Episódios
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In this episode, we focus on creating a smooth customer experience. Sally shares her excitement about a new software project designed to prioritize ease of use for non-tech-savvy business owners.
We discuss the importance of UI (User Interface) and UX (User Experience). UI is the visual part users interact with, while UX is about the overall journey and usability. Sally emphasizes a seamless interface that promotes familiarity and ease across devices.
Key points include intuitive menus, avoiding dead ends in funnels, and always providing clear next steps to keep users engaged. Sally also highlights her passion for problem-solving and calls for beta testers to help refine the software.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode Sally shares five essential principles for crafting good copy that converts. First, focus on storytelling to connect with your reader by sharing relatable experiences. Elicit emotion through impactful sentences. Second, maintain a single, clear call to action to guide your audience effectively. Third, add urgency and scarcity to prompt immediate responses. Fourth, develop a unique big idea that sets you apart from competitors. Lastly, integrate these principles consistently across all your sales materials, from emails to landing pages. Sally emphasizes the importance of dedicating time and effort to refine these elements for maximum impact.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
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In this episode, Sally provides practical tips for brainstorming compelling copywriting. She urges listeners to answer key questions: why potential customers need their offer, what benefits it provides, and why they should care. Sally emphasizes using social proof like testimonials and keeping language simple and relatable. She encourages brainstorming stories that evoke strong emotions to engage readers and stresses the importance of a judgment-free brainstorming process to create valuable resources for crafting impactful sales pages.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
Feeling overwhelmed by the flood of messages from multiple social media platforms? Join our live session where we’ll dive into practical strategies for managing and organizing your inbox across various accounts. Learn tips and tools to streamline your communication, reduce stress, and stay on top of your social media interactions. Don't forget to like, share, and subscribe for more tips on productivity and social media management!
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode, Sally discusses the pros and cons of long-form and short-form sales pages. Long-form pages offer more chances to convince buyers, improve SEO, and address objections but can be overwhelming. Short-form pages quickly convert visitors and work well for lower-ticket offers but may leave questions unanswered and have fewer SEO benefits. Sally advises choosing the format that best suits your product and audience.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode of "Straight Talk with Sally," Sally Shor explores creating effective sales pages. She discusses video sales letters (VSLs) for those who prefer presenting without being on camera, using PowerPoint slides and voiceovers, and traditional written sales pages. Sally emphasizes the importance of high-quality copy and tailoring content to your audience. She also explains that long-form sales pages are better for high-ticket offers due to their detailed value presentation, while short-form pages are more concise. Additionally, she suggests using professional animations on platforms like Kajabi to enhance sales page appeal.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode, we'll be diving into the world of marketing copywriting and exploring three powerful formulas to supercharge your content creation efforts. Are you struggling to craft compelling marketing messages that resonate with your audience? Whether you're a seasoned marketer or just starting out, mastering the art of copywriting is essential for driving engagement, conversions, and ultimately, business growth. During this episode, you'll discover practical tips, real-world examples, and actionable strategies to implement these copywriting formulas effectively across various marketing channels. Whether you're crafting ads, emails, landing pages, or social media content, you'll leave with the tools and insights you need to craft irresistible marketing messages that drive results. Don't miss out on this opportunity to level up your copywriting skills and take your marketing efforts to new heights.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode Sally, stresses the importance of tracking follow-up results with a traffic light system in spreadsheets to identify successes and areas for improvement.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
You have a new client! Thats great! BUT... What do you do now? You have focussed all your energy on marketing and getting the clients that you forgot to consider the onboarding and delivery process. Tune in this episode, where we look at the tips and mistakes for the best delivery and onboarding experience for your new client to make sure they stay a client!
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode of "Straight Talk with Sally Shor," Sally highlights the importance of creative follow-up methods in business coaching and sales. She suggests using phone calls, personalized videos, and handwritten notes to build stronger connections. Sally also discusses audience segmentation to tailor messages and emphasizes the role of automation in delivering targeted content and improving follow-up efficiency.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode, host Sally emphasizes the power of asking for referrals. With a customer lifecycle automation system, this process becomes effortless. Don’t just rely on satisfied clients; actively seek referrals from both current clients and followers. Learn how to leverage word-of-mouth marketing to grow your coaching business.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In the latest episode, Sally discusses her decision to stop being the sole salesperson for her business. Despite her long history and love for selling, she's realized that she has become a bottleneck. To scale effectively, she has outsourced the sales function to a specialized agency. Sally shares her journey from running a solo business to building a sustainable company with a dedicated team. She highlights the importance of believing in the process, delegating tasks, and focusing on scalable methods. Sally also announces the transformation of her Sparkle Class Academy into the Freedom Funnel Academy, aiming to create a lasting legacy and more efficient business model. This transition will allow her to focus on her new startup while ensuring her established business continues to thrive without her direct involvement.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode of Straight Talk with Sally, the focus is on using deadlines to boost sales conversations. Sally highlights setting clear deadlines to maintain momentum, creating urgency by limiting consultation slots, and emphasizing program scarcity to prompt quicker decisions. She advises using deadlines strategically throughout sales interactions to guide prospects toward timely decisions. Implementing these tips can streamline your sales process and help close more deals, as a bit of urgency can significantly influence prospects.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode, Sally stresses the significance of utilizing a CRM (Customer Relationship Management) system for efficient follow-ups, automated reminders, and appointment management. She refers to the CRM as the "beating heart" of her business, acting as a virtual staff member, especially beneficial for solo entrepreneurs. Sally encourages listeners to invest in a quality CRM, emphasizing its affordability at less than $4 a day. Drawing from her own experience, she underscores the importance of choosing the right CRM, likening it to selecting a specialist over a generalist. Don't miss this episode for more insights on optimizing your business with a reliable CRM.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this week's episode, Sally delves into the Fillet Phase of the Freedom Funnel Formula, focusing on Messaging and Marketing as crucial components for scaling coaching businesses. She emphasizes the power of testimonials in overcoming objections like time, money, and spousal agreement, guiding listeners on crafting compelling stories that resonate with potential clients. Sally introduces the Hero's Journey framework, illustrating how it can elevate testimonials by portraying clients' journeys from struggle to triumph. By framing testimonials within this narrative structure, Sally highlights their potential as catalysts for change, driving engagement and inspiring prospective clients to envision their own success within the coaching program
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this quick tip episode, Sally emphasizes the importance of persistence and respect in follow-up strategies. She suggests asking recipients about their preferred communication methods, whether it's Zoom, email, or direct messages, and how often they'd like to hear from you. Sally underscores the value of consistent email outreach, advising a minimum of once a week to maintain engagement and seize potential opportunities. She debunks the myth that everyone dislikes emails, reminding listeners that those who provide their email addresses are likely interested in staying informed. By persistently showing up and maintaining communication, Sally assures, you increase the chances of staying top-of-mind and avoiding being overlooked by potential leads.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this quick tip episode, Sally emphasizes the importance of providing value in follow-up messages rather than solely focusing on sales pitches. She advocates for offering valuable resources such as articles, blog posts, or videos related to the recipient's interests, showcasing expertise and maintaining engagement. Sally introduces the concept of the "lead return sequence," where value is given three times before any ask, fostering trust and rapport with potential leads. By prioritizing value over immediate sales, Sally suggests building a foundation of trust and credibility, ultimately empowering recipients to make informed decisions about engaging further.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
(note: Sally's lovely pet Cosmo decided to this episode hence the background noise)
In this episode, Sally dives into the concept of finding your inner sparkle, also known as your zone of genius, and how it can elevate your life and career. Drawing from her personal journey, Sally shares the pitfalls of blindly following passions and highlights the importance of aligning passion, skills, and community for true fulfillment. Through actionable exercises, listeners learn how to identify their passions, gifts, and skills, and leverage them to make a meaningful contribution to their communities. Sally emphasizes the importance of focus and profitability when choosing your path forward.We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin -
In this episode, Sally discusses the importance of personalizing your follow-ups to enhance your coaching approach. By tailoring messages to each individual's needs and interests, you stand out and establish genuine connections. Sally shares tips on automating personalization and emphasizes the value of active listening and empathetic responses. Ready to elevate your follow-up game? Tune in for expert insights.
We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/
Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic
Connect with Sally and the Sparkle World:
Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin - Mostrar mais
