughout the episode, she shares stories of her experiences on the ground and reflects on the challenges and rewards of working in such high-stakes environments. Whether you're looking to break into the sports industry or just fascinated by the behind-the-scenes of global sports events, this episode is packed with valuable insights from one of the industry's rising stars. -
In this special episode of the SBC Audio Experience, host Riley Sager sits down with Hall of Fame Sportswriter J.A. Adande, who was recently added to the lineup of instructors for the 2024 Sports Business Classroom Business of Basketball Immersive Experience, set to take place from July 14-20 during the NBA Summer League in Las Vegas.
In this episode, Riley and J.A. discuss:
J.A.’s biggest surprise when he entered the sports industryAdvice for SBC students in an ever-changing industry What to expect at this year’s Immersive Experience in Las VegasWhat J.A. suggests students should do when putting together a portfolioCurrently serving as the Director of Sports Journalism at Northwestern University Medill School of Journalism, Adande has covered a multitude of prestigious events including the Olympic Games, Wimbledon, Super Bowl, NCAA Final Four, and the NBA Finals. Adande is also a member of the National Association of Black Journalists and has served as an adjunct professor at the University of Southern California’s Annenberg School of Journalism. His dedication to mentorship and education underscores his commitment to fostering the next generation of sports industry leaders.
Don't miss out on this engaging discussion about the intersection of sports journalism and the basketball industry, and how J.A. Adande's insights will undoubtedly enrich the Business of Basketball Immersive Experience.
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Welcome to episode 103 of the Sports Business Classroom Audio Experience podcast, where we dive into the world of sports media and broadcasting with Justin Termine, the esteemed voice of NBA Today on SiriusXM NBA Radio. Broadcasting live from HallPass Studios, Justin joins our Alumni Host Riley Sager for an insightful conversation packed with insider insights and career reflections.
In this episode, Riley and Justin discuss:
Opportunities Justin took that led him to his current roleWhat it's been like to have a passion for your craft for so longThe impact technology has made in the world of Sports Media & BroadcastWhy should listeners enroll in SBC’s Business of Basketball Immersive Experience
Justin attended Emerson College in Boston, where he majored in Broadcast Journalism and got a taste of the big leagues. From there he worked his way up through different Emcee roles in the industry, while starting his current position at Sirius XM in 2005 and has worked there for the past 18 years. At Sirius XM, Justin also hosts live from NBA All-Star Games, Finals, Drafts, Combines, and the Las Vegas Summer League while working with current and former players.
Join us as we embark on a captivating journey through Justin Termine's path to broadcasting excellence, a testament to resilience, passion, and unwavering dedication to the craft.
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If you have any interest in attending the Business of Basketball Immersive Experience program taking place July 14-20, 2024 during the Las Vegas Summer, be sure to register as soon as possible as space is limited.
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Today’s guest is SBC Instructor, Podcast Host, and Former Player Development Assistant Coach for the Brooklyn Nets, Steve Jones Jr.. Steve is the son of basketball legend Steve “Snapper” Jones and has been surrounded by basketball his entire life. For college Steve played basketball at Arizona State from 2005-08 and then transferred to the University of Nevada-Las Vegas where he played until 2010.
In this episode, Riley and Steve discuss:
Steve’s mindset when he didn’t get employed fresh out of collegeBeing thrown into a role right before the NBA seasonCoaching for the Brooklyn NetsWhat he plans to bring to the table this summer at SBC Immersive
After his college career, Steve got his start in the sports industry with the Memphis Grizzlies in a Video Coordinator position where he gained a lot of experience, eventually reaching Head Video Coordinator. From Memphis, Steve then moved on to a position with the Brooklyn Nets as an Assistant Coach for Player Development. Fast forward to today, Steve is now the host of The Dunker Spot Podcast where he talks all things basketball with co-host, Nekias Duncan.
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Today’s guest is SBC Instructor and NBA Front Office Insider Consultant Steven Alves. Steven is skilled in Analytical Skills and statistical Data Analysis, with a Master's Degree in Sports Management, from California State University, Long Beach. Certified in NBA Scouting and General Management, Steven’s current role is Player Personnel and Video Coordinator for the New Orleans Pelicans G-League Team the Birmingham Squadron.
In this episode, Riley and Steven discuss:
His initial fascination with sportsThe NBA Certification ProgramWhere Steven’s motivation comes fromSteven’s pivotal role at SBC
Tune in and discover Steven’s insights on NBA certification, favorite players, and the nuances of game analysis. Gain valuable advice for aspiring sports professionals and hear firsthand about Steven's excitement for the upcoming 2024 SBC Business of Basketball Immersive Experience. This episode is a must-listen for anyone passionate about sports and eager to break into the industry.
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This episode of the Sports Business Classroom Audio Experience is from a previously recorded webinar on “How Teams Navigate the NBA Trade Deadline” hosted by Bobby Marks and Eric Pincus. Throughout the webinar, they discuss the ins and outs of the trade deadline, answer relevant questions from our live Q&A, and more!
In this episode, Bobby and Eric discuss:The process of putting together a tradeTrade structure and permissible tradesThe impact of the new CBAExamples of current and past trades
Bobby and Eric provide excellent insights on how front offices operate through one of the busiest times of the NBA Calendar.
This webinar is an example of what students learn during the SBC Business of Basketball Immersive Experience. If you have any interest in attending the upcoming program taking place July 14-20, 2024 during the Las Vegas Summer, be sure to register as soon as possible as space is limited.
Learn more: sportsbusinessclassroom.com
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In this episode of the Sports Business Classroom Audio Experience, new series host Riley Sager is joined by SBC Lead Instructor, Bobby Marks. Marks is ESPN’s NBA Front Office Insider and in his new role with SBC, Bobby is enhancing SBC’s existing offerings including the upcoming SBC Business of Basketball Immersive Experience in Las Vegas, developing his "2023 CBA Updates" video-on-demand course, hosting webinars, providing educational resources and more.
In this episode, Riley and Bobby discuss:
Bobby's role as Lead Instructor for SBCCoverage of the 2023-24 NBA Trade DeadlineHow Bobby got his start in the sports industryWhat being ESPN’s NBA Office Insider entails2024 Business of Basketball Immersive Experience
Bobby provides commentary across all ESPN platforms including television, radio, and digital media. He has been an integral part of covering the NBA Draft, trade deadline, and free agency since he was hired in 2017. Marks started his professional career with the then-New Jersey Nets as an intern in 1995 and rose through the ranks, eventually garnering the title of Assistant GM in 2010. With the Nets, he was part of two Eastern Conference championship teams. A native of Little Falls, NJ, Marks graduated from Marist College in 1995 with a bachelor of arts in communications and was a member of the football team for three years.
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In the 4th and final installment of Howard Beck's Understanding Analytics Series, we have the privilege of sitting down with the accomplished Brittni Donaldson. Brittni is an assistant coach for the Atlanta Hawks of the NBA, known for her expertise in basketball analytics. She rose to the NBA ranks after her playing career at Northern Iowa concluded. She has previously held coaching roles with the Detroit Pistons and Toronto Raptors, contributing to the Raptors' 2019 NBA Finals victory. As a trailblazer, she became the youngest active Assistant Coach in the NBA at the age of 26 and the first female coaching hire for the Raptors, Pistons, and Hawks.
Join us as we dive into Brittni's incredible journey, exploring how she arrived at her current position and the pivotal moments that shaped her career. From her time at StatsLLC to her a-ha moment along the way, Brittni shares valuable insights into her path.
We'll dive into the role of advanced analytics and statistical information in the NBA and how players perceive and utilize these data-driven insights. Discover how Brittni effectively communicates with players, coaches, and executives, fostering a shared understanding that bridges the gap between data and on-court performance. Throughout the episode, we explore the types of questions players have, how Brittni supports athletes going through slumps, and the less-known data points that fans may overlook.
Find out how organizational goals translate into data implementation, as Brittni sheds light on creating a supportive and secure environment for players to embrace analytical information. Moreover, Brittni shares her experiences adapting her approach in the ever-evolving industry and ensuring players feel comfortable "speaking the same language" as the data presented to them.
As we conclude the episode, we discuss common misconceptions in the media and fan community about statistics, and whether teams have sufficient data to quantify quality defense.
If you're intrigued by the intersection of basketball analytics, coaching, and player development, this episode is a must-listen. Gain exclusive insights from Brittni Donaldson, a trailblazer in the NBA coaching realm, and discover the art of effectively integrating data into the world of professional basketball.
Don't miss this enlightening conversation on our podcast, where we bring you the voices shaping the future of sports! -
In this episode of Sports Business Classroom Audio Experience “Professional Series,” host Howard Beck is joined by Ben Taylor, author of Thinking Basketball, host of the Thinking Basketball podcast. In this episode, Howard and Ben discuss:
Defensive analyticsJoel Embiid vs. Nikola JokicWhere does Jokic rank defensNBAivelyBen is able to translate advanced analytics to the fans via his podcast. Ben continues to breakdown basketball analytics for fans on Youtube, Patreon, and Twitter. We are excited to have Ben share his knowledge and translate analytics to the common basketball fan.
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Sports Business Classroom Audio Experience “Professional Series” host Howard Beck is joined by Cory Jez, On Air Analyst for the Portland Trail Blazers. Cory worked as the first and only full-time on-air stats analyst for the team, joining every game broadcast and breaking down the game from a statistical perspective. Cory’s professional experience includes leading the Utah Jazz analytical department and Austin FC, consulting with PGA Tour golfers through his company TourIQ, and helping integrate data with different major sports leagues.In this episode Howard and Cory discuss:
Cory’s goal as a broadcaster focusing on analyticsHow Cory translates numbers and stats to fansWhat is player tracking data?How organizations evaluate playersExplanation of reliable all-in-one stats and what they accomplishCory’s background in consulting with startups like Fanduel allowed him to bring a modern technology vision to pro sports. In 2016, Cory took a leading analytics role for the Utah Jazz, growing their department from 1 person to 4 and implementing technology within every aspect of the organization - working closely with the coaching staff, GMs and scouts. In 2020, Cory did the same thing for Austin FC, the newest expansion club within the MLS. Having twice designed and implemented full-scale infrastructure for pro teams gives Cory a unique perspective on the intersection of sports, data, and technology. -
In this episode of the Sports Business Classroom Audio Experience “SBC Alumni Takeover” series, host Alicia Solomon is joined by the Co-founder of PinoyPlug, Jackson Webber. PinoyPlug is an entrepreneurial journey that Jackson and his partner started based on selling footwear and apparel to professional athletes. Jackson has had great personal shopping events at Super Bowl 57, NFL Combine sites, and the University of Washington. Jackson offers great insight into his entrepreneurial journey and how to successfully build relationships with professional athletes.
In this episode, Alicia and Jackson discuss:
Jackson’s background and how he got into reselling shoes and clothesThe details of Jackson’s business and how he stands out in the spaceHow Jackson got connected with professional athletesBiggest lessons Jackson has learned and what the future looks like for him and the businessJackson is currently a student-athlete at Vanguard University and interning at HallPass Media while balancing his business. We are excited to have Jackson join the SBC podcast and look forward to seeing him succeed in everything he is involved with.
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Sports Business Classroom Audio Experience is back with a brand new “Professional Series” hosted by Howard Beck. Howard (previously with Sports Illustrated, Bleacher Report, NY Times) is joined by ESPN writer Kevin Pelton. Kevin brings advanced experience in basketball analytics. Kevin brings advanced experience in basketball analytics, including past work with the Indiana Pacers and supersonics.com.
In this episode Howard and Kevin discuss:
The new age of stats and analytics in basketballHow to assess team offense and defense from a statistical analytics perspective?Dean Oliver’s 4 factors of offense and defenseScoring efficiency and how to judge high usage players?How to measure team success past a win-loss record?Advice for anyone looking to increase their knowledge about NBA data and analytics
Kevin Pelton joined ESPN as an NBA writer in 2013. He is a contributor to ESPN’s Hoop Collective podcast and the co-host of the Fabulous Peltoncast podcast. Previously, Pelton served as an author for BasketballProspectus.com since the site’s inception in 2007 through 2012. He also served as a statistical consultant to the Indiana Pacers from 2010-12. We are excited to have Kevin join the podcast and share his knowledge on the analytical side of basketball. -
Sports Business Classroom Audio Experience is back with another episode of our “SBC Alumni Takeover Series," and this time we have a new host, SBC Alum Alicia Solomon! Alicia is joined by MajorWavez Lab founder & designer, Ruben Barraza. Ruben is a major creator in the fashion space and has built his own sneaker customizing experience in Los Angeles and Las Vegas. MajorWavez offers classroom-style experiences for the public to get a taste of the designing and creative process for customizing their very own sneakers. Ruben was one of the most popular attractions at NBA Summer League in the past year with players and fans flocking to take part in the custom sneaker process. In this episode, Alicia and Ruben discuss:How Ruben turned his hobby and interest in sneakers and fashion into a successful business modelThe marketing strategies needed in different marketsRuben's experience at NBA Summer League and how it elevated his businessAdvice for anyone looking to break into the sports, fashion, and sneaker spacePrior to starting MajorWavez, Ruben worked retail for Guess and Urban Outfitters. While working in the retail space, he was customizing shoes as a hobby and showed potential as something more when notable designer Salehe Bembury reached out for a collaboration. This opportunity led to Ruben customizing shoes for the likes of A$AP Rocky, Playboi Carti, and many others. Ruben finally turned his hobby into MajorWavez, opening his first experience-based store in Los Angeles. After watching the growth soar, Ruben has expanded his operations out to a second location in Las Vegas and hosts popup workshops at different events around the country. Ruben shares his big plans ahead in this episode and we are thrilled to have him as a friend of SBC.
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